Waiting for the Harvest in Business

Jeeni Blog

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Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.

Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side.

As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh! It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come.

If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all!

Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler

Creating Powerful Connections Across Music, Entertainment and Technology

With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results.

Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients.

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05
Jun

What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment. But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness. Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/. The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following: We call on governments and media institutions to tell the truth about the climate and ecological emergency.We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.We acknowledge the environmental impact of music industry practices and commit to taking urgent action. We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following: Standard riders to not include plastic Not to allow single use plastics at events Always use renewable power sources when you can Event organizers to insist on recycling as a priority Working with responsible corporate partners Not to work with financial institutions that are not responsible Using LED lights to reduce energy use Put restrictions on touring, travelling and taking less equipment Use streaming media as an alternative to reach audiences Do not fly around the world to shoot gigs on environmental change Going on a bus rather than taking your own car Car share Put pressure on venues to be more environmentally friendly Getting rid of plastic CD cases Ecological packaging Environmental merchandise and use organic materials Higher train usage, go car free Ecological and renewable streaming and data storage Rent all the equipment at location and not travel with all the kit you need Do not produce and sell vinyls The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience. Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves. However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

11
Jan

Maple Sky - 'Wearing Red' Single Review

As the first track on their self-titled EP, ‘Wearing Red’ is the perfect sonic epitome for the smooth jazz inspired outfit, Maple Sky. The track sets the pace and the grand standards the group has built as a means of reinventing the lounge jazz sound with modern approaches and mindsets. From as early as the introductory descending piano sequence, ‘Wearing Red’ conjures up an inviting and seductive smokey cabaret nightclub in which the listener watches as well as listens. Maple Sky paints this vivid imagery by borrowing the romantics of 50s and 60s lounge jazz such as the more upbeat cuts like ‘Happy Talk’ and ‘Little Unhappy Boy’ from Nancy Wilson and Cannonball Adderly’s collaboration from 1962. The track’s stylistic lyric video (available, here) uses more cozy coffee shop imagery like a steaming cup, a laptop, and sketched illustrations; certainly a more modern take on a jazz setting. Romantic and warmly illustrated imagery in the animated video acts as a perfect display of the track’s dreamy lyrics. This group has been giving Jeeni’s jazz channel substance and flair since October last year, with their light-hearted and accessible variety of smooth jazz. Their sweet name is a perfect title for their dulcet, honeyed melodies and musicianship and we can’t wait to see what they do next. If you're a jazz artist, consider joining ranks with the likes of Maple Sky and become a part of Jeeni's jazz channel, where we can promote and support you as a blossoming artist. Check out ‘Wearing Red’ now, on Jeeni: https://jeeni.com/m0xmhvftkita/ How can Jeeni support artists like Maple Sky JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Maple Sky’s Jeeni showcase here: https://jeeni.com/showcase/maple-sky/

10
Jun

Jeeni Live Global Festival on 29 August 2020

Jeeni is proud to announce the next JEENI LIVE - our series of Free Festivals for Independent Musicians and Performers, where rising stars have a golden opportunity to step into the spotlight in front of a global audience, strut their stuff, stay safe and have fun. Best of all, they appear alongside some of our favourite superstar ambassadors. On 29th August 2020 we’ll be streaming the Jeeni Live Festival across music websites and social media. The event will be headlined by Sonique (Brit Award-Winner, Best Female Solo Artist) and Grammy Award-Winner Skyler Jett (hit-maker for Stevie Wonder, Celine Dion and Christina Aguillera) supported by Jeeni chart-toppers from both sides of the Atlantic. Showtimes: 21.00-23.00 GMT - 14.00-16.00 Los Angeles. With guest appearances from multi-award-winner Natasha Watts, the godfather of punk Jesus Hooligan, platinum-seller Daisy Chute, a blues genius we found down the pub, classical electro-diva Sarah Mallock, stadium favourites Filta, and a sensational new band with an average age of eight! More to be announced soon. All our performers will promote the event and share the live streaming to their fanbases, so we expecting lots of engagement. The live stream will also be saved on Jeeni.com, Jeeni Facebook and the Independent Musicians and Performers Group to replay later. This is our first event with our new Californian partners AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The partnership was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division. Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” • Jeeni Live is a global festival of music.• Covid19 has closed live venues, so Jeeni Live goes out across social media and selected websites.• Jeeni Live gives equal exposure to brand new talent and world-class stars, with an exciting mix of new material and massive crowd-pleasers. • Jeeni Live reaches out across the whole range of styles and ages to deliver new audiences and new fans for our poll-winning artists.• No adverts, no hype, no rip-offs, no fakes. Jeeni - the ethical alternative.

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