Waiting for the Harvest in Business

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.

Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side.

As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh! It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come.

If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all!

Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler

Creating Powerful Connections Across Music, Entertainment and Technology

With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results.

Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients.

Click HERE to visit or return to jeeni.com

BACK

24
Nov

Black Friday Jeeni PC Sale On Now!

Jeeni are excited to announce that we will be taking part in the Black Friday sales madness by offering 5% off all exclusive Jeeni products with discount code BF2021, available now! Save up to £85 for a Jeeni PC that best suits you, whether it’s gaming, productivity or storage. Chillblast is the UK’s most awarded PC manufacturer and so Jeeni are delighted to be partnered with them with these exclusive Jeeni PCs. PCs designed for musicians and creatives Free UK delivery Five year warranty 5% off with code BF2021 Trust Pilot: five star rating Ready-built or customisable to suit your needs Free Jeeni membership with each order, worth £85 Finance options available Get a Jeeni PC for an all-time lowest price at: https://www.chillblast.com/celebrity-pcs/jeeni-pcs

15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more. 16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

16
Mar

Prettyboyface – ‘HighSkool’ Single Review

With a throwback boom bap beat and laid-back hooks, London’s Prettyboyface makes a splash with his first 2022 single, ‘HighSkool’. Prettyboyface is a rising power in London’s underground rap scene and is brand new to Jeeni’s mission. He has so far contributed eight tracks to Jeeni’s hip-hop and rap channels, including three music videos, ‘Goddess’, ‘Escargot’ and the single in discussion, ‘HighSkool’. Seeing that Face is yet another Jeeni artist that is at the very early stages of their discography, Jeeni can’t wait to see what other projects Face releases in the future. ‘HighSkool’ opens with a sparkling sample that lays down the main foundation of the instrumental before the beat enters and completes it. When the percussion does enter, the composition falls into place in a satisfying and impactful fashion, ready for Face to contribute his formidable vocal talent. He opens with a title-based wordplay for the repeating, “you man went to high school, I went school, high’ hook. Face’s rapping delivery is quickly becoming a recognisable and unique hallmark of his. His voice is recorded very close to the microphone, resulting in intense, clear and intentional performances. His voice is heard well over all other parts of the track, especially when he double-tracks his rapping when the hook re-enters. His delivery is unquestionable, commanding and confident which is refreshing when compared to other rappers who opt to slur and mumble their rapping, which although certainly has its place in corners of rap music, hasn’t got a patch on lucid and accessible alternatives, heard here in full-force from Prettyboyface. This being the first single from Face certainly makes certain promises for the near-future of his craft and has no-doubt inspired hope in his growing fanbase. Check out Prettyboyface’s showcase on Jeeni here: https://jeeni.com/showcase/prettyboyface/ How can Jeeni support artists like Prettyboyface? album review album review album review JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

Jeeni Blog