Waiting for the Harvest in Business

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.

Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side.

As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh! It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come.

If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all!

Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler

Creating Powerful Connections Across Music, Entertainment and Technology

With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results.

Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients.

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01
Aug

4 reasons why the current music-streaming model is not working.

The global pandemic has exposed major problems in streamed music. Musicians couldn't tour or give live performances, so they have become reliant on revenue from their recorded music. Now, a shocking inquiry by the UK Government shows that even successful, critically acclaimed artists cannot live off their streaming revenue. But there is an alternative. Jeeni is a platform that puts control back into the artist's hands. On Jeeni, performers and creatives keep 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. In fact Jeeni's growth has been so successful that they have turned to crowdfunding to expand their capacity to meet demand, and raised over £61,000 in a few days. The Government report reveals 4 reasons why the current music streaming model is not working: 1. Even successful artists get pitiful returns from streaming Fair reward is a performer's right to share in the recording revenues of a song by law, regardless of their royalty rates and their outstanding debts. However, streaming means that performers are paid according to the terms of their record deal. Depending on when they started out in their careers, their royalties can fall to as low as 2%. At Jeeni the artists get to keep 100% of everything they make, no limits. 2. Pay disparity between song and record rightsholders The current revenue share from streaming gives the record label the majority of a track's revenue. This comes from a model that applied to physical sales, where labels had overheads such as manufacturing, storing and transporting CDs, cassettes and vinyl. This leaves songwriters and publishers with the smallest share of revenue, even though they are vital to the creative process. Music creators and publishers are furious with this model. It's outdated and unfair because these overheads don't apply to digital music production. 3. Just three major music companies control the majority of the market Digital piracy and new technologies like streaming have disrupted the traditional music industry, and led to a state of play where three major labels now have a 75% share of the UK recording market. They also dominate music publishing, which is the part of the industry that deals with the rights to the words and music of a track. Jeeni's CEO & Founding Director Dr Shena Mitchell says, "Although technology has moved on, the approach is still the same as the bad old days, where streaming platforms act more like A&R agents and only select the music they like, dictating what listeners get to hear. At Jeeni we are very proud that our vision is based on democracy, where we give all artists the opportunity to post their videos and showcase their talent, for us to market them to a global audience". 4. 'Safe harbour' and copyright infringement 'Safe harbour' lets tech companies that host artist's content get away with being criminally and financially liable for copyright infringement. This allows users to consume music for free, and it creates a so-called 'value gap', because revenues for music from ad-funded services are significantly less than those from paid-for services. Here at Jeeni we refuse to take any advertising unless it's by an artist for their own tracks or services, and we make sure our artists retain all copyright and ownership of their own tracks. If you like the sound of what we do, then check out Jeeni's campaign HERE and join the list of supporters and celebrities who are flocking to the cause. You can invest from as little as £10 to claim your share, be part of the Jeeni success, and say NO to creative performers getting ripped off. *Capital At Risk

12
Mar

A Christmas No:1 for 2020?

Rob Copsey from the website Officialcharts.com has given us the low down on the runners for the coveted UK Christmas No:1 single slot. The winner of the biggest chart of the year will be announced on Christmas Day itself, Friday December 25. The Christmas Number 1 is a British institution and has been claimed by some of the world’s most iconic music stars. Queen, The Beatles, Spice Girls, Cliff Richard and, ahem, Bob The Builder have all landed Christmas chart-toppers in the past. In 2019 YouTuber and dad-blogger LadBaby claim the festive crown for a second year in a row, with his second sausage roll-themed charity single, I Love Sausage Rolls - a spin on I Love Rock N' Roll - in aid of foodbank charity The Trussell Trust. He also topped the chart in 2018 with We Built This City, making him only the third act in chart history, after The Beatles and Spice Girls, to land consecutive chart Christmas Number 1s. "It’s the best feeling in the world - a Christmas miracle yet again!" LadBaby, real name Mark Hoyle, told us at the time. "It’s going to the Trussell Trust – to the 14 million people living in poverty in the UK. Who doesn’t love a sausage roll at Christmas?" Could this year could see a festive classic bag the top spot? We recently reported that Christmas favourites have re-entered the Official Singles Chart earlier than ever before, and Mariah Carey's All I Want For Christmas Is You has reached Number 1 in the UK for the first time ever this month. However, they face competition from several big new releases for 2020. So who is in line as a challenger for this year's Official Christmas Number 1? The Official 2020 Christmas No: 1 Contenders 1. LadBaby - Don't Stop Me Eatin' https://youtu.be/s-shDEK85uA Can LadBaby make it three festive chart-toppers in a row? The dad blogger and his family are back with another sausage roll-themed song, this time to the tune of Journey's 1982 hit Don't Stop Believin'. Once again, the release is raising money for foodbank charity The Trussell Trust, who have seen a huge rise in demand after a difficult 2020. Out now 2. Justin Bieber ft. The Lewisham & Greenwich NHS Choir - Holy https://youtu.be/jXy0s9pexCo Five years after Bieber helped the choir claim the 2015 Christmas No: 1, the superstar has joined forces with them on a new version of his hit single, Holy. Recorded at Abbey Road studios, proceeds from the song will be split between NHS Charities Together (which represents over 230 NHS charities) and the Lewisham and Greenwich NHS Trust Charity in recognition of the extraordinary efforts of those on the medical frontline during the Coronavirus crisis. 3. Jess Glynne - This Christmas https://youtu.be/F6Py60ponQo Jess Glynne has recorded a cover of Donny Hathaway's This Christmas as part of Amazon's Originals series. It's already proving popular, set to enter this week's Official Singles Chart Top 100, and CD and vinyl singles will be available to purchase from December 18. Similarly, Justin Bieber's new Amazon Original, a cover of Brenda Lee's Rockin' Around The Christmas Tree, is also shaping up to be a hit this Christmas. Last year saw Ellie Goulding's Amazon Originals track, a cover of Joni Mitchell's River, reach Number 1, so don't underestimate these. 4. Liam Gallagher - All You’re Dreaming Of https://youtu.be/TwX3_lQmYMQ A song that Bing Crosby would be proud of (according to Liam), All You’re Dreaming Of is a track that the Oasis legend says “is perfect for this time of year, considering the year that we’ve all had”. Billed as ‘Imagine meets Wonderful Life’ Liam is confident of his chances for a good chart performance; responding to a fan on Twitter who asked if it is going to Christmas Number 1, the rock legend said: “it’s gonna be rite up there you gotta be in it to win it.” All You’re Dreaming Of is available to stream and download now, with 12" and limited edition white 7" vinyl versions released on December 18. Proceeds of the song are going to UK charity Action For Children, who work to protect and support vulnerable children and young people across the country. 5. Rig Aid - It’s Christmas Time, It’s Time To Lash Archie Curzons is a social media influencer, the self-proclaimed CEO of London's Clapham, and is the host of The Rig Biz podcast - a comedy show with celebrity guests packed with lashings of #banter and #ladchat. He's roped in an impressive line-up of his so-called celebrity pals/podcast guests including Danny Care, James Haskell, Jeremy Irvine, Alex Paine and Darren Gough for a Christmas single - a light-hearted song to wave off a disastrous 2020 to raise money for Restart Rugby. Out now. 6. A Candle for Carson The Christmas Number 1 race is often about singles giving back to the community, and an example of that kindness this year comes from Blackburn music producers Chris Dewhurst and Andy Rose and vocalist Miranda Myles. The three have teamed up to record and release the track for Carlson, who sadly died in November after battling congenital heart disease, which he was born with. Carson's family are hoping to set up a charity in his name with the proceeds. Out now. 7. Shine A Light To Fight – Together In Electric Dreams Recorded by a collective of choral and orchestral musicians performing from their Somerset bedrooms during lockdown, this heart-warming rendition of of Phil Oakey and Giorgio Moroder's Together In Electric Dreams is released on December 18, in remembrance of those we have lost in the UK during the Covid-19 pandemic. The song is led by Jeremy Millington of music duo The Portraits, and social media group Shine A Light To Fight, which was set up in March as an online meeting place for those affected by Covid-19. 8. ICU Liberty Singers - Every Breath You Take The ICU Liberty Singers are made up of NHS Critical Care staff from all over the country, who have come together virtually to create this rendition of The Police's Every Breath You Take. Out now. https://youtu.be/pm3z0qoDbo8 9. Cameron Barnes & Blythe Duff ft. The Red Hot Chilli Pipers - Fairytale of New York Scottish actor Blythe Duff and singer Cameron Barnes have teamed up for a re-imagining of The Pogues' Fairytale Of New York to raise funds for freelance creatives and their families. Their version tells the story of single mum called Christina Chalmers – or Chrissy - who encourages her son Guy to leave Glasgow and follow in her footsteps to find fame and fortune in New York City - but it didn’t work out. Out now. https://youtu.be/g911zLtlmUQ 10. Rock Choir - Keeping The Dream Alive The Rock Choir have joined thousands across England, Wales and Scotland to form one virtual choir to record a rendition of Keeping the Dream Alive. Led by Vikki Hewitt and creator/founder Caroline Redman Lusher, the track is to raise awareness for the Mental Health Foundation. Out now. https://youtu.be/bVrL9zdDlH0 More Official Christmas Chart Contenders: Russ Abbott - Atmosphere - Two Nottingham University student radio presenters - George Scotland and Damian Stephen - have launched a campaign to get Chester comedian Russ Abbot to Number 1 this Christmas with his 1984 single Atmosphere because, well, why not? The campaign has been endorsed by Abbot himself and Paul Chuckle. The Dancing Binmen - Boogie Round The Bins At Christmas - Three binmen from Wolverhampton - Jack Johnson, Henry Wright and Adrian Breakwell – shot to fame in the city earlier this year for dancing on their routes during the first lockdown. Now they've got their eye on the Christmas Number 1 with Boogie Round The Bins At Christmas. Money raised from the song will go to charity. Out now. Gemma Collins & Darren Day - Baby It's Cold Outside - can the GC land this year's Christmas Number 1 with a cover of a festive classic? Sam Fender - Winter Song - The musician has released a stunning cover of the '70s folk track by Newcastle legends Alan Hull/Lindisfarne. Money raised from the song goes to social enterprise People Of The Streets. Out now. Matt Lucas – Merry Christmas, Baked Potato - a seasonal continuation on from Thank You, Baked Potato, Matt’s first UK Top 40 single that he released in during the first lockdown which benefitted the NHS. Out now. Robbie Williams - Can’t Stop Christmas - a feel-good tale about how we need to enjoy ourselves over our five-day Christmas bubble this year, complete with references to social distancing and Zooms. The Celebs - Merry Christmas Everyone - a cover of Shakin' Stevens' classic featuring Sam Bailey and Good Morning Britain's Richard Arnold and Laura Tobin, released in support of the Alzheimer's Society. Out now. Collabro - Christmas Is Here - The successful musical theatre group and winners of 2014’s Britain’s Got Talent will be donating 100% of profits from the download of their original Christmas single to military charity Help for Heroes. The Kut - Waiting For Christmas grunge ballad released on December 18, raising money for the Red Cross Coronavirus Crisis Fund. Tone Def Tony - I Got Pissed With Santa Claus - Novelty track which is giving 50% of its royalties to help those in the pub trade who a struggling this year due to Covid-19. More info here. Raise The Woof! - The first ever Christmas single for dogs. Christmas in Denmark Street - British punk band Spizzenergi teams up with producer Tony Visconti to release this 'punchy, festive protest anthem'. Tune in to The Official Chart with Katie Thistleton on BBC Radio 1 on December 25 from 2-4pm to hear the Christmas Top 40 countdown and the exclusive reveal of the winner of the Official Christmas Number 1 2020. You can also catch Top Of The Pops on Christmas Day, more details of the broadcast to come. The full Top 100 Official Christmas Singles Chart and Albums Chart will be published on OfficialCharts.com from 5.45pm.

29
Oct

Weekly Round-up #3

Jeeni's weekly round-up of music and entertainment news. Spotify Free Users Are Growing Faster Than Paid Subscribers A report from eMarkerter suggests that Spotify will hit 41.5 million free users in the US this year. That’s an increase of 9.7% over 2020, and part of a trend that finds ad-supported listeners making up an increased share of Spotify’s platform. If that trend continues, Spotify is expected to have as many as 52 million US-based ad-supported listeners by 2025. Spotify's subscriber base has also grown by 19% year-on-year to 172 million. "Looking ahead: Spotify will hit 52.0 million ad-supported US listeners and 52.2 million paid US listeners in 2025, totaling over 100 million." Radiohead’s Entire Catalog Is Now Available on Bandcamp On Oct. 21, Radiohead’s entire catalog became available to stream and or purchase on Bandcamp. The collection includes Radiohead’s nine studio albums also offers the band’s live album from 2001 I Might Be Wrong, disc two of In Rainbows, TKOL RMX 1234567, OK Computer reissue OKNOTOK 1997 2017 and the upcoming Kid A Mnesia collection. “Today, Bandcamp is thrilled to announce that the full studio discography of pioneering UK band Radiohead has come to Bandcamp. Radiohead have forged a career built on constant change, dreaming themselves up anew with each record, but never getting so lost in innovation that they forget to instill every one of their songs with genuine human pathos.” The announcement by Bandcamp stated Radiohead pulled all their music from Spotify in 2013 “the last desperate fart of a dying corpse.” said Thom Yorke. Although their music returned to Spotify in the following years. What Spotify, Apple and other streaming services want to pay songwriters from 2023 onwards Music streaming services such as Spotify, Apple, Pandora and Google are reportedly proposing lower royalty rates for songwriters to the US Copyright Royalty Board (CRB) for five years between 2023 and 2027. Although not released to the public the rates proposed are said to be the lowest ever seen in streaming history, these companies are now coming under fire for disproportionate royalties. CEO of the National Music Publishers Association (NMPA), David Israelite told Music Business Worldwide “We will be fighting to raise significantly what streaming services pay songwriters, and we will now see with full transparency to what degree Spotify, Amazon, Apple, YouTube and Pandora are trying to cut what little they currently pay,” Music industry 'should support struggling small gig venues' Greater Manchester mayor and Former culture secretary Andy Burnham, called on the "big players" in music to pay a levy, just as football clubs contribute to grassroots facilities. The Music Venue Trust says 30 venues are at imminent risk of permanent closure because of the pandemic, with hundreds more in trouble. Burnham has said that the music industry should help bail out small music venues that are struggling in a panel with Independent Venue Week. Burnham suggested the music industry adopts a system like Football Foundation. The FA and Government's charity which he helped set up, helps communities improve their local football facilities through football grants. The Premier League and Football Association gave £53m last year, with another £18m contributed by the government. "The industry needs to step up for you, and I think we should be mounting a case to say, the industry has to pay a levy to support grassroots venues, because that is their talent production ground. They are the junior football clubs of the country. That's where the talent comes through." In Jeeni News Jeeni is Hiring! We are currently recruiting for the following roles: • Role 1: Marketing Assistant• Role 2: Marketing Executive (Digital Marketing)• Role 3: Marketing Executive (Public Relations)• Role 4: Jnr Developer• Role 5: Jnr Developer• Role 6: WordPress Specialist• Role 7: Senior Developer• Role 8: Senior Developer• Role 9: Sales Executive• Role 10: Sales Executive• Role 11: Partnership Co-ordinator These are Kickstarter Scheme positions (candidate must be aged between 16-24 and on, or have applied for, Universal Credit. If you'd like to apply for any of the above roles please send your resume to shena@jeeni.com Jeeni's Pick of the Week Our Pick of the Week is Colectiva a nine-piece ensemble exploring the spaces between Afro-Latin music and jazz while reflecting on themes of sisterhood and female empowerment. Exploring the boundaries between Afro-Latin music and Jazz, Colectiva are a unique voice on the UK scene.Read our blog here: https://lnkd.in/en7sSa2CCheck out Colectiva's showcase on Jeeni https://lnkd.in/en7sSa2C New Music Friday In our New Music Friday segment we've chosen to showcase Glasgow based Alt-rock band Respite. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Having supported acts such as Hawthorne Heights, Trophy Eyes and Like Pacific, the band released their first single “Chemical Sleep” on the 3rd of October and dropped their debut EP “Vol. 1” on 29th of October. Available to stream everywhere right now! Check out their showcase on Jeeni https://jeeni.com/showcase/respite-band/

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