Waiting for the Harvest in Business

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.

Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side.

As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh! It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come.

If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all!

Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler

Creating Powerful Connections Across Music, Entertainment and Technology

With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results.

Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients.

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12
Mar

Podcasts to Boost Your Playlist Game

Whether your music listening is via online platforms, vinyl or even cassette, you can use podcasts to boost your playlist game. Get the commentary on the industry, its insiders and how they craft their tracks from a vast library on offer. Or, explore new genres, find the tracks that resonate and then get drawn into their backstory. There are decades of music history to be found, listened to and deciphered, from the BBC's 'Desert Island Discs' to the huge hit 'Song Exploder' which due to its success, has now become a Netflix series. Below is a list of a few of the best, to get your lug-holes tuned into and feed your music curiosity. SONG EXPLODER Listen Here - Song Exploder Hosted and produced by Hrishikesh Hirway since 2014, his podcast guests are invited to take apart their songs piece by piece and tell the story of how they were created. The journey involves breaking down the sounds and ideas involved in the writing and recording. Recent guests have included Yusuf/Cat Stevens and Grammy award winner PJ Morton. SWITCHED ON POP Listen Here - Switched On Pop We've all had good and bad 'Ear Worms' sending us loco at some point and there's no denying certain tracks get stuck in your head! If you are interested in why certain songs have these hooks which draw you in or you can't shake, musicologist Nate Sloan and songwriter Charlie Harding are here to explain. Recent treats include The Weeknd ' Blinding Lights' and Adrian Younge's new project. DISSECT Listen Here - Dissect Something to really get your teeth into, podcast Dissect is a mix up of episodes and mini-series podcasts that explore individual albums, track by track. Series can run up to 12-13 episodes and the track detail takes in comparisons and history. Recents featured artists have included Kendrick Lamar, Lauren Hill and Frank Ocean. The current series is diving into Beyonce's 'Black is King'. ROLLING STONE: MUSIC NOW Listen Here - Rolling Stone: Music Now When is comes to pedigree and heritage, Rolling Stone is up there. If you are a music legend, there are a handful of publications you will bother to get out of bed for. Rolling Stone, is certainly one of them. Taking you inside the biggest stories in the industry and securing interviews with all the top artists of music history, from Rock 'n' Roll to Hip-Hop, not stone left unturned. ALL SONGS CONSIDERED Listen Here - All Songs Considered The various hosts of All Songs Considered, include Bob Boilen and Rob Hilton, giving you their personal recommendations for your listening pleasure. The experience compares to chatting at the pub, and swapping ideas with your best friends. Laid back and charming the focus is on new music and brings interviews with emerging artists and musing over historical figures from the industry. QUESTLOVE SUPREME Listen Here - Questlove Supreme This podcast series is about secrets, passions and personal projects. The themes drive the conversation for the fabulous Questlove and Team Supreme. Using fun and irreverence to entertain and educate their audience, the episodes are a joy of easy listening. They can certainly draw the names, and have put their interview skills to the likes of Michelle Obama, Chris Rock, Chaka Khan and Steve Miller. LOST NOTES - 1980 Listen Here - Lost Notes - 1980 A collection of the greatest music stories never told. This season the poet and cultural critic Hanif Abdurraqib resides over the podcast and explores a single year: 1980 - the brilliant, awkward and sometimes heartbreaking opening to a monumental decade in popular music. David Bowie got divorced. Lou Reed got married. Ian Curtis died before Joy Division got to touch down for a U.S. Tour. By the end of the year, John Lennon’s death would signal the end of a rock n’ roll era. This gripping series includes the work of Stevie Wonder, Ian Curtis and Grace Jones. THE THISTLE & SHAMROCK Listen Here - The Thistle and Shamrock If your tastes are more on the Folk or Celtic tip, Fiona Richie is your gal. Her podcast show takes you through the history of the genre whilst indulging you in performances and personal playlists. Music from old favourites and new comers are entwined with spoken word artists and interviews with acclaimed authors and award winning composers. DESERT ISLAND DISCS Listen Here - Desert Island Discs The original music podcast, and still arguably the best. Created during World War 2 by Roy Plumley, the show has interviewed heads of state, music and acting legends, world renowned scientists, plus sporting and every-day heroes. The archive is vast and awash with choices, which are easy to source in the 'Collections' area. The format is simple – a guest is invited to choose eight discs, a book and a luxury to take with them as they’re castaway on a mythical desert island. They’re given the complete works of Shakespeare and the Bible or religious book of their choice. During the interview, guests explain their choices and discuss key moments in their lives, people and events that have influenced and inspired them and brought them to where they are today. www.jeeni.com

05
Jun

Love everything creative and want to be a blogger or a podcast creator?

Are you a professional music journalist or a music student who wants to expand your arena? Are you a collaborator or curator or a podcast creator who would like us to help you distribute your work globally? For each blog and podcast posted we will donate £10 to you and also promote your blog and podcast to all our members for FREE and encourage anyone that reads your blog or listens to your podcast to donate as well, on average bloggers an pod casters can earn from $800 to $2,000 a month. The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances. We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so our members don't have to, and we grab the main highlights and takeaways to make it easy for them to absorb the plethora of information swimming around. The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. If you fancy joining Team Jeeni as a blogger, pod caster or a contributor and want to find out more just drop me a line and we can start chatting.

03
Sep

Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. If you want to see our pitch click HERE. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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