Jeeni Blog

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Waiting for the Harvest in Business

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Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.

Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side.

As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh!  It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come.

If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all!

Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler

Creating Powerful Connections Across Music, Entertainment and Technology

With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results.

Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients.

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17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

12
Mar

Crowdfunding Prize Draw, Win-Win with #ilovelive

There is currently an event happening, which reads like a memorabilia collector's wishlist. Using the hashtag #ilovelive, a Crowdfunding prize draw is a win-win, for the donation recipients and the prize winners. The event has so far raised over £575,000 and seen 64 Lots offered up by a variety of artists from right across the music world. These lots have now closed but there are still 21 up for grabs, including a DJing gig with Idris Elba, a signed snare drum from Dave Grohl, the original Spice Girls Union Jack Sofa and Frank Turner offering a 'Lifetime' guest pass for two. #ilovelive - Idris Elba The fund was set up by charity, Stagehand to raise funds for the behind the scenes and backstage crew of gigs and live events. Many of these staff are self-employed, so did not qualify for furlough or any of the grants offered. Some have suffered real hardship over the last year due to the effect of the lockdowns on the music industry. #ilovelive - Dave Grohl With the same charitable intentions, Nick Cave and the Bad Seeds have set up their own Crowdfund prize draw. Nick and his band have generously collated over 100 items between them. The items being offered include, signed guitars and keyboards, plus gig tickets, art and gift vouchers. Having been forced to cancel their 2021 tour at the end of last year, the band realised the impact and knock on this would have on their support staff, so felt compelled to soften the blow for them. https://twitter.com/nickcave/status/1362352225780183047?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1362352225780183047%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fnews%2Fmusic%2Fnick-cave-foo-fighters-launch-new-crowdfunders-raise-funds-road-crew-2883669 Nick Cave and the Bad Seeds Entrants for both prize draws can purchase a single ticket for £5 and there is no limit on the amount of tickets you purchase. Both draws close in March 2021, so check the sites for details and to hand over your dosh to a great cause. ww.jeeni.com #ilovelive Nick Cave and the Bad Seeds

17
Aug

Jeeni awarded Mover and Shaker status

Crowdcube have awarded Jeeni Mover and Shaker status. As of noon today, Jeeni is officially a "Crowdcube Hot Investment Opportunity." Many thanks to our investors for making it happen, and to Crowdcube for the accolade in recognition of us raising two-thirds of our target in less than a week. We now look forward to even greater success, as we aim towards 100% and then onwards to overfunding. With our detailed expansion program in place, the Jeeni traction continues to gain momentum. Today's audit is showing 2,395 active artist showcases, audience access of 2,693,700 worldwide, and a month-on-month growth rate of 4.1%. If you are happy to take Crowdcube's advice that Jeeni is a Hot Investment Opportunity, then who are we to disagree. Thanks again! Within days of going public on Crowdcube, Jeeni reached 67% of our overall £150K target. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share in our vision. Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Where artists get to keep 100% of everything they make. Check out our pitch and grab your share today. *Capital at Risk https://bit.ly/3BhEeia