Waiting for the Harvest in Business

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Waiting for the Harvest in Business

By Kelli Richards, Managing Director, Jeeni USA

As an entrepreneur and/or a self-employed professional, have you ever been in a situation where a game-changing opportunity presented itself to you in business? Something that could “overnight” propel you to a different level of success and financial freedom? Only to find that the brass ring was further away than you thought? And while the opportunity seemed to be realistic and close at hand, it remained elusive for a long period of time; sometimes years at times? I’ve been in such a situation with not one but several ‘big deal’ business opportunities over the past few years. I won’t lie; it has been a trying experience, ranging from being annoying, frustrating and even gut-wrenching — waiting for the dominos to fall and for the scales of justice to be balanced in my favor. Holding my breath and waiting to exhale.

Friends and colleagues have expressed concern and wonder if I’ve lost my mind holding out hope that one or several of these deals will come to fruition. But I know in my heart of hearts that these opportunities are real — and I need to ride the wave and exercise every ounce of patience and trust that I have. Lately, I’ve felt the life force of these opportunities building in strength, and I see light at the end of very long and dark tunnel — it genuinely appears as though the time is growing nearer for them to manifest at last. I look forward to that happening with great zeal and anticipation, knowing my patience will be rewarded and that I’ll experience great relief on the other side.

As I was taking my morning hike the other day in the forest surrounded by trees, I experienced an Ah-Ha! insight that took me aback… I grew up surrounded by fruit orchards. When you plant a fruit tree, you don’t expect it to bear fruit for a few years — but once it starts doing so, it typically delivers wonderful fruit for many years to follow; it’s an investment in patience and trust. Duh! It occurred to me that each of these ‘big deals’ I’ve been waiting on has been like one of these trees — each one has had to come to maturity at its own time, when it was ready, and not a moment before. As they do, my colleagues and I stand to benefit from their rewards for many years to come.

If you’ve been in a similar situation, take heart and keep the faith; I hope this dose of perspective serves you and will give you strength to stay the course. Though many of us are rabbits in practice (and sometimes deals do come together at a faster clip), the tortoise knows that “slow and steady” wins the race. A good reminder for us all!

Kelli Richards Consultant – Super-Connector Trusted Advisor – Celebrity Wrangler

Creating Powerful Connections Across Music, Entertainment and Technology

With a unique talent for connecting thought leaders and disrupters from technology with innovators from entertainment, CEO Kelli Richards guides her clients to create big visions, make big connections and achieve big results.

Prior to establishing The All Access Group, Kelli made waves in senior-level positions at Fortune 100 entertainment and technology companies including EMI Music, Silicon Graphics (SGI)– and Apple Inc., where she launched Apple’s earliest focus on music & entertainment, driving initiatives in that space during her 12 years with the company. Over the course of the last 25 years, Kelli has been fortunate to have had the opportunity to work and collaborate with many people that have been instrumental in defining their respective fields—some have even become iconic. Steve Jobs, Mark Cuban, Sheryl Sandberg, Stewart Copeland, Nancy Duarte, Todd Rundgren, Alan Cohen to name a few, have all been personal mentors, colleagues, or clients.

Click HERE to visit or return to jeeni.com

BACK

17
Dec

Weekly Round-Up # 6

The latest news on all things Jeeni, music and entertainment. BRITs Rising Star Award, 2022 Announced: Last time on Weekly Round-Up, we spoke about the three female stars nominated for the ‘2022 Rising Star’. Lola Young, Bree Runway and Holly Humberstone were all up for the chance to earn the prestigious honour. Last Thursday, much to her disbelief, 2019 ‘BRIT Rising Star’ winner, Sam Fender personally handed Holly Humberstone her well-deserved trophy during a recording session together. Humberstone couldn’t quite believe her achievement at first and had to be reassured several times by Fender, “That is yours, that is definitely yours, you’ve won it!” he clarified. Holly was still looking around to the surrounding BRITs crew, caught off-guard, “There’s loads of cameras on me, how am I supposed to react?” she laughed. “It just doesn’t feel real. This year has been a wild ride and a year of firsts, and I am so grateful and thankful for everyone who has helped make this happen!” Holly is also the first confirmed performer for the 2022 BRITs awards, taking place at the O2 Arena on Tuesday, the 8th of February. Rising Cases of the Omicron Cases not Currently Risking Future Plans for Live Music: An overshadowing feeling has been hovering over the heads of live music fans lately, which feels all too alike to the same sensation from mid 2020 when our light-at-the-end-of-the-tunnel plans were slowly but surely getting postponed one-by-one. Everyone however, not just music fans are keeping their ears to the ground for any information about the newest variant of concern, Omicron. One or two gigs have been cancelled recently so if you're an artist, make sure you check that your gig can still go ahead and for music fans, keep your ears open for news around gigs you're going to. Some good news; The UK’s, Health and Social Care Secretary, Sajid Javid said that “A record 548,039 booster vaccines were administered yesterday as we ramp up our vaccination programme and bolster our defences against the virus.” (Referring to Tuesday, the 14th). However, in the US, experts predict a ‘perfect storm’ this Winter as Omicron, Delta and seasonal flu will create a pandemic trifecta that will overwhelm hospitals. Details are currently unconfirmed about the transmissibility, and severity of symptoms from the Omicron virus and so many are still holding their breath for their future plans such as gigs, festivals and holidays. So far, they are largely untouched, it’s just difficult to say for how long. Top Albums of the Year Lists Released: Each year, every major music publication curates their own summary of the past year of music with a carefully positioned list of the ‘best albums’ the year had to offer. December tends to be a good time to release such lists as this is when releases tend to dry up, slow down and recharge for the new year. In the world of hip-hop, Grisleda’s Mach-Hommy appeared on lists like CRACK, Esquire, Pitchfork, Paste and Fader for his gritty, truth-telling record, ‘Pray For Haiti’. Tyler, The Creator featured on much of the same lists for his 'IGOR' follow-up ‘Call Me If You Get Lost’ as well as hitting number 4 on Rolling Stone’s list. Madlib’s Four Tet-arranged record, ‘Sound Ancestors’ also made a splash on the lists considering its nature as a hip-hop instrumental album. Perhaps unfairly but not surprisingly, Kanye’s ‘Donda’ was certainly a rare occurrence on the lists. ‘Promises’, the mesmerising collaboration with Floating Points and John Coltrane partner, Pharoah Sanders justifyably made a lasting impression with the majority of publications for its ground-breaking achievements in structuring, genre-blurring and pure emotion provoking. Reaching number 1 on Paste and 4 on Pitchfork, the time-altering project certainly got the respect it deserved. Jazmine Sullivan’s ‘Heaux Tales’ made a massive impression on publications, finding its way on the top ten list of Rolling Stone and Fader and becoming the champion top spot of Pitchfork and Vulture’s lists. The album was an RnB empowerment for women, everywhere and resonated with many a music critic this year. These lists often conjoin to form very similar and topical elections for the best of what the year had to offer, however, the lists are such a great tool to pan for gold and find those precious, hidden gems that make their way on the lists. This year, amongst the gems hid albums like ‘Daddy’s Home’ by St. Vincent, Squid’s ‘Bright Green Field’ and ‘Cavalcade’ by black midi, however many more obscure features on these lists are still waiting to be explored fully. Jeeni News: New Artists Join Jeeni’s Mission: This week, we introduced three new, exciting artists; Lennox Campbell (aka Biggz Manifest), Giack Bazz and Khole Baldeo. We can’t wait to see what they do next and what we can do for their blossoming careers! New blogs on Jeeni’s newest artists: Earlier this week, we featured four new Jeeni artists as a part of our Artist Focus blog series; the South-coast soulstress, Amba Tremain, pop-funk trio, Barbudo, indie experimentalist, Giack Bazz and Portsmouth rapper, Baby Panna. We also released reviews of Amba Tremain’s ‘Baby You’re Gold’ single, Giack Bazz’s ‘Childhood Dream’ album and DarkStarGraver’s ‘Gohan’ single. Check out the showcases of these excellent artists: DarkStarGraver: https://jeeni.com/showcase/darkstargraver Giack Bazz: https://jeeni.com/showcase/giack-bazz Lennox Campbell: https://jeeni.com/?s=lennox+campbell Amba Tremain: https://jeeni.com/showcase/amba-tremain Barbudo: https://jeeni.com/showcase/barbudo Baby Panna: https://jeeni.com/showcase/baby-panna Khole Baldeo: https://jeeni.com/?s=khole+baldeo

06
Jun

I have a confession to make.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “Day 5 and we have reached 98% of our 100K target". If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his website www.melcroucher.net. Here's one of Mel's latest! I have a confession to make. I have been pimping a young model, and I confess my shame. My pimping is the result of a moment of weakness. I’ve had models before, and I understand their capricious nature. One moment they are willing to perform across my desk, and the next they freeze and refuse to let me do what I want to do. But it has not been any fantasy performance that’s got me hooked, it has been the fantasy looks. I was bored. I wanted colour. I wanted make-up. I wanted dazzle and glitter. I wanted tribal tattoos, hot bubbles, glowing tubes and a whirling fan-dance. Forgive me, but I’ve pimped my computer.In 1909, Henry Ford declared, “I will build a motor car for the great multitude. It will be constructed of the best materials, by the best men to be hired, after the best designs that modern engineering can devise. And no man making a good salary will be unable to own one.” He then added his famous line, “The customer can have his car painted any colour he wants as long as it’s black.” And so they were. Painted black. When I was young, cars were still mostly black, apart from the odd spot of lipstick around the exhaust pipes of those used in suicide pacts. As for computer manufacturers, they all followed Henry Ford’s marketing strategy for half a century. Except their colour of choice was not black, but the sort of beige favoured by dead maggots. The exception was the ZX Spectrum which was black, but the keyboard really was made of dead maggots. Apart from that aberration, beige was the colour. In fact the beige box came to be used as a term of derision for desktops, implying dated, boring specifications. For example, IBM's early desktop computers were not only very beige indeed, but also very box-shaped indeed, and most PC clone manufacturers followed suit. As IBM and its imitators came to dominate the industry, beige boxes became the unquestioned norm for boring desktop computer design. Even early Apple Macs were beige boxes, until Apple took the revolutionary step in 1987 of switching to the even more boring shade of Chicken Poo By Moonlight. Not long after, equally boring videogame consoles took over the world, until there were so many revolting grey Nintendos and Segas and Playstations and Gameboys, that they had to be transported across deep space to be turned into landfill on distant moons. Meanwhile all Earthbound computers were still fifty shades of grey, until one day Apple changed everything.I remember the shock when their 1988 iMacs were launched. Suddenly we had a choice of computers that looked like see-through giant jellybabies, in a range of five neon colours called gangrene, monkeybum, impetigo, barbie and mince. And that was the end of the adult era in electronics, as a collective madness took over computer marketing. Now users are persuaded to buy machines not for what they do in the adult world, but for their infantile appearance. Users who are normally sane actually enjoy miniature coloured LEDs, winking and blinking through transparent windows like a pixie brothel. Tubes of bubbling, gaudy liquids snake their way through the computer’s guts like tapeworms on acid. Miniature spotlights illuminate cooling fans and heat-sinks from the inside out. These days a serious gamer will spend serious money on a serious PC, then corrupt the whole thing by spraying it with Plasti-Dip peelable, durable, non-slip, rubberised, multi-coloured spew. Yes, I know I shouldn’t have, but a bloke called Xephos made me do it. Let me explain further. I have been influenced by the newly popular phenomenon of celebrity PCs, where people buy a particular machine simply because their heroes favour it, endorse it or actually commission it in their name. For example one of the world’s most popular videogaming channels on YouTube is called The Yogscast. Last time I counted, it had more than seven and a half million subscribers and over six billion views, and that’s a whole lot of purchasing power. Their founder, this bloke called Xephos, got a business partner of Jeeni to create “the ultimate Yogscast PC range to live stream and play games all day.” And as the factory os not far from me, I went over to mock. But I stayed to pray, and found myself mesmerised by the bloody thing. Bloody as in bejewelled with animated red illuminations inside the see-through casing. Which is how I joined this PC pimping revolution.And even non-gamers are at it. Most regular folk, who normally wear sensible shoes and don’t indulge in bear-baiting or country music, they too have joined the pimping revolution by expressing their personal proclivities via their mobile phones. In the beginning, all mobiles were universally Henry Ford black. Now even old age pensioners wave customised casings around, all lipstick colours, sparkles and cutesy-poo creature decorations. At least, that’s what mine’s like. But I still suffer from a residual shame over my pimping habit, and like all instant gratification I feel guilty because of it. In fact while looking for a replacement machine recently, I have been quite attracted by one of those shapely models with a bit of sobriety, experience and bulk. And yes, before you ask, it’s black. Click HERE to visit or return to jeeni.com

10
Jun

Jeeni Live Global Festival on 29 August 2020

Jeeni is proud to announce the next JEENI LIVE - our series of Free Festivals for Independent Musicians and Performers, where rising stars have a golden opportunity to step into the spotlight in front of a global audience, strut their stuff, stay safe and have fun. Best of all, they appear alongside some of our favourite superstar ambassadors. On 29th August 2020 we’ll be streaming the Jeeni Live Festival across music websites and social media. The event will be headlined by Sonique (Brit Award-Winner, Best Female Solo Artist) and Grammy Award-Winner Skyler Jett (hit-maker for Stevie Wonder, Celine Dion and Christina Aguillera) supported by Jeeni chart-toppers from both sides of the Atlantic. Showtimes: 21.00-23.00 GMT - 14.00-16.00 Los Angeles. With guest appearances from multi-award-winner Natasha Watts, the godfather of punk Jesus Hooligan, platinum-seller Daisy Chute, a blues genius we found down the pub, classical electro-diva Sarah Mallock, stadium favourites Filta, and a sensational new band with an average age of eight! More to be announced soon. All our performers will promote the event and share the live streaming to their fanbases, so we expecting lots of engagement. The live stream will also be saved on Jeeni.com, Jeeni Facebook and the Independent Musicians and Performers Group to replay later. This is our first event with our new Californian partners AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The partnership was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division. Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” • Jeeni Live is a global festival of music.• Covid19 has closed live venues, so Jeeni Live goes out across social media and selected websites.• Jeeni Live gives equal exposure to brand new talent and world-class stars, with an exciting mix of new material and massive crowd-pleasers. • Jeeni Live reaches out across the whole range of styles and ages to deliver new audiences and new fans for our poll-winning artists.• No adverts, no hype, no rip-offs, no fakes. Jeeni - the ethical alternative.

Jeeni Blog