Global Online Music Streaming Grew 32% to over 350 Million Subscriptions in 2019

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Global Online Music Streaming Grew 32% to over 350 Million Subscriptions in 2019

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By Abhilash Kumar

Spotify continues to be the market leader and recorded a 23% YoY growth in total revenue during CY 2019.
Music streamers are focusing on creating exclusive content with podcasts continuing to feature strongly in 2020.

Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego – 3rd April 2020

Global online music streaming subscriptions grew 32% year-on-year (YoY) reaching 358 million subscriptions in CY 2019, according to the latest findings from Counterpoint Research. This is driven by the availability of exclusive content like podcasts, originals which attracted people towards the platform and eventually turned them as subscribers. Also, promotional activities like price cuts in subscriptions in emerging markets, bundled offers from telcos added to the growth. We expect that online music streaming subscriptions to grow more than 25% YoY to exceed 450 million subscriptions by the end of 2020.

Commenting on the overall market, Research Analyst, Abhilash Kumar, said, “Paid subscriptions grew 32% YoY compared to 23% YoY growth of total MAUs. This suggests people are ready to pay for music streaming for a hassle-free experience. However, this is not completely user-driven. Music streaming platforms are following a two-step approach to gain subscribers, first registering them to their platform as free users by means of excellent advertising campaigns and secondly pitching them with attractive offers to transfer them to become paying subscribers.”

Spotify topped CY 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. The runner up, Apple Music, follows with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% YoY in CY 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018.

Talking about the top performers, Kumar added, “Spotify maintained its top spot with the help of promotional activities like free Spotify Premium for three months, price cuts, customized campaigns like Spotify and a focus on exclusive content. Tech giants like Amazon, Apple, Google have started focusing on music streaming and have sufficient cash at their disposal to give stiff competition to Spotify. Apple Music is making improvements in its app like the introduction of night mode, curated playlists to target a group, etc. Similarly, Amazon Music has been trying lossless music and is creating its own niche where it competes with Tidal.”

Despite global players strongly pushing their music streaming platforms, regional players stand strong in their respective regions, primarily because of regional exposure and high focus on local content. Gaana continues to be the no.1 player in the Indian market, Yandex Music is leading in Russia. Similarly, Anghami leads the Arab world. Tencent Music Group leads the China market with the help of its apps QQ Music, Kugou and Kuwo.

Discussing the impact of the COVID-19 pandemic on the OTT industry, Kumar added, “We expect the OTT sector will experience an uptick as people stay at home actively tracking the latest updates. During this outbreak, audio OTT consumption has switched from music streaming to the radio. People in highly affected areas are worried about the outbreak and are therefore continuously tuned to news on TV/radio for updates. The traction of news channels and podcasts saw an upswing while that for music streaming dropped.”

What’s common is that both the regional and global players are focusing a lot on building exclusive content. Acquiring podcast companies and creating their own channels are all being undertaken. It’s often exclusive content that drives paid subscription growth.

More than 80% of music streaming revenue came from paid subscriptions. The rest came from advertisements and partnerships with brands and telcos. Therefore, increasing paid subscriptions is of prime importance for music streaming platforms.

The comprehensive and in-depth chain of reports on Global Online Music Streaming Market for Q4 2019 is available to help track the market in terms of MAUs by region, paid subscriptions by region, revenues, and ARPU. To view the global report in terms of users, revenues and ARPU, click here. For regional analysis on MAUs and paid subscriptions, click here. Please contact press(at)counterpointresearch.com for further questions regarding our in-depth research, insights or other press inquiries.

Background:

Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry.

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11
Mar

Weekly Round-Up # 11

The latest developments and additions to Jeeni’s mission! New Artists Join Jeeni’s database of talent! Prettyboyface: 'prettyboyface (Face for short) is an artist from London who doesn't really fit into a particular genre but for simplicity's sake lets go with 'underground rap'. Moved by an array of musical influences from a very young age, music has always been an integral aspect of his experiences and life in general. Being around producers in his later teenage years spurred Face into writing songs and eventually releasing them. He creates with the hope of making music that will make someone feel something.' Face has contributed five fantastic tracks to Jeeni’s hip-hop and rap channels so far and we can’t wait to review and promote them. Check out, ‘Escargot’, ‘HighSkool’, ‘Goddess’, ‘Alien’ and ‘Geneva’ on prettyboyface’s showcase here: https://jeeni.com/showcase/prettyboyface/ A Year In Provence: A Year In Provence consists of five members: Matt Potter (Lead Vocals/Guitar), Adam Bacon (Bass), James Fermer (Backing Vocals/Guitar), Dan Wing (Lead Guitar) and Jack Smith (Drums). Originally all from Kent, United Kingdom. We all met in 2016 but after undergoing a few line-up changes, 2020 produced the current line-up. Influences for our music include the likes of; Catfish and the bottleman, The Black Keys, Two Door Cinema Club, Oasis, Kings Of Leon, Circa Waves and many more. AYIP has added two brilliant tracks to Jeeni so far, check them out here: https://jeeni.com/showcase/a-year-in-provence/?view=about New Content Contributed to Jeeni’s Database of Talent! Julience - ‘Love Lies Cold’ Julience is a UK-based singer-songwriter and multi-instrumentalist. He draws inspiration from pop and rock music. His songs show his love for the 1960s until the early 2000s while updating traditional sounds to stay fresh and up-to-date. Julience’s songs have powerful hooks and harmonies. A heavy guitar sound is consistent throughout. “The only modernisation Julience grants himself is the clarity and up-to-date standard in his production and performances. Something specific that separates Julience from other modern rock groups is his truly guitar-centric compositions.” Check out the full review of this track here: https://jeeni.com/blog/julience-love-lies-cold-single-review-blog-jeeni/ And check out Julience’s Jeeni showcase here: https://jeeni.com/showcase/julience/?view=about Giack Bazz - ‘Gotta Kick It’ Giack Bazz is an explosive, relentless multi-instrumentalist songwriter based in London. The artist started igniting stages with his painfully honest lyrics and his screaming telecaster in 2015. He has since released three solo albums that were critically acclaimed (Blowup magazine, Decade, Rumore). “Outsider Music (Gotta Kick It) is Giack Bazz’s latest single. Arranged and produced by Deborah Verrascina and Sebastian Papa (The Royalty Instrumentality Project) provides the drums. It’s about finding it hard to give up on things. The title hints at the subgenre of misunderstood artists the likes of Daniel Johnston and Don Van Vliet.” Check out Giack Bazz’s amazing showcase here: https://jeeni.com/showcase/giack-bazz/ Other new blogs: Artist Focus: Nnaomi Portsmouth based Nnaomi has been an essential Jeeni artist for some time now and has most recently added her newest single, ‘Hate Me’ to one of Jeeni’s most rapidly advancing and growing channels, RnB. Describing her own music as “euphoric, experimental and nostalgic”, Nnaomi is paving her own exciting path in the RnB and neo-soul corner of music. Check out nnaomi’s showcase here: https://jeeni.com/showcase/nnaomi/ Check out the full blog here: https://jeeni.com/blog/artist-focus-nnaomi-jeeni-blog/ Artist Focus: RD Watson Considered The English voiceover artist, RD Watson is an indisputable legend of the recording industry whose voice has been heard by millions across the world. Roger Watson is an invaluable Jeeni ambassador. His showcase currently features over 40 examples of his first-rate voiceover performances including audio books like ‘Hairy London’ and commercials for ‘Diablo’ and ‘Jaguar’. His status as an industry icon has greatly broadened Jeeni’s representation of art and creativity and has meant that Jeeni’s mission is not limited to musicians but open to all artists that deserve worldwide attention. Visit RD Watson’s giant and fascinating showcase here: https://jeeni.com/showcase/rd-watson-audiobooks/. Check out the full blog here: https://jeeni.com/blog/artist-focus-rd-watson-blog-jeeni/ Jeeni’s Giant List of Channels! Jeeni welcomes and supports a giant range of talent and art from music, spoken word, dance and more. Jeeni’s channels help viewers find exactly what they’re looking for and as a result, artists can select up to four channels that their art covers to reach those audiences. Jeeni’s prime goal is to bring attention to artists that deserve it and luckily for all of our viewers, Jeeni is packed with them. Jeeni has over 100 channels of talent ripe for exploring and compiling. Anyone and everyone can create and share playlists from all of the channels that we offer and it’s absolutely free to sign up. Finding talent on Jeeni couldn’t be easier, simply choose a channel that interests you, from ambient, to death-metal, to slam poetry and begin unearthing Jeeni artists and their craft. Check out the full blog here: https://jeeni.com/blog/jeenis-giant-list-of-channels/ Julience - ‘Love Lies Cold’ Single Review Among the rock n roll hall of fame legends that Julience clearly looks up to, specific inspirations that come to mind from ‘Love Lies Cold’ include Billy Idol, Guns N’ Roses and most notably, Iron Maiden. This 80s era is where rock was at its most mainstream and so Julience’s decision to honour that time is a lot of fun. It’s also so satisfying to see him fill in a market for those that weren’t quite ready to say goodbye to those days. Check out the full review here: https://jeeni.com/blog/julience-love-lies-cold-single-review-blog-jeeni/ music news music new music news Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com. Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings. Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

12
Oct

1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do? Trumpet our success? There's no need to state the obvious. Beg for additional pledges? It's not our style to beg. Thank everybody from the bottom of our hearts? We've already done that. Leave it all up to you? It's always been left up to you. Let's help save the world instead. The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too. The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees." Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us! Here at Jeeni ... • No Team Jeeni members commute to work. We all work from home. • Team Jeeni members do not use private or public transport for any work operations. • All meetings, conferences, interviews and recordings are held online. • We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free. • Jeeni festivals and performances are all held online, and involve no audience transport whatsoever. • Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be. If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia With love, Team Jeeni

12
Mar

Barack Obama - His Tracks of 2020

Recently released via Instagram, Barack Obama - Tracks of 2020, the annual eclectic collection of music that accompanied his, and his family's day to day. In 2015, President Barack Obama was declared the only President you could reliably trust to DJ a party. An elder of the Hip-Hop Generation and still younger than Chuck D, he helped endorse American made music for the 21st Century. That year, he gave us a kind of 'Desert Island Discs' of the tracks which had got him to, and through two presidential terms. The list was in most part, exactly what you would expect from an educated man in his 50's. However, there were some interesting additions, including Bob Dylan's - 'Maggie's Farm', credited as the track to get him into the right mindset for the political season and the country track by Brad Paisley - 'Welcome to the Future', with Obama declaring himself accepting of the indelible impact country music has had on the USA. Since then, Obama has created an annual listing of his favourite tracks. For his tracks of 2020, he has 'fessed up to having help from his daughter Sasha, and together they have created another interesting collection of old and new. A few of Obama's tracks of 2020, have already been put in the 'Best of' spotlight by many music bloggers. Tracks like Dua Lipa’s - 'Levitating' [ft. DaBaby], Waxahatchee’s - 'Can’t Do Much' and Phoebe Bridgers’ - 'Kyoto'. Added into the mix is a little bit of country, with the next generation of Nashville stars, Ruston Kelly’s - 'Brave' and Chris Stapleton’s - 'Starting Over', plus some old school legends, including the President's go-to, Bob Dylan with 'Goodbye Jimmy Reed'. With over 34m followers on Instagram, it makes this list quite an appealing one to find your name on. Listen to Barack Obama's soundtrack for 2020, below. https://open.spotify.com/playlist/37i9dQZF1DX5gYucl3g9Ad?utm_source=embed_v2&go=1&play=1&nd=1

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