Global Online Music Streaming Grew 32% to over 350 Million Subscriptions in 2019

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Global Online Music Streaming Grew 32% to over 350 Million Subscriptions in 2019

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By Abhilash Kumar

Spotify continues to be the market leader and recorded a 23% YoY growth in total revenue during CY 2019.
Music streamers are focusing on creating exclusive content with podcasts continuing to feature strongly in 2020.

Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego – 3rd April 2020

Global online music streaming subscriptions grew 32% year-on-year (YoY) reaching 358 million subscriptions in CY 2019, according to the latest findings from Counterpoint Research. This is driven by the availability of exclusive content like podcasts, originals which attracted people towards the platform and eventually turned them as subscribers. Also, promotional activities like price cuts in subscriptions in emerging markets, bundled offers from telcos added to the growth. We expect that online music streaming subscriptions to grow more than 25% YoY to exceed 450 million subscriptions by the end of 2020.

Commenting on the overall market, Research Analyst, Abhilash Kumar, said, “Paid subscriptions grew 32% YoY compared to 23% YoY growth of total MAUs. This suggests people are ready to pay for music streaming for a hassle-free experience. However, this is not completely user-driven. Music streaming platforms are following a two-step approach to gain subscribers, first registering them to their platform as free users by means of excellent advertising campaigns and secondly pitching them with attractive offers to transfer them to become paying subscribers.”

Spotify topped CY 2019 grabbing a 31% share of the total revenue and a 35% share of the total paid subscriptions. The runner up, Apple Music, follows with a 24% share of total revenues in the industry and a 19% share of the total paid subscriptions. Due to Apple’s high focus on its services segment which includes Apple Music, its subscription base grew 36% YoY in CY 2019. Amazon Music subscriptions reached a 15% share in 2019 compared to 10% in 2018.

Talking about the top performers, Kumar added, “Spotify maintained its top spot with the help of promotional activities like free Spotify Premium for three months, price cuts, customized campaigns like Spotify and a focus on exclusive content. Tech giants like Amazon, Apple, Google have started focusing on music streaming and have sufficient cash at their disposal to give stiff competition to Spotify. Apple Music is making improvements in its app like the introduction of night mode, curated playlists to target a group, etc. Similarly, Amazon Music has been trying lossless music and is creating its own niche where it competes with Tidal.”

Despite global players strongly pushing their music streaming platforms, regional players stand strong in their respective regions, primarily because of regional exposure and high focus on local content. Gaana continues to be the no.1 player in the Indian market, Yandex Music is leading in Russia. Similarly, Anghami leads the Arab world. Tencent Music Group leads the China market with the help of its apps QQ Music, Kugou and Kuwo.

Discussing the impact of the COVID-19 pandemic on the OTT industry, Kumar added, “We expect the OTT sector will experience an uptick as people stay at home actively tracking the latest updates. During this outbreak, audio OTT consumption has switched from music streaming to the radio. People in highly affected areas are worried about the outbreak and are therefore continuously tuned to news on TV/radio for updates. The traction of news channels and podcasts saw an upswing while that for music streaming dropped.”

What’s common is that both the regional and global players are focusing a lot on building exclusive content. Acquiring podcast companies and creating their own channels are all being undertaken. It’s often exclusive content that drives paid subscription growth.

More than 80% of music streaming revenue came from paid subscriptions. The rest came from advertisements and partnerships with brands and telcos. Therefore, increasing paid subscriptions is of prime importance for music streaming platforms.

The comprehensive and in-depth chain of reports on Global Online Music Streaming Market for Q4 2019 is available to help track the market in terms of MAUs by region, paid subscriptions by region, revenues, and ARPU. To view the global report in terms of users, revenues and ARPU, click here. For regional analysis on MAUs and paid subscriptions, click here. Please contact press(at)counterpointresearch.com for further questions regarding our in-depth research, insights or other press inquiries.

Background:

Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry.

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12
Mar

A Christmas No:1 for 2020?

Rob Copsey from the website Officialcharts.com has given us the low down on the runners for the coveted UK Christmas No:1 single slot. The winner of the biggest chart of the year will be announced on Christmas Day itself, Friday December 25. The Christmas Number 1 is a British institution and has been claimed by some of the world’s most iconic music stars. Queen, The Beatles, Spice Girls, Cliff Richard and, ahem, Bob The Builder have all landed Christmas chart-toppers in the past. In 2019 YouTuber and dad-blogger LadBaby claim the festive crown for a second year in a row, with his second sausage roll-themed charity single, I Love Sausage Rolls - a spin on I Love Rock N' Roll - in aid of foodbank charity The Trussell Trust. He also topped the chart in 2018 with We Built This City, making him only the third act in chart history, after The Beatles and Spice Girls, to land consecutive chart Christmas Number 1s. "It’s the best feeling in the world - a Christmas miracle yet again!" LadBaby, real name Mark Hoyle, told us at the time. "It’s going to the Trussell Trust – to the 14 million people living in poverty in the UK. Who doesn’t love a sausage roll at Christmas?" Could this year could see a festive classic bag the top spot? We recently reported that Christmas favourites have re-entered the Official Singles Chart earlier than ever before, and Mariah Carey's All I Want For Christmas Is You has reached Number 1 in the UK for the first time ever this month. However, they face competition from several big new releases for 2020. So who is in line as a challenger for this year's Official Christmas Number 1? The Official 2020 Christmas No: 1 Contenders 1. LadBaby - Don't Stop Me Eatin' https://youtu.be/s-shDEK85uA Can LadBaby make it three festive chart-toppers in a row? The dad blogger and his family are back with another sausage roll-themed song, this time to the tune of Journey's 1982 hit Don't Stop Believin'. Once again, the release is raising money for foodbank charity The Trussell Trust, who have seen a huge rise in demand after a difficult 2020. Out now 2. Justin Bieber ft. The Lewisham & Greenwich NHS Choir - Holy https://youtu.be/jXy0s9pexCo Five years after Bieber helped the choir claim the 2015 Christmas No: 1, the superstar has joined forces with them on a new version of his hit single, Holy. Recorded at Abbey Road studios, proceeds from the song will be split between NHS Charities Together (which represents over 230 NHS charities) and the Lewisham and Greenwich NHS Trust Charity in recognition of the extraordinary efforts of those on the medical frontline during the Coronavirus crisis. 3. Jess Glynne - This Christmas https://youtu.be/F6Py60ponQo Jess Glynne has recorded a cover of Donny Hathaway's This Christmas as part of Amazon's Originals series. It's already proving popular, set to enter this week's Official Singles Chart Top 100, and CD and vinyl singles will be available to purchase from December 18. Similarly, Justin Bieber's new Amazon Original, a cover of Brenda Lee's Rockin' Around The Christmas Tree, is also shaping up to be a hit this Christmas. Last year saw Ellie Goulding's Amazon Originals track, a cover of Joni Mitchell's River, reach Number 1, so don't underestimate these. 4. Liam Gallagher - All You’re Dreaming Of https://youtu.be/TwX3_lQmYMQ A song that Bing Crosby would be proud of (according to Liam), All You’re Dreaming Of is a track that the Oasis legend says “is perfect for this time of year, considering the year that we’ve all had”. Billed as ‘Imagine meets Wonderful Life’ Liam is confident of his chances for a good chart performance; responding to a fan on Twitter who asked if it is going to Christmas Number 1, the rock legend said: “it’s gonna be rite up there you gotta be in it to win it.” All You’re Dreaming Of is available to stream and download now, with 12" and limited edition white 7" vinyl versions released on December 18. Proceeds of the song are going to UK charity Action For Children, who work to protect and support vulnerable children and young people across the country. 5. Rig Aid - It’s Christmas Time, It’s Time To Lash Archie Curzons is a social media influencer, the self-proclaimed CEO of London's Clapham, and is the host of The Rig Biz podcast - a comedy show with celebrity guests packed with lashings of #banter and #ladchat. He's roped in an impressive line-up of his so-called celebrity pals/podcast guests including Danny Care, James Haskell, Jeremy Irvine, Alex Paine and Darren Gough for a Christmas single - a light-hearted song to wave off a disastrous 2020 to raise money for Restart Rugby. Out now. 6. A Candle for Carson The Christmas Number 1 race is often about singles giving back to the community, and an example of that kindness this year comes from Blackburn music producers Chris Dewhurst and Andy Rose and vocalist Miranda Myles. The three have teamed up to record and release the track for Carlson, who sadly died in November after battling congenital heart disease, which he was born with. Carson's family are hoping to set up a charity in his name with the proceeds. Out now. 7. Shine A Light To Fight – Together In Electric Dreams Recorded by a collective of choral and orchestral musicians performing from their Somerset bedrooms during lockdown, this heart-warming rendition of of Phil Oakey and Giorgio Moroder's Together In Electric Dreams is released on December 18, in remembrance of those we have lost in the UK during the Covid-19 pandemic. The song is led by Jeremy Millington of music duo The Portraits, and social media group Shine A Light To Fight, which was set up in March as an online meeting place for those affected by Covid-19. 8. ICU Liberty Singers - Every Breath You Take The ICU Liberty Singers are made up of NHS Critical Care staff from all over the country, who have come together virtually to create this rendition of The Police's Every Breath You Take. Out now. https://youtu.be/pm3z0qoDbo8 9. Cameron Barnes & Blythe Duff ft. The Red Hot Chilli Pipers - Fairytale of New York Scottish actor Blythe Duff and singer Cameron Barnes have teamed up for a re-imagining of The Pogues' Fairytale Of New York to raise funds for freelance creatives and their families. Their version tells the story of single mum called Christina Chalmers – or Chrissy - who encourages her son Guy to leave Glasgow and follow in her footsteps to find fame and fortune in New York City - but it didn’t work out. Out now. https://youtu.be/g911zLtlmUQ 10. Rock Choir - Keeping The Dream Alive The Rock Choir have joined thousands across England, Wales and Scotland to form one virtual choir to record a rendition of Keeping the Dream Alive. Led by Vikki Hewitt and creator/founder Caroline Redman Lusher, the track is to raise awareness for the Mental Health Foundation. Out now. https://youtu.be/bVrL9zdDlH0 More Official Christmas Chart Contenders: Russ Abbott - Atmosphere - Two Nottingham University student radio presenters - George Scotland and Damian Stephen - have launched a campaign to get Chester comedian Russ Abbot to Number 1 this Christmas with his 1984 single Atmosphere because, well, why not? The campaign has been endorsed by Abbot himself and Paul Chuckle. The Dancing Binmen - Boogie Round The Bins At Christmas - Three binmen from Wolverhampton - Jack Johnson, Henry Wright and Adrian Breakwell – shot to fame in the city earlier this year for dancing on their routes during the first lockdown. Now they've got their eye on the Christmas Number 1 with Boogie Round The Bins At Christmas. Money raised from the song will go to charity. Out now. Gemma Collins & Darren Day - Baby It's Cold Outside - can the GC land this year's Christmas Number 1 with a cover of a festive classic? Sam Fender - Winter Song - The musician has released a stunning cover of the '70s folk track by Newcastle legends Alan Hull/Lindisfarne. Money raised from the song goes to social enterprise People Of The Streets. Out now. Matt Lucas – Merry Christmas, Baked Potato - a seasonal continuation on from Thank You, Baked Potato, Matt’s first UK Top 40 single that he released in during the first lockdown which benefitted the NHS. Out now. Robbie Williams - Can’t Stop Christmas - a feel-good tale about how we need to enjoy ourselves over our five-day Christmas bubble this year, complete with references to social distancing and Zooms. The Celebs - Merry Christmas Everyone - a cover of Shakin' Stevens' classic featuring Sam Bailey and Good Morning Britain's Richard Arnold and Laura Tobin, released in support of the Alzheimer's Society. Out now. Collabro - Christmas Is Here - The successful musical theatre group and winners of 2014’s Britain’s Got Talent will be donating 100% of profits from the download of their original Christmas single to military charity Help for Heroes. The Kut - Waiting For Christmas grunge ballad released on December 18, raising money for the Red Cross Coronavirus Crisis Fund. Tone Def Tony - I Got Pissed With Santa Claus - Novelty track which is giving 50% of its royalties to help those in the pub trade who a struggling this year due to Covid-19. More info here. Raise The Woof! - The first ever Christmas single for dogs. Christmas in Denmark Street - British punk band Spizzenergi teams up with producer Tony Visconti to release this 'punchy, festive protest anthem'. Tune in to The Official Chart with Katie Thistleton on BBC Radio 1 on December 25 from 2-4pm to hear the Christmas Top 40 countdown and the exclusive reveal of the winner of the Official Christmas Number 1 2020. You can also catch Top Of The Pops on Christmas Day, more details of the broadcast to come. The full Top 100 Official Christmas Singles Chart and Albums Chart will be published on OfficialCharts.com from 5.45pm.

19
Mar

Something for the Weekend

Need a little listening inspiration? With all the new music on offer, across the many genres available, it's difficult to know where to start. Allison Hussey and Madison Bloom of Pitchfork create a Friday Newsletter each week, to keep you up to date with the weeks new releases. If you're trying to decide on something for the weekend, here are their recommendations from this weeks releases. Lana Del Rey: Chemtrails Over the Country Club [Polydor/Interscope] Lana Del Rey Lana Del Rey announced Chemtrails Over the Country Club almost a year ago. The Norman Fucking Rockwell! follow-up, which was pushed back from an autumn 2020 release, was led by “Let Me Love You Like a Woman” and the title track. The album also includes"Tulsa Jesus Freak" which the singer had teased with an Instagram post last summer. Benny the Butcher/Harry Fraud: The Plugs I Met 2 [Black Soprano Family/SRFSCHL] Benny the Butcher Griselda MC Benny the Butcher and producer Harry Fraud have joined forces for The Plugs I Met 2, a nine-track release featuring 2 Chainz, Fat Joe, Jim Jones, and more. The new project follows Benny’s 2020 album Burden of Proof, which was recorded at the same time as The Plugs I Met 2. Check out the music videos for 2’s “Thanksgiving” and “Plug Talk.” Sofia Kourtesis: Fresia Magdalena EP [Technicolour] Sofia Kourtesis Fresia Magdalena is the third EP from Berlin-based electronic producer Sofia Kourtesis, joining last year’s Sarita Colonia and her 2019 self-titled EP. The project features four songs, including “La Perla,” which Kourtesis built around field recordings she made in her home city of Lima, Peru. Mare Cognitum: Solar Paroxysm [I, Voidhanger/ Extraconscious] Mare Cognitum Portland musician Jacob Buczarski makes black metal under the name Mare Cognitum. Solar Paroxysm is Buczarski’s fifth album under the moniker, following last year’s Wanderers: Astrology of the Nine. Loretta Lynn: Still Woman Enough [Legacy] Loretta Lynn Still Woman Enough is the 50th album from 88 year-old country star Loretta Lynn, following 2018’s Wouldn’t It Be Great. Intended to celebrate the presence of women in country music, the project features new songs, as well as re-interpretations of classics from Lynn’s catalog. Margo Price, Reba McEntire, Carrie Underwood, and Tanya Tucker all make guest appearances on the record. Show Me the Body: SurviveEP [Loma Vista] Show Me The Body New York City hardcore punk band Show Me the Body are back with a new EP. Survive follows their 2019 full-length Dog Whistle. The group produced the three songs with Gabriel Millman and Patrik Berger; the EP is also mixed and mastered by Arthur Rizk. Surviveis the first project that Show Me the Body wrote and recorded completely in their CORPUS studio. “The songs deal with spiritual and physical isolation, as well as staying ready and preparing for the next time we come together,” they said. www.jeeni.com www.pitchfork.com

23
Feb

A Legendary NME Journo, his New Book and Other Tales

About to release his third book, a novel entitled 'The Unstable Boys', legendary NME journo Nick Kent, is interviewed by his stable-mate, Kevin EG Perry about his new book and other tales from his extraordinary career. The Unstable Boys - Nick Kent's new novel Nick Kent started writing for NME in 1972, which was a good year to be a rock’n’roll writer. And no writer in Britain was more rock’n’roll than Kent, who was soon as notorious for wearing a perpetually ripped pair of leather trousers and dating Chrissie Hynde as he was for writing novelistic profiles of enigmatic figures such as Syd Barrett and Lou Reed. Even now, almost half a century on, stories of Kent’s escapades and expenses-claims get passed down like lore at NME. There’s a good one about the time he flew to LA to profile Jethro Tull in 1975 and somehow wound up on a bender with Iggy Pop. Holed up in the Continental Hyatt House hotel on Sunset Boulevard, they hit upon the cunning wheeze of telling visiting drug dealers that they could help themselves to whatever they wanted from the luxury shops in the lobby and charge it to Kent’s room – leaving poor old Jethro Tull to pick up the tab. Truly, a grift for the ages. NIck Kent - Legendary NME Journalist Kent published the best of his collected rock writing in 1994 as The Dark Stuff and followed that essential tome in 2010 with his ‘70s memoir Apathy For The Devil. He’s just published his third book – his first novel – The Unstable Boys, which concerns the unhinged frontman of a mostly-forgotten ‘60s band appearing on the doorstop of his biggest fan after many years in obscurity. Over a video call from his home in Paris, Kent – 69 and just as louche as ever – discussed the book’s origins and held court about a life spent at the unforgiving coalface of rock’n’roll. On his no-fucks-given style Things weren’t looking good for NME when Kent first slouched through its doors in ‘72. Sales were so bad that the editors had been given just 12 issues to save the magazine. They hired Kent and other new writers such as Charles Shaar Murray and Ian MacDonald from the alternative press. The magazine then saw a huge jump in sales – but not for the reason Kent wanted to believe. “The assistant editor Nick Logan called me into his office at the end of the year and said, ‘Well, we’ve got great news – we’re outselling the Melody Maker’, which was a big deal at the time,’” remembers Kent. “He said: ‘In fact, we’re the biggest selling music weekly in the world!’ Pats on the back all round! I was standing there thinking he was gonna say: ‘It’s all you, Murray and MacDonald, you wonderful, beautiful people!’ “Not at all. He said: ‘We’ve done a survey of new readers to ask them why they buy the thing. They don’t buy it for the articles. They don’t read the articles, except for the quotes. They might look for a David Bowie quote, but they’re not interested in what the writers are writing. The only thing they actually read is the gossip column on the last page.’ What they really wanted to know was: What did Bowie’s latest haircut look like? And were Led Zeppelin playing a gig near where they lived? “After I picked my wounded ego up off the floor, I came to the very quick conclusion that I was writing for an audience with an extremely short attention span. I realised I had to go to extremes, because I would not be ignored! 300,000 people were buying the NME and the idiots weren’t reading it! That affected the way I wrote. You’ve got to grab them with the first sentence and say: ‘The action starts here’ you cannot not read this.’ I’m living proof that going to extremes gets results. The problem is that they may not be the exact results that you set out to attain.” Access all areas Kent went to extremes on the page and off it, where he found that the road of excess led not to the palace of wisdom but to a debilitating heroin addiction. His best work included an epic feature about the tortured genius of Brian Wilson, which ran to 10,000 words and was published across three issues of NME. He was also granted unprecedented access to a Rolling Stones tour and wrote memorably about the strange, distant atmosphere backstage and the darkness lurking in Jagger and Richards’ “numb, burned-out cool”. “There’s this whole idea that the writers of that time were the reason why the NME was so successful,” he says, “and that’s partly true, but the main reason was that we had more access back then to Bowie, The Rolling Stones, Led Zeppelin and the other big names of the ‘70s. There was a kind of give-and-take there, and I was lucky enough to get into that.” That time he was a Sex Pistol Kent first met punk impresario Malcolm McLaren in December 1973, when he went to France to interview the New York Dolls and found McLaren among their entourage. The pair became close and regularly dined together – along with their partners, Vivienne Westwood and Hynde – at what the writer describes “the only Indian restaurant in Clapham South”. When McLaren sacked guitarist Wally Nightingale from an early line-up of The Sex Pistols because he didn’t think he fit the band’s look, he asked Kent to replace him. Kent spent three months playing with guitarist Steve Jones and drummer Paul Cook, but says he never quite matched the Sex Pistol temperament. “What I learned from playing with The Sex Pistols was that there’s a big difference between a middle-class guitar player and a working-class guitar player,” says Kent. “For a working-class guitar player, it’s all about repetition. It’s like that Johnny Ramone thing of playing the same chords over and over again. If you’re a guy like me, I’ll play a three chord riff like ‘Louie Louie’ for a minute but then I’ll get bored and throw something a bit jazzy in, and immediately that’s like going into Radiohead-land! My Sex Pistols experience taught me that I’m a middle-class guitar player.” On the rocker who reminds him Trump Kent’s new novel The Unstable Boys centres around the titular band’s grotesque, narcissistic frontman, known as ‘The Boy’. Given his abrasive personality traits, it’s no surprise that The Boy idolises Donald Trump – and Kent says he noticed plenty of parallels between the former President and some of the more self-absorbed rock stars he’s encountered over the years. “The rock star that really reminded me of Trump is Axl Rose,” says Kent. “I went out to America in 1991 at the height of Guns N’ Roses mania. They were the biggest group in America at that time. At almost every gig they played there would be a riot. Axl would usually be late, and then he’d come on stage and spend 10 minutes putting down whatever celebrity had said something in the press about him. I saw him once put down Warren Beatty because Warren Beatty had dated his girlfriend. “We got 10 minutes of: ‘What an arsehole!’ He was using the stage as a forum for his own narcissistic shit fits, just like Trump. At least Axl Rose could perform and could sing well, whereas Trump has neither talent. He doesn’t have any talent! He’s the ultimate huckster.” And the horror story behind The Unstable Boys In The Unstable Boys, things take a turn for the worse when ‘The Boy’ turns up at the home of a wealthy crime writer who also happens to be his band’s biggest fan. Kent says he was inspired by a real tale involving the British rock’n’roller Vince Taylor, who sang the 1959 hit ‘Brand New Cadillac’. “He was one of the best early British rock singers – one of the only ones, actually,” says Kent. “He’s probably best-known now because he became the inspiration for Ziggy Stardust. Bowie had met him in the ‘60s and became fascinated by him. By the ‘70s, Taylor had gone from bad to worse and he was basically penniless. He would just turn up on the doorsteps of people that he imagined were fans of his. He turned up on the doorstep of his fan club president in Switzerland and of course the guy invited him in – this was his hero! Things didn’t go well. Before long his wife left him, his dog disappeared and his pub burnt down." Kent adds that he’s been working on the novel in some form or another since his wife Laurence first told him Taylor’s story back in 1990, so he’s delighted to finally see the story in print three decades on. “When I’d finished it, for about two or three hours afterwards I felt really, really good,” says Kent. “High in a way that eclipsed all the drug highs I’ve ever had.” – Nick Kent’s The Unstable Boys is out now via Constable www.jeeni.com www.nme.com

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