Greetings from Kelli Richards, Jeeni's USA MD

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Greetings from Kelli Richards, Jeeni's USA MD

Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year.

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Hi, Greetings!
It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021!
This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in.

It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know.

And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.
Stay safe and well,
~Kelli

The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives...

Client Spotlight: MultiView Media
I'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform...

Nine Steps to Making Change Easier
Change doesn't have to be hard; here are some tips to make it a smoother process...

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www.kellirichards.com

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10
Apr

Daisy Chute on Music, Performing and Life during 2020

Tonight, is the night that we launch the JAM Festival where seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners. So please register that you are Going or Interested, and we will keep you posted each day of acts and keep you informed about their performances. Please like, share and invite your friends to join in the fun, it's going to be awesome. https://fb.me/e/1etPauFMV Don't worry if your busy or miss it, we will be featuring the festival on Jeeni.com from the 11th of April 2021, for you to watch when you are next free. Ahead of the JAM Festival we had a quick catch up with Daisy Chute who is a favourite of mine as Daisy kept me company with her live streams all the way through lock down, most charming, and talented artist who is so lovely she just makes your heart melt. Daisy tells us: “I am really enjoying the sunny weather and I am very much looking forward to summer and performing at gigs again in person”! In the last 12 months Daisy fairly quickly started doing live streams as a replacement for gigs and festivals that she was supposed to be at such as Glastonbury and the Cambridge festival. Daisy was doing online shows which she said was ‘better than nothing’ due to the pandemic. Daisy said: “through the online shows and livestreams etc she was able to connect with many people internationally which she said was ‘really lovely and enabled her to build more of a following and connect with fans on an international scale’ which she wouldn't have been able to-do on a tour.” Daisy said: “during this pandemic, she tried to use the time as best as she could to connect with her fans through the livestreams”! Kate asked Daisy: “Have you missed live performances”? “Absolutely’ the live streams are kind of like live performances, but they don’t feel the same because you don’t have the same connection and it’s much more casual! I miss performing with my band as I have not been able to see them during this time so my livestreams have also been missing that element of energy and adrenaline when performing a set. I am a very social person and I really miss the atmosphere of being at a gig and having drinks with friends and getting back to being in gig – performing and watching.” Kate asked Daisy: “are you excited to showcase your track”? ‘ABSOLOUTELY yes!’ “I love what Jeeni are doing, and I love how supportive the team are to all the artists and I am very grateful for these opportunities to work with some amazing people. I think the showcases and the festivals are so important and they keep the artists going and keep them motivated and connected”! Daisy also overfunded on her Rocket fuel campaign which was amazing and if you want to find out more check out her page here: https://rocketfuelhq.com/daisy-chute Daisy was raising the funds to help make some new music for Daisy’s Singles Club. Daisy reaching her target a week early, which is amazing. But you can still get involved as Daisy has decided to do a “Stretch Goal” to see if she can get some further support to make a series of new videos and Daisy will have new things on offer until 31 March 2021. You can still get involved by buying something, subscribing monthly or making a one-off contribution. Here is a video telling you all about it. https://youtu.be/0j-defCFQvA Best of luck Daisy we know you will be a great success and you have 100% support from Team Jeeni.

05
Jun

So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available. In yesterday's Guardian, Ben Beaumont-Thomas reported that: "On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people. A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares." Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

04
Jun

Steve Salvari is backing Jeeni

Steve Salvari, the London-based music producer, singer, song-writer and musician has played an integral part in shaping the British musical landscape, and his work is cited as vital reference points in the chronology of British Pop, Soul and Jazz Funk. His CV reads like a Who’s Who of musical luminaries, working with artists from a broad spectrum of genres, including Chaka Khan, Robert Palmer, Barry White, Billy Ocean, Lulu, Aswad, Jonathan Butler, Natalie Cole and Omar. Now Steve has joined Team Jeeni as our latest ambassador and mentor, and he’s passing on his experience and support to the new generation of Jeeni artists. Steve says, “Many others have tried and failed to support unsigned artists achieve their dreams, but the difference with Jeeni is the strength of the management team and their experience and connections in the industry. The Jeeni team are straight talkers, very focused, fully transparent with an unstoppable attitude to make Jeeni a huge success.” Welcome aboard! Steve Salvari

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