Greetings from Kelli Richards, Jeeni's USA MD

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Greetings from Kelli Richards, Jeeni's USA MD

Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year.

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Hi, Greetings!
It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021!
This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in.

It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know.

And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.
Stay safe and well,
~Kelli

The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives...

Client Spotlight: MultiView Media
I'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform...

Nine Steps to Making Change Easier
Change doesn't have to be hard; here are some tips to make it a smoother process...

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www.kellirichards.com

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05
Jun

Why In-Person Connections Matter More Than Ever

by Kelli Richards, Jeeni MD USA People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation. Look around whenever you’re out in public, and the vast majority of people have their faces buried in their smartphones or in their laptops. This applies regardless of age, gender, or any other consideration. One of the saddest (but most prolific) examples is when a couple are out having a meal together but each has their face buried in their own device, and are in their own worlds. At a minimum, this type of behavior certainly seems to push intimacy away and can lead to undesirable outcomes because people have stopped looking at each other and engaging in active conversation. The film producer Brian Grazer has just published his new book entitled “Face to Face: The Art of Human Connection”, and of course I love it. In the book, Brian argues that one of the secrets to a better life lies in establishing personal real-time connection (like we all used to indulge in before we had access to these devices). He argues that burying ourselves in our individual devices destroys an essential facet of the human experience we can only get when we look at someone face-to-face and engage in a real conversation. When we do so, and look into each other’s eyes, we form strong connections and bonds with each other, we understand each other better, we expand our world views, and we create memorable meaningful moments that can lead to a range of possibilities. When we connect and understand each other, we become interested in what matters to one another and that leads to wanting to support and add value to each other’s lives. This is what truly matters folks. No matter how convenient our technology and devices are or become, the bottom line is that trusted relationships rule the world — and that applies both personally and professionally across the board. So, I strongly urge you to reach out and make time to connect with people face-to-face more often. Seek to understand others, pay attention and invest genuine time in getting to know what matters to them so you can figure out how you can add value to them and help them to achieve their goals. Be yourself, more uncensored — drop your masks and be authentic, the kind of person you want others to know and respect. Show up fully as yourself, vulnerable and caring, which encourages others to do the same. And as you do so, watch what happens as your relationships shift and evolve. I’m willing to bet your life will improve and create a ripple effect that impacts the lives of others around you as well. Click HERE to visit or return to jeeni.com

03
Sep

The People's Lounge - Meet My Ancestors

Meet My Ancestors is Championing Zimbabwean Arts: Performance and Workshop Established in 2020. A theatrical production and album telling stories from Zimbabwean culture. Through ancient mbira music fused with contemporary sounds. The multidisciplinary performance piece aims to challenge the concept of UK mainstream theatre. Additionally, exploring the imposition of western music structures on music from cultures around the globe. They will be performing at the Global Bandstand Weekender 2021. Also, they will be performing at Victorious Festival 2021. Where you can see them perform and host a drum workshop - Presented by The People's Lounge. Meet My Ancestors is composed and arranged by London-based actor, songwriter, multi-instrumentalist and vocalist John Falsetto. John is set to star as Mr Snow in Carousel at Regent’s Park Open Air Theatre this summer. And has composed music for theatre, including the award-winning The Jungle by Good Chance Theatre and Ben Johnson’s Volpone for Tangle Theatre Company. Since announcing Meet My Mancestors, the project has received funding from the Genesis Foundation. The Mbira music endeavour features one of Zimbabwe's artists of the moment in Probeatz. Although only establishing in 2020 the group are already making a name for themselves performing and running workshops. Including residency at Battersea Arts Centre and Hawkwood CFT. Meet My Ancestors is a perfect example of the independent talent that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out their showcase here on Jeeni:   Meet My Ancestors | Showcase | JEENI. Along with other showcases to add to your playlist. jeeni.com. The People's Lounge Meet My Ancestors will be performing at the Global Bandstand Weekender - Presented by The People's LoungeGBW is bringing some of the Freshest Tropical Sounds from around the World to Portsmouth for a Free Weekend Festival at Southsea Bandstand from Sat 31st July – Sun 1st August 2021 | 12.30-6pm | @ Southsea Bandstand | Portsmouth | FREE PUBLIC EVENT! And at the Victorious Festival, World Music Village 2021.

15
Dec

Artist Focus: Giack Bazz - A Royalty Revolutionary

In just five short years, Giack Bazz has crafted a spectrum of ideas and concepts with his discography that a lot artists don’t get around to in their lifetime. Although Giack has expanded his sound to stylistic corners that he even had to create himself, his sound has typically always been centred around alternative, experimental rock, inspired by the likes of David Bowie, Thom Yorke and Devendra Banhart. Giack studied songwriting at BIMM London where he honed his already present skills as a singer-songwriter. Jeeni is always on the lookout for exciting, new talent that deserves a wider outreach and so, BIMM alumni, Ella Venvell, Jeeni’s artist liaison specialist remembered Giack as a unique and layered act and introduced him to Jeeni’s mission. As well as working with BIMM students, Jeeni has recently become partners with ACM to be at the source of new talent and help to uplift them in their careers. Hailing from Modena, Italy, the london-based Giack Bazz began his musical journey in 2016 with the sentimental and heart-aching ‘Childhood Dream'. The stunning debut was a means of processing the wave of emotions that came with the passing of his mother when he was just nine. Giack was also lucky enough to be picked up by his region’s arts council to fund a grand rock opera based off the impressive debut. By kicking off his musical path with such a challenging and maturely profound project, Giack set up a powerful origin, with which he has used to launch into increasingly fascinating works, the likes of which I have never heard before. As a fairly straightforward 9-track project, ‘Childhood Dreams’ is so far the only vanilla tracklist in Giack’s discography. Giack went on in 2018 to make a long-redundant 2-disc split with his second album, ‘Giack Bazz Is Not Famous’. This album had a more light-hearted, yet angsty indie rock tone which featured more full band arrangements compared to his first. The disc openers, ‘Beetle’ and ‘Forgotten Media’ are certainly two focal points of the project. The year after came the Japan inspired ‘Haikufy’ which, despite containing 30 tracks, clocked in at under 20 minutes long. This project is the clearest first sign of Giacks experimental tendencies. Ranging from twinkling, dreamy moments to thrashing noise and yelling, the weird and wonderful ‘Haikufy’ still can’t help but feel cohesive as an experimental project due to clear vision and production. ‘Haikufy’ proved to be a vital stepping stone for Giack’s future as an artist and not just experimentally, as it was here where Giack first initiated his “personal protest against the unfair paying scheme of streaming platforms.” Giack explained to me that “streams are only paid after the first 31 seconds clock in, the rest of the song is worthless for streaming platforms.” And so, by releasing an album that has densely packed in tracks that meet the bare minimum length to gain royalties from streaming services, Giack exploits a system just as they do. It was this concept that gave birth to Giack’s most recent project which is a kind of sibling to ‘Haikufy’ except, instead of 30 short songs, last year’s ‘Impression A.I.’ contained 366 written, mixed and mastered songs in a 6.5-hour timeframe! Released under the name ‘The Royalty Instrumentality Project’ as a collaboration with partner and producer, Deborah Verrascina, ‘Impression A.I.’ is an inspiring and righteous protest against the unethical operations of streaming services, “By creating a vast album of short songs, we effectively use their system against them.” With concepts like this; born of passion, research and justice, Giack makes for such a formidable force in the music industry. With Deobrah’s production to polish Giack’s ambitious projects and equally in-depth, albeit sinister marketing campaigns from manager, Marta Teolato, the team of three are a force to be reckoned with when it comes to music royalty justice. Fortunately, the trio are currently planning a similar protest project, fulled by extensive collaboration. Watch this space. Giack is performing live at The Beehive, Empson Street on the 21st of January, tickets are available now: https://www.eventbrite.co.uk/e/the-beehive-underground-sound-tickets-211275650157?aff=GiackBazz How can Jeeni support artists like Giack Bazz? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Giack’s Jeeni showcase here: https://jeeni.com/showcase/giack-bazz

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