Jeeni Blog

Helping the next generation of talent to build a global fanbase

Greetings from Kelli Richards, Jeeni's USA MD

/ By Andie Jeenius
Greetings from Kelli Richards, Jeeni's USA MD
Kelli Richards


Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year.

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Hi, Greetings! 
It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021! 
This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in.


It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know.


And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.
Stay safe and well,
~Kelli

The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives...

Client Spotlight: MultiView Media
I'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform...

Nine Steps to Making Change Easier
Change doesn't have to be hard; here are some tips to make it a smoother process...

www.jeeni.com

www.kellirichards.com

24
Mar

Jeeni is live on Crowdcube!

Grab your share of JEENI - the ethical entertainment platform.   It's official! Jeeni has been approved by market-leaders Crowdcube, with the Jeeni valuation up from £2.4million to £5million in the short time since Covid dealt musicians and performers a hammer-blow. Now you can help keep entertainment back where it belongs and boost the careers of new talent by investing in Jeeni's brand new funding round HERE.   With no adverts, no fakes and no hype, Jeeni is putting 5,000 musicians and performers in front of a 4 million audience, and promising that their artists keep 100% of everything their earn via the Jeeni platform. Jeeni promise to treat their artists and audiences ethically, fairly and with respect, and will use your investment to expand their databases and boost their value even more.   If you like the sound of that, then Jeeni is live on Crowdcube now, and ready to welcome you on board. Click on the link right here to find out more about investing in Jeeni.   * and of course, investments of this nature carry risks to your capital. Please invest aware.    

06
Jun

For the Love of words - why writing it out makes the best therapy.

By Sammie Venn. Jeeni's Official Writer, Columnist and Blogger I have been an avid bookworm all my life. I used to read under the covers by torchlight when I was little and wake up bleary eyed but full of wonder. Delving into alternative worlds until the early hours, I would write stories and music imagining I was part of those mystical realms. Even though I was only 10 I understood the power of words. Their lyricism was captivating, and the songs I wrote became part of me, despite the fact that I could not hit a single note on key. My grandmother was an Opera singer, so my dulcet tones were put to shame, but it never stopped me belting out a melody in the shower as I grew older. Little did I know that verse would be my go-to therapy and expression of humanity in later life. Art in any form is therapeutic. Macklemore wrote that “Music moves people. It connects them in ways that no other medium can. It pulls heart strings. It acts as medicine” . Whether it is playing an instrument, reading, painting or writing, creative activity in any guise will have a positive impact on our mental health. Music is to the soul what words are to the mind, it’s all about turning a cacophony of phrases into poetic verse. I have always described it as a cathartic vent; enabling a confrontation between the most of powerful demons as well as deepest desires. Poetry is my chosen genre these days; it helps to make sense of chaotic thoughts in a non-sensical way. Iambic pentameter, rhythm and rhyme gives a structure to the subconscious and coherence to thought. David Richo author of “How to be an adult” said that “Our wounds are often the openings into the best and most beautiful part of us - Our tears are precious, necessary, and part of what make us such endearing creatures.”  Just like a piece of music, giving your thoughts a physical shape helps them to form a new arrangement. Why not spend 10/15 minutes a day brain dumping. I always finish a liberating mind sweep with a gratitude list. It helps me to feel invigorated and more energised. Write from your heart, not your mind. Get those words down on a page, it doesn’t have to be rational, make sense to others or be the next prize winning tome. Writing therapy is about you as an individual clearing headspace for renewal and recovery. Don’t censor or perfect just let your feelings be part of a free flow process. Tune into those emotions, stay as present as you can with them and let the page hold onto them so you don’t have to. Fictionalise yourself. Create a third person version of you - I have employed this technique numerous times it is like writing for self-knowledge. The plethora of journals that sit on my bookshelves describe hope, abundance, love, passion, desire, fear and all manner of emotions in between. In understanding how I wanted to feel, I was able to get creative and fall in love with a whole new way of being. As the Beatles so appropriately said “take a sad song and make it better”. So I would like to share one of my poems with you its called “ Wild Child”.

02
Jul

Ola Onabulé, British-Nigerian singer/songwriter, Jeeni Pick of the Day

Ola Onabulé, British-Nigerian singer/songwriter has had a career that spans almost two decades. He released much of his music on his own label, Rugged Ram Records, after recording for Elektra and Warner Bros.Onabulé has built an enviably solid music career through a relentless schedule both in the recording studio and as an international touring performer. He has always been interested in crossing cultural and musical boundaries. The emotion and virtuosity in his three-and-a-half octave baritone voice channels his poignant storytelling. Which has given life to previous studio works exploring his Nigerian roots, his Western upbringing, family life, and musical influences ranging from jazz to soul, world, and pop. In an independent career spanning more than 20 years. Ola has performed at many of the most respected international jazz festivals including Montreal, Vancouver, San Sebastian, Istanbul, Washington, and Umbria. As well as at concert halls and Jazz clubs worldwide, building and consolidating a reputation with audiences globally. He has presented music from his albums with his quartet/quintet. As well as with much larger ensembles of big bands and symphonic orchestras, such as the WDR Big Band of Cologne, the SWR Big Band of Stuttgart, and the Danish Radio Big Band, Copenhagen, and the Big Band Jazz Y Mexico in Mexico City. Ola Onabulé’s reach is global, connecting with audiences worldwide through his soulful voice and his elegant appearance. Whether live on stage or on record, he gives a thoughtful interpretation of his experiences and the world around him, with music crafted with meticulous attention to detail in his arrangements and production. With a newly recorded collection of original songs. Meticulous attention to detail in his arrangements and production. Point Less, is a follow-up to Onabulé’s last album, It’s The Peace That Deafens, boldly expressing thoughts on social injustice, reminiscent of Marvin Gaye’s 'What’s Going On'. It is an activist’s call – at once a celebration of life and a cautionary take on the social forces that threaten it. Ola Onabulé is a perfect example of an independent singer songwriter that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out Ola Onabulé’s showcase here: Ola Onabule Showcase along with other showcases to add to your playlist. jeeni.com. #olaonabule #singersongwriter #jazz #original #worldmusic #soulmusic #jazzfestival #fusionmusic #vocalists #jazzsinger #soulsinger #liveinconcert #blues #jazzmusic #jazzfest #soulful