Jeeni Blog

Helping the next generation of talent to build a global fanbase

Greetings from Kelli Richards, Jeeni's USA MD

/ By Andie Jeenius
Greetings from Kelli Richards, Jeeni's USA MD
Kelli Richards


Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year.

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Hi, Greetings! 
It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021! 
This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in.


It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know.


And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.
Stay safe and well,
~Kelli

The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives...

Client Spotlight: MultiView Media
I'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform...

Nine Steps to Making Change Easier
Change doesn't have to be hard; here are some tips to make it a smoother process...

www.jeeni.com

www.kellirichards.com

05
Jun

Can Twitch ‘Change the Economics’ for Artists?

Why channel subscriptions and “tipping” on the Amazon-owned platform could open up a significant new revenue stream for artists in the future. ByTim Ingham The explosion of music live-streaming during lockdown means most of the music business is now au fait with Twitch, but just for the newcomers: Twitch is an online platform that allows “creators” to host live video channels on its service. Fans can subscribe to these channels for three distinct price points: $4.99 a month, $9.99 a month, or $24.99 per month. Viewers of a channel can also tip (“Cheer”) creators using the platform’s fake money (Bits) that, obviously, actually costs real money ($1.40 for 100 Bits). Revenue paid for those subscriptions is split 50/50 (minus tax and processing fees) between Twitch and the creator, while the money fans Cheer is split approximately 70/30 in favor of the creator. A less-than-well-known fact: If you’re an Amazon Prime member, you can opt-in to Twitch Prime, which then supplies you with a cost-free subscription to any Twitch channel of your choosing. Or to put it another way: If an artist you love has a channel on Twitch, opting in to Twitch Prime allows you to pay them $2.50 per month, out of your existing Amazon Prime membership. Quarantine has brought more musicians flocking to Twitch than ever before, including the likes of Charlie Puth, Diplo and John Legend — who all appeared on Twitch’s Stream Aid in March to raise money for the COVID-19 Solidarity Response Fund. Twitch avoids the problematic “begging bowl” undertone that can plague artists on other direct subscription services like Patreon by offering fans something in return — an exclusive, interactive live video experience — that Olson believes has an immediate premium value in the mind of the audience. Twitch comments: “Ultimately the future of entertainment is live, interactive and community driven. It’s where anyone can play a role in creating a moment, and where the audience likes to participate and actually engage in the entertainment.” Twitch is particularly enthused about the idea of Gifted Subs, which enable someone to buy another fan of a Creator a subscription to their channel. “If you want to demonstrate your fandom and support an artist, right now there’s only so much you can pay for that Spotify subscription, only so much you can pay for a meet-and-greet, only so much you can pay for merchandise. We take the top off; you could contribute as many gift subscriptions as you want for that artist, you can Cheer as many Bits as you want for that artist.” Facebook Live and YouTube have presented their fair share of popular artist-to-camera performances of late, while Instagram has hosted arguably music’s most memorable recent live-stream series, the Verzuz battles (including RZA vs. DJ Premier, Swizz Beats vs. Timbaland, Babyface vs. Teddy Riley, and Erykah Badu vs. Jill Scott). Facebook last month announced that it will soon introduce the ability for live-streamers to charge fans for access to “events,” but made no mention of matching Twitch’s direct subscription offering. Twitch argues that its monetization options, which also include ad revenue sharing tools, set it apart from rival platforms. Even when physical venues are back to full strength, Twitch believes it will establish itself as a significant way for artists to generate money outside of their recorded music catalog, their publishing catalog and their ticketed live appearances. “We know artists make the vast majority of their take home revenue from live events, and we believe Twitch can be additive to that. Where it gets interesting is when you start to think about things you can do in a digital world that you couldn’t do in the [live] space. You couldn’t allow millions of fans into an intimate setting during a creative session, or [hold] an Ask Me Anything kind of Q&A roundtable. That feeling of VIP access is something we’re seeing a lot of artists leverage.” DJ/producer Illenium and rapper T-Pain,  have both recently invited their Twitch fanbase to contribute to writing sessions, via the service’s in-built chat mechanic. It is certainly early days for Twitch as a significant player in music. According to one recent report, Twitch welcomed 17 million hours of watch-time on “Music & Performing Arts” channels in April, up 385% year-on-year; but that 17 million figure made up just 1% of total viewing hours on Twitch in the month, dwarfed by the hundreds of hours of watch-time on video games-related channels. Another big challenge: Prominent songwriter and music publisher advocates have voiced concern over elements of Twitch’s licensing. David Israelite, CEO of the National Music Publishers Association, the D.C-based body that is currently threatening to sue TikTok for an alleged lack of licensing, says: “While some portions of Twitch’s platform are licensed properly, there are other large segments that contain massive infringement of musical works and it is disappointing Twitch does not do more to license its content properly. All social media sites and digital streaming services need to realize that music has value.” Twitch’s in-built karaoke service for its Creators, Twitch Sings, has been licensed by over 180 music publishers worldwide. “We have been working very directly with rights-holders as music evolves on Twitch.” However many artists Twitch attracts to its platform in future — and however many music licensing deals it signs — the company is clearly making an effort to establish its name in music circles during the current COVID-hit period. Twitch recently built a music directory that Olson says was “a real investment for us as a company”, and also launched a dedicated on-boarding area for artists. Tim Ingham is the founder and publisher of Music Business Worldwide, which has serviced the global industry with news, analysis, and jobs since 2015. He writes a weekly column for Rolling Stone. Here at Jeeni HQ, we think that Tim is a brilliant writer and clearly knows his stuff so we will be curating his work for all our members. #jeeni #unsigned #musicians #performers #timingham #musicbusinessworldwide #twitch

05
Apr

Barrington Levy performing with 16 global acts. JAM Festival 10 April 2021.

One of the great success stories of the 80’s, arrived on the dancehall scene and swiftly remodelled it in his own image. Although numerous DJ’s and vocalist would rise and fall during this decade, Levy was one of the few with staying power, and he continued releasing massive hits well into the 90’s. Born in Kingston, Jamaica, as a youngster, Barrington Levy formed the Mighty Multitude with his cousin Everton Dacres. They started off playing the sound systems and cut their first single, “My Black Girl,” in 1977. All of 14, Levy broke out his own the next year and recorded his debut solo single, A Long Time Since We Don’t Have No Love.” It didn’t have much of an impact, however, the teen’s appearances in the dancehalls were eagerly awaited events. It was at one of these that Levy met former singer turned producer Junjo Lawes and New York-based producer Hyman “Jah Life” Wright. The pair took the youth into King Tubby’s studio, accompanied by the Roots Radics, and recorded a clutch of cuts. The first fruits of this union were “Ah Yah We Deh,” quickly followed by “Looking My Love”, and “ Wedding Ring Aside.” Success was immediate, but it was the mighty “Collie Weed” that really cemented the teen’s hold of dancehall.“Shine Eye Girl”, was a smash follow up, and the young Levy was now in great demand. A stream of singles followed “Jumpy Girl”, a lovely version of Horace Andy’s “Skylarking”, “Reggae Music”, Levy joined forces with producer Alvin Ranglin for another sting of hits—“Never Tear My Love Apart,” “Jah”, “You Made Me So Happy,” and “When You’re Young and in Love.”Levy’s rich vocals were made for duets, both with other vocalists and DJ’s, and it wasn’t long before the young star was also recording collaborative singles. Toyan was a great foil on “Call You on the Phone”, he paired with Jah Thomas on “Moonlight Lover” and “Sister Debby”, and joined forces with Trinity for “Lose Respect” and a follow-up, “I Need a Girl” in 1980. That same year, Levy made a sensational appearance at Reggae Sunsplash, then returned in 1981. During these early years, the singer seemingly spent all of his time between the recording studios and the dancehalls. Amidst the deluge of singles, four albums arrived as well between 1979 and 1980. First up was Bounty Hunter, which boasted three smash singles—“Reggae Music”, “Shine Eye Girl”, and “Looking My Love” –and a clutch of other tracks that were just about as good. In Britain, the Burning Sounds label released Shine Eye Gal, also a hits heavy package which included the title track-track, “Collie Weed”, and “Ah Yah We Deh.” It was swiftly followed by the mighty Englishman, an absolutely fabulous record which was overseen by the unbeatable studio grouping of Junjo Lawes and two of King Tubby’s protégés—Scientist and Prince Jammy. A veteran of the clubs, he brought the spontaneity of the DJ to his records while returning vocals back to the sound system scene which had been purely the realm of the Djs.Utilizing old roots rhythms revitalized by the Radics, and giving the songs a hard, but danceable edge, Lawes and Levy together helped establish a whole new dancehall sound.1980’s Robin Hood merely affirmed that everyone in Jamaica already knew: That Levy was now the biggest star on the island, with a talent that was unbeatable. Or more accurately, he was king of the singers, because ruling beside him was DJ Yellowman, another Lawes’ discovery, that was brought to him by Barrington Levy. Robin Hood was as big as its predecessor and was beginning to have an impact in Britain as well, where both it and Englishman had been released by the Greensleeves label. Not surprisingly, both albums heavy rhythms would provide the building blocks for the Scientist V Prince Jammy dub clash album. Unfortunately, Levy’s very popularity was now beginning to have some serious drawbacks. Even before stardom arrived, the singer had noticed with delight fans taping his sets at the dancehalls, and these tapes were coming back to haunt him. Suddenly, the shelves were buckling under the weight of the bootlegged albums, featuring not just older pirated live material, but also unreleased outtakes and recycled older singles. In response, Levy didn’t release a new album for two years, but in the meantime, new singles more than made up for it. From 1980 came such hits as the haunting Lawes-produced “Mary Long Tongue” producer Linval Thompson’s “Too Poor,” and a string if hits cut with Karl Pitterson, including “ I Have a Problem” and “Even Tide Fire a Disaster”. And as the decade progressed, the flood hits continued. “I’m Not in Love”, “You Have It”, “Tomorrow Is Another Day”, “Robberman”, “BlackRose” “My Women”, and “Money Move” were just a small number of the hits released between 1981 and 1983, with the latter song the biggest smash of the batch. Levy even tried his hand at self-production, recording such excellent songs as “In the Dark” and “Love of Jah.” Amongst there were fabulous singles recorded for Joe Gibbs, “My Women” included.1983 finally saw the release of Levy album “Money Move”. The latter was excellently overseen by George Phang and boasted a stupendous group of rhythms that Sly & Robbie had specifically made for the producer. In the U.K, the burning sounds label also released Hunter Man, a greatest-hits collection. But the hits were still coming on strong; in 1984 none were bigger than Levy and Jah Screw produced “Under Mi Sensi.” The pair would also record a new album that year, Here I Come, whose title track would the top 50 in the U.K The album itself took Britain by storm and ensured that Levy walked away with the Best Vocalist Award at Britain’s Reggae Awards. It was also these songs that secured his spot in the Guinness Book of World Records, as the first reggae artist to hold both 1st and 2nd place slots in the charts. The same year, the singer also joined forces with another young singer who was tearing up the dance floors, Frankie Paul, for the intriguing sound clash set Barrington Levy meets Frankie Paul. 1985 brought Prison Oval Rock (the Volcano Jamaican label release, and not to be confused with the RAS label’s U.S. compilation of the same title), which found the singer joining forces with Lawes again, for another roots-fired set equal to its predecessors. It had been six years since Levy burst onto the scene with all the force of a nuclear weapon. Now in his early twenties, the singer’s output significantly began to slow. He did return to Reggae Sunsplash in 1987 and would remain a top attraction at the festival until 1985. He also released “Love the Life you Live” in 1988, a rather patchy effort compared to previous releases. It was to be his last new album until 1991. But Levy wasn’t a spent force yet. Before the ’80s were over, he scored two more hits with “My Time” and “Too Experience”, both under the aegis of producer Jah Screw, and both covers of songs written by Bob Andy (ex-Paragons and also of Bob & Marcia fame).Signing with MCA in the U.S., Levy attempted to cross over into the North American market with 1983’s Barrington. Produced by Lee Jaffe, the album featured a re-recorded “Under Mi Sensi”, and boasted strong songs as “Murderer” and “Vice Versa Love” and “Be Strong”, a major hit in the Caribbean and South America. However, the relationship with MCA was not a happy one and Levy quickly departed. Meanwhile, back in Britain, the singer was chalking up another hit with “Work”. In 1994, Levy was joined by Beenie man on the singles “Two Sounds” and “Murderer”. Both soon reappeared as fiery jungles remixes. Barrington will also be performing in the JAM Festival, which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8 pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

25
Feb

Weekly Round-Up #10

The latest developments and additions to Jeeni!  New Artists join Jeeni!  New and interesting artists fuels Jeeni's mission, and with the latest additions or talent musicians, that mission is stronger than ever; Luca Chessa: “Luca Chessa Is a passionate and committed music professional, with the talent and drive to succeed. Growing up amongst the vibrant and diverse music scene in Italy, and studying music in London was an environment full of inspiration and stimulation for Luca to feed off. Luca has been gigging alongside different artists as a band member, as well as a session player, playing Rock, Funk, Pop, Blues and R&B.”  Check out his Jeeni Showcase here: https://jeeni.com/showcase/ghopvxaildzq/?view=about   Jada Freeman: “Jada Freeman is a singer-songwriter/producer from East London. She combines her distinctive British tone with captivating RnB lyrics and melodies, creating catchy hooks for her audience to sing along to. Her lyrics delve into topics such as love, the importance of self-worth and the overall tribulations of day-to-day life. A few of her influences are Jhene Aiko, Erykah Badu, and Lilly Allen.”  Here’s the link for Jada’s Showcase: https://jeeni.com/showcase/adkcmyfeevyu/   Big Frank: “Big Frank is a Hip Hop producer from Cornwall, based in London. Since moving to the city in 2017 he has worked as a producer and engineer, and established his sound. His style is a blend of classic Hip Hop sounds, and experimental textures. Expect more releases with the UK underground's best rappers and singers in 2022.”  Big Frank’s Jeeni showcase: https://jeeni.com/showcase/bigfrank/?view=about   WesLi D:  “Hailing from North West London, artist and producer WesLi D brings a refreshing take to UK underground and alternative rap using a blend of styles; from melodic and bouncy to somber and thoughtful, his expression is not limited sonically by any means.”  Here is WesLi D’s showcase on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about   Pat Spencer:  “Raised in Bexleyheath, South East London, 23-year-old Pat Spencer has been exponentially growing his music career and experience since his promising musical journey began during the summer of 2021.”  Check out Pat’s showcase on Jeeni here: https://jeeni.com/showcase/patspencer/?view=about   New Content Contributed to Jeeni’s Database of Talent!  This host of new Jeeni artists brought with them some of their incredible new music as well as other Jeeni artists which has broadened Jeeni’s database of art massively:  WesLi D - ‘Walk Of Life’ Single:  “‘Walk of Life’ is an enjoyable and upbeat track by WesLi D that presents themes of time and personal growth. The artist reflects on taking time to search and find himself throughout his journey in life as well as not letting his dreams pass him by. This track is relatable for the listener as it describes the growth and changes of a person travelling through life to figure themselves out.”  Check out this chill single here: https://jeeni.com/walk-of-life-wesli-d/   Pat Spencer & Joe Sach - ‘Alive & Surviving’ EP:  Pat Spencer’s collaboration with Jeeni artist, Joe Sach “results in a sweet and layered three-track project.” Pat Spencer’s sweet lyrics and vocal talent provide the heart to this project, while producer, Joe Sach forms the body, with day-dreamy and mellow instrumentals.  Check out the review of ‘Alive & Surviving’ here: https://jeeni.com/blog/pat-spencer-joesach-alive-surviving-ep-review/   Check out Pat Spencer’s showcase on Jeeni: https://jeeni.com/showcase/patspencer/?view=videos   Big Frank & MazeyJune - ‘Sun Outside’ Single:  “This chilled out hip-hop callback from Big Frank beckons the summer with the help of MazeyJune’s soulful voice. ‘Sun Outside’ sees Frank with his staple effortlessly serene and well-rounded beats accompanying MazeyJune’s free-flowing, enchanting melodies.”  Check out Jeeni’s review of ‘Sun Outside’ here: https://jeeni.com/blog/big-frank-mazeyjune-sun-outside-single-review-blog-jeeni/   Check out the single here: https://jeeni.com/sun-outside-mazeyjune-and-big-frank/   Jada Freeman - ‘Vibe With Me’, ‘Illusions’, ‘Willingly’, ‘You’re Not the One’, ‘Devil in the White Cloak’ and ‘Trippin’’ Singles collection: Jada Freeman has contributed all six of her incredible singles, including 2021’s ‘Vibe With Me’, “a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.” After featuring on Jeeni artist, Ace Bermuda’s debut single, Jada joined Jeeni shortly after the review of the track was published on Jeeni’s blog page.  And check out the full review of ‘Vibe With Me’: https://jeeni.com/blog/jada-freeman-vibe-with-me-single-review/   Check out her showcase here: https://jeeni.com/showcase/adkcmyfeevyu/   Ariana May - ‘First Love’ Album:  Classically trained singer and composer, Ariana May has recently released the entirety of her debut album, ‘First Love’ on Jeeni. “The album of piano compositions: ‘First Love’, charts an emotional voyage through the depths of the heart. The album possesses a combination of nostalgic, poignant and optimistic pieces that each reflect different stages of a relationship and, on a deeper level, of our mercurial emotions as we experience the elasticity and unpredictability of life.”  Check out Ariana’s incredible showcase here: https://jeeni.com/showcase/arianamay/   Giack Bazz – ‘Giack Bazz Is Not Famous’ Exclusive Single:  Giack Bazz is an alternative Rock singer-songwriter based in London. Giack takes the listener on a tour inside his mind, criticising society and discussing mental health, from love to loss.” ‘Giack Bazz Is Not Famous’ is the title track of Giack’s 2018 album. Deliberately present only on the vinyl edition and now, Jeeni, this single is an exciting and fresh take on indie rock.  Check out the exclusive single here: https://jeeni.com/giack-bazz-is-not-famous-giack-bazz/   New Artist Focus blogs:  In addition to 4 new review blogs, two new biographical, ‘Artist Focus’ blogs have been added to Jeeni’s blog page, https://jeeni.com/blog/ . Alana Sukul: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/   “Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop.”  Cassius Gray: https://jeeni.com/blog/artist-focus-cassius-gray-blog-jeeni/   “Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene.”  Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com.   Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings.   Instagram: https://www.instagram.com/jeenimusic/    Twitter: https://twitter.com/jeenimusic    Facebook: https://www.facebook.com/jeenimusic    Linkedin: https://www.linkedin.com/company/33222018/admin/