Greetings from Kelli Richards, Jeeni's USA MD

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Greetings from Kelli Richards, Jeeni's USA MD

Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year.

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Hi, Greetings!
It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021!
This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in.

It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know.

And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.
Stay safe and well,
~Kelli

The Magic of Asking for What You Want
Do you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives...

Client Spotlight: MultiView Media
I'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform...

Nine Steps to Making Change Easier
Change doesn't have to be hard; here are some tips to make it a smoother process...

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www.kellirichards.com

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10
Jun

Jeeni Live Global Festival on 29 August 2020

Jeeni is proud to announce the next JEENI LIVE - our series of Free Festivals for Independent Musicians and Performers, where rising stars have a golden opportunity to step into the spotlight in front of a global audience, strut their stuff, stay safe and have fun. Best of all, they appear alongside some of our favourite superstar ambassadors. On 29th August 2020 we’ll be streaming the Jeeni Live Festival across music websites and social media. The event will be headlined by Sonique (Brit Award-Winner, Best Female Solo Artist) and Grammy Award-Winner Skyler Jett (hit-maker for Stevie Wonder, Celine Dion and Christina Aguillera) supported by Jeeni chart-toppers from both sides of the Atlantic. Showtimes: 21.00-23.00 GMT - 14.00-16.00 Los Angeles. With guest appearances from multi-award-winner Natasha Watts, the godfather of punk Jesus Hooligan, platinum-seller Daisy Chute, a blues genius we found down the pub, classical electro-diva Sarah Mallock, stadium favourites Filta, and a sensational new band with an average age of eight! More to be announced soon. All our performers will promote the event and share the live streaming to their fanbases, so we expecting lots of engagement. The live stream will also be saved on Jeeni.com, Jeeni Facebook and the Independent Musicians and Performers Group to replay later. This is our first event with our new Californian partners AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The partnership was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division. Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” • Jeeni Live is a global festival of music.• Covid19 has closed live venues, so Jeeni Live goes out across social media and selected websites.• Jeeni Live gives equal exposure to brand new talent and world-class stars, with an exciting mix of new material and massive crowd-pleasers. • Jeeni Live reaches out across the whole range of styles and ages to deliver new audiences and new fans for our poll-winning artists.• No adverts, no hype, no rip-offs, no fakes. Jeeni - the ethical alternative.

13
Dec

Christmas Auction Launched today with Emeli Sande, Beverley Knight, RAMZ, Christian Atsu, Mr Brainwash and more…..

Unique one to one zoom calls for Christmas with top Music Industry experts, artists and a footballer! And more! Arms Around The Child launch their unique online auction with Superstars which ends on Weds 16th December at 9pm. AUCTION LINK HERE! Grab a unique experience. Bid on an exclusive video performance that has been created especially for the winner of this auction by Emeli Sande. No one else will ever see or hear this recording except you! The Queen of British Soul Beverley Knight is offering a face to face Zoom for budding songwriters and performers trying to get their music heard and forge a career in the music Industry. Speak to Top A&R expert Nick Halkes on a face to face Zoom. Nick co-founded XL Recordings to discuss your musical aspirations and how best to move your career forward. RAMZ whose No1 single Barking made a huge impact is offering up his time to get on a face to face Zoom call with the winner to chat football and music, he’s an avid Arsenal fan! Top Producer/DJ SHADOWCHILD is offering a face to face Zoom mentoring session ideally for upcoming producers/DJs to learn and prepare for what lies ahead in the music industry. Premiership and International footballer Christian Atsu will have a one to one Zoom video session on football training and coaching tips for young players looking to improve their game. Stop Press! Exclusive Christian Louboutin Handbag just added! Additionally the auction offers the opportunity to bid on Mr Brainwash prints, Alan Shearer rare Top Trumps signature card, Elton John concert tickets for 2021, a striking and vibrant Giclée print of David Bowie a signed Maradona presentation plaque, exclusive wines, a Star Wars storyboard, weekend breaks and other experiences all wrapped up in this Arms Around The Childs Christmas Auction. All to benefit children look after by Arms Around The Child who are affected by HIV/AIDS, abandoned, abused, orphaned, trafficked and living in child headed households in Ghana, India and South Africa. Help us to help them. Images available please contact ellie@armsaroundthechild.org (07801292553) AUCTION LINK HERE!

28
Oct

Interview with Musician, Writer, Poet and Creative Artist - Baby Panna

EJ Salako got the chance to speak to Baby Panna at Victorious Festival 2021, where he discussed his music, poetry, creative process and future goals. What sort of music do you make? I do all sorts, to be honest, I do a bit of hip hop, but it's more alternative, more experimental. I write poetry as well and I’m working on some indie rock music as well. So, it’s everywhere, a bit of everything. What influences you to make music, and what influenced you to get into music? My main influence was Kendrick Lamar I was like 12 on YouTube and I found Good Kid Maad City on an upload, I heard it and the poetic nature of it, the interludes, it opened my mind up to new ways to make music and I was in love with from there. My biggest influence is Kendrick, Kanye, Frank Ocean, the versatility, and the artistry that they show is something I want to emulate. When you’re writing your own music, what is your creative process? For me I think my process changed a lot during the lockdown, at first, I would be like “I want to make a banger so I can make peace” so I’d structure it like that you know. But now I just try and whatever I feel goes on the paper and I try and edit it as little as I can, try and keep the original beat, because I want to keep it as raw and as me as possible. So that’s me right now. Which one of your songs is your personal favourite? Right now, I’ve got one for life and one for listening, I think right now “Murder She Wrote Live” I really enjoy doing that, it gets the crowd going. But personally T1GR355, one of my most recent releases, it’s really close to poetry, and I focus on poetry a lot right now, so I love that. Future goals, where do you see yourself in the next 3-5 years, do you have an end goal? 3-5 years I think right now I’ve got a lot of rap music, I’m working on a poetry mix, and an indie rock tape and in 3 years that will all be out there. I think that’s when I will be able to confidently say people know who I am as an artist. I’m just trying to show I can do all these things, so that’s where I want to be in 3 years’ time just have people kind of get a feel for me as an artist and I wouldn’t say I have an end goal I think for me it’s just finding a way to have my creativity fund itself, that’s my goal. Watch the video interview here: Baby Panna Inside Story Interview at Victorious Festival 2021 Check out Baby Panna's showcase here: Baby Panna Jeeni Showcase

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