Independent Musicians and Performers Community Group

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Independent Musicians and Performers Community Group

The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances.

Jeeni launched IMAP 28 days ago today with the single purpose of helping and supporting fellow artists with relevant news, blogs, stories, videos and top tips on how to cope in these challenging times.

We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so you don't have to, and we grab the main highlights and takeaways to make it easy for you to absorb the plethora of information swimming around.

The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions.

How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it's inevitable that many will try to profit from COVID - 19, by introducing unethical and downrights crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same.

IMAP is an active community group with over 1.2K new members in 28 days 2.8K approved for sign up, and 2.2K posts, comments and reactions. We very much want our members to invite their friends, families and other artists, we are all in this together and your great ideas need to shared. It doesn't matter where you are around the globe, and we would love to hear more about what other community groups are doing to support their members.

Take a look at the Independent Musicians and Performers Community and join us today. You will be welcomed with open arms. https://www.facebook.com/groups/2529935880656436/about/

Shena and Mel

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03
Sep

Jeeni reaches £100K funding target in 6 days

Day 6: Jeeni announces they have reached their funding target in 6 days and now aim to overfund. If you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell. “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

12
Oct

1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do? Trumpet our success? There's no need to state the obvious. Beg for additional pledges? It's not our style to beg. Thank everybody from the bottom of our hearts? We've already done that. Leave it all up to you? It's always been left up to you. Let's help save the world instead. The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too. The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees." Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us! Here at Jeeni ... • No Team Jeeni members commute to work. We all work from home. • Team Jeeni members do not use private or public transport for any work operations. • All meetings, conferences, interviews and recordings are held online. • We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free. • Jeeni festivals and performances are all held online, and involve no audience transport whatsoever. • Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be. If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia With love, Team Jeeni

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