Independent Musicians and Performers Community Group

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Independent Musicians and Performers Community Group

The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances.

Jeeni launched IMAP 28 days ago today with the single purpose of helping and supporting fellow artists with relevant news, blogs, stories, videos and top tips on how to cope in these challenging times.

We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so you don't have to, and we grab the main highlights and takeaways to make it easy for you to absorb the plethora of information swimming around.

The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions.

How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it's inevitable that many will try to profit from COVID - 19, by introducing unethical and downrights crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same.

IMAP is an active community group with over 1.2K new members in 28 days 2.8K approved for sign up, and 2.2K posts, comments and reactions. We very much want our members to invite their friends, families and other artists, we are all in this together and your great ideas need to shared. It doesn't matter where you are around the globe, and we would love to hear more about what other community groups are doing to support their members.

Take a look at the Independent Musicians and Performers Community and join us today. You will be welcomed with open arms. https://www.facebook.com/groups/2529935880656436/about/

Shena and Mel

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05
May

Artists' rights have been stuck like a broken record, until Broken Record asked for Reform

An open letter was sent to Prime Minister Boris Johnson on the 20th of April, demanding, finally, that there be a reform in music streaming services. Hoorah! We hear you say, but what does this mean? Well, everything that Jeeni stands for, in essence the fair and equal treatment of music makers and artists. High profile artists such as Sir Paul McCartney, Coldplay’s Chris Martin, Boy George and Jessie Ware, have all signed the open letter and petition asking for a regulator to ensure these actions, in order to make the UK “…the best place in the world to be a musician or songwriter.” The move was spearheaded by the Musicians’ Union and the Broken Record campaign but has garnered more than 150 signatures from famous faces across the UK music industry and the support of over 5000 musicians and fans. Since the launch of Spotify in 2008, streaming services have quickly become our primary method for listening to music instead of through the more traditional methods of radio and Television. What these streaming services don’t offer however, is protection and fair treatment of the artists and songwriters. In November 2020, as part of an investigation into streaming royalties, it was found that some artists were receiving just a fraction of a US cent per song streamed and worse, some no compensation at all. In order for this to change, only small amendments need to be made to the 1998 Copyright, Designs and Patents Act, however the outcome for artists could mean the difference in being able to pay next month’s rent or not as many have unfortunately experienced. At a time when we need to be looking for ways to restart the post-Covid financial recovery, a truly free market would allow a song to achieve greater profits and therefore, as the letter addresses, put more money in the pockets of UK taxpayers which can only benefit our economy. Fundamentally we don’t want to stop listening to and seeing the artists and musicians we love. When we are able, we want to dance along at concerts, sing our hearts out at gigs and sway to the rhythm that an artist has worked hard to create for us, so why should they not be paid and treated fairly? We want the music industry to thrive, and it is why we at Jeeni believe that it is so important to do this. You can support the petition at https://www.change.org/p/boris-johnson-put-the-value-of-music-back-where-it-belongs-in-the-hands-of-music-makers Let’s make 2021 a great and fair one.

05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

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