Jeeni Blog

Helping the next generation of talent to build a global fanbase

Inside Story with Blue Vein

/ By Jasmin Dodd
Inside Story with Blue Vein

Blue Vein is the stage name of Spanish Singer and Songwriter Alex Gonzalez. He is based in Zaragoza, Spain and performed his new track ‘Catharsis’ in the JAM Festival collaboration in April.


Alex is sat in his living room, his signature long dark curls framing a cheeky smile which delightedly remains throughout the interview with team Jeeni member Kate. 

Kate asks what the story behind his latest release is.

“Basically, I really really liked a girl,” he says smiling, “I wanted to express and portray in a song all these feeling that I was going through, the song talks about that, it’s something that lots of people can relate to, and also the phrase in the chorus ‘this is my catharsis’ [refers to] the fact that no matter how sad I am or what difficult times I’m in, my music and writing songs is always there for me and it’s so liberating and a key element for me to have [in my life] in order to be happy.”

The video that accompanied the track was a brilliant and eclectic mix of colour and movement. When asked about the creative process behind making the video, his response was, “It was a bit chaotic because at first I was very lost, I had in mind the vibes that I wanted for the clothes, but that was it so normally when you do a video you have in mind the order that you want the shots to be in and you create a storyboard, but, I didn’t,” again he laughs, “and so yes it was very chaotic. What I did was buy the clothes, and a huge reel of green fabric to create the comic effect via a green screen, and then I shot everything in a bit of a rush, using different camera angles, and then in post editing I chose the shots that I thought fit the best.” 

Despite the chaotic nature of the video shooting, we all agreed it was a huge success and loved the feel that the video gave alongside the track. 

Alex is also a member of two other bands, The Sun Above Us and Shut, despite this, he continues to release music as a solo artist as well. Kate asks why he decided to make this decision. 

“I love being in bands, I think that playing with and creating with other people that you love and that inspire you can be the most enriching thing, but our friend Covid”he grimaces, “came and there were no rehearsals, no concerts, so we barely play now.” The disappointment is evident on his face and it’s so sad to see. He continues, “so the Covid situation made me write more songs on my own, and actually it made me worry less, “his smile returns, “as when you’re in a band you [tend] to stick with a certain genre and even a certain language as I also write in Spanish [so this allowed me more freedom].” 

Alex is from the North East of Spain, a country which has so many distinct musical and cultural influences, Kate asks how these influences have shaped him as an artist. 

“To be honest I don’t know! I’ve always listened to Spanish music, my parents always played me rock from the 70s, 80s and 90s and I guess I’ve been influenced by choice of melodies and sounds and in that way that’s how I think it has influenced me.” 

One thing that we notice throughout the interview is that despite Alex’s heritage, he has a very clear English Accent, Kate asks how he came to develop this. 

Alex throws his fantastic head of hair back and laughs, “Thank you! I don’t know, I’ve always really liked the British accent, so I just practiced and tried to imitate it, but does it sound real, do I sound fake?” Kate smiles and says that she thinks he sounds like David Bowie which I am in complete agreement with!

They both laugh and smile at this and Alex blushes a little at the compliment. 

“Did you always know you wanted to make music?” Kate asks. 

“Yes! Since I started playing it was like a dream. With Blue Vein I can mix it with my other passion, which is film making, I suck a bit at that but it’s fun.” 

When asked if he had the opportunity to open a show for any musician, alive or dead, who would it be, he answers, “Well, I don’t think it would fit [very well] because of the genre, but Architects…a British metalcore band in Brighton, they’re basically my favourite band, and even if it was just so I could see them live, I would die to open for them!”

They both laugh at the fact that despite Kate attending University in Brighton, she is bashful that she hasn’t heard of them before but promises Alex, she’ll give them a listen. 

For new artists that are just starting out and who in the future could take part in events such as Jeeni’s JAM Festival, Kate asks what advice Alex would give to them. 

“It might sound a bit cliché, but you really have to believe in what you do, and understand why you do what you do, because having a defined purpose is going to [allow you to] be driven by it, and not just be motivated to get to an end point, but if you are driven by it, you’re not going to let anything stop you. That and a lot of love and effort. I’d love to give you advice for social media but [I’m not big enough for that yet].” He laughs. 

Finally, Kate asks what we can expect from Blue Vein in the near future. 

“Literally anything! When I write songs, I don’t think in any genre, I have deathcore songs, I have soft Spanish ballads, I don’t want any limits on my creations…The next song is going to be an acoustic version of ‘Catharsis’, then a rock ballad in Spanish, and I want to try release soe of my Spanish songs in English as an alternative as well.” 

To find out more about Blue Vein, listen to his music and invest, please visit https://jeeni.com/showcase/bluevein/

11
Jan

Maple Sky - 'Wearing Red' Single Review

As the first track on their self-titled EP, ‘Wearing Red’ is the perfect sonic epitome for the smooth jazz inspired outfit, Maple Sky. The track sets the pace and the grand standards the group has built as a means of reinventing the lounge jazz sound with modern approaches and mindsets.  From as early as the introductory descending piano sequence, ‘Wearing Red’ conjures up an inviting and seductive smokey cabaret nightclub in which the listener watches as well as listens. Maple Sky paints this vivid imagery by borrowing the romantics of 50s and 60s lounge jazz such as the more upbeat cuts like ‘Happy Talk’ and ‘Little Unhappy Boy’ from Nancy Wilson and Cannonball Adderly’s collaboration from 1962.  The track’s stylistic lyric video (available, here) uses more cozy coffee shop imagery like a steaming cup, a laptop, and sketched illustrations; certainly a more modern take on a jazz setting. Romantic and warmly illustrated imagery in the animated video acts as a perfect display of the track’s dreamy lyrics.  This group has been giving Jeeni’s jazz channel substance and flair since October last year, with their light-hearted and accessible variety of smooth jazz. Their sweet name is a perfect title for their dulcet, honeyed melodies and musicianship and we can’t wait to see what they do next. If you're a jazz artist, consider joining ranks with the likes of Maple Sky and become a part of Jeeni's jazz channel, where we can promote and support you as a blossoming artist. Check out ‘Wearing Red’ now, on Jeeni: https://jeeni.com/m0xmhvftkita/ How can Jeeni support artists like Maple Sky   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Maple Sky’s Jeeni showcase here: https://jeeni.com/showcase/maple-sky/ 

18
Jul

LOCKDOWN OPERA GOES GLOBAL

Ten years ago Pete Wyer won the Best Composer Award for his work with the English National Ballet and London Symphony Orchestra. When his celebration concert was performed in Liverpool, it drew crowds of 60,000. But today, because of Covid restrictions, he can't find a venue anywhere in the world to stage his latest work. SPRING STREET is a new opera, composed, rehearsed and performed during lockdown. The multinational stars and musicians have never even met, except on Zoom. But now they are turning the whole situation to their advantage, and Wyer has decided to release everything for free globally, using social media.  He says, "It's been a very happy experience, and we're reaching out to a world-wide audience far bigger than any performance any of us have ever achieved before." Pete Wyer has teamed up with the Jeeni network, who specialise in putting performers in direct contact with their fans. "If a performer sells one T-shirt to a fan on Jeeni, they can make more in a minute than most performers make in a month from streaming services like Spotify and the rest. Jeeni is run by the artists themselves, and that's what appeals to me."  SPRING STREET stars Japanese Netflix heartthrob Heday Inoue as The Caretaker, and triple-GRAMMY-Award-Winner Maren Montalbano as The Watcher. SPRING STREET will be premièred throughout the day on Saturday 24th July 2021 on jeeni.com/springstreet and simultaneously released across all social media by a network of thirty-four thousand fans of opera, jazz, poetry and rock music. contact: Shena Mitchell FOUNDING DIRECTOR, JEENI t: +44 7703 567 196e: shena@jeeni.com

03
Sep

Music Tech Startups announce strategic alliance for the greater good of the Musician and Performer.

We are delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division. This represents a major advantage for Jeeni in the USA, our most important global territory in terms of artists and revenues. We gain access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kick off at the end of August with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Co-founder of AmplifyX Adam Cowherd adds, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] If you start looking deeper into the music industry, one of the first things you’ll discover is how broken it is. Artists are the nucleus of the business, but somehow they’re the individuals left with no ownership of their Intellectual Property (IP), inhibited creative freedom, and only a sliver of the earnings. There are so many entities involved in the value chain of music that it has created a convoluted industry structure that lacks equality and transparency. When we break down the mechanics of the music industry, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Jeeni Founding Director Shena Mitchell adds, "This is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Jeeni is presently raising funds on Crowdcube and is 110% overfunded with 4 days to remaining. If you want to see our pitch click HERE.