Jeeni reaches 50% of funding target in just a few hours.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni reaches 50% of funding target in just a few hours.

Within hours of going public on Crowdcube Jeeni hit 50% of its overall £150K target. We launched our public raise at 10am this morning and we have already reached £75K. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share our vision. Join them and help us reach our target.

Check out our pitch here. https://bit.ly/3BhEeia

Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely.

Our achievements include:

Over 4,000 active independent musicians and performers
Over 2,300 brilliant artist showcases
Over 2.6million audience outreach
Over 10,000 views in less than one hour
Management from senior roles at Apple, Chrysalis Records, Arista Records and EMI Music
GRAMMY-Award Winning ambassadors and supporters
Current membership and audience growth rate of 4% per month
Over £350,000 raised in previous rounds for less than 10% equity, with a current company valuation of £4.5million

Invest in JEENI, invest in the future of music

We invite you to help us accelerate our success and scale up for the best benefit of our members and investors. Join our fast-growing family of 22 lead investors and over 400 smaller investors, and we look forward to answering any questions you may have.

Please check out our pitch here: https://bit.ly/3BhEeia

#Jeeni #invest #ethical #alternative #musicians #performers #crowdcube #crowdfunding

BACK

01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’. Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’. A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener. Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity. As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original. Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’. This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph.

01
Mar

WesLi D - ‘Walk Of Life’ Single Review

WesLi D’s first single of this year is an inventive and ambitious hip house banger, sure to evoke warm summer memories from all. A new addition to Jeeni, ‘Walk Of Life’ is currently the only track on WesLi D’s showcase and yet, the track still paints a vivid and inspired image of his craft and creative capabilities. We can’t wait to add more of WesLi D’s older and future tracks to Jeeni’s database of talent. Check out WesLi D on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about WesLi’s versatile voice and production style means that he’s able to represent a host of sub-genres and influences. His album from last year, ‘Sunny Days Ahead’ covers UK jazz rap with ‘Time Flies’, garage with ‘Pressure’ and most relevant to his newest track, WesLi dabbles with house in the last two tracks, ‘Clear Mind’ and ‘Yours To Keep’. Featuring chopped-up piano chord stabs with intense, layered beats, WesLi does so well to incorporate old-school house elements into his sound without diluting either his or his muse’s style. WesLi’s entrance into hip house is a calculated and smart transition; the final tracks to his album acted as a hint at what he’s been experimenting with lately and then, chronologically, comes ‘Walk Of Life’. The introduction for 'Walk Of Life’ is brave and very unsubtle for such a chill single; instantly the majority of the beat is heard, except without the four-to-the-floor kick drums to act as its backbone. The result is frankly, a jarring and odd display of almost random drum hits. Which is why it’s so satisfying when the kick finally does enter after four bars. The payoff for that initially weird introduction is beyond worth it, because the perfect context and explanation for those eclectic drum beats is provided in the form of steady kick drums and a commanding bassline sitting under it all. A totally effective and brilliant introduction that catches the listener off-guard and lets them know that this single isn’t standard by any means. WesLi D’s particular step into hip house feels particularly reminiscent of Channel Tres and his approach to beats and rumbling basslines. However, something that WesLi can utilise that Channel Tres struggles with is an adaptable and flexible voice. Where Channel Tres mostly just speaks softly over his beats, WesLi can confidently speak, rap and sing on his tracks. On ‘Walk Of Life’, we mostly hear WesLi’s singing voice which is as velvety as the Rhoades-esque electric piano that warbles across the entire piece. A highlight for me on this single are the choruses which completely changes the vibe from the pre-chorus which is the most pessimistic and tonally dark section of the track. In fact, the lyrical sections of this single are so clever in that they each represent mood shifts in WesLi as he processes the passing of time and trying not to let his dreams pass him by: In the verses, we see a hopeful but concerned mind-set, “I don’t know where I’m going on this walk of life, But I’m hoping that everything will be alright”, then in the pre-choruses, WesLi is in a dark and gloomy place as he says, “I’ve been searching for some time now. Tryna take some time out. Feel like I’m running out of time now”. Finally, the choruses move from minor to major in an uplifting modulation to represent WesLi D at his most optimistic, “It’s all mine, walk of life. Ain’t no dream passing me by”. A deceptively simple track from WesLi D as he seemingly masters the hip house genre in one of his first attempts. Listen on Jeeni here: https://jeeni.com/walk-of-life-wesli-d/ How can Jeeni support artists like WesLi D? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

05
Jun

How to Apply To Play Music Festivals & Events Across the World

Jeeni Blog