Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni reaches 50% of funding target in just a few hours.

/ By Shena Mitchell
Jeeni reaches 50% of funding target in just a few hours.

Within hours of going public on Crowdcube Jeeni hit 50% of its overall £150K target. We launched our public raise at 10am this morning and we have already reached £75K. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share our vision. Join them and help us reach our target.

Check out our pitch here. https://bit.ly/3BhEeia

Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely.

Our achievements include:

  • Over 4,000 active independent musicians and performers
  • Over 2,300 brilliant artist showcases
  • Over 2.6million audience outreach
  • Over 10,000 views in less than one hour
  • Management from senior roles at Apple, Chrysalis Records, Arista Records and EMI Music
  • GRAMMY-Award Winning ambassadors and supporters
  • Current membership and audience growth rate of 4% per month
  • Over £350,000 raised in previous rounds for less than 10% equity, with a current company valuation of £4.5million
Invest in JEENI, invest in the future of music

We invite you to help us accelerate our success and scale up for the best benefit of our members and investors. Join our fast-growing family of 22 lead investors and over 400 smaller investors, and we look forward to answering any questions you may have.

Please check out our pitch here: https://bit.ly/3BhEeia

#Jeeni #invest #ethical #alternative #musicians #performers #crowdcube #crowdfunding

10
Jun

Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians! The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.” Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.” Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly! Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left! If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com Or, you can just stick with what you know and keep filling the pockets of billionaires? Click HERE to visit or return to jeeni.com

05
Jun

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal. Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe. The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/ I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events. Example of bands streaming live concerts because of coronavirus include Orange and Gnash. Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once. "We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333 We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all". Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes: Why live streamed events make sense as a supplement for in person eventsHow Vimeo's virtual package is helping organisations quickly pivot to online experiences Why and when businesses should partner with a third partner production serviceCustomer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit. Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

12
Jan

Richard Murray - 'Fire Sale' Album Review

With lush, full arrangements, creative use of instrumentation and authoritative vocal performances, Richard Murray’s newest album, ‘Fire Sale’ might just be his most impactful to date since his debut in 2007.   Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music. Richard pushes the country and western envelope by introducing alternative instruments, song writing approaches and mindsets. This record showcases all of these abilities to a tee and has really coloured-in Jeeni’s country channel. A favourite of mine on this record is the fourth track, ‘Devils 2’. This a more contemplative and gentler moment in the album where Richard is putting his charismatic and gravelly voice to good use as he communicates an intense emotional yearning. Richard uses bongos as a part of the minimal, yet compelling percussion section along with a steady kick drum. The guitar parts here twinkle and shimmer alongside Richard’s crooning vocals as the two sections enhance each other.  ‘Hard Love’, while still acoustic, really harnesses a moody rock ballad tone with a forceful beat, and almost mumbling vocals from Richard. An impressive direction to take; ‘Hard Love’ does a great job in creating a deeper and richer overall flavour to ‘Fire Sale’.  Towards the end of the album, Richard slightly showcases his Celtic heritage with ‘Sea Glass’. A fiddle doubles a jaunty guitar part in between the verses which creates a warm image of a rowdy and patriotic gathering. This track provides a last push in energy for this perfect campfire album, as its last moments wind the project down in an introspective and reflective fashion.  The last track on ‘Fire Sale’, 'You Get Wise' acts as a sort of summary and reflection on the stellar tracks that have come before it. A Jeeni and Bandcamp exclusive, the closing track holds some of Richard’s most thoughtful and tender songwriting and performances, making it a perfect choice to sum up this exciting and heart-warming album.  ‘Fire Sale’ is a sentimentally tender project. At times, Richard is longing for home, where other times, he’s just walked through the door and celebrations have begun. The album has a real range in emotions, moods and sentiments and is a must listen for all country fans.  How can Jeeni support artists like Richard Murray JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Richard’s Jeeni showcase here: https://jeeni.com/showcase/richardmurraymusic/