Jeeni Spotlight - Mel Croucher

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Jeeni Spotlight - Mel Croucher

This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people.

Our first Jeeni Spotlight shines on our very own creator, Mel Croucher.

Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience.

Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose.

Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director.

Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd.

Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus.

Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so.

To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net.

Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction.

How does Jeeni support artists?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

· We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.

· We empower our audience and reward them every step of the way.

· We promise to treat our members ethically, fairly, honestly and with respect.

· Join us at Jeeni.com

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05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

04
Jul

Alice Milburn - ‘Not Yours’ Single Review

Alice Milburn continues to perfect her innovative blend of glossy jazz chords with empowering upbeat pop with the new and improved version of 2019’s ‘Not Yours’. Alice has only just begun to expand on a variety of Jeeni’s channels, including but not limited to: jazz, pop, indie and lounge. Fresh, new talent is what powers Jeeni and with artists such as Alice, Jeeni couldn’t wish for much better fuel for our mission of uplifting and supporting unrepresented artists. Check out Alice’s young and expanding showcase on Jeeni here. On this redesign of ‘Not Yours’, Alice displays her flexible and adaptable comprehension of musicality clearer than ever. The willingness to broaden both the understanding of jazz and pop whilst also incorporating rock elements without resulting in a confusing mess of a composition is an absolute feat. Alice’s attitude to music is totally refreshing and it’s more often the attitude and approach to creation that separates the greats from the rest, not just superb musicianship. Immediately, this re-telling of Alice’s popular 2019 single holds more atmosphere and impact than its predecessor. The guitar cuts through so much cleaner thanks to less muddy settings on both the amp and after effects during the mixing process. And this fresher, more attentive approach isn’t limited to just the guitar parts; the bass guides the harmony much more seamlessly, the drums snap harder and as a result of these perfected parts, Alice’s soulful, impassioned vocals sit in this new arrangement so much nicer. Her voice is never drowned out, overshadowed or squashed, although the guitar solo certainly takes its fair portion of the limelight, and rightly so. Another key improvement can be found in the addition of the horn parts. Tasteful trumpets can be heard reinforcing the chords in the choruses and do so well to glimmer and shine up the composition’s instrumentation. The key difference between the 2019 version and the new 2022 version is the brightness and rejuvenation in the tone of the track and not much brightens up a mix as well as horns. A live performance where the horn parts get their own moment to solo and shine would surely be breathtaking. It could possibly be argued that a song about a romantic betrayal shouldn’t be so bright and that maybe the first, slightly darker version is more apt for heartbreak, however this song is more empowering than it is hopeless. The title itself, ‘Not Yours’ is a triumphant announcement that Alice can’t be owned or manipulated, especially not anymore. It’s not always easy to perhaps acknowledge that a previously released track could be realised and finished in a more polished way, however Alice is the type of artist to take that brave step in improving her sound and raising the standard of her craft up another notch. Check out more of Alice Milburn’s fantastic work here.

17
Dec

Weekly Round-Up # 6

The latest news on all things Jeeni, music and entertainment. BRITs Rising Star Award, 2022 Announced: Last time on Weekly Round-Up, we spoke about the three female stars nominated for the ‘2022 Rising Star’. Lola Young, Bree Runway and Holly Humberstone were all up for the chance to earn the prestigious honour. Last Thursday, much to her disbelief, 2019 ‘BRIT Rising Star’ winner, Sam Fender personally handed Holly Humberstone her well-deserved trophy during a recording session together. Humberstone couldn’t quite believe her achievement at first and had to be reassured several times by Fender, “That is yours, that is definitely yours, you’ve won it!” he clarified. Holly was still looking around to the surrounding BRITs crew, caught off-guard, “There’s loads of cameras on me, how am I supposed to react?” she laughed. “It just doesn’t feel real. This year has been a wild ride and a year of firsts, and I am so grateful and thankful for everyone who has helped make this happen!” Holly is also the first confirmed performer for the 2022 BRITs awards, taking place at the O2 Arena on Tuesday, the 8th of February. Rising Cases of the Omicron Cases not Currently Risking Future Plans for Live Music: An overshadowing feeling has been hovering over the heads of live music fans lately, which feels all too alike to the same sensation from mid 2020 when our light-at-the-end-of-the-tunnel plans were slowly but surely getting postponed one-by-one. Everyone however, not just music fans are keeping their ears to the ground for any information about the newest variant of concern, Omicron. One or two gigs have been cancelled recently so if you're an artist, make sure you check that your gig can still go ahead and for music fans, keep your ears open for news around gigs you're going to. Some good news; The UK’s, Health and Social Care Secretary, Sajid Javid said that “A record 548,039 booster vaccines were administered yesterday as we ramp up our vaccination programme and bolster our defences against the virus.” (Referring to Tuesday, the 14th). However, in the US, experts predict a ‘perfect storm’ this Winter as Omicron, Delta and seasonal flu will create a pandemic trifecta that will overwhelm hospitals. Details are currently unconfirmed about the transmissibility, and severity of symptoms from the Omicron virus and so many are still holding their breath for their future plans such as gigs, festivals and holidays. So far, they are largely untouched, it’s just difficult to say for how long. Top Albums of the Year Lists Released: Each year, every major music publication curates their own summary of the past year of music with a carefully positioned list of the ‘best albums’ the year had to offer. December tends to be a good time to release such lists as this is when releases tend to dry up, slow down and recharge for the new year. In the world of hip-hop, Grisleda’s Mach-Hommy appeared on lists like CRACK, Esquire, Pitchfork, Paste and Fader for his gritty, truth-telling record, ‘Pray For Haiti’. Tyler, The Creator featured on much of the same lists for his 'IGOR' follow-up ‘Call Me If You Get Lost’ as well as hitting number 4 on Rolling Stone’s list. Madlib’s Four Tet-arranged record, ‘Sound Ancestors’ also made a splash on the lists considering its nature as a hip-hop instrumental album. Perhaps unfairly but not surprisingly, Kanye’s ‘Donda’ was certainly a rare occurrence on the lists. ‘Promises’, the mesmerising collaboration with Floating Points and John Coltrane partner, Pharoah Sanders justifyably made a lasting impression with the majority of publications for its ground-breaking achievements in structuring, genre-blurring and pure emotion provoking. Reaching number 1 on Paste and 4 on Pitchfork, the time-altering project certainly got the respect it deserved. Jazmine Sullivan’s ‘Heaux Tales’ made a massive impression on publications, finding its way on the top ten list of Rolling Stone and Fader and becoming the champion top spot of Pitchfork and Vulture’s lists. The album was an RnB empowerment for women, everywhere and resonated with many a music critic this year. These lists often conjoin to form very similar and topical elections for the best of what the year had to offer, however, the lists are such a great tool to pan for gold and find those precious, hidden gems that make their way on the lists. This year, amongst the gems hid albums like ‘Daddy’s Home’ by St. Vincent, Squid’s ‘Bright Green Field’ and ‘Cavalcade’ by black midi, however many more obscure features on these lists are still waiting to be explored fully. Jeeni News: New Artists Join Jeeni’s Mission: This week, we introduced three new, exciting artists; Lennox Campbell (aka Biggz Manifest), Giack Bazz and Khole Baldeo. We can’t wait to see what they do next and what we can do for their blossoming careers! New blogs on Jeeni’s newest artists: Earlier this week, we featured four new Jeeni artists as a part of our Artist Focus blog series; the South-coast soulstress, Amba Tremain, pop-funk trio, Barbudo, indie experimentalist, Giack Bazz and Portsmouth rapper, Baby Panna. We also released reviews of Amba Tremain’s ‘Baby You’re Gold’ single, Giack Bazz’s ‘Childhood Dream’ album and DarkStarGraver’s ‘Gohan’ single. Check out the showcases of these excellent artists: DarkStarGraver: https://jeeni.com/showcase/darkstargraver Giack Bazz: https://jeeni.com/showcase/giack-bazz Lennox Campbell: https://jeeni.com/?s=lennox+campbell Amba Tremain: https://jeeni.com/showcase/amba-tremain Barbudo: https://jeeni.com/showcase/barbudo Baby Panna: https://jeeni.com/showcase/baby-panna Khole Baldeo: https://jeeni.com/?s=khole+baldeo

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