Jeeni Spotlight - Mel Croucher

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Jeeni Spotlight - Mel Croucher

This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people.

Our first Jeeni Spotlight shines on our very own creator, Mel Croucher.

Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience.

Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose.

Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director.

Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd.

Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus.

Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so.

To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net.

Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction.

How does Jeeni support artists?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

· We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.

· We empower our audience and reward them every step of the way.

· We promise to treat our members ethically, fairly, honestly and with respect.

· Join us at Jeeni.com

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12
Mar

The Best Biopics & Musical Films for 2021

There's a huge array to look forward to from the film world and after the delays of 2020, the backlog is now ready to be released. Below, is a short list of the best biopics and musical films for 2021, a mix of mainstream and online, in order of their release date. Johnny Flynn as David Bowie in 'Stardust" Stardust OUT: Jan 15Not to be confused with the Neil Gaiman fantasy, this Stardust is a biopic focused on David Bowie in the year or so before (and leading up to) Ziggy Stardust. Johnny Flynn will play a 24-year-old Bowie, with Gabriel Range directing from Christopher Bell's screenplay. Marc Maron plays Bowie's beleaguered American publicist Ron Oberman. Bar scene from 'One Night in Miami' One Night In Miami... OUT: Jan 15A fictional account of a night in 1964, as four icons of sports, music, and activism gather to celebrate one of the biggest upsets in boxing history: Cassius Clay's defeat of heavy weight champion Sonny Liston. Eli Goree is the soon-to-be Muhammed Ali, with Kingsley Ben-Adir as Malcolm X, Leslie Odom Jr as Sam Cooke, and Aldis Hodge as Jim Brown. Soul co-director/co-writer Kemp Powers adapted the film from his own stage play, and it'll stream on Amazon Prime. Hugh Bonneville and Keeley Hawes in 'To Olivia' To Olivia OUT: Feb 19Biopic focused on the tempestuous marriage of Patricia Neal and Roald Dahl. An adaptation of Stephen Michael Shearer's biography of Neal, titled An Unquiet Life, it stars Keeley Hawes and Hugh Bonneville as the central couple, with support from Conleth Hill and, in his final screen performance, the late Geoffrey Palmer. John Hay is the director. Max Harwood plays teenager, Jamie New Everybody’s Talking About Jamie OUT: Feb 26Jonathan Butterell helms an adaptation of his hit Brit musical. The based-on-a-true-story stage show centres on a teenager in Northern England (Sheffield in the story, Newcastle in real life) who is determined to attend his year 11 prom in drag, to the disapproval of the school. Andra Day as Billie Holiday The United States v Billie Holiday OUT: March 12Biopic following legendary soul singer Billie Holiday (Andra Day) during a difficult period of her career. Holiday was targeted during the 1940s by the Federal Department of Narcotics with an undercover sting operation led by Federal Agent Jimmy Fletcher (Trevante Rhodes), with whom she'd previously had a tumultuous affair. Partially based on Johann Hari's book Chasing the Scream: The First and Last Days Of The War On Drugs. The Beatles plying live, on top of Apple Corps in London The Beatles: Get Back sneak peek OUT: August 27Sticking with documentary following the success of They Shall Not Grow Old, Peter Jackson turns his attention to the final days of The Beatles. Get Back features never-before-seen footage of the band shot in 1969, with added material from their final live performance on top of the London Apple Corps offices. Ringo says it's a much truer portrait of the end of the Beatles than 1970's original Let It Be film. Jennifer Hudson stars as Aretha Franklin in 'Respect' Respect OUT: October 8Another musical biopic, in this case following Aretha Franklin's life from her early days singing in her father's church choir to her latterday status as civil rights activist and iconic soul superstar: the first woman inducted into the Rock & Roll Hall Of Fame. Franklin personally chose Jennifer Hudson to play her. The Jets and The Sharks in 'West Side Story' West Side Story OUT: December 10Steven Spielberg's first musical adapts Stephen Sondheim and Leonard Bernstein's classic stage show, itself an updated and relocated retelling of Shakespeare's Romeo and Juliet. The feuding families become warring gangs the Jets and the Sharks. Can Tony (Ansel Elgort) and Maria's (Rachel Zegler) love cross that great divide? For detailed listing of all upcoming releases go to: https://www.empireonline.com/movies/features/best-movies-2021/ For music, news, blogs, videos and playlists go to: http://www.jeeni.com

20
Jan

Ariana May, 'Suffolk Bay' Single Review

At just 16, Ariana May has reached a level of musical maturity that demands respect and attention. On Suffolk Bay, her vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings. Ariana May has been an integral part part of Jeeni, from contributing unique and wonderful tracks to our pop channel, to being a part of our artist partnership programme with Daisy Chute. It seems as though our support has been well received too, according to some encouraging feedback from Ariana about her time with us, "I've felt so supported by Jeeni, it has been great to feel such a backing from a brilliant company!" Instead of just singing about an emotion-rich memory based in Suffolk Bay, Ariana opts to take you there instead. As well as providing atmospheric imagery, the audio of the waves creates a sort of organic alternative to a textured synth of filtered noise; the panning and treatment of which works perfectly to fill in the spatial gaps of the stripped back arrangement. Ariana’s vocal melodies are so delicate on this single that they sometimes flitter and almost evaporate before swooping back in and folding into the warmth of the reverbed piano. As light as her voice may sound, she doesn’t let that delicate element detract from any power or intended sentiment that it holds. The romantic imagery in the lyrics recounts a memory but can also be seen as a narration of the unfolding of the track itself, “When you felt the music go right through your bones”. The ethereal and spacey nature of Ariana’s high-register singing certainly does at times feel as though it cuts right through you. Lyrically, Ariana also references the mythical creature, sirens which mirrors an eerie and fantastical resemblance considering the nautical setting and Ariana’s enchanting vocal performance. Deceptively simple ‘Suffolk Bay’ actually has a lot to unpack, instrumentally. The theatrical piano takes precedence in the accompaniment and strings are used to tastefully embellish choice moments of the track. A sparing approach to the strings really lends to their effectiveness and impact; they cleverly swell and disappear periodically much like the waves do. Instead of flowing in long, held notes like Ariana’s voice, the piano chugs along in a steady, pulsing rhythm, creating a complimenting relationship between the two styles. This single came with an equally dramatic and stirring video which you can check out here: https://jeeni.com/suffolk-bay-by-ariana-may-2/ How can Jeeni support artists like Ariana May JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Ariana's Showcase here: https://jeeni.com/showcase/arianamay/

06
Jun

I have a confession to make.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “Day 5 and we have reached 98% of our 100K target". If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his website www.melcroucher.net. Here's one of Mel's latest! I have a confession to make. I have been pimping a young model, and I confess my shame. My pimping is the result of a moment of weakness. I’ve had models before, and I understand their capricious nature. One moment they are willing to perform across my desk, and the next they freeze and refuse to let me do what I want to do. But it has not been any fantasy performance that’s got me hooked, it has been the fantasy looks. I was bored. I wanted colour. I wanted make-up. I wanted dazzle and glitter. I wanted tribal tattoos, hot bubbles, glowing tubes and a whirling fan-dance. Forgive me, but I’ve pimped my computer.In 1909, Henry Ford declared, “I will build a motor car for the great multitude. It will be constructed of the best materials, by the best men to be hired, after the best designs that modern engineering can devise. And no man making a good salary will be unable to own one.” He then added his famous line, “The customer can have his car painted any colour he wants as long as it’s black.” And so they were. Painted black. When I was young, cars were still mostly black, apart from the odd spot of lipstick around the exhaust pipes of those used in suicide pacts. As for computer manufacturers, they all followed Henry Ford’s marketing strategy for half a century. Except their colour of choice was not black, but the sort of beige favoured by dead maggots. The exception was the ZX Spectrum which was black, but the keyboard really was made of dead maggots. Apart from that aberration, beige was the colour. In fact the beige box came to be used as a term of derision for desktops, implying dated, boring specifications. For example, IBM's early desktop computers were not only very beige indeed, but also very box-shaped indeed, and most PC clone manufacturers followed suit. As IBM and its imitators came to dominate the industry, beige boxes became the unquestioned norm for boring desktop computer design. Even early Apple Macs were beige boxes, until Apple took the revolutionary step in 1987 of switching to the even more boring shade of Chicken Poo By Moonlight. Not long after, equally boring videogame consoles took over the world, until there were so many revolting grey Nintendos and Segas and Playstations and Gameboys, that they had to be transported across deep space to be turned into landfill on distant moons. Meanwhile all Earthbound computers were still fifty shades of grey, until one day Apple changed everything.I remember the shock when their 1988 iMacs were launched. Suddenly we had a choice of computers that looked like see-through giant jellybabies, in a range of five neon colours called gangrene, monkeybum, impetigo, barbie and mince. And that was the end of the adult era in electronics, as a collective madness took over computer marketing. Now users are persuaded to buy machines not for what they do in the adult world, but for their infantile appearance. Users who are normally sane actually enjoy miniature coloured LEDs, winking and blinking through transparent windows like a pixie brothel. Tubes of bubbling, gaudy liquids snake their way through the computer’s guts like tapeworms on acid. Miniature spotlights illuminate cooling fans and heat-sinks from the inside out. These days a serious gamer will spend serious money on a serious PC, then corrupt the whole thing by spraying it with Plasti-Dip peelable, durable, non-slip, rubberised, multi-coloured spew. Yes, I know I shouldn’t have, but a bloke called Xephos made me do it. Let me explain further. I have been influenced by the newly popular phenomenon of celebrity PCs, where people buy a particular machine simply because their heroes favour it, endorse it or actually commission it in their name. For example one of the world’s most popular videogaming channels on YouTube is called The Yogscast. Last time I counted, it had more than seven and a half million subscribers and over six billion views, and that’s a whole lot of purchasing power. Their founder, this bloke called Xephos, got a business partner of Jeeni to create “the ultimate Yogscast PC range to live stream and play games all day.” And as the factory os not far from me, I went over to mock. But I stayed to pray, and found myself mesmerised by the bloody thing. Bloody as in bejewelled with animated red illuminations inside the see-through casing. Which is how I joined this PC pimping revolution.And even non-gamers are at it. Most regular folk, who normally wear sensible shoes and don’t indulge in bear-baiting or country music, they too have joined the pimping revolution by expressing their personal proclivities via their mobile phones. In the beginning, all mobiles were universally Henry Ford black. Now even old age pensioners wave customised casings around, all lipstick colours, sparkles and cutesy-poo creature decorations. At least, that’s what mine’s like. But I still suffer from a residual shame over my pimping habit, and like all instant gratification I feel guilty because of it. In fact while looking for a replacement machine recently, I have been quite attracted by one of those shapely models with a bit of sobriety, experience and bulk. And yes, before you ask, it’s black. Click HERE to visit or return to jeeni.com

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