Jeeni Spotlight - Mel Croucher

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Jeeni Spotlight - Mel Croucher

This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people.

Our first Jeeni Spotlight shines on our very own creator, Mel Croucher.

Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience.

Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose.

Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director.

Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd.

Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus.

Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so.

To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net.

Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction.

How does Jeeni support artists?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

· We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.

· We empower our audience and reward them every step of the way.

· We promise to treat our members ethically, fairly, honestly and with respect.

· Join us at Jeeni.com

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12
Mar

Visa-Free EU Travel Petition for Performers and Bands

Finally, a deal has been agreed with the EU and on 1 January 2021, the UK is going it alone. However, one vital element of the economy seems to have been left out of the agreed terms - Musicians. A petition for visa-free travel or 'Musicians Passport' for this huge part of the the population is gaining enthusiastic momentum via social media and at the point of writing, is well about 155,000 signatures, growing by approximately 1,000 every 1/4 of an hour. Several industries have been granted visa-free access to the 27 EU states in the final agreement. Despite the government being lobbied by a number of industry heavyweights and artists, their concerns the new rules could jeopardise the £5.8billion music industry, when live gigs and shows are back on the social spectrum, have not seen visa-free travel for musicians addressed. Touring Europe, bands and artists may need secure visas for each country they plan to perform in, making it far more costly and harder to afford for many artists and crew members. The Visa-Free petition’s creator Tim Brennan added: “As a freelancer, I and many like me, travel through the EU countless times a year on different tours and events, this will become impossible due to cost and time if we do not have visa free travel.” The petition reads: “We would like the UK Govt to negotiate a free cultural work permit that gives us visa-free travel throughout the 27 EU states for music touring professionals, bands, musicians, artists, TV and sports celebrities that tour the EU to perform shows and events & Carnet exception [allowing the temporary import or export of goods without having to pay duty or VAT] for touring equipment,” You can sign the petition here: https://petition.parliament.uk/petitions/563294 At the time of the lobbying, a government spokesperson told NME: “We are working closely with the arts and culture sector to prepare for the end of the transition period and recognise the importance of touring for UK musicians. We are seeking a reciprocal agreement with the EU to allow UK citizens to undertake some business activities in the bloc without a work permit, on a short-term basis.” Last week (December 25), UK Music's chief exec. Jamie Njoku-Goodwin welcomed the government's EU deal, but said it still left “many questions” unanswered for the music industry. Jamie Njoku-Goodwin - Chief Executive of Music UK Njoku-Goodwin is one of the Government’s most senior advisers with unrivalled political connections across Downing Street, Whitehall and Westminster. He was a special adviser to Health Secretary Matt Hancock and also worked as a special adviser at the Department for Digital, Culture, Media and Sport. Once the petition reaches 100,000 signatures, it may be considered for debate in Parliament. Industry eyes will be looking straight at Njoku-Goodwin to be the man to have the debate converted in to action. We will posts any updates as we get them.

31
Jul

NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera! A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.” Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience." The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown. Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million." Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” More information: shena@jeeni.comjeeni.com/investjeeni.com/springstreet *Capital at Risk

03
Sep

Interview with Opera Star Joy Tamayo, Inside Story at Jeeni

Kate Stewart’s Inside Story interview with the great opera soprano Joy Tamayo, star of Spring Street, global premiere on Jeeni.com Spring Street is an opera that was created by one of Jeeni’s biggest supporters Pete Wyer. How did he approach you to take part? With Pete we worked together back in 2019 for the Twilight Chorus, we performed this at the Brooklyn Botanical Gardens. But we weren’t actually introduced then. In 2020 January I wrote him an email, inviting him to an opera that I wrote which we turned into a film. He wrote me back and said “WOW! You guys are making something”, and so we started talking about projects and he sent me a song and he said, “a soprano is doing this, what do you think of it?” And that just started the ball rolling so to speak for this project. What did you think of the project once Pete described it to you? His music really excited me; the Twilight Chorus resonated with me well. And with this project when I first looked at the music, I thought it was beautiful that he found a way to commemorate his friends. This is something I love doing as well with my group, it’s storytelling and its wonderful music. So I immediately said yes, before he started giving me the music. And without even knowing the rest of the performers. You have been performing since around the age of three, what made you choose opera over other genres of music? I don’t think I chose opera, at three I was mostly singing with my dad, my parents really inculcated this love for music at such a young age. And I remember my dad would play the guitar and I would sing with him. So, this love for singing in particular I think brought me to the realisation that I love to do music. I got into the Philippines high school for the arts when I was 12 and it was just a normal progression from a love for music and focusing on opera. Because that was the type of music that the school was also teaching. In retrospect, I love other types of singing as well. And the pandemic has allowed me to explore other types of music. Also realising that you can just sing in your living room and have a setup, your microphone, your preamp and file-sharing as we did with Pete’s work, it was all online. So back to the question, I didn’t choose opera, I just thought music was wonderful. And I had an easy time expressing myself through music and opera. And now I’m exploring with singing and not really minding the boundaries and structures. I really love the discipline and rigour that comes with opera singing. So I still bring that with me even with other types of music that I’m exploring right now. You haven’t actually been able to meet many of the other cast members in person yet. So has it been strange working on a brand-new opera in a global pandemic? Yes, to say the least, New York being silent, for fourteen months or so, it’s been odd. I met Heday one of the performers this year, we did a video. But I was just going around with them, I didn’t have a big part in the video. But I was able to say Hi to Maren and Heday. It’s been strange but you make the best of the situation and it’s been really exciting and fun. So, Spring Street is based in Manhattan and you’re based in Brooklyn but as you said you are originally from the Philippines. So how did that relocation come about? I got a scholarship at Crane School of Music, in upstate New York and so followed the American dream and moved here. It’s been a wild ride! For us in the Philippines your always thinking of the next step and for me being offered a scholarship, exploring another country, and also making sure that I do my best at the particular genre that I was exploring at that time, which was opera, it felt like the best move for me at that point. So, I moved to upstate New York and then I ended up here in Brooklyn and it's where I’ve been since 2014. So, Joy as well as being an amazing singer your also an actress and I’ve seen clips of the opera and your facial expressions in Spring Street are well, full of Joy I guess. It looks like you had a lot of fun with it, did you enjoy taking part? Yes, that was super fun! I remember it was around probably the end of winter when we shot some of the videos, and as you can imagine we were stuck at home for the longest time. So to be able to go outside and shoot some videos, was really fun. And to leave the living room, you know most of the videos were shot in the living room. And I remember I would send some videos to Pete, and he would say “you know what we could use this for this part” just like a collaboration back and forth. Your performance in spring street is going to be streamed worldwide on Jeeni.com in a couple of months too, a far bigger audience that could fit in an opera house. How do you feel about that? It’s hard to wrap my head around that, I haven't really contemplated the meaning of that big of a project. Now everything is online, a cat video can have millions of views, more than for example the Mets latest opera. But it’s certainly exciting. With this pandemic it seems like all of us are doing things; making art, making music, building communities in the living room, so it’s about file sharing, “oh watch this” or “have you seen my latest video”. There’s so much stuff online so I’m very excited about doing a similar thing. To finish today, Joy you’re a soprano which means that you have the highest vocal range of all of the vocal types. So I don’t suppose you could give us a little tiny demonstration? Although it is early morning in New York, so she hasn’t had the chance to warm up Joy complies happily. “No pressure” she laughs and proceeds to demonstrate her amazing vocal skills. You can watch the Inside Story Interview with Joy Tamayo by clicking here: Joy Tamayo Inside Story Spring Street Opera Joy Tamayo will be performing in the exclusive world première of Spring Street and the full performance can be watched Saturday 24th July 2021 on https://jeeni.com/springstreet/ Inspired by life on Spring Street, Manhattan – setting the poetry of Steve Dalachinsky and Yuko Otomo to music by Pete Wyer – wildly eclectic like the street itself.

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