THE ETHICAL ANSWER TO THE GREAT STREAMING RIP-OFF

Jeeni Blog

Helping the next generation of talent to build a global fanbase

THE ETHICAL ANSWER TO THE GREAT STREAMING RIP-OFF

For too many years, the giants who control the world's music streaming services have been ripping off the creators and performers of the content that allows these services to exist. The figures are staggering, 355 million paying subscribers to an industry worth over twenty-four billion dollars a year. But most artists who provide the content don't earn enough from their monthly streaming royalties to buy a pizza.

Now there is an ethical alternative, a streaming service run by artists for artists, where creatives and supporters own a share in the company and keep 100% of what they make. It's a Portsmouth-based venture called Jeeni.

Last month, the UK Government report on the major streaming services painted a picture of a broken model that fails to reward musicians fairly. Superstar Nile Rodgers calls it a huge victory for his peers. “I want to believe in my optimistic heart and soul that things will change,” he told the Financial Times, after giving evidence to the Government committee. Rogers is appearing at the Victorious Festival in Jeeni's home town of Portsmouth, alongside a raft of artists who have set up their showcases on the Jeeni platform since their campaign was launched.

Invest in JEENI, invest in the future of music

The founders of Jeeni have a track-record of success, and include veteran entrepreneur Mel Croucher, who founded the UK videogames industry in the 1970s. He is joined by several GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We've all made it to the top," says Watson, and now we're giving something back to a new generation. We've got the experience, they've got the talent. Now we're giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too."

Jeeni's CEO, Shena Mitchell is also no stranger to successful start-ups. She founded The Innovation Warehouse and has now taken Jeeni to the crowdfunding platform Crowdcube, where budding superstars can own a slice of the company for less than the price of that legendary pizza.

More information:

jeeni.com/invest
https://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

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01
Mar

WesLi D - ‘Walk Of Life’ Single Review

WesLi D’s first single of this year is an inventive and ambitious hip house banger, sure to evoke warm summer memories from all. A new addition to Jeeni, ‘Walk Of Life’ is currently the only track on WesLi D’s showcase and yet, the track still paints a vivid and inspired image of his craft and creative capabilities. We can’t wait to add more of WesLi D’s older and future tracks to Jeeni’s database of talent. Check out WesLi D on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about WesLi’s versatile voice and production style means that he’s able to represent a host of sub-genres and influences. His album from last year, ‘Sunny Days Ahead’ covers UK jazz rap with ‘Time Flies’, garage with ‘Pressure’ and most relevant to his newest track, WesLi dabbles with house in the last two tracks, ‘Clear Mind’ and ‘Yours To Keep’. Featuring chopped-up piano chord stabs with intense, layered beats, WesLi does so well to incorporate old-school house elements into his sound without diluting either his or his muse’s style. WesLi’s entrance into hip house is a calculated and smart transition; the final tracks to his album acted as a hint at what he’s been experimenting with lately and then, chronologically, comes ‘Walk Of Life’. The introduction for 'Walk Of Life’ is brave and very unsubtle for such a chill single; instantly the majority of the beat is heard, except without the four-to-the-floor kick drums to act as its backbone. The result is frankly, a jarring and odd display of almost random drum hits. Which is why it’s so satisfying when the kick finally does enter after four bars. The payoff for that initially weird introduction is beyond worth it, because the perfect context and explanation for those eclectic drum beats is provided in the form of steady kick drums and a commanding bassline sitting under it all. A totally effective and brilliant introduction that catches the listener off-guard and lets them know that this single isn’t standard by any means. WesLi D’s particular step into hip house feels particularly reminiscent of Channel Tres and his approach to beats and rumbling basslines. However, something that WesLi can utilise that Channel Tres struggles with is an adaptable and flexible voice. Where Channel Tres mostly just speaks softly over his beats, WesLi can confidently speak, rap and sing on his tracks. On ‘Walk Of Life’, we mostly hear WesLi’s singing voice which is as velvety as the Rhoades-esque electric piano that warbles across the entire piece. A highlight for me on this single are the choruses which completely changes the vibe from the pre-chorus which is the most pessimistic and tonally dark section of the track. In fact, the lyrical sections of this single are so clever in that they each represent mood shifts in WesLi as he processes the passing of time and trying not to let his dreams pass him by: In the verses, we see a hopeful but concerned mind-set, “I don’t know where I’m going on this walk of life, But I’m hoping that everything will be alright”, then in the pre-choruses, WesLi is in a dark and gloomy place as he says, “I’ve been searching for some time now. Tryna take some time out. Feel like I’m running out of time now”. Finally, the choruses move from minor to major in an uplifting modulation to represent WesLi D at his most optimistic, “It’s all mine, walk of life. Ain’t no dream passing me by”. A deceptively simple track from WesLi D as he seemingly masters the hip house genre in one of his first attempts. Listen on Jeeni here: https://jeeni.com/walk-of-life-wesli-d/ How can Jeeni support artists like WesLi D? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

06
Jun

Love in the Time of COVID-19: Working Apart but Creating Together.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “No one can whistle a symphony. It takes a whole orchestra to play it” – H.E Luccock Sammie says, "Creativity brings people together. Artists, poets, writers and musicians have been forced apart, to distance, to isolate due to the COVID-19 pandemic. Yet collaboration has flourished. Adversity has brought us together to create in new and innovative ways. I have learnt over the years that it is not possible to be great at everything. Different skills that blend and morph with each other are key to an effective alliance. That’s where the magic happens. I have forged a new partnership with a UK-based award winning sound designer to launch a series of poetry short films – I call them “Poetry Porn” – on YouTube as a prelude to publishing an anthology of work in the autumn. Joe Churchman and I have worked on various projects together over the years. She wrote and co-directed the multi-award winning short film “Gloop” and collaborated with Sir David Attenborough. Joe has worked with MC Saatchi and the BBC, her talents and eye for creativity know no bounds . Where once we joined forces over the kitchen table, enjoying a glass of wine, we have been forced by the pandemic to find new ways of working together, including our latest venture. We both have a thirst for learning and a need to enthusiastically share and impart the wisdom we have gained. Creating during COVID-19 has been an exhilarating and challenging experience for us both, but one we have overcome and enjoyed with fervour and passion. Never before have Zoom, WhatsApp and the desire to teleport been at the forefront of our combined creativity. Despite the 50 plus miles between our respective homes the soul sister bond that we have nurtured over the years has never been lost. The verve for all things lyrical has surfaced again whilst working on the Poetry films. Having created a series of 100 poems, I am now in the editorial process: altering verses, changing words and making sure rhythm, beat and iambic pentameter all synchronise. The work embodies the emotive journey of womanhood: traversing sorrow, despair, anger and liberation. The natural environment heals all woes and this journey is told through the changes in season. Death, loss, renewal and growth are all subjects covered within the poems and the films. Winter teaches us how to be patient, to rest, hibernate and prepare for growth. Autumn helps us to embrace the process of letting go. Spring is a period of regrowth and birth. Whilst Summer is our time to blossom and burst into the most vibrant versions of ourselves. In the depths of winter combined with a broken heart, “Kiss the Tinder” was born. Poetry was and still is my solace, it helped me to rediscover compassion, serenity and hope. I was lucky enough to meet a fellow poet and songwriter via the writing community on Instagram a couple of years ago, Renée is from Texas, so we have only ever virtually met but he kindly agreed to record this poem. A true gift. I woke one morning to his dulcet tones in my inbox, and with a voice of liquid silk, he is the soundscape to this film. This Poetry Short is therefore a true collaboration. Global restraints from continental distance to COVID-19 have not curbed our resourcefulness. The project has only just begun. This poem was published in June in American Journal “The Starlight Emporium” along with a collection of my other work. “Kiss the Tinder” by Sammie Venn Kiss the tinder, fall in love with the ashesThe storm destroys the pain with lashesIndigo shards, incandescent stainsLife blood flowing, ripped like veins.Lightening shreds the Arial skyIt punches, spits and angrily criesGlorifying the night with celestial screamsMother Nature voices her savage dreams.Dancing with Hope, thunder follows alongside,For now, there is nowhere in the world to hide.Like a love-lorn couple, they rampantly combustTears of anguish wash away rage and lust. Click HERE to visit or return to jeeni.com

12
Mar

Award-Winning Photographer Shoots Via 'Virtual World'

As the official photographer in the Jeeni team, Sharron Goodyear is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, with 14 years of industry experience. She has now taken her award-winning talents to shoots via the 'Virtual World' and Jeeni CEO, Shena Mitchell, put her to the test. Sharron Goodyear - Award-winning photographer Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Her photo-shoots are VIRTUAL, enabling her to work with a global client base, directing her subjects in their homes or on location, from her UK studio via the internet. Sharron took the below photographs of Shena, more than 50 miles from her subject! However, having an eye for positioning the camera, perfect attention to detail and the ability to put Shena or any subject at their ease. Eliminating any self-consciousness or embarrassment, meant the whole event was simple and painless. The results speak for themselves. Shena Mitchell - CEO & Founding Partner of Jeeni Shena described her virtual shoot experience, "As Founding Director of Jeeni, I wanted to make sure our subscribers are in great hands, so I booked a VIRTUAL shoot in the comfort of my own home. The intention was to increase my social media presence. I had so much fun and Sharron created over 30 shots to choose from. I picked my favourites and changed my profile picture on Facebook. Within a few hours I had gained 210+ likes, 134 comments and 4 shares. Instant success!" Getting ahead of your competition, is tough on so many levels and from a marketing perspective, there comes a point when 'selfies' just aren't up to the task. Whether you need portraits for profiles, album covers or merchandise, investing in proper photography is always money well spent. It also allows you to get creative and experiment with a different 'look' or a new 'style' to help with your branding. Whatever your skills and talents, Jeeni subscribers will be able to realise the benefits of Sharron's award-winning expertise via her website, plus she is offering a special rate of £95 to Jeeni subscribers for the month of March. So, book your slot, check your internet connection and double-check your teeth for spinach! www.jeeni.com www.sharrongoodyear.com

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