THE ETHICAL ANSWER TO THE GREAT STREAMING RIP-OFF

Jeeni Blog

Helping the next generation of talent to build a global fanbase

THE ETHICAL ANSWER TO THE GREAT STREAMING RIP-OFF

For too many years, the giants who control the world's music streaming services have been ripping off the creators and performers of the content that allows these services to exist. The figures are staggering, 355 million paying subscribers to an industry worth over twenty-four billion dollars a year. But most artists who provide the content don't earn enough from their monthly streaming royalties to buy a pizza.

Now there is an ethical alternative, a streaming service run by artists for artists, where creatives and supporters own a share in the company and keep 100% of what they make. It's a Portsmouth-based venture called Jeeni.

Last month, the UK Government report on the major streaming services painted a picture of a broken model that fails to reward musicians fairly. Superstar Nile Rodgers calls it a huge victory for his peers. “I want to believe in my optimistic heart and soul that things will change,” he told the Financial Times, after giving evidence to the Government committee. Rogers is appearing at the Victorious Festival in Jeeni's home town of Portsmouth, alongside a raft of artists who have set up their showcases on the Jeeni platform since their campaign was launched.

Invest in JEENI, invest in the future of music

The founders of Jeeni have a track-record of success, and include veteran entrepreneur Mel Croucher, who founded the UK videogames industry in the 1970s. He is joined by several GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We've all made it to the top," says Watson, and now we're giving something back to a new generation. We've got the experience, they've got the talent. Now we're giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too."

Jeeni's CEO, Shena Mitchell is also no stranger to successful start-ups. She founded The Innovation Warehouse and has now taken Jeeni to the crowdfunding platform Crowdcube, where budding superstars can own a slice of the company for less than the price of that legendary pizza.

More information:

jeeni.com/invest
https://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

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07
Sep

KICKSTART your career: Introducing our super-star video wrangler Aleah MO

JEENI are delighted to be employing with the Government’s Kickstart Scheme initiative. Aleah Mo (she/her) was our first Kickstart recruit. Aleah is a 19-year-old dancer and dance teacher from Portsmouth. Since Aleah joined the team, JEENI has helped her to showcase her talent and keep 100% of the rewards. Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. As a fast-growing new business, still in its exciting dewy youth. JEENI are delighted to have signed up for the scheme. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. To qualify for the Kickstart Scheme, jobs offered must be brand new positions that were not previously available at the company. For JEENI, this works perfectly as the company is currently growing and expanding at a rapid rate. Meaning that these exciting new roles have evolved naturally. Aleah joined Team JEENI in March. As one of our Marketing Assistants, she creates showcases for many different independent performers like herself. And she’s already using the skills she has learned so far to promote her own talent and services. With Kickstart Employees working for up to 25 hours per week. Aleah says her hours easily fit around her busy schedule of teaching and dancing. “JEENI is such a great company and the hours I work really fit around my dance, which is really beneficial for me, because I am a teacher, so most evenings I am dancing as well as on the weekends. “ Aleah Mo. The Movement Initiative The Dance Company that Aleah dances for is called The Movement Initiative (TMI). TMI is a Charity Dance School located in Southsea, formed to help dancers fulfil their full potential. By providing opportunities, facilities, and classes for dancers to learn excel, and perform regardless of their age and ability. TMI are World Champions in the International Dance Organisation. Aleah is already using what she's learnt as a Marketing Assistant for JEENI to help promote her dance school and increase their following. As well as her own individual talent, all or free. Aleah, along with some other dance school members, and a wide range of independent dancers will also be featuring in JEENI’s next online festival! Our first themed festival, the theme, of course, being DANCE which Aleah is “super-excited” about! If you’re interested in working for JEENI, featuring in one of our upcoming festivals or just want to find out how we can help you promote your talents and services. Contact the Business Helpdesk here: https://jeeni.com/support/ To check out the full Inside Story Interview with Aleah Mo click here: Inside Story: Aleah Mo interview

12
Mar

Crowdfunding Prize Draw, Win-Win with #ilovelive

There is currently an event happening, which reads like a memorabilia collector's wishlist. Using the hashtag #ilovelive, a Crowdfunding prize draw is a win-win, for the donation recipients and the prize winners. The event has so far raised over £575,000 and seen 64 Lots offered up by a variety of artists from right across the music world. These lots have now closed but there are still 21 up for grabs, including a DJing gig with Idris Elba, a signed snare drum from Dave Grohl, the original Spice Girls Union Jack Sofa and Frank Turner offering a 'Lifetime' guest pass for two. #ilovelive - Idris Elba The fund was set up by charity, Stagehand to raise funds for the behind the scenes and backstage crew of gigs and live events. Many of these staff are self-employed, so did not qualify for furlough or any of the grants offered. Some have suffered real hardship over the last year due to the effect of the lockdowns on the music industry. #ilovelive - Dave Grohl With the same charitable intentions, Nick Cave and the Bad Seeds have set up their own Crowdfund prize draw. Nick and his band have generously collated over 100 items between them. The items being offered include, signed guitars and keyboards, plus gig tickets, art and gift vouchers. Having been forced to cancel their 2021 tour at the end of last year, the band realised the impact and knock on this would have on their support staff, so felt compelled to soften the blow for them. https://twitter.com/nickcave/status/1362352225780183047?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1362352225780183047%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fnews%2Fmusic%2Fnick-cave-foo-fighters-launch-new-crowdfunders-raise-funds-road-crew-2883669 Nick Cave and the Bad Seeds Entrants for both prize draws can purchase a single ticket for £5 and there is no limit on the amount of tickets you purchase. Both draws close in March 2021, so check the sites for details and to hand over your dosh to a great cause. ww.jeeni.com #ilovelive Nick Cave and the Bad Seeds

14
Jul

Ivy Eye – On My Mind - Single Review

Electronic duo, Ivy Eye makes a formidable case for the wellbeing of disco with their latest revival effort, ‘On My Mind’ In just a short period of electronic anthem creation, UK electronic act, Ivy Eye have steadily been building more and more traction with their disco revival endeavor. Joining the likes of Jessies Ware, Midnight Generation and Róisín Murphy, in the electronic rejuvenation of disco, Ivy Eye have an even more on-the-nose appreciation of the 70s club music. And ‘On My Mind’ is no exception. Consisting of Matthew Benham and Rory Sheppard, Ivy Eye continue to raise the bar of their dance/disco quality with their newest single. A swirling crescendo opens the track which is met with short, sharp strings, a four-to-the-floor kick-clap beat and a host of synth pads, all joined together as a glittery, shimmering entrance into this electric single. The introductory instrumental takes a rest as the vocals enter for the first verse. A restless synth bass bounces all over the simple, dependable dance beat as various guitar parts stab into the off-beats. Every component of Ivy Eye’s instrumental feels like it’s bursting with energy and personality, almost as though they’re all desperate to be a part of the fun. After a classic dance riser to elevate the impact and excitement, the first chorus erupts but only for a moment. Almost acting as a teaser for the true chorus, which the twosome still has up their sleeve. This half-chorus is a great way of whetting the listener’s appetite before the main course of funk-dance-disco. After another verse, the chorus enters in a similar way, except now, most of the instrumental leaves to let the vocals shine to begin with, a classic disco feature. Once the rest of the instruments join in with the celebration, Ivy Eye takes the brave step in picking up where Daft Punk left off with a little help from the vocoder. An iconic sound, made famous by the likes of Stevie Wonder, Peter Frampton and of course, Daft Punk, the vocoder (or similar device, talkbox) manipulates instruments with the help of the performer’s mouth to give the instrument a voice-like quality. This unique and undeniably funky effect is perfect for a song like ‘On My Mind’ The full chorus pay-off delivers in full as the track celebrates in the journey it’s had in the last three minutes. Hinting at the chorus earlier on the track instead of having two main choruses was a stroke of genius and really eases the listen of this disco banger. This perfectly produced track is a promising and exciting sign from an act like Ivy Eye who are so young in their path as artists. This single acts almost as a love letter to a whole group of styles and eras and Ivy Eye should be applauded for this celebratory triumph of a composition. Ivy Eye will be performing at Victorious festival this August (26th-28th) get your tickets now and check them out! How can Jeeni support artists like Ivy Eye? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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