Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation.

Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch.

The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members.

We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour.

Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer.

Stay safe and well,

The Jeeni team.

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06
Jun

For the Love of words - why writing it out makes the best therapy.

By Sammie Venn. Jeeni's Official Writer, Columnist and Blogger I have been an avid bookworm all my life. I used to read under the covers by torchlight when I was little and wake up bleary eyed but full of wonder. Delving into alternative worlds until the early hours, I would write stories and music imagining I was part of those mystical realms. Even though I was only 10 I understood the power of words. Their lyricism was captivating, and the songs I wrote became part of me, despite the fact that I could not hit a single note on key. My grandmother was an Opera singer, so my dulcet tones were put to shame, but it never stopped me belting out a melody in the shower as I grew older. Little did I know that verse would be my go-to therapy and expression of humanity in later life. Art in any form is therapeutic. Macklemore wrote that “Music moves people. It connects them in ways that no other medium can. It pulls heart strings. It acts as medicine” . Whether it is playing an instrument, reading, painting or writing, creative activity in any guise will have a positive impact on our mental health. Music is to the soul what words are to the mind, it’s all about turning a cacophony of phrases into poetic verse. I have always described it as a cathartic vent; enabling a confrontation between the most of powerful demons as well as deepest desires. Poetry is my chosen genre these days; it helps to make sense of chaotic thoughts in a non-sensical way. Iambic pentameter, rhythm and rhyme gives a structure to the subconscious and coherence to thought. David Richo author of “How to be an adult” said that “Our wounds are often the openings into the best and most beautiful part of us - Our tears are precious, necessary, and part of what make us such endearing creatures.” Just like a piece of music, giving your thoughts a physical shape helps them to form a new arrangement. Why not spend 10/15 minutes a day brain dumping. I always finish a liberating mind sweep with a gratitude list. It helps me to feel invigorated and more energised. Write from your heart, not your mind. Get those words down on a page, it doesn’t have to be rational, make sense to others or be the next prize winning tome. Writing therapy is about you as an individual clearing headspace for renewal and recovery. Don’t censor or perfect just let your feelings be part of a free flow process. Tune into those emotions, stay as present as you can with them and let the page hold onto them so you don’t have to. Fictionalise yourself. Create a third person version of you - I have employed this technique numerous times it is like writing for self-knowledge. The plethora of journals that sit on my bookshelves describe hope, abundance, love, passion, desire, fear and all manner of emotions in between. In understanding how I wanted to feel, I was able to get creative and fall in love with a whole new way of being. As the Beatles so appropriately said “take a sad song and make it better”. So I would like to share one of my poems with you its called “ Wild Child”.

22
Nov

Kastopia - Self-titled EP Review

Kastopia’s eponymous debut project is a rapid and uncontainable demonstration of their light-hearted and fun-first brand of fusion jazz. Helpfully, the group have curated an excitable and varied ‘influences’ playlist on Spotify. Featuring Kamasi Washington, GoGo Penguin and TOOL, the only similarities here are a tendency for experimenting and expanding the constraints of rhythm and metre. Aptly, most of these tracks burst outwards with passion and the joy of musicianship and although the group quite accurately states in their short bio, ‘No one sounds like us’, they have certainly adopted that energetic mindset here in these three breathless tracks. A possible strain of influences not featured on their playlist is the superhuman Japanese brand of jazz fusion such as ‘Casiopea’ and ‘Dimension’. The latter of which lent their talent to Nintendo for select Mario Kart 8 soundtracks, a game that comes to mind regularly throughout ‘Kastopia’. Music like this where no sole part takes precedence can be a challenge to mix effectively due to a core reference point (typically vocals) being non-existent, but the production on these tracks is so solid. This is likely as a result of the musicians having an obviously adept understanding of their own instrumental tone and capabilities, but also from the pure time and care taken by the producers and mastering engineers to bring out the final dazzling qualities. The synergy between the Kastopia members is so satisfying to hear. At times, Kastopia are so tight and intuitively intwined that they come across as a sort of hivemind that has a masterful control over all elements of its sound. However, it’s important to remember that Kastopia runs on distinct individuality and personality expressed on each instrument; Scott Bentley’s adaptive and assertive distorted guitar, the atmospheric and mood-shifting keys from Nicholas Twine Padin, Felix Barret’s bass, commanding the rhythm section with slaps and rumbles and all three at the mercy of William Moore’s relentless and robust drumming. These make up the nuts and bolts of the new jazz fusion super power, Kastopia. How can Jeeni support artists like Kastopia? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Kastopia's page on Jeeni: https://jeeni.com/?s=kastopia

02
Sep

Jeeni supports Escape to the Farm

Jeeni supports Arms Around the Child’s Escape to the Farm Looking for a family day out that supports children in third world countries? Presenting Arms Around The Child’s Escape to the Farm! Located at the idyllic Rushmere Farm in Hambledon, in Southern England's fabulous South Downs National Park, Escape to the Farm is a yoga retreat come summer camp where there is something for everyone. Explore food workshops and pizza making, poetry, eco talks and much more. There’s something for everyone to explore! Need some relaxing after a long six weeks holiday? Try one of the yoga, tai chi or meditation groups, guaranteed to help you take some breathing space and let go of all your worries. With live acoustic performances, storytelling and sound healing, there’s plenty of noise to block out the hustle and bustle of everyday life at Escape to the Farm. Are you a budding art enthusiast? Try your hand at life and nature drawing and learn a new skill. Come evening time you can gather around a roaring campfire before heading to bed in a beautiful yurt or tent of your own. Day Ticket £20 Day Ticket + Lunch & Dinner £35 Camping Per Night £10 Enquire for Accommodation Options Luxury Accommodation Yurts & Camping Escape to the Farm is a fundraiser for the Arms Around The Child charity who are raising money to build a school in Ghana for underprivileged children. Jeeni supports Arms Around The Child, who provide generously for children living in extreme adversity globally. To donate directly to Arms Around The Child you can go to their website www.armsaroundthechild.org/. Arms Around The Child seek to provide sanctuary, community, warmth protection, education, healthcare, safety, family, equality, love, hope and respect. Contact Jeeni Ambassador Ellie Milner for more details and get yourselves down to Escape to the Farm for a day of fun that will leave you fulfilled in all the best ways. Ellie: +447801292553 info@armsaroundthechild.org www.armsaroundthechild.org/

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