Jeeni Blog

Helping the next generation of talent to build a global fanbase

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

/ By Doug Phillips
Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation.

Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch.

The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members.

We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour.

Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer.

Stay safe and well,

The Jeeni team.

12
Mar

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits. Lil Nas X's Virtual Gig - Credit: Still Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future? Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.” The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami. Michael Jackson in the Moonwalker video game Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them. Travis Scott's Virtual Gig in Fortnite The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show. Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

13
Aug

Jeeni hits £100K of its funding target in 3 days

Jeeni has reached a whopping 67% of our Crowdcube funding target in record time, thanks to nearly 100 investors. Check out our pitch here and join in the fun. ttps://www.crowdcube.com/companies/jeeni/pitches/qD0WNq Jeeni is the ethical online platform dedicated to supporting unsigned musicians and performers by helping them reach a global fanbase. over 2,300 brilliant artist showcasesover 2.7 million audience outreachbuilt-in marketing tools for successkeep 100% of everything earned through the platformGRAMMY award-winning supporters No other streaming service helps like Jeeni Jeeni gives artists a built-in fan database to communicate and market to anyone who votes for them or likes their work. Safely, legally and all opted-in. With FREE marketing reports for all campaigns. Jeeni has a track record of success. Jeeni creator Mel Croucher founded the UK videogames industry! Now he has created the Jeeni platform, complete with all the tools, marketing and fan outeach that new talent deserves. He is joined by GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We’ve all made it to the top, and now we’re giving something back to a new generation. We’ve got the experience, they’ve got the talent. Now we’re giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too.”Roger Watson, Jeeni Check out our pitch here. https://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

22
Apr

INVITATION TO INVEST IN JEENI.COM

The online platform where creatives keep 100% of what they earn, and audiences are rewarded every step of the way. The Jeeni Additional Investment Period is now open to raise a further £100,000 via Instant Investment using the Seed Legals platform, with full EIS benefits. We have allocated this funding to extend our services in response to new market opportunities and conditions created by the pandemic. There has been an unprecedented demand from Jeeni members to provide bespoke user channels and direct marketing for online performances, goods and services. In addition, we are supporting our independent artists by matching them with music investors to finance studio time, video production, marketing and distribution of their original work, all as part of our Jeeni Pro service and social media systems. Due to the increased traffic, this is generating, we are migrating to the world-class AWS cloud platform. This £100,000 investment target is for 2.1% equity at the current pre-market valuation of £4.5million with a share price of £1.13p. Major strategic partnerships have been consolidated by our US Managing Director, Kelli Richards. Former A&R Executive at EMI Music, she was mentored by Steve Jobs at Apple, where she launched and managed their music and entertainment division, resulting in the birth of global music online now known as Apple Music. Kelli is VP of Business Development with our US partnersAmplifyX.com, where investors back music they believe in, and she is a consultant to our streaming service partnersMultiViewMedia.co.uk, where viewers take control of their own entertainment experience. Both companies have joined Jeeni to produce J.A.M. (Jeeni, AmplifyX, MultiView), our series of online festivals where Grammy Award-Winners share the stage with our own brand-new talent. Our most recent festival was live-streamed on April 10th, and brought in over 10,000 new fans for our artists. Catch up with the event at jeeni.com/jam-festival. We have three further announcements to make in this Investor Update. Firstly, in partnership with the Wings Tour Bus, artists voted most popular on Jeeni will appear on the Paul McCartney Stage when the most famous bus in the world goes on tour to mark the 50th anniversary of the original route. It has just been announced that the tour will follow a major publicity launch at the National Exhibition Centre in Birmingham UK this November. Secondly, we are pleased to announce that we have bypassed the global shortage of PC and laptop components, and the first range of Jeeni own-brand computers is on sale at jeeni.com/shop. And thirdly, we are proud to make this advance announcement that Jeeni has been selected for the world première of a major new opera set in contemporary New York. The subject matter is unique and the production is world-class. We will stream the event in partnership with MultiViewMedia and this marks a major milestone for our brand recognition. Investors will be given the opportunity to secure Virtual Green Room tickets and VIP access to the composer, the performers and the major celebrities behind the event, when the programme is officially announced next month. We are opening Jeeni to investors worldwide for the first time, and are happy to declare our track record and current status to anyone who cares to visit jeeni.com/invest-in-jeeni. Your investment can be processed in as little as 30 minutes in the following simple steps. 1. You tell us how much you want to invest. 2. We add your details to the Seed Legals system, which calculates the shares to be issued. 3. We email you the Investment Proposal, Instant Investment Agreement and bank details. 4. You sign and witness the Agreement and your investment is transferred. 5. We agree to a Board Resolution and Shareholders Resolution and send form SH01 to Companies House for the issue of your shares.  6. That’s it. If you are still interested in investing in Jeeni please let us know so that we can send you the appropriate investment documents.