Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation.

Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch.

The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members.

We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour.

Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer.

Stay safe and well,

The Jeeni team.

BACK

09
Feb

Nnaomi - ‘Hate Me’ Single Review

Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’. This new single from Nnaomi should certainly be praised for its daring and experimental nature. Currently, RnB and neo-soul are genres that are often at risk of being represented in incredibly dull and uninspired forms. Dragging structures, tired performances and bland instrumentation plagues the style, especially in the mainstream. Which is why a progressive, texturally interesting and innovative RnB single like ‘Hate Me’ is so important for that corner of contemporary music; it displays that even a genre that has travelled as far as RnB still has room to change, adapt and evolve. The track begins with a lo-fi aesthetic due to the old home video tape that crackles over the opening piano. This nostalgic tone is then instantly contexualised with the opening lyrics, “Reminiscing on old days.” I think this clear emotive intention and focus from Nnaomi powers this single and is the main reason why the alternative creative choices work so well. The filtering bass synth introduced near the middle is used as an early hint that these retrospective thoughts could be too much to deal with and are at risk of overwhelming her. This is then interrupted by Nnaomi trying to explain herself. The moment she sings “explain”, the intense bass is silenced, as is the emotional use of reverb and echo on her voice. This is a fantastic example of a production technique being repurposed as a narrative device. At just over 2 minutes long, this track still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice which paints a tragic image of her thoughts and guilt becoming overpowering and too much to process. The production prowess needed to craft such a powerful, yet carefully crafted wall of noise is impressive and brave, considering that Nnaomi’s voice is so delicate and vulnerable on this track. The dissonant and wild synths heard towards the end are kept in a cage just big enough to have a volatile effect but small enough as to not overpower too much in the mix. The direction Nnaomi decided to go with this track is obviously genius however, the only way I could imagine it becoming more impactful is if the crescendo of noise grew even more and briefly took over completely before clearing out and finally letting her breathe. Nnaomi has now contributed two tracks to Jeeni’s RnB channel and we look forward to expanding the channel with similarly brilliant tracks in the future. Nnaomi has been a keen member of Jeeni’s mission for several months now. She sat down for an ‘Inside Story’ interview last summer at Victorious Festival in which she mentions her influences and favourite artists which ranges from Tyler, The Creator to Whitney Houston. Jeeni would love to flood our RnB channel with more acts just like Nnaomi, so reach out to us on social media if you'd like to contribute your work to Jeeni's library of talent: Instagram: https://www.instagram.com/jeenimusic/ Facebook: https://www.facebook.com/jeenimusic Twitter: https://twitter.com/jeenimusic Check out Nnaomi's showcase on Jeeni: https://jeeni.com/showcase/nnaomi/ How can Jeeni support artists like Nnaomi? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

17
Aug

Jeeni awarded Mover and Shaker status

Crowdcube have awarded Jeeni Mover and Shaker status. As of noon today, Jeeni is officially a "Crowdcube Hot Investment Opportunity." Many thanks to our investors for making it happen, and to Crowdcube for the accolade in recognition of us raising two-thirds of our target in less than a week. We now look forward to even greater success, as we aim towards 100% and then onwards to overfunding. With our detailed expansion program in place, the Jeeni traction continues to gain momentum. Today's audit is showing 2,395 active artist showcases, audience access of 2,693,700 worldwide, and a month-on-month growth rate of 4.1%. If you are happy to take Crowdcube's advice that Jeeni is a Hot Investment Opportunity, then who are we to disagree. Thanks again! Within days of going public on Crowdcube, Jeeni reached 67% of our overall £150K target. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share in our vision. Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Where artists get to keep 100% of everything they make. Check out our pitch and grab your share today. *Capital at Risk https://bit.ly/3BhEeia

12
Mar

Patti Smith - Piccadilly Circus Takeover

To celebrate 50 years since Patti Smith's first poetry performance at St Mark’s Church, New York in 1971, January 2021 sees Smith taking over all the light screens at London’s Piccadilly Circus. Being brought to the venue by Circa, curated by the digital artist Josef O’Connor and designed specifically to adhere to social distancing and lockdown restrictions, the installation and Piccadilly Circus takeover, will combine art, music, poetry and prose, and include two recorded performances – one scheduled for midnight on New Year’s Eve and another on the day of the US presidential inauguration on 20 January. Patti Smith in Piccadilly Circus - Photograph Circa Talking to Fiona Sturges from The Guardian, Smith explains, “Some of the work I did in my bedroom, some in a recording studio and some at my desk,” says Smith, 74 this week. “I had to teach myself how to use Photo Booth on my computer and film myself reading a poem. I’m sure there are 14-year-olds who can do this in five minutes but it took me quite a while. But I got there and I’m so proud of myself.” Her favourite piece is a reworked version of Peaceable Kingdom. Written in the aftermath of 9/11, it is a song of solace and hope in the face of catastrophe and, in performing it, Smith will be commemorating 100 NHS workers who have died from Covid. “It’s just so sad when we lose people who work so hard to rebuild our world,” she reflects. She will also read a new poem dedicated to the environmental campaigner Greta Thunberg, who will be 18 in January and who, Smith says, “pretty much sacrificed her childhood for all of us”. Four years under Trump has also taken its toll. “It’s been a terrible atmosphere to live in,” she says. “You try to do your work and not let [politics] permeate your consciousness daily but it does. It’s very insidious.” She notes that she and the outgoing president are about the same age. “I have encountered him in New York through the years and found him a horrible, narcissistic person and just a bad businessman. I’ve seen the debris of his deals. I think the damage he has done is going to be felt for a long time. It’s not going to be so easily healed because globally he has empowered people of a like mind.” Nonetheless she will take “huge psychological relief in the new administration. I’m a natural optimist so I’m not without hope or inspiration. What matters is trying to clean up some of his mess and get some order. I’m doing that in my house. I’m a messy person, and I know that before I can do something creative or exciting I’ve first got to clear everything away.” Circa presents Patti Smith throughout January at 20:21 GMT at Piccadilly Lights, London. A limited-edition print by Smith will be available to buy for £100 from 1 January. Viewers can watch the installation on YouTube from 23:45 GMT on 31 December. Words - Fiona Sturges at The Guardian

Jeeni Blog