Jeeni Blog

Helping the next generation of talent to build a global fanbase

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

/ By Doug Phillips
Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation.

Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch.

The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members.

We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour.

Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer.

Stay safe and well,

The Jeeni team.

05
Jun

Love everything creative and want to be a blogger or a podcast creator?

Are you a professional music journalist or a music student who wants to expand your arena? Are you a collaborator or curator or a podcast creator who would like us to help you distribute your work globally? For each blog and podcast posted we will donate £10 to you and also promote your blog and podcast to all our members for FREE and encourage anyone that reads your blog or listens to your podcast to donate as well, on average bloggers an pod casters can earn from $800 to $2,000 a month. The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances. We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so our members don't have to, and we grab the main highlights and takeaways to make it easy for them to absorb the plethora of information swimming around. The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. If you fancy joining Team Jeeni as a blogger, pod caster or a contributor and want to find out more just drop me a line and we can start chatting.

12
Oct

Jeeni Monthy Round-Up, September

Welcome to our new monthly blog update where we will discuss the latest news on topics such as streaming, music, performing, tech and all the other industries Jeeni aims to support.   Firstly, seeing as this is the beginning of the monthly round-ups we have broadened our news to cover the last few months. We wanted to begin by highlighting the long-awaited reopening of live music venues and the return of festivals to the UK! A Mast Journal on COVID-19 stated, “the COVID-19 outbreak has been framed primarily as an economic crisis, in which the music-based products and practices through which revenue is derived have been abruptly and, arguably, irreparably disrupted by a global public health emergency.” Many musicians struggled financially during this time, with many pleading to the public to help the industry. Thankfully by June 2021, the venues were able to reopen and festivals such as Reading, TRNSMT and Victorious were able to run once again. Members of Team Jeeni did an amazing job at Victorious, interviewing artists and showing our support to the industry and independent musicians. A BBC article stated “Artists cannot truly operate without their fandoms. Fans can still congregate online while we wait for their return.” While everything was shut down artists had to change the way they communicated with their fans and find ways to gather in virtual spaces. Jeeni believes that even now when venues are open, artists and creatives will use online spaces more and more. Jeeni is a great platform for them to do this as it is more ethical than most of the larger corporations and Jeeni artists keep 100% of everything they earn.   The next topic we wanted to highlight was brought to our attention from an NME article: “Fewer than 800 UK musicians make a living solely from online streaming,” and also “A particular finding points to artists making a “sustainable living” from streaming alone, revealing that approximately 720 British artists are able to. Those 720 musicians fall into the 0.4 per cent category of those who are achieving more than one million UK streams.” It is clear it is already challenging for independent artists to make decent earnings from streaming but "Spotify’s New Marquee Promotion Feature Is Forcing Artists to Pay to Reach Fans They Already Have — As Much as $0.50 Per Click” says Digital Music News. The big players in streaming are continuing to rip off artists and their fans alike. The article goes on to state that “it would take artists anywhere from 100 to 167 streams (on Spotify) to break even on just one sponsored click. That means each person who clicks on a sponsored Marquee campaign would have to listen to a new album roughly 12 times for the artist to break even on that fan’s interest." Thirdly, Twitch and the music industry clashed back in 2020 over licensing streamed music. Now a deal has been struck, but streamers are unhappy. Many streamers on the platform were hoping for a change but the deal remained virtually the same. "Only listen to safe music." All Jeeni royalty-free songs on the site are safe to use while streaming.   Fourthly, the New York Digital News site published a story surrounding TikTok and the platform’s new massive impact on music. Stating “TikTok is evolving into a very different kind of music streaming giant. TikTok creators who aren’t musical creators themselves are using music. Musicians get paid off the back of that, and it can become a healthy revenue stream. It helps break songs and artists, consumption goes up on the other platforms, more tickets are sold, a bigger live-streaming event can happen etc.”  Lastly, only just falling into the monthly round-up we wanted to highlight the release of the latest James Bond film No Time To Die. “One of the most famous pieces of film music of all time, this has featured in every single Bond film in some form or another since it played over the opening credits of Dr No back in 1962 is the John Barry & Orchestra, Monty Norman – James Bond Theme (1962)” Each film has a title song dedicated to it including the new track by Billie Eilish- No Time To Die. But the all-time Jeeni favourite has to be Paul McCartney's "Live And Let Die", which was written on the Wings Bus that Jeeni helped to rescue, and which goes back on the road next year.  Watch this space for exclusive info on that one!

12
Mar

A Showcase for a New Chapter - Biden's Inauguration

What a difference four years make! This Wednesday 20 January 2021 will see Joe Biden inaugurated as the 47th President of America and he's planning a showcase for a new chapter. To begin the process of uniting his divided country, The Presedential Inaugural Committee has assured, the pared down event for health and safety reasons, will feature 'music, poetry, dance and pay homage to America's heroes on the frontline of the pandemic'. President-Elect Joe Biden and Lady Gaga - Photo: Variety When the outgoing President, Donald Trump stepped up to take the oath in 2017, he had struggled to get artists and crowds to help him celebrate. Having been turned down by Elton John, Celine Dion, Kiss and others, he eventually secured the services of the Mormon Tabernacle Choir, rock band 3 Doors Down and country singer Toby Keith. It is alleged he also had the further embarrassment of having to have a crowd edited into the TV footage, as so few had shown up to witness the ceremony. Joe Biden in contrast, has had his pick of the crop and the list of artists wanting to be a part of the showcase action reads like a Grammy Award ceremony. Lady Gaga will be singing 'The Star Spangled Banner' for the swearing-in ceremony, due to commence at 11:30am. The inauguration line-up of stars reported so far, includes Bruce Springsteen, Jennifer Lopez, John Legend, The Foo Fighters, Demi Lovato and Jon Bon Jovi, who also performed at Obama's inauguration in 2009. Justin Timberlake is confirmed, writing on twitter he will be performing a track he wrote with Ant Clemons during the lockdown. Timberlake recorded his final vocals for 'Better Days' on the night of the election. The track reflects the last year and the frustration, grief, anger and powerlessness everyone has felt, whilst encouraging everyone to stay hopeful. The spoken-word will play a large part in the proceedings too. The new President's speech to the nation will be an obvious focal point, alongside the words from his Vice-President, Kamala Harris. The firefighter Andrea Hall will lead the Pledge of Allegiance. Amanda Gorman, the first National Youth Poet Laureate will recite a poem. Father Leo O'Donovan and Reverend Dr Silvester Beaman, longtime friends of the Biden's, will deliver invocation and benediction, respectively. Vice-President Elect Kamala Harris - Photo: Getty American National Treasure, Tom Hanks, is also hosting a prime-time special, 'Celebrating America' on the night of the inauguration. the programme will air across multiple networks. More names are expected to be added to the itinerary, as the event is marking one of the most important days in US history for many years. http://www.twitter.com/joebiden www.twitter.com/kamalaharris www.jeeni.com