Jeeni Blog

Helping the next generation of talent to build a global fanbase

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

/ By Doug Phillips
Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation.

Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch.

The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members.

We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour.

Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer.

Stay safe and well,

The Jeeni team.

03
Sep

Jeeni reaches £100K funding target in 6 days

Day 6: Jeeni announces they have reached their funding target in 6 days and now aim to overfund. If you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell.  “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

12
Mar

Award-Winning Photographer Shoots Via 'Virtual World'

As the official photographer in the Jeeni team, Sharron Goodyear is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, with 14 years of industry experience. She has now taken her award-winning talents to shoots via the 'Virtual World' and Jeeni CEO, Shena Mitchell, put her to the test. Sharron Goodyear - Award-winning photographer Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Her photo-shoots are VIRTUAL, enabling her to work with a global client base, directing her subjects in their homes or on location, from her UK studio via the internet. Sharron took the below photographs of Shena, more than 50 miles from her subject! However, having an eye for positioning the camera, perfect attention to detail and the ability to put Shena or any subject at their ease. Eliminating any self-consciousness or embarrassment, meant the whole event was simple and painless. The results speak for themselves. Shena Mitchell - CEO & Founding Partner of Jeeni Shena described her virtual shoot experience, "As Founding Director of Jeeni, I wanted to make sure our subscribers are in great hands, so I booked a VIRTUAL shoot in the comfort of my own home. The intention was to increase my social media presence. I had so much fun and Sharron created over 30 shots to choose from. I picked my favourites and changed my profile picture on Facebook. Within a few hours I had gained 210+ likes, 134 comments and 4 shares. Instant success!" Getting ahead of your competition, is tough on so many levels and from a marketing perspective, there comes a point when 'selfies' just aren't up to the task. Whether you need portraits for profiles, album covers or merchandise, investing in proper photography is always money well spent. It also allows you to get creative and experiment with a different 'look' or a new 'style' to help with your branding. Whatever your skills and talents, Jeeni subscribers will be able to realise the benefits of Sharron's award-winning expertise via her website, plus she is offering a special rate of £95 to Jeeni subscribers for the month of March. So, book your slot, check your internet connection and double-check your teeth for spinach! www.jeeni.com www.sharrongoodyear.com

17
Dec

Weekly Round-Up # 6

The latest news on all things Jeeni, music and entertainment.  BRITs Rising Star Award, 2022 Announced:  Last time on Weekly Round-Up, we spoke about the three female stars nominated for the ‘2022 Rising Star’. Lola Young, Bree Runway and Holly Humberstone were all up for the chance to earn the prestigious honour. Last Thursday, much to her disbelief, 2019 ‘BRIT Rising Star’ winner, Sam Fender personally handed Holly Humberstone her well-deserved trophy during a recording session together.  Humberstone couldn’t quite believe her achievement at first and had to be reassured several times by Fender, “That is yours, that is definitely yours, you’ve won it!” he clarified. Holly was still looking around to the surrounding BRITs crew, caught off-guard, “There’s loads of cameras on me, how am I supposed to react?” she laughed. “It just doesn’t feel real. This year has been a wild ride and a year of firsts, and I am so grateful and thankful for everyone who has helped make this happen!”  Holly is also the first confirmed performer for the 2022 BRITs awards, taking place at the O2 Arena on Tuesday, the 8th of February.  Rising Cases of the Omicron Cases not Currently Risking Future Plans for Live Music:  An overshadowing feeling has been hovering over the heads of live music fans lately, which feels all too alike to the same sensation from mid 2020 when our light-at-the-end-of-the-tunnel plans were slowly but surely getting postponed one-by-one. Everyone however, not just music fans are keeping their ears to the ground for any information about the newest variant of concern, Omicron.   One or two gigs have been cancelled recently so if you're an artist, make sure you check that your gig can still go ahead and for music fans, keep your ears open for news around gigs you're going to. Some good news; The UK’s, Health and Social Care Secretary, Sajid Javid said that “A record 548,039 booster vaccines were administered yesterday as we ramp up our vaccination programme and bolster our defences against the virus.” (Referring to Tuesday, the 14th).  However, in the US, experts predict a ‘perfect storm’ this Winter as Omicron, Delta and seasonal flu will create a pandemic trifecta that will overwhelm hospitals.  Details are currently unconfirmed about the transmissibility, and severity of symptoms from the Omicron virus and so many are still holding their breath for their future plans such as gigs, festivals and holidays. So far, they are largely untouched, it’s just difficult to say for how long.  Top Albums of the Year Lists Released:  Each year, every major music publication curates their own summary of the past year of music with a carefully positioned list of the ‘best albums’ the year had to offer. December tends to be a good time to release such lists as this is when releases tend to dry up, slow down and recharge for the new year.  In the world of hip-hop, Grisleda’s Mach-Hommy appeared on lists like CRACK, Esquire, Pitchfork, Paste and Fader for his gritty, truth-telling record, ‘Pray For Haiti’. Tyler, The Creator featured on much of the same lists for his 'IGOR' follow-up ‘Call Me If You Get Lost’ as well as hitting number 4 on Rolling Stone’s list. Madlib’s Four Tet-arranged record, ‘Sound Ancestors’ also made a splash on the lists considering its nature as a hip-hop instrumental album. Perhaps unfairly but not surprisingly, Kanye’s ‘Donda’ was certainly a rare occurrence on the lists.  ‘Promises’, the mesmerising collaboration with Floating Points and John Coltrane partner, Pharoah Sanders justifyably made a lasting impression with the majority of publications for its ground-breaking achievements in structuring, genre-blurring and pure emotion provoking. Reaching number 1 on Paste and 4 on Pitchfork, the time-altering project certainly got the respect it deserved.  Jazmine Sullivan’s ‘Heaux Tales’ made a massive impression on publications, finding its way on the top ten list of Rolling Stone and Fader and becoming the champion top spot of Pitchfork and Vulture’s lists. The album was an RnB empowerment for women, everywhere and resonated with many a music critic this year.  These lists often conjoin to form very similar and topical elections for the best of what the year had to offer, however, the lists are such a great tool to pan for gold and find those precious, hidden gems that make their way on the lists. This year, amongst the gems hid albums like ‘Daddy’s Home’ by St. Vincent, Squid’s ‘Bright Green Field’ and ‘Cavalcade’ by black midi, however many more obscure features on these lists are still waiting to be explored fully.  Jeeni News:  New Artists Join Jeeni’s Mission:  This week, we introduced three new, exciting artists; Lennox Campbell (aka Biggz Manifest), Giack Bazz and Khole Baldeo. We can’t wait to see what they do next and what we can do for their blossoming careers!  New blogs on Jeeni’s newest artists:  Earlier this week, we featured four new Jeeni artists as a part of our Artist Focus blog series; the South-coast soulstress, Amba Tremain, pop-funk trio, Barbudo, indie experimentalist, Giack Bazz and Portsmouth rapper, Baby Panna.  We also released reviews of Amba Tremain’s ‘Baby You’re Gold’ single, Giack Bazz’s ‘Childhood Dream’ album and DarkStarGraver’s ‘Gohan’ single.  Check out the showcases of these excellent artists: DarkStarGraver: https://jeeni.com/showcase/darkstargraver Giack Bazz: https://jeeni.com/showcase/giack-bazz  Lennox Campbell: https://jeeni.com/?s=lennox+campbell Amba Tremain: https://jeeni.com/showcase/amba-tremain Barbudo: https://jeeni.com/showcase/barbudo  Baby Panna: https://jeeni.com/showcase/baby-panna Khole Baldeo: https://jeeni.com/?s=khole+baldeo