Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

/ By Freya Devlin
Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

  

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed? 

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni? 

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

18
Feb

Artist Focus: Cassius Gray

With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene.  Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. His last single, ‘Sunbeds’ is a lush and lavish piece, fueled by smooth, old-school RnB samples and sentiments; listen on Jeeni here: https://jeeni.com/sunbeds-cassius-gray/. And check out Cassius’ showcase here: https://jeeni.com/showcase/0xr7kzzd8v5p/   Cassius has been making music for seven years now and has been developing his sound with every chance he’s had. His track from 2019, ‘A.M’ has nearly 1 million listens and according to Cassius is a surefire crowd-pleaser, “my favourite to perform was my song A.M with Souleymane Noe/Luther King, it bangs so hard live man!” Luther King contributes an icy cold verse on ‘A.M’, as well as providing the dangerously catchy “I don’t care if this tune don’t bang” hook.   One of many successful collaborations, ‘A.M’ set a trend of sorts; ‘Jp from 640’, Teddy, J P Rose, and producer San Tino all followed with collaborations after the 2019 single. Cassius especially praised the latter for the creative synergy the two have, “Specifically shout out to my guy San Tino - the producer of our 2021 Single ‘Cookoo’”. This track from last year saw Cassius venture into an entirely new direction for his vocal talent: garage. San Tino lays down an unmistakable modern garage beat over which he plays calming synth pads and minimal, yet effective added percussion. As well as just rapping, Cassius also sings over the freeing instrumental in the form of expressive, auto-tuned vocalisations and humming. This stylistic risk and subsequent pay-off makes ‘Cookoo’ a clearly special moment in Cassius Gray’s young discography.  ‘Chillhop’ and ‘jazz rap’ are broad genres that Cassius is often inclined towards, but to expect one style from this artist is pointless. Cassius’ influences act like a rolling snowball, picking up anything and everything in its path and using it to make it stronger, more complex and layered. His inspirations stem back to early 90s hip-hop, namely ‘A Tibe Called Quest’. Q-Tip's crew redefined hip-hop and continues to stir the imaginations of entire generations of artists even now. Tribe’s approach to samples, beats and attitude can regularly be seen in Cassius’ own work, especially with tracks like ‘Mum Called?’ and the collaborative, ‘World Spins Too Fast’.  Cassius is an essential component of this new and exciting wave of UK hip-hop and Jeeni, along with all of his fans, can’t wait for his debut album, which he promises is lined up for this year. Make sure you’re following Cassius on social media to stay in the loop of his ever-developing sound.  Instagram: https://www.instagram.com/cassiusgray_/   Facebook: https://www.facebook.com/cassiusgraymusic   Jeeni showcase: https://jeeni.com/showcase/0xr7kzzd8v5p/   How can Jeeni support artists like Cassius Gray?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  artist biography

02
Jul

Ola Onabulé, British-Nigerian singer/songwriter, Jeeni Pick of the Day

Ola Onabulé, British-Nigerian singer/songwriter has had a career that spans almost two decades. He released much of his music on his own label, Rugged Ram Records, after recording for Elektra and Warner Bros.Onabulé has built an enviably solid music career through a relentless schedule both in the recording studio and as an international touring performer. He has always been interested in crossing cultural and musical boundaries. The emotion and virtuosity in his three-and-a-half octave baritone voice channels his poignant storytelling. Which has given life to previous studio works exploring his Nigerian roots, his Western upbringing, family life, and musical influences ranging from jazz to soul, world, and pop. In an independent career spanning more than 20 years. Ola has performed at many of the most respected international jazz festivals including Montreal, Vancouver, San Sebastian, Istanbul, Washington, and Umbria. As well as at concert halls and Jazz clubs worldwide, building and consolidating a reputation with audiences globally. He has presented music from his albums with his quartet/quintet. As well as with much larger ensembles of big bands and symphonic orchestras, such as the WDR Big Band of Cologne, the SWR Big Band of Stuttgart, and the Danish Radio Big Band, Copenhagen, and the Big Band Jazz Y Mexico in Mexico City. Ola Onabulé’s reach is global, connecting with audiences worldwide through his soulful voice and his elegant appearance. Whether live on stage or on record, he gives a thoughtful interpretation of his experiences and the world around him, with music crafted with meticulous attention to detail in his arrangements and production. With a newly recorded collection of original songs. Meticulous attention to detail in his arrangements and production. Point Less, is a follow-up to Onabulé’s last album, It’s The Peace That Deafens, boldly expressing thoughts on social injustice, reminiscent of Marvin Gaye’s 'What’s Going On'. It is an activist’s call – at once a celebration of life and a cautionary take on the social forces that threaten it. Ola Onabulé is a perfect example of an independent singer songwriter that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out Ola Onabulé’s showcase here: Ola Onabule Showcase along with other showcases to add to your playlist. jeeni.com. #olaonabule #singersongwriter #jazz #original #worldmusic #soulmusic #jazzfestival #fusionmusic #vocalists #jazzsinger #soulsinger #liveinconcert #blues #jazzmusic #jazzfest #soulful

03
Sep

Victorious Festival - Colour of the Jungle

Colour of the Jungle are a five-piece rock band, performing at this years Victorious Festival. The bands captivating songwriting and energy has resonated with audiences from Munich to the South coast of England. The group of five friends jammed for fun before moving to the studio, where they soon discovered their true potential and recorded their debut EP The Jungle Book. Their catchy-but-emotional, approachable-yet-raw sound is built upon sexy bass-driven rhythms and edgy instrumentation. Creating music that sticks in the head and the heart. Following the release of their debut EP The Jungle Book, Colour of the Jungle dropped ‘Steel Tray’. A summer anthem that captures the complex bass lines of John Harris, confident drum beats of Dan Fiford, rhythmic riff and leads of Joe Costello and Brendan McVeagh, and intriguing lyrics of Jack Evans. Inspired by iconic rock and roll greats such as Kings of Leon, Red Hot Chilli Peppers and The Growlers, Colour of the Jungle are sculpting their own identity of modern garage rock. To date Colour of the Jungle have played many festivals. Including Victorious, Wickham, Street Party and Hayling Island Kite Festival. Along with playing many events and venues from their hometown Portsmouth, all around Hampshire, right through to London and also venturing out to Munich… you could say there are truly creating a stir in the jungle. The Pompey band continue to make a name for themselves, gaining an impressive reputation with their live shows. Winning “Best Local Band’ in the 2021 Southsea Folk Awards. Colour of the Jungle at Victorious Festival 2021 Victorious Festival is the UK’s biggest metropolitan festival and returns to Southsea Seafront this this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood and many more. COTJ will perform a set including music from their new EP ‘Monkey Mind’ on the Seaside Stage at Victorious Festival. Nick Courtney, will present the Seaside Stage, showcasing the best up and coming talent from Portsmouth and surrounding areas. See cruise liners soar past while watching the next big thing. Catch Colour of the Jungle on the Seaside Stage on Saturday 28th August 2021 at the Victorious Festival, Portsmouth. Or check out Colour of the Jungle’s showcase here: Colour of the Jungle | Showcase | JEENI #independent #victorious #festival #portsmouth #jeeni #colourofthejungle #showcase