Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

/ By Freya Devlin
Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

  

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed? 

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni? 

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

09
Feb

Nnaomi - ‘Hate Me’ Single Review

Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’.   This new single from Nnaomi should certainly be praised for its daring and experimental nature. Currently, RnB and neo-soul are genres that are often at risk of being represented in incredibly dull and uninspired forms. Dragging structures, tired performances and bland instrumentation plagues the style, especially in the mainstream. Which is why a progressive, texturally interesting and innovative RnB single like ‘Hate Me’ is so important for that corner of contemporary music; it displays that even a genre that has travelled as far as RnB still has room to change, adapt and evolve.  The track begins with a lo-fi aesthetic due to the old home video tape that crackles over the opening piano. This nostalgic tone is then instantly contexualised with the opening lyrics, “Reminiscing on old days.” I think this clear emotive intention and focus from Nnaomi powers this single and is the main reason why the alternative creative choices work so well.  The filtering bass synth introduced near the middle is used as an early hint that these retrospective thoughts could be too much to deal with and are at risk of overwhelming her. This is then interrupted by Nnaomi trying to explain herself. The moment she sings “explain”, the intense bass is silenced, as is the emotional use of reverb and echo on her voice. This is a fantastic example of a production technique being repurposed as a narrative device.  At just over 2 minutes long, this track still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice which paints a tragic image of her thoughts and guilt becoming overpowering and too much to process.  The production prowess needed to craft such a powerful, yet carefully crafted wall of noise is impressive and brave, considering that Nnaomi’s voice is so delicate and vulnerable on this track. The dissonant and wild synths heard towards the end are kept in a cage just big enough to have a volatile effect but small enough as to not overpower too much in the mix.  The direction Nnaomi decided to go with this track is obviously genius however, the only way I could imagine it becoming more impactful is if the crescendo of noise grew even more and briefly took over completely before clearing out and finally letting her breathe.  Nnaomi has now contributed two tracks to Jeeni’s RnB channel and we look forward to expanding the channel with similarly brilliant tracks in the future. Nnaomi has been a keen member of Jeeni’s mission for several months now. She sat down for an ‘Inside Story’ interview last summer at Victorious Festival in which she mentions her influences and favourite artists which ranges from Tyler, The Creator to Whitney Houston. Jeeni would love to flood our RnB channel with more acts just like Nnaomi, so reach out to us on social media if you'd like to contribute your work to Jeeni's library of talent: Instagram: https://www.instagram.com/jeenimusic/   Facebook: https://www.facebook.com/jeenimusic   Twitter: https://twitter.com/jeenimusic   Check out Nnaomi's showcase on Jeeni: https://jeeni.com/showcase/nnaomi/   How can Jeeni support artists like Nnaomi?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

05
Jun

How to Apply To Play Music Festivals & Events Across the World

I found this great article on Di++O website with links to current UK and overseas opportunities. It's really useful and very informative, as it is up to date and also has direct links to the festival or event where you can apply - so super helpful. Remember, before you apply to perform at any of these music festivals and events, be sure to read the application instructions and conditions carefully for the best chance of success. Some events may only accept submissions from artists of certain styles and genres, so make sure your act fits the bill before submitting your application. CURRENT UK & EUROPE OPPORTUNITIES Are You Listening? Festival | April 2020 | Reading, UK | Apply here Live at Leeds | May 2020 | Leeds, UK | Apply here Hanwell Hootie | May 2020 | London, UK | Apply here Mello Festival | May 2020 | Worcestershire, UK | Apply here Elderflower Fields | May 2020 | East Sussex, UK | Apply here The Great Escape | May 2020 | Brighton, UK |Apply here Sound City | May 2020 | Liverpool, UK | Apply here Leestock | May 2020 | Suffolk, UK | Apply here Wychwood Festival | May 2020 | Cheltenham, UK | Apply here Camden Rocks | May 2020 | London, UK | Apply here Long Division Festival | June 2020 | Wakefield, UK | Apply here Sweden Rock | June 2020 | Sölvesborg, Sweden | Apply here Eden Festival | June 2020 | Dumfries, Scotland | Apply here Isle of Wight Festival | June 2020 | Isle of Wight | Apply here Beacon Festival | June 2020 | Oxford, UK | Apply here Sea Sessions | June 2020 | Donegal, Ireland | Apply here Leigh Folk Festival | June 2020 | Essex, UK | Apply here Black Deer Festival | June 2020 | Kent, UK | Apply here Kendal Calling | July 2020 | Kendal, UK | Apply here Y Not? Festival | July 2020 | Derbyshire, UK | Apply here Ampthill Festival | July 2020 | Bedfordshire, UK | Apply here EskFest | July 2020 | Cumbria, UK | Apply here Nibley | July 2020 | Cotswolds, UK | Apply here Daxonbury Festival | July 2020 | North Bedfordshire, UK | Apply here Techfest | July 2020 | Nottinghamshire, UK | Apply here El Dorado | July 2020 | Herefordshire, UK | Apply here Ipswich Music Day | July 2020 | Ipswich, UK | Apply here Barn On The Farm | July 2020 | Gloucester, UK | Apply here Brainchild Festival | July 2020 | East Sussex, UK | Apply here Not a Cult Festival | July 2020 | Worcestershire, UK | Apply here Nass Festival | July 2020 | Somerset, UK | Apply here Beat-Herder | July 2020 | Lancashire, UK | Apply here Ashford Festival in the Park | July 2020 | Kent, UK | Apply here Shankra Festival | July 2020 | Lostallo, Switzerland | Apply here Nozstock | July 2020 | Herefordshire, UK | Apply here Boomtown | August 2020 | Hampshire, UK | Apply here 110 Above | August 2020 | Leicestershire, UK | Apply here Off Festival | August 2020 | Katowice, Poland | Apply here Humber Street Sesh | August 2020 | Hull, UK | Apply here Beyond the Woods | August 2020 | Lincolnshire, UK | Apply here Farmer Phil’s Music Festival | August 2020 | Shrewsbury, UK | Apply here Arctangent | August 2020 | Bristol, UK | Apply here Green Man | August 2020 | Brecon, UK | Apply here Beautiful Days | August 2020 | Devon, UK | Apply here Weyfest | August 2020 | Surrey, UK | Apply here Victorious | August 2020 | Portsmouth, UK | Apply here Valley Fest | August 2020 | Bristol, UK | Apply here Phoenix Festival | August 2020 | Cotswolds, UK | Apply here Cambridge Folk Festival | August 2020 | Cambridge, UK | Apply here Off The Tracks Festival | August 2020 | Leicestershire, UK | Apply here End of the Road | September 2020 | Dorset, UK | Apply here Illusive Festival | September 2020 | Northamptonshire, UK | Apply here Worcester Music Festival | September 2020 | Worcester, UK | Apply here Euroblast | September 2020 | Cologne, Germany | Apply here Live at Heart | September 2020 |Örebro, Sweden | Apply here Reeperbahn Festival | September 2020 | Hamburg, Germany | Apply here Equinox Festival | September 2020 | Lincolnshire, UK | Apply here Waves Vienna | September 2020 | Vienna, Austria | Apply here Moseley Folk Festival | September 2020 | Birmingham | Apply here Mercat de Musica | September 2020 | Barcelona, Spain | Apply here Iceland Airwaves | November 2020 | Reykjavik, Iceland | Apply here CURRENT USA, CANADA & SOUTH AMERICA OPPORTUNITIES Tiny Lights Festival | June 2020 | Ymir, Canada | Apply here Blue Ox Festival | June 2020 | Eau Claire, Wisconsin | Apply here NXNE | June 2020 | Toronto, Canada | Apply here Nelsonville Festival | June 2020 | Nelsonville, Ohio | Apply here Epicenter Festival | May 2020 | Charlotte, North Carolina | Apply here Music at the View | May 2020 | Tonasket, Washington | Apply here Texas Music Showcase | July 2020 | San Antonio, Texas | Apply here Red, White & Bluegrass Festival | July 2020 | Beaver Creek, Ohio | Apply here Hopscotch | September 2020 | Raleigh, North Carolina | Apply here Arise Music Festival | August 2020 | Loveland, Colarado | Apply here Springfield Indie Soul Fest | August 2020 | Springfield, Massachusetts | Apply here Rock al Parque | August 2020 | Bogota, Colombia | Apply here Americanafest | September 2020 | Nashville, Tennesee | Apply here Deadwood Jam | September 2020 | Deadwood, South Dakota | Apply here Strawberry Music Festival | Spring/Fall Annually | California | Apply here Joshua Tree Music Festival | Spring/Fall Annually | Joshua Tree, California | Apply here CURRENT AUSTRALIA, AFRICA & ASIA OPPORTUNITIES Bali Spirit Festival | April 2020 | Bali, Indonesia | Apply here Cape Town Coffee Festival | May 2020 | Cape Town, South Africa | Apply here Bayimba International Festival | August 2020 | Uganda | Apply here Winter Fest | August 2020 | Lesotho | Apply here Music Matters | September 2020 | Singapore | Apply here Maldon Folk Festival | October 2020 | Maldon, VIC, Australia | Apply here Mushroom Valley | October 2020 | Yalboroo, QLD, Australia | Apply here Tablelands Folk Festival | October 2020 | Yungaburra, QLD, Australia | Apply here Queenscliff Music Festival | November 2020 | Queenscliff, Vic, Australia | Apply here Thanks Di++O Team for such a great article, we have sent links to your website so that our members can find out more. https://www.dittomusic.com/ Our next blog will pinpoint what you need to consider once you have applied and been accepted to play. We are going to create a check-list that our members can actually use. Best of luck and let us know how you got on.

03
Mar

Artist Focus: Nnaomi

Describing her own music as “euphoric, experimental and nostalgic”, Nnaomi is paving her own exciting path in the RnB and neo-soul corner of music.  Portsmouth based Nnaomi has been an essential Jeeni artist for some time now and has most recently added her newest single, ‘Hate Me’ to one of Jeeni’s most rapidly advancing and growing channels, RnB (https://jeeni.com/channel/all-channels/r-and-b/). “At just over 2 minutes long, 'Hate Me’ still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice, painting a tragic image of her thoughts and guilt becoming overpowering and too much to process.” Check out the full review of ‘Hate Me’ here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/   This newest track promises a lot from Nnaomi and if her short collection of singles says anything at the moment, it’s that she can deliver on them all. Nnaomi describes her singles as “little stories”, “I say this because the songs I make come from my real emotions and real experiences, the beats I choose actually bring emotions and thoughts out of me I feel like I suppress because I’m surprisingly not very good at talking about my feelings, so instead I put it in songs. It’s the easiest way for me to express myself”. From this analysis into her own work, it’s no longer a mystery as to why so much emotion is contained in tracks like ‘Like Me’ and ‘Hate Me’.  Mental health, and processing emotions healthily is certainly a recurring theme in Nnaomi’s work, as she explains, “Something that inspires me is my own ability to take advantage of the fact that sometimes my emotions are intense, finding a way to execute it in a healthy way has been amazing because I’m so used to bottling it up, which wasn’t beneficial”. Besides from her methodology in utilising emotions as a key inspiration for her work, Nnaomi’s has some specific masters in the alternative RnB genre to thank for her curious and adventurous creative tendencies. Progressive soul artist, Frank Ocean is a major influence for Nnaomi, as is modern neo-soul singer, SZA.  When asked about the similarities in the titles of ‘Like Me’ and ‘Hate Me’, Nnaomi noted that the connection was both coincidental but likely sub-consciously intended at the same time, “I wanted to portray my mental state in a way that was artistic. “Like Me” was written when my views and thoughts on certain things were hopeless and reminiscent. “Hate Me” is like the healing sister. The one that’s accepted the way that “love” and its experiences can sometimes change you for the worst. A much more self-aware and grown-up outlook on love and how to deal with it”; a poignant and layered insight into this partnership of singles.   Nnaomi hints at longer projects in the future, however she's currently happy “taking it one step at a time” with fantastic singles like ‘Party’s Over’, ‘Like Me’ and ‘Hate Me’. She’s also excited to arrange more live shows this year as restrictions are the lowest they’ve been in years.   Follow Nnaomi on socials to stay updated on what she’s working on:  Twitter: https://twitter.com/nomesm_   Instagram: https://www.instagram.com/naomim_0/   Check out Nnaomi’s showcase on Jeeni: https://jeeni.com/showcase/nnaomi/   How can Jeeni support artists like Nnaomi?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.