Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

/ By Freya Devlin
Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

  

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed? 

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni? 

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

07
Mar

Julience - ‘Love Lies Cold’ Single Review

Julience’s continues his one-man effort in keeping rock alive with this impactful hard rock ballad, ‘Love Lies Cold’.  Hailing from The Netherlands, Julience moved to Manchester to pursue his dream in music where he has been harking back to the golden age of rock ever since. This single is the multi-instrumentalist and singer-songwriter's second single and Jeeni is excited to be able to feature Julience’s fantastic throw-back tracks on our rock and guitar channels as they release. Check out Jeeni’s rock channel here, https://jeeni.com/channel/all-channels/rock/. And check out Julience’s Jeeni showcase here, https://jeeni.com/showcase/julience/?view=about.  Rock music is very robust; time and time again, it has come so close to disappearing only to revive itself and evolve to fit better into modern music climates. The difference with Julience is that he refuses to dilute the music he loves to conform to fit anything other than himself. Even in the infancy of his discography, he’s gained recognition and respect for keeping an older form of rock alive in the present day. Julience has been featured on over 30 playlists on streaming platforms with titles like ‘Punk Goes Pop’, ‘Retro Now Rock’ and ‘Rock ‘n Roll isn’t Dead’.  The only modernisation Julience grants himself is the clarity and up-to-date standard in his production and performances. Something specific that separates Julience from other modern rock groups is his truly guitar-centric compositions. It can sometimes feel as though the art of the guitar solo is slowly getting lost and becoming something of an artifact but Julience’s electric interjections teased from the very beginning eventually come to fruition as a finger-tapping, string-bending celebration of musicianship that ties the entire piece up.  Among the rock n roll hall of fame legends that Julience clearly looks up to, specific inspirations that come to mind from 'Love Lies Cold’ include Billy Idol, Guns N’ Roses and most notably, Iron Maiden. This 80s era is where rock was at its most mainstream and so Julience’s decision to honour that time is a lot of fun. It’s also so satisfying to see him fill in a market for those that weren't quite ready to say goodbye to those days.  Check out ‘Love Lies Cold’ here: https://jeeni.com/love-lies-cold-julience/.  How can Jeeni support artists like Julience?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

03
Sep

Jeeni now live to the public on Crowdcube having raised £80K and on schedule to reach £100K target.

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. If you want to see our pitch click HERE. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell.  “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase.  We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out.  This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps."  When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy.  When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success!  We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube.  To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

12
Mar

Bowie Vinyl, is Heaven Sent

New David Bowie vinyl is heaven sent, for fans and collectors alike. We all have phones and computers bulging with playlists or demand 'Alexa' instantly plays a chosen track. However, the buzz around vinyl is real, after years of being cast off to the world of the geeky collector. If you have never sat next to a deck and placed a needle on a record, you've missed one of the joys of life. Record labels are now taking vinyl more seriously than they have probably done for 30 years and production is now seen as key to any new release. January 8th 2021 would have been David Bowie's 74th birthday. To mark this occasion, Parlophone/ISO are offering two previously unreleased cover versions, pressed onto a limited edition, double-sided 7" single. This heaven sent vinyl offers the tracks, 'Mother' by John Lennon and Bob Dylan’s 'Tryin' to Get to Heaven'. David Bowie - new double-sided release The 7” single is limited to 8147 (Bowie's birth date) numbered copies, 1000 of which will be on cream coloured vinyl, available only from the official David Bowie store and Warner Music’s Dig! store (the remainder will be black). Both tracks will be available to stream and download. Bowie's version of 'Mother' was produced by Tony Visconti in 1998 for a Lennon tribute, that never materialised. It was originally recorded by Lennon for his 1970 album John Lennon/Plastic Ono Band. Bob Dylan’s original 'Tryin' to Get to Heaven' was released on his 1997 'Album of the Year' GRAMMY winning 'Time Out Of Mind'. David’s version was recorded in February 1998 during the mixing sessions for the ‘LiveAndWell.com’ album. As if this wasn't enough for the die-hard Bowie fans and vinyl collectors, Parlophone are also marking the 45th Anniversary of Bowie's 10th studio Album, 'Station To Station' with a limited edition pressing in red and white vinyl, to be released 22 January 2021. David Bowie - 'Station to Station' anniversary release Originally released 23rd January 1976, it has remained a classic among fans and critics alike. The album was unusual as it contained just six tracks, but still offered at a little over 38-minutes of music. 'Station to Station', was the first David Bowie album to become a bigger commercial success in the USA, than in the UK. It reached #3 on the Billboard 200 and #5 on the official UK album chart. Four of the 'Station To Station' tracks were released as commercial A-sides by RCA, with 'Golden Years' being the pre-album hit on both sides of the Atlantic. The song scored Bowie yet another top ten just in time for the Christmas UK chart in 1975, where it remained right up to the release of the album in January 1976. 45 years on from its release, 'Station To Station' is now seen as a musical bridge between the ‘plastic soul’ of 1975’s 'Young Americans' and the start of Bowie’s Berlin era with 1977’s 'Low'. For more information go to: www.davidbowie.com