Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed?

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni?

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

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13
Aug

Jeeni hits £100K of its funding target in 3 days

Jeeni has reached a whopping 67% of our Crowdcube funding target in record time, thanks to nearly 100 investors. Check out our pitch here and join in the fun. ttps://www.crowdcube.com/companies/jeeni/pitches/qD0WNq Jeeni is the ethical online platform dedicated to supporting unsigned musicians and performers by helping them reach a global fanbase. over 2,300 brilliant artist showcasesover 2.7 million audience outreachbuilt-in marketing tools for successkeep 100% of everything earned through the platformGRAMMY award-winning supporters No other streaming service helps like Jeeni Jeeni gives artists a built-in fan database to communicate and market to anyone who votes for them or likes their work. Safely, legally and all opted-in. With FREE marketing reports for all campaigns. Jeeni has a track record of success. Jeeni creator Mel Croucher founded the UK videogames industry! Now he has created the Jeeni platform, complete with all the tools, marketing and fan outeach that new talent deserves. He is joined by GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We’ve all made it to the top, and now we’re giving something back to a new generation. We’ve got the experience, they’ve got the talent. Now we’re giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too.”Roger Watson, Jeeni Check out our pitch here. https://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

04
Apr

Zeeteah Massiah on Music, Performing and Life during 2020

Zeeteah Massiah is a Number One Billboard Dance Chart star who specialises in Reggae, Jazz and house music. Like many artists, the last year has provided many challenges for Zeeteah, but also a host of new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni's online JAM festival. It’s been the craziest year ever, but we’ve made it through thirteen months in and out of lockdown. At the beginning of 2020, I unveiled a brand-new sound and a wicked new band, and I was full of high hopes for the year. I was excited and ready to go. And then Covid hit. It took me three weeks into the first lockdown to come to terms with the fact that I wouldn’t be going on stage again for a long time. I was in a fog for weeks and then I thought: just because I can’t be on stage doesn’t mean I can’t make music. I suddenly had an impulse to record a new version of an old song that I’ve always loved – United We Stand by Brotherhood of Man. It seemed so right for that moment. Paul, my husband and musical partner, understood immediately the sound I was looking for, and we set to work in our studio. Three of my favourite musicians played on the track – remotely, of course – and family and friends in London, Germany and the Caribbean filmed lovely cameos for the video. It was such fun to do, and it got a wonderful response. You can check it out on Jeeni. And then a man called George Floyd died in Minnesota, and we were all plunged into a very different mood. I didn’t realise how painful many of my feelings about race were, and how deeply they were buried, until I started telling Paul, with tears in my eyes, about growing up in London as a young black girl from Barbados. I was constantly made to feel a certain way simply because of the colour of my skin. Here we are in 2021 and, sadly, many things are still the same. At one point I blurted out to Paul, “You don’t know how it feels to be Black”. He took those words and turned them into a song called You Don’t Know. We recorded it and made the video in July. It’s one of the most heartfelt things I’ve done, and I’ve been amazed by the incredible response it’s had and so grateful for the wonderful feedback. I did manage to squeeze in three London gigs in the gaps between the lockdowns: a reggae gig in Chelsea, and jazz gigs in Hampstead and in the West End. Better than nothing – and in fact, they were all lovely events. When it became clear that there weren’t going to be any more gigs, I decided to start doing live sessions at home with some of my favourite musicians and sharing them on YouTube. And so, the Massiah Sessions were born. We’ve released nine videos so far, in a variety of styles, and there are more to come. I was also invited to add vocals to a new rock album by a dear friend in Germany. Thanks, Günther – it was a blast. In February, I did a livestream with guitarist Marcin Bobkowski for a charity called Educ’aid Africa, run by Isa Bell, which is helping to provide music education to schools in Benin. A recent DNA test revealed that many of my ancestors were from Benin, and so the project had a special meaning for me. It was my first livestream, and I loved it. I’m going to be doing another one on 10 April, and hopefully regularly after that – join us at zeestream.live if you can! And so now here we are, approaching the end of what we pray will be the final lockdown. And soon I’ll be back on stage in front of a live audience doing what I love best. My first live gig of 2021 will be on Thursday 27 May at Crazy Coqs in London’s West End. Maybe see you there? In the meantime, I wish you all the best for what will, hopefully, end up being a much better year. Zeeteah will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

12
Mar

10 of the Best for 2020

It’s that time of year, when we all start to look back and take stock of the offerings of 2020. Pandemic and lockdowns dominated but music was the tonic. Having checked in with various sites and bloggers, there is definitely a small group of albums in which at least one, has cropped up in almost everyone’s ‘Best of 2020’ lists. In no particular order, are 10 albums which got many of through lockdown, isolation, Black Lives Matter and political marches, election fatigue, uncertainty, love and loss. It’s an eclectic mix, offering view points from varied angles and experiences, including disagreement, hope and ultimately, acceptance. Any of these make your list? Let us know your thoughts and favourites in the comments below. Waxahatchee – Saint Cloud After ditching her demons, her angst and finding sobriety, Katie Crutchfield moved herself and her partner Kevin Morby back to Kansas City, USA and created a brand new sound which focuses on her newfound optimism whilst reaffirming her roots in Birmingham, Alabama and her years of being on tour around the world. What she serves up on 'Saint Cloud' is a gentle alt. folk catalogue, which many are claiming is her best writing yet. Fiona Apple - Fetch the Bolt Cutters Well known for her reclusive tendencies, Fiona Apple had created and recorded ‘Fetch the Bolt Cutters’, her masterpiece lockdown album on her own at her Venice Beach home, before we’d even stock piled our bog roll! However, the tracks cry of liberation rather than confinement and they include a menagerie of ambient sounds, snarls, harmonies and even a dog bark, but still meet the brutality of life, head on. Featuring in many of the top music industry bloggers ‘Best of 2020’ selections, this album must be doing something right? Run the Jewels – RTJ4 Two years in the making, Run the Jewels album RTJ4 came as a gift and it’s timing was perfect. Offered up for free (as they do with all their albums) two days before it’s official release, it quickly became the Hip-Hop album of the year. 2020 has been a mind-fuck and this album brings all of that to one place, not because or in spite of, the Black Lives Matter movement, but alongside it. Killer Mike and El-P, known for their hardcore, revolutionary lyrics telling you not just how it is, but how it should and will be. Phoebe Bridgers – Punisher Following on from the huge success of her first album, this busy gal has pitched it perfectly. Clever lyrics from Phoebe Bridgers, mean her release of ‘Punisher’ offers up tracks which are specific, but have individual and solid stories. This twentysomething offers her peers some solace with her funny, dreamy, sometimes dark take on the world but is relevant and appealing. Dua Lipa – Future Nostalgia Taking the influences of previous Pop Goddesses, Madonna and Kylie Minogue, with the production skills of amongst others, Mark Ronson, creating an album which ‘feels like a dance class’ was a certainty with Future Nostalgia. Flavours of disco, funk, new wave and house bring nothing but fun from the past, into the present and onto the future. Perfume Genius – Set My Heart on Fire Immediately Mike Hadreas (aka Perfume Genius) has placed ‘Set My Heart on Fire Immediately’ firmly in the alt-pop camp, but blends it with synth-pop, hefty guitar rifts and baroque harpsichord flounces. Hadreas vocal range is fabulous and leaves the listener eager for his next project. Deftones – Ohms The Deftones have brought back some hard-rocking guitar and bass riffs on their new album ‘Ohms’. After a 10-year hiatus, this will please the fans of their 2000 album White Pony. Their constant evolving and experimenting brings a revitalised sound to this new album, which will garner them new fans and satisfy their existing devotees. Thundercat – It Is What It Is Following on from his successful 2017 album ‘Drunk’, Stephen Bruner’s (aka Thundercat) fourth album brings an impressive cast of collaborators including Childish Gambino, Ty Dolla $ign and Kamasi Washington adding to the fun, jazz fusion vibes but also remembering the loss of his close friend Mac Miller is 2018 in the track ‘Fair Chance’. The Weeknd – After Hours Following on from 2016’s ‘Starboy’ and his 2018 EP ‘My Dear Melancholy’, The Weekend’s new album is a tiny swerve in a different direction and not what many people were expecting from the talented Canadian. Offering introspection and an open spirit, you can’t help but be wrapped in the adventure. Lil Uzi Vert – Eternal Atake Lil Uzi Vert’s highly anticipated follow up to his 2017 debut album ‘Luv is Rage 2’ is here. ‘Eternal Lake’ offers witty punchlines, cosmic beats, rythyms, melodies and hooks which cleverly stay with you even after the track has finished. Old themes with new ideas, make this album exciting, familiar and a definite classic.

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