Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

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Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed?

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni?

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

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05
Jun

Why In-Person Connections Matter More Than Ever

by Kelli Richards, Jeeni MD USA People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation. Look around whenever you’re out in public, and the vast majority of people have their faces buried in their smartphones or in their laptops. This applies regardless of age, gender, or any other consideration. One of the saddest (but most prolific) examples is when a couple are out having a meal together but each has their face buried in their own device, and are in their own worlds. At a minimum, this type of behavior certainly seems to push intimacy away and can lead to undesirable outcomes because people have stopped looking at each other and engaging in active conversation. The film producer Brian Grazer has just published his new book entitled “Face to Face: The Art of Human Connection”, and of course I love it. In the book, Brian argues that one of the secrets to a better life lies in establishing personal real-time connection (like we all used to indulge in before we had access to these devices). He argues that burying ourselves in our individual devices destroys an essential facet of the human experience we can only get when we look at someone face-to-face and engage in a real conversation. When we do so, and look into each other’s eyes, we form strong connections and bonds with each other, we understand each other better, we expand our world views, and we create memorable meaningful moments that can lead to a range of possibilities. When we connect and understand each other, we become interested in what matters to one another and that leads to wanting to support and add value to each other’s lives. This is what truly matters folks. No matter how convenient our technology and devices are or become, the bottom line is that trusted relationships rule the world — and that applies both personally and professionally across the board. So, I strongly urge you to reach out and make time to connect with people face-to-face more often. Seek to understand others, pay attention and invest genuine time in getting to know what matters to them so you can figure out how you can add value to them and help them to achieve their goals. Be yourself, more uncensored — drop your masks and be authentic, the kind of person you want others to know and respect. Show up fully as yourself, vulnerable and caring, which encourages others to do the same. And as you do so, watch what happens as your relationships shift and evolve. I’m willing to bet your life will improve and create a ripple effect that impacts the lives of others around you as well. Click HERE to visit or return to jeeni.com

12
Mar

An Emerging Poetry Renaissance

The last couple of years has seen a rise in artists publishing poetry collections. In 2018, two years after his death, 'The Flame' was published. A collection of the unpublished work of Leonard Cohen, became the 13th book of poetry for the Canadian poet and musician. Was this the point an emerging poetry renaissance took hold, or has it always been there and we were just waiting for the mainstream to catch up? At Jeeni, we welcome it. Leonard Cohen poses for a portrait in April 1972 in Amsterdam, Netherlands. (Photo by Gijsbert Hanekroot/Redferns) Over the years we've grown up with the talents of Patti Smith, who celebrated 50 years of performance poetry this year. Smith marked the occasion with a spectacular take over of Piccadilly Circus, London for New Year's Eve 2020. We sympathised with the turmoil in PJ Harvey's tortured lyrics and Tom Waits' social commentry, but there are more varied artists now dipping their inked quills into the genre. Black literature and music are blessed with plenty of talented wordsmiths, including Linton Kwesi-Johnson, Gil Scott Heron, Maya Angelou, Tupac, and Robert Hayden. Plus, the next generation of artists who include, Vanessa Kinsuule, Malika Booker, Raymond Antrobus and the moving performance at President Biden's inauguration of the American National Youth Poet Laureate, Amanda Gorman. Her performance, many claimed was the highlight of the ceremony. Amanda Gorman - American National Youth Poet Laureate There has always been verse and when music was added, the verses became songs. The emerging poetry renaissance seems to be more about an artists collective work being published as a complete and independent body of work. Individually dropping poems onto an EP or a social media post is a starting point for many and Jeeni is pleased the Poetry section of their platform is being used by many to showcase their work. Uploaded personal performances allow them to earn and reach out to an engaged audience and fanbase. The words 'cathartic', 'soul-searching', 'lost love', 'healing', 'political', 'social voice', 'mental turmoil' have been used many times to decipher the minds and thoughts of poets. Throw in a global pandemic, coupled with international lockdowns and the perfect storm is created, enticing many to put pen to paper. Facebook and social media pages have members flocking to groups such as Poetry UK, Just Poetry and Arts Group and Spoken Word Artists. Meanwhile, sites such as the Poetry Foundation offer a platform of varied works, themes and history. The best works of 2020 included, Lana Del Ray with 'Violet Bent Backwards Over the Grass', which she also released as spoken word. Halsey released 'I would Leave if I Could', a body of work dealing with love, longing and the nuances of bipolar disorder. Courtenay Marie Andrews - Photo Jordi Vidal/Redferns For 2021, we are looking forward to the release from, Screaming Trees frontman Mark Lanegan - 'Leaving California', a collection of 76 poems following on from his well received grunge memoir of last year and Courtney Marie Andrew's collection entitled 'Old Monarch', to be released in May. The Alt-Country singer has created a collection in three parts and draws on the themes of childhood, family, leaving home, falling in love and becoming an adult. www.jeeni.com

28
Apr

Two Ways Home ‘Waiting on Luck’ Single Review

This UK-based alt-country songwriting pair sets a new standard of warmth and bliss with their newest rock-tinged single, ‘Waiting on Luck’. Two Ways Home consists of Lewis and Isi both contributing instrumental and vocal roles into the sweet, harmonious compositions that they write together. Having been a part of Jeeni for a while now, this wholesome, multi-genre duo has blessed many of Jeeni’s channels with their fun, easy-listening tunes including folk, country, rock and americana. Check out their showcase on Jeeni here: https://jeeni.com/showcase/two-ways-home/ Interestingly, this new single opens with a chorus; an increasingly rare structural choice. The section is heard stripped back, with just Lewis and Isi harmonising and a basic acoustic guitar accompanying them both. By displaying arguably, the most vital structural section of contemporary music first thing, it makes the listener instantly familiar with the chorus even if this is the first time that they’ve heard the track. That means that when the part is heard at full power, it is a total delight due to the listener subconsciously desperate to hear the part again. This decision can lead to a confusing and peculiar feeling in a song’s structure, however on ‘Waiting on Luck’, this device is heard at its most effective. As is the typical way with country music, this single is exceptionally mixed and mastered, especially in regard to the layered vocals sitting in the mix with all other instruments so effortlessly. The singing from both members is so warm, and rich, thanks to the obvious synergy that they hold in their performative relationship. The introduction of some harder, more rock-styled sounds like distorted guitar and rolling, tom-heavy drum beats work perfectly with the country foundation that they laid down in the opening moments of this track. Lewis and Isi’s understanding of song structures and musicianship holds their pieces together and really pushes their music to higher levels and this understanding is heard best in ‘Waiting on Luck’. Check out the new single from Two Ways Home’s showcase on Jeeni: https://jeeni.com/showcase/two-ways-home/ How can Jeeni support artists like Two Way Home? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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