Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

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Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed?

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni?

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

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03
Sep

Interview with Opera Star Joy Tamayo, Inside Story at Jeeni

Kate Stewart’s Inside Story interview with the great opera soprano Joy Tamayo, star of Spring Street, global premiere on Jeeni.com Spring Street is an opera that was created by one of Jeeni’s biggest supporters Pete Wyer. How did he approach you to take part? With Pete we worked together back in 2019 for the Twilight Chorus, we performed this at the Brooklyn Botanical Gardens. But we weren’t actually introduced then. In 2020 January I wrote him an email, inviting him to an opera that I wrote which we turned into a film. He wrote me back and said “WOW! You guys are making something”, and so we started talking about projects and he sent me a song and he said, “a soprano is doing this, what do you think of it?” And that just started the ball rolling so to speak for this project. What did you think of the project once Pete described it to you? His music really excited me; the Twilight Chorus resonated with me well. And with this project when I first looked at the music, I thought it was beautiful that he found a way to commemorate his friends. This is something I love doing as well with my group, it’s storytelling and its wonderful music. So I immediately said yes, before he started giving me the music. And without even knowing the rest of the performers. You have been performing since around the age of three, what made you choose opera over other genres of music? I don’t think I chose opera, at three I was mostly singing with my dad, my parents really inculcated this love for music at such a young age. And I remember my dad would play the guitar and I would sing with him. So, this love for singing in particular I think brought me to the realisation that I love to do music. I got into the Philippines high school for the arts when I was 12 and it was just a normal progression from a love for music and focusing on opera. Because that was the type of music that the school was also teaching. In retrospect, I love other types of singing as well. And the pandemic has allowed me to explore other types of music. Also realising that you can just sing in your living room and have a setup, your microphone, your preamp and file-sharing as we did with Pete’s work, it was all online. So back to the question, I didn’t choose opera, I just thought music was wonderful. And I had an easy time expressing myself through music and opera. And now I’m exploring with singing and not really minding the boundaries and structures. I really love the discipline and rigour that comes with opera singing. So I still bring that with me even with other types of music that I’m exploring right now. You haven’t actually been able to meet many of the other cast members in person yet. So has it been strange working on a brand-new opera in a global pandemic? Yes, to say the least, New York being silent, for fourteen months or so, it’s been odd. I met Heday one of the performers this year, we did a video. But I was just going around with them, I didn’t have a big part in the video. But I was able to say Hi to Maren and Heday. It’s been strange but you make the best of the situation and it’s been really exciting and fun. So, Spring Street is based in Manhattan and you’re based in Brooklyn but as you said you are originally from the Philippines. So how did that relocation come about? I got a scholarship at Crane School of Music, in upstate New York and so followed the American dream and moved here. It’s been a wild ride! For us in the Philippines your always thinking of the next step and for me being offered a scholarship, exploring another country, and also making sure that I do my best at the particular genre that I was exploring at that time, which was opera, it felt like the best move for me at that point. So, I moved to upstate New York and then I ended up here in Brooklyn and it's where I’ve been since 2014. So, Joy as well as being an amazing singer your also an actress and I’ve seen clips of the opera and your facial expressions in Spring Street are well, full of Joy I guess. It looks like you had a lot of fun with it, did you enjoy taking part? Yes, that was super fun! I remember it was around probably the end of winter when we shot some of the videos, and as you can imagine we were stuck at home for the longest time. So to be able to go outside and shoot some videos, was really fun. And to leave the living room, you know most of the videos were shot in the living room. And I remember I would send some videos to Pete, and he would say “you know what we could use this for this part” just like a collaboration back and forth. Your performance in spring street is going to be streamed worldwide on Jeeni.com in a couple of months too, a far bigger audience that could fit in an opera house. How do you feel about that? It’s hard to wrap my head around that, I haven't really contemplated the meaning of that big of a project. Now everything is online, a cat video can have millions of views, more than for example the Mets latest opera. But it’s certainly exciting. With this pandemic it seems like all of us are doing things; making art, making music, building communities in the living room, so it’s about file sharing, “oh watch this” or “have you seen my latest video”. There’s so much stuff online so I’m very excited about doing a similar thing. To finish today, Joy you’re a soprano which means that you have the highest vocal range of all of the vocal types. So I don’t suppose you could give us a little tiny demonstration? Although it is early morning in New York, so she hasn’t had the chance to warm up Joy complies happily. “No pressure” she laughs and proceeds to demonstrate her amazing vocal skills. You can watch the Inside Story Interview with Joy Tamayo by clicking here: Joy Tamayo Inside Story Spring Street Opera Joy Tamayo will be performing in the exclusive world première of Spring Street and the full performance can be watched Saturday 24th July 2021 on https://jeeni.com/springstreet/ Inspired by life on Spring Street, Manhattan – setting the poetry of Steve Dalachinsky and Yuko Otomo to music by Pete Wyer – wildly eclectic like the street itself.

01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’. Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’. A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener. Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity. As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original. Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’. This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph.

12
Mar

Visa-Free EU Travel Petition for Performers and Bands

Finally, a deal has been agreed with the EU and on 1 January 2021, the UK is going it alone. However, one vital element of the economy seems to have been left out of the agreed terms - Musicians. A petition for visa-free travel or 'Musicians Passport' for this huge part of the the population is gaining enthusiastic momentum via social media and at the point of writing, is well about 155,000 signatures, growing by approximately 1,000 every 1/4 of an hour. Several industries have been granted visa-free access to the 27 EU states in the final agreement. Despite the government being lobbied by a number of industry heavyweights and artists, their concerns the new rules could jeopardise the £5.8billion music industry, when live gigs and shows are back on the social spectrum, have not seen visa-free travel for musicians addressed. Touring Europe, bands and artists may need secure visas for each country they plan to perform in, making it far more costly and harder to afford for many artists and crew members. The Visa-Free petition’s creator Tim Brennan added: “As a freelancer, I and many like me, travel through the EU countless times a year on different tours and events, this will become impossible due to cost and time if we do not have visa free travel.” The petition reads: “We would like the UK Govt to negotiate a free cultural work permit that gives us visa-free travel throughout the 27 EU states for music touring professionals, bands, musicians, artists, TV and sports celebrities that tour the EU to perform shows and events & Carnet exception [allowing the temporary import or export of goods without having to pay duty or VAT] for touring equipment,” You can sign the petition here: https://petition.parliament.uk/petitions/563294 At the time of the lobbying, a government spokesperson told NME: “We are working closely with the arts and culture sector to prepare for the end of the transition period and recognise the importance of touring for UK musicians. We are seeking a reciprocal agreement with the EU to allow UK citizens to undertake some business activities in the bloc without a work permit, on a short-term basis.” Last week (December 25), UK Music's chief exec. Jamie Njoku-Goodwin welcomed the government's EU deal, but said it still left “many questions” unanswered for the music industry. Jamie Njoku-Goodwin - Chief Executive of Music UK Njoku-Goodwin is one of the Government’s most senior advisers with unrivalled political connections across Downing Street, Whitehall and Westminster. He was a special adviser to Health Secretary Matt Hancock and also worked as a special adviser at the Department for Digital, Culture, Media and Sport. Once the petition reaches 100,000 signatures, it may be considered for debate in Parliament. Industry eyes will be looking straight at Njoku-Goodwin to be the man to have the debate converted in to action. We will posts any updates as we get them.

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