Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

/ By Freya Devlin
Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

  

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed? 

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni? 

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

05
Jun

How to Apply To Play Music Festivals & Events Across the World

I found this great article on Di++O website with links to current UK and overseas opportunities. It's really useful and very informative, as it is up to date and also has direct links to the festival or event where you can apply - so super helpful. Remember, before you apply to perform at any of these music festivals and events, be sure to read the application instructions and conditions carefully for the best chance of success. Some events may only accept submissions from artists of certain styles and genres, so make sure your act fits the bill before submitting your application. CURRENT UK & EUROPE OPPORTUNITIES Are You Listening? Festival | April 2020 | Reading, UK | Apply here Live at Leeds | May 2020 | Leeds, UK | Apply here Hanwell Hootie | May 2020 | London, UK | Apply here Mello Festival | May 2020 | Worcestershire, UK | Apply here Elderflower Fields | May 2020 | East Sussex, UK | Apply here The Great Escape | May 2020 | Brighton, UK |Apply here Sound City | May 2020 | Liverpool, UK | Apply here Leestock | May 2020 | Suffolk, UK | Apply here Wychwood Festival | May 2020 | Cheltenham, UK | Apply here Camden Rocks | May 2020 | London, UK | Apply here Long Division Festival | June 2020 | Wakefield, UK | Apply here Sweden Rock | June 2020 | Sölvesborg, Sweden | Apply here Eden Festival | June 2020 | Dumfries, Scotland | Apply here Isle of Wight Festival | June 2020 | Isle of Wight | Apply here Beacon Festival | June 2020 | Oxford, UK | Apply here Sea Sessions | June 2020 | Donegal, Ireland | Apply here Leigh Folk Festival | June 2020 | Essex, UK | Apply here Black Deer Festival | June 2020 | Kent, UK | Apply here Kendal Calling | July 2020 | Kendal, UK | Apply here Y Not? Festival | July 2020 | Derbyshire, UK | Apply here Ampthill Festival | July 2020 | Bedfordshire, UK | Apply here EskFest | July 2020 | Cumbria, UK | Apply here Nibley | July 2020 | Cotswolds, UK | Apply here Daxonbury Festival | July 2020 | North Bedfordshire, UK | Apply here Techfest | July 2020 | Nottinghamshire, UK | Apply here El Dorado | July 2020 | Herefordshire, UK | Apply here Ipswich Music Day | July 2020 | Ipswich, UK | Apply here Barn On The Farm | July 2020 | Gloucester, UK | Apply here Brainchild Festival | July 2020 | East Sussex, UK | Apply here Not a Cult Festival | July 2020 | Worcestershire, UK | Apply here Nass Festival | July 2020 | Somerset, UK | Apply here Beat-Herder | July 2020 | Lancashire, UK | Apply here Ashford Festival in the Park | July 2020 | Kent, UK | Apply here Shankra Festival | July 2020 | Lostallo, Switzerland | Apply here Nozstock | July 2020 | Herefordshire, UK | Apply here Boomtown | August 2020 | Hampshire, UK | Apply here 110 Above | August 2020 | Leicestershire, UK | Apply here Off Festival | August 2020 | Katowice, Poland | Apply here Humber Street Sesh | August 2020 | Hull, UK | Apply here Beyond the Woods | August 2020 | Lincolnshire, UK | Apply here Farmer Phil’s Music Festival | August 2020 | Shrewsbury, UK | Apply here Arctangent | August 2020 | Bristol, UK | Apply here Green Man | August 2020 | Brecon, UK | Apply here Beautiful Days | August 2020 | Devon, UK | Apply here Weyfest | August 2020 | Surrey, UK | Apply here Victorious | August 2020 | Portsmouth, UK | Apply here Valley Fest | August 2020 | Bristol, UK | Apply here Phoenix Festival | August 2020 | Cotswolds, UK | Apply here Cambridge Folk Festival | August 2020 | Cambridge, UK | Apply here Off The Tracks Festival | August 2020 | Leicestershire, UK | Apply here End of the Road | September 2020 | Dorset, UK | Apply here Illusive Festival | September 2020 | Northamptonshire, UK | Apply here Worcester Music Festival | September 2020 | Worcester, UK | Apply here Euroblast | September 2020 | Cologne, Germany | Apply here Live at Heart | September 2020 |Örebro, Sweden | Apply here Reeperbahn Festival | September 2020 | Hamburg, Germany | Apply here Equinox Festival | September 2020 | Lincolnshire, UK | Apply here Waves Vienna | September 2020 | Vienna, Austria | Apply here Moseley Folk Festival | September 2020 | Birmingham | Apply here Mercat de Musica | September 2020 | Barcelona, Spain | Apply here Iceland Airwaves | November 2020 | Reykjavik, Iceland | Apply here CURRENT USA, CANADA & SOUTH AMERICA OPPORTUNITIES Tiny Lights Festival | June 2020 | Ymir, Canada | Apply here Blue Ox Festival | June 2020 | Eau Claire, Wisconsin | Apply here NXNE | June 2020 | Toronto, Canada | Apply here Nelsonville Festival | June 2020 | Nelsonville, Ohio | Apply here Epicenter Festival | May 2020 | Charlotte, North Carolina | Apply here Music at the View | May 2020 | Tonasket, Washington | Apply here Texas Music Showcase | July 2020 | San Antonio, Texas | Apply here Red, White & Bluegrass Festival | July 2020 | Beaver Creek, Ohio | Apply here Hopscotch | September 2020 | Raleigh, North Carolina | Apply here Arise Music Festival | August 2020 | Loveland, Colarado | Apply here Springfield Indie Soul Fest | August 2020 | Springfield, Massachusetts | Apply here Rock al Parque | August 2020 | Bogota, Colombia | Apply here Americanafest | September 2020 | Nashville, Tennesee | Apply here Deadwood Jam | September 2020 | Deadwood, South Dakota | Apply here Strawberry Music Festival | Spring/Fall Annually | California | Apply here Joshua Tree Music Festival | Spring/Fall Annually | Joshua Tree, California | Apply here CURRENT AUSTRALIA, AFRICA & ASIA OPPORTUNITIES Bali Spirit Festival | April 2020 | Bali, Indonesia | Apply here Cape Town Coffee Festival | May 2020 | Cape Town, South Africa | Apply here Bayimba International Festival | August 2020 | Uganda | Apply here Winter Fest | August 2020 | Lesotho | Apply here Music Matters | September 2020 | Singapore | Apply here Maldon Folk Festival | October 2020 | Maldon, VIC, Australia | Apply here Mushroom Valley | October 2020 | Yalboroo, QLD, Australia | Apply here Tablelands Folk Festival | October 2020 | Yungaburra, QLD, Australia | Apply here Queenscliff Music Festival | November 2020 | Queenscliff, Vic, Australia | Apply here Thanks Di++O Team for such a great article, we have sent links to your website so that our members can find out more. https://www.dittomusic.com/ Our next blog will pinpoint what you need to consider once you have applied and been accepted to play. We are going to create a check-list that our members can actually use. Best of luck and let us know how you got on.

11
Jun

Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April.  Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks.  He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear.  His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.” Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career.  He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.” Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision  “It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly. In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.” Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.” In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out. “Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.” What can we expect from him in the future?  He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic.  He says that he ultimately wants to “put out as much music as my fans want me to and as much as I want.” Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now. To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

04
Jun

A $0.003 reward?! We’re Twitching at the thought!

Twitch has always been popular amongst the gaming community. It was created initially in 2011 as a platform for gamers to use in order to live stream as well as broadcast live Esports events and competitions and has since retained on average 15million daily users.  With so much more of our time spent online due to the Covid-19 pandemic, Twitch has expanded in regard to what they broadcast and live stream: talk shows are growing in popularity as well as live streamed music to name but a couple.  As the date for the resumption of normality approaches and with it the reopening of concert halls and live shows, one can speculate as to what will happen to those artists that have decided to make use of these live streaming platforms as a source of income.  Twitch users reportedly spend three times as much time on the platform as on Sportify and YouTube so the potential for it to be a very lucrative platform for music makers and artists is what has been looked into by Will Page, an economist who runs Tarzan Economics. He worked alongside various teams in order to understand how live streaming and live music may co-exist in the future. “Live streaming won’t go away when live music returns.” -Will Page In 2002, one of the first music streaming services Rhapsody, offered a $9.99 monthly price which is the same as what we see today for similar music streaming services.  What is provided is also pretty much the same as what was offered in 2002; fans remain largely disconnected from their favourite artists, they are unable to offer direct compensation to creators, and ‘cross-usage’ occurs frequently as a listener is often subscribed to multiple platforms.  “None of the on-demand streaming services that have since sprung up enable immediate engagement, this is a relic of the music industry of old.” -Will Page User engagement is something that both Twitch and Jeeni offer, and not only does it allow the fans to be more involved with the artists they love, but it allows the artists to be fairly compensated, a huge issue which is now being petitioned against by the Broken Record Campaign. See our last blog post for more information and ways that you can support the campaign.  According to Will Page, the typical music streaming model has approached the way in which artist are compensated in one way:  “the platform aggregates all the streaming data and revenues from a specific market and product over a specific time period, divides an artist’s share by that sum, and allocates revenues proportionately. Get 1% of all the streams, and you’ll get 1% of all the money. This has spurred much debate within the industry, as heavy streamers are effectively subsidised by light streamers, or as Quartz controversially put it: Your Spotify and Apple Music subscriptions pay artists you never listen to.” In essence, the modelling simply just isn’t fair, and neither rewards the artists or their fans for supporting them.  The way in which Twitch brings in money, however, varies across three methods similar to Jeeni: Creator Channel Subscriptions, Bits allow users to support creators directly on the service, and advertising.  Will Page made a comparison between creator earnings on Twitch, which average at $0.15 per-hour-per-user, with that of global streaming services at which the rate per-stream is set at roughly $0.003.  By taking the $0.003 per stream and multiplying by 17 (assuming a song lasts 3 minutes this equates to an hour of listening time), then applying an average 20% royalty rate, this results in a creator’s “revenue-per-hour listened” at just $0.01.  My jaw dropped, did yours?  Twitch has proved it can monetise over 10 times better than music streaming, however this only applies to creators’ most loyal fans that tune in on a regular basis.  "If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year." -Kevin Kelly, The Technium, 2008 Do you want to spend hours watching your favourite gamer and at the same time, fairly compensate and reward them for their time and effort? Well of course. What Twitch does for gamers, we want to do for music makers and artists here at Jeeni.  Look out Twitch, we’ll meet you at the finish line.