Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed?

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni?

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

BACK

06
Jun

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest! I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit? Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face. It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission, My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil. Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time. Click HERE to visit or return to jeeni.com

29
Oct

Weekly Round-up #3

Jeeni's weekly round-up of music and entertainment news. Spotify Free Users Are Growing Faster Than Paid Subscribers A report from eMarkerter suggests that Spotify will hit 41.5 million free users in the US this year. That’s an increase of 9.7% over 2020, and part of a trend that finds ad-supported listeners making up an increased share of Spotify’s platform. If that trend continues, Spotify is expected to have as many as 52 million US-based ad-supported listeners by 2025. Spotify's subscriber base has also grown by 19% year-on-year to 172 million. "Looking ahead: Spotify will hit 52.0 million ad-supported US listeners and 52.2 million paid US listeners in 2025, totaling over 100 million." Radiohead’s Entire Catalog Is Now Available on Bandcamp On Oct. 21, Radiohead’s entire catalog became available to stream and or purchase on Bandcamp. The collection includes Radiohead’s nine studio albums also offers the band’s live album from 2001 I Might Be Wrong, disc two of In Rainbows, TKOL RMX 1234567, OK Computer reissue OKNOTOK 1997 2017 and the upcoming Kid A Mnesia collection. “Today, Bandcamp is thrilled to announce that the full studio discography of pioneering UK band Radiohead has come to Bandcamp. Radiohead have forged a career built on constant change, dreaming themselves up anew with each record, but never getting so lost in innovation that they forget to instill every one of their songs with genuine human pathos.” The announcement by Bandcamp stated Radiohead pulled all their music from Spotify in 2013 “the last desperate fart of a dying corpse.” said Thom Yorke. Although their music returned to Spotify in the following years. What Spotify, Apple and other streaming services want to pay songwriters from 2023 onwards Music streaming services such as Spotify, Apple, Pandora and Google are reportedly proposing lower royalty rates for songwriters to the US Copyright Royalty Board (CRB) for five years between 2023 and 2027. Although not released to the public the rates proposed are said to be the lowest ever seen in streaming history, these companies are now coming under fire for disproportionate royalties. CEO of the National Music Publishers Association (NMPA), David Israelite told Music Business Worldwide “We will be fighting to raise significantly what streaming services pay songwriters, and we will now see with full transparency to what degree Spotify, Amazon, Apple, YouTube and Pandora are trying to cut what little they currently pay,” Music industry 'should support struggling small gig venues' Greater Manchester mayor and Former culture secretary Andy Burnham, called on the "big players" in music to pay a levy, just as football clubs contribute to grassroots facilities. The Music Venue Trust says 30 venues are at imminent risk of permanent closure because of the pandemic, with hundreds more in trouble. Burnham has said that the music industry should help bail out small music venues that are struggling in a panel with Independent Venue Week. Burnham suggested the music industry adopts a system like Football Foundation. The FA and Government's charity which he helped set up, helps communities improve their local football facilities through football grants. The Premier League and Football Association gave £53m last year, with another £18m contributed by the government. "The industry needs to step up for you, and I think we should be mounting a case to say, the industry has to pay a levy to support grassroots venues, because that is their talent production ground. They are the junior football clubs of the country. That's where the talent comes through." In Jeeni News Jeeni is Hiring! We are currently recruiting for the following roles: • Role 1: Marketing Assistant• Role 2: Marketing Executive (Digital Marketing)• Role 3: Marketing Executive (Public Relations)• Role 4: Jnr Developer• Role 5: Jnr Developer• Role 6: WordPress Specialist• Role 7: Senior Developer• Role 8: Senior Developer• Role 9: Sales Executive• Role 10: Sales Executive• Role 11: Partnership Co-ordinator These are Kickstarter Scheme positions (candidate must be aged between 16-24 and on, or have applied for, Universal Credit. If you'd like to apply for any of the above roles please send your resume to shena@jeeni.com Jeeni's Pick of the Week Our Pick of the Week is Colectiva a nine-piece ensemble exploring the spaces between Afro-Latin music and jazz while reflecting on themes of sisterhood and female empowerment. Exploring the boundaries between Afro-Latin music and Jazz, Colectiva are a unique voice on the UK scene.Read our blog here: https://lnkd.in/en7sSa2CCheck out Colectiva's showcase on Jeeni https://lnkd.in/en7sSa2C New Music Friday In our New Music Friday segment we've chosen to showcase Glasgow based Alt-rock band Respite. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Having supported acts such as Hawthorne Heights, Trophy Eyes and Like Pacific, the band released their first single “Chemical Sleep” on the 3rd of October and dropped their debut EP “Vol. 1” on 29th of October. Available to stream everywhere right now! Check out their showcase on Jeeni https://jeeni.com/showcase/respite-band/

10
Jun

Top 5 Acoustic Guitar Brands

Here at Jeeni.com we celebrate and support all musicians and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and are now overfunding. If you want to see our pitch click HERE. Here is a really interesting blog by Bree Noble. Who produces the best acoustic guitars in the world? What brand is great for beginners? What price range fits me well? The answer to these questions can be subjective. Everybody has their parameters to judge the quality of the instruments. To be purely objective, we will be looking at overall instrument quality, brand reputation, and popularity. With these parameters, it’s possible for us to at least come up with a list of the best acoustic guitar brands. We’ve included a range of brands–some are known for making some of the world’s best-sounding guitars, and others are known for making economically priced guitars that swing well above their weight class in terms of build quality, tone and playability, Here are our top picks: #5. Yamaha–The Best Value Guitars You probably weren’t expecting to see Yamaha as our 5th pick on a list of top acoustic guitar brands. However, Yamaha is a brand that’s been praised for consistent quality and economical price range, allowing them to provide the best value for money. Most leading manufacturers have an economical line of guitars that caters to all budgets. Still, you often end up paying more for the brand itself rather than paying for the quality of the instrument. And like us, if you ever played a poorly-made acoustic while learning, you know just how frustrating the endeavour can get. However, while Yamaha guitars are recognised for value, many influential and legendary musicians have performed with Yamaha instruments, especially in the 70s such as John Lennon, John Denver, Bob Dylan and Carlos Santana. Today, it can be quite rare to see experts playing Yamaha acoustics, but the brand remains an excellent choice for those looking out for quality construction at an affordable price. You also can find some of the high-end Yamaha acoustics at most major music stores. #4. Gibson–For Players Who Want A Piece Of History Most novices and regular people have likely heard of Gibson–it’s a brand name seen on stages and in studios around the world. Gibson has been making quality guitars for over 100 years. Professional & expert musicians widely use both their acoustic-guitars and their electric guitars. Most Gibson acoustic-guitars are made of all solid wood, and even though Gibson is a large corporation, their acoustics are all still made by hand at their factory in Montana rather than a cheap, mass-produced guitar. The difference between a high-end, handmade one and factory mass-produced one can be significant. #3. Guild–For Those Looking For A Player’s Guitar Guild has been making and producing quality guitars since the 1950s. The guild as a brand, unfortunately, doesn’t have the mainstream popularity of Gibson or Fender yet, it’s still the preferred instrument of many professionals such as legendary musician Doyle Dykes who plays a Guild guitar and has his signature model, a stunning grand orchestra guitar launched in 2012. Guild guitars are frequently described as having a unique ‘sound’. To us, they have a brilliant sort of clarity about them, with punchy and natural-sounding bass. Guild is a company that has been bought out several times, and its tumultuous history may explain why it isn’t as well known or as mainstream as Martin or Taylor. The company was also famous for producing electric archtop guitars during the 1950s and 1960s. As archtops fell out of favour, the guild began moving back to creating acoustics. The company’s focus on excellent build quality and top-class materials means that their guitars are a pure joy to play. #2. Martin–Classic Tone, Classic Style Martin is the manufacturer responsible for introducing the dreadnought body shape, X bracing, and other key innovations to the world of acoustic guitars. Their amazingly responsive dreadnoughts are often used as bluegrass instruments, and they sound great when being played fingerstyle, too. However, their rich tone lends itself well to just about any musical style. The best-known Martin guitar is probably the D-28. This all solid spruce and rosewood dreadnought has both deep bass response and the sparkling nuances of rosewood. From the body shape to the tonewood configuration, it’s what a lot of people would consider the classical acoustic guitar. Martin is a brand steeped in history, but their guitars aren’t without modern touches–acoustic-electric models have sophisticated electronics (usually by Fishman), and the brand has a connection to pop superstar Ed Sheeran. Because Sheeran often played Little Martins onstage, he collaborated with Martin to produce his signature, Little Martins. #1. Taylor–Nuanced, Modern Sound Taylor produces almost every conceivable type of acoustic guitar you could ask for. From ornately-inlaid limited editions to affordable, durable instruments, you can find something that’s perfect for most budgets and playing styles. They’re also refreshing to listen to. To our ears, Taylor guitars have a light, almost airy sound that suits modern singer-songwriters exceptionally well. One thing that really sets a Taylor guitar apart is the Expression System pickups on acoustic-electric models. The pickup system sits behind the saddle (rather than under it). The pickup isn’t compressed like a standard under-saddle pickup; the sound ends up being more natural. Taylor has also pioneered a new bracing style, which experts believe is a step up from traditional X bracing. Taylor’s V-class bracing is designed to let the soundboard vibrate more freely, resulting in improved sound and sustain. This video offers a demo of some of V-class Taylor guitars. Whether you’re in search of a fast-playing bluegrass guitar or something to play relaxing slow songs on, one of these brands offers it. Let us know who your top picks/brands are? Add your thoughts in the comments section, and please share this article if you liked it! Click HERE to visit or return to jeeni.com

Jeeni Blog