Jeeni Blog

Helping the next generation of talent to build a global fanbase

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

/ By Freya Devlin
Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

  

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

What was your role within Jeeni?

My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management.

What skills did you believe you have developed during your time at Jeeni?

I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills.

What did you enjoy the most during your time at Jeeni?

Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities.

Do you have any tips for future Jeeni employees, that will help them succeed? 

I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success.

What would you say are some of the best aspects / features of Jeeni? 

Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more.

Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform?

To just keep improving on what they are already doing and to remain focused on independent talent.

Goals for the future?

I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

13
Jul

The People's Lounge, Victorious Festival - NNAOMI

NNAOMI is an R&B/Soul artist based in Portsmouth, UK and is influenced by a wide variety of us/uk artists and musicians. Having just started up her music career with her drive and passion. Recently releasing her contemporary R&B single and music video ‘Like me’, with heavy R&B and pop influences. 'Like Me' is available on all streaming platforms. And even with releasing just two singles so far, it's clear that she has a bright future in music. With more music coming soon, she can only continue to grow as an artist. Moreover, NNAOMI looks forward to growing within the music industry. She will be performing at this year's Victorious Festival with The People's Lounge on Friday 27th August. NNAOMI is a perfect example of an independent singer songwriter that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out NNAOMI's showcase here: NNAOMI | Showcase | JEENI. As well as other showcases to add to your playlist. jeeni.com. The People's Lounge, Victorious Festival NNAOMI will be performing at the Victorious Festival Friday 27th August 20:30 – 20:45 World Music Village, The People's Lounge, presented by Baby Panna. Bringing some of the Freshest Rap, Rnb, Afrobeats and Hip hop sounds from around the World to Portsmouth from Thursday 27-29  August 2021.

12
Jan

Richard Murray - 'Fire Sale' Album Review

With lush, full arrangements, creative use of instrumentation and authoritative vocal performances, Richard Murray’s newest album, ‘Fire Sale’ might just be his most impactful to date since his debut in 2007.   Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music. Richard pushes the country and western envelope by introducing alternative instruments, song writing approaches and mindsets. This record showcases all of these abilities to a tee and has really coloured-in Jeeni’s country channel. A favourite of mine on this record is the fourth track, ‘Devils 2’. This a more contemplative and gentler moment in the album where Richard is putting his charismatic and gravelly voice to good use as he communicates an intense emotional yearning. Richard uses bongos as a part of the minimal, yet compelling percussion section along with a steady kick drum. The guitar parts here twinkle and shimmer alongside Richard’s crooning vocals as the two sections enhance each other.  ‘Hard Love’, while still acoustic, really harnesses a moody rock ballad tone with a forceful beat, and almost mumbling vocals from Richard. An impressive direction to take; ‘Hard Love’ does a great job in creating a deeper and richer overall flavour to ‘Fire Sale’.  Towards the end of the album, Richard slightly showcases his Celtic heritage with ‘Sea Glass’. A fiddle doubles a jaunty guitar part in between the verses which creates a warm image of a rowdy and patriotic gathering. This track provides a last push in energy for this perfect campfire album, as its last moments wind the project down in an introspective and reflective fashion.  The last track on ‘Fire Sale’, 'You Get Wise' acts as a sort of summary and reflection on the stellar tracks that have come before it. A Jeeni and Bandcamp exclusive, the closing track holds some of Richard’s most thoughtful and tender songwriting and performances, making it a perfect choice to sum up this exciting and heart-warming album.  ‘Fire Sale’ is a sentimentally tender project. At times, Richard is longing for home, where other times, he’s just walked through the door and celebrations have begun. The album has a real range in emotions, moods and sentiments and is a must listen for all country fans.  How can Jeeni support artists like Richard Murray JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Richard’s Jeeni showcase here: https://jeeni.com/showcase/richardmurraymusic/

14
Feb

Pat Spencer & JoeSach - ‘Alive & Surviving’ EP Review

This collaboration between a heart-felt lyricist and a versatile songwriter results in a sweet and layered three-track project.  Although songwriter and producer, JoeSach has already uploaded various electronic tracks on the global streaming platform, Pat Spencer is a new addition to Jeeni and has already broadened Jeeni’s indie channel. Be sure to check out the showcases of these two invaluable jeeni artists: JoeSach - https://jeeni.com/showcase/joesach/ and Pat Spencer - https://jeeni.com/showcase/patspencer/.  Pat Spencer’s sweet lyrics and vocal talent provide the heart to this project, while producer, JoeSach forms the body with day-dreamy and mellow instrumentals. The creative and stylistic change of pace lends itself well to Pat’s voice; with thrashing live drums and angsty bass-centered tracks, Pat’s last year singles were much rowdier and faster paced. His casual, yet sincere vocals contain a lot of character and have been fully realised with these calmer instrumentals.  The opening track, ‘I Like You’ is an excellent introduction to this short project. It swells open with a filter-swept beat and warm electric piano chord as though this EP is warming up. With the softer, jazz inspired instrumentals, Pat’s conversational lyrics and sweet melodies are much more obviously reminiscent of Rex Orange County and the British take on bedroom pop. This light-hearted introduction helps set the initially brighter tone which helps contrast the darker tracks to come.  ‘Time’, the second track, is a retrospective and peaceful cut. Layered, imperfect vocals make the song feel warm, comforting and real. While there’s a certain sadness in Pat’s voice here, there’s also acceptance and optimism as he sings ‘Keep your head down, you’ll be fine’. The particular easiness and comfort in Pat’s vocals on ‘Time’ makes the track a clear highlight.  The final track, poetically named ‘The Persistence of Memory’ is an emotional and longing closer. The final piece of this trilogy feels the bleakest, making the project feel like a gradual decrease in hope and enthusiasm, which is an incredibly effective narrative considering it’s told in just three tracks. Minor keys, moody timbres and morose mixing helps to tell the story of this increasingly blue EP.  How can Jeeni support artists like Pat Spencer?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  album review album review album review