The Hardships of Getting a Job in the Music Industry

Jeeni Blog

Helping the next generation of talent to build a global fanbase

The Hardships of Getting a Job in the Music Industry

When an area of employment is as culturally, historically and economically important as the music industry, it’s hardly going to be a walk in the park to insert oneself into it. Despite the giant range of positions and opportunities, a mountain of deciding factors and conditions stand in the way of graduates and the enticing notion of working in music. Many corners of employment have their difficulties, whether it’s overwhelming competition from like-minded hopefuls or a seemingly unfair demand for experience but the music industry seems to set up these hurdles at steeper heights than most.

This is why companies like Jeeni can be an answered prayer for optimistic music graduates that are seeking experience in this confusing and challenging industry. Jeeni is always looking for fresh young talent to help its gears run smoothly and efficiently so that more support can be provided and offered to unrepresented artists, meaning that Jeeni holds out a helping hand to upcoming talents in the industry in more ways than one.

Music is still a growing industry with a 7% increase in employment from 2017 to 2018 (UK Music, Music By Numbers 2019 report) which sounds like a great thing and it is, however this is also a rise in competition due to an unprecedented increase in revenue from the music industry, according to Goldman Sachs, “In May 2020, Goldman Sachs estimated the entire music industry's revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a 6% CAGR. The 2030 estimate was an increase on its original prediction of $104 billion, made in October 2016.” (Toptal.com, ‘The State of The Music Industry in 2020’) Business is booming for the music world which means everyone is looking for the best and they aren’t willing to take a chance on anyone without near-impossible standards of experience. However, music graduates can begin their climb to greatness with companies like Jeeni

A testimonial from Jeeni’s Marketing Leader, music production graduate, Ella Venvell offers an insight in the uphill battle that finding a future in the music industry can prove to be, “I always knew finding a job within the music industry would be challenging but I didn’t know just how hard it was! Even though I have a musical background and have a degree in music production, that alone was not enough. As the music industry is quite niche, most companies ask for years of experience to prove your abilities and knowledge, however, nowhere is willing to give you the experience!”

Jeeni Marketing intern, Annesa Sukul decided to begin building up her music industry experience with Jeeni and has been a total asset to the entire company in research, maintaining artist relationships and so much more. She was taken on at Jeeni amidst her studies and given a chance to contribute her skills and hard work to the team, ‘As a music business student, it is quite difficult to get into the music industry if you don’t know where to look. Often times when someone doesn’t have experience, the first thing would be to look for a work placement or an internship. However, most of these tend to also ask for previous experience and would leave one feeling lost as to where to gain this experience.”

As an intern at Jeeni, Annesa still has a say in the type of tasks she carries out and is given roles that challenges her and puts her specified skills to the test. As well as simply giving interns experience on paper, we try to truly set them up for success in their future roles by giving them chances to propose new ideas and contribute to the company in a hands-on and proactive way, which is all useful inclusions to CVs and portfolios. Annesa also has access to a supportive team to help her with her time at Jeeni in any way she needs.

As Jeeni still finds itself in an early stage of its journey, we’re in a position where we can provide much-needed experience for people like Ella and Annesa to prepare them for their future careers in music and put them to good use in furthering the reach and effectiveness of Jeeni’s mission.

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09
May

A Year In Provence - ‘Bleeding’ Single Review

The latest of just two electric singles from this emerging Kent rock force, ‘Bleeding’ shows a passion and level of musicianship that can’t be faked. As is a recurring development for blossoming artists, the pandemic produced the current, streamlined ‘A Year In Provence’ line-up. All hailing from Kent, AYIP currently consists of: Matt Porter controlling the melodies with his powerful vocals, the bass, handled assertively by Adam Bacon, James Ferner providing groove-essential rhythm guitar and backing vocals, Dan Wing for the commanding lead guitar and Jack Smith’s drumming, rhythmically guiding the entire ensemble through their rock-pop callbacks. Brand new to Jeeni, AYIP have contributed both of their excellent tracks to their Jeeni showcase, adding even more substance to the rock channel. Check out their young, yet exhilarating showcase here: https://jeeni.com/showcase/a-year-in-provence/. ‘Bleeding’ takes its time, structurally, and interestingly doesn’t typically call back to previous sections, at least not in their initial forms. This single opens with full, proud classic pop-rock guitar chords that ring out mostly in the offbeats, certainly in lieu of Weezer’s ‘Say It Ain’t So’ albeit with a more present energy in the verses. As the other parts join, the attention and care taken to the mix is made obvious. Crystal clear vocals show no sign of struggling to be heard over the washy cymbals, or three layers of guitar, not an easy feat for a band so early in their discography. No parts eat into other areas and are individually made clear and present. This single is constantly moving and progresses organically much like a live performance, as you can hear the members grow in energy; the alternative to which is to harvest previously recorded parts and use identical pieces of audio in several, different places which, although is sometimes a logistical necessity in a studio, often results in an unplaceable feeling of “sameyness” and a lack of effort, something that cannot be heard at all in ‘Bleeding’. As is also a theme with Jeeni’s budding new artists, A Year In Provence have made certain promises with their singles, and something about the five-piece inspires hope about fulfilling such promises. Check out their showcase here: https://jeeni.com/showcase/a-year-in-provence/. How can Jeeni support artists like A Year In Provence? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

08
Dec

Single Review: Gohan by DarkStarGraver

DarkStar’s newest single, ‘Gohan’ fully showcases his capabilities of structuring melodic hip-hop bangers, complete with ear-worm hooks, rumbling sub kicks and impeccable vocal production. Tracks like these are dangerous because you hear it once and you’ll be hearing it all day long. In DSG's newest teaser single, a delicate flamenco guitar provides the moody, minor chord progression, enforced by the sub bass kick drums. Production value like this is that what you’d expect from an act with DefJam or TDE, not a self-releasing rapper. DSG uses a vocal effect here on 'Gohan' that has proved to be a massive crowd-pleaser before, on ‘CodeRED’ from last year’s ‘Burning Bridges’ EP. The rich harmonies and multitracking heard in the choruses on ‘Gohan’ is something that his voice takes to particularly well. DarkStar certainly isn’t scared of his own vocal capabilities; a confidence that really makes a difference on the mic. Last week, DSG disclosed some of his most prominent influences to Jeeni for our Artist Focus which included names like Tyler, The Creator, Skepta and OutKast. However, DarkStar’s sound doesn’t really seem to line up with any of these artists, at least not on a surface level. Perhaps it's the mindsets and lyrical tendencies of these artists that resonates with DSG because in actuality, DarkStarGraver is really paving his own path in the world of hip-hop, a path that truly, justly deserves so much more attention, appreciation and worldwide respect. And to think that this is DarkStar’s genesis, his early work, and he’s operating at this level of skill and artistic understanding, it is so exciting to think what’s ahead for this artist’s career. 'Gohan' was released with a vibrant and psychedelic music video that emphasises the bouncy and contagious tone this single sets. As the track ends, DSG fades in the artwork for his new album, "Over The Bridge & Far Away", set to be released this Christmas Eve. With singles like these teasing the contents of this upcoming project, you can't help but get excited for the release of DSG's debut album. Check out the 'Gohan' music video now on Jeeni: https://jeeni.com/darkstargraver-gohan-official-music-video/ How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver

06
Jun

Huawei to Hell

Today, Jeeni returns to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s Mel’s latest! Trade wars are dangerous. When tariffs are imposed, and when sanctions get slapped on, and when one nation ceases to trade with another nation, then a trade war has a funny habit of turning into a real war. And here we all are, slap bang in the middle of a lulu of a trade war between the world’s two most powerful states. This is a trade war that’s not based on essentials like oil, or wheat, or toilet paper, but a trade war based on the pixies and fairy-dust of software algorithms. One day a peace treaty is waved, next day missiles are launched. Here is what happened in the future. The proxy war between the Donald Trump and Boris Johnson axis against Xi Jinping didn’t affect me much, seeing as I had never owned a Huawei handset. I admit that I did find some comfort in the fact that cellphone zombies became totally bereft at the prospect of not being able to view TikTok on their little Chinese screens. All I could say to those morons was - suck it up guys, you had it coming! In the first few hours of the Huawei denial of service attacks, the bewilderment and confusion of being unable to access social media apps soon turned to anger. This was triggered by the fact that the masses were unable to access social media apps to tell one another that they could not access social media apps. They soon realised they couldn’t remember any contact details of any of their virtual friends, or why they were virtual friends in the first place. Neither could they remember where they were, or where anything else was, or how to find their way around the real world at all. And without the Uber app they found themselves physically marooned within the perimeters of their ignorance. Deliveroo failed to respond the following day, so to avoid starvation, people who had a strong sense of smell managed to find their way to MacDonalds. But the computers were down and riots began when the Cola ran out, as slow-motion customers blamed Covid19 for the fact that China and the USA were having a software spat. That night, the younger, more active elements of society went on the rampage and looted Tescos for pot noodles, which was a total waste of effort because the electric kettles no longer worked, thanks to smart-meter reliance on dodgy apps. Tuesday evening, after martial law and compulsory prayers, the county lines failed to supply recreational drugs to their app-driven client base, and hospitals were targeted to fill the gap in the market. Amusing video clips of the descent into chaos were not shared, not because of any sense of social responsibility but because Instagram was kaput. This added to the howling rage of the mob more than somewhat. Then, not long after the dogs began to disappear, the hunting of the weak began, and there was the smell of woodsmoke and bacon in the air. On a more positive note, a lot of overweight people slimmed down fast and learned new skills like shadow puppetry and crossbow production. And so it was that all those predictions how civilisation would end as the result of electro-magnetic-pulse attacks turned out to be wrong. There was no need to launch missiles, zap communications or fry every electronic circuit in the land. All it took was an old man with an orange face to start a pissing contest. The irony that the old man’s preferred means of communication was Twitter is not lost on me, but then I don’t need Google Maps to tell me that we’re all up shit creek without a paddle. And that, dear reader, is how come we all ended up on the Huawei to Hell.

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