The Hardships of Getting a Job in the Music Industry

Jeeni Blog

Helping the next generation of talent to build a global fanbase

The Hardships of Getting a Job in the Music Industry

When an area of employment is as culturally, historically and economically important as the music industry, it’s hardly going to be a walk in the park to insert oneself into it. Despite the giant range of positions and opportunities, a mountain of deciding factors and conditions stand in the way of graduates and the enticing notion of working in music. Many corners of employment have their difficulties, whether it’s overwhelming competition from like-minded hopefuls or a seemingly unfair demand for experience but the music industry seems to set up these hurdles at steeper heights than most.

This is why companies like Jeeni can be an answered prayer for optimistic music graduates that are seeking experience in this confusing and challenging industry. Jeeni is always looking for fresh young talent to help its gears run smoothly and efficiently so that more support can be provided and offered to unrepresented artists, meaning that Jeeni holds out a helping hand to upcoming talents in the industry in more ways than one.

Music is still a growing industry with a 7% increase in employment from 2017 to 2018 (UK Music, Music By Numbers 2019 report) which sounds like a great thing and it is, however this is also a rise in competition due to an unprecedented increase in revenue from the music industry, according to Goldman Sachs, “In May 2020, Goldman Sachs estimated the entire music industry's revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a 6% CAGR. The 2030 estimate was an increase on its original prediction of $104 billion, made in October 2016.” (Toptal.com, ‘The State of The Music Industry in 2020’) Business is booming for the music world which means everyone is looking for the best and they aren’t willing to take a chance on anyone without near-impossible standards of experience. However, music graduates can begin their climb to greatness with companies like Jeeni

A testimonial from Jeeni’s Marketing Leader, music production graduate, Ella Venvell offers an insight in the uphill battle that finding a future in the music industry can prove to be, “I always knew finding a job within the music industry would be challenging but I didn’t know just how hard it was! Even though I have a musical background and have a degree in music production, that alone was not enough. As the music industry is quite niche, most companies ask for years of experience to prove your abilities and knowledge, however, nowhere is willing to give you the experience!”

Jeeni Marketing intern, Annesa Sukul decided to begin building up her music industry experience with Jeeni and has been a total asset to the entire company in research, maintaining artist relationships and so much more. She was taken on at Jeeni amidst her studies and given a chance to contribute her skills and hard work to the team, ‘As a music business student, it is quite difficult to get into the music industry if you don’t know where to look. Often times when someone doesn’t have experience, the first thing would be to look for a work placement or an internship. However, most of these tend to also ask for previous experience and would leave one feeling lost as to where to gain this experience.”

As an intern at Jeeni, Annesa still has a say in the type of tasks she carries out and is given roles that challenges her and puts her specified skills to the test. As well as simply giving interns experience on paper, we try to truly set them up for success in their future roles by giving them chances to propose new ideas and contribute to the company in a hands-on and proactive way, which is all useful inclusions to CVs and portfolios. Annesa also has access to a supportive team to help her with her time at Jeeni in any way she needs.

As Jeeni still finds itself in an early stage of its journey, we’re in a position where we can provide much-needed experience for people like Ella and Annesa to prepare them for their future careers in music and put them to good use in furthering the reach and effectiveness of Jeeni’s mission.

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21
Dec

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation. Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch. The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members. We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour. Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer. Stay safe and well, The Jeeni team.

05
Jun

Why In-Person Connections Matter More Than Ever

by Kelli Richards, Jeeni MD USA People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation. Look around whenever you’re out in public, and the vast majority of people have their faces buried in their smartphones or in their laptops. This applies regardless of age, gender, or any other consideration. One of the saddest (but most prolific) examples is when a couple are out having a meal together but each has their face buried in their own device, and are in their own worlds. At a minimum, this type of behavior certainly seems to push intimacy away and can lead to undesirable outcomes because people have stopped looking at each other and engaging in active conversation. The film producer Brian Grazer has just published his new book entitled “Face to Face: The Art of Human Connection”, and of course I love it. In the book, Brian argues that one of the secrets to a better life lies in establishing personal real-time connection (like we all used to indulge in before we had access to these devices). He argues that burying ourselves in our individual devices destroys an essential facet of the human experience we can only get when we look at someone face-to-face and engage in a real conversation. When we do so, and look into each other’s eyes, we form strong connections and bonds with each other, we understand each other better, we expand our world views, and we create memorable meaningful moments that can lead to a range of possibilities. When we connect and understand each other, we become interested in what matters to one another and that leads to wanting to support and add value to each other’s lives. This is what truly matters folks. No matter how convenient our technology and devices are or become, the bottom line is that trusted relationships rule the world — and that applies both personally and professionally across the board. So, I strongly urge you to reach out and make time to connect with people face-to-face more often. Seek to understand others, pay attention and invest genuine time in getting to know what matters to them so you can figure out how you can add value to them and help them to achieve their goals. Be yourself, more uncensored — drop your masks and be authentic, the kind of person you want others to know and respect. Show up fully as yourself, vulnerable and caring, which encourages others to do the same. And as you do so, watch what happens as your relationships shift and evolve. I’m willing to bet your life will improve and create a ripple effect that impacts the lives of others around you as well. Click HERE to visit or return to jeeni.com

03
Sep

The People's Lounge - Meet My Ancestors

Meet My Ancestors is Championing Zimbabwean Arts: Performance and Workshop Established in 2020. A theatrical production and album telling stories from Zimbabwean culture. Through ancient mbira music fused with contemporary sounds. The multidisciplinary performance piece aims to challenge the concept of UK mainstream theatre. Additionally, exploring the imposition of western music structures on music from cultures around the globe. They will be performing at the Global Bandstand Weekender 2021. Also, they will be performing at Victorious Festival 2021. Where you can see them perform and host a drum workshop - Presented by The People's Lounge. Meet My Ancestors is composed and arranged by London-based actor, songwriter, multi-instrumentalist and vocalist John Falsetto. John is set to star as Mr Snow in Carousel at Regent’s Park Open Air Theatre this summer. And has composed music for theatre, including the award-winning The Jungle by Good Chance Theatre and Ben Johnson’s Volpone for Tangle Theatre Company. Since announcing Meet My Mancestors, the project has received funding from the Genesis Foundation. The Mbira music endeavour features one of Zimbabwe's artists of the moment in Probeatz. Although only establishing in 2020 the group are already making a name for themselves performing and running workshops. Including residency at Battersea Arts Centre and Hawkwood CFT. Meet My Ancestors is a perfect example of the independent talent that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out their showcase here on Jeeni:   Meet My Ancestors | Showcase | JEENI. Along with other showcases to add to your playlist. jeeni.com. The People's Lounge Meet My Ancestors will be performing at the Global Bandstand Weekender - Presented by The People's LoungeGBW is bringing some of the Freshest Tropical Sounds from around the World to Portsmouth for a Free Weekend Festival at Southsea Bandstand from Sat 31st July – Sun 1st August 2021 | 12.30-6pm | @ Southsea Bandstand | Portsmouth | FREE PUBLIC EVENT! And at the Victorious Festival, World Music Village 2021.

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