The Hardships of Getting a Job in the Music Industry

Jeeni Blog

Helping the next generation of talent to build a global fanbase

The Hardships of Getting a Job in the Music Industry

When an area of employment is as culturally, historically and economically important as the music industry, it’s hardly going to be a walk in the park to insert oneself into it. Despite the giant range of positions and opportunities, a mountain of deciding factors and conditions stand in the way of graduates and the enticing notion of working in music. Many corners of employment have their difficulties, whether it’s overwhelming competition from like-minded hopefuls or a seemingly unfair demand for experience but the music industry seems to set up these hurdles at steeper heights than most.

This is why companies like Jeeni can be an answered prayer for optimistic music graduates that are seeking experience in this confusing and challenging industry. Jeeni is always looking for fresh young talent to help its gears run smoothly and efficiently so that more support can be provided and offered to unrepresented artists, meaning that Jeeni holds out a helping hand to upcoming talents in the industry in more ways than one.

Music is still a growing industry with a 7% increase in employment from 2017 to 2018 (UK Music, Music By Numbers 2019 report) which sounds like a great thing and it is, however this is also a rise in competition due to an unprecedented increase in revenue from the music industry, according to Goldman Sachs, “In May 2020, Goldman Sachs estimated the entire music industry's revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a 6% CAGR. The 2030 estimate was an increase on its original prediction of $104 billion, made in October 2016.” (Toptal.com, ‘The State of The Music Industry in 2020’) Business is booming for the music world which means everyone is looking for the best and they aren’t willing to take a chance on anyone without near-impossible standards of experience. However, music graduates can begin their climb to greatness with companies like Jeeni

A testimonial from Jeeni’s Marketing Leader, music production graduate, Ella Venvell offers an insight in the uphill battle that finding a future in the music industry can prove to be, “I always knew finding a job within the music industry would be challenging but I didn’t know just how hard it was! Even though I have a musical background and have a degree in music production, that alone was not enough. As the music industry is quite niche, most companies ask for years of experience to prove your abilities and knowledge, however, nowhere is willing to give you the experience!”

Jeeni Marketing intern, Annesa Sukul decided to begin building up her music industry experience with Jeeni and has been a total asset to the entire company in research, maintaining artist relationships and so much more. She was taken on at Jeeni amidst her studies and given a chance to contribute her skills and hard work to the team, ‘As a music business student, it is quite difficult to get into the music industry if you don’t know where to look. Often times when someone doesn’t have experience, the first thing would be to look for a work placement or an internship. However, most of these tend to also ask for previous experience and would leave one feeling lost as to where to gain this experience.”

As an intern at Jeeni, Annesa still has a say in the type of tasks she carries out and is given roles that challenges her and puts her specified skills to the test. As well as simply giving interns experience on paper, we try to truly set them up for success in their future roles by giving them chances to propose new ideas and contribute to the company in a hands-on and proactive way, which is all useful inclusions to CVs and portfolios. Annesa also has access to a supportive team to help her with her time at Jeeni in any way she needs.

As Jeeni still finds itself in an early stage of its journey, we’re in a position where we can provide much-needed experience for people like Ella and Annesa to prepare them for their future careers in music and put them to good use in furthering the reach and effectiveness of Jeeni’s mission.

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19
Jan

Artist Focus: Respite

This compelling five-piece formed from an amalgamation of previous bands, mindsets and connections and arose in 2020 as a formidable and commanding alt-rock/pop-punk force known newly as ‘Respite’. Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals. Hailing from Glasgow, the group once known as ‘Finding Argyle’ committed to a brave yet necessary brand change as their sound and creative habits organically shifted and evolved over the major lockdown in 2020. The group formed as the five-piece they’re known as now back in 2015 as a result of recurring opportunities and coincidences and so, the band’s current synergy took shape as a perfect act of fate. Their days as ‘Finding Argyle’ were decidedly grittier with tracks like ‘Spit’ and ‘Love Like Violence’. Their newer form, ‘Respite’ made a subtle, yet noticeable adjustment in their tone. The lightheartedness was slightly increased as a result of the more melodic and pop-punk inspirations for writing choruses. Vocalist Sam Nicholson is the primary conveyor of their new-found catchiness, held mostly in the anthemic choruses that parade accross most of their spirited songs. The change in vocal style is at times, reminiscent of the much more pop influenced rock style of ‘Deaf Havana’. Although Respite generally embraces slightly less dark style of songwriting and performing, that doesn’t account for exceptions such as the deeply compelling and hard-hitting ‘Chemical Sleep’. The music video for which is simple, yet genius; contained in a cramped, red room, the group’s performance energy is barely contained and fills the space to the brim, matching the mood and vigor of the piece to a tee. Another noticeable and welcome advance in style came from the increased use of synthesis, thanks to guitarist, producer and mastering engineer, Andrew Vaughan. Sam Nicholson put it simply yet aptly that Vaughan is “quite the wunderkind”. On top of mixing and mastering the tracks, Andrew also manages all of the recordings for the group, effectively doing the work of about 6-10 people when compared to a standard studio set-up. Speaking of, the sound achieved from Respite really is that of a fully-fledged studio arrangement. Clear, concise and tight to a fault, the production and overall contribution from Vaughan is nothing other than remarkable. As a Glaswegian act, I was interested in the band’s opinion on how the impressive lineup of Scottish rock groups break the mould when compared to that of English or American rock efforts. After conferring with the other members, Sam told me that “I think there's something about the vocals which usually sets them apart, whether that is just the accent, or the way it hits the ear, it does stand out more often than not.” As obvious as it might sound that the iconic Scottish voice plays a major role in differentiating this specific Celtic brand of the same genre from others, it’s nevertheless a profound point that voices from different tribes will react with the ear in different ways. It implies a fascinating discussion about how different ethnicity's natural voices can induce different subconscious responses in listeners. Sam also voiced a tentative concern with lumping acts into the non-genre of Scottish rock and how it can at times be presumptuous, “I personally sometimes wonder if it's too easy to be lumped into "Scottish Rock" and then you're trapped there. It's a double-edged blade though, because, who wouldn't want their name next to bands like Biffy and Fatherson?” It certainly is an under-considered issue of generalising and connecting Scottish acts purely for being Scottish. It unintentionally strips individuality from these fantastic acts like Respite. Although, as Sam points out, it’s not exactly a bad thing to be mentioned among the greats of Scotland. A double-edged blade indeed. Careful not to mention something the group isn’t ready to divulge just yet, Sam did allude to the future of Respite, “We're currently planning our second EP after a great response to the new tracks, and we're hoping to follow that up with a tour of Scotland, and potentially head down south.” How can Jeeni support artists like Respite? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

04
Jun

Legendary Teddy Hayes has joined the Jeeni advisory board

We are proud to announce that the legendary Teddy Hayes has joined the Jeeni advisory board. Teddy is an Award-winning producer, film-maker and composer, working alongside the likes of Quincy Jones and Roberta Flack. Teddy pioneered the concept of creating new wealth for music artists by monetizing their fan base. His London-based talent company DaBlockOnline offered a win-win solution for everyone involved in the entertainment industry, creating a platform that gave both signed and unsigned music talent a chance to benefit from new technology. Teddy says, "The evolution of Jeeni is remarkable, and because I have already been through this process and experienced all the challenges, I know I can add value to the team. I want artists to get the recognition they deserve and earn cash in the process, but I also want to offer an opportunity for music companies to retool their thinking and create new products designed to increase sales and earn profits from a new segment of the marketplace.” Teddy Hayes Born in Cleveland Ohio, Teddy grew up with neighbour Bobby Womack, and hung out with Quincy Jones among many other music legends, before becoming tour manager for Roberta Flack. Quincy’s friend Pete Long (who discovered Luther Vandross), gave Teddy the chance to turn his talents to theatre writing which set him on the road to stardom in his own right, directing music videos, and writing and producing musical theatre. As one of the founding directors of Hip Hop in 1979 in New York, he achieved a place in hip hop history with his rap band The Funky Constellation, that produced the break beat sensation “Street Talk (Madam rapper)” promoted early on by Russell Simmons, the record mogul and creator of Def Jam Records. An accomplished singer and composer, Teddy was the main producer and creative force behind the sell-out hit theatre show “I Remember Marvin”, about the life and music of Marvin Gaye. He recently penned a book called “The Guerrilla Guide to Being a Theatrical Producer”, a how to manual designed to help people understand and enter the world of commercial theatre. In 2019 he received a Lifetime Achievement Award for his 40 years of pioneering work in the arts, and Jeeni is privileged to benefit from his experience and vision.

10
Jun

Mel's bedtime story

Once upon a time, I created a platform called jeeni.com which is where independent artists perform their music in front of new fans, and get rewarded for their efforts. On a Saturday night we ran a live global music festival featuring 18 acts from both sides of the Atlantic. The oldest performer was over 70, the youngest was under 10. They were brilliant, each in their own way. We broadcast over social media and websites. There were no adverts, there were no fakes, there was no hype. It didn't cost us a penny to run. Everyone had a ball. We are part of a revolutionary process that is killing a corrupt and rotting music industry which has held both audience and performer to ransom since the 1890s. So if you will indulge me, I'd like to tell you how, and why ... I'm an old hoarder, I hoard old music recordings, and when I say old I mean really old. Upstairs, in what was once a studio but has turned into an Irish Setter leisure lounge, there are several hundred wax cylinders from the 1890s. Each cylinder is a unique recording from an age before duplication was possible. If Miss Florrie Forde wanted to sell a hundred copies of Hold Your Hand Out You Naughty Boy to her adoring public, then she had to keep lubricated and trill the bloody thing into a brass horn a hundred times and record it onto wax in real time. But to me the beauty of these cylinders is not that each one is a unique recording, but that each one is mercifully short, rotating at 120 revolutions a minute and lasting a meagre two minutes, because that's all a wax cylinder can hold. And so the two minute pop single was born. At the start of the twentieth century discs replaced cylinders, but not a lot changed. I have another room full of shellac discs that spin at 78 revolutions a minute. When it came to pop singles from artists bringing joy to the world throughout the first half of the twentieth century, they had just under three minutes to do it in. And if they were any good, just under three minutes was plenty. I feel personally to blame for what happened next, because in the hour of my birth in 1948, the microgroove vinyl disc hit the market, spinning at what my Irish chums call dirty tree and a turd revolutions per minute. I have an entire wall of vinyl albums, with their glorious covers and sleeve notes. And yes, they are arranged in alphabetical order by artist and date-order of release. Their storage capacity is approximately twenty-five minutes a side, which is usually twenty-two minutes too long. And on the opposite wall is where all my CDs sulk, each one capable of storing seventy-four minutes of audio, and not one of them played since the turn of this century. Why? Because a hacker called SoloH went and ripped the source code of something called the Fraunhofer MP3 encoder and spread it all over the internet for free. Thanks to SoloH, I can not only digitise my entire collection of recorded music without any restrictions on playing time, I can access the entire library of everything that has ever been recorded, for ever. My phone weighs exactly the same as my 78rpm copy of Little Richard's single Tutti Frutti, which runs for two minutes 28 seconds of total perfection. My phone holds 21,417 tracks in MP3 format, some of them complete symphonies, which are pretty good, some of them prog-rock drum solos, as used by Viet Cong torturers to break the spirit of the enemy. My desktop hard drive and cloud-accounts contain too many tracks to keep track of. I declare that my motivation for amassing this ludicrous collection of music was that one day it would bring me comfort in my old age, when my body and brain become enfeebled and I feel the need to keep hold of past pleasures while dying. As it turns out, I started playing my collection early, during lockdown, and wished I was dead by the end of day three. The singles were great, but the albums were mostly insufferable. Which is when I realised that the music album is stone dead, and the nightmare of a lifetime of audio padding is finally over. Then the real truth hit me. The recorded music industry is dead too. Thanks to COVID19 there has been an explosion of new creativity. Everyone is now a record producer, anyone can run a broadcast music channel, and that's exactly what everyone and anyone seems to be doing, including me. The spongers and leeches and shysters have been exposed as completely unnecessary, as have most of the agents, publicists and managers. They are no longer able to milk performers in our new world of social distancing, because they have lost their power. It's the remote audience that now has the power, and this audience wants instant gratification, not a load of overhyped, overwrought, overlong, flimflam. Jeeni.com is my final project in a very long career. I'm giving my artists three minutes per track to nail it, because that's what my old hoard tells me is right. And I hope you agree that in order to shine, three minutes is all that anyone should ever need.

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