KICKSTART your career: Introducing our super-star video wrangler Aleah MO

Jeeni Blog

Helping the next generation of talent to build a global fanbase

KICKSTART your career: Introducing our super-star video wrangler Aleah MO

JEENI are delighted to be employing with the Government’s Kickstart Scheme initiative.

Aleah Mo (she/her) was our first Kickstart recruit. Aleah is a 19-year-old dancer and dance teacher from Portsmouth. Since Aleah joined the team, JEENI has helped her to showcase her talent and keep 100% of the rewards.

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment.

As a fast-growing new business, still in its exciting dewy youth. JEENI are delighted to have signed up for the scheme. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

To qualify for the Kickstart Scheme, jobs offered must be brand new positions that were not previously available at the company. For JEENI, this works perfectly as the company is currently growing and expanding at a rapid rate. Meaning that these exciting new roles have evolved naturally.

Aleah joined Team JEENI in March. As one of our Marketing Assistants, she creates showcases for many different independent performers like herself. And she’s already using the skills she has learned so far to promote her own talent and services. With Kickstart Employees working for up to 25 hours per week. Aleah says her hours easily fit around her busy schedule of teaching and dancing.

“JEENI is such a great company and the hours I work really fit around my dance, which is really beneficial for me, because I am a teacher, so most evenings I am dancing as well as on the weekends. “
Aleah Mo.

The Movement Initiative

The Dance Company that Aleah dances for is called The Movement Initiative (TMI). TMI is a Charity Dance School located in Southsea, formed to help dancers fulfil their full potential. By providing opportunities, facilities, and classes for dancers to learn excel, and perform regardless of their age and ability. TMI are World Champions in the International Dance Organisation. Aleah is already using what she's learnt as a Marketing Assistant for JEENI to help promote her dance school and increase their following. As well as her own individual talent, all or free.

Aleah, along with some other dance school members, and a wide range of independent dancers will also be featuring in JEENI’s next online festival! Our first themed festival, the theme, of course, being DANCE which Aleah is “super-excited” about!

If you’re interested in working for JEENI, featuring in one of our upcoming festivals or just want to find out how we can help you promote your talents and services. Contact the Business Helpdesk here: https://jeeni.com/support/

To check out the full Inside Story Interview with Aleah Mo click here: Inside Story: Aleah Mo interview

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10
Jun

Top 5 Acoustic Guitar Brands

Here at Jeeni.com we celebrate and support all musicians and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and are now overfunding. If you want to see our pitch click HERE. Here is a really interesting blog by Bree Noble. Who produces the best acoustic guitars in the world? What brand is great for beginners? What price range fits me well? The answer to these questions can be subjective. Everybody has their parameters to judge the quality of the instruments. To be purely objective, we will be looking at overall instrument quality, brand reputation, and popularity. With these parameters, it’s possible for us to at least come up with a list of the best acoustic guitar brands. We’ve included a range of brands–some are known for making some of the world’s best-sounding guitars, and others are known for making economically priced guitars that swing well above their weight class in terms of build quality, tone and playability, Here are our top picks: #5. Yamaha–The Best Value Guitars You probably weren’t expecting to see Yamaha as our 5th pick on a list of top acoustic guitar brands. However, Yamaha is a brand that’s been praised for consistent quality and economical price range, allowing them to provide the best value for money. Most leading manufacturers have an economical line of guitars that caters to all budgets. Still, you often end up paying more for the brand itself rather than paying for the quality of the instrument. And like us, if you ever played a poorly-made acoustic while learning, you know just how frustrating the endeavour can get. However, while Yamaha guitars are recognised for value, many influential and legendary musicians have performed with Yamaha instruments, especially in the 70s such as John Lennon, John Denver, Bob Dylan and Carlos Santana. Today, it can be quite rare to see experts playing Yamaha acoustics, but the brand remains an excellent choice for those looking out for quality construction at an affordable price. You also can find some of the high-end Yamaha acoustics at most major music stores. #4. Gibson–For Players Who Want A Piece Of History Most novices and regular people have likely heard of Gibson–it’s a brand name seen on stages and in studios around the world. Gibson has been making quality guitars for over 100 years. Professional & expert musicians widely use both their acoustic-guitars and their electric guitars. Most Gibson acoustic-guitars are made of all solid wood, and even though Gibson is a large corporation, their acoustics are all still made by hand at their factory in Montana rather than a cheap, mass-produced guitar. The difference between a high-end, handmade one and factory mass-produced one can be significant. #3. Guild–For Those Looking For A Player’s Guitar Guild has been making and producing quality guitars since the 1950s. The guild as a brand, unfortunately, doesn’t have the mainstream popularity of Gibson or Fender yet, it’s still the preferred instrument of many professionals such as legendary musician Doyle Dykes who plays a Guild guitar and has his signature model, a stunning grand orchestra guitar launched in 2012. Guild guitars are frequently described as having a unique ‘sound’. To us, they have a brilliant sort of clarity about them, with punchy and natural-sounding bass. Guild is a company that has been bought out several times, and its tumultuous history may explain why it isn’t as well known or as mainstream as Martin or Taylor. The company was also famous for producing electric archtop guitars during the 1950s and 1960s. As archtops fell out of favour, the guild began moving back to creating acoustics. The company’s focus on excellent build quality and top-class materials means that their guitars are a pure joy to play. #2. Martin–Classic Tone, Classic Style Martin is the manufacturer responsible for introducing the dreadnought body shape, X bracing, and other key innovations to the world of acoustic guitars. Their amazingly responsive dreadnoughts are often used as bluegrass instruments, and they sound great when being played fingerstyle, too. However, their rich tone lends itself well to just about any musical style. The best-known Martin guitar is probably the D-28. This all solid spruce and rosewood dreadnought has both deep bass response and the sparkling nuances of rosewood. From the body shape to the tonewood configuration, it’s what a lot of people would consider the classical acoustic guitar. Martin is a brand steeped in history, but their guitars aren’t without modern touches–acoustic-electric models have sophisticated electronics (usually by Fishman), and the brand has a connection to pop superstar Ed Sheeran. Because Sheeran often played Little Martins onstage, he collaborated with Martin to produce his signature, Little Martins. #1. Taylor–Nuanced, Modern Sound Taylor produces almost every conceivable type of acoustic guitar you could ask for. From ornately-inlaid limited editions to affordable, durable instruments, you can find something that’s perfect for most budgets and playing styles. They’re also refreshing to listen to. To our ears, Taylor guitars have a light, almost airy sound that suits modern singer-songwriters exceptionally well. One thing that really sets a Taylor guitar apart is the Expression System pickups on acoustic-electric models. The pickup system sits behind the saddle (rather than under it). The pickup isn’t compressed like a standard under-saddle pickup; the sound ends up being more natural. Taylor has also pioneered a new bracing style, which experts believe is a step up from traditional X bracing. Taylor’s V-class bracing is designed to let the soundboard vibrate more freely, resulting in improved sound and sustain. This video offers a demo of some of V-class Taylor guitars. Whether you’re in search of a fast-playing bluegrass guitar or something to play relaxing slow songs on, one of these brands offers it. Let us know who your top picks/brands are? Add your thoughts in the comments section, and please share this article if you liked it! Click HERE to visit or return to jeeni.com

02
Dec

Artist Focus: Ariana May - Singer, Songwriter

Ariana May is a 16-year-old British singer-songwriter whose classical training in piano and singing from an early age has culminated in a deep love of composing and performing. Her style is a pot-pourri of alternative, pop, indie, rock and folk music. Ariana has a wide compass of influences: ranging from Kate Bush, Supertramp, AURORA and Birdy to Johannes Brahms, Leonard Bernstein, Michael Legrand, John Barry and Justin Hurwitz. Her passion for musicals and film soundtracks has led her to work on writing and orchestrating her own musical based on a classical novel, set in modern-day. Loving poetry so passionately has made her profoundly invested in writing metaphorical lyrics to help portray the emotion in her songs. Ariana May’s aim is for her songs to move people and to help free their trapped emotions. “Express yourself honestly and without any inhibitions” is Ariana May’s motto. Suffolk Bay is Ariana May's debut single, a highly nostalgic song about reminiscing over a romance that never even happened. The synergy between the wistful tune and the crashing waves will unlock your forgotten memories. You can watch our full interview with Ariana May here: Ariana May Inside Story Interview. Where she talked about her influences, inspirations and how platforms like Jeeni are helping artists like her to promote their work to a wider audience. Check out Ariana’s Showcase at: https://jeeni.com/showcase/arianamay/

05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

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