KICKSTART your career: Introducing our super-star video wrangler Aleah MO

Jeeni Blog

Helping the next generation of talent to build a global fanbase

KICKSTART your career: Introducing our super-star video wrangler Aleah MO

JEENI are delighted to be employing with the Government’s Kickstart Scheme initiative.

Aleah Mo (she/her) was our first Kickstart recruit. Aleah is a 19-year-old dancer and dance teacher from Portsmouth. Since Aleah joined the team, JEENI has helped her to showcase her talent and keep 100% of the rewards.

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment.

As a fast-growing new business, still in its exciting dewy youth. JEENI are delighted to have signed up for the scheme. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work.

To qualify for the Kickstart Scheme, jobs offered must be brand new positions that were not previously available at the company. For JEENI, this works perfectly as the company is currently growing and expanding at a rapid rate. Meaning that these exciting new roles have evolved naturally.

Aleah joined Team JEENI in March. As one of our Marketing Assistants, she creates showcases for many different independent performers like herself. And she’s already using the skills she has learned so far to promote her own talent and services. With Kickstart Employees working for up to 25 hours per week. Aleah says her hours easily fit around her busy schedule of teaching and dancing.

“JEENI is such a great company and the hours I work really fit around my dance, which is really beneficial for me, because I am a teacher, so most evenings I am dancing as well as on the weekends. “
Aleah Mo.

The Movement Initiative

The Dance Company that Aleah dances for is called The Movement Initiative (TMI). TMI is a Charity Dance School located in Southsea, formed to help dancers fulfil their full potential. By providing opportunities, facilities, and classes for dancers to learn excel, and perform regardless of their age and ability. TMI are World Champions in the International Dance Organisation. Aleah is already using what she's learnt as a Marketing Assistant for JEENI to help promote her dance school and increase their following. As well as her own individual talent, all or free.

Aleah, along with some other dance school members, and a wide range of independent dancers will also be featuring in JEENI’s next online festival! Our first themed festival, the theme, of course, being DANCE which Aleah is “super-excited” about!

If you’re interested in working for JEENI, featuring in one of our upcoming festivals or just want to find out how we can help you promote your talents and services. Contact the Business Helpdesk here: https://jeeni.com/support/

To check out the full Inside Story Interview with Aleah Mo click here: Inside Story: Aleah Mo interview

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12
Nov

Weekly Round-Up #4

The latest news on all things Jeeni, music and entertainment news. The ongoing impact of Covid-19 on musicians Like many other sectors, the music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. During the lockdown, the cancellation and postponement of most live music has had a catastrophic impact on the entire industry. In addition to a reduction in physical sales from the closure of retail stores. There has even been a negative impact on synch opportunities due to less production of visual content. And while streaming revenue has increased, it is not a sustainable source of income due to unfair revenue shares. According to National statistics even before the pandemic, a musician earned on average £23,059, well below the national average of £29,832, according to the Office for National Statistics. A report by UK Music predicted that musicians will have lost 65% of their income this year, rising to 80% for those most dependent on live performance and studio work. Frances O’Grady TUC General Secretary sent a strong message of solidarity and support to Musician Union members at the 39th Musicians’ Union Delegate Conference. Highlighting the effects of Covid-19 on musicians. “The pandemic has been a huge challenge to working people and musicians have been on its economic frontline, unable to work due to lockdown restrictions” she said.“Too often this government left the self-employed high and dry. Now ministers must step up to give arts, culture, entertainment, and festivals the support we urgently need”. Jeeni is ahead of the government in supporting musicians, the platform hosts a range of creative talent supporting them to grow an audience. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. Check out what we do at Jeeni and how we support independent creative talent YouTubes ads business is now bigger than the entire global record business According to revenue figures released last week from YouTube Parent company Alphabet, YouTube generated $7.205 billion in revenues from advertising in Q3 this year. Up 43%, or by over $2 billion, year-on-year versus the same quarter of 2020. The $7.205 billion figure did not include additional revenues from subscriptions which YouTube just announced it has surpassed 50 million global subscribers to YouTube Music and YouTube Premium. Meaning that the video streaming giant now has a bigger ads business than the entire global record business. New artists face ‘massive competition’ from established acts due to streaming New artists face massive competition from major established acts such as Queen and the Beatles due to the advent of streaming according to The Culture Committee. Peter Leathem, chief executive from the music copyright collective Phonographic Performance Ltd, told MPs that even the most talented performers were “struggling” to make a living from their music in part due to the competition they face for plays and revenue. “They are faced with massive competition. If you look at 2019, the best-selling albums were Queen’s Bohemian Rhapsody, based on the film, and Abbey Road by the Beatles, on its 50-year anniversary. If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with.” With lots of streaming taking place, the value of the market is much less and there is so much competition. Up-and-coming artists are also competing for a share of a “smaller pie”. He added, “If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with." MPs are continuing to examine what economic impact music streaming is having on artists, record labels and the sustainability of the wider industry. It's clear that the music industry needs more support in terms of the value gap and allowing the spotlight to be on new artists. This is exactly what Jeeni are doing, by supporting independent artists. Jeeni is a platform that brings together creative talents and allows them to showcase their work to a wider audience. All while keeping 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. Be sure to visit Jeeni and discover how we help independent artists rise above the limitations of major streaming services at Jeeni.com Jeeni News Artist Pairing Initiative We had our very first artist pairing meeting hosted by Jeeni’s Ella Venvell. The artist pairing is a new initiative by Jeeni where we pair up artists of a similar genre, one with more experience and the other a fledgling artist. The more experienced artist is able able to give advice and words of wisdom. While both artists can encourage and inspire each other by sharing their individual experiences. Our first meeting with Daisy Chute and Ariana May was a huge success. Daisy shared her experiences of being signed to a major label before becoming an independent self-sufficient artist, expressing the benefits and downfalls to both. Furthermore advising Ariana on the best ways to promote her music through a variety of avenues and the different revenue streams available. If you are an artist interested in Jeeni's pairing initiative then be sure to contact our Artist Liaison Ella Venvell at ella@jeeni.com, including info about yourself and why would like to be part of the artist pairing initiative. Pick Of The Week Our pick of the week is Glasgow based alt-rock band Respite. The band blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Respite released their first single, “Chemical Sleep” on the 3rd of October. Soon after following with their debut EP “Vol. 1” on the 29th of October which features five original tracks, and is available to stream everywhere right now! Check out Respite's showcase on Jeeni - Respite | Showcase | JEENI New Music Friday In our New Music Friday segment, Daisy Chute has been selected with the release of her EP Songs of Solace on Friday 12th November. A collection of six original songs which tells a story ‘through the beginning, middle and end of a relationship. Songs of Solace is available on all streaming platforms. Check out Daisy Chutes showcase on Jeeni - Daisy Chute | Showcase | JEENI Jeeni and Chillblast Partnership Jeeni has partnered with Chillblast to bring customers exclusive branded PCs designed for musicians and creatives. Chillblast is the UK’s Most Awarded PC Manufacturer. Find out more about Chillblast here, and discover why Jeeni has partnered with Chillblast to bring Special Edition music PCs with exclusive Jeeni branding. As well as a year's subscription to the Jeeni Platform with each order worth £85. Chillblast Jeeni PCs are perfect for all musicians and creatives, whether you're an independent bedroom pop artist or a music producer working on the next number 1 one single. Get the best deal on music PCs with our black Friday 2021 offer. Buy your Jeeni Music PC built and warrantied by the UK’s most awarded PC manufacturer here Jeeni PCs (chillblast.com)

04
Feb

Daisy Chute, ‘Cradle Songs’, EP review

Daisy Chute’s newest EP consists of three sonic fairytales, crafted with swelling strings, twinkling percussion and her bewitching vocals. Daisy has been an important and keen part of Jeeni by creating and uploading her incredible tracks to Jeeni's folk channel. She was also a key part of Jeeni's artist partnership programme alongside Arianna May. Check out Daisy's showcase here: https://jeeni.com/showcase/daisy-chute/ The opening track, ‘Cradle Song’ is a theatrical piece which expresses an implacable feeling of uneasiness. This tempting and crafty opener is intentionally overcompensated with syrupy amounts of serenity and reassurance as an attempt to calm and lull the listener, “Now, hush”. The near-sinister nature of this track is thanks to the dark guitar notes, rumbling bass and sultry vocals from Daisy that coaxes you further into something that you just might not be able to back out of. Daisy’s voice here utilises the non-sensical melodies heard in the oldest of lullabies and folktales in a hypnotic repetition, which further pushes the feeling of being enticed and convinced. This track creeps along slowly and regularly, like a rocking cot and totally succeeds in lulling the listener to concede to a peaceful, warm state, despite its dark character. Contrary to its name, ‘Melancholy Air’ feels much more sincere and warm than the first track, due to the flittering strings, traditional folk percussion and uplifting plucked string instruments. The piece is medieval and traditional, but brought together and realised in a way that could only be done now. The atmosphere and space given to each instrument is reminiscent of the delicate and sparkly quality that Thomas Newman gives to his motion picture scores such as ‘American Beauty’ and ‘Finding Nemo’. This cinematic essence could be what inspired Daisy to include an instrumental version of the track, focused purely on the orchestral impact and story-telling. The final track, ‘Mary’s Song’ has all of the charm and sentiment of a typical dedicated piece. This is because the arrangement is formed around a specific person and the emotions that that person evokes. As a result, the piece is interwoven with feeling in each instrument and note. Daisy’s capabilities for writing sweet, gliding melodies are utterly enchanting and are showcased quintessentially throughout this dream-like project. Check out Daisy Chute's Jeeni showcase here: https://jeeni.com/showcase/daisy-chute/ Follow Daisy on social media: Facebook: https://www.facebook.com/daisychuteofficial Instagram: https://www.instagram.com/daisychuteofficial/ Twitter: https://twitter.com/daisychute How can Jeeni support artists like Daisy Chute? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

07
Dec

Amba Tremain - 'Baby You're Gold' Single Review

Amba Tremain’s new single ‘Baby You’re Gold’ is a graceful, yet energetic addition to her family of Soulful songs with heavy R&B and Ska influences. Any Amy Winehouse fan would very much enjoy the Soulful, Ska aura of the song, starting with a dreamy intro featuring chords on a Rhodes type electric piano and a classic Ska guitar part on the offbeat. The harmonizing, tremolo backing vocals paint a beautiful vibration in your head. The chorus features a dramatic build to a loving call and response between Amba and the backing singers. Amba’s voice is a powerful instrument, used here in a tender way through her affectionate lyrics to display a kinder side. The vibrato keys throughout the chorus help synergize the bright, sunny tone, alongside the higher end magical sounding key scales. A breakdown into a relaxing Ska middle 8 consisting of engaging guitar delay and a smooth bassline prepares you for a last booming chorus. The structurally brilliant song finishes with a sharp, exuberant ending. Amba has certainly got the knack for writing engaging and well written music, here she has grown her range with an undeniably catchy and jubilant song. Check Out Amba Tremain's BRAND NEW single 'Baby You're Gold' here: https://jeeni.com/amba-tremain-baby-youre-gold/ How can Jeeni support artists like Amba Tremain? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Amba Tremain's Jeeni page: https://jeeni.com/?s=amba+tremain

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