Jeeni Blog

Helping the next generation of talent to build a global fanbase

A Legend, A Bus, A Fan and A New Chapter

/ By Shena Mitchell
A Legend, A Bus, A Fan and A New Chapter

A Legend, A Bus, A Fan and A New Chapter. In 2018, our chosen charity ‘Arms Around the Child’ reached out for Jeeni’s help.  In their efforts to help their cause, the charity had acquired a vehicle with history, was completely unique and of significance to its previous owner and his fans.  However, at this stage it needed serious help. That help sadly, became a burden to the charity and its finances, so the vehicle had to be sold.  Here the story unfolds...............

A Legend

Back in 1970, Sir Paul McCartney had a life-changing moment.  We’ve all had them.  Life takes a turn and you find yourself going in a slightly, or very different direction. For legend Sir Paul, it was one door closing and another opening.  A year later, he formed a band called Wings, with Denny Seiwell and Denny Laine, plus his wife, Linda.  After an initial album release and some university gigging, McCartney was enjoying his simpler life away from the fast lane. He decided to take the band on the road for the summer, touring Europe.  

Sir Paul McCartney - A Legend
Wings on their Tour Bus

A Bus

In 1972 the ‘Wings Over Europe’ tour took place – 25 dates over two months and 7,500 miles.  All fairly standard stuff for any band, apart from the mode of transport. McCartney decided the band would be travelling in style, in the form of a vintage 1953 Bristol Double Decker ‘Open Topped’ bus, registration WNO 481. Carnaby Street boutique owner, Tom Slater was charged with fitting out the bus, giving it a bright paint job and livery announcing the tour and band had arrived. The band ate, slept and practiced on the bus, lying in the sun on the top deck writing their next album ‘Red Rose Speedway’ and even the track ‘Live and Let Die’ for the first James Bond movie for Roger Moore. 

WNO 481 - Wings Tour Bus

A Fan(s)

After the successful tour, a handful of other worldly adventures and a 2017 tweet from Sir Paul asking if anyone knew where the bus might be, WNO 481 (as it’s affectionately known) ended up being rescued and returned to the UK by ‘Arms Around the Child’ trustee Justin James.  It was his difficult decision in 2018, to have to sell the bus and relieve the charity of the financial burden it had become.  However, for Super-Fan Tom Jennings and his wife Rose, it was a dream come true and a life ambition fulfilled. Tom has since set about completing the restoration of the bus, bringing in fans from all over the world and setting up a fabulous site www.1972wingstourbus.com giving regular updates on progress of WNO 481, as well as the bus’s colourful history.  It’s a fabulous read!

A New Chapter

On the back of this new connection, Jeeni are very pleased to have created a working partnership with Tom and Rose, and their merry band of ‘Busketeers’.  We hope to work with them, their amazing bus, Sir Paul and our hefty music connections to create new and positive adventures for WNO 481.  Jeeni have been granted access to the bus for a certain number of weeks per year and our intention is to use these weeks to create events and gigs for our Jeeni artists to perform.  For Jeeni SuperFans there will be the chance to secure early tickets and memorabilia for the events and the bands performing.  

As with the emergence of Wings, the band and their music, we would like the bus to play a part in the launch of new music talent, giving performers the chance to thank supportive fans, share the experience and excitement of live performing, as well as creating new fanbases.  Jeeni as a platform, has a large, growing audience of music lovers, as well as performers.  The instant opportunities offered with their engaged social media, allows for followers to be ‘teased’ with where upcoming venues may be, before official announcements and tickets are released, creating a buzz and anticipating excitement. 

This cool, utterly unique piece of British rock and roll and engineering history has much to look forward to, as do the generations of music fans past and present, who will have the opportunity to be entertained by the Jeeni and ‘Wings Over Europe’ bus and events.

www.jeeni.com

www.1972wingstourbus.com

www.armsaroundthechild.org

01
Aug

4 reasons why the current music-streaming model is not working.

The global pandemic has exposed major problems in streamed music. Musicians couldn't tour or give live performances, so they have become reliant on revenue from their recorded music. Now, a shocking inquiry by the UK Government shows that even successful, critically acclaimed artists cannot live off their streaming revenue. But there is an alternative. Jeeni is a platform that puts control back into the artist's hands. On Jeeni, performers and creatives keep 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. In fact Jeeni's growth has been so successful that they have turned to crowdfunding to expand their capacity to meet demand, and raised over £61,000 in a few days. The Government report reveals 4 reasons why the current music streaming model is not working: 1. Even successful artists get pitiful returns from streaming Fair reward is a performer's right to share in the recording revenues of a song by law, regardless of their royalty rates and their outstanding debts. However, streaming means that performers are paid according to the terms of their record deal. Depending on when they started out in their careers, their royalties can fall to as low as 2%. At Jeeni the artists get to keep 100% of everything they make, no limits. 2. Pay disparity between song and record rightsholders The current revenue share from streaming gives the record label the majority of a track's revenue. This comes from a model that applied to physical sales, where labels had overheads such as manufacturing, storing and transporting CDs, cassettes and vinyl. This leaves songwriters and publishers with the smallest share of revenue, even though they are vital to the creative process. Music creators and publishers are furious with this model. It's outdated and unfair because these overheads don't apply to digital music production. 3. Just three major music companies control the majority of the market Digital piracy and new technologies like streaming have disrupted the traditional music industry, and led to a state of play where three major labels now have a 75% share of the UK recording market. They also dominate music publishing, which is the part of the industry that deals with the rights to the words and music of a track. Jeeni's CEO & Founding Director Dr Shena Mitchell says, "Although technology has moved on, the approach is still the same as the bad old days, where streaming platforms act more like A&R agents and only select the music they like, dictating what listeners get to hear. At Jeeni we are very proud that our vision is based on democracy, where we give all artists the opportunity to post their videos and showcase their talent, for us to market them to a global audience". 4. 'Safe harbour' and copyright infringement 'Safe harbour' lets tech companies that host artist's content get away with being criminally and financially liable for copyright infringement. This allows users to consume music for free, and it creates a so-called 'value gap', because revenues for music from ad-funded services are significantly less than those from paid-for services. Here at Jeeni we refuse to take any advertising unless it's by an artist for their own tracks or services, and we make sure our artists retain all copyright and ownership of their own tracks. If you like the sound of what we do, then check out Jeeni's campaign HERE and join the list of supporters and celebrities who are flocking to the cause. You can invest from as little as £10 to claim your share, be part of the Jeeni success, and say NO to creative performers getting ripped off. *Capital At Risk

06
Jun

Portsmouth-based music platform gears up

Jeeni, the Portsmouth-based music tech start-up, has raised over £230,000 to support unsigned artists and performers achieve their dream.  Today, Jeeni has returned to Crowdcube to raise more funds and help the cause. Founding director Mel Croucher says, “We are ahead of our original schedule, yet there is still so much more to accomplish. We need to scale our online platform globally, build our mass artist showcases, and achieve our foreign language roll-out. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Jeeni is launching their next generation platform online, with over 27,500 artists and performers subscribe to their database, and will start trading ahead of schedule. Along with Mel Croucher, who founded the UK leisure software industry, Jeeni was co-founded by Shena Mitchell, who has already raised over £20million for start-up businesses in the Solent area. They have created a formidable management team including Roger Watson, the record-label boss responsible for over 500 million record sales, Kelli Richards, who worked with Steve Jobs for over 10 years and launched Apple Music, Eddie Levy, the founder of ATV Music who owned The Beatles catalogue, and Danielle Woodyatt, former Head of Global Communications at Virgin. Jeeni is also supported by celebrity ambassadors, including John Altman, conductor of the Royal Philharmonic Orchestra, Tony Klinger, producer for The Who, and Dee “Thunderbirds” Anderson. Jeeni’s Shena Mitchell urges Portsmouth-based businesses and investors to take a look at the campaign and support the development and global roll-out of Jeeni. She says: “We are raising £100k for 2.4% with our pre-money valuation at £4M. So if you want to support a Portsmouth-based tech start-up to harness the wealth of genuine unsigned talent, then get in touch.” If you want to see our pitch click HERE. Contact details: shena@jeeni.com

22
Apr

INVITATION TO INVEST IN JEENI.COM

The online platform where creatives keep 100% of what they earn, and audiences are rewarded every step of the way. The Jeeni Additional Investment Period is now open to raise a further £100,000 via Instant Investment using the Seed Legals platform, with full EIS benefits. We have allocated this funding to extend our services in response to new market opportunities and conditions created by the pandemic. There has been an unprecedented demand from Jeeni members to provide bespoke user channels and direct marketing for online performances, goods and services. In addition, we are supporting our independent artists by matching them with music investors to finance studio time, video production, marketing and distribution of their original work, all as part of our Jeeni Pro service and social media systems. Due to the increased traffic, this is generating, we are migrating to the world-class AWS cloud platform. This £100,000 investment target is for 2.1% equity at the current pre-market valuation of £4.5million with a share price of £1.13p. Major strategic partnerships have been consolidated by our US Managing Director, Kelli Richards. Former A&R Executive at EMI Music, she was mentored by Steve Jobs at Apple, where she launched and managed their music and entertainment division, resulting in the birth of global music online now known as Apple Music. Kelli is VP of Business Development with our US partnersAmplifyX.com, where investors back music they believe in, and she is a consultant to our streaming service partnersMultiViewMedia.co.uk, where viewers take control of their own entertainment experience. Both companies have joined Jeeni to produce J.A.M. (Jeeni, AmplifyX, MultiView), our series of online festivals where Grammy Award-Winners share the stage with our own brand-new talent. Our most recent festival was live-streamed on April 10th, and brought in over 10,000 new fans for our artists. Catch up with the event at jeeni.com/jam-festival. We have three further announcements to make in this Investor Update. Firstly, in partnership with the Wings Tour Bus, artists voted most popular on Jeeni will appear on the Paul McCartney Stage when the most famous bus in the world goes on tour to mark the 50th anniversary of the original route. It has just been announced that the tour will follow a major publicity launch at the National Exhibition Centre in Birmingham UK this November. Secondly, we are pleased to announce that we have bypassed the global shortage of PC and laptop components, and the first range of Jeeni own-brand computers is on sale at jeeni.com/shop. And thirdly, we are proud to make this advance announcement that Jeeni has been selected for the world première of a major new opera set in contemporary New York. The subject matter is unique and the production is world-class. We will stream the event in partnership with MultiViewMedia and this marks a major milestone for our brand recognition. Investors will be given the opportunity to secure Virtual Green Room tickets and VIP access to the composer, the performers and the major celebrities behind the event, when the programme is officially announced next month. We are opening Jeeni to investors worldwide for the first time, and are happy to declare our track record and current status to anyone who cares to visit jeeni.com/invest-in-jeeni. Your investment can be processed in as little as 30 minutes in the following simple steps. 1. You tell us how much you want to invest. 2. We add your details to the Seed Legals system, which calculates the shares to be issued. 3. We email you the Investment Proposal, Instant Investment Agreement and bank details. 4. You sign and witness the Agreement and your investment is transferred. 5. We agree to a Board Resolution and Shareholders Resolution and send form SH01 to Companies House for the issue of your shares.  6. That’s it. If you are still interested in investing in Jeeni please let us know so that we can send you the appropriate investment documents.