A Legend, A Bus, A Fan and A New Chapter

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A Legend, A Bus, A Fan and A New Chapter

A Legend, A Bus, A Fan and A New Chapter. In 2018, our chosen charity ‘Arms Around the Child’ reached out for Jeeni’s help. In their efforts to help their cause, the charity had acquired a vehicle with history, was completely unique and of significance to its previous owner and his fans. However, at this stage it needed serious help. That help sadly, became a burden to the charity and its finances, so the vehicle had to be sold. Here the story unfolds...............

A Legend

Back in 1970, Sir Paul McCartney had a life-changing moment. We’ve all had them. Life takes a turn and you find yourself going in a slightly, or very different direction. For legend Sir Paul, it was one door closing and another opening. A year later, he formed a band called Wings, with Denny Seiwell and Denny Laine, plus his wife, Linda. After an initial album release and some university gigging, McCartney was enjoying his simpler life away from the fast lane. He decided to take the band on the road for the summer, touring Europe.

A Bus

In 1972 the ‘Wings Over Europe’ tour took place – 25 dates over two months and 7,500 miles. All fairly standard stuff for any band, apart from the mode of transport. McCartney decided the band would be travelling in style, in the form of a vintage 1953 Bristol Double Decker ‘Open Topped’ bus, registration WNO 481. Carnaby Street boutique owner, Tom Slater was charged with fitting out the bus, giving it a bright paint job and livery announcing the tour and band had arrived. The band ate, slept and practiced on the bus, lying in the sun on the top deck writing their next album ‘Red Rose Speedway’ and even the track ‘Live and Let Die’ for the first James Bond movie for Roger Moore.

A Fan(s)

After the successful tour, a handful of other worldly adventures and a 2017 tweet from Sir Paul asking if anyone knew where the bus might be, WNO 481 (as it’s affectionately known) ended up being rescued and returned to the UK by ‘Arms Around the Child’ trustee Justin James. It was his difficult decision in 2018, to have to sell the bus and relieve the charity of the financial burden it had become. However, for Super-Fan Tom Jennings and his wife Rose, it was a dream come true and a life ambition fulfilled. Tom has since set about completing the restoration of the bus, bringing in fans from all over the world and setting up a fabulous site www.1972wingstourbus.com giving regular updates on progress of WNO 481, as well as the bus’s colourful history. It’s a fabulous read!

A New Chapter

On the back of this new connection, Jeeni are very pleased to have created a working partnership with Tom and Rose, and their merry band of ‘Busketeers’. We hope to work with them, their amazing bus, Sir Paul and our hefty music connections to create new and positive adventures for WNO 481. Jeeni have been granted access to the bus for a certain number of weeks per year and our intention is to use these weeks to create events and gigs for our Jeeni artists to perform. For Jeeni SuperFans there will be the chance to secure early tickets and memorabilia for the events and the bands performing.

As with the emergence of Wings, the band and their music, we would like the bus to play a part in the launch of new music talent, giving performers the chance to thank supportive fans, share the experience and excitement of live performing, as well as creating new fanbases. Jeeni as a platform, has a large, growing audience of music lovers, as well as performers. The instant opportunities offered with their engaged social media, allows for followers to be ‘teased’ with where upcoming venues may be, before official announcements and tickets are released, creating a buzz and anticipating excitement.

This cool, utterly unique piece of British rock and roll and engineering history has much to look forward to, as do the generations of music fans past and present, who will have the opportunity to be entertained by the Jeeni and ‘Wings Over Europe’ bus and events.

www.jeeni.com

www.1972wingstourbus.com

www.armsaroundthechild.org

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05
Jun

How to Apply To Play Music Festivals & Events Across the World

05
Jun

Black equality - in and out of music.

by Cherie Hu. I normally open up these articles with a standard “Happy [day of the week]!” greeting, but that feels inappropriate today.I was going to publish a “normal” newsletter earlier this week featuring my latest music-tech articles, but found it necessary to take a backseat in service of much more important conversations happening around the world. I wanted to share some thoughts on the conversations and realizations I’ve had with people in music this week about the responsibilities that we have, both as individuals and as a collective industry, to do better.Respect to everyone who took time off on Blackout Tuesday. I don’t intend on publishing my opinion on how the day went, because I don’t see that as my role and frankly have a lot more researching and listening to do to better understand all the issues at hand.I personally decided to continue working on Tuesday, but with a focus on gathering data and evidence that could point to concrete areas where the music industry could improve with respect to Black equality. I elaborate on them below with some additional context.The issues that are top of mind for me focus on two actions that all of us can start doing right now in service of Black equality, both in and out of music: Following the money (economics), and tracking what you see (visibility). 1. Only 8% of corporate music execs are Black. Lack of racial diversity in the music industry’s corporate and executive ranks is something that many of us feel intuitively. But we actually know surprisingly little, in terms of being able to point to concrete numbers.So, on Tuesday, I got to work. I wrote down the names of all the board members and C-Suite executives across the top three record labels (Universal Music Group, Warner Music Group and Sony Music Entertainment) and their biggest imprints, as well as the top two concert promoters (Live Nation and AEG).There are 61 board members on my list. 53 of them are white, and only five of them — or 8% of the total — are Black: Jon Platt (Chairman/CEO, Sony/ATV Music Publishing)Nadia Rawlinson (Chief Human Resources Officer, Live Nation)Maverick Carter (Board Member, Live Nation)Jeffrey Harleston (General Counsel and EVP of Business & Legal Affairs, Universal Music Group)Kevin McDowell (EVP & Chief Administrative Officer, AEG). If we expand our scope to include President and Executive Vice President (EVP) roles as well, the percentage does improve slightly. The total number of executives on my expanded list with President/EVP roles increases to 121 people. 92 of them are white, while 22 (around 18% of the total) are Black. All the additional Black execs on this list work at label imprints, specifically RCA Records, Epic Records, Motown Records, Island Records and Atlantic Records. Contrast this to what we see in the public-facing artist landscape: The USC’s Annenberg Inclusion Initiative found earlier this year that underrepresented races and ethnicities actually over-index on the list of top-charting performers compared to the general U.S. population (56.1% versus 39.6%, respectively). The relative absence of Black leadership in the upper echelons of an industry like mainstream music that profits off of developing Black culture and talent is clearly a problem. A similar problem pervades the music industry: We can’t just put Black executives into “urban” roles.As in politics or any other part of business, it’s difficult to effect change around these problems without measurable benchmarks. So consider this a call for music-industry companies to start seriously measuring, and openly sharing, the state of their own racial equity.Trade body UK Music published a diversity report in 2018 covering both ethnicity and sex, which I remember sparked a lot of helpful conversations on a global level. The RIAA has yet to publish any aggregate diversity statistics about its own constituents in the U.S. This needs to change as soon as possible — which requires collective acknowledgement from major music companies that their internal whiteness is a serious issue that needs to be publicly addressed and resolved.Music companies should also take a tip from Google’s Diversity Report and measure not just the absolute number of Black employees, but also hiring and attrition rates across demographic groups. 2. The flow of money is moral, not just financial. It’s often said in politics, and must also be said in business: Budgets are moral documents.You can’t talk about anti-racism and Black inequality in music without talking about how the money flows. But don’t listen to me. Listen to the conversations that Black artists and music-industry professionals are having about what steps need to be taken after Blackout Tuesday — almost all of which involve improving economic equity and opportunity.Every Black person you meet in the industry, and probably many non-Black people as well, will likely have a story about an emerging Black artist they know who got thrown into disproportionately unfavorable contracts, and who had limited access to resources like lawyers, business managers and general industry education that could help them better evaluate deals.Going beyond anecdotes and actually gathering evidence of this rampant phenomenon is difficult, because it requires navigating a complicated web of NDAs and political relationships. But it’s also the first place people are turning in their demands for change.Nothing brings the issue of economic equity to light more than the surreal timing of Warner Music Group’s IPO, which launched the day after Blackout Tuesday.I’m not calling out Warner Music specifically as the biggest culprit in the industry, nor am I saying that an IPO is inherently racist. I’m thinking about more systemic issues in how this money will flow. All of the major label’s $1.9 billion IPO money will go to Blavatnik, an older white man who donated $1 million to President Trump’s inauguration campaign, and to a handful of individual, mostly white Warner Music executives who already had shares in the company. None of it will go to Warner Music on the organizational level, and so none of it will go to the artists whose back catalogs make the label such an attractive investment to Wall Street in the first place.Birdman Zoe, who manages the likes of Taz Taylor and Nick Mira, recommended that WMG shares be included in artist deals, not just a cash advance. Many others have recommended this in private conversations with me as well.In general, Black people's call for a serious, internal reflection on how much revenue from Black artists’ catalogs the labels are keeping for themselves should not be ignored. Also, as Sabri Ben-Achour puts it in a recent episode of Marketplace: “The stock market reflects the corporate economy of the future, not the real economy of today.” Hence why a billion-dollar IPO launching the day after a series of discussions about improving economic equity for Black artists feels so strange. It’s all connected. 3. We need to take equity in online events more seriously. Livestreaming as a format and paradigm is now top-of-mind for the music industry as the live-events sector continues to face an uncertain future. In general, video, not lean-back audio, is now the leading indicator of music culture. So we need to take the equity of what we see in these videos seriously.One area where I know many of you reading this can have an immediate impact is making virtual festival lineups more diverse.Several of the highest-profile virtual EDM festival lineups from the past few months — including Room Service Festival, SiriusXM’s Virtual DisDance and the first edition of Digital Mirage — were only 5% to 8% Black, and around 70% to 80% white. (The gender split for these three festivals also skewed 84% to 95% male.)It hasn’t all been doom and gloom, as there have been many examples of diverse lineups as well — from Bandsintown’s net.werk festival, which was curated by Dani Deahl and featured primarily women and people of color, to Global Citizen’s televised One World: Together At Home event, whose lineup was 35% celebrities of color and roughly split down the middle on gender.Overall, you would expect virtual festival and showcase lineups to be more equitable than IRL events, given that promoters have access to a much wider pool of talent without the logistical burden of having to fly everyone to the same physical location. But recent events have shown that this increased equity is not and will not be guaranteed, unless everyone involved draws a line, speaks out and pledges to do better.Artists with enough leverage need to be selective and turn down opportunities on lineups that are not diverse. And of course, promoters need to put in the work to diversify their curation and talent search in the first place.There also needs to be more collective action and accountability. The PRS Foundation’s Keychange initiative successfully brought together over 250 international music companies — including labels, festivals, conferences, symphony orchestras and more — to pledge towards achieving or maintaining a 50/50 gender balance in their programming, staff and/or artist rosters by 2022. A similar rally needs to happen for racial equality as well, especially for Black people in a time where so many Black artists are shaping popular culture.I don't have an answer for what the benchmark should be, but the fact that one doesn't exist or is not being measured is in itself an issue. Again, measuring and improving surface-level visibility certainly isn’t the only thing necessary for systemic change. But anything less feels insufficient. *** Here at Jeeni HQ, we think that Cheri is a brilliant writer and clearly knows her stuff so we will be curating her work for all our members. #jeeni #unsigned #musicians #performers #cheriehu #water&music #blacklivesmatter

03
Sep

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell. “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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