Jeeni Blog

Helping the next generation of talent to build a global fanbase

A Legend, A Bus, A Fan and A New Chapter

/ By Shena Mitchell
A Legend, A Bus, A Fan and A New Chapter

A Legend, A Bus, A Fan and A New Chapter. In 2018, our chosen charity ‘Arms Around the Child’ reached out for Jeeni’s help.  In their efforts to help their cause, the charity had acquired a vehicle with history, was completely unique and of significance to its previous owner and his fans.  However, at this stage it needed serious help. That help sadly, became a burden to the charity and its finances, so the vehicle had to be sold.  Here the story unfolds...............

A Legend

Back in 1970, Sir Paul McCartney had a life-changing moment.  We’ve all had them.  Life takes a turn and you find yourself going in a slightly, or very different direction. For legend Sir Paul, it was one door closing and another opening.  A year later, he formed a band called Wings, with Denny Seiwell and Denny Laine, plus his wife, Linda.  After an initial album release and some university gigging, McCartney was enjoying his simpler life away from the fast lane. He decided to take the band on the road for the summer, touring Europe.  

Sir Paul McCartney - A Legend
Wings on their Tour Bus

A Bus

In 1972 the ‘Wings Over Europe’ tour took place – 25 dates over two months and 7,500 miles.  All fairly standard stuff for any band, apart from the mode of transport. McCartney decided the band would be travelling in style, in the form of a vintage 1953 Bristol Double Decker ‘Open Topped’ bus, registration WNO 481. Carnaby Street boutique owner, Tom Slater was charged with fitting out the bus, giving it a bright paint job and livery announcing the tour and band had arrived. The band ate, slept and practiced on the bus, lying in the sun on the top deck writing their next album ‘Red Rose Speedway’ and even the track ‘Live and Let Die’ for the first James Bond movie for Roger Moore. 

WNO 481 - Wings Tour Bus

A Fan(s)

After the successful tour, a handful of other worldly adventures and a 2017 tweet from Sir Paul asking if anyone knew where the bus might be, WNO 481 (as it’s affectionately known) ended up being rescued and returned to the UK by ‘Arms Around the Child’ trustee Justin James.  It was his difficult decision in 2018, to have to sell the bus and relieve the charity of the financial burden it had become.  However, for Super-Fan Tom Jennings and his wife Rose, it was a dream come true and a life ambition fulfilled. Tom has since set about completing the restoration of the bus, bringing in fans from all over the world and setting up a fabulous site www.1972wingstourbus.com giving regular updates on progress of WNO 481, as well as the bus’s colourful history.  It’s a fabulous read!

A New Chapter

On the back of this new connection, Jeeni are very pleased to have created a working partnership with Tom and Rose, and their merry band of ‘Busketeers’.  We hope to work with them, their amazing bus, Sir Paul and our hefty music connections to create new and positive adventures for WNO 481.  Jeeni have been granted access to the bus for a certain number of weeks per year and our intention is to use these weeks to create events and gigs for our Jeeni artists to perform.  For Jeeni SuperFans there will be the chance to secure early tickets and memorabilia for the events and the bands performing.  

As with the emergence of Wings, the band and their music, we would like the bus to play a part in the launch of new music talent, giving performers the chance to thank supportive fans, share the experience and excitement of live performing, as well as creating new fanbases.  Jeeni as a platform, has a large, growing audience of music lovers, as well as performers.  The instant opportunities offered with their engaged social media, allows for followers to be ‘teased’ with where upcoming venues may be, before official announcements and tickets are released, creating a buzz and anticipating excitement. 

This cool, utterly unique piece of British rock and roll and engineering history has much to look forward to, as do the generations of music fans past and present, who will have the opportunity to be entertained by the Jeeni and ‘Wings Over Europe’ bus and events.

www.jeeni.com

www.1972wingstourbus.com

www.armsaroundthechild.org

12
Nov

Weekly Round-Up #4

The latest news on all things Jeeni, music and entertainment news. The ongoing impact of Covid-19 on musicians Like many other sectors, the music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. During the lockdown, the cancellation and postponement of most live music has had a catastrophic impact on the entire industry. In addition to a reduction in physical sales from the closure of retail stores. There has even been a negative impact on synch opportunities due to less production of visual content. And while streaming revenue has increased, it is not a sustainable source of income due to unfair revenue shares. According to National statistics even before the pandemic, a musician earned on average £23,059, well below the national average of £29,832, according to the Office for National Statistics. A report by UK Music predicted that musicians will have lost 65% of their income this year, rising to 80% for those most dependent on live performance and studio work. Frances O’Grady TUC General Secretary sent a strong message of solidarity and support to Musician Union members at the 39th Musicians’ Union Delegate Conference. Highlighting the effects of Covid-19 on musicians. “The pandemic has been a huge challenge to working people and musicians have been on its economic frontline, unable to work due to lockdown restrictions” she said.“Too often this government left the self-employed high and dry. Now ministers must step up to give arts, culture, entertainment, and festivals the support we urgently need”. Jeeni is ahead of the government in supporting musicians, the platform hosts a range of creative talent supporting them to grow an audience. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. Check out what we do at Jeeni and how we support independent creative talent YouTubes ads business is now bigger than the entire global record business According to revenue figures released last week from YouTube Parent company Alphabet, YouTube generated $7.205 billion in revenues from advertising in Q3 this year. Up 43%, or by over $2 billion, year-on-year versus the same quarter of 2020. The $7.205 billion figure did not include additional revenues from subscriptions which YouTube just announced it has surpassed 50 million global subscribers to YouTube Music and YouTube Premium. Meaning that the video streaming giant now has a bigger ads business than the entire global record business. New artists face ‘massive competition’ from established acts due to streaming New artists face massive competition from major established acts such as Queen and the Beatles due to the advent of streaming according to The Culture Committee. Peter Leathem, chief executive from the music copyright collective Phonographic Performance Ltd, told MPs that even the most talented performers were “struggling” to make a living from their music in part due to the competition they face for plays and revenue. “They are faced with massive competition. If you look at 2019, the best-selling albums were Queen’s Bohemian Rhapsody, based on the film, and Abbey Road by the Beatles, on its 50-year anniversary. If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with.” With lots of streaming taking place, the value of the market is much less and there is so much competition. Up-and-coming artists are also competing for a share of a “smaller pie”. He added, “If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with." MPs are continuing to examine what economic impact music streaming is having on artists, record labels and the sustainability of the wider industry. It's clear that the music industry needs more support in terms of the value gap and allowing the spotlight to be on new artists. This is exactly what Jeeni are doing, by supporting independent artists. Jeeni is a platform that brings together creative talents and allows them to showcase their work to a wider audience. All while keeping 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. Be sure to visit Jeeni and discover how we help independent artists rise above the limitations of major streaming services at Jeeni.com Jeeni News Artist Pairing Initiative We had our very first artist pairing meeting hosted by Jeeni’s Ella Venvell. The artist pairing is a new initiative by Jeeni where we pair up artists of a similar genre, one with more experience and the other a fledgling artist. The more experienced artist is able able to give advice and words of wisdom. While both artists can encourage and inspire each other by sharing their individual experiences. Our first meeting with Daisy Chute and Ariana May was a huge success. Daisy shared her experiences of being signed to a major label before becoming an independent self-sufficient artist, expressing the benefits and downfalls to both. Furthermore advising Ariana on the best ways to promote her music through a variety of avenues and the different revenue streams available. If you are an artist interested in Jeeni's pairing initiative then be sure to contact our Artist Liaison Ella Venvell at ella@jeeni.com, including info about yourself and why would like to be part of the artist pairing initiative. Pick Of The Week Our pick of the week is Glasgow based alt-rock band Respite. The band blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Respite released their first single, “Chemical Sleep” on the 3rd of October. Soon after following with their debut EP “Vol. 1” on the 29th of October which features five original tracks, and is available to stream everywhere right now! Check out Respite's showcase on Jeeni - Respite | Showcase | JEENI New Music Friday In our New Music Friday segment, Daisy Chute has been selected with the release of her EP Songs of Solace on Friday 12th November. A collection of six original songs which tells a story ‘through the beginning, middle and end of a relationship. Songs of Solace is available on all streaming platforms. Check out Daisy Chutes showcase on Jeeni - Daisy Chute | Showcase | JEENI Jeeni and Chillblast Partnership Jeeni has partnered with Chillblast to bring customers exclusive branded PCs designed for musicians and creatives. Chillblast is the UK’s Most Awarded PC Manufacturer. Find out more about Chillblast here, and discover why Jeeni has partnered with Chillblast to bring Special Edition music PCs with exclusive Jeeni branding. As well as a year's subscription to the Jeeni Platform with each order worth £85. Chillblast Jeeni PCs are perfect for all musicians and creatives, whether you're an independent bedroom pop artist or a music producer working on the next number 1 one single. Get the best deal on music PCs with our black Friday 2021 offer. Buy your Jeeni Music PC built and warrantied by the UK’s most awarded PC manufacturer here Jeeni PCs (chillblast.com)

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

20
Mar

Independent Musicians & Performers have 365 Days to Celebrate

Happy Birthday IMAP!   A year ago today Jeeni founding directors decided they wanted to create a supportive, free, public, non-judgemental, democratic, kind and sharing organic eco-system for independent musicians and performers across the globe. Independent Musicians and Performers (IMAP) Community managed by Jeeni was launched this time exactly one year ago. Jeeni CEO & founding Director who manages the community group said: "Seven days a week for the entire 365 days we personally supported and promoted independent artists across the globe. Sharing and showcasing the creatives and we are now members of 300 + other Facebook groups with potential outreach to 4.3m members, with access to over 34K videos. All of this has been achieved at NO cost, just our time and passion resulted in organic growth during the Pandemic. We are absolutely delighted and very proud of our effort and commitment to our members. But we could not have done it with all our members so a massive congratulations to all of you." Today we're celebrating our first anniversary, and what an amazing year it’s been. Our thanks to each and every one of you. We have loved every minute of it, and we’ve grown stronger all the time. Over 3,300 members, sharing, liking, posting, interacting and supporting one another through these challenging times. We've been connecting and promoting unsigned singers, musicians, performers, poets, dancers and DJs every step of the way, 7 days a week for the last 365 days. We have broadcast two global Festivals featuring Grammy Award-winners alongside brand new talent, and our next Festival will be live-streamed around the world on Saturday 10th April to spotlight some of our favourite IMAP members plus some very special guests. And it’s been a great year for Jeeni, where we run the IMAP group for you. 1,800 artist showcases, 105 Channels, 139 Celebrity Fanbases and over 2 million audience outreach. We have welcomed 11 new Team Jeeni members to match singers and songwriters with bands, mentors and experienced professionals, safe and securely online, and we’ve supported artists raising money from investors and platforms like AmplifyX, Patreon and Rocket Fuel. With £350,000 investment from 422 investors to develop Jeeni as the ethical alternative for Independent Musicians and Performers like you, let’s party for our birthday! Help us celebrate and join Jeeni.com right now.