Jeeni Blog

Helping the next generation of talent to build a global fanbase

A Legend, A Bus, A Fan and A New Chapter

/ By Shena Mitchell
A Legend, A Bus, A Fan and A New Chapter

A Legend, A Bus, A Fan and A New Chapter. In 2018, our chosen charity ‘Arms Around the Child’ reached out for Jeeni’s help.  In their efforts to help their cause, the charity had acquired a vehicle with history, was completely unique and of significance to its previous owner and his fans.  However, at this stage it needed serious help. That help sadly, became a burden to the charity and its finances, so the vehicle had to be sold.  Here the story unfolds...............

A Legend

Back in 1970, Sir Paul McCartney had a life-changing moment.  We’ve all had them.  Life takes a turn and you find yourself going in a slightly, or very different direction. For legend Sir Paul, it was one door closing and another opening.  A year later, he formed a band called Wings, with Denny Seiwell and Denny Laine, plus his wife, Linda.  After an initial album release and some university gigging, McCartney was enjoying his simpler life away from the fast lane. He decided to take the band on the road for the summer, touring Europe.  

Sir Paul McCartney - A Legend
Wings on their Tour Bus

A Bus

In 1972 the ‘Wings Over Europe’ tour took place – 25 dates over two months and 7,500 miles.  All fairly standard stuff for any band, apart from the mode of transport. McCartney decided the band would be travelling in style, in the form of a vintage 1953 Bristol Double Decker ‘Open Topped’ bus, registration WNO 481. Carnaby Street boutique owner, Tom Slater was charged with fitting out the bus, giving it a bright paint job and livery announcing the tour and band had arrived. The band ate, slept and practiced on the bus, lying in the sun on the top deck writing their next album ‘Red Rose Speedway’ and even the track ‘Live and Let Die’ for the first James Bond movie for Roger Moore. 

WNO 481 - Wings Tour Bus

A Fan(s)

After the successful tour, a handful of other worldly adventures and a 2017 tweet from Sir Paul asking if anyone knew where the bus might be, WNO 481 (as it’s affectionately known) ended up being rescued and returned to the UK by ‘Arms Around the Child’ trustee Justin James.  It was his difficult decision in 2018, to have to sell the bus and relieve the charity of the financial burden it had become.  However, for Super-Fan Tom Jennings and his wife Rose, it was a dream come true and a life ambition fulfilled. Tom has since set about completing the restoration of the bus, bringing in fans from all over the world and setting up a fabulous site www.1972wingstourbus.com giving regular updates on progress of WNO 481, as well as the bus’s colourful history.  It’s a fabulous read!

A New Chapter

On the back of this new connection, Jeeni are very pleased to have created a working partnership with Tom and Rose, and their merry band of ‘Busketeers’.  We hope to work with them, their amazing bus, Sir Paul and our hefty music connections to create new and positive adventures for WNO 481.  Jeeni have been granted access to the bus for a certain number of weeks per year and our intention is to use these weeks to create events and gigs for our Jeeni artists to perform.  For Jeeni SuperFans there will be the chance to secure early tickets and memorabilia for the events and the bands performing.  

As with the emergence of Wings, the band and their music, we would like the bus to play a part in the launch of new music talent, giving performers the chance to thank supportive fans, share the experience and excitement of live performing, as well as creating new fanbases.  Jeeni as a platform, has a large, growing audience of music lovers, as well as performers.  The instant opportunities offered with their engaged social media, allows for followers to be ‘teased’ with where upcoming venues may be, before official announcements and tickets are released, creating a buzz and anticipating excitement. 

This cool, utterly unique piece of British rock and roll and engineering history has much to look forward to, as do the generations of music fans past and present, who will have the opportunity to be entertained by the Jeeni and ‘Wings Over Europe’ bus and events.

www.jeeni.com

www.1972wingstourbus.com

www.armsaroundthechild.org

12
Mar

Award-Winning Photographer Shoots Via 'Virtual World'

As the official photographer in the Jeeni team, Sharron Goodyear is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, with 14 years of industry experience. She has now taken her award-winning talents to shoots via the 'Virtual World' and Jeeni CEO, Shena Mitchell, put her to the test. Sharron Goodyear - Award-winning photographer Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Her photo-shoots are VIRTUAL, enabling her to work with a global client base, directing her subjects in their homes or on location, from her UK studio via the internet. Sharron took the below photographs of Shena, more than 50 miles from her subject! However, having an eye for positioning the camera, perfect attention to detail and the ability to put Shena or any subject at their ease. Eliminating any self-consciousness or embarrassment, meant the whole event was simple and painless. The results speak for themselves. Shena Mitchell - CEO & Founding Partner of Jeeni Shena described her virtual shoot experience, "As Founding Director of Jeeni, I wanted to make sure our subscribers are in great hands, so I booked a VIRTUAL shoot in the comfort of my own home. The intention was to increase my social media presence. I had so much fun and Sharron created over 30 shots to choose from. I picked my favourites and changed my profile picture on Facebook. Within a few hours I had gained 210+ likes, 134 comments and 4 shares. Instant success!" Getting ahead of your competition, is tough on so many levels and from a marketing perspective, there comes a point when 'selfies' just aren't up to the task. Whether you need portraits for profiles, album covers or merchandise, investing in proper photography is always money well spent. It also allows you to get creative and experiment with a different 'look' or a new 'style' to help with your branding. Whatever your skills and talents, Jeeni subscribers will be able to realise the benefits of Sharron's award-winning expertise via her website, plus she is offering a special rate of £95 to Jeeni subscribers for the month of March. So, book your slot, check your internet connection and double-check your teeth for spinach! www.jeeni.com www.sharrongoodyear.com

01
Feb

Maple Sky, ‘Vision’ Single Review

The already multi-faceted smooth jazz outfit, Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’.   Maple Sky have been a key component of Jeeni’s jazz channel (https://jeeni.com/channel/all-channels/jazz/) since last September and after a few different iterations, it seems that the group have found their most effective formula of members and mindsets.   Maple Sky have evolved. Their sweet lounge jazz tracks have their place and are performed and written superbly however, the control and dare I say, vision contained in this piece is so far, unparalleled in their work. Each instrument expresses individuality and flows with different breathes and personalities, yet they still exist solely in the context of each other and act as a part of a dynamic and expressive synergy.   Maple Sky told Jeeni that drummer, Ed Jordan handles the production of the group’s latest work and he’s done a fantastic job handling all of the energy that Joel, Olivia, Christian and of course, himself brings to this track. Ed gives more space to the instruments via natural-feeling reverb which creates physical dimensions and atmosphere to the funky soundtrack. Keyboardist, Joel Bamigboye also has a hand in production and produced the entirety of the group’s self-titled EP from 2020. The group’s consistent musicianship has meant that this change-up of producers has so far not created any kind of conflict or contradictions in their tone and sound.  Following ‘Free Her’, their new EP, set to be released later this year is shaping up to be their strongest yet.  ‘Vision’ is set to be released on Saturday, the 5th of February.  Follow Maple Sky on socials:  Twitter: https://twitter.com/mapleskyband   Facebook: https://www.facebook.com/MapleSkyBand/   Instagram: https://www.instagram.com/mapleskyband/   Check out Maple Sky’s showcase on Jeeni here: https://jeeni.com/showcase/maple-sky/   How can Jeeni support artists like Maple Sky?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

26
Mar

Jeeni Live Music Festival

By Kelli Richards: Jeeni USA MD I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with.  One of them is a UK-based venture called JEENI  run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry.   Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. JEENI treats its members ethically, fairly, honestly and with respect. Their numbers have been growing steadily over the past year or so, and this past weekend they ran a Live Music Festival featuring some of the amazing musicians in the global community.  As an homage to my former A&R role at EMI, I was really impressed with the talent of several of the featured artists.  The highlights reel runs about an hour, and that’s time well spent to discover some wonderful talent and be entertained by artists you others might not hear about — not yet anyway.  It’s quite an eclectic line-up but some of my personal favorites from this festival include:  red-headed wunderkind Harvie Joy, teen guitar virtuoso Toby Lee, vocalist Jem Cooke who appears to be channeling Adele, multi-instrumentalist Daniel Gerendas, and a spine-tingling track from Zeeteeah Massiah. I promise if you invest an hour in watching this online music festival, you’ll be very pleasantly rewarded.  And consider joining JEENI as well! The incredible talented Zeeteah Massiah who starred in the Festival will be playing at The Crazy Cogs on Thursday the 8th of October 2020, if you fancy seeing her gig live. https://www.brasseriezedel.com/crazy-coqs/