Jeeni Blog

Helping the next generation of talent to build a global fanbase

Ariana May - ‘Perfect for You’ EP Review

/ By Doug Phillips
Ariana May - ‘Perfect for You’ EP Review

Aspiring singer-songwriter, Ariana’s first project is a dramatic bundle of tracks that leaves you eager for more of her sweetly written and theatrical ballads. 

At just 16 years old, Ariana already possesses a promising level of sophistication and musical maturity which incurs an exciting sense of, ‘If this is what she’s producing now, imagine what’s yet to come!’ 

From the title track, ‘Perfect for You’, Ariana sets the pace by outlining her raw strengths; her piano and most importantly, her voice. The phrasing and melodic rhythm of the opening line is so unconventional and bends in a way that only a voice and a guitar can. The bittersweet narrative is best expressed by the simplicity of a sole piano accompaniment for Ariana’s vocals, a creative decision possibly inspired by Adele’s heartbroken hit, ‘Someone Like You’. 

‘Embers of the Sun’ embraces more instrumental parts such as pizzicato strings, bass and percussive parts that initially give off a Björk-esque, mysterious element. The tone here is somewhat darker and more somber than the previous with the descending, minor pre-chorus chords and echoed, spacey beat. Unmistakable theatrical and musical elements are contained in this romantic, poetic track, which is no surprise seeing that Ariana considers Leonard Berstein a strong influence in her work. 

The final track here, ‘So many things I should have said’ is a retrospective reflection on the past and Ariana’s thought process on how its unfolded. Ariana partners the almost regretful narrative with a comforting and stripped back ballad of gentle electric piano and sweeping synth pads.  

Ariana’s first collection of songs is a stunning and impressive display of honest emotion and past experiences and we can’t wait to see what she does next. 

How can Jeeni support artists like Ariana May?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team 

Check out Ariana May’s page on Jeeni: https://jeeni.com/?s=ariana+may 

06
Sep

Only 3 days left to own a part of Jeeni!

Thank you to the 4,131 independent musicians and artists who are supporting Jeeni during our crowdfunding campaign. Thank you to our 732 followers for your interest to date on the Crowdcube platform. Thank you to the 188 people who have requested access to our Investor Pack. Thank you to every one of the 174 investors for the pledges you have made to ensure the success of this raise. Thank you to all our Team Jeeni members for your hard work and dedication during this campaign. And it's not over yet!  There are now only 3 days left to join in and help us achieve our goal of an ethical alternative for musicians, artists and performers. Own your part of Jeeni from as little as £10. Check out our pitch here: https://bit.ly/3BhEeia THANK YOU!

26
Aug

Bradley Jago - A Brilliant Artist Exploring Queer Identity

  When you first listen to Bradley Jago, right away, you are overpowered by the sheer force of his voice. It takes centre in what feels to be an intimate stage, one that exists outside of space and time, where you and only you become privy to not only the beauty of Jago’s soulful voice, but also the profoundness of his lyrics.  Rain is a song that is full of feeling, full of something rare in music - accountability. Jago tells me that the song is about change, letting the rain wash over you and forgetting the mistakes that you’ve made. He asks if we can hear the rain pour, and we can. Behind the beat, there is the unmistakable pitter patter of gentle rain sounds. But this question conceals another. When talking to Jago about the intention of the song, he told me: “I was… looking back at everyone I dated and I was like “Oh damn, there’s some people that I’ve actually fucked over a little bit.” …  And Rain is an apology to those people, to say I’ve changed now, and even though I have caused you pain, I hope we can move forward after. [It] is a metaphor for the pain I have caused them.”  The song itself has smooth jazzy influences. Jago’s clear voice overlaps itself in a layered harmony with a gentle underscored bass, Jago seemingly having a quiet moment of reflection to himself, as he sings to “let it rain”. The song’s intimacies are intentional. According to Jago “It’s kind of like a quiet moment to yourself. You’re at the gig with me in this intimate venue.”  Then, the drums kick in. There is a desperation to the song emphasised by the changed tempo - the emotion becomes fevered as he sings “let it rain” - the words repeating, creating a heightened emotional effect - it feels as if he is begging, bargaining, hoping. There is no longer just a sweetness and a softness and a sadness. There is a frenzy, a fury to be understood. And that’s what love, remorse, and pain is like.  There’s also important depth to be acknowledged within Jago’s music. Jago himself is a queer artist, who writes from the queer perspective. Why is this important to be acknowledged? Because in a song that is this intimate and honest, you need to understand why it is also brave.  Queer identity comes with an enormous amount of negatives - it’s a terrifying thing to out oneself, and make yourself inherently vulnerable to the disdain of others, and also yourself. Jago is changing the game by bringing this honesty to his music, in a world where queer people still find themselves being judged, discriminated against, the context of one love song can change from being a sweet romantic piece to a dramatic profession of bravery. Jago is interested in analysing both sides of the spectrum of queer experience. “I think I’d want to write about the negatives [of queer identity]. Being queer is celebrated a lot (as it bloody well should be). But also there are negatives that people aren’t talking about.”  It’s important to note that queer art, music and writing should not be made distinct by its queerness. Of course it adds depth and context to the art itself, but it is important to acknowledge the art as full of feeling, and therefore, universality. As Jago himself points out: “If I can relate to a straight song, a straight person can relate to my queer song.”  So what’s in store for Jago for the future? He is doing festivals Victorious, and The People’s Lounge -  “Because the music is so honest, I don’t want to do too much to the music. I want it to be really raw and still sound great - but very authentic and sound like it’s coming from my soul.” He also tells me: “I’m writing a track at the moment called ‘New Gay Sadness’ (there’s a little snippet available on Jago’s instagram) - it’s about the gay yuppies in London who are living their life but cannot find love. There’s a lot of pressure… ‘okay, we’re getting to a place of equality, still a long way to go… it’s like ‘oh you should be happy now’ but you have all these other life pressures of why aren’t you in a relationship. Why haven’t you achieved this yet?’” You can catch Bradley at the Victorious festival on the People's Lounge stage at 5:10pm on the 27th of August. Listen to his amazing track RAIN here Here    

02
Feb

I K 8OY - ‘Let You Know’, single review

Stirring together afroswing with tuneful rapping, the first official release from Nigerian/British rapper, I K 8OY is a shimmering and glossy UK hip-hop achievement.   A new addition to Jeeni, I K 8OY began creating music back in Nigeria as a part of a band and moved to the UK to study. He began writing and recording music more centered around rap in 2018 however, like many artists, the pandemic caused a change in creative direction and I K began to take more inspiration from home and incorporated afrobeat ideas into his work. Jeeni is looking forward to propelling I K 8OY and increasing his outreach with our global platform.  The smooth, silky nature of 'Let You Know' is reminiscent of J Hus’s debut album, ‘Common Sense’. This likeness is particularly due to a grand approach to production and the luxurious electronic keyboard which warbles the jazzy chords across the syncopated beats. A jazz-scaling saxophone is positioned in the distant right of the stereo space and does an incredible job in advancing the suaveness and confidence of the track.  The tuning of percussive instruments, heard clearest in the intro, is archetypal of traditional Nigerian instrumentation such as the Dùndún or ‘Talking Drum’. A plucking palm-muted guitar then joins the tuned percussion and creates an ingenious polyrhythm that sits underneath the main beat. Although subtle, this attention given to the beat is such an effective device and really separates this track from other progressions in UK hip-hop genres.   I K’s voice is gravely, authoritative and demands your attention, so it’s certainly not coincidental that I K 8OY has named Rick Ross as one of his main influences. His rushed and unique rap delivery is catching to the ear and contrasts with the easygoing instrumental accompaniment. Stay tuned, because if ‘Let You Know’ is anything to go by, I K 8OY is just getting warmed up.  Album review Check out I K 8OY’s Jeeni Showcase here: https://jeeni.com/showcase/zhgeii1xjlpg/   How can Jeeni support artists like I K 8OY?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.