Inside Story with Keithian

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Helping the next generation of talent to build a global fanbase

Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April.

Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks.

He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear.

His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.”

Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career.

He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.”

Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision

“It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly.

In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.”

Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.”

In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out.

“Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.”

What can we expect from him in the future?

He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic.

He says that he ultimately wants to “put out as much music as my fans want me to and as much as I want.”

Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now.

To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

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19
Mar

Something for the Weekend

Need a little listening inspiration? With all the new music on offer, across the many genres available, it's difficult to know where to start. Allison Hussey and Madison Bloom of Pitchfork create a Friday Newsletter each week, to keep you up to date with the weeks new releases. If you're trying to decide on something for the weekend, here are their recommendations from this weeks releases. Lana Del Rey: Chemtrails Over the Country Club [Polydor/Interscope] Lana Del Rey Lana Del Rey announced Chemtrails Over the Country Club almost a year ago. The Norman Fucking Rockwell! follow-up, which was pushed back from an autumn 2020 release, was led by “Let Me Love You Like a Woman” and the title track. The album also includes"Tulsa Jesus Freak" which the singer had teased with an Instagram post last summer. Benny the Butcher/Harry Fraud: The Plugs I Met 2 [Black Soprano Family/SRFSCHL] Benny the Butcher Griselda MC Benny the Butcher and producer Harry Fraud have joined forces for The Plugs I Met 2, a nine-track release featuring 2 Chainz, Fat Joe, Jim Jones, and more. The new project follows Benny’s 2020 album Burden of Proof, which was recorded at the same time as The Plugs I Met 2. Check out the music videos for 2’s “Thanksgiving” and “Plug Talk.” Sofia Kourtesis: Fresia Magdalena EP [Technicolour] Sofia Kourtesis Fresia Magdalena is the third EP from Berlin-based electronic producer Sofia Kourtesis, joining last year’s Sarita Colonia and her 2019 self-titled EP. The project features four songs, including “La Perla,” which Kourtesis built around field recordings she made in her home city of Lima, Peru. Mare Cognitum: Solar Paroxysm [I, Voidhanger/ Extraconscious] Mare Cognitum Portland musician Jacob Buczarski makes black metal under the name Mare Cognitum. Solar Paroxysm is Buczarski’s fifth album under the moniker, following last year’s Wanderers: Astrology of the Nine. Loretta Lynn: Still Woman Enough [Legacy] Loretta Lynn Still Woman Enough is the 50th album from 88 year-old country star Loretta Lynn, following 2018’s Wouldn’t It Be Great. Intended to celebrate the presence of women in country music, the project features new songs, as well as re-interpretations of classics from Lynn’s catalog. Margo Price, Reba McEntire, Carrie Underwood, and Tanya Tucker all make guest appearances on the record. Show Me the Body: SurviveEP [Loma Vista] Show Me The Body New York City hardcore punk band Show Me the Body are back with a new EP. Survive follows their 2019 full-length Dog Whistle. The group produced the three songs with Gabriel Millman and Patrik Berger; the EP is also mixed and mastered by Arthur Rizk. Surviveis the first project that Show Me the Body wrote and recorded completely in their CORPUS studio. “The songs deal with spiritual and physical isolation, as well as staying ready and preparing for the next time we come together,” they said. www.jeeni.com www.pitchfork.com

01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’. Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’. A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener. Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity. As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original. Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’. This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph.

12
Mar

Podcasts to Boost Your Playlist Game

Whether your music listening is via online platforms, vinyl or even cassette, you can use podcasts to boost your playlist game. Get the commentary on the industry, its insiders and how they craft their tracks from a vast library on offer. Or, explore new genres, find the tracks that resonate and then get drawn into their backstory. There are decades of music history to be found, listened to and deciphered, from the BBC's 'Desert Island Discs' to the huge hit 'Song Exploder' which due to its success, has now become a Netflix series. Below is a list of a few of the best, to get your lug-holes tuned into and feed your music curiosity. SONG EXPLODER Listen Here - Song Exploder Hosted and produced by Hrishikesh Hirway since 2014, his podcast guests are invited to take apart their songs piece by piece and tell the story of how they were created. The journey involves breaking down the sounds and ideas involved in the writing and recording. Recent guests have included Yusuf/Cat Stevens and Grammy award winner PJ Morton. SWITCHED ON POP Listen Here - Switched On Pop We've all had good and bad 'Ear Worms' sending us loco at some point and there's no denying certain tracks get stuck in your head! If you are interested in why certain songs have these hooks which draw you in or you can't shake, musicologist Nate Sloan and songwriter Charlie Harding are here to explain. Recent treats include The Weeknd ' Blinding Lights' and Adrian Younge's new project. DISSECT Listen Here - Dissect Something to really get your teeth into, podcast Dissect is a mix up of episodes and mini-series podcasts that explore individual albums, track by track. Series can run up to 12-13 episodes and the track detail takes in comparisons and history. Recents featured artists have included Kendrick Lamar, Lauren Hill and Frank Ocean. The current series is diving into Beyonce's 'Black is King'. ROLLING STONE: MUSIC NOW Listen Here - Rolling Stone: Music Now When is comes to pedigree and heritage, Rolling Stone is up there. If you are a music legend, there are a handful of publications you will bother to get out of bed for. Rolling Stone, is certainly one of them. Taking you inside the biggest stories in the industry and securing interviews with all the top artists of music history, from Rock 'n' Roll to Hip-Hop, not stone left unturned. ALL SONGS CONSIDERED Listen Here - All Songs Considered The various hosts of All Songs Considered, include Bob Boilen and Rob Hilton, giving you their personal recommendations for your listening pleasure. The experience compares to chatting at the pub, and swapping ideas with your best friends. Laid back and charming the focus is on new music and brings interviews with emerging artists and musing over historical figures from the industry. QUESTLOVE SUPREME Listen Here - Questlove Supreme This podcast series is about secrets, passions and personal projects. The themes drive the conversation for the fabulous Questlove and Team Supreme. Using fun and irreverence to entertain and educate their audience, the episodes are a joy of easy listening. They can certainly draw the names, and have put their interview skills to the likes of Michelle Obama, Chris Rock, Chaka Khan and Steve Miller. LOST NOTES - 1980 Listen Here - Lost Notes - 1980 A collection of the greatest music stories never told. This season the poet and cultural critic Hanif Abdurraqib resides over the podcast and explores a single year: 1980 - the brilliant, awkward and sometimes heartbreaking opening to a monumental decade in popular music. David Bowie got divorced. Lou Reed got married. Ian Curtis died before Joy Division got to touch down for a U.S. Tour. By the end of the year, John Lennon’s death would signal the end of a rock n’ roll era. This gripping series includes the work of Stevie Wonder, Ian Curtis and Grace Jones. THE THISTLE & SHAMROCK Listen Here - The Thistle and Shamrock If your tastes are more on the Folk or Celtic tip, Fiona Richie is your gal. Her podcast show takes you through the history of the genre whilst indulging you in performances and personal playlists. Music from old favourites and new comers are entwined with spoken word artists and interviews with acclaimed authors and award winning composers. DESERT ISLAND DISCS Listen Here - Desert Island Discs The original music podcast, and still arguably the best. Created during World War 2 by Roy Plumley, the show has interviewed heads of state, music and acting legends, world renowned scientists, plus sporting and every-day heroes. The archive is vast and awash with choices, which are easy to source in the 'Collections' area. The format is simple – a guest is invited to choose eight discs, a book and a luxury to take with them as they’re castaway on a mythical desert island. They’re given the complete works of Shakespeare and the Bible or religious book of their choice. During the interview, guests explain their choices and discuss key moments in their lives, people and events that have influenced and inspired them and brought them to where they are today. www.jeeni.com

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