Jeeni Blog

Helping the next generation of talent to build a global fanbase

Inside Story with Keithian

/ By Jasmin Dodd
Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April. 


Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks. 

He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear. 

His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.”

Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career. 

He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.”

Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision 

“It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly.

In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.”

Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.”

In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out.

“Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.”

What can we expect from him in the future? 

He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic. 

He says that he ultimately wants to “put out as much music as my fans want me to and as much as want.”

Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now.

To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

02
Dec

Jeeni Offers Two Ways of Becoming a Jeenius to Suit Your Needs.

Depending on whether you’re an artist or a viewer, Jeeni has introduced more options of signing on, to suit your needs.  For our viewers, we have a huge range of features to make it as easy and ethical as possible to follow and support a massive roster of exciting and upcoming artists. And it’s absolutely free to sign up!   Jeeni allows anyone and everyone to create and share playlists of new artists from hundreds of different channels and genres from Afro to Zydeco. Enjoy uninterrupted, ad-free surfing and discovering with live sessions, exclusive gigs and masterclasses from award winning superstars. Simply make your free account and get going!  Discover fresh, unique artists that you’d otherwise never come across, share your discoveries with friends on social media and spread the word of Jeeni.  If you’re an artist, we offer an extensive and supportive promotion service, with ethics and respect in mind. For just $10 a month, Jeeni artists receive their own dedicated commercial showcase and personal Jeeni email address as well as a direct platform and publicity service to their fans and entire Jeeni audience.   Jeeni also provides a professional artist marketing suite with full analytics and reports so that you can track and manage how you’re received by your audience. Artists also receive automatic eligibility for Jeeni festivals and awards as well as access to Jeeni’s helpdesk service.  And we haven’t even got to the best part yet; Jeeni artists keep 100% of all sales income, 100% of all of their donations and have complete control over their creative rights!   Jeeni is first and foremost about the support and ethical treatment of artists as opposed to streaming services such as Spotify.  Find out more about your Jeeni viewer membership here: https://jeeni.com/setnjsazwems/ Find out more about your Jeeni artist membership here: https://jeeni.com/93oavw85jjhe/ Join Jeeni today and become a Jeenius! 

20
Jan

Ariana May, 'Suffolk Bay' Single Review

At just 16, Ariana May has reached a level of musical maturity that demands respect and attention. On Suffolk Bay, her vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings.  Ariana May has been an integral part part of Jeeni, from contributing unique and wonderful tracks to our pop channel, to being a part of our artist partnership programme with Daisy Chute. It seems as though our support has been well received too, according to some encouraging feedback from Ariana about her time with us, "I've felt so supported by Jeeni, it has been great to feel such a backing from a brilliant company!" Instead of just singing about an emotion-rich memory based in Suffolk Bay, Ariana opts to take you there instead. As well as providing atmospheric imagery, the audio of the waves creates a sort of organic alternative to a textured synth of filtered noise; the panning and treatment of which works perfectly to fill in the spatial gaps of the stripped back arrangement.  Ariana’s vocal melodies are so delicate on this single that they sometimes flitter and almost evaporate before swooping back in and folding into the warmth of the reverbed piano. As light as her voice may sound, she doesn’t let that delicate element detract from any power or intended sentiment that it holds.  The romantic imagery in the lyrics recounts a memory but can also be seen as a narration of the unfolding of the track itself, “When you felt the music go right through your bones”. The ethereal and spacey nature of Ariana’s high-register singing certainly does at times feel as though it cuts right through you. Lyrically, Ariana also references the mythical creature, sirens which mirrors an eerie and fantastical resemblance considering the nautical setting and Ariana’s enchanting vocal performance.  Deceptively simple ‘Suffolk Bay’ actually has a lot to unpack, instrumentally. The theatrical piano takes precedence in the accompaniment and strings are used to tastefully embellish choice moments of the track. A sparing approach to the strings really lends to their effectiveness and impact; they cleverly swell and disappear periodically much like the waves do. Instead of flowing in long, held notes like Ariana’s voice, the piano chugs along in a steady, pulsing rhythm, creating a complimenting relationship between the two styles.  This single came with an equally dramatic and stirring video which you can check out here: https://jeeni.com/suffolk-bay-by-ariana-may-2/  How can Jeeni support artists like Ariana May JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Ariana's Showcase here: https://jeeni.com/showcase/arianamay/

03
Mar

Jeeni proudly announces that Sammie Venn has joined Team Jeeni as Official Writer, Columnist and Blogger.

Sammie is an award-winning entrepreneur, a writer, columnist and blogger. We caught up with Sammie this afternoon and she told us about her Soul Warrior journey. "I began the Soul Warrior path after writing a series of poems based on my journey of self-discovery. Some were just late-night musings, others more conscious truths, but in essence they encompass the search for the strength that lies within ourselves. I love developing memorable stories and experiences through the emotional connection of words and images, and find writing a wonderful way to capture those inspiring moments and joyful experiences life has to offer. Preferring wild spaces that feel spirited and untamed, I’ve always aimed to be part of nature’s green army. I grew up in the countryside and have finally wound my way back home after decades of living in a densely populated city and feeling almost a stranger to the natural environment. Mindful of the future, we are providing for our children and generations to come, I have strived to turn my business “Soul Warriors” into an eco-friendly company: one that has an holistic approach to life, embracing support, learning, growth and inspiration by taking an alternative path to a traditional business plan. The “Business Garden” needs to be planted, nourished, weeded and watered, given air to breathe, sunshine to blossom and have roots strong enough to endure adversity. I believe that nature, love and adventure connect the mind, body and soul, the balance of each dependent on the other. Soul Warriors nurtures trust on both a personal and professional level, where positive and transparent ethics are key to its success. The vision embodies joyful soulful-entrepreneurship where positivity and emotional clarity are as important as the bottom line. I began making jewellery years ago and have loved the mindful dedication it takes to develop a bespoke product. Each collection is based on the poetry and stories I write and the collection of ethical treasures have been described as modern-day heirlooms that people can cherish, share and adore. Having been in the retail industry for over 25 years and winning the Business Woman of Excellence Award 2019 in Sussex, I endeavour to work with other award-winning partners who embody fair trade and eco-friendly standards, like Jeeni. In September 2019 I was invited to be part of Gok Wan’s Dream 8 retailers for his UK roadshow, a fun and vibrant event that has led to some interesting collaborations. From the moment I learnt to put pen to paper as a child, writing became a passion. My Grandmother was also a writer, I have many fond memories of typing her work on a battered Olivetti in her drawing room. My Grandfather was an accomplished saxophonist, so music has always been an central part of my life from a young age. My writing journey has been an integral part of my emotional well-being: it’s freeing, mindful and allows me to explore unique, exuberant and imaginative worlds. Storytelling is the skeleton of all my work, both in product development and the poetry, articles and blogs I write. My work has been published in the US literary journal The Starlight Emporium, which explores wonder-filled ideas relating to art, music, travel, storytelling, and all manner of things creative. I am also taking on the role of columnist with Town and County magazine, later this year. Blogging for Soulful Life Club, a company I founded with my business partner Sharron Goodyear 18 months ago, has been a springboard for my work, in creating a wellness community for women. Now my entrepreneurial journey has found a new niche." Welcome on board Sammie we are very excited to be working with you and know you will be a great asset to Team Jeeni. If you would like to find out more about Sammie please check out her website: www.soulwarriors.co.uk. Sammie Venn Click HERE to visit or return to jeeni.com