Jeeni Blog

Helping the next generation of talent to build a global fanbase

Live Life Fully and Mindfully — Things Change Quickly

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Live Life Fully and Mindfully — Things Change Quickly

by Kelli Richards Jeeni MD USA

Most of us coast along in life day-to-day, and we don’t always think and act mindfully in the moment. There are many reasons why it’s important to practice doing so most of the time, but perhaps the biggest one is that things change quickly in life — and often unexpectedly. When you’re mindful, you have fewer regrets when they do. Here are a couple of examples that have happened to me recently.

Many of you are aware that I’ve been in the music/tech space as a veteran for most of my career, since the dawn of the digital music revolution. I’m proud not only of having been a pioneer steeped in co-creating many of the key milestones that have impacted the evolution along the way, BUT also in having shared those experiences with a cadre of cherished colleagues alongside — many of them for over 25 years now. One off those fellow visionaries was Jay Frank. Jay was instrumental in envisioning the future of streaming driven by user-influenced playlists years before that took off. Feel free to review more about Jay in this obituary on Billboard. He was only 47 when he passed of cancer; he hadn’t told many of us about it — and his loss was a real shock. He certainly accomplished a lot in his years on the planet and left a lasting and palpable legacy. I hadn’t been in as active touch with him during the past couple of years, which I regret, but he knew how much I respected him.

I’m proud to be on the advisory council of Harvest Summit, an annual ‘field trip’ gathering of successful high achievers from different industries who come together in wine country to embrace innovation. Each year we feature a powerful keynote speaker to wrap up the event, and at this year’s event just a few weeks ago in mid-October we were fortunate enough to have Bernard Tyson join us. Bernard was the beloved CEO of Kaiser Permanente, the huge healthcare system, and he was responsible for creating some of Kaiser’s most progressive and innovative efforts during his nearly three decades with the company. He was someone who made a real impact & a lasting legacy. At Harvest Summit he was inspiring and infectious. And when I approached him afterwards, we had a brief chat and he was very warm and gracious. Just a few weeks later, Bernard passed suddenly at 60. His wife is a colleague of mine, and I’d heard about how wonderful he was for quite some time. I was so pleased I had the opportunity to connect with him and got to experience his presence firsthand.

Finally, I’m enamored of wine country and Sonoma County at large; so much so that I intend to re-locate there in the coming years. I’ve built a large community of people I care about greatly in that region. Two years ago, over 5000 homes were lost to the devastating Tubbs Fire there. The week after I was at Harvest Summit in mid-October — right in that same location — the unthinkable happened in that the Kincade Fire took off like crazy with flames fanned by strong Santa Ana-like winds in that same general region causing widespread evacuation, power outages and unrest in that same region for over a week. Some homes were lost again, but owing to the brave firefighters who were determined to save lives and properties (and with some support from winds dying down), the fire was brought under control at last. This has all reinforced for me just how important it is to be prepared for natural disasters — I’ll be putting together an emergency “go bag/kit” shortly as a result.

I guess in summary, the common thread here is that’s important to be present and mindful in all our interactions with others, and not take anyone or anything for granted. Because life is truly fragile, and what we’re privileged to enjoy today could be taken away without warning tomorrow.

Be here now.

Click HERE to visit or return to jeeni.com

03
Mar

Team Jeeni- 4 months today since Lockdown.

LOCKDOWNThe impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community.  Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE. Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true. Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well. We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service."  Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million. Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out. TEAM  We are pleased to welcome five new members to Team Jeeni. Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases. Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots.  Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels. Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap. Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels.  Click HERE to visit or return to jeeni.com

07
Mar

Julience - ‘Love Lies Cold’ Single Review

Julience’s continues his one-man effort in keeping rock alive with this impactful hard rock ballad, ‘Love Lies Cold’.  Hailing from The Netherlands, Julience moved to Manchester to pursue his dream in music where he has been harking back to the golden age of rock ever since. This single is the multi-instrumentalist and singer-songwriter's second single and Jeeni is excited to be able to feature Julience’s fantastic throw-back tracks on our rock and guitar channels as they release. Check out Jeeni’s rock channel here, https://jeeni.com/channel/all-channels/rock/. And check out Julience’s Jeeni showcase here, https://jeeni.com/showcase/julience/?view=about.  Rock music is very robust; time and time again, it has come so close to disappearing only to revive itself and evolve to fit better into modern music climates. The difference with Julience is that he refuses to dilute the music he loves to conform to fit anything other than himself. Even in the infancy of his discography, he’s gained recognition and respect for keeping an older form of rock alive in the present day. Julience has been featured on over 30 playlists on streaming platforms with titles like ‘Punk Goes Pop’, ‘Retro Now Rock’ and ‘Rock ‘n Roll isn’t Dead’.  The only modernisation Julience grants himself is the clarity and up-to-date standard in his production and performances. Something specific that separates Julience from other modern rock groups is his truly guitar-centric compositions. It can sometimes feel as though the art of the guitar solo is slowly getting lost and becoming something of an artifact but Julience’s electric interjections teased from the very beginning eventually come to fruition as a finger-tapping, string-bending celebration of musicianship that ties the entire piece up.  Among the rock n roll hall of fame legends that Julience clearly looks up to, specific inspirations that come to mind from 'Love Lies Cold’ include Billy Idol, Guns N’ Roses and most notably, Iron Maiden. This 80s era is where rock was at its most mainstream and so Julience’s decision to honour that time is a lot of fun. It’s also so satisfying to see him fill in a market for those that weren't quite ready to say goodbye to those days.  Check out ‘Love Lies Cold’ here: https://jeeni.com/love-lies-cold-julience/.  How can Jeeni support artists like Julience?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

21
Oct

Interview with Hip Hop Collective Word of Mouth

Word of mouth is a hip hop collective from Portsmouth, EJ Salako got the chance to interview members Kizz, Blessed and Sinsink at this year's Victorious Festival. The group create hip hop, UK rap and freestyle music. Taking influences from many artists including Eminem and Mic Righteous. They discuss their competitive side with each other and how it motivates them to keep creating better music. And their creative process of linking up in their home studios to write and produce new tracks. “We’re not trying to be like anyone else, we just trying to like ourselves” – Blessed. EJ asked the three to share each of their favourite tracks: Kizz’s favourite solo is a track called “Ride On My Ones”,  and his favourite group track is “Curb Stomp”. Blessed favourite solo is "Vandross" which was featured on BBC Radio Introducing. And his favourite group track has to be an unreleased one that hasn’t got a name yet. The track samples Dmx shortly after he passed away, with a respect to him because he was a huge influence on them as rappers. It will be released on their upcoming album, Sinsink’s favourite solo is a song called “Hey Babe” because it always gets people moving on the dance floor. His favourite group track is another unreleased one with Tommy Brown titled “Saucy”. Closing the Interview Kizz and Blessed shared their future goals with us, “As much as I’d love to be at the top of the scene but not only that in 5 years I want to be exactly here with these exact same boys, doing exactly what we do, that is 100% it, we are a family” Kizz Blessed continued “We’re lucky enough to be where we are already and just keep going man. We’re pushing the boundaries each time we do an event, each time we host our own event or we put a track out. It’s really about putting Portsmouth on the map and being recognised. When one of us succeeds we all succeed.” Check out the full video Interview here: Word of Mouth Inside Story Interview at Victorious Festival