Live Life Fully and Mindfully — Things Change Quickly

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Live Life Fully and Mindfully — Things Change Quickly

by Kelli Richards Jeeni MD USA

Most of us coast along in life day-to-day, and we don’t always think and act mindfully in the moment. There are many reasons why it’s important to practice doing so most of the time, but perhaps the biggest one is that things change quickly in life — and often unexpectedly. When you’re mindful, you have fewer regrets when they do. Here are a couple of examples that have happened to me recently.

Many of you are aware that I’ve been in the music/tech space as a veteran for most of my career, since the dawn of the digital music revolution. I’m proud not only of having been a pioneer steeped in co-creating many of the key milestones that have impacted the evolution along the way, BUT also in having shared those experiences with a cadre of cherished colleagues alongside — many of them for over 25 years now. One off those fellow visionaries was Jay Frank. Jay was instrumental in envisioning the future of streaming driven by user-influenced playlists years before that took off. Feel free to review more about Jay in this obituary on Billboard. He was only 47 when he passed of cancer; he hadn’t told many of us about it — and his loss was a real shock. He certainly accomplished a lot in his years on the planet and left a lasting and palpable legacy. I hadn’t been in as active touch with him during the past couple of years, which I regret, but he knew how much I respected him.

I’m proud to be on the advisory council of Harvest Summit, an annual ‘field trip’ gathering of successful high achievers from different industries who come together in wine country to embrace innovation. Each year we feature a powerful keynote speaker to wrap up the event, and at this year’s event just a few weeks ago in mid-October we were fortunate enough to have Bernard Tyson join us. Bernard was the beloved CEO of Kaiser Permanente, the huge healthcare system, and he was responsible for creating some of Kaiser’s most progressive and innovative efforts during his nearly three decades with the company. He was someone who made a real impact & a lasting legacy. At Harvest Summit he was inspiring and infectious. And when I approached him afterwards, we had a brief chat and he was very warm and gracious. Just a few weeks later, Bernard passed suddenly at 60. His wife is a colleague of mine, and I’d heard about how wonderful he was for quite some time. I was so pleased I had the opportunity to connect with him and got to experience his presence firsthand.

Finally, I’m enamored of wine country and Sonoma County at large; so much so that I intend to re-locate there in the coming years. I’ve built a large community of people I care about greatly in that region. Two years ago, over 5000 homes were lost to the devastating Tubbs Fire there. The week after I was at Harvest Summit in mid-October — right in that same location — the unthinkable happened in that the Kincade Fire took off like crazy with flames fanned by strong Santa Ana-like winds in that same general region causing widespread evacuation, power outages and unrest in that same region for over a week. Some homes were lost again, but owing to the brave firefighters who were determined to save lives and properties (and with some support from winds dying down), the fire was brought under control at last. This has all reinforced for me just how important it is to be prepared for natural disasters — I’ll be putting together an emergency “go bag/kit” shortly as a result.

I guess in summary, the common thread here is that’s important to be present and mindful in all our interactions with others, and not take anyone or anything for granted. Because life is truly fragile, and what we’re privileged to enjoy today could be taken away without warning tomorrow.

Be here now.

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23
Mar

Where Did All The Bands Go?

This month, Adam Levine of Maroon 5 caused a ripple when he was chatting to Apple Music's, Zane Lowe. Whilst referring to all the bands about in 2002 when they released their first album, he questioned, "where did all the bands go? I feel like they're a dying breed." After clarifying he meant bands, "in the pop limelight", it still managed to spark a mix of bemusement and outrage from some fellow artists. Maroon 5's Adam Levine - photo Mauricio Santana Though his remarks may have smarted somewhat, it can't be denied, he has a point! In the early 00's new bands were a dime a dozen, filling arenas and regularly collecting platinum discs. New TV talent shows such as Pop Idol and X Factor filled Saturday nights with girl groups and boy bands, but the trend is shifting. According to Dorian Lynskey in the Guardian, currently, there are nine groups in the UK Top 100 and only one in the Top 40. Two are the Killers and Fleetwood Mac, with songs 17 and 44 years old respectively, while the others are the last UK pop group standing (Little Mix), two four-man bands (Glass Animals, Kings of Leon), two dance groups (Rudimental, Clean Bandit) and two rap units (D-Block Europe, Bad Boy Chiller Crew). There are duos and trios, but made up of solo artists guesting with each other. In Spotify’s Top 50 most-played songs globally right now, there are only three groups (BTS, the Neighbourhood, and the Internet Money rap collective), and only six of the 42 artists on the latest Radio 1 playlist are bands: Wolf Alice, Haim, Royal Blood, Architects, London Grammar and the Snuts. Of course, radio and streaming are dominated by pop, rap and dance music but festival lineups don’t point to a golden age of bands, either. Of those that have emerged in the past decade, only half a dozen have headlined either Coachella, Reading/Leeds, Latitude, Download, Wireless or the main two stages at Glastonbury. That’s The 1975, Haim, alt-J, Rudimental, Bastille and Tame Impala, and the last of those is effectively a solo project. Only one band, the Lathums, appeared on the BBC’s annual tastemaking Sound of … longlist this year, which is not unusual: bands haven’t been in the majority since 2013. The album charts are still regularly topped by bands thanks to loyal fanbases who still buy physical formats – such as Mogwai, Architects and Kings of Leon in recent weeks – but not since 2016 has one hung on for a second week. So what happened? With even the largest, well known bands struggling to get into the Top 20 in the streaming world, could one theory be, solo artists are cheaper and easier to handle for the record labels? Apparently not, according to Dirty Hit label's, Jamie Osborne. His independent label is responsible for among others, Wolf Alice and The 1975, but he is still desperate to find the next band he can sign and develop. However, he's not finding it easy! The problem is, he says, there aren’t that many around. “It’s more likely now that a kid will make music in isolation because of technology. When I first met the 1975, they were all friends meeting in a room to make noise. So much is done in bedrooms these days, so you’re more likely to be by yourself.” The 1975 - photo Spotify Press Ben Mortimer, co-president of Polydor Records, says that cost is more of an issue for artists than for labels. “If you’re young and inspired to become a musician, you face a choice. If you go the band route, you need to find bandmates with a similar vision, you need expensive instruments and equipment, and you need to get out on the road to hone your craft. On the other hand, you could download Ableton [production software], shut your bedroom door and get creating straight away. Culture is shaped by technology.” So if the expenses are too high to even start a band, then rehearsal space and travel costs just add to the negatives. Does that mean bands and touring will only be for the rich, middle-class kids? “Social media has filled the hole, creating individual stars who are seen as more ‘authentic’ than anything the retro talent-show format could offer,” says Hannah Rose Ewens, author of Fangirls, a study of contemporary fandom. "Social media is built for individual self-expression. Platforms such as TikTok, Instagram and Twitter – and even the portrait orientation of a smartphone screen – give an advantage to single voices and faces while making group celebrity less legible. Hannah Rose Ewens with her book 'Fangirls' The challenge posed by all pop cultural trends is to work out whether or not it is a permanent structural shift or just another phase. The right group at the right time, whether it is the Strokes or the Spice Girls, can change everything. In the short term, the pandemic has made it impossible for new bands to form and threatens the survival of the regional venue circuit on which they depend, while Brexit has thrown up expensive new obstacles for touring bands. Yet Jamie Oborne remains optimistic. “I’m excited about the wave of creativity that’s going to follow this period that we’ve just lived through,” he says. “I feel this hankering in youth culture for real experience and connection. I’m still quite the romantic when it comes to music. Look at Fontaines DC. I see a picture of them and wish I was in a band. It’s the same thing as walking down the street with your friends and feeling like you’re part of something. Anything’s possible.”

10
Jun

The Death of Letitia

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we're working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! Black lives matter. Unless black lives feature in a videogame, in which case they don't matter a toss. I still remember the feeling of hope and despair when I played Daley Thompson's Decathlon for the first time. That was way back in the Olympic year of 1984, and it was a primitive sports simulation from Ocean software for a little home computer called the 48k Sinclair ZX Spectrum. Daley Thompson was an Olympic gold medal winner from Notting Hill. He had a fine body, and a great moustache, and according to his skin he was the son of his assassinated Nigerian dad. Anyway, I fired up the game and there on my glowing colour monitor was the pixilated figure of Daley, the great black athlete, running along a red cinder track. The thing was, the programmers had made him white. No, I couldn't believe it either. A huge crowd of spectators also appeared in the gameplay, and every one of them was as white as a Ku Klux Klan convention in a chalk pit. It's not as if no black characters ever appeared in videogames. Almost all the assassins, hoodlums, terrorists, monsters and mobsters were black, and their purpose was to be killed off willy nilly. Apart from Michael Jackson. He was the hero in a Sega videogame called Moonwalker and his role was to rescue kidnapped children and take them home. So there was nothing creepy about that, was there. Mind you, wee Michael was mostly as white in the game as he was in real life. For a real black and white issue from the early twenty-first century, I have revisited Ethnic Cleansing, developed by Resistance Records for PC desktop machines. That's the one where the white player gets sent off on a quest to murder blacks. It is equal opportunity racism, because you also score points for killing Latinos and Jews. And speaking of equal opportunities let's hear it for the computer character Letitia who appears in an update of Deus Ex, which is set in a cyberpunk future. Letitia lives on a rubbish dump, she is as horny as she is simple, and she speaks minstrel drivel in the sort of deep-South accent last heard in a Mel Brooks parody. You couldn't make it up. Except that's exactly what they did. And shame on you Mary DeMarle for writing it, Amanda Strawn for acting it, and Square Enix for publishing it. In the USA, over 70% of all African Americans play video games, but they make up less than 3% of game developers, which tells me quite a lot about the state of the play over there. This side of the pond, things are much better, where we have over 10% of people working in game development of a BAME demographic. That's a higher percentage than their number in the national working population, and way higher than in UK publishing, tv and music. This is good news, but it's where the good news ends. Last time I visited a major gaming studio in pre-lockdown, I did see several black faces. One was on security at street level, one was behind the reception desk, two were behind the counter in the canteen, and one was swilling out the bogs. The number of black and minority ethnic decision-makers in the UK computer gaming industry is shockingly low. As a result, race has lagged way behind gender and sexuality when it comes to stereotypes in gaming. Mainstream game designers tend not to question a norm, and they rarely rock the boat by refusing to carry out a questionable storyboard handed down to them by predominantly white hands from above. Most game designers I come across have less creative imagination than Rufus my Irish Setter, not to mention a much poorer sense of loyalty and the inability to lick their own genitalia. Video games have always followed movies in characterisation, and they are painfully stiff with stereotypes. Historically, lazy, myopic creatives have allocated blacks four roles - the violent black, the servile black, the sidekick black and the comedy black. I am removing sports games and music games from my list, since they exhibit no imagination whatsoever, but simply copy real people from the real world, unless you happen to be Daley Thompson or Michael Jackson, of course. The blame for all this lies squarely with the course leaders who purport to teach video game creation in universities and colleges. I have never met a creative course leader who is darker skinned than me, and I'm a sort of mottled puce. They may well instruct their students to bung in a character of the negro persuasion as if to fill some sort of racial minority quota, a bit like when those tv adverts suddenly started to feature blacks doing non-traditional things. Like working in building societies, and driving new cars. The change is coming through the independent video game creators, the so-called home-brew developers, and the change had begun in the UK way before the Black Lives Matter movement gathered such momentum. Creative change always comes from the mavericks and rarely from the corporates. As for the people who play the games, next time you come across a racial stereotype you know what to do. Take a knee. To the groin of the writer, programmer and publisher. The Death of Letitia, from Deus Ex: Human Revolution Click HERE to visit or return to jeeni.com

05
Jun

So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available. In yesterday's Guardian, Ben Beaumont-Thomas reported that: "On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people. A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares." Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

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