Artist Focus: Baby Panna

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Artist Focus: Baby Panna

The Portsmouth Rapper’s raw, tongue skipping, quick style of rapping is very unique. His raps are a breath of fresh air due to the spoken word, poetry style.

Depth and meaning in lyrics are Baby Panna’s forte, you can’t help but digest, despite the pace at which he spits. He keeps up a consistent, fast pace in most of his music, yet it’s still remarkably easy to follow and understand which is rare. He has an alikeness to names such as Hopsin, Immortal Technique, Akala, Capital Steez and Wretch 32 in his lyricism, while his voice has similarity to President T or a British Famous Dex.

Baby Panna addresses a lot of current issues we encounter today, such as the ‘Instagram’ popularity/filter façade, love, his demons, materialism and those against him. These hot topics make for some very interesting listening, he is clearly very clued up on for example spirituality, politics, class systems and relationships, which he heavily delves into in each of his tracks.

His track ‘T1GR355’ particularly grabbed my attention, the lo-fi style of cut up samples communicates a brilliantly romantic energy while he professes his adoration for a ‘Golden Tigress’ he cannot commit to. The chopped-up guitar and low frequency, oscillating bass adds a lot of emotion and finesse to the track, reminding me of certain romantic Slowthai songs such as ‘Feel Away’. The track ends with an emotional call from who I assume is the aforementioned ‘Golden Tigress’.

‘Grinding’ is a soulful, happy, lighthearted hip hop track, as Baby Panna speaks well of his will to work, progress, and that of his friends. The strings make a great backing for a song of such a topic, you can tell he really enjoyed writing this as it’s got a real bounce to it. That and the positive energy of the song make it truly catchy. The hook is also very catchy, reminding me of ‘New Freezer’ by Rich the Kid and Kendrick Lamar.

There’s also a certain Eminem quality to his speed and rhyming patterns, particularly in ‘Murder She Wrote’. The upbeat, fast moving, start-stop nature of the tune is really interesting. While the detuned sounding, almost creepy beat is very unique and hard hitting. Baby Panna does incredibly well to keep up with the beat, that is around 87bpm but in double time.

Baby Panna has made his own sound which is brilliant, the alternative rap enthusiast would love his music and the topics he covers. The production in itself is also very different and fresh, we love artists like Baby Panna.

Check out Baby Panna on Jeeni here: https://jeeni.com/?s=baby+panna

How can Jeeni support artists like Baby Panna?

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• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
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• Access to artist liaison and a supportive marketing team.

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15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more. 16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

05
Jun

Black equality - in and out of music.

by Cherie Hu. I normally open up these articles with a standard “Happy [day of the week]!” greeting, but that feels inappropriate today.I was going to publish a “normal” newsletter earlier this week featuring my latest music-tech articles, but found it necessary to take a backseat in service of much more important conversations happening around the world. I wanted to share some thoughts on the conversations and realizations I’ve had with people in music this week about the responsibilities that we have, both as individuals and as a collective industry, to do better.Respect to everyone who took time off on Blackout Tuesday. I don’t intend on publishing my opinion on how the day went, because I don’t see that as my role and frankly have a lot more researching and listening to do to better understand all the issues at hand.I personally decided to continue working on Tuesday, but with a focus on gathering data and evidence that could point to concrete areas where the music industry could improve with respect to Black equality. I elaborate on them below with some additional context.The issues that are top of mind for me focus on two actions that all of us can start doing right now in service of Black equality, both in and out of music: Following the money (economics), and tracking what you see (visibility). 1. Only 8% of corporate music execs are Black. Lack of racial diversity in the music industry’s corporate and executive ranks is something that many of us feel intuitively. But we actually know surprisingly little, in terms of being able to point to concrete numbers.So, on Tuesday, I got to work. I wrote down the names of all the board members and C-Suite executives across the top three record labels (Universal Music Group, Warner Music Group and Sony Music Entertainment) and their biggest imprints, as well as the top two concert promoters (Live Nation and AEG).There are 61 board members on my list. 53 of them are white, and only five of them — or 8% of the total — are Black: Jon Platt (Chairman/CEO, Sony/ATV Music Publishing)Nadia Rawlinson (Chief Human Resources Officer, Live Nation)Maverick Carter (Board Member, Live Nation)Jeffrey Harleston (General Counsel and EVP of Business & Legal Affairs, Universal Music Group)Kevin McDowell (EVP & Chief Administrative Officer, AEG). If we expand our scope to include President and Executive Vice President (EVP) roles as well, the percentage does improve slightly. The total number of executives on my expanded list with President/EVP roles increases to 121 people. 92 of them are white, while 22 (around 18% of the total) are Black. All the additional Black execs on this list work at label imprints, specifically RCA Records, Epic Records, Motown Records, Island Records and Atlantic Records. Contrast this to what we see in the public-facing artist landscape: The USC’s Annenberg Inclusion Initiative found earlier this year that underrepresented races and ethnicities actually over-index on the list of top-charting performers compared to the general U.S. population (56.1% versus 39.6%, respectively). The relative absence of Black leadership in the upper echelons of an industry like mainstream music that profits off of developing Black culture and talent is clearly a problem. A similar problem pervades the music industry: We can’t just put Black executives into “urban” roles.As in politics or any other part of business, it’s difficult to effect change around these problems without measurable benchmarks. So consider this a call for music-industry companies to start seriously measuring, and openly sharing, the state of their own racial equity.Trade body UK Music published a diversity report in 2018 covering both ethnicity and sex, which I remember sparked a lot of helpful conversations on a global level. The RIAA has yet to publish any aggregate diversity statistics about its own constituents in the U.S. This needs to change as soon as possible — which requires collective acknowledgement from major music companies that their internal whiteness is a serious issue that needs to be publicly addressed and resolved.Music companies should also take a tip from Google’s Diversity Report and measure not just the absolute number of Black employees, but also hiring and attrition rates across demographic groups. 2. The flow of money is moral, not just financial. It’s often said in politics, and must also be said in business: Budgets are moral documents.You can’t talk about anti-racism and Black inequality in music without talking about how the money flows. But don’t listen to me. Listen to the conversations that Black artists and music-industry professionals are having about what steps need to be taken after Blackout Tuesday — almost all of which involve improving economic equity and opportunity.Every Black person you meet in the industry, and probably many non-Black people as well, will likely have a story about an emerging Black artist they know who got thrown into disproportionately unfavorable contracts, and who had limited access to resources like lawyers, business managers and general industry education that could help them better evaluate deals.Going beyond anecdotes and actually gathering evidence of this rampant phenomenon is difficult, because it requires navigating a complicated web of NDAs and political relationships. But it’s also the first place people are turning in their demands for change.Nothing brings the issue of economic equity to light more than the surreal timing of Warner Music Group’s IPO, which launched the day after Blackout Tuesday.I’m not calling out Warner Music specifically as the biggest culprit in the industry, nor am I saying that an IPO is inherently racist. I’m thinking about more systemic issues in how this money will flow. All of the major label’s $1.9 billion IPO money will go to Blavatnik, an older white man who donated $1 million to President Trump’s inauguration campaign, and to a handful of individual, mostly white Warner Music executives who already had shares in the company. None of it will go to Warner Music on the organizational level, and so none of it will go to the artists whose back catalogs make the label such an attractive investment to Wall Street in the first place.Birdman Zoe, who manages the likes of Taz Taylor and Nick Mira, recommended that WMG shares be included in artist deals, not just a cash advance. Many others have recommended this in private conversations with me as well.In general, Black people's call for a serious, internal reflection on how much revenue from Black artists’ catalogs the labels are keeping for themselves should not be ignored. Also, as Sabri Ben-Achour puts it in a recent episode of Marketplace: “The stock market reflects the corporate economy of the future, not the real economy of today.” Hence why a billion-dollar IPO launching the day after a series of discussions about improving economic equity for Black artists feels so strange. It’s all connected. 3. We need to take equity in online events more seriously. Livestreaming as a format and paradigm is now top-of-mind for the music industry as the live-events sector continues to face an uncertain future. In general, video, not lean-back audio, is now the leading indicator of music culture. So we need to take the equity of what we see in these videos seriously.One area where I know many of you reading this can have an immediate impact is making virtual festival lineups more diverse.Several of the highest-profile virtual EDM festival lineups from the past few months — including Room Service Festival, SiriusXM’s Virtual DisDance and the first edition of Digital Mirage — were only 5% to 8% Black, and around 70% to 80% white. (The gender split for these three festivals also skewed 84% to 95% male.)It hasn’t all been doom and gloom, as there have been many examples of diverse lineups as well — from Bandsintown’s net.werk festival, which was curated by Dani Deahl and featured primarily women and people of color, to Global Citizen’s televised One World: Together At Home event, whose lineup was 35% celebrities of color and roughly split down the middle on gender.Overall, you would expect virtual festival and showcase lineups to be more equitable than IRL events, given that promoters have access to a much wider pool of talent without the logistical burden of having to fly everyone to the same physical location. But recent events have shown that this increased equity is not and will not be guaranteed, unless everyone involved draws a line, speaks out and pledges to do better.Artists with enough leverage need to be selective and turn down opportunities on lineups that are not diverse. And of course, promoters need to put in the work to diversify their curation and talent search in the first place.There also needs to be more collective action and accountability. The PRS Foundation’s Keychange initiative successfully brought together over 250 international music companies — including labels, festivals, conferences, symphony orchestras and more — to pledge towards achieving or maintaining a 50/50 gender balance in their programming, staff and/or artist rosters by 2022. A similar rally needs to happen for racial equality as well, especially for Black people in a time where so many Black artists are shaping popular culture.I don't have an answer for what the benchmark should be, but the fact that one doesn't exist or is not being measured is in itself an issue. Again, measuring and improving surface-level visibility certainly isn’t the only thing necessary for systemic change. But anything less feels insufficient. *** Here at Jeeni HQ, we think that Cheri is a brilliant writer and clearly knows her stuff so we will be curating her work for all our members. #jeeni #unsigned #musicians #performers #cheriehu #water&music #blacklivesmatter

12
Mar

Patti Smith - Piccadilly Circus Takeover

To celebrate 50 years since Patti Smith's first poetry performance at St Mark’s Church, New York in 1971, January 2021 sees Smith taking over all the light screens at London’s Piccadilly Circus. Being brought to the venue by Circa, curated by the digital artist Josef O’Connor and designed specifically to adhere to social distancing and lockdown restrictions, the installation and Piccadilly Circus takeover, will combine art, music, poetry and prose, and include two recorded performances – one scheduled for midnight on New Year’s Eve and another on the day of the US presidential inauguration on 20 January. Patti Smith in Piccadilly Circus - Photograph Circa Talking to Fiona Sturges from The Guardian, Smith explains, “Some of the work I did in my bedroom, some in a recording studio and some at my desk,” says Smith, 74 this week. “I had to teach myself how to use Photo Booth on my computer and film myself reading a poem. I’m sure there are 14-year-olds who can do this in five minutes but it took me quite a while. But I got there and I’m so proud of myself.” Her favourite piece is a reworked version of Peaceable Kingdom. Written in the aftermath of 9/11, it is a song of solace and hope in the face of catastrophe and, in performing it, Smith will be commemorating 100 NHS workers who have died from Covid. “It’s just so sad when we lose people who work so hard to rebuild our world,” she reflects. She will also read a new poem dedicated to the environmental campaigner Greta Thunberg, who will be 18 in January and who, Smith says, “pretty much sacrificed her childhood for all of us”. Four years under Trump has also taken its toll. “It’s been a terrible atmosphere to live in,” she says. “You try to do your work and not let [politics] permeate your consciousness daily but it does. It’s very insidious.” She notes that she and the outgoing president are about the same age. “I have encountered him in New York through the years and found him a horrible, narcissistic person and just a bad businessman. I’ve seen the debris of his deals. I think the damage he has done is going to be felt for a long time. It’s not going to be so easily healed because globally he has empowered people of a like mind.” Nonetheless she will take “huge psychological relief in the new administration. I’m a natural optimist so I’m not without hope or inspiration. What matters is trying to clean up some of his mess and get some order. I’m doing that in my house. I’m a messy person, and I know that before I can do something creative or exciting I’ve first got to clear everything away.” Circa presents Patti Smith throughout January at 20:21 GMT at Piccadilly Lights, London. A limited-edition print by Smith will be available to buy for £100 from 1 January. Viewers can watch the installation on YouTube from 23:45 GMT on 31 December. Words - Fiona Sturges at The Guardian

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