Jeeni Blog

Helping the next generation of talent to build a global fanbase

My grandfather was killed by a rubbish truck.

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My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest!

One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work.

Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves.

Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself.

For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart.

But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that.

So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years.

Click HERE to visit or return to jeeni.com

04
Jun

Inside Story with Blue Vein

Blue Vein is the stage name of Spanish Singer and Songwriter Alex Gonzalez. He is based in Zaragoza, Spain and performed his new track ‘Catharsis’ in the JAM Festival collaboration in April. Alex is sat in his living room, his signature long dark curls framing a cheeky smile which delightedly remains throughout the interview with team Jeeni member Kate.  Kate asks what the story behind his latest release is. “Basically, I really really liked a girl,” he says smiling, “I wanted to express and portray in a song all these feeling that I was going through, the song talks about that, it’s something that lots of people can relate to, and also the phrase in the chorus ‘this is my catharsis’ [refers to] the fact that no matter how sad I am or what difficult times I’m in, my music and writing songs is always there for me and it’s so liberating and a key element for me to have [in my life] in order to be happy.” The video that accompanied the track was a brilliant and eclectic mix of colour and movement. When asked about the creative process behind making the video, his response was, “It was a bit chaotic because at first I was very lost, I had in mind the vibes that I wanted for the clothes, but that was it so normally when you do a video you have in mind the order that you want the shots to be in and you create a storyboard, but, I didn’t,” again he laughs, “and so yes it was very chaotic. What I did was buy the clothes, and a huge reel of green fabric to create the comic effect via a green screen, and then I shot everything in a bit of a rush, using different camera angles, and then in post editing I chose the shots that I thought fit the best.”  Despite the chaotic nature of the video shooting, we all agreed it was a huge success and loved the feel that the video gave alongside the track.  Alex is also a member of two other bands, The Sun Above Us and Shut, despite this, he continues to release music as a solo artist as well. Kate asks why he decided to make this decision.  “I love being in bands, I think that playing with and creating with other people that you love and that inspire you can be the most enriching thing, but our friend Covid”he grimaces, “came and there were no rehearsals, no concerts, so we barely play now.” The disappointment is evident on his face and it’s so sad to see. He continues, “so the Covid situation made me write more songs on my own, and actually it made me worry less, “his smile returns, “as when you’re in a band you [tend] to stick with a certain genre and even a certain language as I also write in Spanish [so this allowed me more freedom].”  Alex is from the North East of Spain, a country which has so many distinct musical and cultural influences, Kate asks how these influences have shaped him as an artist.  “To be honest I don’t know! I’ve always listened to Spanish music, my parents always played me rock from the 70s, 80s and 90s and I guess I’ve been influenced by choice of melodies and sounds and in that way that’s how I think it has influenced me.”  One thing that we notice throughout the interview is that despite Alex’s heritage, he has a very clear English Accent, Kate asks how he came to develop this.  Alex throws his fantastic head of hair back and laughs, “Thank you! I don’t know, I’ve always really liked the British accent, so I just practiced and tried to imitate it, but does it sound real, do I sound fake?” Kate smiles and says that she thinks he sounds like David Bowie which I am in complete agreement with! They both laugh and smile at this and Alex blushes a little at the compliment.  “Did you always know you wanted to make music?” Kate asks.  “Yes! Since I started playing it was like a dream. With Blue Vein I can mix it with my other passion, which is film making, I suck a bit at that but it’s fun.”  When asked if he had the opportunity to open a show for any musician, alive or dead, who would it be, he answers, “Well, I don’t think it would fit [very well] because of the genre, but Architects…a British metalcore band in Brighton, they’re basically my favourite band, and even if it was just so I could see them live, I would die to open for them!” They both laugh at the fact that despite Kate attending University in Brighton, she is bashful that she hasn’t heard of them before but promises Alex, she’ll give them a listen.  For new artists that are just starting out and who in the future could take part in events such as Jeeni’s JAM Festival, Kate asks what advice Alex would give to them.  “It might sound a bit cliché, but you really have to believe in what you do, and understand why you do what you do, because having a defined purpose is going to [allow you to] be driven by it, and not just be motivated to get to an end point, but if you are driven by it, you’re not going to let anything stop you. That and a lot of love and effort. I’d love to give you advice for social media but [I’m not big enough for that yet].” He laughs.  Finally, Kate asks what we can expect from Blue Vein in the near future.  “Literally anything! When I write songs, I don’t think in any genre, I have deathcore songs, I have soft Spanish ballads, I don’t want any limits on my creations…The next song is going to be an acoustic version of ‘Catharsis’, then a rock ballad in Spanish, and I want to try release soe of my Spanish songs in English as an alternative as well.”  To find out more about Blue Vein, listen to his music and invest, please visit https://jeeni.com/showcase/bluevein/

05
Oct

Jeeni Spotlight - Mel Croucher

  This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people. Our first Jeeni Spotlight shines on our very own creator, Mel Croucher. Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience. Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from  conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose. Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director. Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd. Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus. Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so. To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net. Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction. How does Jeeni support artists? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. ·       We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. ·       We empower our audience and reward them every step of the way. ·       We promise to treat our members ethically, fairly, honestly and with respect. ·       Join us at Jeeni.com  

11
Jan

Maple Sky - 'Wearing Red' Single Review

As the first track on their self-titled EP, ‘Wearing Red’ is the perfect sonic epitome for the smooth jazz inspired outfit, Maple Sky. The track sets the pace and the grand standards the group has built as a means of reinventing the lounge jazz sound with modern approaches and mindsets.  From as early as the introductory descending piano sequence, ‘Wearing Red’ conjures up an inviting and seductive smokey cabaret nightclub in which the listener watches as well as listens. Maple Sky paints this vivid imagery by borrowing the romantics of 50s and 60s lounge jazz such as the more upbeat cuts like ‘Happy Talk’ and ‘Little Unhappy Boy’ from Nancy Wilson and Cannonball Adderly’s collaboration from 1962.  The track’s stylistic lyric video (available, here) uses more cozy coffee shop imagery like a steaming cup, a laptop, and sketched illustrations; certainly a more modern take on a jazz setting. Romantic and warmly illustrated imagery in the animated video acts as a perfect display of the track’s dreamy lyrics.  This group has been giving Jeeni’s jazz channel substance and flair since October last year, with their light-hearted and accessible variety of smooth jazz. Their sweet name is a perfect title for their dulcet, honeyed melodies and musicianship and we can’t wait to see what they do next. If you're a jazz artist, consider joining ranks with the likes of Maple Sky and become a part of Jeeni's jazz channel, where we can promote and support you as a blossoming artist. Check out ‘Wearing Red’ now, on Jeeni: https://jeeni.com/m0xmhvftkita/ How can Jeeni support artists like Maple Sky   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Maple Sky’s Jeeni showcase here: https://jeeni.com/showcase/maple-sky/