Jeeni Blog

Helping the next generation of talent to build a global fanbase

My grandfather was killed by a rubbish truck.

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My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest!

One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work.

Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves.

Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself.

For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart.

But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that.

So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years.

Click HERE to visit or return to jeeni.com

13
Dec

Christmas Auction Launched today with Emeli Sande, Beverley Knight, RAMZ, Christian Atsu, Mr Brainwash and more…..

Unique one to one zoom calls for Christmas with top Music Industry experts, artists and a footballer! And more! Arms Around The Child launch their unique online auction with Superstars which ends on Weds 16th December at 9pm.  AUCTION LINK HERE! Grab a unique experience. Bid on an exclusive video performance that has been created especially for the winner of this auction by Emeli Sande. No one else will ever see or hear this recording except you! The Queen of British Soul Beverley Knight is offering a face to face Zoom for budding songwriters and performers trying to get their music heard and forge a career in the music Industry.  Speak to Top A&R expert Nick Halkes on a face to face Zoom. Nick co-founded XL Recordings to discuss your musical aspirations and how best to move your career forward. RAMZ whose No1 single Barking made a huge impact is offering up his time to get on a face to face Zoom call with the winner to chat football and music, he’s an avid Arsenal fan! Top Producer/DJ SHADOWCHILD is offering a face to face Zoom mentoring session ideally for upcoming producers/DJs to learn and prepare for what lies ahead in the music industry. Premiership and International footballer Christian Atsu will have a one to one Zoom video session on football training and coaching tips for young players looking to improve their game. Stop Press! Exclusive Christian Louboutin Handbag just added! Additionally the auction offers the opportunity to bid on Mr Brainwash prints,  Alan Shearer rare Top Trumps signature card, Elton John concert tickets for 2021, a striking and vibrant Giclée print of David Bowie a signed Maradona presentation plaque, exclusive wines, a Star Wars storyboard, weekend breaks and other experiences all wrapped up in this Arms Around The Childs Christmas Auction. All to benefit children look after by Arms Around The Child who are affected by HIV/AIDS, abandoned, abused, orphaned, trafficked and living in child headed households in Ghana, India and South Africa. Help us to help them. Images available please contact  ellie@armsaroundthechild.org  (07801292553)  AUCTION LINK HERE!

07
Dec

Streaming Revenues - a tipping point?

At Jeeni, this is a subject we are following closely, being a platform set up to address this very subject. The balance of revenue on most platforms, is tipped far too heavily away from the artists, performers and writers, in favour of the suits and pen-pushers. Quite frankly, it's a disgrace! Jeeni's ethos is to ensure any performing members receive 100% of the revenue they generate. Should all streaming services work the same way? Journalist Dylan Smith, from Digital Music News has written the article below, updating how far the DCMS Committee has got with their fact finding and the issues to be presented on 11 December. Digital, Culture, Media and Sport Committee Chair Julian Knight. Photo Credit: David Woolfall British lawmakers have stated that artists are hesitant to participate in the ongoing investigation into streaming royalties “because they fear action may be taken against them” if they do so. The House of Commons’ Digital, Culture, Media and Sport Committee (DCMS Committee) announced the high-profile probe of streaming royalties last month. The comprehensive analysis aims to identify streaming’s impact on all relevant stakeholders, including labels and artists, as well as its long-term effects concerning “the sustainability of the wider music industry.” Last week, singer-songwriter Nadine Shah, Radiohead guitarist Ed O’Brien, and Elbow frontman Guy Garvey spoke before the DCMS Committee to address the contemporary music landscape. Of particular note was Shah’s statement that she doesn’t “make enough money from streaming” to cover her rent, despite having north of 100,000 monthly listeners on Spotify. Possibly in response to the abundance of information that the investigation has turned up thus far, the DCMS Committee also announced last week that it had extended the window for artists and others to submit written testimonials regarding royalties. From the original deadline of Monday, November 16th, members of the music industry now have until Friday, December 11th, to express their opinions. The probe’s upcoming oral testimony, for its part, is slated to take place next Tuesday, December 8th, with Maria Forte Music Services’ namesake owner, Ferocious Talent owner Kwame Kwaten, and José Luis Sevillano, director general at Spain’s AIE, set to participate via livestream. Ahead of the formal sitdown, DCMS Committee Chair Julian Knight has relayed that many would-be witnesses are opting not to come forward due to their fear of the potential professional consequences associated with speaking out against streaming royalties. “We have been told from many different sources that some of the people interested in speaking to us, in relation to this inquiry, have become reluctant to do so because they fear action may be taken against them if they speak in public,” said the Solihull MP, who became the DCMS Committee’s chair in January of this year. “I would like to say on behalf of the Committee that we would take a very dim view indeed if we had any evidence of anyone interfering with witnesses to one of our inquiries. … This Committee will brook no such interference and will not hesitate to name and shame anyone proven to be involved in such activity,” continued Knight. And in concluding his statement on the matter, the lawmaker emphasized that others who reach out to the DCMS Committee with information or insight pertaining to streaming royalties “will be treated in confidence.”

21
Dec

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation. Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch. The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members. We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour. Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer. Stay safe and well, The Jeeni team.