Jeeni Blog

Helping the next generation of talent to build a global fanbase

My grandfather was killed by a rubbish truck.

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My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest!

One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work.

Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves.

Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself.

For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart.

But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that.

So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years.

Click HERE to visit or return to jeeni.com

11
Jun

Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April.  Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks.  He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear.  His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.” Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career.  He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.” Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision  “It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly. In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.” Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.” In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out. “Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.” What can we expect from him in the future?  He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic.  He says that he ultimately wants to “put out as much music as my fans want me to and as much as I want.” Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now. To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

25
Mar

McCartney & Beck Share New Disco-Funk Track

Paul McCartney and Beck share their new disco-funk track, "Find My Way". The single is from McCartney's album "McCartney III Imagined" and transforms his original classic rock track, into a disco-funk tune. The track is full of the usual fun you expect from Beck, including his use of a Vocoder. Streamed video below. Beck (Photo - Philip Cosores) McCartney (Photo - MJ Kim) “You never used to be afraid of days like these / But now you’re overwhelmed by your anxieties,” he sings on the chorus. “Let me help you out, let me be your guide / I can help you reach the love you feel inside.” https://youtu.be/rdYNPhaQ96Y "Find My Way" is the opening track on the new collaboration album, which sees McCartney teaming up with artists, Phoebe Bridgers, Anderson .Paak, St. Vincent, Blood Orange and Damon Albarn. Each artist has covered or reimagined a track from the "McCartney III" album, which The Beatles bassist released in December 2020, to critical acclaim. Earlier the month "The Kiss of Venus" by Dominic Fike was the first taster to be released from the upcoming album, dropping April 16 2021. McCartney III Imagined Tracklist:01. Find My Way (feat. Beck)02. The Kiss of Venus (Dominic Fike)03. Pretty Boys (feat. Khruangbin)04. Women And Wives (St. Vincent Remix)05. Deep Down (Blood Orange Remix)06. Seize The Day (feat. Phoebe Bridgers)07. Slidin’ (EOB Remix)08. Long Tailed Winter Bird (Damon Albarn Remix)09. Lavatory Lil (Josh Homme)10. When Winter Comes (Anderson .Paak Remix)11. Deep Deep Feeling (3D RDN Remix)12. Long Tailed Winter Bird (Idris Elba Remix) * * = Physical release exclusive track McCartney III Imagined www.jeeni.com www.youtube.com

12
Mar

Kings of Leon Post Teasers of New Material

It's been 4 years since the Nashville rock legends have released any official new material, but this week sees them releasing snippets of new singles. The Kings of Leon have so far posted three teasers of new material over the holidays, which have fans eagerly awaiting their arrival on 7 January 2021. 'Walls' was their last album, which sold over 77,000 units in it's first week. In March 2020, the band shared a live recording of a new song, 'Going Nowhere'  The performance was recorded in their hometown of Nashville and featured only frontman Caleb Followill, on acoustic guitar. It's been a long wait for their fans. The first post was a snippet of the new single, 'Must Catch the Bandit' on 25 December with all the signature sounds of previous Kings mega-hits. “Blame it on the holiday ‘cheer’, but I just feel like sharing,” bassist Jared Followill tweeted on Christmas Day (December 25). @kingsofleon then tweeted ‘the w8 is nearly over’ TEN MONTHS ago. Enough.” https://www.instagram.com/kingsofleon/ On New Year's Day, the second teaser was released, 'Feel The Way You Do' and today, third track 'Dancing in Your Head' has just dropped. These two tracks have a mellow sound with some thoughtful melodies and riffs. The video clips are all be black and white so far, sitting within simple frames and bold graphic type. 'Must catch The Bandit' has already clocked up over 145k views. In June 2020, the Kings of Leon were due to headline the Finsbury Park Festival, their first London performance since 2017, but as with all the summer festivals, the pandemic cause another postponement. Announcing the cancellation in May, promoter Festival Republic said they were 'working hard' with Kings Of Leon to arrange a new show. There are five more days to the official release date of this highly anticipated eighth album, so can we expect a new track each day - let's hope so?! www.jeeni.com