NEW OPERA ACHIEVES ROCK STAR STATUS

Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.”

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

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11
Feb

Weekly Round-Up #9

The latest developments and additions to Jeeni’s mission! New Content Contributed to Jeeni’s Database of Talent! New and exciting content is always being added to Jeeni’s library and the past two weeks have not been an exception. Award-winning rock-star, Eden James has added two more tracks from his extensive rock discography to Jeeni’s database. ‘Don’t Give Up’ and a live performance of ‘Bad Girl’ are now available on Jeeni. Three new artists to Jeeni have also been uploading new music this week. Hip-hop and electronic collective, Ace Bermuda have uploaded their debut single, ‘WTF Is Ace Bermuda’, as has brand-new Jeeni artist, Julience with his track, ‘Alcohol’. Alana Sukul has also put forward five new additions to Jeeni, including her newest track, ‘Good To You’ and her hit track, ‘Closer’. Jeeni regulars have also been contributing exciting new music such as Zeeteah’s brilliant ‘Wat A Ting’, Nnaomi’s ‘Hate Me’ and Maple Sky’s ‘Vision’, all three of which have been reviewed and published onto Jeeni’s blog page: https://jeeni.com/blog/ . Here are more details about the blogs we’ve published in the last two weeks. Six new reviews for Jeeni artists’ newest projects have been published since our last Weekly Round-Up! Jeeni published a full review of Nnaomi’s incredible new single, ‘Hate Me’, “Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’”. Read the full review here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/ Listen to ‘Hate Me’ here: https://jeeni.com/nnaomi-hate-me/ Also, this week, Jeeni ambassador, Zeeteah Massiah released the playful yet important, ‘Wat A Ting’, “Zeeteah’s newest single is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right.” Read the full review here: https://jeeni.com/blog/zeeteah-massiah-wat-a-ting-single-review/ ‘Wat A Ting’ is available on Jeeni here: https://jeeni.com/wat-a-ting-zeeteah-massiah/?channel=zeeteah- Released last Saturday, “Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’”. Read the full review here: https://jeeni.com/blog/maple-sky-vision-single-review/ Check out the jazz quartet’s newest single here: https://jeeni.com/vision-maple-sky/?channel=maple-sky&rtn=btasc&artist=maple-sky Multi-instrumentalist and folk singer, Daisy Chute blessed the Jeeni library of talent with her newest EP, ‘Cradle Songs’. “Daisy Chute’s newest EP consists of three sonic fairytales, crafted with swelling strings, twinkling percussion and her bewitching vocals.” Read the full review here: https://jeeni.com/blog/daisy-chute-cradle-songs-ep-review/ Listen to Daisy’s new EP here: https://jeeni.com/cradle-song-daisy-chute/?channel=daisy-chute&rtn=btasc&artist=daisy-chute-2 Another review published to Jeeni this week was for Nigerian/British rapper, I K 8OY’s debut single, ‘Let You Know’, “Stirring together afroswing with tuneful rapping, the first official release from I K 8OY is a shimmering and glossy UK hip-hop achievement.” Read the full review here: https://jeeni.com/blog/i-k-8oy-let-you-know-single-review/ Listen to I K 8OY’s debut single here: https://jeeni.com/let-you-know-i-k-8oy/ And finally, a review of yet another debut was published this Monday for Ace Bermuda’s ‘WTF Is Ace Bermuda’. “If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.” Read the full review here: https://jeeni.com/blog/ace-bermuda-wtf-is-ace-bermuda-feat-jada-freeman-profiiit-single-review/ Check out the collective’s debut here: https://jeeni.com/wtf-is-ace-bermuda/?channel=ixohnlybtrod&rtn=btasc&artist=ace-bermuda Calling All Graduates Looking for Work, Jeeni Officially Partners with Gradfuel to Create 654 New Jobs! Among the 654 new roles available across England include; 116 sales positions, with a focus in London, Manchester and remote situations, 143 roles in Marketing, also for people based in London, Manchester or remote, 118 hospitality roles particularly in London and Birmingham, 121 admin positions focused on remote and London. There are also 31 roles for those specialised in graphic design such as Photoshop and Adobe for remote and London-based applicants. IT and data have 81 roles for London-based and remote situations and finally, there are 25 roles in finance, also for London and remotely working applicants. Check out our full blog on Jeeni’s partnership with Gradfuel: https://jeeni.com/blog/calling-all-graduates-looking-for-work-jeeni-officially-partners-with-gradfuel-to-create-654-new-jobs/ Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com. Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings. Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

03
Sep

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work, or can't find it even if they do.Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

15
Feb

Artist Focus: Alana Sukul

Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop. Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Born and raised in Fulham, Alana is currently studying Popular Performance, Vocals at BIMM, London where she continues to hone her already impressive skills as a vocalist, instrumentalist, producer and songwriter. Only recently, for her more dancehall inspired tracks, has Alana used external talent in the form of a producer to help her capture the tone and intention she has in mind. Aside from that, Alana is a total DIY bedroom pop artist and has done extraordinarily well for herself, particularly with her recent track, ‘Closer’ which currently has over 50,000 listens. Check out Alana’s Jeeni showcase here: https://jeeni.com/showcase/alana-sukul/ The poeticism in Alana’s lyrics is perfect for expressing emotive imagery that plain language simply can’t. ‘Emotions, heavy like water and you let me drown’, this particular line from ‘Healing’ seems reminiscent of the Mexican idiom, ‘blood is thicker than water’ meaning that family bonds are stronger than that of friends or love; the connection between the two adages is especially relevant considering the heart-broken yet regenerative narrative of this stellar track from 2020. Although it would seem that the double single of the aforementioned ‘Healing’ and ‘IDNYT’ is Alana’s first release, she actually created a since-deleted concept project in college, as Alana puts it herself, “I made my first EP called ‘Genesis’ purely based around the struggle of mental health and how it can take a toll on one person.’ Nobly, Alana decided that the EP could be too honest and beak a project for fans to initially be exposed to, “I decided at 19 to remove the EP since I wanted to become a better inspiration for those who listen to my music and encourage them more lightly”. Ironically however, the ‘Genesis’ project and the creative decision that it inspired still formed her origin as an artist as is inspired her to begin again with a new mindset. This is when Alana began to work on ‘Healing’ and ‘IDNYT’ from her bedroom. Alana’s broad sense of style is of no surprise when you consider the colourful collection of inspirations that she collected growing up. Motown, soul and hip-hop have influenced a lot of creative choices from Alana, however Caribbean-originated genres literally run through the veins of her more recent singles. Alana grew up with a variety of Caribbean styles thanks to her parents, “dancehall, soca and bashment have greatly influenced me since my parents are from the Caribbean”. Alana also has an extensive list of artists she looks up to and dreams to collaborate with, “Vocally, my favourite artists nowadays who have impacted me would be Ariana Grande, Jennifer Hudson, Kehlani, H.E.R, Beyoncé and so much more.” Alana specifically credits Korean group, BTS for inspiring more in-depth meaning behind her music and lyrics. The newest track from Alana, ‘Good to you’ is an atmospheric and stunning single and is available on streaming platforms now. Check it out on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul How can Jeeni support artists like Alana Sukul? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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