Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

/ By Shena Mitchell
NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” 

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

05
Jun

So what else is the Music Industry doing?

The Musicians Union offer of a £200 grant really is not going to cut it and with most musicians and performers self employed we urgently need the government to provide clarity on what wider support is available. In yesterday's Guardian, Ben Beaumont-Thomas reported that: "On Friday, the Federation of Entertainment Unions, which comprises the Musicians’ Union, the Bectu section of Prospect, Equity, the National Union of Journalists and the Writers’ Guild of Great Britain, called for the government “to introduce an income guarantee for freelance and self-employed workers for the duration of the Covid-19 outbreak.A separate petition to the UK government, asking for economic assistance for those working in the events industry, has been signed by nearly 150,000 people. A huge number of tours and music festivals have already been cancelled because of coronavirus, including Glastonbury and Coachella. Many musicians have started performing via online livestreams, including – as part of the World Health Organisation and Global Citizen initiative Together at Home – Chris Martin, John Legend and Camila Cabello. Other stars have pledged financial support for relief initiatives – Rihanna’s Clara Lionel Foundation donated $5m (£4.2m) to various organisations, while Ciara and her husband, Russell Wilson, donated a million meals to a food bank in their home city of Seattle. The US Recording Academy – which organises the Grammys – announced a relief fund for musicians affected by coronavirus via its charity arm, MusiCares." Let's keep Rocking 'n' Rolling Folks. It is time for positive action!

12
Oct

Jeeni Monthy Round-Up, September

Welcome to our new monthly blog update where we will discuss the latest news on topics such as streaming, music, performing, tech and all the other industries Jeeni aims to support.   Firstly, seeing as this is the beginning of the monthly round-ups we have broadened our news to cover the last few months. We wanted to begin by highlighting the long-awaited reopening of live music venues and the return of festivals to the UK! A Mast Journal on COVID-19 stated, “the COVID-19 outbreak has been framed primarily as an economic crisis, in which the music-based products and practices through which revenue is derived have been abruptly and, arguably, irreparably disrupted by a global public health emergency.” Many musicians struggled financially during this time, with many pleading to the public to help the industry. Thankfully by June 2021, the venues were able to reopen and festivals such as Reading, TRNSMT and Victorious were able to run once again. Members of Team Jeeni did an amazing job at Victorious, interviewing artists and showing our support to the industry and independent musicians. A BBC article stated “Artists cannot truly operate without their fandoms. Fans can still congregate online while we wait for their return.” While everything was shut down artists had to change the way they communicated with their fans and find ways to gather in virtual spaces. Jeeni believes that even now when venues are open, artists and creatives will use online spaces more and more. Jeeni is a great platform for them to do this as it is more ethical than most of the larger corporations and Jeeni artists keep 100% of everything they earn.   The next topic we wanted to highlight was brought to our attention from an NME article: “Fewer than 800 UK musicians make a living solely from online streaming,” and also “A particular finding points to artists making a “sustainable living” from streaming alone, revealing that approximately 720 British artists are able to. Those 720 musicians fall into the 0.4 per cent category of those who are achieving more than one million UK streams.” It is clear it is already challenging for independent artists to make decent earnings from streaming but "Spotify’s New Marquee Promotion Feature Is Forcing Artists to Pay to Reach Fans They Already Have — As Much as $0.50 Per Click” says Digital Music News. The big players in streaming are continuing to rip off artists and their fans alike. The article goes on to state that “it would take artists anywhere from 100 to 167 streams (on Spotify) to break even on just one sponsored click. That means each person who clicks on a sponsored Marquee campaign would have to listen to a new album roughly 12 times for the artist to break even on that fan’s interest." Thirdly, Twitch and the music industry clashed back in 2020 over licensing streamed music. Now a deal has been struck, but streamers are unhappy. Many streamers on the platform were hoping for a change but the deal remained virtually the same. "Only listen to safe music." All Jeeni royalty-free songs on the site are safe to use while streaming.   Fourthly, the New York Digital News site published a story surrounding TikTok and the platform’s new massive impact on music. Stating “TikTok is evolving into a very different kind of music streaming giant. TikTok creators who aren’t musical creators themselves are using music. Musicians get paid off the back of that, and it can become a healthy revenue stream. It helps break songs and artists, consumption goes up on the other platforms, more tickets are sold, a bigger live-streaming event can happen etc.”  Lastly, only just falling into the monthly round-up we wanted to highlight the release of the latest James Bond film No Time To Die. “One of the most famous pieces of film music of all time, this has featured in every single Bond film in some form or another since it played over the opening credits of Dr No back in 1962 is the John Barry & Orchestra, Monty Norman – James Bond Theme (1962)” Each film has a title song dedicated to it including the new track by Billie Eilish- No Time To Die. But the all-time Jeeni favourite has to be Paul McCartney's "Live And Let Die", which was written on the Wings Bus that Jeeni helped to rescue, and which goes back on the road next year.  Watch this space for exclusive info on that one!

11
Feb

Weekly Round-Up #9

The latest developments and additions to Jeeni’s mission!  New Content Contributed to Jeeni’s Database of Talent!  New and exciting content is always being added to Jeeni’s library and the past two weeks have not been an exception.   Award-winning rock-star, Eden James has added two more tracks from his extensive rock discography to Jeeni’s database. ‘Don’t Give Up’ and a live performance of ‘Bad Girl’ are now available on Jeeni.  Three new artists to Jeeni have also been uploading new music this week. Hip-hop and electronic collective, Ace Bermuda have uploaded their debut single, ‘WTF Is Ace Bermuda’, as has brand-new Jeeni artist, Julience with his track, ‘Alcohol’. Alana Sukul has also put forward five new additions to Jeeni, including her newest track, ‘Good To You’ and her hit track, ‘Closer’.  Jeeni regulars have also been contributing exciting new music such as Zeeteah’s brilliant ‘Wat A Ting’, Nnaomi’s ‘Hate Me’ and Maple Sky’s ‘Vision’, all three of which have been reviewed and published onto Jeeni’s blog page: https://jeeni.com/blog/ .   Here are more details about the blogs we’ve published in the last two weeks.  Six new reviews for Jeeni artists’ newest projects have been published since our last Weekly Round-Up!   Jeeni published a full review of Nnaomi’s incredible new single, ‘Hate Me’, “Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’”. Read the full review here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/   Listen to ‘Hate Me’ here: https://jeeni.com/nnaomi-hate-me/   Also, this week, Jeeni ambassador, Zeeteah Massiah released the playful yet important, ‘Wat A Ting’, “Zeeteah’s newest single is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right.” Read the full review here: https://jeeni.com/blog/zeeteah-massiah-wat-a-ting-single-review/   ‘Wat A Ting’ is available on Jeeni here: https://jeeni.com/wat-a-ting-zeeteah-massiah/?channel=zeeteah-  Released last Saturday, “Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’”. Read the full review here: https://jeeni.com/blog/maple-sky-vision-single-review/   Check out the jazz quartet’s newest single here: https://jeeni.com/vision-maple-sky/?channel=maple-sky&rtn=btasc&artist=maple-sky   Multi-instrumentalist and folk singer, Daisy Chute blessed the Jeeni library of talent with her newest EP, ‘Cradle Songs’. “Daisy Chute’s newest EP consists of three sonic fairytales, crafted with swelling strings, twinkling percussion and her bewitching vocals.” Read the full review here: https://jeeni.com/blog/daisy-chute-cradle-songs-ep-review/  Listen to Daisy’s new EP here: https://jeeni.com/cradle-song-daisy-chute/?channel=daisy-chute&rtn=btasc&artist=daisy-chute-2   Another review published to Jeeni this week was for Nigerian/British rapper, I K 8OY’s debut single, ‘Let You Know’, “Stirring together afroswing with tuneful rapping, the first official release from I K 8OY is a shimmering and glossy UK hip-hop achievement.” Read the full review here: https://jeeni.com/blog/i-k-8oy-let-you-know-single-review/   Listen to I K 8OY’s debut single here: https://jeeni.com/let-you-know-i-k-8oy/   And finally, a review of yet another debut was published this Monday for Ace Bermuda’s ‘WTF Is Ace Bermuda’. “If the elusive, grand and electrifying Ace Bermuda were a TV show, ‘WTF Is Ace Bermuda’ would be their theme song. The collective’s first official release perfectly encapsulates the group’s innovative intentions and collaborative nature.” Read the full review here: https://jeeni.com/blog/ace-bermuda-wtf-is-ace-bermuda-feat-jada-freeman-profiiit-single-review/   Check out the collective’s debut here: https://jeeni.com/wtf-is-ace-bermuda/?channel=ixohnlybtrod&rtn=btasc&artist=ace-bermuda   Calling All Graduates Looking for Work, Jeeni Officially Partners with Gradfuel to Create 654 New Jobs! Among the 654 new roles available across England include; 116 sales positions, with a focus in London, Manchester and remote situations, 143 roles in Marketing, also for people based in London, Manchester or remote, 118 hospitality roles particularly in London and Birmingham, 121 admin positions focused on remote and London. There are also 31 roles for those specialised in graphic design such as Photoshop and Adobe for remote and London-based applicants. IT and data have 81 roles for London-based and remote situations and finally, there are 25 roles in finance, also for London and remotely working applicants.  Check out our full blog on Jeeni’s partnership with Gradfuel: https://jeeni.com/blog/calling-all-graduates-looking-for-work-jeeni-officially-partners-with-gradfuel-to-create-654-new-jobs/   Reach out to the Jeeni marketing team at doug@jeeni.com or ella@jeeni.com.   Make sure you’re following us on social media to keep up to date with new releases from our artists, our blogs and any job openings.   Instagram: https://www.instagram.com/jeenimusic/    Twitter: https://twitter.com/jeenimusic    Facebook: https://www.facebook.com/jeenimusic    Linkedin: https://www.linkedin.com/company/33222018/admin/