Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

/ By Shena Mitchell
NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” 

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

12
Mar

Voices of 2021

BBC Sounds has just released it's longlist of nominees for the 'BBC Sound of 2021', a prophecy of who they believe will be filling your playlists for the upcoming year, from the best rising talent. Now in it's 19th year, this year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish (2018) and Stormzy (2015). The winner will be announced in January on BBC News and BBC Radio 1. The 10 acts hoping to win the top spot are: Alfie Templeman - Indie PopBerwyn - Soul Poet / BalladsBree Runway - Trap / R&BDutchavelli - Rap / Hip-HopGirl In Red - Indie PopGreentea Peng - Psychedelic SoulGriff - Bedroom PopHolly Humberstone - Pop BalladsPa Salieu - Rap MaverickThe Lathums - Indie Band To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also ineligible. The top five will be revealed in the New Year on BBC Radio 1 and BBC News, with one artist announced each day from Sunday 3 January until the winner is unveiled on Thursday 7 January. Covid-19 has made launching a music career trickier than ever - and to date, only four of the nominated acts have played a headline gig, which explains the strong showing of bedroom and DIY artists on the list. 2020's winner, Celeste, also suffered setbacks from the pandemic hangover, as her new album release was delayed. Instead she chose to release well received tracks, 'Stop this Flame' and 'Little Runaway' to give us a taster of what is to come. She also became the first singer to ever record an original track 'A Little Love' for the John Lewis Christmas campaign. Her debut album, 'Not Your Muse' is now being released Feb 26th. https://www.youtube.com/watch?v=fwuJFAsZD0k

04
Apr

Zeeteah Massiah on Music, Performing and Life during 2020

Zeeteah Massiah is a Number One Billboard Dance Chart star who specialises in Reggae, Jazz and house music. Like many artists, the last year has provided many challenges for Zeeteah, but also a host of new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni's online JAM festival.  It’s been the craziest year ever, but we’ve made it through thirteen months in and out of lockdown. At the beginning of 2020, I unveiled a brand-new sound and a wicked new band, and I was full of high hopes for the year. I was excited and ready to go. And then Covid hit. It took me three weeks into the first lockdown to come to terms with the fact that I wouldn’t be going on stage again for a long time. I was in a fog for weeks and then I thought: just because I can’t be on stage doesn’t mean I can’t make music. I suddenly had an impulse to record a new version of an old song that I’ve always loved – United We Stand by Brotherhood of Man. It seemed so right for that moment. Paul, my husband and musical partner, understood immediately the sound I was looking for, and we set to work in our studio. Three of my favourite musicians played on the track – remotely, of course – and family and friends in London, Germany and the Caribbean filmed lovely cameos for the video. It was such fun to do, and it got a wonderful response. You can check it out on Jeeni. And then a man called George Floyd died in Minnesota, and we were all plunged into a very different mood. I didn’t realise how painful many of my feelings about race were, and how deeply they were buried, until I started telling Paul, with tears in my eyes, about growing up in London as a young black girl from Barbados. I was constantly made to feel a certain way simply because of the colour of my skin. Here we are in 2021 and, sadly, many things are still the same. At one point I blurted out to Paul, “You don’t know how it feels to be Black”.  He took those words and turned them into a song called You Don’t Know. We recorded it and made the video in July. It’s one of the most heartfelt things I’ve done, and I’ve been amazed by the incredible response it’s had and so grateful for the wonderful feedback. I did manage to squeeze in three London gigs in the gaps between the lockdowns: a reggae gig in Chelsea, and jazz gigs in Hampstead and in the West End. Better than nothing – and in fact, they were all lovely events. When it became clear that there weren’t going to be any more gigs, I decided to start doing live sessions at home with some of my favourite musicians and sharing them on YouTube. And so, the Massiah Sessions were born. We’ve released nine videos so far, in a variety of styles, and there are more to come. I was also invited to add vocals to a new rock album by a dear friend in Germany. Thanks, Günther – it was a blast. In February, I did a livestream with guitarist Marcin Bobkowski for a charity called Educ’aid Africa, run by Isa Bell, which is helping to provide music education to schools in Benin. A recent DNA test revealed that many of my ancestors were from Benin, and so the project had a special meaning for me. It was my first livestream, and I loved it. I’m going to be doing another one on 10 April, and hopefully regularly after that – join us at zeestream.live if you can! And so now here we are, approaching the end of what we pray will be the final lockdown. And soon I’ll be back on stage in front of a live audience doing what I love best. My first live gig of 2021 will be on Thursday 27 May at Crazy Coqs in London’s West End. Maybe see you there? In the meantime, I wish you all the best for what will, hopefully, end up being a much better year. Zeeteah will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

19
May

Five Great Songs About Real Places, by Wendy King

  A songwriter finds many things to write about; emotions, events, people, and even places. Some of the finest songs of all time have been written with somewhere in mind, a place that touches the soul of the person with the pen.Mull of Kintyre, written by former Beatle Paul McCartney, is an example of this. It’s written about a part of Scotland the singer had a home and is a reference to feeling at home when he’s there. West Coast punk band Rancid, perhaps at the other end of the songwriting scale, had a song called Olympia WA on their album and Out Come The Wolves, written as much about New York as the Washington state capital.Those songs might not immediately trip off the tongue, but they are strong efforts in terms of writing about places. It isn’t always cities either – Gainsville resident Bacon James recently won a songwriting competition for a song about the Santa Fe river, called Lost and Found (At the Santa Fe). It drew emotions he experienced from the river with an actual place, in much the same way as McCartney did, and as many others have done about different places. Often, it isn't the place that is the full subject of the song, but how that place made the writer feel.This is a theme you’ll see running through some of the entries in our round-up of five great songs about places. Christie Road – Green Day (click to play) Green Day might be a global phenomenon now, a rock band that sells out arenas, but in 1994, pre-Dookie, they were just three angry, disaffected kids looking for an outlet. Back then, Bille-Jo Armstrong and bassist Mike Dirnt used to hang out at a place called Christie Road, doing what a band named after marijuana would be expected to do. Christie Road is an ode to their wasted days, their safe place before stardom came calling. Ewan MacColl - Dirty Old Town (click to play) The first song on our list made famous by another artist is Dirty Old Town by Ewan MacColl. It’s written about Salford in England, an industrial town that was once in the shadow of towers belching out smoke thanks to its place on the Manchester Ship Canal. MacColl wrote about his life there and finding love and an oasis of tranquillity, amongst the smoke and dirt. The song was later recorded by The Pogues, to critical acclaim. The White Stripes - Hotel Yorba (click to play) When you think of songs about Detroit and locations in Motor City, you most likely think of Kid Rock or Eminem, but the duo The White Stripes produced an iconic two-minute ode to a hotel along the I-75, the Hotel Yorba. It is now subsidized housing, but Jack wrote the song after hearing, incorrectly, that the Beatles once stayed there. Whilst there’s not a lot of emotion behind the location, it is a demonstration that a song doesn’t have to be written about a famous place at all. Billy Edd Wheeler - Jackson (click to play) Johnny Cash was a great storyteller, and whilst one of his most famous songs is a story about a place, he didn’t write it. Jackson, possibly written about Jackson, Tennessee, was actually penned by Billy Edd Wheeler and performed by the Kingston Trio. Cash made it his own, singing as a duo with June Carter. Jackson serves as a place of sin and iniquity, offering the married protagonist respite from what feels like a loveless marriage, the exact opposite of Johnny’s lifelong union with June. Lynyrd Skynyrd - Sweet Home Alabama (click to play) We’ve mentioned Kid Rock already in this article, and he’s going to get a mention again, but not for songwriting. He helped catapult Sweet Home Alabama, a rock classic, back up the charts in 2007 when he dropped All Summer Long, his tribute to growing up in Michigan, that borrowed the Lynyrd Skynyrd song’s structure. As for the original, it is rather more controversial than even the infamous Robert James Ritchie – it’s written as a retort to Neil Young’s anti-slavery song, Alabama, and seeks to defend the state’s people from being tarnished by the darkness of its history. Now that is a little more contentious than signing about a hotel! Have you written a great song about a place that's significant to you? Then upload it on Jeeni for everyone to enjoy. Who knows, you might just have a solid-gold hit on your hands! Several of Jeeni's most popular artists have done exactly that, including the award-winning Richard Murray. (click to play) This item was written by Wendy King for jeeni.com