Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

/ By Shena Mitchell
NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” 

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

06
Jan

DarkStarGraver - 'Over The Bridge & Far Away' Album Review

If you had any familiarity with this Portsmouth rapper's refreshing and inventive brand of UK hip-hop, then it should be of no surprise that his newest album is as buoyant, animated and thought-out as it is. This is the first album DSG has released since becoming an integral part of the Jeeni mission. DarkStar has been an avid Jeenius since Summer last year and has been blessing the Jeeni database with vibrant and innovative artistry ever since. All seven tracks of this incredible project are on Jeeni right now. Jeeni is always looking to represent and uplift artists with visions as clear and focused as DarkStar. DarkStarGraver's biggest crime here is leaving us wanting for more content because although he's cohesively expressed a giant variety of emotions, styles and influences, he took just 18 minutes to do it! He justified the choice of a shorter album on Instagram, "New album is 7 tracks in total, could’ve been more but I like that number", DSG cleverly released this record knowing he has so much more in his artistic tank for the next project.  A clear highlight on this record is the early, consecutive killer features on ‘Running Man’ and ‘No Brainer’ from Kid Crayy and Baby Panna respectively. DSG takes the reigns on these tracks at first and allows his fellow Portsmouth MCs to embellish the final push and create a rememberable climax for these standout tracks. Kid Crayy's attacking flow is restless and constantly bops and weaves around the beat. Baby Panna, however takes his time and makes each syllable hit harder than the last. Panna also performs the ear-worm 'Ride with me' hooks just before and after his verse which just completes the track. DarkStar made it clear that “This project is dedicated to the Portsmouth Hip Hop scene” and made a specific mention to the Portsmouth artists that predate him and thanked them for “Sparking the fire that made me want to rep my hometown as an artist”. A meaningful dedication to a blossoming music scene is a suitable sentiment for such an excellently put together and varied album.  DSG uses his robust and adaptable voice so well on this project that at times, it sounds like extra, unlisted features. For example, a rather high-pitch singing voice for the hooks on ‘On My Way’ is then met with a deep and resonant rapped verse to finish off the short opening track. ‘Gohan’ (review) which was a single teaser for this album, features more of DarkStar’s contagious melodic rapping which is enhanced and made all the more effective with the excellent production of Zack Nailor at WRS Studios.  The hi-hats and 808 bass in the beat for ‘Juice & Gems’ works so well with the jangly acoustic guitar sample, as though they were always meant to be heard together. In fact, the entire album makes such an effective use of samples throughout; ‘Slow Jamz’ has a romantic and theatrical strings sample which turns the rapid, trap-esque beat into a dramatic, epic cut that is just too short. DarkStar also hints at a feral, almost growling voice on this track which provides yet more evidence that DSG will never settle or stop experimenting with what his voice can achieve.  The album ends with class and impact. ‘Over Time’ features a melodramatic female vocal sample which wails over a seductive lounge piano, sparkling under the rumbling beat. The bonus, shorter track, ‘Justice League’ is a moody album finisher containing reams of witty wordplay which flows like water.  Once again, a feat like this album is a credit to producer, Zack Nailor as well as DarkStar himself of course for containing the talent, passion and vision to pull something like this off so seamlessly.  How can Jeeni support artists like DarkStarGraver?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out DarkStarGraver’s Jeeni showcase here: https://jeeni.com/showcase/darkstargraver/ 

05
Jun

Why In-Person Connections Matter More Than Ever

by Kelli Richards, Jeeni MD USA People call me a ‘super-connector’; I literally make my living connecting people and opportunities to each other and I have a very broad and deep network that I’ve built over many years of establishing long-term trusted relationships. Many of these relationships were developed the old-fashioned way, by having ‘live’ conversations of substance in person or over the phone over time. That said, we live in a fragmented world where more and more we connect through devices and technology (whether via text messaging on our phones, e-mail over the Internet or via Zoom conference calls online). While these technologies are arguably convenient and time-saving, something has gotten lost in translation. Look around whenever you’re out in public, and the vast majority of people have their faces buried in their smartphones or in their laptops. This applies regardless of age, gender, or any other consideration. One of the saddest (but most prolific) examples is when a couple are out having a meal together but each has their face buried in their own device, and are in their own worlds. At a minimum, this type of behavior certainly seems to push intimacy away and can lead to undesirable outcomes because people have stopped looking at each other and engaging in active conversation. The film producer Brian Grazer has just published his new book entitled “Face to Face: The Art of Human Connection”, and of course I love it. In the book, Brian argues that one of the secrets to a better life lies in establishing personal real-time connection (like we all used to indulge in before we had access to these devices). He argues that burying ourselves in our individual devices destroys an essential facet of the human experience we can only get when we look at someone face-to-face and engage in a real conversation. When we do so, and look into each other’s eyes, we form strong connections and bonds with each other, we understand each other better, we expand our world views, and we create memorable meaningful moments that can lead to a range of possibilities. When we connect and understand each other, we become interested in what matters to one another and that leads to wanting to support and add value to each other’s lives. This is what truly matters folks. No matter how convenient our technology and devices are or become, the bottom line is that trusted relationships rule the world — and that applies both personally and professionally across the board. So, I strongly urge you to reach out and make time to connect with people face-to-face more often. Seek to understand others, pay attention and invest genuine time in getting to know what matters to them so you can figure out how you can add value to them and help them to achieve their goals. Be yourself, more uncensored — drop your masks and be authentic, the kind of person you want others to know and respect. Show up fully as yourself, vulnerable and caring, which encourages others to do the same. And as you do so, watch what happens as your relationships shift and evolve. I’m willing to bet your life will improve and create a ripple effect that impacts the lives of others around you as well. Click HERE to visit or return to jeeni.com

06
Jun

Huawei to Hell

Today, Jeeni returns to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s Mel’s latest! Trade wars are dangerous. When tariffs are imposed, and when sanctions get slapped on, and when one nation ceases to trade with another nation, then a trade war has a funny habit of turning into a real war. And here we all are, slap bang in the middle of a lulu of a trade war between the world’s two most powerful states. This is a trade war that’s not based on essentials like oil, or wheat, or toilet paper, but a trade war based on the pixies and fairy-dust of software algorithms. One day a peace treaty is waved, next day missiles are launched. Here is what happened in the future. The proxy war between the Donald Trump and Boris Johnson axis against Xi Jinping didn’t affect me much, seeing as I had never owned a Huawei handset. I admit that I did find some comfort in the fact that cellphone zombies became totally bereft at the prospect of not being able to view TikTok on their little Chinese screens. All I could say to those morons was - suck it up guys, you had it coming! In the first few hours of the Huawei denial of service attacks, the bewilderment and confusion of being unable to access social media apps soon turned to anger. This was triggered by the fact that the masses were unable to access social media apps to tell one another that they could not access social media apps. They soon realised they couldn’t remember any contact details of any of their virtual friends, or why they were virtual friends in the first place. Neither could they remember where they were, or where anything else was, or how to find their way around the real world at all. And without the Uber app they found themselves physically marooned within the perimeters of their ignorance. Deliveroo failed to respond the following day, so to avoid starvation, people who had a strong sense of smell managed to find their way to MacDonalds. But the computers were down and riots began when the Cola ran out, as slow-motion customers blamed Covid19 for the fact that China and the USA were having a software spat. That night, the younger, more active elements of society went on the rampage and looted Tescos for pot noodles, which was a total waste of effort because the electric kettles no longer worked, thanks to smart-meter reliance on dodgy apps. Tuesday evening, after martial law and compulsory prayers, the county lines failed to supply recreational drugs to their app-driven client base, and hospitals were targeted to fill the gap in the market. Amusing video clips of the descent into chaos were not shared, not because of any sense of social responsibility but because Instagram was kaput. This added to the howling rage of the mob more than somewhat. Then, not long after the dogs began to disappear, the hunting of the weak began, and there was the smell of woodsmoke and bacon in the air. On a more positive note, a lot of overweight people slimmed down fast and learned new skills like shadow puppetry and crossbow production. And so it was that all those predictions how civilisation would end as the result of electro-magnetic-pulse attacks turned out to be wrong. There was no need to launch missiles, zap communications or fry every electronic circuit in the land. All it took was an old man with an orange face to start a pissing contest. The irony that the old man’s preferred means of communication was Twitter is not lost on me, but then I don’t need Google Maps to tell me that we’re all up shit creek without a paddle. And that, dear reader, is how come we all ended up on the Huawei to Hell.