Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

/ By Shena Mitchell
NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” 

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

06
Jun

Love in the Time of COVID-19: Working Apart but Creating Together.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “No one can whistle a symphony. It takes a whole orchestra to play it” – H.E Luccock Sammie says, "Creativity brings people together. Artists, poets, writers and musicians have been forced apart, to distance, to isolate due to the COVID-19 pandemic. Yet collaboration has flourished. Adversity has brought us together to create in new and innovative ways. I have learnt over the years that it is not possible to be great at everything. Different skills that blend and morph with each other are key to an effective alliance. That’s where the magic happens. I have forged a new partnership with a UK-based award winning sound designer to launch a series of poetry short films – I call them “Poetry Porn” – on YouTube as a prelude to publishing an anthology of work in the autumn. Joe Churchman and I have worked on various projects together over the years. She wrote and co-directed the multi-award winning short film “Gloop” and collaborated with Sir David Attenborough. Joe has worked with MC Saatchi and the BBC, her talents and eye for creativity know no bounds . Where once we joined forces over the kitchen table, enjoying a glass of wine, we have been forced by the pandemic to find new ways of working together, including our latest venture. We both have a thirst for learning and a need to enthusiastically share and impart the wisdom we have gained. Creating during COVID-19 has been an exhilarating and challenging experience for us both, but one we have overcome and enjoyed with fervour and passion. Never before have Zoom, WhatsApp and the desire to teleport been at the forefront of our combined creativity. Despite the 50 plus miles between our respective homes the soul sister bond that we have nurtured over the years has never been lost.   The verve for all things lyrical has surfaced again whilst working on the Poetry films. Having created a series of 100 poems, I am now in the editorial process: altering verses, changing words and making sure rhythm, beat and iambic pentameter all synchronise. The work embodies the emotive journey of womanhood: traversing sorrow, despair, anger and liberation. The natural environment heals all woes and this journey is told through the changes in season. Death, loss, renewal and growth are all subjects covered within the poems and the films. Winter teaches us how to be patient, to rest, hibernate and prepare for growth. Autumn helps us to embrace the process of letting go. Spring is a period of regrowth and birth. Whilst Summer is our time to blossom and burst into the most vibrant versions of ourselves. In the depths of winter combined with a broken heart, “Kiss the Tinder” was born. Poetry was and still is my solace, it helped me to rediscover compassion, serenity and hope. I was lucky enough to meet a fellow poet and songwriter via the writing community on Instagram a couple of years ago, Renée is from Texas, so we have only ever virtually met but he kindly agreed to record this poem. A true gift. I woke one morning to his dulcet tones in my inbox, and with a voice of liquid silk, he is the soundscape to this film. This Poetry Short is therefore a true collaboration. Global restraints from continental distance to COVID-19 have not curbed our resourcefulness. The project has only just begun. This poem  was published in June in American Journal “The Starlight Emporium” along with a collection of my other work. “Kiss the Tinder” by Sammie Venn Kiss the tinder, fall in love with the ashesThe storm destroys the pain with lashesIndigo shards, incandescent stainsLife blood flowing, ripped like veins.Lightening shreds the Arial skyIt punches, spits and angrily criesGlorifying the night with celestial screamsMother Nature voices her savage dreams.Dancing with Hope, thunder follows alongside,For now, there is nowhere in the world to hide.Like a love-lorn couple, they rampantly combustTears of anguish wash away rage and lust. Click HERE to visit or return to jeeni.com

10
Jun

Top 5 Acoustic Guitar Brands

Here at Jeeni.com we celebrate and support all musicians and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and are now overfunding. If you want to see our pitch click HERE. Here is a really interesting blog by Bree Noble. Who produces the best acoustic guitars in the world? What brand is great for beginners? What price range fits me well? The answer to these questions can be subjective. Everybody has their parameters to judge the quality of the instruments. To be purely objective, we will be looking at overall instrument quality, brand reputation, and popularity. With these parameters, it’s possible for us to at least come up with a list of the best acoustic guitar brands.  We’ve included a range of brands–some are known for making some of the world’s best-sounding guitars, and others are known for making economically priced guitars that swing well above their weight class in terms of build quality, tone and playability, Here are our top picks: #5. Yamaha–The Best Value Guitars You probably weren’t expecting to see Yamaha as our 5th pick on a list of top acoustic guitar brands. However, Yamaha is a brand that’s been praised for consistent quality and economical price range, allowing them to provide the best value for money. Most leading manufacturers have an economical line of guitars that caters to all budgets. Still, you often end up paying more for the brand itself rather than paying for the quality of the instrument. And like us, if you ever played a poorly-made acoustic while learning, you know just how frustrating the endeavour can get. However, while Yamaha guitars are recognised for value, many influential and legendary musicians have performed with Yamaha instruments, especially in the 70s such as John Lennon, John Denver, Bob Dylan and Carlos Santana. Today, it can be quite rare to see experts playing Yamaha acoustics, but the brand remains an excellent choice for those looking out for quality construction at an affordable price. You also can find some of the high-end Yamaha acoustics at most major music stores.  #4. Gibson–For Players Who Want A Piece Of History Most novices and regular people have likely heard of Gibson–it’s a brand name seen on stages and in studios around the world. Gibson has been making quality guitars for over 100 years. Professional & expert musicians widely use both their acoustic-guitars and their electric guitars. Most Gibson acoustic-guitars are made of all solid wood, and even though Gibson is a large corporation, their acoustics are all still made by hand at their factory in Montana rather than a cheap, mass-produced guitar. The difference between a high-end, handmade one and factory mass-produced one can be significant. #3. Guild–For Those Looking For A Player’s Guitar Guild has been making and producing quality guitars since the 1950s. The guild as a brand, unfortunately, doesn’t have the mainstream popularity of Gibson or Fender yet, it’s still the preferred instrument of many professionals such as legendary musician Doyle Dykes who plays a Guild guitar and has his signature model, a stunning grand orchestra guitar launched in 2012. Guild guitars are frequently described as having a unique ‘sound’. To us, they have a brilliant sort of clarity about them, with punchy and natural-sounding bass.  Guild is a company that has been bought out several times, and its tumultuous history may explain why it isn’t as well known or as mainstream as Martin or Taylor. The company was also famous for producing electric archtop guitars during the 1950s and 1960s. As archtops fell out of favour, the guild began moving back to creating acoustics. The company’s focus on excellent build quality and top-class materials means that their guitars are a pure joy to play. #2. Martin–Classic Tone, Classic Style Martin is the manufacturer responsible for introducing the dreadnought body shape, X bracing, and other key innovations to the world of acoustic guitars. Their amazingly responsive dreadnoughts are often used as bluegrass instruments, and they sound great when being played fingerstyle, too. However, their rich tone lends itself well to just about any musical style. The best-known Martin guitar is probably the D-28. This all solid spruce and rosewood dreadnought has both deep bass response and the sparkling nuances of rosewood. From the body shape to the tonewood configuration, it’s what a lot of people would consider the classical acoustic guitar. Martin is a brand steeped in history, but their guitars aren’t without modern touches–acoustic-electric models have sophisticated electronics (usually by Fishman), and the brand has a connection to pop superstar Ed Sheeran. Because Sheeran often played Little Martins onstage, he collaborated with Martin to produce his signature, Little Martins. #1. Taylor–Nuanced, Modern Sound Taylor produces almost every conceivable type of acoustic guitar you could ask for. From ornately-inlaid limited editions to affordable, durable instruments, you can find something that’s perfect for most budgets and playing styles. They’re also refreshing to listen to. To our ears, Taylor guitars have a light, almost airy sound that suits modern singer-songwriters exceptionally well. One thing that really sets a Taylor guitar apart is the Expression System pickups on acoustic-electric models. The pickup system sits behind the saddle (rather than under it). The pickup isn’t compressed like a standard under-saddle pickup; the sound ends up being more natural. Taylor has also pioneered a new bracing style, which experts believe is a step up from traditional X bracing. Taylor’s V-class bracing is designed to let the soundboard vibrate more freely, resulting in improved sound and sustain. This video offers a demo of some of V-class Taylor guitars. Whether you’re in search of a fast-playing bluegrass guitar or something to play relaxing slow songs on, one of these brands offers it. Let us know who your top picks/brands are? Add your thoughts in the comments section, and please share this article if you liked it! Click HERE to visit or return to jeeni.com

12
Mar

Greetings from Kelli Richards, Jeeni's USA MD

Kelli Richards Greetings from Kelli Richards, Jeeni's USA Managing Director, former A&R Executive EMI Music and an artist superconnector. Mentored by Steve Jobs at Apple, she launched and managed the music and entertainment division, resulting in the birth of global music online, now known as Apple Music. Here she sends greetings for 2021 and an update on her plans and ideas for shaping a path through this, another possibly unusual year. ------------------------------------------------------------------------------------------------------------------- Hi, Greetings! It's our first newsletter of 2021 and I want to wish each of you a happy and healthy 2021! This past year has been a tough one for everyone. I don't know about you but I'm looking forward to a fresh start, exploring new opportunities and renewing my passion for the possible. Be sure to scroll down and read my recent articles which may help you make 2021 the best year ever. Yes, it's possible. Even with the "new normal" we're living in. It's about having the courage to ask for what you want, and the willingness to make changes and adjustments that will support the habits and behaviors that work towards your success not against it. It's about defining what success looks like for you and setting your intentions for the year. It's time to take life off of "pause" and start re-shaping your future. In my work as a trusted advisor, I'm all about working with my clients to transform the quality of their lives. If you need some guidance or support in navigating what's next, reach out and let me know. And, be sure to read the current Client Spotlight article featuring a start-up I've been working with and super excited about, MultiView Media. This platform enables content owners in music and sports to stream historic video content or livestream shows in a multi-camera angle format and has been described as technology that lets the fan be their own director.Stay safe and well,~Kelli The Magic of Asking for What You WantDo you believe you can have virtually anything you want? I do. We all have a magic wand that can help us achieve our desires, but we forget that we do and overlook the power at our disposal to dramatically increase the odds of having what we say we most want in our lives... Client Spotlight: MultiView MediaI'm excited to share that one of the start-ups I've been working with over the past couple of years, Multiview Media, led by founder/CEO Ray Meadham has launched our multi-camera angle streaming platform... Nine Steps to Making Change EasierChange doesn't have to be hard; here are some tips to make it a smoother process... www.jeeni.com www.kellirichards.com