Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

/ By Shena Mitchell
NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.” 

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

22
Jul

New Survey Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music. The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed: 57% of adults said music had helped them cope with lockdownAround one million adults say they have taken up an instrument during lockdown71% think music makes them more productive at work/studying Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety. “Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin. The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

10
Dec

Artist Focus: Amba Tremain, The South Coast Soultress

Despite Amba Tremain’s proclivity towards the 'good ol’ days' of soul, motown and rhythm & blues, the Portsmouth singer’s attitude and approach to honoring the classics is refreshing, open and varied. The South coast soulstress -as aptly dubbed in her bio- has firmly re-opened a nostalgic and warm door to the golden-era of soul via spirited covers and fiery original tracks.  As lecturer and Head of Vocals, for Brighton’s WaterBear College, it should be no surprise that Amba’s vocal capabilities rival that of even the original godfathers and mothers of soul. Her pitch perfect voice has lead to her being the star talent on several collaborations, very much out of her typical creative choice.  Earlier this year, British electronic duo, Hollaphonic sampled a work of Amba’s for their summer house banger, ‘Shadows In The Sun’ which found its way on countless playlists. Up-and-coming Deltiimo also felt inspired by Amba’s talent, resulting in the floor-filling ‘Boy If You Want My Love’ back in 2018.  Her sheer vocal talent also got her an invitation on BBC1’s hit Saturday night show, ‘I Can See Your Voice’. Contestants had to guess from a selection of would-be performers who can and can’t sing. Amba was obviously (perhaps not at first to the contestants) the show’s jaw-dropping talent for the evening and sung her heart out for the primetime gameshow.  The pureness and clarity of Amba Tremain’s voice certainly makes her the perfect subject for electronic collaborations, however, she shines brightest on her own compositions. Most recently; ‘Baby You’re Gold’ which came out last Friday, is a laid-back, blissful tune with glossy and glamorous performances all around, (Check out Jeeni’s full review of the track here).  Far from a one-trick pony, Amba has embraced all sorts of traditional genres and styles such as funk, country, pop and rock. Unlike many of her other works, ‘More Than My Mistakes’ is an all-too relatable RnB piano ballad. Stripped back to the basics of vocals, piano and selective strings, this single from last year contains a raw and unfeigned passion that most vocalists could only dream to convey.  Sofar Sounds described Amba’s essence well, ‘Amba’s beautiful melodies and engaging energy make for a truly captivating experience. Amba breathes life and honesty into her soulful performances through her very honest lyrics and vocals’.  If her 2021 singles are anything to go by, Amba Tremain has built up a formidable momentum of releases which hopefully will only continue to grow.  Check out Amba on Jeeni here: https://jeeni.com/?s=amba+tremain  How can Jeeni support artists like Amba Tremain? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.

12
Nov

Weekly Round-Up #4

The latest news on all things Jeeni, music and entertainment news. The ongoing impact of Covid-19 on musicians Like many other sectors, the music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. During the lockdown, the cancellation and postponement of most live music has had a catastrophic impact on the entire industry. In addition to a reduction in physical sales from the closure of retail stores. There has even been a negative impact on synch opportunities due to less production of visual content. And while streaming revenue has increased, it is not a sustainable source of income due to unfair revenue shares. According to National statistics even before the pandemic, a musician earned on average £23,059, well below the national average of £29,832, according to the Office for National Statistics. A report by UK Music predicted that musicians will have lost 65% of their income this year, rising to 80% for those most dependent on live performance and studio work. Frances O’Grady TUC General Secretary sent a strong message of solidarity and support to Musician Union members at the 39th Musicians’ Union Delegate Conference. Highlighting the effects of Covid-19 on musicians. “The pandemic has been a huge challenge to working people and musicians have been on its economic frontline, unable to work due to lockdown restrictions” she said.“Too often this government left the self-employed high and dry. Now ministers must step up to give arts, culture, entertainment, and festivals the support we urgently need”. Jeeni is ahead of the government in supporting musicians, the platform hosts a range of creative talent supporting them to grow an audience. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. Check out what we do at Jeeni and how we support independent creative talent YouTubes ads business is now bigger than the entire global record business According to revenue figures released last week from YouTube Parent company Alphabet, YouTube generated $7.205 billion in revenues from advertising in Q3 this year. Up 43%, or by over $2 billion, year-on-year versus the same quarter of 2020. The $7.205 billion figure did not include additional revenues from subscriptions which YouTube just announced it has surpassed 50 million global subscribers to YouTube Music and YouTube Premium. Meaning that the video streaming giant now has a bigger ads business than the entire global record business. New artists face ‘massive competition’ from established acts due to streaming New artists face massive competition from major established acts such as Queen and the Beatles due to the advent of streaming according to The Culture Committee. Peter Leathem, chief executive from the music copyright collective Phonographic Performance Ltd, told MPs that even the most talented performers were “struggling” to make a living from their music in part due to the competition they face for plays and revenue. “They are faced with massive competition. If you look at 2019, the best-selling albums were Queen’s Bohemian Rhapsody, based on the film, and Abbey Road by the Beatles, on its 50-year anniversary. If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with.” With lots of streaming taking place, the value of the market is much less and there is so much competition. Up-and-coming artists are also competing for a share of a “smaller pie”. He added, “If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with." MPs are continuing to examine what economic impact music streaming is having on artists, record labels and the sustainability of the wider industry. It's clear that the music industry needs more support in terms of the value gap and allowing the spotlight to be on new artists. This is exactly what Jeeni are doing, by supporting independent artists. Jeeni is a platform that brings together creative talents and allows them to showcase their work to a wider audience. All while keeping 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. Be sure to visit Jeeni and discover how we help independent artists rise above the limitations of major streaming services at Jeeni.com Jeeni News Artist Pairing Initiative We had our very first artist pairing meeting hosted by Jeeni’s Ella Venvell. The artist pairing is a new initiative by Jeeni where we pair up artists of a similar genre, one with more experience and the other a fledgling artist. The more experienced artist is able able to give advice and words of wisdom. While both artists can encourage and inspire each other by sharing their individual experiences. Our first meeting with Daisy Chute and Ariana May was a huge success. Daisy shared her experiences of being signed to a major label before becoming an independent self-sufficient artist, expressing the benefits and downfalls to both. Furthermore advising Ariana on the best ways to promote her music through a variety of avenues and the different revenue streams available. If you are an artist interested in Jeeni's pairing initiative then be sure to contact our Artist Liaison Ella Venvell at ella@jeeni.com, including info about yourself and why would like to be part of the artist pairing initiative. Pick Of The Week Our pick of the week is Glasgow based alt-rock band Respite. The band blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Respite released their first single, “Chemical Sleep” on the 3rd of October. Soon after following with their debut EP “Vol. 1” on the 29th of October which features five original tracks, and is available to stream everywhere right now! Check out Respite's showcase on Jeeni - Respite | Showcase | JEENI New Music Friday In our New Music Friday segment, Daisy Chute has been selected with the release of her EP Songs of Solace on Friday 12th November. A collection of six original songs which tells a story ‘through the beginning, middle and end of a relationship. Songs of Solace is available on all streaming platforms. Check out Daisy Chutes showcase on Jeeni - Daisy Chute | Showcase | JEENI Jeeni and Chillblast Partnership Jeeni has partnered with Chillblast to bring customers exclusive branded PCs designed for musicians and creatives. Chillblast is the UK’s Most Awarded PC Manufacturer. Find out more about Chillblast here, and discover why Jeeni has partnered with Chillblast to bring Special Edition music PCs with exclusive Jeeni branding. As well as a year's subscription to the Jeeni Platform with each order worth £85. Chillblast Jeeni PCs are perfect for all musicians and creatives, whether you're an independent bedroom pop artist or a music producer working on the next number 1 one single. Get the best deal on music PCs with our black Friday 2021 offer. Buy your Jeeni Music PC built and warrantied by the UK’s most awarded PC manufacturer here Jeeni PCs (chillblast.com)