NEW OPERA ACHIEVES ROCK STAR STATUS

Jeeni Blog

Helping the next generation of talent to build a global fanbase

NEW OPERA ACHIEVES ROCK STAR STATUS

It's the sort of statistic that music promoters dream of. An audience of ten thousand in less than one hour, and for a first-time performance. But this massive audience didn't turn up to watch a new boy band or the latest rap sensation, they came to the opera!

A brand new opera called Spring Street is set in Manhattan, and it mixes classical arias, string quartets, jazz, blues and even acid rock. The opera was streamed on Jeeni, the self-styled "ethical alternative" to the big streaming giants, and opera composer Pete Wyer is ecstatic about Jeeni’s methodology and success. “I’m really thrilled. My expectation was we’d get to the magic 10,000 mark in a month, but this is quite incredible - especially when I compare it to operas I’ve had performed on stage! Without Jeeni’s help my piece might be languishing with a few hundred hits.”

Wyer is being modest. An award-winning composer for the English National Ballet and Royal Philharmonic Orchestra, his biggest audience before the Jeeni event was when 60,000 people enjoyed his celebration Liverpool waterfront concert, and the performance and publicity costs for that were considerable. By contrast, the Jeeni audience for his new event has already topped 66,000 and the costs have been zero. Everything has been achieved by the publicity and marketing systems built in to the Jeeni platform, which makes it unique when compared with the likes of Spotify or Netflix. Pete Wyer continues, "I looked at the Jeeni platform doing really good work for independent artists, and the more I learned the more I liked. It's been a very happy experience."

The opera stars the soprano and triple-GRAMMY award-winner Maren Montalbano, who says, "Power is shifting from large organisations to the individual, and platforms like Jeeni are on the rise because they give artists the opportunity to lift themselves up and lift each other up." Her co-star, the bass-baritone and Netflix superhero Heday Inoue adds, "Jeeni is allowing us to have more exposure. I think it's amazing, and I'm really, really happy to be part of it." What is even more amazing is the fact that the cast and musicians have never actually met except on the Jeeni platform. Everything was composed, rehearsed and performed remotely in lockdown.

Jeeni founder Shena Mitchell says, “When we first launched Jeeni a few months ago, it took days to hit audience figures of ten thousand for an online concert or festival, and I was delighted with that. But here we are, achieving the same thing in under an hour, and for an unknown opera. Imagine what we can do next. We already have more than two thousand artist showcases and an audience outreach of over two million."

Now Jeeni.com needs to scale up to meet the technical demands for handling more artists and bigger audiences, so they have turned to crowdfunding. Shena Mitchell says, "Everybody knows that the big streaming companies rip artists off. We don't do that. Our artists keep 100% of everything they earn with us. Now we are allowing the public to invest as little as £10 to buy a part of us, and own a stake in what could be the ethical future of entertainment.”

More information:

shena@jeeni.com
jeeni.com/invest
jeeni.com/springstreet

*Capital at Risk

BACK

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

19
Jan

Artist Focus: Respite

This compelling five-piece formed from an amalgamation of previous bands, mindsets and connections and arose in 2020 as a formidable and commanding alt-rock/pop-punk force known newly as ‘Respite’. Respite joined forces with Jeeni earlier this year and since then, Jeeni has been hard at work trying to elevate, uplift and support this fantastic group by providing an ethical worldwide platform for their hard-hitting and refreshing craft. Respite is: Andrew Vaughan & Euan Macqueen as guitarists, Ross Crawford on the bass, Reiss Mcleod on the drums and Sam Nicholson on the vocals. Hailing from Glasgow, the group once known as ‘Finding Argyle’ committed to a brave yet necessary brand change as their sound and creative habits organically shifted and evolved over the major lockdown in 2020. The group formed as the five-piece they’re known as now back in 2015 as a result of recurring opportunities and coincidences and so, the band’s current synergy took shape as a perfect act of fate. Their days as ‘Finding Argyle’ were decidedly grittier with tracks like ‘Spit’ and ‘Love Like Violence’. Their newer form, ‘Respite’ made a subtle, yet noticeable adjustment in their tone. The lightheartedness was slightly increased as a result of the more melodic and pop-punk inspirations for writing choruses. Vocalist Sam Nicholson is the primary conveyor of their new-found catchiness, held mostly in the anthemic choruses that parade accross most of their spirited songs. The change in vocal style is at times, reminiscent of the much more pop influenced rock style of ‘Deaf Havana’. Although Respite generally embraces slightly less dark style of songwriting and performing, that doesn’t account for exceptions such as the deeply compelling and hard-hitting ‘Chemical Sleep’. The music video for which is simple, yet genius; contained in a cramped, red room, the group’s performance energy is barely contained and fills the space to the brim, matching the mood and vigor of the piece to a tee. Another noticeable and welcome advance in style came from the increased use of synthesis, thanks to guitarist, producer and mastering engineer, Andrew Vaughan. Sam Nicholson put it simply yet aptly that Vaughan is “quite the wunderkind”. On top of mixing and mastering the tracks, Andrew also manages all of the recordings for the group, effectively doing the work of about 6-10 people when compared to a standard studio set-up. Speaking of, the sound achieved from Respite really is that of a fully-fledged studio arrangement. Clear, concise and tight to a fault, the production and overall contribution from Vaughan is nothing other than remarkable. As a Glaswegian act, I was interested in the band’s opinion on how the impressive lineup of Scottish rock groups break the mould when compared to that of English or American rock efforts. After conferring with the other members, Sam told me that “I think there's something about the vocals which usually sets them apart, whether that is just the accent, or the way it hits the ear, it does stand out more often than not.” As obvious as it might sound that the iconic Scottish voice plays a major role in differentiating this specific Celtic brand of the same genre from others, it’s nevertheless a profound point that voices from different tribes will react with the ear in different ways. It implies a fascinating discussion about how different ethnicity's natural voices can induce different subconscious responses in listeners. Sam also voiced a tentative concern with lumping acts into the non-genre of Scottish rock and how it can at times be presumptuous, “I personally sometimes wonder if it's too easy to be lumped into "Scottish Rock" and then you're trapped there. It's a double-edged blade though, because, who wouldn't want their name next to bands like Biffy and Fatherson?” It certainly is an under-considered issue of generalising and connecting Scottish acts purely for being Scottish. It unintentionally strips individuality from these fantastic acts like Respite. Although, as Sam points out, it’s not exactly a bad thing to be mentioned among the greats of Scotland. A double-edged blade indeed. Careful not to mention something the group isn’t ready to divulge just yet, Sam did allude to the future of Respite, “We're currently planning our second EP after a great response to the new tracks, and we're hoping to follow that up with a tour of Scotland, and potentially head down south.” How can Jeeni support artists like Respite? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out Respite’s Jeeni showcase here: https://jeeni.com/showcase/respite-band/

10
Apr

Daisy Chute on Music, Performing and Life during 2020

Tonight, is the night that we launch the JAM Festival where seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners. So please register that you are Going or Interested, and we will keep you posted each day of acts and keep you informed about their performances. Please like, share and invite your friends to join in the fun, it's going to be awesome. https://fb.me/e/1etPauFMV Don't worry if your busy or miss it, we will be featuring the festival on Jeeni.com from the 11th of April 2021, for you to watch when you are next free. Ahead of the JAM Festival we had a quick catch up with Daisy Chute who is a favourite of mine as Daisy kept me company with her live streams all the way through lock down, most charming, and talented artist who is so lovely she just makes your heart melt. Daisy tells us: “I am really enjoying the sunny weather and I am very much looking forward to summer and performing at gigs again in person”! In the last 12 months Daisy fairly quickly started doing live streams as a replacement for gigs and festivals that she was supposed to be at such as Glastonbury and the Cambridge festival. Daisy was doing online shows which she said was ‘better than nothing’ due to the pandemic. Daisy said: “through the online shows and livestreams etc she was able to connect with many people internationally which she said was ‘really lovely and enabled her to build more of a following and connect with fans on an international scale’ which she wouldn't have been able to-do on a tour.” Daisy said: “during this pandemic, she tried to use the time as best as she could to connect with her fans through the livestreams”! Kate asked Daisy: “Have you missed live performances”? “Absolutely’ the live streams are kind of like live performances, but they don’t feel the same because you don’t have the same connection and it’s much more casual! I miss performing with my band as I have not been able to see them during this time so my livestreams have also been missing that element of energy and adrenaline when performing a set. I am a very social person and I really miss the atmosphere of being at a gig and having drinks with friends and getting back to being in gig – performing and watching.” Kate asked Daisy: “are you excited to showcase your track”? ‘ABSOLOUTELY yes!’ “I love what Jeeni are doing, and I love how supportive the team are to all the artists and I am very grateful for these opportunities to work with some amazing people. I think the showcases and the festivals are so important and they keep the artists going and keep them motivated and connected”! Daisy also overfunded on her Rocket fuel campaign which was amazing and if you want to find out more check out her page here: https://rocketfuelhq.com/daisy-chute Daisy was raising the funds to help make some new music for Daisy’s Singles Club. Daisy reaching her target a week early, which is amazing. But you can still get involved as Daisy has decided to do a “Stretch Goal” to see if she can get some further support to make a series of new videos and Daisy will have new things on offer until 31 March 2021. You can still get involved by buying something, subscribing monthly or making a one-off contribution. Here is a video telling you all about it. https://youtu.be/0j-defCFQvA Best of luck Daisy we know you will be a great success and you have 100% support from Team Jeeni.

Jeeni Blog