What is Music Without Collaborations?

Jeeni Blog

Helping the next generation of talent to build a global fanbase

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one.

Dr Dre and Snoop Dog - Music Collaborators

Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division.

This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX.

Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.”

CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2]

When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?"

Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned."

Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents.

www.jeeni.com

www.amplifyx.com

BACK

09
May

A Year In Provence - ‘Bleeding’ Single Review

The latest of just two electric singles from this emerging Kent rock force, ‘Bleeding’ shows a passion and level of musicianship that can’t be faked. As is a recurring development for blossoming artists, the pandemic produced the current, streamlined ‘A Year In Provence’ line-up. All hailing from Kent, AYIP currently consists of: Matt Porter controlling the melodies with his powerful vocals, the bass, handled assertively by Adam Bacon, James Ferner providing groove-essential rhythm guitar and backing vocals, Dan Wing for the commanding lead guitar and Jack Smith’s drumming, rhythmically guiding the entire ensemble through their rock-pop callbacks. Brand new to Jeeni, AYIP have contributed both of their excellent tracks to their Jeeni showcase, adding even more substance to the rock channel. Check out their young, yet exhilarating showcase here: https://jeeni.com/showcase/a-year-in-provence/. ‘Bleeding’ takes its time, structurally, and interestingly doesn’t typically call back to previous sections, at least not in their initial forms. This single opens with full, proud classic pop-rock guitar chords that ring out mostly in the offbeats, certainly in lieu of Weezer’s ‘Say It Ain’t So’ albeit with a more present energy in the verses. As the other parts join, the attention and care taken to the mix is made obvious. Crystal clear vocals show no sign of struggling to be heard over the washy cymbals, or three layers of guitar, not an easy feat for a band so early in their discography. No parts eat into other areas and are individually made clear and present. This single is constantly moving and progresses organically much like a live performance, as you can hear the members grow in energy; the alternative to which is to harvest previously recorded parts and use identical pieces of audio in several, different places which, although is sometimes a logistical necessity in a studio, often results in an unplaceable feeling of “sameyness” and a lack of effort, something that cannot be heard at all in ‘Bleeding’. As is also a theme with Jeeni’s budding new artists, A Year In Provence have made certain promises with their singles, and something about the five-piece inspires hope about fulfilling such promises. Check out their showcase here: https://jeeni.com/showcase/a-year-in-provence/. How can Jeeni support artists like A Year In Provence? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

01
Mar

WesLi D - ‘Walk Of Life’ Single Review

WesLi D’s first single of this year is an inventive and ambitious hip house banger, sure to evoke warm summer memories from all. A new addition to Jeeni, ‘Walk Of Life’ is currently the only track on WesLi D’s showcase and yet, the track still paints a vivid and inspired image of his craft and creative capabilities. We can’t wait to add more of WesLi D’s older and future tracks to Jeeni’s database of talent. Check out WesLi D on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about WesLi’s versatile voice and production style means that he’s able to represent a host of sub-genres and influences. His album from last year, ‘Sunny Days Ahead’ covers UK jazz rap with ‘Time Flies’, garage with ‘Pressure’ and most relevant to his newest track, WesLi dabbles with house in the last two tracks, ‘Clear Mind’ and ‘Yours To Keep’. Featuring chopped-up piano chord stabs with intense, layered beats, WesLi does so well to incorporate old-school house elements into his sound without diluting either his or his muse’s style. WesLi’s entrance into hip house is a calculated and smart transition; the final tracks to his album acted as a hint at what he’s been experimenting with lately and then, chronologically, comes ‘Walk Of Life’. The introduction for 'Walk Of Life’ is brave and very unsubtle for such a chill single; instantly the majority of the beat is heard, except without the four-to-the-floor kick drums to act as its backbone. The result is frankly, a jarring and odd display of almost random drum hits. Which is why it’s so satisfying when the kick finally does enter after four bars. The payoff for that initially weird introduction is beyond worth it, because the perfect context and explanation for those eclectic drum beats is provided in the form of steady kick drums and a commanding bassline sitting under it all. A totally effective and brilliant introduction that catches the listener off-guard and lets them know that this single isn’t standard by any means. WesLi D’s particular step into hip house feels particularly reminiscent of Channel Tres and his approach to beats and rumbling basslines. However, something that WesLi can utilise that Channel Tres struggles with is an adaptable and flexible voice. Where Channel Tres mostly just speaks softly over his beats, WesLi can confidently speak, rap and sing on his tracks. On ‘Walk Of Life’, we mostly hear WesLi’s singing voice which is as velvety as the Rhoades-esque electric piano that warbles across the entire piece. A highlight for me on this single are the choruses which completely changes the vibe from the pre-chorus which is the most pessimistic and tonally dark section of the track. In fact, the lyrical sections of this single are so clever in that they each represent mood shifts in WesLi as he processes the passing of time and trying not to let his dreams pass him by: In the verses, we see a hopeful but concerned mind-set, “I don’t know where I’m going on this walk of life, But I’m hoping that everything will be alright”, then in the pre-choruses, WesLi is in a dark and gloomy place as he says, “I’ve been searching for some time now. Tryna take some time out. Feel like I’m running out of time now”. Finally, the choruses move from minor to major in an uplifting modulation to represent WesLi D at his most optimistic, “It’s all mine, walk of life. Ain’t no dream passing me by”. A deceptively simple track from WesLi D as he seemingly masters the hip house genre in one of his first attempts. Listen on Jeeni here: https://jeeni.com/walk-of-life-wesli-d/ How can Jeeni support artists like WesLi D? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

12
Mar

10 of the Best for 2020

It’s that time of year, when we all start to look back and take stock of the offerings of 2020. Pandemic and lockdowns dominated but music was the tonic. Having checked in with various sites and bloggers, there is definitely a small group of albums in which at least one, has cropped up in almost everyone’s ‘Best of 2020’ lists. In no particular order, are 10 albums which got many of through lockdown, isolation, Black Lives Matter and political marches, election fatigue, uncertainty, love and loss. It’s an eclectic mix, offering view points from varied angles and experiences, including disagreement, hope and ultimately, acceptance. Any of these make your list? Let us know your thoughts and favourites in the comments below. Waxahatchee – Saint Cloud After ditching her demons, her angst and finding sobriety, Katie Crutchfield moved herself and her partner Kevin Morby back to Kansas City, USA and created a brand new sound which focuses on her newfound optimism whilst reaffirming her roots in Birmingham, Alabama and her years of being on tour around the world. What she serves up on 'Saint Cloud' is a gentle alt. folk catalogue, which many are claiming is her best writing yet. Fiona Apple - Fetch the Bolt Cutters Well known for her reclusive tendencies, Fiona Apple had created and recorded ‘Fetch the Bolt Cutters’, her masterpiece lockdown album on her own at her Venice Beach home, before we’d even stock piled our bog roll! However, the tracks cry of liberation rather than confinement and they include a menagerie of ambient sounds, snarls, harmonies and even a dog bark, but still meet the brutality of life, head on. Featuring in many of the top music industry bloggers ‘Best of 2020’ selections, this album must be doing something right? Run the Jewels – RTJ4 Two years in the making, Run the Jewels album RTJ4 came as a gift and it’s timing was perfect. Offered up for free (as they do with all their albums) two days before it’s official release, it quickly became the Hip-Hop album of the year. 2020 has been a mind-fuck and this album brings all of that to one place, not because or in spite of, the Black Lives Matter movement, but alongside it. Killer Mike and El-P, known for their hardcore, revolutionary lyrics telling you not just how it is, but how it should and will be. Phoebe Bridgers – Punisher Following on from the huge success of her first album, this busy gal has pitched it perfectly. Clever lyrics from Phoebe Bridgers, mean her release of ‘Punisher’ offers up tracks which are specific, but have individual and solid stories. This twentysomething offers her peers some solace with her funny, dreamy, sometimes dark take on the world but is relevant and appealing. Dua Lipa – Future Nostalgia Taking the influences of previous Pop Goddesses, Madonna and Kylie Minogue, with the production skills of amongst others, Mark Ronson, creating an album which ‘feels like a dance class’ was a certainty with Future Nostalgia. Flavours of disco, funk, new wave and house bring nothing but fun from the past, into the present and onto the future. Perfume Genius – Set My Heart on Fire Immediately Mike Hadreas (aka Perfume Genius) has placed ‘Set My Heart on Fire Immediately’ firmly in the alt-pop camp, but blends it with synth-pop, hefty guitar rifts and baroque harpsichord flounces. Hadreas vocal range is fabulous and leaves the listener eager for his next project. Deftones – Ohms The Deftones have brought back some hard-rocking guitar and bass riffs on their new album ‘Ohms’. After a 10-year hiatus, this will please the fans of their 2000 album White Pony. Their constant evolving and experimenting brings a revitalised sound to this new album, which will garner them new fans and satisfy their existing devotees. Thundercat – It Is What It Is Following on from his successful 2017 album ‘Drunk’, Stephen Bruner’s (aka Thundercat) fourth album brings an impressive cast of collaborators including Childish Gambino, Ty Dolla $ign and Kamasi Washington adding to the fun, jazz fusion vibes but also remembering the loss of his close friend Mac Miller is 2018 in the track ‘Fair Chance’. The Weeknd – After Hours Following on from 2016’s ‘Starboy’ and his 2018 EP ‘My Dear Melancholy’, The Weekend’s new album is a tiny swerve in a different direction and not what many people were expecting from the talented Canadian. Offering introspection and an open spirit, you can’t help but be wrapped in the adventure. Lil Uzi Vert – Eternal Atake Lil Uzi Vert’s highly anticipated follow up to his 2017 debut album ‘Luv is Rage 2’ is here. ‘Eternal Lake’ offers witty punchlines, cosmic beats, rythyms, melodies and hooks which cleverly stay with you even after the track has finished. Old themes with new ideas, make this album exciting, familiar and a definite classic.

Jeeni Blog