What is Music Without Collaborations?

Jeeni Blog

Helping the next generation of talent to build a global fanbase

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one.

Dr Dre and Snoop Dog - Music Collaborators

Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division.

This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX.

Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.”

CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2]

When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?"

Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned."

Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents.

www.jeeni.com

www.amplifyx.com

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28
Apr

Two Ways Home ‘Waiting on Luck’ Single Review

This UK-based alt-country songwriting pair sets a new standard of warmth and bliss with their newest rock-tinged single, ‘Waiting on Luck’. Two Ways Home consists of Lewis and Isi both contributing instrumental and vocal roles into the sweet, harmonious compositions that they write together. Having been a part of Jeeni for a while now, this wholesome, multi-genre duo has blessed many of Jeeni’s channels with their fun, easy-listening tunes including folk, country, rock and americana. Check out their showcase on Jeeni here: https://jeeni.com/showcase/two-ways-home/ Interestingly, this new single opens with a chorus; an increasingly rare structural choice. The section is heard stripped back, with just Lewis and Isi harmonising and a basic acoustic guitar accompanying them both. By displaying arguably, the most vital structural section of contemporary music first thing, it makes the listener instantly familiar with the chorus even if this is the first time that they’ve heard the track. That means that when the part is heard at full power, it is a total delight due to the listener subconsciously desperate to hear the part again. This decision can lead to a confusing and peculiar feeling in a song’s structure, however on ‘Waiting on Luck’, this device is heard at its most effective. As is the typical way with country music, this single is exceptionally mixed and mastered, especially in regard to the layered vocals sitting in the mix with all other instruments so effortlessly. The singing from both members is so warm, and rich, thanks to the obvious synergy that they hold in their performative relationship. The introduction of some harder, more rock-styled sounds like distorted guitar and rolling, tom-heavy drum beats work perfectly with the country foundation that they laid down in the opening moments of this track. Lewis and Isi’s understanding of song structures and musicianship holds their pieces together and really pushes their music to higher levels and this understanding is heard best in ‘Waiting on Luck’. Check out the new single from Two Ways Home’s showcase on Jeeni: https://jeeni.com/showcase/two-ways-home/ How can Jeeni support artists like Two Way Home? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

30
Nov

Discover New Talent with Jeeni

Jeeni’s prime goal is to bring attention to artists that deserve it and luckily for you, Jeeni is crawling with them. Jeeni has over 100 channels of styles, genres and artforms for you to explore and archive for your enjoyment. Anyone and everyone can create and share playlists from all of the channels that we offer and it’s absolutely free to sign up. Jeeni’s artist liaison team is always on the lookout for emerging talent to add to the marvelous melting pot that is Jeeni. Become fanbase pioneers of fresh, electrifying and original artists looking to share their craft with the world. As you surf the seemingly endless library of talent on Jeeni, you can be assured that the artists you explore and enjoy are a part of an entirely ethical and supportive platform that lets artists keep 100% of profits made and have complete control over their creative property. Finding talent on Jeeni couldn’t be easier, simply choose a channel that interests you, from ambient, to death-metal, to slam poetry and begin unearthing Jeeni artists and their craft. If this progressive and exciting mission of promoting artists and helping them gain a worldwide fanbase interests you, we’re currently hiring so that Jeeni can expand its reach and effectiveness. We are currently offering the roles of Sales Executive and Senior Developer as a part of the governmental Kickstart scheme and these roles are for those between 16-24 and on Universal Credit. We are also offering a sales internship for university students trying to get experience during their education. For more information, visit: https://uk.indeed.com/jobs?q=jeeni&l&vjk=a9b44f31a3321877 We look forward to hearing from you!

10
Dec

Deadline for Kickstart Employment Opportunity set for December the 17th

The governmental Kickstart scheme was introduced by Rishi Sunak as a response to covid-19 and the difficulty it created in employment for young people. Since its implementation last September, the initiative has boosted the careers of over 100,000 young people in the UK (figure from November, 2021). This scheme has revolutionised the way young people find their passion, career and purpose in a time when they need it most. That's why Jeeni is so proud to be making good use of the Kickstart scheme to train, support and build the portfolios of people aged 16-24 and on universal credit. Available only on or before the 17th of December, 2021, here's why you can't afford not to take this opportunity. The Kickstart scheme is invaluable for both employers and employees, because companies can build a workforce at no cost to them, and young people get paid positions in the industry of their passion. The Government provides the grants to cover 100% of wages and national insurance contributions for well-qualified, pre-screened young workers on universal credit. The positions span across 6 months for up to 25 hours work a week and you receive a £1,500 cash injection into your business for each new person you take on with Kickstart. Find out more about universal credit here: https://www.gov.uk/universal-credit Although the governmental Kickstart scheme itself provides this crucial helping hand for companies and graduates, websites like Gradfuel are vital in guiding those graduates to the perfect Kickstart role for their careers. Gradfuel is a mediator between the Kickstart scheme and those it was designed to help. They provide an interpersonal and proactive connection to young people looking for a career path and “matches you with the perfect graduate jobs”. The pool of possibilities after education can seem endless and overwhelming, so a company like Gradfuel that takes you by the hand and leads you to a company that needs you as much as you need them is an extraordinarily valuable service. Gradfuel has a 97% success rate for Kickstart applications and each one will earn over £7,500 across their 6-month placement. They have over 65,000 young people in their database and have raised £18.3 million in grant funding. Happy customers such as friend-finding app, ‘Fethr’ have praised Gradfuel’s usefulness and outreach saying, “The learnings from Gradfuel and their expertise around the scheme, has saved us a lot of time, as they have thousands of candidates they’re engaged with and have really found their groove in attracting talent”. Dating app, ‘Thursday’ have also expressed their satisfaction with Gradfuel’s connection between the Kickstart scheme and young people, “Gradfuel are brilliant, they've helped us source all our young talent, from anything to data analysts to marketers, we've been very impressed.” Visit: https://grants.gradfuel.co/direct-applications/ to find out more about Gradfuel and to sign up. Remember, the registration deadline is on December the 17th, 2021. Jeeni can personally attest to the effectiveness and value of using the Kickstart scheme through Gradfuel. Zak Ahmed, Jeeni’s HR specialist had this to say about the opportunity, "The Kickstart Scheme has helped me gain the vital experience I need as a recent Masters graduate. I've found a very meaningful role here at Jeeni, where I'm progressing quicker than I could've imagined!". Ella Venvell used Gradfuel to find her Kickstart position as Jeeni’s Artist Liaison and Marketing Leader, “The kickstart scheme has given me an invaluable experience which has helped me learn about the professional world as well as given me the time to develop myself and my portfolio.” and with regards to Gradfuel, Ella said that it’s “helped me find a job doing what I love, and am hoping to do as my lifetime career." In many ways, the Kickstart scheme is the lifeblood of Jeeni; it’s the reason we can support up-and-coming artists, it’s the reason we can provide an invaluable service for viewers to discover new talent and it’s the reason you can read about it all, right now. Check out some of the Inside Stories carried out by Jeeni's own Kickstart employees: https://jeeni.com/?s=inside+story If this interests you either as a company or a potential employee, act fast as the registration deadline for the Kickstart scheme is on December the 17th. Follow: https://grants.gradfuel.co/direct-applications/ to sign up now or learn more about gradfuel and the Kickstart scheme.

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