10 Reasons why the world needs Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life.

A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI.

Here's what the artists we polled told us, and here's our Jeeni solution to their problems.

1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earn us less than the cost of a pizza per month

Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you keep 100% of all music sales, ticketing, and merchandise sold through our platform.

2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.

Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service.

3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.

Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate directly with them as often as you like. Safely, legally and all opt-in.

4 - Bllsht. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.

Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in.

5 - Rip-Offs. We just can't breakthrough, and even when we think we're making progress as artists we get ripped off.

Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us, we've made every mistake in the book. Our mission is to help you achieve success and avoid rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that.

6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.

Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to breakthrough, based on talent alone, not ad-spend.

Invest in JEENI, invest in the future of music

7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken word?

Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainment ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it!

8 - Visibility. People either don't know about our work or can't find it even if they do.

Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience.

9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?

Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts.

10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?

Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni raised 50k in the first 5 days and are working hard to get more investors on board with more investments still coming in. When we hit all our targets we can help give our new artists the recognition they deserve. If you want to see our pitch click HERE. You can invest for as little as 10 pounds and you will be directly helping independent musicians and performers take back the control.

Mel Croucher, founder of Jeeni and the UK video games industry explains why the world needs Jeeni

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11
Jun

Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April. Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks. He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear. His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.” Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career. He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.” Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision “It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly. In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.” Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.” In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out. “Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.” What can we expect from him in the future? He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic. He says that he ultimately wants to “put out as much music as my fans want me to and as much as I want.” Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now. To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

12
Mar

The Best Biopics & Musical Films for 2021

There's a huge array to look forward to from the film world and after the delays of 2020, the backlog is now ready to be released. Below, is a short list of the best biopics and musical films for 2021, a mix of mainstream and online, in order of their release date. Johnny Flynn as David Bowie in 'Stardust" Stardust OUT: Jan 15Not to be confused with the Neil Gaiman fantasy, this Stardust is a biopic focused on David Bowie in the year or so before (and leading up to) Ziggy Stardust. Johnny Flynn will play a 24-year-old Bowie, with Gabriel Range directing from Christopher Bell's screenplay. Marc Maron plays Bowie's beleaguered American publicist Ron Oberman. Bar scene from 'One Night in Miami' One Night In Miami... OUT: Jan 15A fictional account of a night in 1964, as four icons of sports, music, and activism gather to celebrate one of the biggest upsets in boxing history: Cassius Clay's defeat of heavy weight champion Sonny Liston. Eli Goree is the soon-to-be Muhammed Ali, with Kingsley Ben-Adir as Malcolm X, Leslie Odom Jr as Sam Cooke, and Aldis Hodge as Jim Brown. Soul co-director/co-writer Kemp Powers adapted the film from his own stage play, and it'll stream on Amazon Prime. Hugh Bonneville and Keeley Hawes in 'To Olivia' To Olivia OUT: Feb 19Biopic focused on the tempestuous marriage of Patricia Neal and Roald Dahl. An adaptation of Stephen Michael Shearer's biography of Neal, titled An Unquiet Life, it stars Keeley Hawes and Hugh Bonneville as the central couple, with support from Conleth Hill and, in his final screen performance, the late Geoffrey Palmer. John Hay is the director. Max Harwood plays teenager, Jamie New Everybody’s Talking About Jamie OUT: Feb 26Jonathan Butterell helms an adaptation of his hit Brit musical. The based-on-a-true-story stage show centres on a teenager in Northern England (Sheffield in the story, Newcastle in real life) who is determined to attend his year 11 prom in drag, to the disapproval of the school. Andra Day as Billie Holiday The United States v Billie Holiday OUT: March 12Biopic following legendary soul singer Billie Holiday (Andra Day) during a difficult period of her career. Holiday was targeted during the 1940s by the Federal Department of Narcotics with an undercover sting operation led by Federal Agent Jimmy Fletcher (Trevante Rhodes), with whom she'd previously had a tumultuous affair. Partially based on Johann Hari's book Chasing the Scream: The First and Last Days Of The War On Drugs. The Beatles plying live, on top of Apple Corps in London The Beatles: Get Back sneak peek OUT: August 27Sticking with documentary following the success of They Shall Not Grow Old, Peter Jackson turns his attention to the final days of The Beatles. Get Back features never-before-seen footage of the band shot in 1969, with added material from their final live performance on top of the London Apple Corps offices. Ringo says it's a much truer portrait of the end of the Beatles than 1970's original Let It Be film. Jennifer Hudson stars as Aretha Franklin in 'Respect' Respect OUT: October 8Another musical biopic, in this case following Aretha Franklin's life from her early days singing in her father's church choir to her latterday status as civil rights activist and iconic soul superstar: the first woman inducted into the Rock & Roll Hall Of Fame. Franklin personally chose Jennifer Hudson to play her. The Jets and The Sharks in 'West Side Story' West Side Story OUT: December 10Steven Spielberg's first musical adapts Stephen Sondheim and Leonard Bernstein's classic stage show, itself an updated and relocated retelling of Shakespeare's Romeo and Juliet. The feuding families become warring gangs the Jets and the Sharks. Can Tony (Ansel Elgort) and Maria's (Rachel Zegler) love cross that great divide? For detailed listing of all upcoming releases go to: https://www.empireonline.com/movies/features/best-movies-2021/ For music, news, blogs, videos and playlists go to: http://www.jeeni.com

04
Jun

Top patent strategist for the Jeeni streaming revolution!

Dr Justin Hill Streaming music start-up Jeeni is determined to give new talent an ethical deal and hand over 100% of the profits to artists who do all the hard work. Jeeni is also determined to protect their artists from the pitfalls and rip-offs that traditionally beset the world of music. So Jeeni is fortunate to have Dr Justin Hill on their side. Justin is recognised as leader in the field of intellectual property, and is Head of Patent Prosecution at Dentons, one of the world’s top legal firms. Justin says, “Thank you for the opportunity to work with you. Last year, with your support, we were recommended in Legal 500 and as Leaders in Field by Chambers, as well as top-tier patent professionals.” He goes on to say that Dentons continue to support early stage businesses like Jeeni, “who we believe have world class technologies capable of disrupting existing sectors. Venture tech and accelerator programs keep us in touch with the next generation of technology titans.”

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