26,426 views of Jeeni Blogs since we launched Crowdcube

Jeeni Blog

Helping the next generation of talent to build a global fanbase

26,426 views of Jeeni Blogs since we launched Crowdcube

With 5 days to go on Crowdcube we are reflecting on what we could have done better and how we could have improved our campaign, as well as on our successes. Even though we "bust a gut" working 7 days a week for 5 months, we always want to reflect and improve where we can. Both Mel and I are academic in terms of looking at all the options and possibilities and like to analyse our work, and most days we take time to look at how things could be improved. We are not critical of each other, just honest and reflective in an open and supportive way. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. If you want to see our pitch click HERE.

As part of the campaign we launched Jeeni.blog which has been a huge success and we have had over 26,426 active views, and my LinkedIn has over 12,000 followers. LinkedIn has become my preferred social media and we have genuinely started moving away from Twitter and Instagram. I find it much more professional, interesting and informative. So as part of our learning we are going to learn how LinkedIn can best support Jeeni going forward.

Our Facebook Group Independent Musicians and Performers has also been a huge success with over 2,500 new and active members with organic growth, and over 1,300 posts, comments and reactions with no advertising spend, engaging with over 30,000 unsigned artists with a zero cost of acquisition.

Click HERE to visit or return to jeeni.com

BACK

28
Apr

Two Ways Home ‘Waiting on Luck’ Single Review

This UK-based alt-country songwriting pair sets a new standard of warmth and bliss with their newest rock-tinged single, ‘Waiting on Luck’. Two Ways Home consists of Lewis and Isi both contributing instrumental and vocal roles into the sweet, harmonious compositions that they write together. Having been a part of Jeeni for a while now, this wholesome, multi-genre duo has blessed many of Jeeni’s channels with their fun, easy-listening tunes including folk, country, rock and americana. Check out their showcase on Jeeni here: https://jeeni.com/showcase/two-ways-home/ Interestingly, this new single opens with a chorus; an increasingly rare structural choice. The section is heard stripped back, with just Lewis and Isi harmonising and a basic acoustic guitar accompanying them both. By displaying arguably, the most vital structural section of contemporary music first thing, it makes the listener instantly familiar with the chorus even if this is the first time that they’ve heard the track. That means that when the part is heard at full power, it is a total delight due to the listener subconsciously desperate to hear the part again. This decision can lead to a confusing and peculiar feeling in a song’s structure, however on ‘Waiting on Luck’, this device is heard at its most effective. As is the typical way with country music, this single is exceptionally mixed and mastered, especially in regard to the layered vocals sitting in the mix with all other instruments so effortlessly. The singing from both members is so warm, and rich, thanks to the obvious synergy that they hold in their performative relationship. The introduction of some harder, more rock-styled sounds like distorted guitar and rolling, tom-heavy drum beats work perfectly with the country foundation that they laid down in the opening moments of this track. Lewis and Isi’s understanding of song structures and musicianship holds their pieces together and really pushes their music to higher levels and this understanding is heard best in ‘Waiting on Luck’. Check out the new single from Two Ways Home’s showcase on Jeeni: https://jeeni.com/showcase/two-ways-home/ How can Jeeni support artists like Two Way Home? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

10
Mar

Artist Focus: DarkStarGraver – Rapper, Singer, Poet

While DarkStarGraver has a Zambian heritage, he lived in South Africa until he was two at which point, he bounced around the UK from Birmingham, to London, to Scotland and finally at ten years old, found where he identifies most, in Portsmouth. This is where Graver found his passion and drive as a rapper and has “been a Pompey lad ever since.” With innovative wordplay and masterful creative insight, DarkStarGraver is making an exciting splash in the UK hiphop scene, particularly with last year’s ‘Burning Bridges’, a dark, and impressive debut EP that expertly showcases his range as a rapper, singer and producer. Criminally underrated and unexplored, it’s only a matter of time before DSG blows up. Like all great artists, Graver grew up surrounded by iconic and memorable music. Marvin Gaye, Diana Ross and Sade all combined to create a powerful and soulful pool of inspirations for a young DarkStarGraver. Inspirations of the past collided with the then-current music landscape of garage and grime as the final push to convince him to start creating his own brand of the music that he loves. Graver found a particular success with a cut from his Burning Bridges EP, ‘CodeRED’ which holds the key components of a modern hiphop hit; A hard-hitting, adaptive beat, a catchy sung chorus and pure skill on the mic. Graver's 'CodeRed' was last year, a long time on from his first ever beat, ‘Dark Stars’ which kicked off his journey and brand as an artist. More than just a creative outlet, DarkStarGraver is inspired by artists like Tyler, The Creator and Kendrick for their tendencies towards lyrics deeper than just the surface. “Music is how I vent my most intimate thoughts and feelings, it’s therapeutic to me so I'm typically drawn to music that does the same”. From Graver’s, ‘Nivana Over DIGITS’ video, it comes as no surprise that earlier this year, Graver was nominated for ‘Music Video of The Year’ by LMSUK’s Portsmouth Radar. DarkStarGraver’s vision is realised vibrantly and clearly in his visuals. Watch now on Jeeni: https://jeeni.com/bcewhactsrxr/ Last year, Respect Magazine said, “DarkStarGraver is one of the most exciting new acts on the UK rap scene” and they couldn’t be more accurate. Graver’s mindset is fresh, focused and inspiring and we can’t wait to hear his next project. Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team

09
Mar

Artist Focus: RD Watson

Considered The English voiceover artist, RD Watson is an indisputable legend of the recording industry whose voice has been heard by millions across the world. Roger Watson is an invaluable Jeeni ambassador. His showcase currently features over 40 examples of his first-rate voiceover performances including audio books like ‘Hairy London’ and commercials for ‘Diablo’ and ‘Jaguar’. His status as an industry icon has greatly broadened Jeeni’s representation of art and creativity and has meant that Jeeni’s mission is not limited to musicians but open to all artists that deserve worldwide attention. Visit RD Watson’s giant and fascinating showcase here: https://jeeni.com/showcase/rd-watson-audiobooks/ RD Watson has been an integral behind-the-scenes component of countless historical moments that define the current music industry as we know it. For example, Roger was acting floor manager for the Beatles back in 1964 and was the producer for the first ever video pop album with Blondie’s Debbie Harry. His connections and the demand for his talent and know-how lead to him moving to L.A. in the 70s. This is where Roger became a Grammy-nominated record producer and was the MD of Arista Records, where he worked with Lisa Stansfield, Barry Manilow and countless others. RD Watson is a trusted and reliable name in the voiceover world due to his clear, charming and remarkably British performances. He won the Audiophile Award for Narration and has been nominated for many others. He records his own voice in a studio in West London and sends his performances to many clients both from the UK and overseas and is currently in the process of recording Charles Dickens’ ‘David Copperfield’. This fascinating and talented artist could fill a book with the experiences and stories he’s gathered and he’d no doubt like to record the audiobook of it himself. Check out more of RD Watson’s work on his website here: http://englishvoiceover.info/ and listen to the entirety of ‘Hairy London’ from his showcase, available here: https://jeeni.com/showcase/rd-watson-audiobooks/ How can Jeeni support artists like RD Watson? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Artist biography Artist Biography artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

Jeeni Blog