26,426 views of Jeeni Blogs since we launched Crowdcube

Jeeni Blog

Helping the next generation of talent to build a global fanbase

26,426 views of Jeeni Blogs since we launched Crowdcube

With 5 days to go on Crowdcube we are reflecting on what we could have done better and how we could have improved our campaign, as well as on our successes. Even though we "bust a gut" working 7 days a week for 5 months, we always want to reflect and improve where we can. Both Mel and I are academic in terms of looking at all the options and possibilities and like to analyse our work, and most days we take time to look at how things could be improved. We are not critical of each other, just honest and reflective in an open and supportive way. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. If you want to see our pitch click HERE.

As part of the campaign we launched Jeeni.blog which has been a huge success and we have had over 26,426 active views, and my LinkedIn has over 12,000 followers. LinkedIn has become my preferred social media and we have genuinely started moving away from Twitter and Instagram. I find it much more professional, interesting and informative. So as part of our learning we are going to learn how LinkedIn can best support Jeeni going forward.

Our Facebook Group Independent Musicians and Performers has also been a huge success with over 2,500 new and active members with organic growth, and over 1,300 posts, comments and reactions with no advertising spend, engaging with over 30,000 unsigned artists with a zero cost of acquisition.

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06
Jan

Artist Focus: Khole Baldeo

We are very excited to introduce Khole Baldeo, one of the next great artists to come out of the Caribbean, and more specifically, the Island of Grenada. She is an extremely talented singer, performer and songwriter who has created a real name for herself on her island, and she’s now set her eyes on international success. Having seen her perform in person I can say she has an incredible voice and can attract the attention of an audience with ease. Her electric, unforgiving nature during performance is a brilliant sight and you can only admire the clear love and dedication she has for her craft. Her following has been eagerly awaiting her new journey in music, as she like many artists prepared to elevate her career to the next level. Having opened shows for notable artists such Buju Banton and Sizzla Kalonji, she took time to find her own new unique sound. Having previously been more of a Soul singer, she has found her calling in ‘Island Pop’. The genre is a clash of Dancehall and Pop, often very bouncy and easy to listen to, describing love, life, sex and relationships. Her debut single ‘Island Girl’, produced by the excellent ‘Exit Daze’ currently residing in Grenada, is a joyful, exciting start to her new voyage. There is an incredible energy about the track, Khole has clearly entertained her past soulful style with her light, loving lyrics while also exploring the fiercer, sensual side of her character in the chorus. The happy-sad nature of the songs story adds a lot of emotion, as she speaks of two people dancing around one another, but feeling reluctant to ‘make a move’ as they are afraid of a bad reaction. The mix consists of upbeat guitar chords, and a modern pop style beat, with some layering of piano keys, which really encapsulates an Island vibe. Khole sets the tone for the song “Would you run away if I told you I love you, would it make you stay, let’s take a chance”. The light start to the song progresses to a knocking chorus. She tells her audience of this relationship with great detail, creating spicy imagery as she leaves the specifics up to interpretation. An electric song needs an electric music video and that is certainly the case here. The smooth moves of Khole and her dancers make you feel as if you are this elusive character who she is in love with. There is a lovely mix in the choreography between the joyful, coordinated but careless dancing, and the more seductive side of Khole towards her subject as you get a glimpse of what may be in store. ‘Island Girl’ is an exciting, jubilant and professional release. We love the vibe that Khole Baldeo has created here, a fantastic start to her new identity. We shall continue to keep you updated on her new releases as there is much more to come! How can Jeeni support artists like Khole Baldeo? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect.• Access to artist liaison and a supportive marketing team. Check out Khole Baldeo’s Jeeni showcase here: https://jeeni.com/showcase/kholebaldeo/

04
Jul

Alice Milburn - ‘Not Yours’ Single Review

Alice Milburn continues to perfect her innovative blend of glossy jazz chords with empowering upbeat pop with the new and improved version of 2019’s ‘Not Yours’. Alice has only just begun to expand on a variety of Jeeni’s channels, including but not limited to: jazz, pop, indie and lounge. Fresh, new talent is what powers Jeeni and with artists such as Alice, Jeeni couldn’t wish for much better fuel for our mission of uplifting and supporting unrepresented artists. Check out Alice’s young and expanding showcase on Jeeni here. On this redesign of ‘Not Yours’, Alice displays her flexible and adaptable comprehension of musicality clearer than ever. The willingness to broaden both the understanding of jazz and pop whilst also incorporating rock elements without resulting in a confusing mess of a composition is an absolute feat. Alice’s attitude to music is totally refreshing and it’s more often the attitude and approach to creation that separates the greats from the rest, not just superb musicianship. Immediately, this re-telling of Alice’s popular 2019 single holds more atmosphere and impact than its predecessor. The guitar cuts through so much cleaner thanks to less muddy settings on both the amp and after effects during the mixing process. And this fresher, more attentive approach isn’t limited to just the guitar parts; the bass guides the harmony much more seamlessly, the drums snap harder and as a result of these perfected parts, Alice’s soulful, impassioned vocals sit in this new arrangement so much nicer. Her voice is never drowned out, overshadowed or squashed, although the guitar solo certainly takes its fair portion of the limelight, and rightly so. Another key improvement can be found in the addition of the horn parts. Tasteful trumpets can be heard reinforcing the chords in the choruses and do so well to glimmer and shine up the composition’s instrumentation. The key difference between the 2019 version and the new 2022 version is the brightness and rejuvenation in the tone of the track and not much brightens up a mix as well as horns. A live performance where the horn parts get their own moment to solo and shine would surely be breathtaking. It could possibly be argued that a song about a romantic betrayal shouldn’t be so bright and that maybe the first, slightly darker version is more apt for heartbreak, however this song is more empowering than it is hopeless. The title itself, ‘Not Yours’ is a triumphant announcement that Alice can’t be owned or manipulated, especially not anymore. It’s not always easy to perhaps acknowledge that a previously released track could be realised and finished in a more polished way, however Alice is the type of artist to take that brave step in improving her sound and raising the standard of her craft up another notch. Check out more of Alice Milburn’s fantastic work here.

07
Mar

Julience - ‘Love Lies Cold’ Single Review

Julience’s continues his one-man effort in keeping rock alive with this impactful hard rock ballad, ‘Love Lies Cold’. Hailing from The Netherlands, Julience moved to Manchester to pursue his dream in music where he has been harking back to the golden age of rock ever since. This single is the multi-instrumentalist and singer-songwriter's second single and Jeeni is excited to be able to feature Julience’s fantastic throw-back tracks on our rock and guitar channels as they release. Check out Jeeni’s rock channel here, https://jeeni.com/channel/all-channels/rock/. And check out Julience’s Jeeni showcase here, https://jeeni.com/showcase/julience/?view=about. Rock music is very robust; time and time again, it has come so close to disappearing only to revive itself and evolve to fit better into modern music climates. The difference with Julience is that he refuses to dilute the music he loves to conform to fit anything other than himself. Even in the infancy of his discography, he’s gained recognition and respect for keeping an older form of rock alive in the present day. Julience has been featured on over 30 playlists on streaming platforms with titles like ‘Punk Goes Pop’, ‘Retro Now Rock’ and ‘Rock ‘n Roll isn’t Dead’. The only modernisation Julience grants himself is the clarity and up-to-date standard in his production and performances. Something specific that separates Julience from other modern rock groups is his truly guitar-centric compositions. It can sometimes feel as though the art of the guitar solo is slowly getting lost and becoming something of an artifact but Julience’s electric interjections teased from the very beginning eventually come to fruition as a finger-tapping, string-bending celebration of musicianship that ties the entire piece up. Among the rock n roll hall of fame legends that Julience clearly looks up to, specific inspirations that come to mind from 'Love Lies Cold’ include Billy Idol, Guns N’ Roses and most notably, Iron Maiden. This 80s era is where rock was at its most mainstream and so Julience’s decision to honour that time is a lot of fun. It’s also so satisfying to see him fill in a market for those that weren't quite ready to say goodbye to those days. Check out ‘Love Lies Cold’ here: https://jeeni.com/love-lies-cold-julience/. How can Jeeni support artists like Julience? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. album review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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