Jeeni Blog

Helping the next generation of talent to build a global fanbase

Mel's World

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Mel's World

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

This place is neither a home nor a prison. It is some sort of institution. It drips a pallid 1980s atmosphere, and it makes me both afraid and excited. I am completely lost in a badly-lit labyrinth of corridors. It feels like I am being toyed with, and I want to leave. Of course I know the rules by now, and the most important rule of all is that I must keep my social distance of an arms-length and avoid physical contact with any other lost souls who wander these passages. They are creepy. They look more like ghosts than real people. Their eyes are disturbing. Sometimes they stare ahead vacantly, sometimes their staring gazes flick to the left and then to the right in a zombie rhythm. I cannot see their noses or their mouths, because they are covered by coloured masks. My own mouth is not covered at all. My own mouth gapes wide open. I think I feel hungry. I think I am searching for food. Perhaps I will find a piece of fruit, or maybe one of those pills I am encouraged to consume. As I turn a corner, I nearly collide with one of the ghostly figures. But I keep calm. I do not panic. I simply turn away and move as fast as I can. Which is not very fast at all. I can sense another presence around the next corner. The passages are only wide enough for one soul to pass at a time. I feel rather hopeless. I feel quite trapped. I think there is a distinct possibility that very soon I will lose my life.

I think I need to build a wall before my time runs out. I know how to build a wall, I have had plenty of practice. The bottom rows of bricks slot into place without much trouble. But the more I seem to succeed, the more difficult my masonic task becomes. The stupid smaller bricks take on a will of their own, and the larger bricks feel clumsy in my hands. My wall is becoming a mess. There are big gaps in the structure where an enemy might get through. There are little gaps in the structure where a virus can penetrate. I think I'd better get out of here. I think I'd better find me a new space, one with some ladders to climb up and ledges to crawl along. Perhaps if I navigate these ladders and ledges, I can find my way out. And will you look up there! High above the ladders, almost out of sight, there is a young woman in a purple frock. She is in obvious distress. She calls out to me. Her flame-red hair cascades around her face, and then blows backwards. Which is bizarre, because there is no wind to speak of. Now she screams out, the same word over and over again. The word is help. Her cry is too theatrical. She has a big nose, like Princess Diana, or Pete Townshend. I am not very interested in her. I am much more interested in the beer. It believe that the beer is stored in big wooden barrels, stacked up in strategic places, and seemingly too heavy to be manhandled. But I am able to pick up any barrel I like, magically, without a problem, because I am unnaturally strong. And I am very, very hairy, from tip to toe. If I was once Pacman, now I am the mighty Kong.

It has been many years since the viral invaders arrived from the Far East. The Space Invaders. At first the effects of their invasion were only faintly amusing, but then they grew rather attractive, and strangely exciting, and eventually they became quite addictive, even all-consuming. But as with all invasions, their glamour grew dull and they eventually lost their grip on power and faded into folk-memory. Recently, my domestic patterns have been disrupted, just like everyone else's. I have been procrastinating. I have been clearing out the cupboard under the stairs. Which is how I came across this old crate that has been gathering dust for longer than I can remember. Near the top of the crate there was a sleeping collection of very old videogame cassettes, many of which I had published myself. And beneath those old games there were some vintage machines in their original boxes. Once I'd worked out which of their black power supplies went into which of their grubby little holes, they sprang back into life to display crude blocky graphics on their silly little screens. It's been decades since I played Pacman, or Tetris, or Donkey Kong. And the last time I played Space Invaders, silly haircuts were compulsory and Margaret Thatcher was driving around in a tank. When this shitstorm is over, and when I am able to go free-range again, I wonder how long it will take me to forget about all the ghosts in all the corridors from all those bygone times. As for the flame-haired damsel in distress, I remember her name clearly. Her name was Pauline Daniella Verducci Lady Louise. She was less than an inch tall. She was a drip. The beer was virtual. It still is.

Jeeni Creator, Mel Croucher - badly in need of a haircut

Click HERE to visit or return to jeeni.com

06
Jun

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest! I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit? Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face. It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission, My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil. Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time. Click HERE to visit or return to jeeni.com

05
Oct

Jeeni Spotlight - Mel Croucher

  This week marks the start of a new blog series here at Jeeni.com, where we shine our spotlight on remarkable Jeeni people. Our first Jeeni Spotlight shines on our very own creator, Mel Croucher. Mel is an icon with a decades-long career, architect, journalist and founder of the British computer game industry, he has released countless albums and books, and has spent the last few years creating the free music platform Jeeni.com, where we have bridged the gap between fan and artist for a seamless musical experience. Mel is best known for creating Deus Ex Machina, a ground-breaking and innovative computer game that was far ahead of it’s time, bringing together music and gameplay in one effortless accomplishment. Although set in a dystopian machine-led world, the game is an allegory of Shakespeare’s Seven Ages of Man. Throughout the game, the player experiences each age from  conception to the afterlife, including an old and feeble creature on the verge of death. What was especially fascinating about Deus is the way it was designed meant the music synced with each stage perfectly, something that was unique to the gaming world at the time of it’s release forty years ago. Mel wrote and performed all the music in Deus and has since had a lucrative career selling his own music, including albums Pimania and Hang Loose. Counting luminaries such as Sir Christopher Lee, Doctor Who himself, Jon Pertwee, and Steve Jobs’ mentee Kelli Richards among his collaborators, Mel has had a passion for music since he was a small child. Creating a platform for undiscovered artists to sell and share their music without being exploited by big names like Spotify and Apple Music has been a wonderfully fresh new take on the world of streaming, with Mel becoming a pioneer in music sharing as well as in the computer game industry. Jeeni is ‘a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience’ says Jeeni’s US managing director. Mel is a force to be reckoned with and has worked with some of the biggest names in the music business such as Eminem, Prince, Frank Zappa, Led Zeppelin, and Pink Floyd. Mel is not one to name-drop, however this Jeeni writer thinks it is important to highlight that Mel has worked with many more music industry veterans discretely, like Phil Collins and U2, as well as big names in other parts of the celebrity world such as the comedian Frankie Howard, who voiced The Defect Police in Deus. Beginning his career as an architect, Mel has gone on to create video games, written articles and in recent years has changed his focus to revamping the music industry with Jeeni.com alongside our CEO Shena Mitchell. He has faced many challenges in his glittering career, such as Deus being well ahead of its time, as well as more physical issues such as recovering from an accident that left him in a wheelchair for some time (Mel would now recommend calling a locksmith when you lock yourself out of your house, and don’t try to climb onto your own kitchen roof, leap towards your bathroom window and end up breaking yourself). As a writer, performer and creator, Mel is a genius. As an acrobat, less so. To find out more about Mel’s exploits as a video game creator, working for celebrities, and painful accidents, check out his book Deus Ex Machina: The Best Game You Never Played In Your Life or his website www.melcroucher.net. Here at Jeeni, we are so excited to welcome undiscovered artists to our platform that breaks down the barrier between fan and artist to create a unique relationship and allowing for easy interaction. How does Jeeni support artists? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. ·       We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. ·       We empower our audience and reward them every step of the way. ·       We promise to treat our members ethically, fairly, honestly and with respect. ·       Join us at Jeeni.com  

06
Jan

Artist Focus: Khole Baldeo

We are very excited to introduce Khole Baldeo, one of the next great artists to come out of the Caribbean, and more specifically, the Island of Grenada. She is an extremely talented singer, performer and songwriter who has created a real name for herself on her island, and she’s now set her eyes on international success. Having seen her perform in person I can say she has an incredible voice and can attract the attention of an audience with ease. Her electric, unforgiving nature during performance is a brilliant sight and you can only admire the clear love and dedication she has for her craft.  Her following has been eagerly awaiting her new journey in music, as she like many artists prepared to elevate her career to the next level. Having opened shows for notable artists such Buju Banton and Sizzla Kalonji, she took time to find her own new unique sound. Having previously been more of a Soul singer, she has found her calling in ‘Island Pop’. The genre is a clash of Dancehall and Pop, often very bouncy and easy to listen to, describing love, life, sex and relationships.  Her debut single ‘Island Girl’, produced by the excellent ‘Exit Daze’ currently residing in Grenada, is a joyful, exciting start to her new voyage. There is an incredible energy about the track, Khole has clearly entertained her past soulful style with her light, loving lyrics while also exploring the fiercer, sensual side of her character in the chorus. The happy-sad nature of the songs story adds a lot of emotion, as she speaks of two people dancing around one another, but feeling reluctant to ‘make a move’ as they are afraid of a bad reaction.   The mix consists of upbeat guitar chords, and a modern pop style beat, with some layering of piano keys, which really encapsulates an Island vibe. Khole sets the tone for the song “Would you run away if I told you I love you, would it make you stay, let’s take a chance”. The light start to the song progresses to a knocking chorus. She tells her audience of this relationship with great detail, creating spicy imagery as she leaves the specifics up to interpretation.  An electric song needs an electric music video and that is certainly the case here. The smooth moves of Khole and her dancers make you feel as if you are this elusive character who she is in love with. There is a lovely mix in the choreography between the joyful, coordinated but careless dancing, and the more seductive side of Khole towards her subject as you get a glimpse of what may be in store.  ‘Island Girl’ is an exciting, jubilant and professional release. We love the vibe that Khole Baldeo has created here, a fantastic start to her new identity. We shall continue to keep you updated on her new releases as there is much more to come!  How can Jeeni support artists like Khole Baldeo? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect.• Access to artist liaison and a supportive marketing team. Check out Khole Baldeo’s Jeeni showcase here: https://jeeni.com/showcase/kholebaldeo/