Jeeni Blog

Helping the next generation of talent to build a global fanbase

Mel's World

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Mel's World

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest!

This place is neither a home nor a prison. It is some sort of institution. It drips a pallid 1980s atmosphere, and it makes me both afraid and excited. I am completely lost in a badly-lit labyrinth of corridors. It feels like I am being toyed with, and I want to leave. Of course I know the rules by now, and the most important rule of all is that I must keep my social distance of an arms-length and avoid physical contact with any other lost souls who wander these passages. They are creepy. They look more like ghosts than real people. Their eyes are disturbing. Sometimes they stare ahead vacantly, sometimes their staring gazes flick to the left and then to the right in a zombie rhythm. I cannot see their noses or their mouths, because they are covered by coloured masks. My own mouth is not covered at all. My own mouth gapes wide open. I think I feel hungry. I think I am searching for food. Perhaps I will find a piece of fruit, or maybe one of those pills I am encouraged to consume. As I turn a corner, I nearly collide with one of the ghostly figures. But I keep calm. I do not panic. I simply turn away and move as fast as I can. Which is not very fast at all. I can sense another presence around the next corner. The passages are only wide enough for one soul to pass at a time. I feel rather hopeless. I feel quite trapped. I think there is a distinct possibility that very soon I will lose my life.

I think I need to build a wall before my time runs out. I know how to build a wall, I have had plenty of practice. The bottom rows of bricks slot into place without much trouble. But the more I seem to succeed, the more difficult my masonic task becomes. The stupid smaller bricks take on a will of their own, and the larger bricks feel clumsy in my hands. My wall is becoming a mess. There are big gaps in the structure where an enemy might get through. There are little gaps in the structure where a virus can penetrate. I think I'd better get out of here. I think I'd better find me a new space, one with some ladders to climb up and ledges to crawl along. Perhaps if I navigate these ladders and ledges, I can find my way out. And will you look up there! High above the ladders, almost out of sight, there is a young woman in a purple frock. She is in obvious distress. She calls out to me. Her flame-red hair cascades around her face, and then blows backwards. Which is bizarre, because there is no wind to speak of. Now she screams out, the same word over and over again. The word is help. Her cry is too theatrical. She has a big nose, like Princess Diana, or Pete Townshend. I am not very interested in her. I am much more interested in the beer. It believe that the beer is stored in big wooden barrels, stacked up in strategic places, and seemingly too heavy to be manhandled. But I am able to pick up any barrel I like, magically, without a problem, because I am unnaturally strong. And I am very, very hairy, from tip to toe. If I was once Pacman, now I am the mighty Kong.

It has been many years since the viral invaders arrived from the Far East. The Space Invaders. At first the effects of their invasion were only faintly amusing, but then they grew rather attractive, and strangely exciting, and eventually they became quite addictive, even all-consuming. But as with all invasions, their glamour grew dull and they eventually lost their grip on power and faded into folk-memory. Recently, my domestic patterns have been disrupted, just like everyone else's. I have been procrastinating. I have been clearing out the cupboard under the stairs. Which is how I came across this old crate that has been gathering dust for longer than I can remember. Near the top of the crate there was a sleeping collection of very old videogame cassettes, many of which I had published myself. And beneath those old games there were some vintage machines in their original boxes. Once I'd worked out which of their black power supplies went into which of their grubby little holes, they sprang back into life to display crude blocky graphics on their silly little screens. It's been decades since I played Pacman, or Tetris, or Donkey Kong. And the last time I played Space Invaders, silly haircuts were compulsory and Margaret Thatcher was driving around in a tank. When this shitstorm is over, and when I am able to go free-range again, I wonder how long it will take me to forget about all the ghosts in all the corridors from all those bygone times. As for the flame-haired damsel in distress, I remember her name clearly. Her name was Pauline Daniella Verducci Lady Louise. She was less than an inch tall. She was a drip. The beer was virtual. It still is.

Jeeni Creator, Mel Croucher - badly in need of a haircut

Click HERE to visit or return to jeeni.com

07
Apr

Naëve on Music, Performing and Life during 2020

Having described herself as an outcast in life and the music world we ask Naëve what have been the key challenges and new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni’s online JAM festival.  Naëve is a project born at the beginning of 2019 as a rebellion against all rules and constrictions that keeps us into our ‘tiny given little boxes’ since birth. As for the film ‘Big  Fish’, my fishbowl started to feel a little too tight, I needed a bigger one for myself. Labelling and categorising everything, has always been something I refused to comply to since I remember.  I’ve always been an outcast, in life and in the music I write and for this, I haven’t been  always understood.  Felt horrible for a while but, in time, I got that people use to fear what they do not understand, they fear change and what is new so, I made sure to be clearer and clearer for them in time. To my surprise, more and more people started to get closer.  I decided to keep the influences and ditch the genres, even following an emotional and logical tie to every single one of the genres that I rework in my music.  This brand new fusion sub-genre that I would call ‘Retro Groove’, is based pretty much on writing what comes to mind, binding the genres together and following simple melodic similarities. With what concerns lyrics writing, instrumentals is what inspires me. I believe that music in general, is an identification of feelings, emotions that often differ very distinctively from each other, other times, instead, they layer up so, when I write lyrics, I  first listen carefully to the musical part, until it makes me feel something or leads right back to specific memories. Then I write about that. Because I never pretend to be the Diva that I am not, what you find in my songs is exactly what I would say to you if I ever meet you in person. No filters, no beating around the bush, pretty much "what you see (or hear)  is what you get".  I am at a point in my life that I genuinely don’t care about what others may think or if I say something in a way, I may offend someone. I’m living my freedom happily and this, I  believe, is why I can write my songs in ways that have never been done before. I’m not the kind of person sugarcoating thoughts or happening, I try to make them feel sweeter and more bearable because, all in all, life is never like the cover of VOGUE. Also, more often than not, real heroes are the ones who are left unsung. I will sing and about them. I will celebrate them.  Even before my first release, the project caught the attention of several labels. Despite lockdown restrictions, I have already signed a record deal with an international indie label,  been proposed other two record deals and two publishing deals and received very much support from Blogs, pluggers, radios and so on. My fan base has started to grow steadily and I cannot be happier.   For the ‘big sound’ you can hear in my songs, you might think that a whole orchestra or something of the sort has been recorded in it. Truth is, that I work together with an  incredibly talented producer (and boy, oh boy if I am picky with producers) that manages  everytime to get in my head and help developing the initial idea according to the inputs,  lines and melodies I give to him.  For that very reason, I thought to be a good idea to involve a basic big band, usually, because big bands are pretty big so, I needed to recreate that studio sound live but without exceeding the number of players on stage. We are 11.  One of my unreleased songs has even got us into the Yamaha Boogie & Blues future stars competition finals, that was our very first live gig with this project, then the World shut down, exactly two days before the finals.  That was scary, a new born project could have collapsed at any time.  When a project is that new, without the chance of playing live shows, it becomes very  difficult to grow a proper fanbase.  ‘Joy’, my first single release, has been extremely risky to put out. The willingness for people to change is always extremely hard to achieve and I was very concerned about that.  I’m saying this because ‘Joy’ is a Gospel song, a genre that has always mostly been kept within Church doors. I took a leap of faith and... It worked. Many brothers and sisters from  Evangelic Communities around the World started to show their curiosity and support and it absolutely felt like winning the Euro Million!!  The idea before ‘Joy’ was something between the lines: ‘Wow, Gospel music is such beautiful uplifting music of hope, let’s bring it to everyone. That was the reason behind this song.  Thinking about it now, I feel very happy about how everything is progressing, mainly seeing how much interest people are having in my music.  I decided to continue to write during the lockdown and between them, when was possible and safe to go recording, I decided to continue and work about the messages that I want to pass to my supporters and so ‘L.A.M.E.’ was born.  Feminism is quite present in my work and more than ever is a concept, a way of life that needs to be supported today. Sometimes, I really believe that there has been a strong regression regarding how women are perceived in society and in the Music Industry. It seems, somehow, that very often women are seen as something that has to be used, not cherished. Thanks also to my upbringing (and to Madonna’s music), I understood that my value is decided by me, not everybody else and nevertheless by men (I don’t hate you, fellas, calm down) and that my life belongs to me and me only, I’m the only one who calls the shots end of story.  So, L.A.M.E. was born after a date gone wrong. The kind of date that starts well and ends terribly wrong...you know the feeling. That ended wrong because sometimes, when people can’t get what they want, they can be incredibly mean and they aim to target your self-esteem attempting to decrease your value. I didn’t let him. I wrote a song about the whole story. It’s an empowering song, for all women who have ever felt ‘not enough in their relationships, psychologically manipulated by ‘supposedly’ their better half. Sometimes,  people take advantage of our vulnerability to enforce their beliefs, it never ends well.  The message that I would give is that you only know your value, don’t let anyone get to you, you are much more than that!!  You can go out without makeup, without expensive clothes or cars, villas, a tan or a size 6  and a DD cup, because when you smile, all of a sudden the world stops. That is your strength as a woman and your beauty. You decide for your life, your happiness and yourself.  Being very open-minded, I learned to know people at their true value and not the label been given to them and also, I can’t stand injustice of any kind. I want to channel this empowering message also to the LGBTQ+ Community.   The reason behind that is that I have always been surrounded by friends from the  Community and some of them are among my best friends ever so, indirectly, I lived their struggle through them on how people are perceived in society.   Is embarrassing how, still in 2021, we cannot still be understanding enough to leave people the freedom to live a happy life while feeling comfortable and loved in their own skin.  Then the idea for the video of L.A.M.E. was born. I’ve been lucky enough to cast two incredible actors from the Community that are very successful artists, then the idea to interchange roles and to show that there is not fear in beauty and that doesn’t matter what  ‘form’ you get, your true beauty always shines. Another risky project, that bore the fruits I  was hoping for and here we are.   The video has been watched more than 6k times within 4 months time (thanks to this platform as well as Youtube and Vevo) and liked/voted more than 3k times so, really glad with the results.  From the live side, during the lockdown, I had the opportunity to collaborate with Hot Vox in support of War Child UK and I was very honoured to be part of this crowdfunding campaign, as it helped to raise money for children and their families hit by war all over the  World.  I believe there will be more of these charity events for Naëve once it will be safe again to  play live.  The collaboration with Hot Vox continued with an online ‘Listening party’ that will be  available to watch from the 21st of April from this link https://hotvox.co.uk/event/naeve-listening-party/ Plus a funny interview I did for them so, I believe is something you really want to watch. You know, when life gives you lemons.....  I started to learn to play other instruments during the lockdown as well and I am quite a  confident player now.  Also, I will be shortly in the studio for my 3rd official release, so, I will be in ‘planning mode’  for a while plus, a brand new music video and after, the tour.   The very first tour for Naëve since the project was born so, pretty excited and feeling  blessed for what is coming. Naëve will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

06
Jun

DO YOU WANT TO DANCE?

 By Sammy Venn, Jeeni's Official Writer Columnist and Blogger. Click HERE to visit or return to jeeni.com Come and join in... Plato said that music and rhythm find a way into your soul; that’s so true! I love music and have an eclectic taste that I think most can’t comprehend. The plethora of suggestions I get is wonderful, so it works for me, as my knowledge of music becomes far more expansive that way. I discovered Fip radio about a couple of months ago. It’s a French radio station; genius in that I can listen to a myriad of tunes and not turn it off or down because of adverts or news that makes me feel sad - it’s all in French! So not only am I picking up a language I adore, my collection of music is expanding. Music really feeds my soul, I thought it might be a fun idea to create a “Musicians and Performers Group" playlist I can create on Jenni for us all to listen too. So please, please add your favourite songs below so we can all share in the delight that music brings to our mind, body and spirit...Many people don’t know this but listening to music is not just something that brings joy, it can also improve your health in a variety of ways and scientists have proven that through many researches. Read on to find how music can make your life more awesome. By Eevee G 1. Helps you sleep better Music contributes for a healthy sleep. Researchers have found that classical music can help us deal with Insomnia, especially college students. This is definitely a healthier and much cheaper fix for your sleeping disorder than taking pills. 2. Fights stress It is no surprise that listening to music helps relieve stress off your shoulders. Studies have found that music stimulates biochemical stress reducers which helps us feel more relaxed. 3. Helps you get in touch with yourself As it puts us in a better mood, music helps us get in touch with our emotions, a 2013 study suggests. The participants marked “self-awareness” as one of the most important advantages of music. 4. It relieves pain Music has the ability to decrease the intensity of the pain. It activates sensory pathways that fight pain pathways and takes a person’s attention away from the pain. 5. Fights anxiety When we are feeling anxious, listening to music can help us fight it as it has the same effect on the brain as a massage has on the body. 6. Acts as a motivator for bikers and runners. College students conducted a research and proved that the people who rode stationary bicycles were able to work harder while they were listening to fast music compared to those who weren’t listening to any music during the experiment. If you are like me and prefer running, listening to your favorite songs can help you beat your personal records and even strengthen your endurance. Long story short, music helps you perform better during your workouts and also makes them a lot more enjoyable. 7. Helps you recover faster after a workout. It’s proven that your body recovers faster after a hard workout when you are listening to your favorite music 8. Fights sadness Researchers have found that music can successfully fight symptoms of depression but the genre is very important. Classical and meditation music can boost your mood when you are feeling down,  but listening to heavy metal or techno music won’t help that much with chasing away the bad thoughts. 9. Helps the function of the blood vessels Science has proven that the emotions that people have while listening to music contribute to healthier functions of blood vessels. As music makes you feel happier, it boosts the blood flow in your blood vessels. 10. Helps with stroke recovery A Finnish study found that if stroke patients listened to music for 2 hours a day, they recover faster. Not only their moods improve, but also their verbal abilities and attention span, too. 11. Improves performance in high-pressure experiences Fast music can help you fight stress before a high-pressure experience- an important game, for example. Researches have proven that listening to fast music just before a basketball game helped player relieve the stress and perform better. 12. Makes you mindful while you eat Playing some music in the background is proven to help people slow down and enjoy their feeding process. This makes them more aware of what they are consuming and really tasting the food rather than eating quickly which leaves them feeling hungry and dissatisfied with the meal. 13. Improves cognitive functions Playing background music while working on tasks that need your mental focus can boost your performance. A research has found that music can boost one’s cognitive abilities, but only if it has the same effect on the emotional state. 14. Music can get you into a state similar to meditation Slow music can have effect on the speed of your brainwaves which makes them similar to someone who is in a meditative or hypnotic state. This can have a healing effect as it eases the symptoms of PMS and behavioral issues. 15. Eases patients going through a surgery A research discovered that when patients are played music just before a cardiovascular surgery, they start feeling less worried. Moreover, music reduces the stress after the surgery if it is played while the patients are resting in their beds. It doesn’t matter what the music of your choice is. Click HERE to visit or return to jeeni.com

05
Jun

Independent Musicians and Performers Community Group

The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances. Jeeni launched IMAP 28 days ago today with the single purpose of helping and supporting fellow artists with relevant news, blogs, stories, videos and top tips on how to cope in these challenging times. We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so you don't have to, and we grab the main highlights and takeaways to make it easy for you to absorb the plethora of information swimming around. The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it's inevitable that many will try to profit from COVID - 19, by introducing unethical and downrights crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same. IMAP is an active community group with over 1.2K new members in 28 days 2.8K approved for sign up, and 2.2K posts, comments and reactions. We very much want our members to invite their friends, families and other artists, we are all in this together and your great ideas need to shared. It doesn't matter where you are around the globe, and we would love to hear more about what other community groups are doing to support their members. Take a look at the Independent Musicians and Performers Community and join us today. You will be welcomed with open arms. https://www.facebook.com/groups/2529935880656436/about/ Shena and Mel