Artist Focus: Alana Sukul

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Artist Focus: Alana Sukul

Stirring together funk, dancehall and electronic ingredients, Alana Sukul is rapidly building momentum with her unique take on modern pop.

Brand new to Jeeni, Alana Sukul has contributed five new tracks to several of our channels due to her music casting such a huge stylistic net. Born and raised in Fulham, Alana is currently studying Popular Performance, Vocals at BIMM, London where she continues to hone her already impressive skills as a vocalist, instrumentalist, producer and songwriter. Only recently, for her more dancehall inspired tracks, has Alana used external talent in the form of a producer to help her capture the tone and intention she has in mind. Aside from that, Alana is a total DIY bedroom pop artist and has done extraordinarily well for herself, particularly with her recent track, ‘Closer’ which currently has over 50,000 listens. Check out Alana’s Jeeni showcase here: https://jeeni.com/showcase/alana-sukul/

The poeticism in Alana’s lyrics is perfect for expressing emotive imagery that plain language simply can’t. ‘Emotions, heavy like water and you let me drown’, this particular line from ‘Healing’ seems reminiscent of the Mexican idiom, ‘blood is thicker than water’ meaning that family bonds are stronger than that of friends or love; the connection between the two adages is especially relevant considering the heart-broken yet regenerative narrative of this stellar track from 2020.

Although it would seem that the double single of the aforementioned ‘Healing’ and ‘IDNYT’ is Alana’s first release, she actually created a since-deleted concept project in college, as Alana puts it herself, “I made my first EP called ‘Genesis’ purely based around the struggle of mental health and how it can take a toll on one person.’

Nobly, Alana decided that the EP could be too honest and beak a project for fans to initially be exposed to, “I decided at 19 to remove the EP since I wanted to become a better inspiration for those who listen to my music and encourage them more lightly”. Ironically however, the ‘Genesis’ project and the creative decision that it inspired still formed her origin as an artist as is inspired her to begin again with a new mindset. This is when Alana began to work on ‘Healing’ and ‘IDNYT’ from her bedroom.

Alana’s broad sense of style is of no surprise when you consider the colourful collection of inspirations that she collected growing up. Motown, soul and hip-hop have influenced a lot of creative choices from Alana, however Caribbean-originated genres literally run through the veins of her more recent singles. Alana grew up with a variety of Caribbean styles thanks to her parents, “dancehall, soca and bashment have greatly influenced me since my parents are from the Caribbean”.

Alana also has an extensive list of artists she looks up to and dreams to collaborate with, “Vocally, my favourite artists nowadays who have impacted me would be Ariana Grande, Jennifer Hudson, Kehlani, H.E.R, Beyoncé and so much more.” Alana specifically credits Korean group, BTS for inspiring more in-depth meaning behind her music and lyrics.

The newest track from Alana, ‘Good to you’ is an atmospheric and stunning single and is available on streaming platforms now. Check it out on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul

How can Jeeni support artists like Alana Sukul?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

artist biography

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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06
Sep

Only 3 days left to own a part of Jeeni!

Thank you to the 4,131 independent musicians and artists who are supporting Jeeni during our crowdfunding campaign. Thank you to our 732 followers for your interest to date on the Crowdcube platform. Thank you to the 188 people who have requested access to our Investor Pack. Thank you to every one of the 174 investors for the pledges you have made to ensure the success of this raise. Thank you to all our Team Jeeni members for your hard work and dedication during this campaign. And it's not over yet! There are now only 3 days left to join in and help us achieve our goal of an ethical alternative for musicians, artists and performers. Own your part of Jeeni from as little as £10. Check out our pitch here: https://bit.ly/3BhEeia THANK YOU!

15
Dec

Giack Bazz - 'Childhood Dream' Album Review

Back in 2016, Giack Bazz released his first album, ‘Childhood Dream’. The debut of the Italian singer-songwriter is a dazzling and transportive dive into nostalgia, sentimental imagery and grief. After losing his mother at a young age, Giack had a mountain of un-processed emotion that he had to unleash, and ‘Childhood Dream’ is packed to each corner with every truth and painful memory Giack had to give. Although Giack has now expressed his talent and creativity across many ground-breaking projects, including a giant 366 track album as a part of ‘The Royalty Instrumentality Project’, it can sometimes be incredibly insightful to reflect on the origins and context of fascinating and experimental artists. By looking at where an artist has been, in contrast to where they currently find themselves, you can gain an informative, albeit condensed idea of their journey as a person as well as a creative. In many ways, this beautifully in-depth debut inadvertently set out a loose blueprint for Giack’s future as an artist. In comparison to Giack’s later work, ‘Childhood Dream’ tends to have a more fundamental and focused attitude to instrumentation and production techniques. The simplicity and clarity in these stripped-back arrangements end up giving the album a charming and effective tone as it doesn’t distract from the source of the bitter-sweet narratives: Giack’s voice. Speaking of Giack’s voice, it's so expressive and rich in this album which is only enhanced with the use of double-tracking which fills the stereo space up with his emotional intent. Giack harnesses deep-set and perhaps previously under-processed feelings and thoughts in his performances. As he put it himself, “The album is the closure I needed to my childhood. It is an acknowledgement, the acceptance that the dreams we have and the rose-tinted glasses we have are painful to remove.” In terms purely of songwriting and production choice, ‘Morning’ is a clear highlight for me on this album. The decision to have thrashing, distorted guitar with no accompaniment other than Giack’s voice works so well in the choruses and draws attention to the part instead of masking it with layers of bass and drums. The reverb on the two parts that make up the song creates a clear physical space causing an authentic sensation of atmosphere and immersion. The joyous home-video samples from Giack’s childhood, heard in the title track, have a slightly melancholic and touching intention relating to how he honours his late Mother. As Giack put it, “The songs have some noise collections from my family tapes and it's a way to honour her memory and to tell her that I understand why she tried to keep the truth.” This album is often dark and pained, especially in the penultimate track, ‘Piazza Roma’. Although (unlike the others), the track is exclusively sung in Italian, I don’t believe understanding the lyrics is necessary to comprehend the pain in this harrowing and anguished piece. In the verses, the guitar is exhausted as though it itself is emotionally drained. It sluggishly carries the jangling chords all by itself, as Giack gives a similarly tired, yet determined vocal performance. Just before the choruses, a pause can be heard as though Giack is about ready to resign to grief, yet triumphantly, he rises up to sing his heart out in his native tongue. With the ‘This Is the Beginning’ intro and ‘This Is Not the End’ outro, Giack opens up his personal origin yet refuses to close it at this point because although, as Giack stated, that without his childhood bereavement, “I’d be someone else”, the grief does not define him. He therefore leaves the album open and even ends it as it begins, with a repeating sole note on the piano, implying optimism, self-growth and a strength in accepting his past. A stunningly poignant close to this expressive and emotionally challenging debut. How can Jeeni support artists like Giack Bazz? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Giack Bazz’s Showcase on Jeeni: https://jeeni.com/showcase/giack-bazz

10
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Jeeni a more robust music ecosystem for everyone.

The music industry is at a critical inflection point. After years of declining sales and waning fan enthusiasm, the rise of streaming has ushered in a new golden era for an industry that has benefited artists, songwriters, copyright owners, and fans alike. In 2019, streaming was the engine driving revenue growth in the US music industry for the fifth consecutive year. Download the 2020 Streaming Forward report, featuring the latest updates on streaming’s role in the music industry, how digital discovery is elevating new artists and genres, and what we can expect ahead. The Evolution of the music industry over the the last two decades has been staggering. The rise of streaming has revolutionized all facets of music, empowering artists and creators by expanding their access to fans, allowing music listeners to seamlessly connect with their favorite songs whenever and wherever they want, and driving new music choice and creativity. For fans, copyright owners, and creators alike, the positive impact of this evolution has been monumental: with total music stream reaching the one trillion mark in 2019, fans are listening to more music than ever before, and the industry is enjoying a multi-year growth cycle driven by the streaming economy. Over the next seven years the streaming revolution will only grow more powerful. Fast-forwarding we can expect: Forecasts remain just that of the industry's trajectory in the future. While the impacts of Covid-19 are still being felt, and have undoubtedly impacted the music industry, we can expect streaming growth to continue. What we cannot forecast is what new music consumption behaviors might surprise us, and new innovations by the streaming services that we have not begun to see. But with growing optimism and increasing inward investment attracted by the streaming-driven hyper growth, the music industry is experiencing boom times – for consumers,record labels and publishers and most of all creators. Click here to view the 2020 Streaming Forward Report. Click HERE to visit or return to jeeni.com

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