As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

Jeeni Blog

Helping the next generation of talent to build a global fanbase

As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

Reluctantly we cannot avoid a discussion about the impact of Coronavirus. Yesterday my son flew to Manilla in the Philippines where there is a state of emergency and where the community will be placed under quarantine for one month. At Jeeni HQ, key personnel have decided to self-isolate and social distance for the sake of our family, our loved ones and the business. It's all become very real, very fast.

I have handpicked some relevant articles for our members, but it's a bit doom and gloom I am afraid.

John Ochoa states: "By now, the detrimental effects of the global coronavirus pandemic on the music industry are loudly heard. Major festivals around the world are postponing or outright cancelling their 2020 editions. This month alone, Coachella and Stagecoach, Ultra Music Festival, SXSW, Lollapalooza Argentina, Treefort Music Fest, Brussels' Listen! Festival and several other major events were called off or postponed. The aftermath has impacted everything from music conferences and award shows—this year's Winter Music Conference, ASCAP Experience, Nickelodeon Kids' Choice Awards and BMI Latin Awards were all cancelled or postponed—while the amount of cancelled national and international tours continues to grow seemingly on the daily.

As the coronavirus continues to spread, so too do its ramifications on the music industry. While industry experts and analysts are projecting that the live concert business could stand to lose billions, the financial fallout is virtually immeasurable at this point". http://bit.ly/2U1EH38

Norton and Denham conclude: "The coronavirus pandemic is scary for many who live on tight margins or don’t have the security of a steady paycheck. That includes independent musicians, venue owners, promoters, and others whose livelihood depends on a thriving and functioning arts and music scene". http://bit.ly/2IMuSAW

The Digital Fix has started a discussion about how we can help? They say that: "We should buy physical CDs or downloads enabling artists to keep the money for themselves. and invite every band/artist to share their music with links to buy". http://bit.ly/3aW501o

But is that enough, surely we can do more? What about lobbying the streaming services that pay artists peanuts. This could be the trigger to get them to offer some real help.

Let's have some positive proposals from this community. Online collabouration instead of face to face rehearsals and jams? How to help our more vulnerable members get through if things get really tough? Over to you.

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12
Mar

Jeeni - 'Coming Into Focus'

Friday 22 January saw the first of a month long project for Jeeni, as they work to connect directly with their members. 'Coming Into Focus' is a collection of Zoom meetings, set up for Friday afternoons at 2pm, giving performers, artists, writers and fans the chance to relay their user experiences and chat directly to the directors of the business. With music platforms under increasing scrutiny from government committees, as well as their users, now seems the perfect time to meet the feedback face to face. Jeeni's ethos of 'Ethical, Honest, Fair' means they aren't afraid to hear what many are choosing to ignore. The directors' believe their platform can offer a better way for the music industry to operate and have been striving for this for the past 3 years. From an online 'open' invite, the whole of social media was invited to register for the meeting and for a first outing, the take up was good. There was also a quick questionnaire to complete, to give an outline of usage of the platform. Once into the Zoom arena, guests were personally greeted by CEO Shena Mitchell, who gave a short briefing on the company, the reasons for starting the focus group project and it's plans going forward. The attendees were then given the 'floor' to discuss their experiences. 'Coming Into Focus' - Jeeni meeting The group was an international mix of musicians, songwriters and music fans, with their feedback being extremely positive. All were amazed musicians, artists and performers were going to be earning 100% of the income generated by their postings, merchandise and tickets. This was seen as a huge positive against other platform competitors. There were some great ideas coming from the group, which Jeeni is interested in developing further. One of the attendants, a recent graduate of The Songwriting Academy was keen to understand the process of uploading his work, and generating an income from this. Another participant, recently arrived from the Southern Hemisphere to the UK, wants to use the site and the Jeeni network to connect with fellow musicians and music fans. Shena was also told, fans want easy access to new and diverse music, rather than the constant stream of similar tracks which follow your previous choices on other platforms. The next 'Coming Into Focus' meeting is scheduled for Friday 29 January at 2pm. To receive your invite, follow the link and register your details, http://focusgroupjeeni.eventbrite.co.uk/. There is even a rumour Roger Watson, an industry legend and Jeeni ambassador, who has sold over 500-million albums in his incredible career, may join the call! www.jeeni.com

10
Aug

Jeeni reaches 50% of funding target in just a few hours.

Within hours of going public on Crowdcube Jeeni hit 50% of its overall £150K target. We launched our public raise at 10am this morning and we have already reached £75K. As you can imagine here at Jeeni HQ we are celebrating. After all our extremely hard work we are delighted that so many investors share our vision. Join them and help us reach our target. Check out our pitch here. https://bit.ly/3BhEeia Jeeni is a fast-growing entertainment company that rewards independent musicians and performers ethically and safely. Our achievements include: Over 4,000 active independent musicians and performersOver 2,300 brilliant artist showcasesOver 2.6million audience outreachOver 10,000 views in less than one hourManagement from senior roles at Apple, Chrysalis Records, Arista Records and EMI MusicGRAMMY-Award Winning ambassadors and supportersCurrent membership and audience growth rate of 4% per monthOver £350,000 raised in previous rounds for less than 10% equity, with a current company valuation of £4.5million We invite you to help us accelerate our success and scale up for the best benefit of our members and investors. Join our fast-growing family of 22 lead investors and over 400 smaller investors, and we look forward to answering any questions you may have. Please check out our pitch here: https://bit.ly/3BhEeia #Jeeni #invest #ethical #alternative #musicians #performers #crowdcube #crowdfunding

03
Sep

COUNTDOWN IS ON 6 DAYS LEFT TO INVEST

It seems like a long time ago that Jeeni announced that they had reached their funding target in 6 days and were aiming to overfund. Well they did and now they have 6 days remaining and if you want to see our pitch click HERE. Jeeni, the social music platform that brings artists closer to their fans and shares revenue ethically, has successfully raised over £340K on Crowdcube across three rounds. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We set a target to raise £100,000 for 2.4% with a pre-market valuation of £4M,” says Jeeni founder Shena Mitchell. “And while we have the support of several major investors, the beauty of Crowdcube is that artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more than ever in this Covid-19 New Normal, and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our iOS and Android apps. With the financial backing secured, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is greatly increased. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

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