Jeeni Blog

Helping the next generation of talent to build a global fanbase

As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

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As the Coronavirus Pandemic directly impacts Songwriters, Musicians and Artists - what can we do to help?

Reluctantly we cannot avoid a discussion about the impact of Coronavirus. Yesterday my son flew to Manilla in the Philippines where there is a state of emergency and where the community will be placed under quarantine for one month. At Jeeni HQ, key personnel have decided to self-isolate and social distance for the sake of our family, our loved ones and the business. It's all become very real, very fast.

I have handpicked some relevant articles for our members, but it's a bit doom and gloom I am afraid.

John Ochoa states: "By now, the detrimental effects of the global coronavirus pandemic on the music industry are loudly heard. Major festivals around the world are postponing or outright cancelling their 2020 editions. This month alone, Coachella and Stagecoach, Ultra Music Festival, SXSW, Lollapalooza Argentina, Treefort Music Fest, Brussels' Listen! Festival and several other major events were called off or postponed. The aftermath has impacted everything from music conferences and award shows—this year's Winter Music Conference, ASCAP Experience, Nickelodeon Kids' Choice Awards and BMI Latin Awards were all cancelled or postponed—while the amount of cancelled national and international tours continues to grow seemingly on the daily.

As the coronavirus continues to spread, so too do its ramifications on the music industry. While industry experts and analysts are projecting that the live concert business could stand to lose billions, the financial fallout is virtually immeasurable at this point". http://bit.ly/2U1EH38

Norton and Denham conclude: "The coronavirus pandemic is scary for many who live on tight margins or don’t have the security of a steady paycheck. That includes independent musicians, venue owners, promoters, and others whose livelihood depends on a thriving and functioning arts and music scene". http://bit.ly/2IMuSAW

The Digital Fix has started a discussion about how we can help? They say that: "We should buy physical CDs or downloads enabling artists to keep the money for themselves. and invite every band/artist to share their music with links to buy". http://bit.ly/3aW501o

But is that enough, surely we can do more? What about lobbying the streaming services that pay artists peanuts. This could be the trigger to get them to offer some real help.

Let's have some positive proposals from this community. Online collabouration instead of face to face rehearsals and jams? How to help our more vulnerable members get through if things get really tough? Over to you.

Retro microphone on stage in restaurant. Blurred background

04
Jun

JEENI WELCOMES JOHN ALTMAN

We are proud and privileged to announce that the legendary John Altman is backing Jeeni as Ambassador and Mentor.  John is the musician's musician, composer, producer, arranger, orchestrator, conductor of the Royal Philharmonic Orchestra, instrumental hit-maker for superstars like Bjork, George Michael, Diana Ross, Jimi Hendrix, Quincy Jones, Muddy Waters, Bob Marley, Eric Clapton, Little Richard, Van Morrison - in fact, everyone who's anyone!   Check out John's latest video here HERE John Altman

04
Aug

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earn us less than the cost of a pizza per month Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition. Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us. Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate directly with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype. Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip-Offs. We just can't breakthrough, and even when we think we're making progress as artists we get ripped off. Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us, we've made every mistake in the book. Our mission is to help you achieve success and avoid rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names. Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to breakthrough, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken word? Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainment ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work or can't find it even if they do. Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting? Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that? Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni raised 50k in the first 5 days and are working hard to get more investors on board with more investments still coming in. When we hit all our targets we can help give our new artists the recognition they deserve. If you want to see our pitch click HERE. You can invest for as little as 10 pounds and you will be directly helping independent musicians and performers take back the control.

12
Mar

Voices of 2021

BBC Sounds has just released it's longlist of nominees for the 'BBC Sound of 2021', a prophecy of who they believe will be filling your playlists for the upcoming year, from the best rising talent. Now in it's 19th year, this year's longlist was compiled by a panel of 161 industry experts, including former nominees Billie Eilish (2018) and Stormzy (2015). The winner will be announced in January on BBC News and BBC Radio 1. The 10 acts hoping to win the top spot are: Alfie Templeman - Indie PopBerwyn - Soul Poet / BalladsBree Runway - Trap / R&BDutchavelli - Rap / Hip-HopGirl In Red - Indie PopGreentea Peng - Psychedelic SoulGriff - Bedroom PopHolly Humberstone - Pop BalladsPa Salieu - Rap MaverickThe Lathums - Indie Band To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also ineligible. The top five will be revealed in the New Year on BBC Radio 1 and BBC News, with one artist announced each day from Sunday 3 January until the winner is unveiled on Thursday 7 January. Covid-19 has made launching a music career trickier than ever - and to date, only four of the nominated acts have played a headline gig, which explains the strong showing of bedroom and DIY artists on the list. 2020's winner, Celeste, also suffered setbacks from the pandemic hangover, as her new album release was delayed. Instead she chose to release well received tracks, 'Stop this Flame' and 'Little Runaway' to give us a taster of what is to come. She also became the first singer to ever record an original track 'A Little Love' for the John Lewis Christmas campaign. Her debut album, 'Not Your Muse' is now being released Feb 26th. https://www.youtube.com/watch?v=fwuJFAsZD0k