Jeeni Blog

Helping the next generation of talent to build a global fanbase

Ariana May, 'Suffolk Bay' Single Review

/ By Doug Phillips
Ariana May, 'Suffolk Bay' Single Review

At just 16, Ariana May has reached a level of musical maturity that demands respect and attention. On Suffolk Bay, her vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings. 

Ariana May has been an integral part part of Jeeni, from contributing unique and wonderful tracks to our pop channel, to being a part of our artist partnership programme with Daisy Chute. It seems as though our support has been well received too, according to some encouraging feedback from Ariana about her time with us, "I've felt so supported by Jeeni, it has been great to feel such a backing from a brilliant company!"

Instead of just singing about an emotion-rich memory based in Suffolk Bay, Ariana opts to take you there instead. As well as providing atmospheric imagery, the audio of the waves creates a sort of organic alternative to a textured synth of filtered noise; the panning and treatment of which works perfectly to fill in the spatial gaps of the stripped back arrangement. 

Ariana’s vocal melodies are so delicate on this single that they sometimes flitter and almost evaporate before swooping back in and folding into the warmth of the reverbed piano. As light as her voice may sound, she doesn’t let that delicate element detract from any power or intended sentiment that it holds. 

The romantic imagery in the lyrics recounts a memory but can also be seen as a narration of the unfolding of the track itself, “When you felt the music go right through your bones”. The ethereal and spacey nature of Ariana’s high-register singing certainly does at times feel as though it cuts right through you. Lyrically, Ariana also references the mythical creature, sirens which mirrors an eerie and fantastical resemblance considering the nautical setting and Ariana’s enchanting vocal performance. 

Deceptively simple ‘Suffolk Bay’ actually has a lot to unpack, instrumentally. The theatrical piano takes precedence in the accompaniment and strings are used to tastefully embellish choice moments of the track. A sparing approach to the strings really lends to their effectiveness and impact; they cleverly swell and disappear periodically much like the waves do. Instead of flowing in long, held notes like Ariana’s voice, the piano chugs along in a steady, pulsing rhythm, creating a complimenting relationship between the two styles. 

This single came with an equally dramatic and stirring video which you can check out here: https://jeeni.com/suffolk-bay-by-ariana-may-2/ 

How can Jeeni support artists like Ariana May

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

Check out Ariana's Showcase here: https://jeeni.com/showcase/arianamay/

14
Jan

Weekly Round-Up #7

The latest news on all things Jeeni, music and entertainment.  Happy new year from Jeeni! We're constantly trying to enrich our database with new art for listeners to explore and enjoy and so, on this edition of Weekly Round-Up, we wanted to keep everyone updated on the new developments and additions that have been going on here at Jeeni. New Releases on Jeeni:  Jeeni’s database of incredible new music has recently been expanded with new projects from a variety of artists ranging from hip-hop to country. Baby Panna, Ariana May, Richard Murray, Lennox Campbell and DarkStarGraver have all recently uploaded new projects onto Jeeni. Exciting new music is what fuels Jeeni and allows us to promote and boost the artists behind them.  If you want to feature your work on Jeeni or if you’re already a Jeeni artist and want more of your work to be added to your showcase, contact us at doug@jeeni.com or ella@jeeni.com and we can sort everything out for you!  New Review blogs:  As more inspiring and inventive work is uploaded to Jeeni, as are more reviews. DarkStarGraver released an album late last year titled ‘Over The Bridge & Far Away’. Jeeni’s review of the album claimed that, “If you had any familiarity with this Portsmouth rapper’s refreshing and inventive brand of UK hip-hop, then it should be of no surprise that his newest album is as buoyant, animated and thought-out as it is.”  We also had the pleasure of reviewing Maple Sky’s ‘Wearing Red’, a smoky and lush opening track from their self-titled EP. A “perfect sonic epitome of the smooth jazz inspired outfit”, ‘Wearing Red’ is certainly a must-listen for jazz-heads.  Finally, Richard Murray’s anticipated new album, ‘Fire Sale’ was reviewed on Wednesday. “Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music.”  Jeeni University Partnerships:  Jeeni is keen to operate and work with various universities to uplift blossoming and brand-new artists and to provide an ethical and supportive means of showcasing their talent to a worldwide platform. As well as getting young students and artists interested in becoming a Jeeni artist and making use of our marketing and artist liaison team, we’re also offering roles to become a part of the Jeeni team itself. Right now, we have our roles advertised with BIMM and Middlesex Unis, as well as on our Indeed page (https://uk.indeed.com/jobs?q=jeeni&l&vjk=a98f08cca58bd410).  Make sure you're following us on social media to keep up to date with new releases from our artists, our reviews and any job openings: Instagram: https://www.instagram.com/jeenimusic/   Twitter: https://twitter.com/jeenimusic   Facebook: https://www.facebook.com/jeenimusic   Linkedin: https://www.linkedin.com/company/33222018/admin/  

06
Jun

Never too late for Jeeni!

by Mel Croucher I was a young man living in Stockholm. It was the summer of 1969 and I was flat broke. I had the clothes I stood up in, a diploma in architecture and a kazoo. I was too shy to be a busker, so I invented pay-on-demand live-streamed entertainment. I became a human jukebox. I got me an abandoned cardboard box just about big enough to hide inside, and I cut a horizontal slot near the top for my media input/output. Below the slot I punched eight holes to act as the graphic user interface. The reason there were eight holes was because I only knew eight songs, and I scrawled the song title alongside each hole. The idea was for passers-by to provide me with digital input commands by sticking their finger through the hole of their choice, and I would give them a short rendition of the selected song on my kazoo. As a token of their appreciation they would reward me with loose change dropped through a small vertical slot labelled Thank You in English and Swedish. It was very hot squatting inside that box. So here we are, more than half a century later, and the music industry should be in crisis. As a result of the pandemic, artists and musicians have seen their venues close down, festivals cancelled, tours abandoned, and wary audiences slink off to go online. The new normal for live performers should be that they are well and truly buggered. But I am delighted to say the very opposite is true. The new normal has revealed that the traditional models for the entertainment industry were a hoax. All those record labels, agents, managers, ticketers and merchandisers were a bunch of parasites. Half a century later, the new generation doesn't even need a kazoo and cardboard box to squat in for a live performance. They've got smartphones. And they don't need to rely on passers-by to busk at. They've got a global audience, thanks to utilities like Soundcloud, Tidal and Jeeni. Even on Facebook we have the facility for interminable live broadcasts of self-indulgent shite from the box-room. And I'm not just talking about singers and musicians. The same applies to actors, dancers, poets, voiceovers and kazoo virtuosos. There are more independent artists than ever before who have been able to break into the mainstream without any support from a lousy label, a poncy publisher, a suffocating sponsor, mingy manager or arrogant agent. This is an entertainment revolution, where digital distribution, streaming platforms, social media and online marketing tools have changed the way artists perform their work and reach out to fans. By cutting out all the spongers, an independent artist can suddenly enjoy a number of important advantages. To me, the most important is that they now have 100% complete control over the direction of their music, spoken word and creative work. They also have full control over distribution, marketing, artwork, merchandising, deadlines, gigs, ticketing, prices, schedules - in fact all of those affirmative decisions about their creative vision. But it's not just about control. The new normal means that independent artists can keep 100% of all the profits generated from sales, streams, licencing deals, merchandise, and small change dropped through cardboard slots. The reason they can do this is because without the parasites they own all their own stuff. Independent artists own the master rights to their creative work, which means they also have the freedom to negotiate licensing, streaming and publishing deals, and they don’t have to worry about shyster contracts, expensive lawyers, and signing over their rights. Of course the parasites are not going to give up without a fight. Book agents, publishers, distributors and publicists are still clinging on, years after it became obvious that nobody really needs them now that anyone can self-publish in the digital age. In the music and entertainment industry the leeches will still argue that they are vital, even though they already know they are dead. They will keep trying to treat artists like idiots and tell them they don't have the money for mastering, or production or touring or merchandise. Which is a lie, because if artists don't have to pay the leeches then they will save the money. Artists will also be told that they have a limited network of fans and contacts, whereas organisations and labels have access to big fat fanbases and red hot connections with professionals, promoters, booking agents and media. This is an even bigger lie, demonstrated by the fact that even a no-hoper musician like me has a Facebook network big enough to fill The Royal Albert Hall, including the bogs, with or without social distancing. The biggest problem I can foresee in this brave new world of independent entertainment is lack of discipline. Put simply, if creatives were once prepared to rely on a bunch of parasites and leeches, they must now learn to rely on themselves, and that involves actually getting down to some hard work and doing stuff, irrespective of whether or not they have oodles of native talent. Desperation and hunger is an excellent motivator, so I invite the independent artists and performers of the new normal to get hold of their own electronic cardboard box and give it a go. And above all, don't forget to have fun while you're about it. Mel Croucher is the founder of the UK videogames industry, and writer of the most widely-read, longest-running column in computer journalism. He is the founder director of Jeeni and owns a black T-shirt. Click HERE to visit or return to jeeni.com

26
Mar

New Music Friday from NPR Music

Have a listen to New Music Friday from NPR, via their Spotify link. They're half hour podcast gives you the background on some of their favourite releases, whilst the playlist lets you immerse yourself into a comprehensive, eclectic mix of 70 tracks, giving you over 4 hours of the best tracks from today's album releases. Singer and rapper Noga Erez. Her new album, KIDS, is out on Mar. 26.Dudi Hasson/Courtesy of the artist You will hear about the new Israeli rap sensation Noga Erez, who is being tipped for a worldwide breakthrough. Her new album "KIDS" released today, is infectious and full of hooks that strut and rage with fearless abandon, whilst calling her generation to unify and understand each other. Also on the New Music Friday show: the jazz legend Dr. Lonnie Smith, more sonic adventures with Tune-Yards, country singer Miko Marks, serpentwithfeet and more. Nate Chinen of WBGO and Jazz Night in America joins WNXP's Jewly Hight, contributor Christina Lee and WXPN's John Morrison, along with NPR Music's Tom Huizenga, Marissa Lorusso, Stephen Thompson and Robin Hilton as they share their picks for the best new albums out on Mar. 26 https://open.spotify.com/playlist/5X8lN5fZSrLnXzFtDEUwb9?utm_source=embed_v2&go=1&play=1&nd=1 www.jeeni.com www.npr.com