Jeeni Blog

Helping the next generation of talent to build a global fanbase

Ariana May, 'Suffolk Bay' Single Review

/ By Doug Phillips
Ariana May, 'Suffolk Bay' Single Review

At just 16, Ariana May has reached a level of musical maturity that demands respect and attention. On Suffolk Bay, her vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings. 

Ariana May has been an integral part part of Jeeni, from contributing unique and wonderful tracks to our pop channel, to being a part of our artist partnership programme with Daisy Chute. It seems as though our support has been well received too, according to some encouraging feedback from Ariana about her time with us, "I've felt so supported by Jeeni, it has been great to feel such a backing from a brilliant company!"

Instead of just singing about an emotion-rich memory based in Suffolk Bay, Ariana opts to take you there instead. As well as providing atmospheric imagery, the audio of the waves creates a sort of organic alternative to a textured synth of filtered noise; the panning and treatment of which works perfectly to fill in the spatial gaps of the stripped back arrangement. 

Ariana’s vocal melodies are so delicate on this single that they sometimes flitter and almost evaporate before swooping back in and folding into the warmth of the reverbed piano. As light as her voice may sound, she doesn’t let that delicate element detract from any power or intended sentiment that it holds. 

The romantic imagery in the lyrics recounts a memory but can also be seen as a narration of the unfolding of the track itself, “When you felt the music go right through your bones”. The ethereal and spacey nature of Ariana’s high-register singing certainly does at times feel as though it cuts right through you. Lyrically, Ariana also references the mythical creature, sirens which mirrors an eerie and fantastical resemblance considering the nautical setting and Ariana’s enchanting vocal performance. 

Deceptively simple ‘Suffolk Bay’ actually has a lot to unpack, instrumentally. The theatrical piano takes precedence in the accompaniment and strings are used to tastefully embellish choice moments of the track. A sparing approach to the strings really lends to their effectiveness and impact; they cleverly swell and disappear periodically much like the waves do. Instead of flowing in long, held notes like Ariana’s voice, the piano chugs along in a steady, pulsing rhythm, creating a complimenting relationship between the two styles. 

This single came with an equally dramatic and stirring video which you can check out here: https://jeeni.com/suffolk-bay-by-ariana-may-2/ 

How can Jeeni support artists like Ariana May

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

Check out Ariana's Showcase here: https://jeeni.com/showcase/arianamay/

22
Nov

Kastopia - Self-titled EP Review

Kastopia’s eponymous debut project is a rapid and uncontainable demonstration of their light-hearted and fun-first brand of fusion jazz.   Helpfully, the group have curated an excitable and varied ‘influences’ playlist on Spotify. Featuring Kamasi Washington, GoGo Penguin and TOOL, the only similarities here are a tendency for experimenting and expanding the constraints of rhythm and metre. Aptly, most of these tracks burst outwards with passion and the joy of musicianship and although the group quite accurately states in their short bio, ‘No one sounds like us’, they have certainly adopted that energetic mindset here in these three breathless tracks.  A possible strain of influences not featured on their playlist is the superhuman Japanese brand of jazz fusion such as ‘Casiopea’ and ‘Dimension’. The latter of which lent their talent to Nintendo for select Mario Kart 8 soundtracks, a game that comes to mind regularly throughout ‘Kastopia’.  Music like this where no sole part takes precedence can be a challenge to mix effectively due to a core reference point (typically vocals) being non-existent, but the production on these tracks is so solid. This is likely as a result of the musicians having an obviously adept understanding of their own instrumental tone and capabilities, but also from the pure time and care taken by the producers and mastering engineers to bring out the final dazzling qualities.  The synergy between the Kastopia members is so satisfying to hear. At times, Kastopia are so tight and intuitively intwined that they come across as a sort of hivemind that has a masterful control over all elements of its sound. However, it’s important to remember that Kastopia runs on distinct individuality and personality expressed on each instrument;  Scott Bentley’s adaptive and assertive distorted guitar, the atmospheric and mood-shifting keys from Nicholas Twine Padin, Felix Barret’s bass, commanding the rhythm section with slaps and rumbles and all three at the mercy of William Moore’s relentless and robust drumming. These make up the nuts and bolts of the new jazz fusion super power, Kastopia.  How can Jeeni support artists like Kastopia?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team  Check out Kastopia's page on Jeeni: https://jeeni.com/?s=kastopia

03
Sep

The People's Lounge - Meet My Ancestors

Meet My Ancestors is Championing Zimbabwean Arts: Performance and Workshop Established in 2020. A theatrical production and album telling stories from Zimbabwean culture. Through ancient mbira music fused with contemporary sounds. The multidisciplinary performance piece aims to challenge the concept of UK mainstream theatre. Additionally, exploring the imposition of western music structures on music from cultures around the globe. They will be performing at the Global Bandstand Weekender 2021. Also, they will be performing at Victorious Festival 2021. Where you can see them perform and host a drum workshop - Presented by The People's Lounge.  Meet My Ancestors is composed and arranged by London-based actor, songwriter, multi-instrumentalist and vocalist John Falsetto. John is set to star as Mr Snow in Carousel at Regent’s Park Open Air Theatre this summer. And has composed music for theatre, including the award-winning The Jungle by Good Chance Theatre and Ben Johnson’s Volpone for Tangle Theatre Company. Since announcing Meet My Mancestors, the project has received funding from the Genesis Foundation. The Mbira music endeavour features one of Zimbabwe's artists of the moment in Probeatz. Although only establishing in 2020 the group are already making a name for themselves performing and running workshops. Including residency at Battersea Arts Centre and Hawkwood CFT. Meet My Ancestors is a perfect example of the independent talent that Team Jeeni can support, by having a showcase on Jeeni.com. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.• We empower our audience and reward them every step of the way.• We promise to treat our members ethically, fairly, honestly and with respect. Check out their showcase here on Jeeni:   Meet My Ancestors | Showcase | JEENI. Along with other showcases to add to your playlist. jeeni.com. The People's Lounge Meet My Ancestors will be performing at the Global Bandstand Weekender - Presented by The People's LoungeGBW is bringing some of the Freshest Tropical Sounds from around the World to Portsmouth for a Free Weekend Festival at Southsea Bandstand from Sat 31st July – Sun 1st August 2021 | 12.30-6pm | @ Southsea Bandstand | Portsmouth | FREE PUBLIC EVENT! And at the Victorious Festival, World Music Village 2021.

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com