Jeeni Blog

Helping the next generation of talent to build a global fanbase

Ariana May, 'Suffolk Bay' Single Review

/ By Doug Phillips
Ariana May, 'Suffolk Bay' Single Review

At just 16, Ariana May has reached a level of musical maturity that demands respect and attention. On Suffolk Bay, her vision is translated through her expressive piano playing and is then fully realised by her sweet, graceful vocals which glide as delicately as the accompanying strings. 

Ariana May has been an integral part part of Jeeni, from contributing unique and wonderful tracks to our pop channel, to being a part of our artist partnership programme with Daisy Chute. It seems as though our support has been well received too, according to some encouraging feedback from Ariana about her time with us, "I've felt so supported by Jeeni, it has been great to feel such a backing from a brilliant company!"

Instead of just singing about an emotion-rich memory based in Suffolk Bay, Ariana opts to take you there instead. As well as providing atmospheric imagery, the audio of the waves creates a sort of organic alternative to a textured synth of filtered noise; the panning and treatment of which works perfectly to fill in the spatial gaps of the stripped back arrangement. 

Ariana’s vocal melodies are so delicate on this single that they sometimes flitter and almost evaporate before swooping back in and folding into the warmth of the reverbed piano. As light as her voice may sound, she doesn’t let that delicate element detract from any power or intended sentiment that it holds. 

The romantic imagery in the lyrics recounts a memory but can also be seen as a narration of the unfolding of the track itself, “When you felt the music go right through your bones”. The ethereal and spacey nature of Ariana’s high-register singing certainly does at times feel as though it cuts right through you. Lyrically, Ariana also references the mythical creature, sirens which mirrors an eerie and fantastical resemblance considering the nautical setting and Ariana’s enchanting vocal performance. 

Deceptively simple ‘Suffolk Bay’ actually has a lot to unpack, instrumentally. The theatrical piano takes precedence in the accompaniment and strings are used to tastefully embellish choice moments of the track. A sparing approach to the strings really lends to their effectiveness and impact; they cleverly swell and disappear periodically much like the waves do. Instead of flowing in long, held notes like Ariana’s voice, the piano chugs along in a steady, pulsing rhythm, creating a complimenting relationship between the two styles. 

This single came with an equally dramatic and stirring video which you can check out here: https://jeeni.com/suffolk-bay-by-ariana-may-2/ 

How can Jeeni support artists like Ariana May

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

Check out Ariana's Showcase here: https://jeeni.com/showcase/arianamay/

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

05
Jun

Beta-Testers Wanted

Jeeni is a platform that we have been developing for over a year now, for Independent Musicians and Performers and is in a new beta testing phase. JEENI is a multi-channel streaming service for original and unsigned talent. Jeeni provides a showcase for musicians and performers to put their talent in the spotlight, giving superfans the power to make them stars. The Jeeni promise, is to treat their creative talent ethically, fairly, honestly and with respect. Most importantly Jeeni is committed to – No hype. No adverts. No rip-offs. No Fakes, and making sure that the artists get 100% of their direct sales. The Covid-19 pandemic has made the last year very difficult for new and emerging artists as well as established ones, which is why we believe it is now more important than ever to support not just music makers but artists across the creative industries. Jeeni is presently looking for beta-testers to help us improve the site. A beta-tester simply registers for a FREE account, then designs their own showcase by uploading their music and videos and give us feedback on their user experience. Please contact Shena@jeeni.com or call 07703567196 if you are interested and want to find out more. Check out Jeeni today: https://jeeni.com/

05
Jun

Jeeni announces FREE Membership for all Musicians, Performers and Fans, whilst artists keep 100% of everything they earn.

Live venues are out, but your audience is still there. That's why we have turned our online streaming service, from subscription based membership to absolutely FREE. We are determined to support all Musicians, Performers and Pros to earn money while the COVID-19 pandemic prevents them from playing live shows. As the entertainment industry pumps out new ways of thinking to support creatives in this troubled time, we as a team are agile and committed to change the platform day to day if necessary. In the meantime we have spent the last week working hard behind the scenes to make sure Jeeni is there is help and removed membership fees and restructured the platform so you can get paid directly to your bank account or PayPal account, with no hidden fees or charges. So How Does It Work? Jeeni is an online showcase that puts your talent in front of a global audience. We do all the work and you reap all the rewards. No hype, no adverts, no scams, no rip-offs, no fakes, no charge. We give you all the tools you need to showcase your talent, and reach out to your target audience in safety. You will be able to keep 100% of everything you earn from the sale of your music, donations, live streaming and merchandise. We have responded fast to update the platform this week to reflect the changing offer, our sole purpose to support musicians and performers in such uncertain times. We are looking for members of the Independent Musicians and Performers Community Group to join us and help us beta test and develop the platform faster, so we can scale and showcase your music globally. You may not have a showcase and just love listening to your favorite bands or acts for free, but as a FAN you can also join and help us test the site. So what's the catch? There is none... you have nothing to lose, everything to gain, all in a completely free and in a safe environment. Jeeni promises to treat you ethically, honestly and with respect, so that you can stay creative and stay safe. Check us out and join us, just two easy steps entirely for FREE. www.jeeni.com