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Ivy Eye – On My Mind - Single Review

/ By Doug Phillips
Ivy Eye – On My Mind - Single Review

Electronic duo, Ivy Eye makes a formidable case for the wellbeing of disco with their latest revival effort, ‘On My Mind’

In just a short period of electronic anthem creation, UK electronic act, Ivy Eye have steadily been building more and more traction with their disco revival endeavor. Joining the likes of Jessies Ware, Midnight Generation and Róisín Murphy, in the electronic rejuvenation of disco, Ivy Eye have an even more on-the-nose appreciation of the 70s club music. And ‘On My Mind’ is no exception. Consisting of Matthew Benham and Rory Sheppard, Ivy Eye continue to raise the bar of their dance/disco quality with their newest single.

A swirling crescendo opens the track which is met with short, sharp strings, a four-to-the-floor kick-clap beat and a host of synth pads, all joined together as a glittery, shimmering entrance into this electric single. The introductory instrumental takes a rest as the vocals enter for the first verse. A restless synth bass bounces all over the simple, dependable dance beat as various guitar parts stab into the off-beats. Every component of Ivy Eye’s instrumental feels like it’s bursting with energy and personality, almost as though they’re all desperate to be a part of the fun.

After a classic dance riser to elevate the impact and excitement, the first chorus erupts but only for a moment. Almost acting as a teaser for the true chorus, which the twosome still has up their sleeve. This half-chorus is a great way of whetting the listener’s appetite before the main course of funk-dance-disco.

After another verse, the chorus enters in a similar way, except now, most of the instrumental leaves to let the vocals shine to begin with, a classic disco feature. Once the rest of the instruments join in with the celebration, Ivy Eye takes the brave step in picking up where Daft Punk left off with a little help from the vocoder. An iconic sound, made famous by the likes of Stevie Wonder, Peter Frampton and of course, Daft Punk, the vocoder (or similar device, talkbox) manipulates instruments with the help of the performer’s mouth to give the instrument a voice-like quality. This unique and undeniably funky effect is perfect for a song like ‘On My Mind’

The full chorus pay-off delivers in full as the track celebrates in the journey it’s had in the last three minutes. Hinting at the chorus earlier on the track instead of having two main choruses was a stroke of genius and really eases the listen of this disco banger. This perfectly produced track is a promising and exciting sign from an act like Ivy Eye who are so young in their path as artists.

This single acts almost as a love letter to a whole group of styles and eras and Ivy Eye should be applauded for this celebratory triumph of a composition.

Ivy Eye will be performing at Victorious festival this August (26th-28th) get your tickets now and check them out!

How can Jeeni support artists like Ivy Eye?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. 

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

22
Jul

New Survey Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music. The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed: 57% of adults said music had helped them cope with lockdownAround one million adults say they have taken up an instrument during lockdown71% think music makes them more productive at work/studying Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety. “Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin. The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

12
Oct

1 DAY TO GO

So here we are, heading into our final day of this raise, and what would you expect us to do? Trumpet our success? There's no need to state the obvious. Beg for additional pledges? It's not our style to beg. Thank everybody from the bottom of our hearts? We've already done that. Leave it all up to you? It's always been left up to you. Let's help save the world instead. The United Nations report on climate change has issued "code red for humanity," and a roadmap has just been published for the music industry to lower carbon emissions and stop global destruction. The scientists responsible hope it will inspire millions of music fans to live more sustainably too. The report has taken two years of research data supplied by the band Massive Attack, and it recommends "super low carbon practices to deal with how musicians, promoters, tour managers and agents should work in order to keep the rise in global warming restricted to 1.5 degrees." Really? In which case there is one music organisation which has been putting every one of their recommendations into practice since the day it was founded. That's right, it's us! Here at Jeeni ... • No Team Jeeni members commute to work. We all work from home. • Team Jeeni members do not use private or public transport for any work operations. • All meetings, conferences, interviews and recordings are held online.  • We keep Jeeni offices carbon-neutral to the best of our ability, and they are completely paper-free. • Jeeni festivals and performances are all held online, and involve no audience transport whatsoever. • Our mission is to provide an ethical alternative for artists, audiences and investors. Always has been. Always will be. If what we are doing here at Jeeni strikes a chord with you and with yours and with what you believe in, then you know what to do. And there's one day left to do it. Check out our pitch here: https://bit.ly/3BhEeia With love, Team Jeeni

22
Jul

Investors flock to back anti-rip-off crowdfunder

the Jeeni platform in action Yesterday's Government report took months to come to a conclusion that every musician has known for years. Performers are getting ripped off by the streamed music giants. "While streaming has brought significant profits to the recorded music industry, the talent behind it sees pitiful returns," said Julian Knight, MP. Now, Her Majesty's Government intends new legislation to give musicians and songwriters the right to "equitable remuneration", but like so many empty promises and good intentions that may be an ambition which proves impossible to deliver. But there is an ethical alternative to the problem. It's an online app called Jeeni. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked yesterday's Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.