Ivy Eye – On My Mind - Single Review

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Ivy Eye – On My Mind - Single Review

Electronic duo, Ivy Eye makes a formidable case for the wellbeing of disco with their latest revival effort, ‘On My Mind’

In just a short period of electronic anthem creation, UK electronic act, Ivy Eye have steadily been building more and more traction with their disco revival endeavor. Joining the likes of Jessies Ware, Midnight Generation and Róisín Murphy, in the electronic rejuvenation of disco, Ivy Eye have an even more on-the-nose appreciation of the 70s club music. And ‘On My Mind’ is no exception. Consisting of Matthew Benham and Rory Sheppard, Ivy Eye continue to raise the bar of their dance/disco quality with their newest single.

A swirling crescendo opens the track which is met with short, sharp strings, a four-to-the-floor kick-clap beat and a host of synth pads, all joined together as a glittery, shimmering entrance into this electric single. The introductory instrumental takes a rest as the vocals enter for the first verse. A restless synth bass bounces all over the simple, dependable dance beat as various guitar parts stab into the off-beats. Every component of Ivy Eye’s instrumental feels like it’s bursting with energy and personality, almost as though they’re all desperate to be a part of the fun.

After a classic dance riser to elevate the impact and excitement, the first chorus erupts but only for a moment. Almost acting as a teaser for the true chorus, which the twosome still has up their sleeve. This half-chorus is a great way of whetting the listener’s appetite before the main course of funk-dance-disco.

After another verse, the chorus enters in a similar way, except now, most of the instrumental leaves to let the vocals shine to begin with, a classic disco feature. Once the rest of the instruments join in with the celebration, Ivy Eye takes the brave step in picking up where Daft Punk left off with a little help from the vocoder. An iconic sound, made famous by the likes of Stevie Wonder, Peter Frampton and of course, Daft Punk, the vocoder (or similar device, talkbox) manipulates instruments with the help of the performer’s mouth to give the instrument a voice-like quality. This unique and undeniably funky effect is perfect for a song like ‘On My Mind’

The full chorus pay-off delivers in full as the track celebrates in the journey it’s had in the last three minutes. Hinting at the chorus earlier on the track instead of having two main choruses was a stroke of genius and really eases the listen of this disco banger. This perfectly produced track is a promising and exciting sign from an act like Ivy Eye who are so young in their path as artists.

This single acts almost as a love letter to a whole group of styles and eras and Ivy Eye should be applauded for this celebratory triumph of a composition.

Ivy Eye will be performing at Victorious festival this August (26th-28th) get your tickets now and check them out!

How can Jeeni support artists like Ivy Eye?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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22
Jul

New Survey Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music. The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed: 57% of adults said music had helped them cope with lockdownAround one million adults say they have taken up an instrument during lockdown71% think music makes them more productive at work/studying Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety. “Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin. The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

03
Sep

The Creator of Jeeni.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” It is day 5 today and we have raised 98% of our target £100K. If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest! There was once a little Quaker boy called Charlton, who got sent off to a nice school in Oxfordshire. Charlton liked videogames very much indeed, and when he turned thirteen he became a fan of one particular game which was called Deus Ex Machina. It was hopelessly life-affirming and it allowed him to influence the plotline and outcome, just like a load of similar games. But it was also the first truly interactive movie, running in real time, with voice actors and a full music soundtrack. It came with a large monochrome poster of the face of a beautiful, innocent, yet alluring lady robot, which the boy hung on his wall. And that thought pleases me, because I was the creator of the game, and my intention was to blow the minds of children just like Charlton. Ten years later, he was no longer a Quaker schoolboy but a stroppy atheist, and he was making a living writing very naughty cartoon strips and highly scurrilous columns for a computer magazine called PC Zone. I hope his career choice was influenced by the naughty cartoon strips and scurrilous columns I was writing for the rival magazines he devoured, but I suspect he already considered me to be an old fart. Back then I believed it was my mission to take the piss out of anyone and everyone in the computer industry, and so did young Charlton. He was calling himself Charlie by then. Charlie Brooker. Today, Charlie Brooker is probably best known as the creator of the Netflix phenomenon Black Mirror. In a brilliant episode, he didn’t just nick my idea of an interactive movie where players influence the plotline and outcome, he went and did it for real. He set his episode in 1984, which was the year of my game’s release, and he hung my old poster on the wall for a touch of authenticity. And yes, he did ask permission. And yes, I was more than happy to give it to him. And no, he didn’t pay me. Brooker’s use of the branching narrative was absolutely seamless, and when the viewer-player-actor makes a choice via a mouse or remote control there is absolutely no buffering involved. And just like in my old game, if the viewer-player-actor refuses to make a choice, then the movie-game-stage makes it for them. In the future, I am sure this technique will become an active tool of the porn and ultra-violence industries, but consumers of mainstream entertainment have become more and more bone idle over the years. In fact vast numbers can’t even be bothered to select the crap entertainment they watch or play, but allow algorithms to select for them. So no, this is not the future of movies, it’s the past. Charlie Brooker didn’t predict this, and neither did I. It was predicted by Ray Bradbury in his 1953 novel Fahrenheit 451, where books have been banned because they encourage people to think, and the 1966 film of that story was one of my greatest influences. In the movie, the writer/director François Truffaut introduces us to a world in which the masses consume pap via personal screens, and believe they have choice in determining the outcome of all sorts of vacuous plotlines. They don’t, of course, and the purpose of such so-called entertainments is to pretend the people have a say in the way things are run, what choices they have, and what garbage they believe in. And here we are, more than half a century later, living in just such a society. And we don’t even need movies to condition the masses, we can use videogames. People who live-stream their gameplay are called streamers. People who watch them playing are called lost souls. Today more people watch streamers play sports simulations than watch live sport. This passive practice is ridiculously popular on streaming sites like Twitch, YouTube and a whole host of others. Even back in 2014, Twitch streams for computer games attracted more traffic than America’s leading cable and satellite network HBO, with professional streamers mashing up high-level play and banal commentary. Now they can extort big money from sponsors, subscriptions, and donations. Last year, passive viewers watched active players for more than 450 billion minutes of streamed content on Twitch alone, as the streamers jiggled and babbled while playing with themselves at FIFA 19, Monster Hunter World and all the rest. One such streamer is a charming young man called Richard Tyler Blevins, who sports attractive neon-tinted hair and goes by the name of Ninja. He has minted around ten million dollars from subscribers who pay to watch him play a game called Fortnight. Let me just make that clear – they are not paying to play Fortnite themselves, they are paying to watch Mr Ninja play. Fortnite involves a hundred players at a time who fight and butcher one other to the death until only one is left alive, all in high-definition video. There are currently 200 million players of the game. The youngest players are aged eight, which should worry their parents, but probably doesn’t because mom and pop are too busy passively watching some other streamer. The average age of a Fortnite player is 13, which is the same age as the schoolboy Charlie Brooker was when my hopelessly life-affirming game helped turn him into a potty-mouthed cynic. At least I know I succeeded in something. Click HERE to visit or return to jeeni.com

08
Sep

Jeeni is going to Victorious Festival!

Victorious Festival is the UK’s biggest metropolitan festival and is set to return to Southsea Seafront this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood, Rag ‘n’ Bone Man and many more. At the event we will be busy spreading the word with our key messages, informing people of our most recent success in our latest Crowdcube round, how we managed to acheive "Mover and Shaker Status", raising nearly 70% of our £150k target in a week. Over the weekend we will be interviewing various artists and explaining why supporting a cause like Jeeni is so important, and if you have not already heard: Jeeni is the number one ethical alternative to streaming platforms like YouTube and Spotify. We allow artists and performers to keep 100% of everything they earn through our platform. No Adverts, No Fakes. We are excited about our slot at the Victorious Festival and we will be sure to take this priviledged opportunity to shout out to as many who will hear what makes Jeeni so great. We hope to meet you there if you are going, and if you do you can pledge on site. But you don't have to wait to see us at the festival. You can pledge investment today and become part of our movement that is fighting to save the face of music and protect artists. You can pledge as little as £10 investment in Jeeni today you will ensure artists will have a future music career worth working in. For more information check out our pitch - https://bit.ly/3BhEeia *Capital at Risk. And congratulations to our ticket winners! Earlier today gave away 2 Victorious Festival tickets to one of our social network followers and we hope they have a great time. Be sure to follow us on our Instagram @Jeenimusic to get involved with our other posts and keep in touch for future promotions and updates.

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