Ivy Eye – On My Mind - Single Review

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Ivy Eye – On My Mind - Single Review

Electronic duo, Ivy Eye makes a formidable case for the wellbeing of disco with their latest revival effort, ‘On My Mind’

In just a short period of electronic anthem creation, UK electronic act, Ivy Eye have steadily been building more and more traction with their disco revival endeavor. Joining the likes of Jessies Ware, Midnight Generation and Róisín Murphy, in the electronic rejuvenation of disco, Ivy Eye have an even more on-the-nose appreciation of the 70s club music. And ‘On My Mind’ is no exception. Consisting of Matthew Benham and Rory Sheppard, Ivy Eye continue to raise the bar of their dance/disco quality with their newest single.

A swirling crescendo opens the track which is met with short, sharp strings, a four-to-the-floor kick-clap beat and a host of synth pads, all joined together as a glittery, shimmering entrance into this electric single. The introductory instrumental takes a rest as the vocals enter for the first verse. A restless synth bass bounces all over the simple, dependable dance beat as various guitar parts stab into the off-beats. Every component of Ivy Eye’s instrumental feels like it’s bursting with energy and personality, almost as though they’re all desperate to be a part of the fun.

After a classic dance riser to elevate the impact and excitement, the first chorus erupts but only for a moment. Almost acting as a teaser for the true chorus, which the twosome still has up their sleeve. This half-chorus is a great way of whetting the listener’s appetite before the main course of funk-dance-disco.

After another verse, the chorus enters in a similar way, except now, most of the instrumental leaves to let the vocals shine to begin with, a classic disco feature. Once the rest of the instruments join in with the celebration, Ivy Eye takes the brave step in picking up where Daft Punk left off with a little help from the vocoder. An iconic sound, made famous by the likes of Stevie Wonder, Peter Frampton and of course, Daft Punk, the vocoder (or similar device, talkbox) manipulates instruments with the help of the performer’s mouth to give the instrument a voice-like quality. This unique and undeniably funky effect is perfect for a song like ‘On My Mind’

The full chorus pay-off delivers in full as the track celebrates in the journey it’s had in the last three minutes. Hinting at the chorus earlier on the track instead of having two main choruses was a stroke of genius and really eases the listen of this disco banger. This perfectly produced track is a promising and exciting sign from an act like Ivy Eye who are so young in their path as artists.

This single acts almost as a love letter to a whole group of styles and eras and Ivy Eye should be applauded for this celebratory triumph of a composition.

Ivy Eye will be performing at Victorious festival this August (26th-28th) get your tickets now and check them out!

How can Jeeni support artists like Ivy Eye?

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10
Jun

Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians! The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.” Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.” Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly! Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left! If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com Or, you can just stick with what you know and keep filling the pockets of billionaires? Click HERE to visit or return to jeeni.com

10
Jun

The Death of Letitia

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we're working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! Black lives matter. Unless black lives feature in a videogame, in which case they don't matter a toss. I still remember the feeling of hope and despair when I played Daley Thompson's Decathlon for the first time. That was way back in the Olympic year of 1984, and it was a primitive sports simulation from Ocean software for a little home computer called the 48k Sinclair ZX Spectrum. Daley Thompson was an Olympic gold medal winner from Notting Hill. He had a fine body, and a great moustache, and according to his skin he was the son of his assassinated Nigerian dad. Anyway, I fired up the game and there on my glowing colour monitor was the pixilated figure of Daley, the great black athlete, running along a red cinder track. The thing was, the programmers had made him white. No, I couldn't believe it either. A huge crowd of spectators also appeared in the gameplay, and every one of them was as white as a Ku Klux Klan convention in a chalk pit. It's not as if no black characters ever appeared in videogames. Almost all the assassins, hoodlums, terrorists, monsters and mobsters were black, and their purpose was to be killed off willy nilly. Apart from Michael Jackson. He was the hero in a Sega videogame called Moonwalker and his role was to rescue kidnapped children and take them home. So there was nothing creepy about that, was there. Mind you, wee Michael was mostly as white in the game as he was in real life. For a real black and white issue from the early twenty-first century, I have revisited Ethnic Cleansing, developed by Resistance Records for PC desktop machines. That's the one where the white player gets sent off on a quest to murder blacks. It is equal opportunity racism, because you also score points for killing Latinos and Jews. And speaking of equal opportunities let's hear it for the computer character Letitia who appears in an update of Deus Ex, which is set in a cyberpunk future. Letitia lives on a rubbish dump, she is as horny as she is simple, and she speaks minstrel drivel in the sort of deep-South accent last heard in a Mel Brooks parody. You couldn't make it up. Except that's exactly what they did. And shame on you Mary DeMarle for writing it, Amanda Strawn for acting it, and Square Enix for publishing it. In the USA, over 70% of all African Americans play video games, but they make up less than 3% of game developers, which tells me quite a lot about the state of the play over there. This side of the pond, things are much better, where we have over 10% of people working in game development of a BAME demographic. That's a higher percentage than their number in the national working population, and way higher than in UK publishing, tv and music. This is good news, but it's where the good news ends. Last time I visited a major gaming studio in pre-lockdown, I did see several black faces. One was on security at street level, one was behind the reception desk, two were behind the counter in the canteen, and one was swilling out the bogs. The number of black and minority ethnic decision-makers in the UK computer gaming industry is shockingly low. As a result, race has lagged way behind gender and sexuality when it comes to stereotypes in gaming. Mainstream game designers tend not to question a norm, and they rarely rock the boat by refusing to carry out a questionable storyboard handed down to them by predominantly white hands from above. Most game designers I come across have less creative imagination than Rufus my Irish Setter, not to mention a much poorer sense of loyalty and the inability to lick their own genitalia. Video games have always followed movies in characterisation, and they are painfully stiff with stereotypes. Historically, lazy, myopic creatives have allocated blacks four roles - the violent black, the servile black, the sidekick black and the comedy black. I am removing sports games and music games from my list, since they exhibit no imagination whatsoever, but simply copy real people from the real world, unless you happen to be Daley Thompson or Michael Jackson, of course. The blame for all this lies squarely with the course leaders who purport to teach video game creation in universities and colleges. I have never met a creative course leader who is darker skinned than me, and I'm a sort of mottled puce. They may well instruct their students to bung in a character of the negro persuasion as if to fill some sort of racial minority quota, a bit like when those tv adverts suddenly started to feature blacks doing non-traditional things. Like working in building societies, and driving new cars. The change is coming through the independent video game creators, the so-called home-brew developers, and the change had begun in the UK way before the Black Lives Matter movement gathered such momentum. Creative change always comes from the mavericks and rarely from the corporates. As for the people who play the games, next time you come across a racial stereotype you know what to do. Take a knee. To the groin of the writer, programmer and publisher. The Death of Letitia, from Deus Ex: Human Revolution Click HERE to visit or return to jeeni.com

05
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Independent Musicians and Performers Community Group

The Independent Musicians and Performers Community (IMAP) has been set up by the founders of Jeeni. Our Community is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... the list is endless. We connect, collaborate, share and support each other, while we have some fun and make a real difference. We are a completely independent group and have no interest in political debate in this community. We encourage our members to share their original music and performances. Jeeni launched IMAP 28 days ago today with the single purpose of helping and supporting fellow artists with relevant news, blogs, stories, videos and top tips on how to cope in these challenging times. We scan the media every day for what support is available for musicians and performers. We make it our mission to wade through lengthy documents and policies so you don't have to, and we grab the main highlights and takeaways to make it easy for you to absorb the plethora of information swimming around. The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it's inevitable that many will try to profit from COVID - 19, by introducing unethical and downrights crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same. IMAP is an active community group with over 1.2K new members in 28 days 2.8K approved for sign up, and 2.2K posts, comments and reactions. We very much want our members to invite their friends, families and other artists, we are all in this together and your great ideas need to shared. It doesn't matter where you are around the globe, and we would love to hear more about what other community groups are doing to support their members. Take a look at the Independent Musicians and Performers Community and join us today. You will be welcomed with open arms. https://www.facebook.com/groups/2529935880656436/about/ Shena and Mel

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