Jeeni Blog

Helping the next generation of talent to build a global fanbase

Barrington Levy performing with 16 global acts. JAM Festival 10 April 2021.

/ By Shena Mitchell
Barrington Levy performing with 16 global acts.   JAM Festival 10 April 2021.

One of the great success stories of the 80’s, arrived on the dancehall scene and swiftly remodelled it in his own image. Although numerous DJ’s and vocalist would rise and fall during this decade, Levy was one of the few with staying power, and he continued releasing massive hits well into the 90’s. Born in Kingston, Jamaica, as a youngster, Barrington Levy formed the Mighty Multitude with his cousin Everton Dacres.


They started off playing the sound systems and cut their first single, “My Black Girl,” in 1977. All of 14, Levy broke out his own the next year and recorded his debut solo single, A Long Time Since We Don’t Have No Love.” It didn’t have much of an impact, however, the teen’s appearances in the dancehalls were eagerly awaited events. It was at one of these that Levy met former singer turned producer Junjo Lawes and New York-based producer Hyman “Jah Life” Wright. The pair took the youth into King Tubby’s studio, accompanied by the Roots Radics, and recorded a clutch of cuts. The first fruits of this union were “Ah Yah We Deh,” quickly followed by “Looking My Love”, and “ Wedding Ring Aside.” Success was immediate, but it was the mighty “Collie Weed” that really cemented the teen’s hold of dancehall.

“Shine Eye Girl”, was a smash follow up, and the young Levy was now in great demand. A stream of singles followed “Jumpy Girl”, a lovely version of Horace Andy’s “Skylarking”, “Reggae Music”, Levy joined forces with producer Alvin Ranglin for another sting of hits—“Never Tear My Love Apart,” “Jah”, “You Made Me So Happy,” and “When You’re Young and in Love.”Levy’s rich vocals were made for duets, both with other vocalists and DJ’s, and it wasn’t long before the young star was also recording collaborative singles. Toyan was a great foil on “Call You on the Phone”, he paired with Jah Thomas on “Moonlight Lover” and “Sister Debby”, and joined forces with Trinity for “Lose Respect” and a follow-up, “I Need a Girl” in 1980. That same year, Levy made a sensational appearance at Reggae Sunsplash, then returned in 1981. During these early years, the singer seemingly spent all of his time between the recording studios and the dancehalls. Amidst the deluge of singles, four albums arrived as well between 1979 and 1980. First up was Bounty Hunter, which boasted three smash singles—“Reggae Music”, “Shine Eye Girl”, and “Looking My Love” –and a clutch of other tracks that were just about as good. In Britain, the Burning Sounds label released Shine Eye Gal, also a hits heavy package which included the title track-track, “Collie Weed”, and “Ah Yah We Deh.” It was swiftly followed by the mighty Englishman, an absolutely fabulous record which was overseen by the unbeatable studio grouping of Junjo Lawes and two of King Tubby’s protégés—Scientist and Prince Jammy. A veteran of the clubs, he brought the spontaneity of the DJ to his records while returning vocals back to the sound system scene which had been purely the realm of the Djs.
Utilizing old roots rhythms revitalized by the Radics, and giving the songs a hard, but danceable edge, Lawes and Levy together helped establish a whole new dancehall sound.

1980’s Robin Hood merely affirmed that everyone in Jamaica already knew: That Levy was now the biggest star on the island, with a talent that was unbeatable. Or more accurately, he was king of the singers, because ruling beside him was DJ Yellowman, another Lawes’ discovery, that was brought to him by Barrington Levy. Robin Hood was as big as its predecessor and was beginning to have an impact in Britain as well, where both it and Englishman had been released by the Greensleeves label. Not surprisingly, both albums heavy rhythms would provide the building blocks for the Scientist V Prince Jammy dub clash album. Unfortunately, Levy’s very popularity was now beginning to have some serious drawbacks. Even before stardom arrived, the singer had noticed with delight fans taping his sets at the dancehalls, and these tapes were coming back to haunt him. Suddenly, the shelves were buckling under the weight of the bootlegged albums, featuring not just older pirated live material, but also unreleased outtakes and recycled older singles. In response, Levy didn’t release a new album for two years, but in the meantime, new singles more than made up for it. From 1980 came such hits as the haunting Lawes-produced “Mary Long Tongue” producer Linval Thompson’s “Too Poor,” and a string if hits cut with Karl Pitterson, including “ I Have a Problem” and “Even Tide Fire a Disaster”. And as the decade progressed, the flood hits continued. “I’m Not in Love”, “You Have It”, “Tomorrow Is Another Day”, “Robberman”, “BlackRose” “My Women”, and “Money Move” were just a small number of the hits released between 1981 and 1983, with the latter song the biggest smash of the batch. Levy even tried his hand at self-production, recording such excellent songs as “In the Dark” and “Love of Jah.” Amongst there were fabulous singles recorded for Joe Gibbs, “My Women” included.

1983 finally saw the release of Levy album “Money Move”. The latter was excellently overseen by George Phang and boasted a stupendous group of rhythms that Sly & Robbie had specifically made for the producer. In the U.K, the burning sounds label also released Hunter Man, a greatest-hits collection. But the hits were still coming on strong; in 1984 none were bigger than Levy and Jah Screw produced “Under Mi Sensi.” The pair would also record a new album that year, Here I Come, whose title track would the top 50 in the U.K The album itself took Britain by storm and ensured that Levy walked away with the Best Vocalist Award at Britain’s Reggae Awards. It was also these songs that secured his spot in the Guinness Book of World Records, as the first reggae artist to hold both 1st and 2nd place slots in the charts. The same year, the singer also joined forces with another young singer who was tearing up the dance floors, Frankie Paul, for the intriguing sound clash set Barrington Levy meets Frankie Paul. 1985 brought Prison Oval Rock (the Volcano Jamaican label release, and not to be confused with the RAS label’s U.S. compilation of the same title), which found the singer joining forces with Lawes again, for another roots-fired set equal to its predecessors. It had been six years since Levy burst onto the scene with all the force of a nuclear weapon. Now in his early twenties, the singer’s output significantly began to slow. He did return to Reggae Sunsplash in 1987 and would remain a top attraction at the festival until 1985. He also released “Love the Life you Live” in 1988, a rather patchy effort compared to previous releases. It was to be his last new album until 1991. But Levy wasn’t a spent force yet. Before the ’80s were over, he scored two more hits with “My Time” and “Too Experience”, both under the aegis of producer Jah Screw, and both covers of songs written by Bob Andy (ex-Paragons and also of Bob & Marcia fame).

Signing with MCA in the U.S., Levy attempted to cross over into the North American market with 1983’s Barrington. Produced by Lee Jaffe, the album featured a re-recorded “Under Mi Sensi”, and boasted strong songs as “Murderer” and “Vice Versa Love” and “Be Strong”, a major hit in the Caribbean and South America. However, the relationship with MCA was not a happy one and Levy quickly departed. Meanwhile, back in Britain, the singer was chalking up another hit with “Work”. In 1994, Levy was joined by Beenie man on the singles “Two Sounds” and “Murderer”. Both soon reappeared as fiery jungles remixes.

Barrington will also be performing in the JAM Festival, which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8 pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

12
Mar

Award-Winning Photographer Shoots Via 'Virtual World'

As the official photographer in the Jeeni team, Sharron Goodyear is an Award-Winning International Photographer and Film Maker, having won Fashion & Boudoir Photographer of the Year through the Master Photographer Association, with 14 years of industry experience. She has now taken her award-winning talents to shoots via the 'Virtual World' and Jeeni CEO, Shena Mitchell, put her to the test. Sharron Goodyear - Award-winning photographer Sharron specialises in working with entrepreneurs, musicians, performers and artists from around the world. Her photo-shoots are VIRTUAL, enabling her to work with a global client base, directing her subjects in their homes or on location, from her UK studio via the internet. Sharron took the below photographs of Shena, more than 50 miles from her subject! However, having an eye for positioning the camera, perfect attention to detail and the ability to put Shena or any subject at their ease. Eliminating any self-consciousness or embarrassment, meant the whole event was simple and painless. The results speak for themselves. Shena Mitchell - CEO & Founding Partner of Jeeni Shena described her virtual shoot experience, "As Founding Director of Jeeni, I wanted to make sure our subscribers are in great hands, so I booked a VIRTUAL shoot in the comfort of my own home. The intention was to increase my social media presence. I had so much fun and Sharron created over 30 shots to choose from. I picked my favourites and changed my profile picture on Facebook. Within a few hours I had gained 210+ likes, 134 comments and 4 shares. Instant success!" Getting ahead of your competition, is tough on so many levels and from a marketing perspective, there comes a point when 'selfies' just aren't up to the task. Whether you need portraits for profiles, album covers or merchandise, investing in proper photography is always money well spent. It also allows you to get creative and experiment with a different 'look' or a new 'style' to help with your branding. Whatever your skills and talents, Jeeni subscribers will be able to realise the benefits of Sharron's award-winning expertise via her website, plus she is offering a special rate of £95 to Jeeni subscribers for the month of March. So, book your slot, check your internet connection and double-check your teeth for spinach! www.jeeni.com www.sharrongoodyear.com

07
Apr

Naëve on Music, Performing and Life during 2020

Having described herself as an outcast in life and the music world we ask Naëve what have been the key challenges and new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni’s online JAM festival.  Naëve is a project born at the beginning of 2019 as a rebellion against all rules and constrictions that keeps us into our ‘tiny given little boxes’ since birth. As for the film ‘Big  Fish’, my fishbowl started to feel a little too tight, I needed a bigger one for myself. Labelling and categorising everything, has always been something I refused to comply to since I remember.  I’ve always been an outcast, in life and in the music I write and for this, I haven’t been  always understood.  Felt horrible for a while but, in time, I got that people use to fear what they do not understand, they fear change and what is new so, I made sure to be clearer and clearer for them in time. To my surprise, more and more people started to get closer.  I decided to keep the influences and ditch the genres, even following an emotional and logical tie to every single one of the genres that I rework in my music.  This brand new fusion sub-genre that I would call ‘Retro Groove’, is based pretty much on writing what comes to mind, binding the genres together and following simple melodic similarities. With what concerns lyrics writing, instrumentals is what inspires me. I believe that music in general, is an identification of feelings, emotions that often differ very distinctively from each other, other times, instead, they layer up so, when I write lyrics, I  first listen carefully to the musical part, until it makes me feel something or leads right back to specific memories. Then I write about that. Because I never pretend to be the Diva that I am not, what you find in my songs is exactly what I would say to you if I ever meet you in person. No filters, no beating around the bush, pretty much "what you see (or hear)  is what you get".  I am at a point in my life that I genuinely don’t care about what others may think or if I say something in a way, I may offend someone. I’m living my freedom happily and this, I  believe, is why I can write my songs in ways that have never been done before. I’m not the kind of person sugarcoating thoughts or happening, I try to make them feel sweeter and more bearable because, all in all, life is never like the cover of VOGUE. Also, more often than not, real heroes are the ones who are left unsung. I will sing and about them. I will celebrate them.  Even before my first release, the project caught the attention of several labels. Despite lockdown restrictions, I have already signed a record deal with an international indie label,  been proposed other two record deals and two publishing deals and received very much support from Blogs, pluggers, radios and so on. My fan base has started to grow steadily and I cannot be happier.   For the ‘big sound’ you can hear in my songs, you might think that a whole orchestra or something of the sort has been recorded in it. Truth is, that I work together with an  incredibly talented producer (and boy, oh boy if I am picky with producers) that manages  everytime to get in my head and help developing the initial idea according to the inputs,  lines and melodies I give to him.  For that very reason, I thought to be a good idea to involve a basic big band, usually, because big bands are pretty big so, I needed to recreate that studio sound live but without exceeding the number of players on stage. We are 11.  One of my unreleased songs has even got us into the Yamaha Boogie & Blues future stars competition finals, that was our very first live gig with this project, then the World shut down, exactly two days before the finals.  That was scary, a new born project could have collapsed at any time.  When a project is that new, without the chance of playing live shows, it becomes very  difficult to grow a proper fanbase.  ‘Joy’, my first single release, has been extremely risky to put out. The willingness for people to change is always extremely hard to achieve and I was very concerned about that.  I’m saying this because ‘Joy’ is a Gospel song, a genre that has always mostly been kept within Church doors. I took a leap of faith and... It worked. Many brothers and sisters from  Evangelic Communities around the World started to show their curiosity and support and it absolutely felt like winning the Euro Million!!  The idea before ‘Joy’ was something between the lines: ‘Wow, Gospel music is such beautiful uplifting music of hope, let’s bring it to everyone. That was the reason behind this song.  Thinking about it now, I feel very happy about how everything is progressing, mainly seeing how much interest people are having in my music.  I decided to continue to write during the lockdown and between them, when was possible and safe to go recording, I decided to continue and work about the messages that I want to pass to my supporters and so ‘L.A.M.E.’ was born.  Feminism is quite present in my work and more than ever is a concept, a way of life that needs to be supported today. Sometimes, I really believe that there has been a strong regression regarding how women are perceived in society and in the Music Industry. It seems, somehow, that very often women are seen as something that has to be used, not cherished. Thanks also to my upbringing (and to Madonna’s music), I understood that my value is decided by me, not everybody else and nevertheless by men (I don’t hate you, fellas, calm down) and that my life belongs to me and me only, I’m the only one who calls the shots end of story.  So, L.A.M.E. was born after a date gone wrong. The kind of date that starts well and ends terribly wrong...you know the feeling. That ended wrong because sometimes, when people can’t get what they want, they can be incredibly mean and they aim to target your self-esteem attempting to decrease your value. I didn’t let him. I wrote a song about the whole story. It’s an empowering song, for all women who have ever felt ‘not enough in their relationships, psychologically manipulated by ‘supposedly’ their better half. Sometimes,  people take advantage of our vulnerability to enforce their beliefs, it never ends well.  The message that I would give is that you only know your value, don’t let anyone get to you, you are much more than that!!  You can go out without makeup, without expensive clothes or cars, villas, a tan or a size 6  and a DD cup, because when you smile, all of a sudden the world stops. That is your strength as a woman and your beauty. You decide for your life, your happiness and yourself.  Being very open-minded, I learned to know people at their true value and not the label been given to them and also, I can’t stand injustice of any kind. I want to channel this empowering message also to the LGBTQ+ Community.   The reason behind that is that I have always been surrounded by friends from the  Community and some of them are among my best friends ever so, indirectly, I lived their struggle through them on how people are perceived in society.   Is embarrassing how, still in 2021, we cannot still be understanding enough to leave people the freedom to live a happy life while feeling comfortable and loved in their own skin.  Then the idea for the video of L.A.M.E. was born. I’ve been lucky enough to cast two incredible actors from the Community that are very successful artists, then the idea to interchange roles and to show that there is not fear in beauty and that doesn’t matter what  ‘form’ you get, your true beauty always shines. Another risky project, that bore the fruits I  was hoping for and here we are.   The video has been watched more than 6k times within 4 months time (thanks to this platform as well as Youtube and Vevo) and liked/voted more than 3k times so, really glad with the results.  From the live side, during the lockdown, I had the opportunity to collaborate with Hot Vox in support of War Child UK and I was very honoured to be part of this crowdfunding campaign, as it helped to raise money for children and their families hit by war all over the  World.  I believe there will be more of these charity events for Naëve once it will be safe again to  play live.  The collaboration with Hot Vox continued with an online ‘Listening party’ that will be  available to watch from the 21st of April from this link https://hotvox.co.uk/event/naeve-listening-party/ Plus a funny interview I did for them so, I believe is something you really want to watch. You know, when life gives you lemons.....  I started to learn to play other instruments during the lockdown as well and I am quite a  confident player now.  Also, I will be shortly in the studio for my 3rd official release, so, I will be in ‘planning mode’  for a while plus, a brand new music video and after, the tour.   The very first tour for Naëve since the project was born so, pretty excited and feeling  blessed for what is coming. Naëve will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

10
Jun

Spotify Billionaire CEO Daniel Ek is out of touch with reality.

Spotify’s economic model has been widely condemned by musicians and songwriters for years, with critics claiming that the service pays out paltry royalties and gives major-label artists an unfair advantage via playlist placement and other promotional avenues. But according to CEO Daniel Ek, the problem is not Spotify, it’s those lazy musicians! The response among musicians and performers on social media has been extremely negative with many paying subscribers boycotting Spotify because of how badly it treats musicians. In 2020 more than any other year since Spotify launched, there’s been a surge of musicians talking publicly about their streaming royalties not being enough to live on – including a campaign in the UK (#BrokenRecord) that has trained its sights not just on streaming services, but on labels and the wider industry structures. Tom Gray who started #BrokneRecord campaign states: "This has been problematic for such a long time, and that’s why I call it ‘Broken Record’ because there’s nothing new about this. I’m just saying basically the same things that you’ve heard a million times. But the context has completely changed.” Many artists and fans believe there are no alternatives or options when it comes to music streaming. Being told by a billionaire to work harder and faster, isn’t likely to be the best artistic motivator, either. According to Ek, musicians need to get with the times and keep up a steady stream of content: “There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.” He concluded, “I feel, really, that the ones that aren’t doing well in streaming are predominantly people who want to release music the way it used to be released.” Jeeni is the newest offering in this, the fastest growing media sector. Created by Mel Coucher, a digital guru who wants the musicians and performers to take 100% of the money they earn - yes, you did read that correctly! Currently in the last 5 days of its 3rd crowd funding event, Jeeni smashed its £100k target in the first 6 days! Find out more at www.crowdcube.com/jeeni but you’ll need to be quick to invest, only 5 days left! If you’re an artist or performer, or just a follower of music who is wanting a better system, which offers everyone a service based on ethics, honesty and fairness then come and see how we do it, at www.jeeni.com Or, you can just stick with what you know and keep filling the pockets of billionaires? Click HERE to visit or return to jeeni.com