Jeeni Blog

Helping the next generation of talent to build a global fanbase

Barrington Levy performing with 16 global acts. JAM Festival 10 April 2021.

/ By Shena Mitchell
Barrington Levy performing with 16 global acts.   JAM Festival 10 April 2021.

One of the great success stories of the 80’s, arrived on the dancehall scene and swiftly remodelled it in his own image. Although numerous DJ’s and vocalist would rise and fall during this decade, Levy was one of the few with staying power, and he continued releasing massive hits well into the 90’s. Born in Kingston, Jamaica, as a youngster, Barrington Levy formed the Mighty Multitude with his cousin Everton Dacres.


They started off playing the sound systems and cut their first single, “My Black Girl,” in 1977. All of 14, Levy broke out his own the next year and recorded his debut solo single, A Long Time Since We Don’t Have No Love.” It didn’t have much of an impact, however, the teen’s appearances in the dancehalls were eagerly awaited events. It was at one of these that Levy met former singer turned producer Junjo Lawes and New York-based producer Hyman “Jah Life” Wright. The pair took the youth into King Tubby’s studio, accompanied by the Roots Radics, and recorded a clutch of cuts. The first fruits of this union were “Ah Yah We Deh,” quickly followed by “Looking My Love”, and “ Wedding Ring Aside.” Success was immediate, but it was the mighty “Collie Weed” that really cemented the teen’s hold of dancehall.

“Shine Eye Girl”, was a smash follow up, and the young Levy was now in great demand. A stream of singles followed “Jumpy Girl”, a lovely version of Horace Andy’s “Skylarking”, “Reggae Music”, Levy joined forces with producer Alvin Ranglin for another sting of hits—“Never Tear My Love Apart,” “Jah”, “You Made Me So Happy,” and “When You’re Young and in Love.”Levy’s rich vocals were made for duets, both with other vocalists and DJ’s, and it wasn’t long before the young star was also recording collaborative singles. Toyan was a great foil on “Call You on the Phone”, he paired with Jah Thomas on “Moonlight Lover” and “Sister Debby”, and joined forces with Trinity for “Lose Respect” and a follow-up, “I Need a Girl” in 1980. That same year, Levy made a sensational appearance at Reggae Sunsplash, then returned in 1981. During these early years, the singer seemingly spent all of his time between the recording studios and the dancehalls. Amidst the deluge of singles, four albums arrived as well between 1979 and 1980. First up was Bounty Hunter, which boasted three smash singles—“Reggae Music”, “Shine Eye Girl”, and “Looking My Love” –and a clutch of other tracks that were just about as good. In Britain, the Burning Sounds label released Shine Eye Gal, also a hits heavy package which included the title track-track, “Collie Weed”, and “Ah Yah We Deh.” It was swiftly followed by the mighty Englishman, an absolutely fabulous record which was overseen by the unbeatable studio grouping of Junjo Lawes and two of King Tubby’s protégés—Scientist and Prince Jammy. A veteran of the clubs, he brought the spontaneity of the DJ to his records while returning vocals back to the sound system scene which had been purely the realm of the Djs.
Utilizing old roots rhythms revitalized by the Radics, and giving the songs a hard, but danceable edge, Lawes and Levy together helped establish a whole new dancehall sound.

1980’s Robin Hood merely affirmed that everyone in Jamaica already knew: That Levy was now the biggest star on the island, with a talent that was unbeatable. Or more accurately, he was king of the singers, because ruling beside him was DJ Yellowman, another Lawes’ discovery, that was brought to him by Barrington Levy. Robin Hood was as big as its predecessor and was beginning to have an impact in Britain as well, where both it and Englishman had been released by the Greensleeves label. Not surprisingly, both albums heavy rhythms would provide the building blocks for the Scientist V Prince Jammy dub clash album. Unfortunately, Levy’s very popularity was now beginning to have some serious drawbacks. Even before stardom arrived, the singer had noticed with delight fans taping his sets at the dancehalls, and these tapes were coming back to haunt him. Suddenly, the shelves were buckling under the weight of the bootlegged albums, featuring not just older pirated live material, but also unreleased outtakes and recycled older singles. In response, Levy didn’t release a new album for two years, but in the meantime, new singles more than made up for it. From 1980 came such hits as the haunting Lawes-produced “Mary Long Tongue” producer Linval Thompson’s “Too Poor,” and a string if hits cut with Karl Pitterson, including “ I Have a Problem” and “Even Tide Fire a Disaster”. And as the decade progressed, the flood hits continued. “I’m Not in Love”, “You Have It”, “Tomorrow Is Another Day”, “Robberman”, “BlackRose” “My Women”, and “Money Move” were just a small number of the hits released between 1981 and 1983, with the latter song the biggest smash of the batch. Levy even tried his hand at self-production, recording such excellent songs as “In the Dark” and “Love of Jah.” Amongst there were fabulous singles recorded for Joe Gibbs, “My Women” included.

1983 finally saw the release of Levy album “Money Move”. The latter was excellently overseen by George Phang and boasted a stupendous group of rhythms that Sly & Robbie had specifically made for the producer. In the U.K, the burning sounds label also released Hunter Man, a greatest-hits collection. But the hits were still coming on strong; in 1984 none were bigger than Levy and Jah Screw produced “Under Mi Sensi.” The pair would also record a new album that year, Here I Come, whose title track would the top 50 in the U.K The album itself took Britain by storm and ensured that Levy walked away with the Best Vocalist Award at Britain’s Reggae Awards. It was also these songs that secured his spot in the Guinness Book of World Records, as the first reggae artist to hold both 1st and 2nd place slots in the charts. The same year, the singer also joined forces with another young singer who was tearing up the dance floors, Frankie Paul, for the intriguing sound clash set Barrington Levy meets Frankie Paul. 1985 brought Prison Oval Rock (the Volcano Jamaican label release, and not to be confused with the RAS label’s U.S. compilation of the same title), which found the singer joining forces with Lawes again, for another roots-fired set equal to its predecessors. It had been six years since Levy burst onto the scene with all the force of a nuclear weapon. Now in his early twenties, the singer’s output significantly began to slow. He did return to Reggae Sunsplash in 1987 and would remain a top attraction at the festival until 1985. He also released “Love the Life you Live” in 1988, a rather patchy effort compared to previous releases. It was to be his last new album until 1991. But Levy wasn’t a spent force yet. Before the ’80s were over, he scored two more hits with “My Time” and “Too Experience”, both under the aegis of producer Jah Screw, and both covers of songs written by Bob Andy (ex-Paragons and also of Bob & Marcia fame).

Signing with MCA in the U.S., Levy attempted to cross over into the North American market with 1983’s Barrington. Produced by Lee Jaffe, the album featured a re-recorded “Under Mi Sensi”, and boasted strong songs as “Murderer” and “Vice Versa Love” and “Be Strong”, a major hit in the Caribbean and South America. However, the relationship with MCA was not a happy one and Levy quickly departed. Meanwhile, back in Britain, the singer was chalking up another hit with “Work”. In 1994, Levy was joined by Beenie man on the singles “Two Sounds” and “Murderer”. Both soon reappeared as fiery jungles remixes.

Barrington will also be performing in the JAM Festival, which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8 pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

06
Jul

Artist Focus: Eden James

    Devoted to bringing depth, grit and sophistication to his alt-rock sound, Eden’s success has been steadily building momentum since 2002.    Hailing from Australia and currently residing in New York, Eden has been grinding and innovating for years, always striving for greatness in his craft. Eden joined Jeeni after being initially impressed with the marketing team and the brand established which at the time was led by Ella Venvell, “The first thing I noticed and liked about Jeeni is the quality of the visual design of the whole Jeeni brand and how it brands each artist’s posts. It’s slick and contemporary which is absolutely necessary if your content is going to stand out.” Jeeni are honored to be uplifting and supporting an artist of Eden’s caliber and it seems as though both us at Jeeni and Eden himself are excited to see what we can do for each other next.   Eden's style is in a lot of ways a romantic call back to the most iconic days of rock music.Eden is directly inspired by acts such as Leonard Cohen, Iggy Pop, The Strokes and a good many others. With such a lineup of rock icons to look up to, it’s no surprise that Eden’s own work is so varied, layered and mould-breaking. His voice is certainly reminiscent of the great Nobel Literature winning Bob Dylan, another one of his legendary influences. Full of character and swagger, Eden’s voice is no mere copy of Dylan’s however; Eden brings an unplaceable uniqueness and charismatic tone that is entirely his own. It's strangely refreshing to hear someone single-handedly bring back the golden years of rock with such fresh and exciting projects and performances.   If rockstars bothered carrying around resumés, Eden James’ CV would make for quite the read. Having a career lasting over two decades and contributing with the bands of Paul Simon, Bruce Springsteen and David Bowie, Eden has made a giant splash in the world of indie rock, “The last 6 months have been a huge success for me, winning 35 music and video awards from ceremonies around the globe, gaining chart entries on itunes and Amazon Music, and receiving a slew of reviews and interviews from some of the biggest music magazines out there, including Classic Rock magazine and American Songwriter magazine.”    Driven purely by a passion for music, Eden began his career as a musician in the early 2000s. Music has been Eden's ultimate goal since he was a young boy, “I have always been spellbound by music. I started playing the drums when I was 8 years old and around that time began listening closely to songs and how they were put together. I started writing songs in my teens so I’ve been making music a long time. I was, (and still am) very independent so I taught myself a few other instruments and began recording the songs I was writing. I released something very early on as an electronic artist, then realized my true passion was in the rock genre so began to focus on writing in that genre. I scraped together funds for the recording of my debut album and went ahead and recorded it and co-produced it in Brisbane Australia. The album was picked up by a large indie label called Collision Records Australia and the first singles were released in 2002 with the debut album to follow in 2003. Since then, I’ve never stopped releasing and producing albums.” Eden’s dedication to the rock genre and the industry as a whole is nothing short of astonishing and it's that kind of dedication that is essentially what keeps music alive and well.    If Eden wasn’t already a giant asset to Jeeni and its mission, He’s provided an exciting and busy list of Eden James projects that fans can look forward to this year:   1. Album release of "All the Good Blank Are Taken" Alternative Mix 2022 (with new artwork) OUT NOW!   2. Video Album Release of a concert: Eden James Live at Baby's All Right, NYC. Alongside album release on streaming platforms, too. (Potential Jeeni Exclusive, later this year!)   3. A limited edition vinyl record release of the 2021 album "All the Good Blank Are Taken" - August/September 2022.   4. Live shows in the summer with my New York-based band. Eden also hopes to tour all around Europe in addition to US shows.   5. Studio album number five (As yet untitled) - July to December 2022       Jeeni are honored to be uplifting and supporting an artist of Eden’s caliber and it seems as though both us at Jeeni and Eden himself are excited to see what we can do for each other next.    How can Jeeni support artists like Eden James?     JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.    • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.   

02
Feb

I K 8OY - ‘Let You Know’, single review

Stirring together afroswing with tuneful rapping, the first official release from Nigerian/British rapper, I K 8OY is a shimmering and glossy UK hip-hop achievement.   A new addition to Jeeni, I K 8OY began creating music back in Nigeria as a part of a band and moved to the UK to study. He began writing and recording music more centered around rap in 2018 however, like many artists, the pandemic caused a change in creative direction and I K began to take more inspiration from home and incorporated afrobeat ideas into his work. Jeeni is looking forward to propelling I K 8OY and increasing his outreach with our global platform.  The smooth, silky nature of 'Let You Know' is reminiscent of J Hus’s debut album, ‘Common Sense’. This likeness is particularly due to a grand approach to production and the luxurious electronic keyboard which warbles the jazzy chords across the syncopated beats. A jazz-scaling saxophone is positioned in the distant right of the stereo space and does an incredible job in advancing the suaveness and confidence of the track.  The tuning of percussive instruments, heard clearest in the intro, is archetypal of traditional Nigerian instrumentation such as the Dùndún or ‘Talking Drum’. A plucking palm-muted guitar then joins the tuned percussion and creates an ingenious polyrhythm that sits underneath the main beat. Although subtle, this attention given to the beat is such an effective device and really separates this track from other progressions in UK hip-hop genres.   I K’s voice is gravely, authoritative and demands your attention, so it’s certainly not coincidental that I K 8OY has named Rick Ross as one of his main influences. His rushed and unique rap delivery is catching to the ear and contrasts with the easygoing instrumental accompaniment. Stay tuned, because if ‘Let You Know’ is anything to go by, I K 8OY is just getting warmed up.  Album review Check out I K 8OY’s Jeeni Showcase here: https://jeeni.com/showcase/zhgeii1xjlpg/   How can Jeeni support artists like I K 8OY?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

21
Dec

Welcome to Our Annual Round-Up of The Jeeni Project for 2021.

The pandemic has had a devastating effect on independent musicians and performers who are the core subscribers to the Jeeni platform. 83% of our professionals have been unable to find regular work, 33% of our artists have not earned a penny since restrictions were lifted earlier this year, and 20% say they will give up the struggle for recognition permanently. In support of our existing membership, we agreed to suspend paid subscriptions during the lockdown and may do so again in light of the current situation. Our Generation-4 platform was released on schedule, and our Generation-5 platform is scheduled for release on Amazon Web Services in the second quarter of 2022. This year, our pre-market valuation increased by 12.5% to £4.5million. Our awards and grant funding increased to £245,540 since launch and our investment funding increased to £513,734 since launch. The number of members in our musicians and artists community increased to 9,979, of which 5,424 are often active and 4,555 are continually active. The number of artist showcases on Jeeni increased to 2,492 with a global audience outreach to 3,430,790 fans. Team Jeeni increased to 15 core members. We launched our popular channel of Inside Story celebrity interviews, alongside Artist-of-the-Day and weekly News Roundups. Our most recent Jeeni Festival was enjoyed by 27,489 viewers, of which 7,739 were live-stream, plus another 19,750 on catch-up. Our world première of the jazz opera Spring Street topped 67,000 viewers, and for the first time, we achieved 10,000 visits to the Jeeni platform in one hour. Four of our strategic partners have become prominent for mutually beneficial marketing and support: BIMM - Europe’s largest music institute, Gradfuel - with over 10,000 graduates on their books, SeedLegals - the UK’s Number One growth hub, and Chillblast - the UK’s most awarded PC manufacturer. Stay safe and well, The Jeeni team.