Having described herself as an outcast in life and the music world we ask Naëve what have been the key challenges and new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni’s online JAM festival.
Naëve is a project born at the beginning of 2019 as a rebellion against all rules and constrictions that keeps us into our ‘tiny given little boxes’ since birth. As for the film ‘Big Fish’, my fishbowl started to feel a little too tight, I needed a bigger one for myself. Labelling and categorising everything, has always been something I refused to comply to since I remember.
I’ve always been an outcast, in life and in the music I write and for this, I haven’t been always understood.
Felt horrible for a while but, in time, I got that people use to fear what they do not understand, they fear change and what is new so, I made sure to be clearer and clearer for them in time. To my surprise, more and more people started to get closer. I decided to keep the influences and ditch the genres, even following an emotional and logical tie to every single one of the genres that I rework in my music. This brand new fusion sub-genre that I would call ‘Retro Groove’, is based pretty much on writing what comes to mind, binding the genres together and following simple melodic similarities. With what concerns lyrics writing, instrumentals is what inspires me. I believe that music in general, is an identification of feelings, emotions that often differ very distinctively from each other, other times, instead, they layer up so, when I write lyrics, I first listen carefully to the musical part, until it makes me feel something or leads right back to specific memories. Then I write about that. Because I never pretend to be the Diva that I am not, what you find in my songs is exactly what I would say to you if I ever meet you in person. No filters, no beating around the bush, pretty much "what you see (or hear) is what you get".
I am at a point in my life that I genuinely don’t care about what others may think or if I say something in a way, I may offend someone. I’m living my freedom happily and this, I believe, is why I can write my songs in ways that have never been done before. I’m not the kind of person sugarcoating thoughts or happening, I try to make them feel sweeter and more bearable because, all in all, life is never like the cover of VOGUE. Also, more often than not, real heroes are the ones who are left unsung. I will sing and about them. I will celebrate them.
Even before my first release, the project caught the attention of several labels. Despite lockdown restrictions, I have already signed a record deal with an international indie label, been proposed other two record deals and two publishing deals and received very much support from Blogs, pluggers, radios and so on. My fan base has started to grow steadily and I cannot be happier.
For the ‘big sound’ you can hear in my songs, you might think that a whole orchestra or something of the sort has been recorded in it. Truth is, that I work together with an
incredibly talented producer (and boy, oh boy if I am picky with producers) that manages everytime to get in my head and help developing the initial idea according to the inputs, lines and melodies I give to him.
For that very reason, I thought to be a good idea to involve a basic big band, usually, because big bands are pretty big so, I needed to recreate that studio sound live but without exceeding the number of players on stage. We are 11.
One of my unreleased songs has even got us into the Yamaha Boogie & Blues future stars competition finals, that was our very first live gig with this project, then the World shut down, exactly two days before the finals.
That was scary, a new born project could have collapsed at any time.
When a project is that new, without the chance of playing live shows, it becomes very difficult to grow a proper fanbase.
‘Joy’, my first single release, has been extremely risky to put out. The willingness for people to change is always extremely hard to achieve and I was very concerned about that.
I’m saying this because ‘Joy’ is a Gospel song, a genre that has always mostly been kept within Church doors. I took a leap of faith and... It worked. Many brothers and sisters from Evangelic Communities around the World started to show their curiosity and support and it absolutely felt like winning the Euro Million!!
The idea before ‘Joy’ was something between the lines: ‘Wow, Gospel music is such beautiful uplifting music of hope, let’s bring it to everyone. That was the reason behind this song.
Thinking about it now, I feel very happy about how everything is progressing, mainly seeing how much interest people are having in my music.
I decided to continue to write during the lockdown and between them, when was possible and safe to go recording, I decided to continue and work about the messages that I want to pass to my supporters and so ‘L.A.M.E.’ was born.
Feminism is quite present in my work and more than ever is a concept, a way of life that needs to be supported today. Sometimes, I really believe that there has been a strong regression regarding how women are perceived in society and in the Music Industry. It seems, somehow, that very often women are seen as something that has to be used, not cherished. Thanks also to my upbringing (and to Madonna’s music), I understood that my value is decided by me, not everybody else and nevertheless by men (I don’t hate you, fellas, calm down) and that my life belongs to me and me only, I’m the only one who calls the shots end of story.
So, L.A.M.E. was born after a date gone wrong. The kind of date that starts well and ends terribly wrong...you know the feeling. That ended wrong because sometimes, when people can’t get what they want, they can be incredibly mean and they aim to target your self-esteem attempting to decrease your value. I didn’t let him. I wrote a song about the whole story.
It’s an empowering song, for all women who have ever felt ‘not enough in their relationships, psychologically manipulated by ‘supposedly’ their better half. Sometimes, people take advantage of our vulnerability to enforce their beliefs, it never ends well.
The message that I would give is that you only know your value, don’t let anyone get to you, you are much more than that!!
You can go out without makeup, without expensive clothes or cars, villas, a tan or a size 6 and a DD cup, because when you smile, all of a sudden the world stops. That is your strength as a woman and your beauty. You decide for your life, your happiness and yourself.
Being very open-minded, I learned to know people at their true value and not the label been given to them and also, I can’t stand injustice of any kind. I want to channel this empowering message also to the LGBTQ+ Community.
The reason behind that is that I have always been surrounded by friends from the Community and some of them are among my best friends ever so, indirectly, I lived their struggle through them on how people are perceived in society.
Is embarrassing how, still in 2021, we cannot still be understanding enough to leave people the freedom to live a happy life while feeling comfortable and loved in their own skin.
Then the idea for the video of L.A.M.E. was born. I’ve been lucky enough to cast two incredible actors from the Community that are very successful artists, then the idea to interchange roles and to show that there is not fear in beauty and that doesn’t matter what ‘form’ you get, your true beauty always shines. Another risky project, that bore the fruits I was hoping for and here we are.
The video has been watched more than 6k times within 4 months time (thanks to this platform as well as Youtube and Vevo) and liked/voted more than 3k times so, really glad with the results.
From the live side, during the lockdown, I had the opportunity to collaborate with Hot Vox in support of War Child UK and I was very honoured to be part of this crowdfunding campaign, as it helped to raise money for children and their families hit by war all over the World.
I believe there will be more of these charity events for Naëve once it will be safe again to play live.
The collaboration with Hot Vox continued with an online ‘Listening party’ that will be available to watch from the 21st of April from this link
https://hotvox.co.uk/event/naeve-listening-party/
Plus a funny interview I did for them so, I believe is something you really want to watch.
You know, when life gives you lemons.....
I started to learn to play other instruments during the lockdown as well and I am quite a confident player now.
Also, I will be shortly in the studio for my 3rd official release, so, I will be in ‘planning mode’ for a while plus, a brand new music video and after, the tour.
The very first tour for Naëve since the project was born so, pretty excited and feeling blessed for what is coming.
Naëve will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV
