How to Monetise Live Streaming

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal.

Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe.

The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/

I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events.

Example of bands streaming live concerts because of coronavirus include Orange and Gnash.

Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once.

"We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333

We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all".

Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes:

Why live streamed events make sense as a supplement for in person events
How Vimeo's virtual package is helping organisations quickly pivot to online experiences
Why and when businesses should partner with a third partner production service
Customer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast

That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit.

Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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04
May

Ariana May - ‘First Love’ Album Review

Ariana May’s first instrumental album is a delicate and stirring collection of piano excellence. Ariana May has been a vital Jeeni member for a while now and has developed an incredibly in-depth and fascinating showcase full of art-pop and remarkable talent. Recently, she has uploaded the entirety of her new instrumental album, ‘First Love’ on to Jeeni. Listen now via Ariana’s showcase available here: https://jeeni.com/showcase/arianamay/. As sweet and melodic her voice is, Ariana’s choice of expressing her compositions purely through her piano means that the structures are much more freeing and aren’t constricted to modern pop’s verse, chorus, verse, chorus, chorus forms. Her musicianship flows almost spontaneously; tempo decreases and increases as Ariana sees fit and phrases are fluid in length and timbre. The titles are excellent tonal suggestions as they act as a sort of starting point of picturing the imagery that Ariana clearly has in mind during both composing and performing these dramatic and theatrical pieces. Ariana May shows a real knack for cinematographic songwriting as it’s not difficult at all to imagine any one of these pieces as a perfect accompaniment for a location-setting scene in cinema. The final track, ‘Parting is Such Sweet Sorrow’ is exceptional, especially considering the tonal balance Ariana creates. A moody left hand mostly mumbles in a depressed, constant rotation of dark notes; meanwhile, the right is desperately trying to sound uplifting and optimistic through bright, ascending melodies and phrases. The two parts feel like two characters that are trying to influence the other to behave more like them at different moments of the piece, showing a vivid internal conflict, hence the ‘Sweet Sorrow’ in the title. The changes between these mindsets are sudden and frantic, a perfect representation of a troubled mind. What’s special about these types of projects is that a breakdown or analysis of these compositions could easily be miles from what Ariana had envisioned when writing it, but the freedom given to the listener with a vague title and complete absence of lyrics allows your imagination to fill in gaps and colour in the compositions with meaning and intention that makes most sense to you; it becomes personal. Throughout 'First Love', Ariana constantly shows an unprecedented level of emotion and control in her playing through her soft and poignant broken chords and melodies. Check out the entirety of this enchanting record on Jeeni: https://jeeni.com/showcase/arianamay/

26
Mar

Jeeni Live Music Festival

By Kelli Richards: Jeeni USA MD I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. JEENI treats its members ethically, fairly, honestly and with respect. Their numbers have been growing steadily over the past year or so, and this past weekend they ran a Live Music Festival featuring some of the amazing musicians in the global community. As an homage to my former A&R role at EMI, I was really impressed with the talent of several of the featured artists. The highlights reel runs about an hour, and that’s time well spent to discover some wonderful talent and be entertained by artists you others might not hear about — not yet anyway. It’s quite an eclectic line-up but some of my personal favorites from this festival include: red-headed wunderkind Harvie Joy, teen guitar virtuoso Toby Lee, vocalist Jem Cooke who appears to be channeling Adele, multi-instrumentalist Daniel Gerendas, and a spine-tingling track from Zeeteeah Massiah. I promise if you invest an hour in watching this online music festival, you’ll be very pleasantly rewarded. And consider joining JEENI as well! The incredible talented Zeeteah Massiah who starred in the Festival will be playing at The Crazy Cogs on Thursday the 8th of October 2020, if you fancy seeing her gig live. https://www.brasseriezedel.com/crazy-coqs/

22
Nov

Kastopia - Self-titled EP Review

Kastopia’s eponymous debut project is a rapid and uncontainable demonstration of their light-hearted and fun-first brand of fusion jazz. Helpfully, the group have curated an excitable and varied ‘influences’ playlist on Spotify. Featuring Kamasi Washington, GoGo Penguin and TOOL, the only similarities here are a tendency for experimenting and expanding the constraints of rhythm and metre. Aptly, most of these tracks burst outwards with passion and the joy of musicianship and although the group quite accurately states in their short bio, ‘No one sounds like us’, they have certainly adopted that energetic mindset here in these three breathless tracks. A possible strain of influences not featured on their playlist is the superhuman Japanese brand of jazz fusion such as ‘Casiopea’ and ‘Dimension’. The latter of which lent their talent to Nintendo for select Mario Kart 8 soundtracks, a game that comes to mind regularly throughout ‘Kastopia’. Music like this where no sole part takes precedence can be a challenge to mix effectively due to a core reference point (typically vocals) being non-existent, but the production on these tracks is so solid. This is likely as a result of the musicians having an obviously adept understanding of their own instrumental tone and capabilities, but also from the pure time and care taken by the producers and mastering engineers to bring out the final dazzling qualities. The synergy between the Kastopia members is so satisfying to hear. At times, Kastopia are so tight and intuitively intwined that they come across as a sort of hivemind that has a masterful control over all elements of its sound. However, it’s important to remember that Kastopia runs on distinct individuality and personality expressed on each instrument; Scott Bentley’s adaptive and assertive distorted guitar, the atmospheric and mood-shifting keys from Nicholas Twine Padin, Felix Barret’s bass, commanding the rhythm section with slaps and rumbles and all three at the mercy of William Moore’s relentless and robust drumming. These make up the nuts and bolts of the new jazz fusion super power, Kastopia. How can Jeeni support artists like Kastopia? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Kastopia's page on Jeeni: https://jeeni.com/?s=kastopia

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