How to Monetise Live Streaming

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal.

Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe.

The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/

I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events.

Example of bands streaming live concerts because of coronavirus include Orange and Gnash.

Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once.

"We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333

We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all".

Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes:

Why live streamed events make sense as a supplement for in person events
How Vimeo's virtual package is helping organisations quickly pivot to online experiences
Why and when businesses should partner with a third partner production service
Customer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast

That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit.

Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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12
Mar

Crowdfunding Prize Draw, Win-Win with #ilovelive

There is currently an event happening, which reads like a memorabilia collector's wishlist. Using the hashtag #ilovelive, a Crowdfunding prize draw is a win-win, for the donation recipients and the prize winners. The event has so far raised over £575,000 and seen 64 Lots offered up by a variety of artists from right across the music world. These lots have now closed but there are still 21 up for grabs, including a DJing gig with Idris Elba, a signed snare drum from Dave Grohl, the original Spice Girls Union Jack Sofa and Frank Turner offering a 'Lifetime' guest pass for two. #ilovelive - Idris Elba The fund was set up by charity, Stagehand to raise funds for the behind the scenes and backstage crew of gigs and live events. Many of these staff are self-employed, so did not qualify for furlough or any of the grants offered. Some have suffered real hardship over the last year due to the effect of the lockdowns on the music industry. #ilovelive - Dave Grohl With the same charitable intentions, Nick Cave and the Bad Seeds have set up their own Crowdfund prize draw. Nick and his band have generously collated over 100 items between them. The items being offered include, signed guitars and keyboards, plus gig tickets, art and gift vouchers. Having been forced to cancel their 2021 tour at the end of last year, the band realised the impact and knock on this would have on their support staff, so felt compelled to soften the blow for them. https://twitter.com/nickcave/status/1362352225780183047?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1362352225780183047%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fnews%2Fmusic%2Fnick-cave-foo-fighters-launch-new-crowdfunders-raise-funds-road-crew-2883669 Nick Cave and the Bad Seeds Entrants for both prize draws can purchase a single ticket for £5 and there is no limit on the amount of tickets you purchase. Both draws close in March 2021, so check the sites for details and to hand over your dosh to a great cause. ww.jeeni.com #ilovelive Nick Cave and the Bad Seeds

03
Sep

Own a stake in this Portsmouth-based start-up for just £10, and help musicians gain recognition and revenue!

Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. We have already raised 95% of our £100K target in four days. If you want to see our pitch click HERE. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

12
Mar

Rock & Roll Hall of Fame - 2021 Nominations

Rock and Roll Hall of Fame - Cleveland, Ohio USA The nominees are out and the Rock & Roll Hall of Fame 2021 is as eclectic and diverse as ever. The list includes 16 extremely talented acts, with 7 receiving their first nomination. @rockhall made the announcement earlier today and invited fans to join in and vote for their favourites, to get them into this Cathedral of Legends. https://twitter.com/rockhall/status/1359489797056696325 The nominations are announced To qualify for the Rock & Roll Hall of Fame, all nominees have to have released their first commercial recording at least 25 years before their first nomination. The nominations list for the Hall of Fame begins with Mary J. Blige, whose first album 'What's the 411' was released in 1992. This year's Hall of Fame contains seven first-time nominees. Pioneer of the Afrobeat, Fela Kuti, who passed away in 1997, released his first work 'Fela, Fela, Fela' in 1969. The Go-Go's, who formed in 1978 and released their first album, 'Beauty and the Beat' in 1981. Jay-Z began his hugely successful life in the music industry in the mid '90's and is now regarded as one of the most influential artists in Hip-Hop history. His first album 'Reasonable Doubt' hit the charts in 1996. Heavy metal legends Iron Maiden, having been around since the mid '70's with over 40 albums to their discography, have also received their first nomination. Three of the first-timers already appear in the Hall of Fame, though in different guises. Carole King has been nominated for the Hall of Fame 2021, but was inducted in 1990 with David Goffin for her songwriting talents. Tina Turner, was inducted in 1991 but with partner Ike Turner. This is her first solo nomination. The Foo Fighters also make their first appearance. However, Dave Grohl already has a place after being inducted in 2014 as part of the band, Nirvana. The remaining artists in the nominations are, Chaka Khan, LL Cool J, New York Dolls, Rage Against the Machine, Todd Rundgren and Dionne Warwick. https://twitter.com/foofighters/status/1359497561275392006 Foo Fighters receive their first nomination The nominees for 2021 will be announced in May, with the winners being decided by a combination of a voting body, of more than 1,000 artists, historians and music industry members plus the fan vote via the Rock & Roll Hall of Fame’s website.

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