How to Monetise Live Streaming

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal.

Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe.

The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/

I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events.

Example of bands streaming live concerts because of coronavirus include Orange and Gnash.

Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once.

"We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333

We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all".

Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes:

Why live streamed events make sense as a supplement for in person events
How Vimeo's virtual package is helping organisations quickly pivot to online experiences
Why and when businesses should partner with a third partner production service
Customer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast

That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit.

Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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06
Jun

Let the Music Play and Save Our Venues

You may have seen the hashtags going around today #LetTheMusicPlay and #SaveOurVenues. If you were wondering what it's all about, an open letter has been issued. THIS is what is happening ? Some 1,500 acts including Ed Sheeran, Paul McCartney and The Rolling Stones urge the British Government to save the country's live music industry from collapsing because of coronavirus. Coldplay, Eric Clapton, Sam Smith, Rod Stewart, Liam Gallagher, Iron Maiden, Dua Lipa, Skepta and Florence + the Machine were also signatories to an open letter warning that the ongoing shutdown threatens thousands of jobs. They cited new research showing that live music added £4.5 billion ($5.6 billion, 5.0 billion euros) to the British economy and supported 210,000 jobs across the country last year. Live music has been one of the UK's biggest social, cultural, and economic successes of the past decade. But, with no end to social distancing in sight or financial support from government yet agreed, the future for venues, concerts and festivals and the hundreds of thousands of people who work in them looks bleak. Until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies and the end of this world-leading industry. On July 2nd 2020, the Concert Promoters Association and a coalition of live music businesses including artists, venues, concerts, festivals, production companies and industry figures launched a campaign to highlight the importance of the sector to the UK’s economy. The campaign asked people to share on social media a film or photo of the last gig they played or saw with the hashtag #LetTheMusicPlay. If you’d like to add your support, you can download shareable graphics and quotes from some of the country’s biggest artists here. Post them on your social media to show how important UK live music is to you, and don’t forget to use the hashtag #LetTheMusicPlay. Read the joint letter Dear Secretary of State, UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade. From world-famous festivals to ground-breaking concerts, the live music industry showcases, supports, and develops some of the best talent in the world – on and off-stage. As important as it is, our national and regional contribution isn’t purely cultural. Our economic impact is also significant, with live music adding £4.5bn to the British economy and supporting 210,000 jobs across the country in 2019. Like every part of the entertainment industry, live music has been proud to play our part in the national effort to reduce the spread of Coronavirus and keep people safe. But, with no end to social distancing in sight or financial support from government yet agreed, the future for concerts and festivals and the hundreds of thousands of people who work in them looks bleak. This sector doesn’t want to ask for government help. The promoters, festival organisers, and other employers want to be self-sufficient, as they were before lockdown. But, until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies, and the end of this great British industry. Government has addressed two important British pastimes – football and pubs – and it’s now crucial that it focuses on a third, live music. For the good of the economy, the careers of emerging British artists, and the UK’s global music standing, we must ensure that a live music industry remains when the pandemic has finally passed. Yours, Leading UK artists, music professionals & venues (read the full list of signatories here) Click HERE to visit or return to jeeni.com

22
Jul

New Survey Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music. The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed: 57% of adults said music had helped them cope with lockdownAround one million adults say they have taken up an instrument during lockdown71% think music makes them more productive at work/studying Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety. “Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin. The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

22
Apr

INVITATION TO INVEST IN JEENI.COM

The online platform where creatives keep 100% of what they earn, and audiences are rewarded every step of the way. The Jeeni Additional Investment Period is now open to raise a further £100,000 via Instant Investment using the Seed Legals platform, with full EIS benefits. We have allocated this funding to extend our services in response to new market opportunities and conditions created by the pandemic. There has been an unprecedented demand from Jeeni members to provide bespoke user channels and direct marketing for online performances, goods and services. In addition, we are supporting our independent artists by matching them with music investors to finance studio time, video production, marketing and distribution of their original work, all as part of our Jeeni Pro service and social media systems. Due to the increased traffic, this is generating, we are migrating to the world-class AWS cloud platform. This £100,000 investment target is for 2.1% equity at the current pre-market valuation of £4.5million with a share price of £1.13p. Major strategic partnerships have been consolidated by our US Managing Director, Kelli Richards. Former A&R Executive at EMI Music, she was mentored by Steve Jobs at Apple, where she launched and managed their music and entertainment division, resulting in the birth of global music online now known as Apple Music. Kelli is VP of Business Development with our US partnersAmplifyX.com, where investors back music they believe in, and she is a consultant to our streaming service partnersMultiViewMedia.co.uk, where viewers take control of their own entertainment experience. Both companies have joined Jeeni to produce J.A.M. (Jeeni, AmplifyX, MultiView), our series of online festivals where Grammy Award-Winners share the stage with our own brand-new talent. Our most recent festival was live-streamed on April 10th, and brought in over 10,000 new fans for our artists. Catch up with the event at jeeni.com/jam-festival. We have three further announcements to make in this Investor Update. Firstly, in partnership with the Wings Tour Bus, artists voted most popular on Jeeni will appear on the Paul McCartney Stage when the most famous bus in the world goes on tour to mark the 50th anniversary of the original route. It has just been announced that the tour will follow a major publicity launch at the National Exhibition Centre in Birmingham UK this November. Secondly, we are pleased to announce that we have bypassed the global shortage of PC and laptop components, and the first range of Jeeni own-brand computers is on sale at jeeni.com/shop. And thirdly, we are proud to make this advance announcement that Jeeni has been selected for the world première of a major new opera set in contemporary New York. The subject matter is unique and the production is world-class. We will stream the event in partnership with MultiViewMedia and this marks a major milestone for our brand recognition. Investors will be given the opportunity to secure Virtual Green Room tickets and VIP access to the composer, the performers and the major celebrities behind the event, when the programme is officially announced next month. We are opening Jeeni to investors worldwide for the first time, and are happy to declare our track record and current status to anyone who cares to visit jeeni.com/invest-in-jeeni. Your investment can be processed in as little as 30 minutes in the following simple steps. 1. You tell us how much you want to invest. 2. We add your details to the Seed Legals system, which calculates the shares to be issued. 3. We email you the Investment Proposal, Instant Investment Agreement and bank details. 4. You sign and witness the Agreement and your investment is transferred. 5. We agree to a Board Resolution and Shareholders Resolution and send form SH01 to Companies House for the issue of your shares. 6. That’s it. If you are still interested in investing in Jeeni please let us know so that we can send you the appropriate investment documents.

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