How to Monetise Live Streaming

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal.

Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe.

The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/

I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events.

Example of bands streaming live concerts because of coronavirus include Orange and Gnash.

Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once.

"We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333

We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all".

Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes:

Why live streamed events make sense as a supplement for in person events
How Vimeo's virtual package is helping organisations quickly pivot to online experiences
Why and when businesses should partner with a third partner production service
Customer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast

That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit.

Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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04
Jun

Legendary Teddy Hayes has joined the Jeeni advisory board

We are proud to announce that the legendary Teddy Hayes has joined the Jeeni advisory board. Teddy is an Award-winning producer, film-maker and composer, working alongside the likes of Quincy Jones and Roberta Flack. Teddy pioneered the concept of creating new wealth for music artists by monetizing their fan base. His London-based talent company DaBlockOnline offered a win-win solution for everyone involved in the entertainment industry, creating a platform that gave both signed and unsigned music talent a chance to benefit from new technology. Teddy says, "The evolution of Jeeni is remarkable, and because I have already been through this process and experienced all the challenges, I know I can add value to the team. I want artists to get the recognition they deserve and earn cash in the process, but I also want to offer an opportunity for music companies to retool their thinking and create new products designed to increase sales and earn profits from a new segment of the marketplace.” Teddy Hayes Born in Cleveland Ohio, Teddy grew up with neighbour Bobby Womack, and hung out with Quincy Jones among many other music legends, before becoming tour manager for Roberta Flack. Quincy’s friend Pete Long (who discovered Luther Vandross), gave Teddy the chance to turn his talents to theatre writing which set him on the road to stardom in his own right, directing music videos, and writing and producing musical theatre. As one of the founding directors of Hip Hop in 1979 in New York, he achieved a place in hip hop history with his rap band The Funky Constellation, that produced the break beat sensation “Street Talk (Madam rapper)” promoted early on by Russell Simmons, the record mogul and creator of Def Jam Records. An accomplished singer and composer, Teddy was the main producer and creative force behind the sell-out hit theatre show “I Remember Marvin”, about the life and music of Marvin Gaye. He recently penned a book called “The Guerrilla Guide to Being a Theatrical Producer”, a how to manual designed to help people understand and enter the world of commercial theatre. In 2019 he received a Lifetime Achievement Award for his 40 years of pioneering work in the arts, and Jeeni is privileged to benefit from his experience and vision.

10
Jun

Nextfin independently rates Jeeni 77% investment opportunity.

This morning Jeeni were independently rated by Nextfin and our pitch was rated 77% overall. Management rated 68%, Product 76% and Investment Opportunity 88% with 80% being their gold and highest rating. If you would like to see full report check out our pitch rating here: https://lnkd.in/ecq6xG3 Jeeni, the social music platform that brings artists closer to their fans – and shares revenue ethically – is poised to become the first Portsmouth-based start-up to go on Crowdcube for its third round. Jeeni overfunded in 6 days. If you want to see our pitch click HERE. We have 11 days left to invest. With 350million streamed music subscribers and market growth up by 39% this year, Jeeni is likely to ride the wave and be a huge success, not only with unsigned musicians and performers but with their superfans. “We’re standing by to raise £100,000 for 2.4% with a pre-market valuation£4M,” says Jeeni founder Shena Mitchell. “And while we are already negotiating with several major investors, the beauty of Crowdcube is that the artists themselves can actually own a stake in the company for as little as £10.” Shena continues, “Jeeni’s mission is to support unsigned music and performers, by helping them build a fanbase. We aim to fast-track careers in the music business, and make sure they take the lion’s share of the revenue that’s raised. Jeeni is needed more now than ever and we have proved that the demand is high. Currently we can only support 100,000 videos, so we must now move up a gear as we head for global roll-out. This Round Three investment will be used to scale up again and launch our next-generation platform. It will also be used to develop our IoS and Android apps." When the financial backing has been secured and we go live, we’ll be creating new jobs in the area, which is great for the local economy. When you consider the wealth of music talent in Portsmouth – hosting over 2,000 music events a year with Victorious, The Guildhall, Band Stand, Wedgewood Rooms, and all the Portsmouth Festivities and pubs – we’re alive to the opportunities of our local music culture, creativity and talent. But with live venues locked down for now, the online opportunity of Jeeni is needed more than ever. It’s so cool to think someone reading this might choose to invest in Jeeni now with just £10, and then use Jeeni to build their own fanbase for fame and success! We’re going to try hard to make sure that happens.” JEENI is currently inviting investment on Crowdcube. To find out how to get involved please join our mailing list for updates or check out our fundraising pitch. If you want to see our pitch click HERE.

12
Mar

Visa-Free EU Travel Petition for Performers and Bands

Finally, a deal has been agreed with the EU and on 1 January 2021, the UK is going it alone. However, one vital element of the economy seems to have been left out of the agreed terms - Musicians. A petition for visa-free travel or 'Musicians Passport' for this huge part of the the population is gaining enthusiastic momentum via social media and at the point of writing, is well about 155,000 signatures, growing by approximately 1,000 every 1/4 of an hour. Several industries have been granted visa-free access to the 27 EU states in the final agreement. Despite the government being lobbied by a number of industry heavyweights and artists, their concerns the new rules could jeopardise the £5.8billion music industry, when live gigs and shows are back on the social spectrum, have not seen visa-free travel for musicians addressed. Touring Europe, bands and artists may need secure visas for each country they plan to perform in, making it far more costly and harder to afford for many artists and crew members. The Visa-Free petition’s creator Tim Brennan added: “As a freelancer, I and many like me, travel through the EU countless times a year on different tours and events, this will become impossible due to cost and time if we do not have visa free travel.” The petition reads: “We would like the UK Govt to negotiate a free cultural work permit that gives us visa-free travel throughout the 27 EU states for music touring professionals, bands, musicians, artists, TV and sports celebrities that tour the EU to perform shows and events & Carnet exception [allowing the temporary import or export of goods without having to pay duty or VAT] for touring equipment,” You can sign the petition here: https://petition.parliament.uk/petitions/563294 At the time of the lobbying, a government spokesperson told NME: “We are working closely with the arts and culture sector to prepare for the end of the transition period and recognise the importance of touring for UK musicians. We are seeking a reciprocal agreement with the EU to allow UK citizens to undertake some business activities in the bloc without a work permit, on a short-term basis.” Last week (December 25), UK Music's chief exec. Jamie Njoku-Goodwin welcomed the government's EU deal, but said it still left “many questions” unanswered for the music industry. Jamie Njoku-Goodwin - Chief Executive of Music UK Njoku-Goodwin is one of the Government’s most senior advisers with unrivalled political connections across Downing Street, Whitehall and Westminster. He was a special adviser to Health Secretary Matt Hancock and also worked as a special adviser at the Department for Digital, Culture, Media and Sport. Once the petition reaches 100,000 signatures, it may be considered for debate in Parliament. Industry eyes will be looking straight at Njoku-Goodwin to be the man to have the debate converted in to action. We will posts any updates as we get them.

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