How to Monetise Live Streaming

Jeeni Blog

Helping the next generation of talent to build a global fanbase

How to Monetise Live Streaming

The Independent Musicians and Performers Community wants to spotlight the fact that as gigs, concerts, tours and festivals are cancelled, musicians and performers will be unable to play in front of significant live audiences for the foreseeable future. Some of our members have asked for advice on what software or streaming platforms to use and how can this community help them monetise live streaming. The monetisation of live streaming is possible in a few different ways. The most straightforward one is via donations, which is pretty quick and simple to set up via PayPal.

Having spent a couple of days looking for sound advice and guidance I found this blog which was sent in by one of our members. Fellipe Baldauf, so thanks very much Fellipe.

The blog has been specifically designed to serve freelance artists, and those interested in supporting the independent artist community. This includes, but is not limited to, actors, designers, producers, technicians, stage managers, musicians, composers, choreographers, visual artists, filmmakers, craft artists, teaching artists, dancers, writers & playwrights, photographers, etc. Check out the blog, it is very comprehensive and we found it very useful. https://covid19freelanceartistresource.wordpress.com/

I hope you agree the blog is brilliant and not to be missed as essential reading, the writers are non political, non self promoting whilst provide extremely free advice useful lists and links to information on very topical subjects such as: Emergency Funding, International Resources, Best Practices for Online Teaching, Online Platforms, Health and Mental Health Resources, Temporary and Remote Job Opportunities and Events.

Example of bands streaming live concerts because of coronavirus include Orange and Gnash.

Code Orange drummer and vocalist Jami Morgan told Newsweek that they decided to perform the concert after making every effort to have it happen as planned. He said after all the work put in, the hardcore idols had to do the show at least once.

"We need to make two versions of this plan. One: that we could maybe still do this, with the show, because we don't know what's going to happen going forward," Morgan told Newsweek. "Another: we do it empty-arena match style and be the first ones to do it, and try to give everyone the show we've been working so hard on, and turn this negative to at least a little bit of a positive or something enjoyable for people who like heavy music." https://www.newsweek.com/code-orange-gnash-against-me-diplo-stream-shows-coronavirus-1492333

We have just registered to a live broadcast with Vimeo entitled: "How to Plan a virtual event: Vimeo's live production experts tell all".

Greg Palmer, Senior Producer at Vimeo states that: "As businesses and organizations shift their in-person event strategies to virtual experiences, Vimeo’s live production team is here to help navigate these changes successfully under tight deadlines. We can provide expert advice on how schools, event coordinators, marketers, and more are evolving their event strategies to optimize engaging live streaming experiences". The broadcast includes:

Why live streamed events make sense as a supplement for in person events
How Vimeo's virtual package is helping organisations quickly pivot to online experiences
Why and when businesses should partner with a third partner production service
Customer stories of working with Vimeo's live production team for their virtual event. https://vimeo.com/pt-br/enterprise/live-production-broadcast

That's it for now folks, Mel and I hope that you found this useful and share with like-minded people that might benefit.

Written by Shena Mitchell and Mel Croucher founding directors of Jeeni.com

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12
Mar

A Showcase for a New Chapter - Biden's Inauguration

What a difference four years make! This Wednesday 20 January 2021 will see Joe Biden inaugurated as the 47th President of America and he's planning a showcase for a new chapter. To begin the process of uniting his divided country, The Presedential Inaugural Committee has assured, the pared down event for health and safety reasons, will feature 'music, poetry, dance and pay homage to America's heroes on the frontline of the pandemic'. President-Elect Joe Biden and Lady Gaga - Photo: Variety When the outgoing President, Donald Trump stepped up to take the oath in 2017, he had struggled to get artists and crowds to help him celebrate. Having been turned down by Elton John, Celine Dion, Kiss and others, he eventually secured the services of the Mormon Tabernacle Choir, rock band 3 Doors Down and country singer Toby Keith. It is alleged he also had the further embarrassment of having to have a crowd edited into the TV footage, as so few had shown up to witness the ceremony. Joe Biden in contrast, has had his pick of the crop and the list of artists wanting to be a part of the showcase action reads like a Grammy Award ceremony. Lady Gaga will be singing 'The Star Spangled Banner' for the swearing-in ceremony, due to commence at 11:30am. The inauguration line-up of stars reported so far, includes Bruce Springsteen, Jennifer Lopez, John Legend, The Foo Fighters, Demi Lovato and Jon Bon Jovi, who also performed at Obama's inauguration in 2009. Justin Timberlake is confirmed, writing on twitter he will be performing a track he wrote with Ant Clemons during the lockdown. Timberlake recorded his final vocals for 'Better Days' on the night of the election. The track reflects the last year and the frustration, grief, anger and powerlessness everyone has felt, whilst encouraging everyone to stay hopeful. The spoken-word will play a large part in the proceedings too. The new President's speech to the nation will be an obvious focal point, alongside the words from his Vice-President, Kamala Harris. The firefighter Andrea Hall will lead the Pledge of Allegiance. Amanda Gorman, the first National Youth Poet Laureate will recite a poem. Father Leo O'Donovan and Reverend Dr Silvester Beaman, longtime friends of the Biden's, will deliver invocation and benediction, respectively. Vice-President Elect Kamala Harris - Photo: Getty American National Treasure, Tom Hanks, is also hosting a prime-time special, 'Celebrating America' on the night of the inauguration. the programme will air across multiple networks. More names are expected to be added to the itinerary, as the event is marking one of the most important days in US history for many years. http://www.twitter.com/joebiden www.twitter.com/kamalaharris www.jeeni.com

10
Dec

Portsmouth Based Tech Start-Up encourages local business to benefit from Kickstart, as December 17 deadline looms.

Local companies are up against the clock if they want to benefit from Chancellor Rishi Sunak’s generosity. The deadline to register for the Government Kickstart scheme, which pays for hand-picked new recruits to boost businesses, is Friday 17th December, so time is of the essence. Local entrepreneur Dr Shena Mitchell is founder of Jeeni, the ethical music streaming service with an audience outreach of over 3 million music lovers, and she is full of praise for Kickstart. “I have been hugely impressed by the quality of the applications, all our new recruits have been brilliant and they are a great asset to my team. So far we have recruited Marketing Executives, Sales Executives, Technical Developers, a Partnership Coordinator, as well as a Human Resource Manager to handle all these new recruits for us. In fact, we’ve been so impressed with the quality of our new applicants, that we’ve applied for another six recruits.” Her company has been working with their specialist partners Gradfuel, who are consultants for the Department of Work and Pensions, which is where the Kickstart grant funding comes from. “It’s a great opportunity for companies like ours to bring keen young graduates on board for a minimum of six months, and scale up our business. We not only do the right thing by helping new talent, but the cream of the crop could stay with us for years to come. Best of all, there’s no financial risk, with over £8,000 worth of grant money to support each young person taken on board.” The Kickstarter benefits are remarkably generous, and with only days left to register, Shena is offering to help local businesses take advantage. Benefits include £1,500 upfront grant funding from the UK Government, for each young person they enrol, in addition to their salary. 100% of their salary covered for up to 6 months and up to 100 hours a month. “Our partners Gradfuel are the experts in the market, and have raised £18.7m in Kickstart grant funding so far. We’ve had a 99.5% success rate in our applications, against the market average of 22%, supporting over 1,400 companies to process their Kickstart applications.” Full information and a direct link to registering for Kickstart applications is available on https://jeeni.com/kickstart/ shena@jenni.com 07703567196

12
Mar

Jeeni Employing with the Kickstart Scheme

As a fast growing new business, still in its exciting dewy youth, Jeeni are delighted to be employing with the Kickstart Scheme. Launched by Rishi Sunak in July 2020, employers need to be approved by the DWP and are incentivised to take on 16-24 year olds, at risk of long-term unemployment. Jeeni - working with the Kickstart Scheme The successful Kickstart candidates are taken on for a placement of 6 months, given training and support to create skills to help with ongoing permanent employment. The criteria for Kickstart means the jobs offered must be new positions, previously not available at the company. For Jeeni, it works perfectly, as the company is growing and expanding at a rapid rate, so these roles have evolved naturally. Being an online streaming platform, Jeeni is perfect for this particular age group. Their online skills and technical ability, are almost second nature to them. Currently, there are three positions available, Marketing Assistant, Partnership Co-ordinator, Project Manager and joining the team will see these new team players taking on the social media platforms and the partners who work alongside and support Jeeni, evolving the planned projects for 2021 and brainstorming ideas for 2022 and beyond. Jeeni is delighted to be employing and partnering with the Kickstart Scheme. The whole team are looking forward to welcoming the new members, and working alongside them to keep building the Jeeni brand and grow the platform for all the artists, performers, talent and their fans. For more information or to apply for any of the positions available, follow the link below. www.jeeni.com/careers

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