Jeeni Blog

Helping the next generation of talent to build a global fanbase

Is the virus an opportunity for us to evolve and come out of it better than before?

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Is the virus an opportunity for us to evolve and come out of it better than before?

The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions.

Musicians, performers, artists comedians and several actors are using social media to engage wit their fans like never before. https://www.newsandstar.co.uk/news/18361081.stars-social-media-help-lift-spirits/

Many performers are moving their live show to Facebook Live and while many artists have given lessons before in person, most have never given an online lesson. Since the start of the COVID-19 outbreak, Zoom, a video calling app, has been downloaded 50 million times on the Google Play Store alone according to BBC. https://thriveglobal.com/stories/how-musicians-can-advance-their-careers-despite-covid-19/

Apple Music is quietly making a $50m advance fund avilable for independent labels and distributors, to support the indie sector with vital cashflow during the uncertainty of global COVID-19 lock-down. https://www.musicbusinessworldwide.com/apple-music-launches-50m-advance-fund-for-independent-labels-hit-by-covid-19-impact/

Even famous musicians like Chris Martin of Coldplay, Hunter Hayes, Keith Urban, and Backstreet Boys have already performed or are scheduled to perform online performances as most concerts have been canceled.

James Naleski, a musician and social media marketer who’s trained under songwriter Azara and interned under Grammy-award winner Will Champlin, believes this is the perfect opportunity for musicians to branch out and expand their following.

When asked about the current situation musicians are coming face to face with, Naleski responded, “Now more than ever, it is important for people, especially artists and musicians to stay connected while we are all quarantined. Various musicians are doing an exceptional job of using their platforms and live videos to relate to their fans. In particular, Hunter Hayes has begun streaming-live high-quality concerts on YouTube to help people stay united.”

For most people stuck at home during this time, it’s been the perfect time to finally get back into home studios and produce. Some of the greatest artists wrote masterpieces while in isolation. When The Beatles were coming to an end, Paul McCartney hid himself in his St John’s Wood house in London, where he wrote and recorded his solo album, McCartney, by himself. It was in this period of isolation that he wrote one of his greatest songs of all time, “Maybe I’m Amazed” as a tribute to his wife Linda at the time. Bon Iver wrote his debut album, For Emma, Forever Ago while alone in a cabin. Prince wrote Dirty Mind, Stevie Wonder wrote Innervisions, and Steve Winwood wrote Arc of a Diver in isolation.

Tyler Donahue, Founder at Aessential Store states that: "While many creatives are concerned with where their next paycheck is going to come from, others are beginning to take advantage of the forced isolation of COVID-19. By transforming your live shows into Facebook live shows, offering music lessons, and stepping back into the studio for intentional, dedicated production time, you can come out ahead of this virus better than you entered".

How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it’s inevitable that many will try to profit from COVID – 19, by introducing unethical and downright crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same.

The Independent Musicians and Performers Community powered by Jeeni is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... hey, the list is endless. We aim to connect, collaborate, share and support each other, while we have fun and make a real difference. Come and join us today https://www.facebook.com/groups/2529935880656436/about/

04
Feb

Calling All Graduates Looking For Work, Jeeni Officially Partners With Gradfuel to Create 654 New Jobs!!

Kickstart is a governmental scheme, introduced by Rishi Sunak as a response to the pandemic and the difficulty it created in employment for young people. Since its introduction last September, the initiative has boosted the careers of over 100,000 young people in the UK. This scheme has provided hope for young people who are trying to find their passion, career and purpose at a time when they need it most.   Jeeni has been working with our specialist partners, Gradfuel who are consultants for the Department of Work and Pensions, which is where the Kickstart grant funding comes from. It’s a great opportunity for companies like Jeeni to bring keen young graduates on board for a minimum of six months, and scale up the business. Also, there’s no financial risk, with over £8,000 worth of grant money to support each young person taken on board. Gradfuel has worked with over 20,000 graduates and have been praised by companies such as ‘Fethr’ and ‘Thursday’.  Apply to Gradfuel here: https://careers.gradfuel.co/kickstart-application-j/    That's why Jeeni is so proud to be making good use of the Kickstart scheme with Gradfuel, to train, support and build the portfolios of people aged 16-24 and on universal credit.  The Kickstart scheme can be essential for both employers and employees, because young companies can build a workforce at no cost at all to them, and young people get paid positions in the industry of their passion. The Government provides the grants to cover 100% of wages and national insurance contributions for well-qualified, pre-screened young workers on universal credit. The positions span across 6 months for up to 25 hours work a week and you receive a £1,500 cash injection into your business for each new person you take on with Kickstart.  Although the governmental Kickstart scheme itself provides this crucial helping hand for companies and graduates, websites like Gradfuel are vital in guiding those graduates to the perfect Kickstart role for their careers.  Gradfuel is a mediator between the Kickstart scheme and those it was designed to help. They provide an interpersonal and proactive connection to young people looking for a career path and “matches you with the perfect graduate jobs”. As of right now, Gradfuel have carried out over 100,000 conversations with their clients about their future and career opportunities. The pool of possibilities after education can seem endless and overwhelming, so a company like Gradfuel that takes you by the hand and leads you to a company that needs you as much as you need them is an extraordinarily valuable service.   Our partners, Gradfuel are the experts in the market, and have raised £18.7m in Kickstart grant funding so far. Gradfuel have had a 99.5% success rate in their applications, against the market average of 22%, supporting over 1,400 companies to process their Kickstart applications.  Jeeni can personally attest to the effectiveness and value of using the Kickstart scheme through Gradfuel. Zak Ahmed, Jeeni’s HR specialist had this to say about the opportunity, “The Kickstart Scheme has helped me gain the vital experience I need as a recent Masters graduate. I’ve found a very meaningful role here at Jeeni, where I’m progressing quicker than I could’ve imagined!”  Zak Ahmed, HR Manager Ella Venvell used Gradfuel to find her Kickstart position as Jeeni’s Artist Liaison and Marketing Leader, “The kickstart scheme has given me an invaluable experience which has helped me learn about the professional world as well as given me the time to develop myself and my portfolio.” and with regards to Gradfuel, Ella said that it’s “helped me find a job doing what I love, and am hoping to do as my lifetime career.”  Ella Venvell, Marketing Leader Past Marketing Executives, Rebecca Allen and Kate Stewart mention how invaluable their kickstart positions at Jeeni have been for them in her Inside Story interviews. Kate said, “In terms of kickstarting my career, if you will, my time at Jeeni has been so helpful, I’ve been provided with lots of training opportunities and learned lots of transferrable skills”. Rebecca also reflected on the skills that she was able to hone from her kickstart role at Jeeni, “I definitely think I’ve developed a knowledge of social media. I was also able to complete a lot of training courses, I did one on SEO and Google analytics.” Available here: Rebecca Allen, Kate Stewart.  Among the 655 new roles available across England include; 116 sales positions, with a focus in London, Manchester and remote situations, 143 roles in Marketing, also for people based in London, Manchester or remote, 118 hospitality roles particularly in London and Birmingham, 121 admin positions focused on remote and London. There are also 31 roles for those specialised in graphic design such as Photoshop and Adobe for remote and London-based applicants. IT and data have 81 roles for London-based and remote situations and finally, there are 25 roles in finance, also for London and remotely working applicants.  Don’t miss out on these opportunities and visit here for more information. https://grants.gradfuel.co/kickstarter-landing-c/  Apply to Gradfuel here: https://careers.gradfuel.co/kickstart-application-j/  

10
Dec

Deadline for Kickstart Employment Opportunity set for December the 17th

The governmental Kickstart scheme was introduced by Rishi Sunak as a response to covid-19 and the difficulty it created in employment for young people. Since its implementation last September, the initiative has boosted the careers of over 100,000 young people in the UK (figure from November, 2021). This scheme has revolutionised the way young people find their passion, career and purpose in a time when they need it most. That's why Jeeni is so proud to be making good use of the Kickstart scheme to train, support and build the portfolios of people aged 16-24 and on universal credit.  Available only on or before the 17th of December, 2021, here's why you can't afford not to take this opportunity. The Kickstart scheme is invaluable for both employers and employees, because companies can build a workforce at no cost to them, and young people get paid positions in the industry of their passion. The Government provides the grants to cover 100% of wages and national insurance contributions for well-qualified, pre-screened young workers on universal credit. The positions span across 6 months for up to 25 hours work a week and you receive a £1,500 cash injection into your business for each new person you take on with Kickstart.   Find out more about universal credit here: https://www.gov.uk/universal-credit Although the governmental Kickstart scheme itself provides this crucial helping hand for companies and graduates, websites like Gradfuel are vital in guiding those graduates to the perfect Kickstart role for their careers.  Gradfuel is a mediator between the Kickstart scheme and those it was designed to help. They provide an interpersonal and proactive connection to young people looking for a career path and “matches you with the perfect graduate jobs”. The pool of possibilities after education can seem endless and overwhelming, so a company like Gradfuel that takes you by the hand and leads you to a company that needs you as much as you need them is an extraordinarily valuable service.   Gradfuel has a 97% success rate for Kickstart applications and each one will earn over £7,500 across their 6-month placement. They have over 65,000 young people in their database and have raised £18.3 million in grant funding.  Happy customers such as friend-finding app, ‘Fethr’ have praised Gradfuel’s usefulness and outreach saying, “The learnings from Gradfuel and their expertise around the scheme, has saved us a lot of time, as they have thousands of candidates they’re engaged with and have really found their groove in attracting talent”. Dating app, ‘Thursday’ have also expressed their satisfaction with Gradfuel’s connection between the Kickstart scheme and young people, “Gradfuel are brilliant, they've helped us source all our young talent, from anything to data analysts to marketers, we've been very impressed.”   Visit: https://grants.gradfuel.co/direct-applications/ to find out more about Gradfuel and to sign up. Remember, the registration deadline is on December the 17th, 2021. Jeeni can personally attest to the effectiveness and value of using the Kickstart scheme through Gradfuel. Zak Ahmed, Jeeni’s HR specialist had this to say about the opportunity, "The Kickstart Scheme has helped me gain the vital experience I need as a recent Masters graduate. I've found a very meaningful role here at Jeeni, where I'm progressing quicker than I could've imagined!". Ella Venvell used Gradfuel to find her Kickstart position as Jeeni’s Artist Liaison and Marketing Leader, “The kickstart scheme has given me an invaluable experience which has helped me learn about the professional world as well as given me the time to develop myself and my portfolio.” and with regards to Gradfuel, Ella said that it’s “helped me find a job doing what I love, and am hoping to do as my lifetime career."  In many ways, the Kickstart scheme is the lifeblood of Jeeni; it’s the reason we can support up-and-coming artists, it’s the reason we can provide an invaluable service for viewers to discover new talent and it’s the reason you can read about it all, right now.  Check out some of the Inside Stories carried out by Jeeni's own Kickstart employees: https://jeeni.com/?s=inside+story If this interests you either as a company or a potential employee, act fast as the registration deadline for the Kickstart scheme is on December the 17th.  Follow: https://grants.gradfuel.co/direct-applications/ to sign up now or learn more about gradfuel and the Kickstart scheme.

03
Mar

Artist Focus: Nnaomi

Describing her own music as “euphoric, experimental and nostalgic”, Nnaomi is paving her own exciting path in the RnB and neo-soul corner of music.  Portsmouth based Nnaomi has been an essential Jeeni artist for some time now and has most recently added her newest single, ‘Hate Me’ to one of Jeeni’s most rapidly advancing and growing channels, RnB (https://jeeni.com/channel/all-channels/r-and-b/). “At just over 2 minutes long, 'Hate Me’ still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice, painting a tragic image of her thoughts and guilt becoming overpowering and too much to process.” Check out the full review of ‘Hate Me’ here: https://jeeni.com/blog/nnaomi-hate-me-single-review-blog-jeeni/   This newest track promises a lot from Nnaomi and if her short collection of singles says anything at the moment, it’s that she can deliver on them all. Nnaomi describes her singles as “little stories”, “I say this because the songs I make come from my real emotions and real experiences, the beats I choose actually bring emotions and thoughts out of me I feel like I suppress because I’m surprisingly not very good at talking about my feelings, so instead I put it in songs. It’s the easiest way for me to express myself”. From this analysis into her own work, it’s no longer a mystery as to why so much emotion is contained in tracks like ‘Like Me’ and ‘Hate Me’.  Mental health, and processing emotions healthily is certainly a recurring theme in Nnaomi’s work, as she explains, “Something that inspires me is my own ability to take advantage of the fact that sometimes my emotions are intense, finding a way to execute it in a healthy way has been amazing because I’m so used to bottling it up, which wasn’t beneficial”. Besides from her methodology in utilising emotions as a key inspiration for her work, Nnaomi’s has some specific masters in the alternative RnB genre to thank for her curious and adventurous creative tendencies. Progressive soul artist, Frank Ocean is a major influence for Nnaomi, as is modern neo-soul singer, SZA.  When asked about the similarities in the titles of ‘Like Me’ and ‘Hate Me’, Nnaomi noted that the connection was both coincidental but likely sub-consciously intended at the same time, “I wanted to portray my mental state in a way that was artistic. “Like Me” was written when my views and thoughts on certain things were hopeless and reminiscent. “Hate Me” is like the healing sister. The one that’s accepted the way that “love” and its experiences can sometimes change you for the worst. A much more self-aware and grown-up outlook on love and how to deal with it”; a poignant and layered insight into this partnership of singles.   Nnaomi hints at longer projects in the future, however she's currently happy “taking it one step at a time” with fantastic singles like ‘Party’s Over’, ‘Like Me’ and ‘Hate Me’. She’s also excited to arrange more live shows this year as restrictions are the lowest they’ve been in years.   Follow Nnaomi on socials to stay updated on what she’s working on:  Twitter: https://twitter.com/nomesm_   Instagram: https://www.instagram.com/naomim_0/   Check out Nnaomi’s showcase on Jeeni: https://jeeni.com/showcase/nnaomi/   How can Jeeni support artists like Nnaomi?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  artist biography • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.