Jeeni is live on Crowdcube!

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni is live on Crowdcube!

Grab your share of JEENI - the ethical entertainment platform.

It's official! Jeeni has been approved by market-leaders Crowdcube, with the Jeeni valuation up from £2.4million to £5million in the short time since Covid dealt musicians and performers a hammer-blow. Now you can help keep entertainment back where it belongs and boost the careers of new talent by investing in Jeeni's brand new funding round HERE.

With no adverts, no fakes and no hype, Jeeni is putting 5,000 musicians and performers in front of a 4 million audience, and promising that their artists keep 100% of everything their earn via the Jeeni platform.

Jeeni promise to treat their artists and audiences ethically, fairly and with respect, and will use your investment to expand their databases and boost their value even more.

If you like the sound of that, then Jeeni is live on Crowdcube now, and ready to welcome you on board. Click on the link right here to find out more about investing in Jeeni.

* and of course, investments of this nature carry risks to your capital. Please invest aware.

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18
Feb

Artist Focus: Cassius Gray

With casual, effortless rhymes and relatable vibes, Cassius Gray is making huge waves in the UK jazz rap scene. Cassius Gray has expanded and diversified Jeeni’s hip-hop, rap and RnB channels with six incredible tracks, each one different to the last and totally refreshing. His last single, ‘Sunbeds’ is a lush and lavish piece, fueled by smooth, old-school RnB samples and sentiments; listen on Jeeni here: https://jeeni.com/sunbeds-cassius-gray/. And check out Cassius’ showcase here: https://jeeni.com/showcase/0xr7kzzd8v5p/ Cassius has been making music for seven years now and has been developing his sound with every chance he’s had. His track from 2019, ‘A.M’ has nearly 1 million listens and according to Cassius is a surefire crowd-pleaser, “my favourite to perform was my song A.M with Souleymane Noe/Luther King, it bangs so hard live man!” Luther King contributes an icy cold verse on ‘A.M’, as well as providing the dangerously catchy “I don’t care if this tune don’t bang” hook. One of many successful collaborations, ‘A.M’ set a trend of sorts; ‘Jp from 640’, Teddy, J P Rose, and producer San Tino all followed with collaborations after the 2019 single. Cassius especially praised the latter for the creative synergy the two have, “Specifically shout out to my guy San Tino - the producer of our 2021 Single ‘Cookoo’”. This track from last year saw Cassius venture into an entirely new direction for his vocal talent: garage. San Tino lays down an unmistakable modern garage beat over which he plays calming synth pads and minimal, yet effective added percussion. As well as just rapping, Cassius also sings over the freeing instrumental in the form of expressive, auto-tuned vocalisations and humming. This stylistic risk and subsequent pay-off makes ‘Cookoo’ a clearly special moment in Cassius Gray’s young discography. ‘Chillhop’ and ‘jazz rap’ are broad genres that Cassius is often inclined towards, but to expect one style from this artist is pointless. Cassius’ influences act like a rolling snowball, picking up anything and everything in its path and using it to make it stronger, more complex and layered. His inspirations stem back to early 90s hip-hop, namely ‘A Tibe Called Quest’. Q-Tip's crew redefined hip-hop and continues to stir the imaginations of entire generations of artists even now. Tribe’s approach to samples, beats and attitude can regularly be seen in Cassius’ own work, especially with tracks like ‘Mum Called?’ and the collaborative, ‘World Spins Too Fast’. Cassius is an essential component of this new and exciting wave of UK hip-hop and Jeeni, along with all of his fans, can’t wait for his debut album, which he promises is lined up for this year. Make sure you’re following Cassius on social media to stay in the loop of his ever-developing sound. Instagram: https://www.instagram.com/cassiusgray_/ Facebook: https://www.facebook.com/cassiusgraymusic Jeeni showcase: https://jeeni.com/showcase/0xr7kzzd8v5p/ How can Jeeni support artists like Cassius Gray? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. artist biography

04
Aug

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earn us less than the cost of a pizza per month Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition. Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us. Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate directly with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype. Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip-Offs. We just can't breakthrough, and even when we think we're making progress as artists we get ripped off. Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us, we've made every mistake in the book. Our mission is to help you achieve success and avoid rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names. Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to breakthrough, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken word? Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainment ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work or can't find it even if they do. Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting? Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that? Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni raised 50k in the first 5 days and are working hard to get more investors on board with more investments still coming in. When we hit all our targets we can help give our new artists the recognition they deserve. If you want to see our pitch click HERE. You can invest for as little as 10 pounds and you will be directly helping independent musicians and performers take back the control.

05
Jun

How to Apply To Play Music Festivals & Events Across the World

Jeeni Blog