Jeeni Live Music Festival

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Jeeni Live Music Festival

By Kelli Richards: Jeeni USA MD

I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry.

Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too.

JEENI treats its members ethically, fairly, honestly and with respect. Their numbers have been growing steadily over the past year or so, and this past weekend they ran a Live Music Festival featuring some of the amazing musicians in the global community. As an homage to my former A&R role at EMI, I was really impressed with the talent of several of the featured artists. The highlights reel runs about an hour, and that’s time well spent to discover some wonderful talent and be entertained by artists you others might not hear about — not yet anyway. It’s quite an eclectic line-up but some of my personal favorites from this festival include: red-headed wunderkind Harvie Joy, teen guitar virtuoso Toby Lee, vocalist Jem Cooke who appears to be channeling Adele, multi-instrumentalist Daniel Gerendas, and a spine-tingling track from Zeeteeah Massiah.

I promise if you invest an hour in watching this online music festival, you’ll be very pleasantly rewarded. And consider joining JEENI as well!

The incredible talented Zeeteah Massiah who starred in the Festival will be playing at The Crazy Cogs on Thursday the 8th of October 2020, if you fancy seeing her gig live. https://www.brasseriezedel.com/crazy-coqs/

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04
Jun

Stars back Jeeni streaming revolution!

DEE ANDERSONJEENI AMBASSADORActor, singer, daughter of Gerry and Sylvia Anderson, the creators of the cult series Thunderbirds. Founder of Glotime.tv, and fundraiser for children's charities including Great Ormond Street Hospital. Some stars are born, some are made, and some are just plain lucky. Dee Anderson is the daughter of Sylvia and Gerry Anderson, creators of the classic children’s show Thunderbirds, and she’s a singing and acting star in her own right. Now she’s helping the next generation of undiscovered talent as children’s ambassador for entertainment start-up Jeeni. Jeeni is the ethical streamed music platform that gives back control to artists and audiences, and Dee Anderson joins a constellation of other stars and celebrities backing the project to boost the careers of talented kids. They include Tony Klinger, writer and director of The Who, movie ‘The Kids Are Alright’, media boss Roger Watson who has been responsible for 500 million record sales, and the woman who brought Apple Music to the world, Kelli Richards.

04
Jul

Alice Milburn - ‘Not Yours’ Single Review

Alice Milburn continues to perfect her innovative blend of glossy jazz chords with empowering upbeat pop with the new and improved version of 2019’s ‘Not Yours’. Alice has only just begun to expand on a variety of Jeeni’s channels, including but not limited to: jazz, pop, indie and lounge. Fresh, new talent is what powers Jeeni and with artists such as Alice, Jeeni couldn’t wish for much better fuel for our mission of uplifting and supporting unrepresented artists. Check out Alice’s young and expanding showcase on Jeeni here. On this redesign of ‘Not Yours’, Alice displays her flexible and adaptable comprehension of musicality clearer than ever. The willingness to broaden both the understanding of jazz and pop whilst also incorporating rock elements without resulting in a confusing mess of a composition is an absolute feat. Alice’s attitude to music is totally refreshing and it’s more often the attitude and approach to creation that separates the greats from the rest, not just superb musicianship. Immediately, this re-telling of Alice’s popular 2019 single holds more atmosphere and impact than its predecessor. The guitar cuts through so much cleaner thanks to less muddy settings on both the amp and after effects during the mixing process. And this fresher, more attentive approach isn’t limited to just the guitar parts; the bass guides the harmony much more seamlessly, the drums snap harder and as a result of these perfected parts, Alice’s soulful, impassioned vocals sit in this new arrangement so much nicer. Her voice is never drowned out, overshadowed or squashed, although the guitar solo certainly takes its fair portion of the limelight, and rightly so. Another key improvement can be found in the addition of the horn parts. Tasteful trumpets can be heard reinforcing the chords in the choruses and do so well to glimmer and shine up the composition’s instrumentation. The key difference between the 2019 version and the new 2022 version is the brightness and rejuvenation in the tone of the track and not much brightens up a mix as well as horns. A live performance where the horn parts get their own moment to solo and shine would surely be breathtaking. It could possibly be argued that a song about a romantic betrayal shouldn’t be so bright and that maybe the first, slightly darker version is more apt for heartbreak, however this song is more empowering than it is hopeless. The title itself, ‘Not Yours’ is a triumphant announcement that Alice can’t be owned or manipulated, especially not anymore. It’s not always easy to perhaps acknowledge that a previously released track could be realised and finished in a more polished way, however Alice is the type of artist to take that brave step in improving her sound and raising the standard of her craft up another notch. Check out more of Alice Milburn’s fantastic work here.

12
Mar

Reading and Leeds Festival is On!

Huzzah - Reading and Leeds Festival is on! Festival organisers confirmed today, the event will go ahead as planned, after the Prime Minister set out his plans for the the easing of the Lockdown. The expectation is for England to be free from all restrictions by the end of June. Posting on social media Reading and Leeds organisers shared footage from classic performances at previous festivals, as well as telling fans, “Reading and Leeds 2021. Following the government’s recent announcement, we can’t wait to get back to the fields this summer. LET’S GO,” they wrote in a tweet. https://twitter.com/OfficialRandL/status/1364526936660336643?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1364526936660336643%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.nme.com%2Fwp-admin%2Fpost.php%3Fpost%3D2887744action%3Dedit Reading and Leeds Festival Announcement on Twitter The festival in in the diary for August Bank Holiday, which this year is falls on the weekend of 27-29 August. Headline performances will come from the likes of Liam Gallagher, Stormzy, Post Malone, Catfish & The Bottlemen and Queens of The Stone Age. However, given the events that have already cancelled, could there be other names appearing in the line-up? Announcing his excitement with his usual style, Liam Gallagher rallied his fans.......! https://twitter.com/liamgallagher/status/1364569671182262277 Liam Gallager's Reaction on Twitter This year’s festival will also see Reading & Leeds featuring six headliners and, for the first time, two main stages. The newly introduced West Main Stage will take in headline performances from the likes of Catfish & The Bottlemen, Disclosure and Queens Of The Stone Age. It comes after the government confirmed that they will “aim to remove all legal limits on social contact” by June 21. Before that, outdoor hospitality, such as pubs and outdoor dining, could reopen on April 12, with indoor hospitality following on May 17. The latter date is also the first point where live events could return, however, limited capacities and social distancing may still be required. After June 21, all other restrictions should be removed – however, the roadmap is contingent on vaccinations going to plan, COVID-19 variants not causing new problems, and the infection rate lowering. The main stage at Leeds Festival 2019. (Photo by Katja Ogrin/Redferns) Earlier this year, Reading & Leeds boss Melvin Benn told NME he was “super confident” about the event taking place. “If everyone over the age of 60, or definitely the age of 50, is vaccinated by the end of May, then Jesus – there should be no stopping us,” Benn told NME. “Imagine what fun it’s going to be. It’s going to be bloody awesome, isn’t it? Rain or shine, being out in that field with thousands of people, wherever it is, watching any band or your favourite band, I just can’t wait. It’s mouth-watering just to think about.” www.jeeni.com www.readingfestival.com

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