Live Virtual Gigs in the Gaming Metaverse

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Helping the next generation of talent to build a global fanbase

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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01
Feb

Maple Sky, ‘Vision’ Single Review

The already multi-faceted smooth jazz outfit, Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’. Maple Sky have been a key component of Jeeni’s jazz channel (https://jeeni.com/channel/all-channels/jazz/) since last September and after a few different iterations, it seems that the group have found their most effective formula of members and mindsets. Maple Sky have evolved. Their sweet lounge jazz tracks have their place and are performed and written superbly however, the control and dare I say, vision contained in this piece is so far, unparalleled in their work. Each instrument expresses individuality and flows with different breathes and personalities, yet they still exist solely in the context of each other and act as a part of a dynamic and expressive synergy. Maple Sky told Jeeni that drummer, Ed Jordan handles the production of the group’s latest work and he’s done a fantastic job handling all of the energy that Joel, Olivia, Christian and of course, himself brings to this track. Ed gives more space to the instruments via natural-feeling reverb which creates physical dimensions and atmosphere to the funky soundtrack. Keyboardist, Joel Bamigboye also has a hand in production and produced the entirety of the group’s self-titled EP from 2020. The group’s consistent musicianship has meant that this change-up of producers has so far not created any kind of conflict or contradictions in their tone and sound. Following ‘Free Her’, their new EP, set to be released later this year is shaping up to be their strongest yet. ‘Vision’ is set to be released on Saturday, the 5th of February. Follow Maple Sky on socials: Twitter: https://twitter.com/mapleskyband Facebook: https://www.facebook.com/MapleSkyBand/ Instagram: https://www.instagram.com/mapleskyband/ Check out Maple Sky’s showcase on Jeeni here: https://jeeni.com/showcase/maple-sky/ How can Jeeni support artists like Maple Sky? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

26
Apr

Profiiit ‘Alexander’ Album Review

This indulgent and impressive album from East Coast rapper, Profiiit might be his most creatively realised and polished project yet. Relatively new to Jeeni, Connecticut rapper, Profiiit has taken the hip-hop and rap channels to another level with his hard-hitting and thoughtful brand of introspective US rap music. He has recently contributed the entirety of this new album, ‘Alexander’ to his showcase. Check out his showcase on Jeeni here: https://jeeni.com/showcase/profiiit/ Throughout ‘Alexander’, Profiiit refuses to fall into the rut that so many rappers succumb to; repetitive beats, aimless song structures and uninspired lyrics. The way that Profiiit crafts these tracks, gives the impression that they’re important and demand your attention. Sometimes, Profiiit won’t feature his vocals until halfway through a track, because he’s not afraid to allow other components, features and instruments to shine and have their own moment before he contributes his poignant lyrics and flow to the pieces. Possibly inspired by Kendrick Lamar, recorded spoken word samples heard throughout add an intimate and real level of substance and insight into Profiiit’s life and backstory. Something that makes a huge difference compared to other artists is Profiiit’s evident prowess in editing down tracks, trimming off fat and streamlining his work. The songs get to the point when necessary and take their time at other moments, depending on the tempo and momentum held in the album’s listen. A tasteful and moving use of samples can be expected across this album, particularly in closers ‘Sodapop’ and ‘Red Baron’. Instead of just chopping up samples to construct the instrumental/beat and repeating sections over and over, samples are sometimes played unaccompanied for impact and as an effective means of progressing the tone and mood of the songs, this can be heard in ‘Yale (Josephine)’. A perfect selection and amount of featured talent embellish ‘Alexander’ without distracting or diminishing from Profiiit. Peso Dollaz provides a melodic, trap-esque verse for the second half of ‘sant_thegod’ that does well do diversify both the track and the entire album. East London Jeeni artist Jada Freeman provides her soulful singing for some essential backing vocals and hooks in ‘Triggaotto’. And the talented and upcoming Cool Que gives a semi-sung mumble-rap verse on ‘D.R.E’ which is a fantastic contrast from Profiiit’s clear, and distinct rapping. A fantastic and layered project from Profiiit, listen to it in full on Jeeni here: https://jeeni.com/showcase/profiiit/ How can Jeeni support artists like Profiiit? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

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