Live Virtual Gigs in the Gaming Metaverse

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Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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05
Jun

Give-Get-Go get creative and launch FREE Mini Talks starting Tonight

We are really looking forward to joining Tony Klinger and his team at Give-Get-Go in launching their new mini talks. They are informative and fun and we want all our members to have the opportunity to join in. Tony told us that, "During these difficult and dangerous times our businesses and our personal lives are disturbed and might well be hurting. We are in the creative industries so we thought let's be creative. Instead of thinking about what later advantage we might gain, for which there will still be time later, we should be thinking of what we can do for each other. To that end we at www.give-get-go.com will be giving our HINTS AND TIPS mini talks to everyone in the creative industry, and it is free to all comers starting at the end of this week and continuing for the duration of the emergency. Don't expect anything fancy, but the information will be useful to anyone with aims and ambitions in this industry and for all creative people looking for ways to make it pay for them after the virus. Who knows, our HINTS AND TIPS might be useful to you and we will do our best to make them interesting. We aim to start with a pre-recorded brief introduction this Friday at 5pm UK time. We will be introducing our subject and ourselves and I might even shave beforehand!HINTS AND TIPS talks start this Friday 17 April 2020 at 5 pm UK time On social media under the name Tony Klinger." https://www.give-get-go.com/

14
Jan

Weekly Round-Up #7

The latest news on all things Jeeni, music and entertainment. Happy new year from Jeeni! We're constantly trying to enrich our database with new art for listeners to explore and enjoy and so, on this edition of Weekly Round-Up, we wanted to keep everyone updated on the new developments and additions that have been going on here at Jeeni. New Releases on Jeeni: Jeeni’s database of incredible new music has recently been expanded with new projects from a variety of artists ranging from hip-hop to country. Baby Panna, Ariana May, Richard Murray, Lennox Campbell and DarkStarGraver have all recently uploaded new projects onto Jeeni. Exciting new music is what fuels Jeeni and allows us to promote and boost the artists behind them. If you want to feature your work on Jeeni or if you’re already a Jeeni artist and want more of your work to be added to your showcase, contact us at doug@jeeni.com or ella@jeeni.com and we can sort everything out for you! New Review blogs: As more inspiring and inventive work is uploaded to Jeeni, as are more reviews. DarkStarGraver released an album late last year titled ‘Over The Bridge & Far Away’. Jeeni’s review of the album claimed that, “If you had any familiarity with this Portsmouth rapper’s refreshing and inventive brand of UK hip-hop, then it should be of no surprise that his newest album is as buoyant, animated and thought-out as it is.” We also had the pleasure of reviewing Maple Sky’s ‘Wearing Red’, a smoky and lush opening track from their self-titled EP. A “perfect sonic epitome of the smooth jazz inspired outfit”, ‘Wearing Red’ is certainly a must-listen for jazz-heads. Finally, Richard Murray’s anticipated new album, ‘Fire Sale’ was reviewed on Wednesday. “Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music.” Jeeni University Partnerships: Jeeni is keen to operate and work with various universities to uplift blossoming and brand-new artists and to provide an ethical and supportive means of showcasing their talent to a worldwide platform. As well as getting young students and artists interested in becoming a Jeeni artist and making use of our marketing and artist liaison team, we’re also offering roles to become a part of the Jeeni team itself. Right now, we have our roles advertised with BIMM and Middlesex Unis, as well as on our Indeed page (https://uk.indeed.com/jobs?q=jeeni&l&vjk=a98f08cca58bd410). Make sure you're following us on social media to keep up to date with new releases from our artists, our reviews and any job openings: Instagram: https://www.instagram.com/jeenimusic/ Twitter: https://twitter.com/jeenimusic Facebook: https://www.facebook.com/jeenimusic Linkedin: https://www.linkedin.com/company/33222018/admin/

06
Jan

DarkStarGraver - 'Over The Bridge & Far Away' Album Review

If you had any familiarity with this Portsmouth rapper's refreshing and inventive brand of UK hip-hop, then it should be of no surprise that his newest album is as buoyant, animated and thought-out as it is. This is the first album DSG has released since becoming an integral part of the Jeeni mission. DarkStar has been an avid Jeenius since Summer last year and has been blessing the Jeeni database with vibrant and innovative artistry ever since. All seven tracks of this incredible project are on Jeeni right now. Jeeni is always looking to represent and uplift artists with visions as clear and focused as DarkStar. DarkStarGraver's biggest crime here is leaving us wanting for more content because although he's cohesively expressed a giant variety of emotions, styles and influences, he took just 18 minutes to do it! He justified the choice of a shorter album on Instagram, "New album is 7 tracks in total, could’ve been more but I like that number", DSG cleverly released this record knowing he has so much more in his artistic tank for the next project. A clear highlight on this record is the early, consecutive killer features on ‘Running Man’ and ‘No Brainer’ from Kid Crayy and Baby Panna respectively. DSG takes the reigns on these tracks at first and allows his fellow Portsmouth MCs to embellish the final push and create a rememberable climax for these standout tracks. Kid Crayy's attacking flow is restless and constantly bops and weaves around the beat. Baby Panna, however takes his time and makes each syllable hit harder than the last. Panna also performs the ear-worm 'Ride with me' hooks just before and after his verse which just completes the track. DarkStar made it clear that “This project is dedicated to the Portsmouth Hip Hop scene” and made a specific mention to the Portsmouth artists that predate him and thanked them for “Sparking the fire that made me want to rep my hometown as an artist”. A meaningful dedication to a blossoming music scene is a suitable sentiment for such an excellently put together and varied album. DSG uses his robust and adaptable voice so well on this project that at times, it sounds like extra, unlisted features. For example, a rather high-pitch singing voice for the hooks on ‘On My Way’ is then met with a deep and resonant rapped verse to finish off the short opening track. ‘Gohan’ (review) which was a single teaser for this album, features more of DarkStar’s contagious melodic rapping which is enhanced and made all the more effective with the excellent production of Zack Nailor at WRS Studios. The hi-hats and 808 bass in the beat for ‘Juice & Gems’ works so well with the jangly acoustic guitar sample, as though they were always meant to be heard together. In fact, the entire album makes such an effective use of samples throughout; ‘Slow Jamz’ has a romantic and theatrical strings sample which turns the rapid, trap-esque beat into a dramatic, epic cut that is just too short. DarkStar also hints at a feral, almost growling voice on this track which provides yet more evidence that DSG will never settle or stop experimenting with what his voice can achieve. The album ends with class and impact. ‘Over Time’ features a melodramatic female vocal sample which wails over a seductive lounge piano, sparkling under the rumbling beat. The bonus, shorter track, ‘Justice League’ is a moody album finisher containing reams of witty wordplay which flows like water. Once again, a feat like this album is a credit to producer, Zack Nailor as well as DarkStar himself of course for containing the talent, passion and vision to pull something like this off so seamlessly. How can Jeeni support artists like DarkStarGraver? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team. Check out DarkStarGraver’s Jeeni showcase here: https://jeeni.com/showcase/darkstargraver/

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