Live Virtual Gigs in the Gaming Metaverse

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Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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07
Sep

KICKSTART your career: Introducing our super-star video wrangler Aleah MO

JEENI are delighted to be employing with the Government’s Kickstart Scheme initiative. Aleah Mo (she/her) was our first Kickstart recruit. Aleah is a 19-year-old dancer and dance teacher from Portsmouth. Since Aleah joined the team, JEENI has helped her to showcase her talent and keep 100% of the rewards. Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. As a fast-growing new business, still in its exciting dewy youth. JEENI are delighted to have signed up for the scheme. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. To qualify for the Kickstart Scheme, jobs offered must be brand new positions that were not previously available at the company. For JEENI, this works perfectly as the company is currently growing and expanding at a rapid rate. Meaning that these exciting new roles have evolved naturally. Aleah joined Team JEENI in March. As one of our Marketing Assistants, she creates showcases for many different independent performers like herself. And she’s already using the skills she has learned so far to promote her own talent and services. With Kickstart Employees working for up to 25 hours per week. Aleah says her hours easily fit around her busy schedule of teaching and dancing. “JEENI is such a great company and the hours I work really fit around my dance, which is really beneficial for me, because I am a teacher, so most evenings I am dancing as well as on the weekends. “ Aleah Mo. The Movement Initiative The Dance Company that Aleah dances for is called The Movement Initiative (TMI). TMI is a Charity Dance School located in Southsea, formed to help dancers fulfil their full potential. By providing opportunities, facilities, and classes for dancers to learn excel, and perform regardless of their age and ability. TMI are World Champions in the International Dance Organisation. Aleah is already using what she's learnt as a Marketing Assistant for JEENI to help promote her dance school and increase their following. As well as her own individual talent, all or free. Aleah, along with some other dance school members, and a wide range of independent dancers will also be featuring in JEENI’s next online festival! Our first themed festival, the theme, of course, being DANCE which Aleah is “super-excited” about! If you’re interested in working for JEENI, featuring in one of our upcoming festivals or just want to find out how we can help you promote your talents and services. Contact the Business Helpdesk here: https://jeeni.com/support/ To check out the full Inside Story Interview with Aleah Mo click here: Inside Story: Aleah Mo interview

12
Mar

A Christmas No:1 for 2020?

Rob Copsey from the website Officialcharts.com has given us the low down on the runners for the coveted UK Christmas No:1 single slot. The winner of the biggest chart of the year will be announced on Christmas Day itself, Friday December 25. The Christmas Number 1 is a British institution and has been claimed by some of the world’s most iconic music stars. Queen, The Beatles, Spice Girls, Cliff Richard and, ahem, Bob The Builder have all landed Christmas chart-toppers in the past. In 2019 YouTuber and dad-blogger LadBaby claim the festive crown for a second year in a row, with his second sausage roll-themed charity single, I Love Sausage Rolls - a spin on I Love Rock N' Roll - in aid of foodbank charity The Trussell Trust. He also topped the chart in 2018 with We Built This City, making him only the third act in chart history, after The Beatles and Spice Girls, to land consecutive chart Christmas Number 1s. "It’s the best feeling in the world - a Christmas miracle yet again!" LadBaby, real name Mark Hoyle, told us at the time. "It’s going to the Trussell Trust – to the 14 million people living in poverty in the UK. Who doesn’t love a sausage roll at Christmas?" Could this year could see a festive classic bag the top spot? We recently reported that Christmas favourites have re-entered the Official Singles Chart earlier than ever before, and Mariah Carey's All I Want For Christmas Is You has reached Number 1 in the UK for the first time ever this month. However, they face competition from several big new releases for 2020. So who is in line as a challenger for this year's Official Christmas Number 1? The Official 2020 Christmas No: 1 Contenders 1. LadBaby - Don't Stop Me Eatin' https://youtu.be/s-shDEK85uA Can LadBaby make it three festive chart-toppers in a row? The dad blogger and his family are back with another sausage roll-themed song, this time to the tune of Journey's 1982 hit Don't Stop Believin'. Once again, the release is raising money for foodbank charity The Trussell Trust, who have seen a huge rise in demand after a difficult 2020. Out now 2. Justin Bieber ft. The Lewisham & Greenwich NHS Choir - Holy https://youtu.be/jXy0s9pexCo Five years after Bieber helped the choir claim the 2015 Christmas No: 1, the superstar has joined forces with them on a new version of his hit single, Holy. Recorded at Abbey Road studios, proceeds from the song will be split between NHS Charities Together (which represents over 230 NHS charities) and the Lewisham and Greenwich NHS Trust Charity in recognition of the extraordinary efforts of those on the medical frontline during the Coronavirus crisis. 3. Jess Glynne - This Christmas https://youtu.be/F6Py60ponQo Jess Glynne has recorded a cover of Donny Hathaway's This Christmas as part of Amazon's Originals series. It's already proving popular, set to enter this week's Official Singles Chart Top 100, and CD and vinyl singles will be available to purchase from December 18. Similarly, Justin Bieber's new Amazon Original, a cover of Brenda Lee's Rockin' Around The Christmas Tree, is also shaping up to be a hit this Christmas. Last year saw Ellie Goulding's Amazon Originals track, a cover of Joni Mitchell's River, reach Number 1, so don't underestimate these. 4. Liam Gallagher - All You’re Dreaming Of https://youtu.be/TwX3_lQmYMQ A song that Bing Crosby would be proud of (according to Liam), All You’re Dreaming Of is a track that the Oasis legend says “is perfect for this time of year, considering the year that we’ve all had”. Billed as ‘Imagine meets Wonderful Life’ Liam is confident of his chances for a good chart performance; responding to a fan on Twitter who asked if it is going to Christmas Number 1, the rock legend said: “it’s gonna be rite up there you gotta be in it to win it.” All You’re Dreaming Of is available to stream and download now, with 12" and limited edition white 7" vinyl versions released on December 18. Proceeds of the song are going to UK charity Action For Children, who work to protect and support vulnerable children and young people across the country. 5. Rig Aid - It’s Christmas Time, It’s Time To Lash Archie Curzons is a social media influencer, the self-proclaimed CEO of London's Clapham, and is the host of The Rig Biz podcast - a comedy show with celebrity guests packed with lashings of #banter and #ladchat. He's roped in an impressive line-up of his so-called celebrity pals/podcast guests including Danny Care, James Haskell, Jeremy Irvine, Alex Paine and Darren Gough for a Christmas single - a light-hearted song to wave off a disastrous 2020 to raise money for Restart Rugby. Out now. 6. A Candle for Carson The Christmas Number 1 race is often about singles giving back to the community, and an example of that kindness this year comes from Blackburn music producers Chris Dewhurst and Andy Rose and vocalist Miranda Myles. The three have teamed up to record and release the track for Carlson, who sadly died in November after battling congenital heart disease, which he was born with. Carson's family are hoping to set up a charity in his name with the proceeds. Out now. 7. Shine A Light To Fight – Together In Electric Dreams Recorded by a collective of choral and orchestral musicians performing from their Somerset bedrooms during lockdown, this heart-warming rendition of of Phil Oakey and Giorgio Moroder's Together In Electric Dreams is released on December 18, in remembrance of those we have lost in the UK during the Covid-19 pandemic. The song is led by Jeremy Millington of music duo The Portraits, and social media group Shine A Light To Fight, which was set up in March as an online meeting place for those affected by Covid-19. 8. ICU Liberty Singers - Every Breath You Take The ICU Liberty Singers are made up of NHS Critical Care staff from all over the country, who have come together virtually to create this rendition of The Police's Every Breath You Take. Out now. https://youtu.be/pm3z0qoDbo8 9. Cameron Barnes & Blythe Duff ft. The Red Hot Chilli Pipers - Fairytale of New York Scottish actor Blythe Duff and singer Cameron Barnes have teamed up for a re-imagining of The Pogues' Fairytale Of New York to raise funds for freelance creatives and their families. Their version tells the story of single mum called Christina Chalmers – or Chrissy - who encourages her son Guy to leave Glasgow and follow in her footsteps to find fame and fortune in New York City - but it didn’t work out. Out now. https://youtu.be/g911zLtlmUQ 10. Rock Choir - Keeping The Dream Alive The Rock Choir have joined thousands across England, Wales and Scotland to form one virtual choir to record a rendition of Keeping the Dream Alive. Led by Vikki Hewitt and creator/founder Caroline Redman Lusher, the track is to raise awareness for the Mental Health Foundation. Out now. https://youtu.be/bVrL9zdDlH0 More Official Christmas Chart Contenders: Russ Abbott - Atmosphere - Two Nottingham University student radio presenters - George Scotland and Damian Stephen - have launched a campaign to get Chester comedian Russ Abbot to Number 1 this Christmas with his 1984 single Atmosphere because, well, why not? The campaign has been endorsed by Abbot himself and Paul Chuckle. The Dancing Binmen - Boogie Round The Bins At Christmas - Three binmen from Wolverhampton - Jack Johnson, Henry Wright and Adrian Breakwell – shot to fame in the city earlier this year for dancing on their routes during the first lockdown. Now they've got their eye on the Christmas Number 1 with Boogie Round The Bins At Christmas. Money raised from the song will go to charity. Out now. Gemma Collins & Darren Day - Baby It's Cold Outside - can the GC land this year's Christmas Number 1 with a cover of a festive classic? Sam Fender - Winter Song - The musician has released a stunning cover of the '70s folk track by Newcastle legends Alan Hull/Lindisfarne. Money raised from the song goes to social enterprise People Of The Streets. Out now. Matt Lucas – Merry Christmas, Baked Potato - a seasonal continuation on from Thank You, Baked Potato, Matt’s first UK Top 40 single that he released in during the first lockdown which benefitted the NHS. Out now. Robbie Williams - Can’t Stop Christmas - a feel-good tale about how we need to enjoy ourselves over our five-day Christmas bubble this year, complete with references to social distancing and Zooms. The Celebs - Merry Christmas Everyone - a cover of Shakin' Stevens' classic featuring Sam Bailey and Good Morning Britain's Richard Arnold and Laura Tobin, released in support of the Alzheimer's Society. Out now. Collabro - Christmas Is Here - The successful musical theatre group and winners of 2014’s Britain’s Got Talent will be donating 100% of profits from the download of their original Christmas single to military charity Help for Heroes. The Kut - Waiting For Christmas grunge ballad released on December 18, raising money for the Red Cross Coronavirus Crisis Fund. Tone Def Tony - I Got Pissed With Santa Claus - Novelty track which is giving 50% of its royalties to help those in the pub trade who a struggling this year due to Covid-19. More info here. Raise The Woof! - The first ever Christmas single for dogs. Christmas in Denmark Street - British punk band Spizzenergi teams up with producer Tony Visconti to release this 'punchy, festive protest anthem'. Tune in to The Official Chart with Katie Thistleton on BBC Radio 1 on December 25 from 2-4pm to hear the Christmas Top 40 countdown and the exclusive reveal of the winner of the Official Christmas Number 1 2020. You can also catch Top Of The Pops on Christmas Day, more details of the broadcast to come. The full Top 100 Official Christmas Singles Chart and Albums Chart will be published on OfficialCharts.com from 5.45pm.

06
Jun

Mel Croucher - Multimedia Entertainment - Ahead of his Time.

Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we're ahead of our original schedule, but there's still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he's agreed to share his work with all our members. He's a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here's one of Mel's latest! I produced my first multi-media entertainment at the age of eight. It was a birthday gift for my mum. I called it Smellyvision. TV sets had begun to appear in the cleaner homes down my street, but my family was still years away from owning one of those magic boxes with their nine-inch screens. So I made my own. I took a cardboard box and cut a porthole in it, and used my mum's crank-handle mangle to scroll up the storyline that I drew on the reverse of a yard of wallpaper. The soundtrack lasted just under three minutes, which determined the length of my entertainment. It was a recording by the singing cowboy Roy Rogers, played on a shellac disc that spun at 78 revolutions a minute, also driven by a manual crank. But the best bits of my Smellyvision show were the different pongs that accompanied each segment of the story. I can still feel the sting of my mum's flattened hand because I had used her special perfume to enhance the production. The scent was called Evening In Paris, and had been maturing in a little blue bottle too precious to use since the 1930s. I sourced the smell of horses after the coalman's wagon had passed by, and that didn't go down well with my mum either. But how can you have a multimedia show about cowgirls and cowboys without perfume and horseshit? Capcom had exactly the same idea for their videogame Resident Evil 7, and I was not in the least surprised to discover that it too was horseshit. It was marketed as a "4D candle smelling of old timber and blood", with the brand name Blood, Sweat And Fears, and a burning time of 18 hours. The idea was to fire up the stinking candle to enhance gameplay, having handed over fifteen dollars for the privilege. As I have already said, it was crap, unless of course you managed to knock over the candle during your gaming frenzy, and emulate the zombies in the game by setting fire to your face. It wasn’t the first time that Resident Evil had been used to extort money for idiotic multimedia ideas. Back in 2005, there was a crummy accessory for the Nintendo Game Cube device called the Resident Evil 4 Chainsaw Controller. It was nothing more than a standard Game Cube handset with a vibrator unit and a "realistic chainsaw roar", that sounded like a wasp trapped in a jam jar. But gamers seemed to be willing to lay out fifty dollars for the privilege of acting like dorks, so what do I know. In fact Nintendo are serial abusers when it comes to dopey add-ons. Who can forget their Super Scope wireless light gun? Well, just about everybody, it turns out. It was a truly dreadful lump of overpriced plastic that only worked with a handful of games, and devoured AA batteries at the rate of six every four hours. And how about the Nintendo Power Pad which cost anything up to two hundred bucks way back in the 1980s. This was nothing more than a little shiny mat with a dozen or so pressure sensors in it. The idea was to jump around its red and blue squishy bits in order to trigger actions during video gameplay, and break your ankles in doing so. That's why most players resorted to cheating, by going down on all fours and using their fists to bash it into submission, My favourite Nintendo multimedia device is the DK Bongo. It's a totally stupid pair of miniature bongo drums, which suits me just fine. There's a built-in microphone to monitor my bongo-playing skills, and help track my progress as I play along to some of the worst music tracks in recorded history. To be honest, it works just as well if I clap my hands or produce fart noises, but sometimes honesty is not the best policy. After years of misuse, my DK Bongo still works fine and gives me innocent pleasure. Which brings me back to Resident Evil. Since its launch, the Resident Evil series has generated just over one billion dollars, making it the most profitable videogame spin-off in history. The only reward I ever got for my Smellyvision efforts was a sore arse. But I have never claimed to be a profiteer in these matters, only that when it comes to multi-media innovation I have always been way ahead of my time. Click HERE to visit or return to jeeni.com

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