Live Virtual Gigs in the Gaming Metaverse

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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26
Apr

Profiiit ‘Alexander’ Album Review

This indulgent and impressive album from East Coast rapper, Profiiit might be his most creatively realised and polished project yet. Relatively new to Jeeni, Connecticut rapper, Profiiit has taken the hip-hop and rap channels to another level with his hard-hitting and thoughtful brand of introspective US rap music. He has recently contributed the entirety of this new album, ‘Alexander’ to his showcase. Check out his showcase on Jeeni here: https://jeeni.com/showcase/profiiit/ Throughout ‘Alexander’, Profiiit refuses to fall into the rut that so many rappers succumb to; repetitive beats, aimless song structures and uninspired lyrics. The way that Profiiit crafts these tracks, gives the impression that they’re important and demand your attention. Sometimes, Profiiit won’t feature his vocals until halfway through a track, because he’s not afraid to allow other components, features and instruments to shine and have their own moment before he contributes his poignant lyrics and flow to the pieces. Possibly inspired by Kendrick Lamar, recorded spoken word samples heard throughout add an intimate and real level of substance and insight into Profiiit’s life and backstory. Something that makes a huge difference compared to other artists is Profiiit’s evident prowess in editing down tracks, trimming off fat and streamlining his work. The songs get to the point when necessary and take their time at other moments, depending on the tempo and momentum held in the album’s listen. A tasteful and moving use of samples can be expected across this album, particularly in closers ‘Sodapop’ and ‘Red Baron’. Instead of just chopping up samples to construct the instrumental/beat and repeating sections over and over, samples are sometimes played unaccompanied for impact and as an effective means of progressing the tone and mood of the songs, this can be heard in ‘Yale (Josephine)’. A perfect selection and amount of featured talent embellish ‘Alexander’ without distracting or diminishing from Profiiit. Peso Dollaz provides a melodic, trap-esque verse for the second half of ‘sant_thegod’ that does well do diversify both the track and the entire album. East London Jeeni artist Jada Freeman provides her soulful singing for some essential backing vocals and hooks in ‘Triggaotto’. And the talented and upcoming Cool Que gives a semi-sung mumble-rap verse on ‘D.R.E’ which is a fantastic contrast from Profiiit’s clear, and distinct rapping. A fantastic and layered project from Profiiit, listen to it in full on Jeeni here: https://jeeni.com/showcase/profiiit/ How can Jeeni support artists like Profiiit? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

22
Jul

New Survey Reveals How Music Helped the UK Through Lockdown

UK Music has published a new survey that reveals the crucial role music played in helping people through Covid-19 lockdowns - and how the public are craving the return of live music. The survey is the largest of its kind since the start of the coronavirus pandemic, which decimated large parts of the music industry across most of the planet in 2020. The key findings of the survey revealed: 57% of adults said music had helped them cope with lockdownAround one million adults say they have taken up an instrument during lockdown71% think music makes them more productive at work/studying Additionally, the survey reveals how the public are keen to flock back to live music and believe music helps them cope with stress and anxiety. “Music has been vital not only in helping the public cope with the impact of the Covid-19 lockdowns and improving mental health and wellbeing, but also in making people more productive while they work. Combined with the huge economic contribution the music industry made pre-Covid-19, this is further evidence that the UK music industry is a key national asset that should be protected and supported by Government. With the right support, music can continue to play a vital role in improving people’s health and wellbeing in the months ahead as we look to recover from this pandemic." Said UK Music Chief Executive Jamie Njoku-Goodwin. The findings are a huge boost to the UK music industry, which has been devastated by the ongoing impact of the Covid-19 pandemic. The sector contributed £5.8 billion to the UK economy pre-Covid-19 and supports around 200,000 jobs. Furthermore, it clearly shows how music has helped the UK through lockdown and proves the importance of the national music industry. Artists should be supported during these turbulent times, and Jeeni does that, by supporting creative talent using an ethical approach. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million. The growth of Jeeni has been so fast that they marked Government promises by turning to crowdfunding to expand their capacity to meet demand, raising over £46,000 in a few hours. Check out their campaign HERE and join the list of supporters and celebrities who are flocking to the cause.

06
Jun

Love in the Time of COVID-19: Working Apart but Creating Together.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “No one can whistle a symphony. It takes a whole orchestra to play it” – H.E Luccock Sammie says, "Creativity brings people together. Artists, poets, writers and musicians have been forced apart, to distance, to isolate due to the COVID-19 pandemic. Yet collaboration has flourished. Adversity has brought us together to create in new and innovative ways. I have learnt over the years that it is not possible to be great at everything. Different skills that blend and morph with each other are key to an effective alliance. That’s where the magic happens. I have forged a new partnership with a UK-based award winning sound designer to launch a series of poetry short films – I call them “Poetry Porn” – on YouTube as a prelude to publishing an anthology of work in the autumn. Joe Churchman and I have worked on various projects together over the years. She wrote and co-directed the multi-award winning short film “Gloop” and collaborated with Sir David Attenborough. Joe has worked with MC Saatchi and the BBC, her talents and eye for creativity know no bounds . Where once we joined forces over the kitchen table, enjoying a glass of wine, we have been forced by the pandemic to find new ways of working together, including our latest venture. We both have a thirst for learning and a need to enthusiastically share and impart the wisdom we have gained. Creating during COVID-19 has been an exhilarating and challenging experience for us both, but one we have overcome and enjoyed with fervour and passion. Never before have Zoom, WhatsApp and the desire to teleport been at the forefront of our combined creativity. Despite the 50 plus miles between our respective homes the soul sister bond that we have nurtured over the years has never been lost. The verve for all things lyrical has surfaced again whilst working on the Poetry films. Having created a series of 100 poems, I am now in the editorial process: altering verses, changing words and making sure rhythm, beat and iambic pentameter all synchronise. The work embodies the emotive journey of womanhood: traversing sorrow, despair, anger and liberation. The natural environment heals all woes and this journey is told through the changes in season. Death, loss, renewal and growth are all subjects covered within the poems and the films. Winter teaches us how to be patient, to rest, hibernate and prepare for growth. Autumn helps us to embrace the process of letting go. Spring is a period of regrowth and birth. Whilst Summer is our time to blossom and burst into the most vibrant versions of ourselves. In the depths of winter combined with a broken heart, “Kiss the Tinder” was born. Poetry was and still is my solace, it helped me to rediscover compassion, serenity and hope. I was lucky enough to meet a fellow poet and songwriter via the writing community on Instagram a couple of years ago, Renée is from Texas, so we have only ever virtually met but he kindly agreed to record this poem. A true gift. I woke one morning to his dulcet tones in my inbox, and with a voice of liquid silk, he is the soundscape to this film. This Poetry Short is therefore a true collaboration. Global restraints from continental distance to COVID-19 have not curbed our resourcefulness. The project has only just begun. This poem was published in June in American Journal “The Starlight Emporium” along with a collection of my other work. “Kiss the Tinder” by Sammie Venn Kiss the tinder, fall in love with the ashesThe storm destroys the pain with lashesIndigo shards, incandescent stainsLife blood flowing, ripped like veins.Lightening shreds the Arial skyIt punches, spits and angrily criesGlorifying the night with celestial screamsMother Nature voices her savage dreams.Dancing with Hope, thunder follows alongside,For now, there is nowhere in the world to hide.Like a love-lorn couple, they rampantly combustTears of anguish wash away rage and lust. Click HERE to visit or return to jeeni.com

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