Live Virtual Gigs in the Gaming Metaverse

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Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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19
May

Five Great Songs About Real Places, by Wendy King

A songwriter finds many things to write about; emotions, events, people, and even places. Some of the finest songs of all time have been written with somewhere in mind, a place that touches the soul of the person with the pen.Mull of Kintyre, written by former Beatle Paul McCartney, is an example of this. It’s written about a part of Scotland the singer had a home and is a reference to feeling at home when he’s there. West Coast punk band Rancid, perhaps at the other end of the songwriting scale, had a song called Olympia WA on their album and Out Come The Wolves, written as much about New York as the Washington state capital.Those songs might not immediately trip off the tongue, but they are strong efforts in terms of writing about places. It isn’t always cities either – Gainsville resident Bacon James recently won a songwriting competition for a song about the Santa Fe river, called Lost and Found (At the Santa Fe). It drew emotions he experienced from the river with an actual place, in much the same way as McCartney did, and as many others have done about different places. Often, it isn't the place that is the full subject of the song, but how that place made the writer feel.This is a theme you’ll see running through some of the entries in our round-up of five great songs about places. Christie Road – Green Day (click to play) Green Day might be a global phenomenon now, a rock band that sells out arenas, but in 1994, pre-Dookie, they were just three angry, disaffected kids looking for an outlet. Back then, Bille-Jo Armstrong and bassist Mike Dirnt used to hang out at a place called Christie Road, doing what a band named after marijuana would be expected to do. Christie Road is an ode to their wasted days, their safe place before stardom came calling. Ewan MacColl - Dirty Old Town (click to play) The first song on our list made famous by another artist is Dirty Old Town by Ewan MacColl. It’s written about Salford in England, an industrial town that was once in the shadow of towers belching out smoke thanks to its place on the Manchester Ship Canal. MacColl wrote about his life there and finding love and an oasis of tranquillity, amongst the smoke and dirt. The song was later recorded by The Pogues, to critical acclaim. The White Stripes - Hotel Yorba (click to play) When you think of songs about Detroit and locations in Motor City, you most likely think of Kid Rock or Eminem, but the duo The White Stripes produced an iconic two-minute ode to a hotel along the I-75, the Hotel Yorba. It is now subsidized housing, but Jack wrote the song after hearing, incorrectly, that the Beatles once stayed there. Whilst there’s not a lot of emotion behind the location, it is a demonstration that a song doesn’t have to be written about a famous place at all. Billy Edd Wheeler - Jackson (click to play) Johnny Cash was a great storyteller, and whilst one of his most famous songs is a story about a place, he didn’t write it. Jackson, possibly written about Jackson, Tennessee, was actually penned by Billy Edd Wheeler and performed by the Kingston Trio. Cash made it his own, singing as a duo with June Carter. Jackson serves as a place of sin and iniquity, offering the married protagonist respite from what feels like a loveless marriage, the exact opposite of Johnny’s lifelong union with June. Lynyrd Skynyrd - Sweet Home Alabama (click to play) We’ve mentioned Kid Rock already in this article, and he’s going to get a mention again, but not for songwriting. He helped catapult Sweet Home Alabama, a rock classic, back up the charts in 2007 when he dropped All Summer Long, his tribute to growing up in Michigan, that borrowed the Lynyrd Skynyrd song’s structure. As for the original, it is rather more controversial than even the infamous Robert James Ritchie – it’s written as a retort to Neil Young’s anti-slavery song, Alabama, and seeks to defend the state’s people from being tarnished by the darkness of its history. Now that is a little more contentious than signing about a hotel! Have you written a great song about a place that's significant to you? Then upload it on Jeeni for everyone to enjoy. Who knows, you might just have a solid-gold hit on your hands! Several of Jeeni's most popular artists have done exactly that, including the award-winning Richard Murray. (click to play) This item was written by Wendy King for jeeni.com

19
Mar

Something for the Weekend

Need a little listening inspiration? With all the new music on offer, across the many genres available, it's difficult to know where to start. Allison Hussey and Madison Bloom of Pitchfork create a Friday Newsletter each week, to keep you up to date with the weeks new releases. If you're trying to decide on something for the weekend, here are their recommendations from this weeks releases. Lana Del Rey: Chemtrails Over the Country Club [Polydor/Interscope] Lana Del Rey Lana Del Rey announced Chemtrails Over the Country Club almost a year ago. The Norman Fucking Rockwell! follow-up, which was pushed back from an autumn 2020 release, was led by “Let Me Love You Like a Woman” and the title track. The album also includes"Tulsa Jesus Freak" which the singer had teased with an Instagram post last summer. Benny the Butcher/Harry Fraud: The Plugs I Met 2 [Black Soprano Family/SRFSCHL] Benny the Butcher Griselda MC Benny the Butcher and producer Harry Fraud have joined forces for The Plugs I Met 2, a nine-track release featuring 2 Chainz, Fat Joe, Jim Jones, and more. The new project follows Benny’s 2020 album Burden of Proof, which was recorded at the same time as The Plugs I Met 2. Check out the music videos for 2’s “Thanksgiving” and “Plug Talk.” Sofia Kourtesis: Fresia Magdalena EP [Technicolour] Sofia Kourtesis Fresia Magdalena is the third EP from Berlin-based electronic producer Sofia Kourtesis, joining last year’s Sarita Colonia and her 2019 self-titled EP. The project features four songs, including “La Perla,” which Kourtesis built around field recordings she made in her home city of Lima, Peru. Mare Cognitum: Solar Paroxysm [I, Voidhanger/ Extraconscious] Mare Cognitum Portland musician Jacob Buczarski makes black metal under the name Mare Cognitum. Solar Paroxysm is Buczarski’s fifth album under the moniker, following last year’s Wanderers: Astrology of the Nine. Loretta Lynn: Still Woman Enough [Legacy] Loretta Lynn Still Woman Enough is the 50th album from 88 year-old country star Loretta Lynn, following 2018’s Wouldn’t It Be Great. Intended to celebrate the presence of women in country music, the project features new songs, as well as re-interpretations of classics from Lynn’s catalog. Margo Price, Reba McEntire, Carrie Underwood, and Tanya Tucker all make guest appearances on the record. Show Me the Body: SurviveEP [Loma Vista] Show Me The Body New York City hardcore punk band Show Me the Body are back with a new EP. Survive follows their 2019 full-length Dog Whistle. The group produced the three songs with Gabriel Millman and Patrik Berger; the EP is also mixed and mastered by Arthur Rizk. Surviveis the first project that Show Me the Body wrote and recorded completely in their CORPUS studio. “The songs deal with spiritual and physical isolation, as well as staying ready and preparing for the next time we come together,” they said. www.jeeni.com www.pitchfork.com

09
Feb

Nnaomi - ‘Hate Me’ Single Review

Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’. This new single from Nnaomi should certainly be praised for its daring and experimental nature. Currently, RnB and neo-soul are genres that are often at risk of being represented in incredibly dull and uninspired forms. Dragging structures, tired performances and bland instrumentation plagues the style, especially in the mainstream. Which is why a progressive, texturally interesting and innovative RnB single like ‘Hate Me’ is so important for that corner of contemporary music; it displays that even a genre that has travelled as far as RnB still has room to change, adapt and evolve. The track begins with a lo-fi aesthetic due to the old home video tape that crackles over the opening piano. This nostalgic tone is then instantly contexualised with the opening lyrics, “Reminiscing on old days.” I think this clear emotive intention and focus from Nnaomi powers this single and is the main reason why the alternative creative choices work so well. The filtering bass synth introduced near the middle is used as an early hint that these retrospective thoughts could be too much to deal with and are at risk of overwhelming her. This is then interrupted by Nnaomi trying to explain herself. The moment she sings “explain”, the intense bass is silenced, as is the emotional use of reverb and echo on her voice. This is a fantastic example of a production technique being repurposed as a narrative device. At just over 2 minutes long, this track still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice which paints a tragic image of her thoughts and guilt becoming overpowering and too much to process. The production prowess needed to craft such a powerful, yet carefully crafted wall of noise is impressive and brave, considering that Nnaomi’s voice is so delicate and vulnerable on this track. The dissonant and wild synths heard towards the end are kept in a cage just big enough to have a volatile effect but small enough as to not overpower too much in the mix. The direction Nnaomi decided to go with this track is obviously genius however, the only way I could imagine it becoming more impactful is if the crescendo of noise grew even more and briefly took over completely before clearing out and finally letting her breathe. Nnaomi has now contributed two tracks to Jeeni’s RnB channel and we look forward to expanding the channel with similarly brilliant tracks in the future. Nnaomi has been a keen member of Jeeni’s mission for several months now. She sat down for an ‘Inside Story’ interview last summer at Victorious Festival in which she mentions her influences and favourite artists which ranges from Tyler, The Creator to Whitney Houston. Jeeni would love to flood our RnB channel with more acts just like Nnaomi, so reach out to us on social media if you'd like to contribute your work to Jeeni's library of talent: Instagram: https://www.instagram.com/jeenimusic/ Facebook: https://www.facebook.com/jeenimusic Twitter: https://twitter.com/jeenimusic Check out Nnaomi's showcase on Jeeni: https://jeeni.com/showcase/nnaomi/ How can Jeeni support artists like Nnaomi? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

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