Live Virtual Gigs in the Gaming Metaverse

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Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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12
Mar

Bowie Vinyl, is Heaven Sent

New David Bowie vinyl is heaven sent, for fans and collectors alike. We all have phones and computers bulging with playlists or demand 'Alexa' instantly plays a chosen track. However, the buzz around vinyl is real, after years of being cast off to the world of the geeky collector. If you have never sat next to a deck and placed a needle on a record, you've missed one of the joys of life. Record labels are now taking vinyl more seriously than they have probably done for 30 years and production is now seen as key to any new release. January 8th 2021 would have been David Bowie's 74th birthday. To mark this occasion, Parlophone/ISO are offering two previously unreleased cover versions, pressed onto a limited edition, double-sided 7" single. This heaven sent vinyl offers the tracks, 'Mother' by John Lennon and Bob Dylan’s 'Tryin' to Get to Heaven'. David Bowie - new double-sided release The 7” single is limited to 8147 (Bowie's birth date) numbered copies, 1000 of which will be on cream coloured vinyl, available only from the official David Bowie store and Warner Music’s Dig! store (the remainder will be black). Both tracks will be available to stream and download. Bowie's version of 'Mother' was produced by Tony Visconti in 1998 for a Lennon tribute, that never materialised. It was originally recorded by Lennon for his 1970 album John Lennon/Plastic Ono Band. Bob Dylan’s original 'Tryin' to Get to Heaven' was released on his 1997 'Album of the Year' GRAMMY winning 'Time Out Of Mind'. David’s version was recorded in February 1998 during the mixing sessions for the ‘LiveAndWell.com’ album. As if this wasn't enough for the die-hard Bowie fans and vinyl collectors, Parlophone are also marking the 45th Anniversary of Bowie's 10th studio Album, 'Station To Station' with a limited edition pressing in red and white vinyl, to be released 22 January 2021. David Bowie - 'Station to Station' anniversary release Originally released 23rd January 1976, it has remained a classic among fans and critics alike. The album was unusual as it contained just six tracks, but still offered at a little over 38-minutes of music. 'Station to Station', was the first David Bowie album to become a bigger commercial success in the USA, than in the UK. It reached #3 on the Billboard 200 and #5 on the official UK album chart. Four of the 'Station To Station' tracks were released as commercial A-sides by RCA, with 'Golden Years' being the pre-album hit on both sides of the Atlantic. The song scored Bowie yet another top ten just in time for the Christmas UK chart in 1975, where it remained right up to the release of the album in January 1976. 45 years on from its release, 'Station To Station' is now seen as a musical bridge between the ‘plastic soul’ of 1975’s 'Young Americans' and the start of Bowie’s Berlin era with 1977’s 'Low'. For more information go to: www.davidbowie.com

05
Jun

What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment. But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness. Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/. The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following: We call on governments and media institutions to tell the truth about the climate and ecological emergency.We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.We acknowledge the environmental impact of music industry practices and commit to taking urgent action. We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following: Standard riders to not include plastic Not to allow single use plastics at events Always use renewable power sources when you can Event organizers to insist on recycling as a priority Working with responsible corporate partners Not to work with financial institutions that are not responsible Using LED lights to reduce energy use Put restrictions on touring, travelling and taking less equipment Use streaming media as an alternative to reach audiences Do not fly around the world to shoot gigs on environmental change Going on a bus rather than taking your own car Car share Put pressure on venues to be more environmentally friendly Getting rid of plastic CD cases Ecological packaging Environmental merchandise and use organic materials Higher train usage, go car free Ecological and renewable streaming and data storage Rent all the equipment at location and not travel with all the kit you need Do not produce and sell vinyls The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience. Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves. However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

12
Mar

The Best Biopics & Musical Films for 2021

There's a huge array to look forward to from the film world and after the delays of 2020, the backlog is now ready to be released. Below, is a short list of the best biopics and musical films for 2021, a mix of mainstream and online, in order of their release date. Johnny Flynn as David Bowie in 'Stardust" Stardust OUT: Jan 15Not to be confused with the Neil Gaiman fantasy, this Stardust is a biopic focused on David Bowie in the year or so before (and leading up to) Ziggy Stardust. Johnny Flynn will play a 24-year-old Bowie, with Gabriel Range directing from Christopher Bell's screenplay. Marc Maron plays Bowie's beleaguered American publicist Ron Oberman. Bar scene from 'One Night in Miami' One Night In Miami... OUT: Jan 15A fictional account of a night in 1964, as four icons of sports, music, and activism gather to celebrate one of the biggest upsets in boxing history: Cassius Clay's defeat of heavy weight champion Sonny Liston. Eli Goree is the soon-to-be Muhammed Ali, with Kingsley Ben-Adir as Malcolm X, Leslie Odom Jr as Sam Cooke, and Aldis Hodge as Jim Brown. Soul co-director/co-writer Kemp Powers adapted the film from his own stage play, and it'll stream on Amazon Prime. Hugh Bonneville and Keeley Hawes in 'To Olivia' To Olivia OUT: Feb 19Biopic focused on the tempestuous marriage of Patricia Neal and Roald Dahl. An adaptation of Stephen Michael Shearer's biography of Neal, titled An Unquiet Life, it stars Keeley Hawes and Hugh Bonneville as the central couple, with support from Conleth Hill and, in his final screen performance, the late Geoffrey Palmer. John Hay is the director. Max Harwood plays teenager, Jamie New Everybody’s Talking About Jamie OUT: Feb 26Jonathan Butterell helms an adaptation of his hit Brit musical. The based-on-a-true-story stage show centres on a teenager in Northern England (Sheffield in the story, Newcastle in real life) who is determined to attend his year 11 prom in drag, to the disapproval of the school. Andra Day as Billie Holiday The United States v Billie Holiday OUT: March 12Biopic following legendary soul singer Billie Holiday (Andra Day) during a difficult period of her career. Holiday was targeted during the 1940s by the Federal Department of Narcotics with an undercover sting operation led by Federal Agent Jimmy Fletcher (Trevante Rhodes), with whom she'd previously had a tumultuous affair. Partially based on Johann Hari's book Chasing the Scream: The First and Last Days Of The War On Drugs. The Beatles plying live, on top of Apple Corps in London The Beatles: Get Back sneak peek OUT: August 27Sticking with documentary following the success of They Shall Not Grow Old, Peter Jackson turns his attention to the final days of The Beatles. Get Back features never-before-seen footage of the band shot in 1969, with added material from their final live performance on top of the London Apple Corps offices. Ringo says it's a much truer portrait of the end of the Beatles than 1970's original Let It Be film. Jennifer Hudson stars as Aretha Franklin in 'Respect' Respect OUT: October 8Another musical biopic, in this case following Aretha Franklin's life from her early days singing in her father's church choir to her latterday status as civil rights activist and iconic soul superstar: the first woman inducted into the Rock & Roll Hall Of Fame. Franklin personally chose Jennifer Hudson to play her. The Jets and The Sharks in 'West Side Story' West Side Story OUT: December 10Steven Spielberg's first musical adapts Stephen Sondheim and Leonard Bernstein's classic stage show, itself an updated and relocated retelling of Shakespeare's Romeo and Juliet. The feuding families become warring gangs the Jets and the Sharks. Can Tony (Ansel Elgort) and Maria's (Rachel Zegler) love cross that great divide? For detailed listing of all upcoming releases go to: https://www.empireonline.com/movies/features/best-movies-2021/ For music, news, blogs, videos and playlists go to: http://www.jeeni.com

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