Live Virtual Gigs in the Gaming Metaverse

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Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

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21
Oct

Interview with Hip Hop Collective Word of Mouth

Word of mouth is a hip hop collective from Portsmouth, EJ Salako got the chance to interview members Kizz, Blessed and Sinsink at this year's Victorious Festival. The group create hip hop, UK rap and freestyle music. Taking influences from many artists including Eminem and Mic Righteous. They discuss their competitive side with each other and how it motivates them to keep creating better music. And their creative process of linking up in their home studios to write and produce new tracks. “We’re not trying to be like anyone else, we just trying to like ourselves” – Blessed. EJ asked the three to share each of their favourite tracks: Kizz’s favourite solo is a track called “Ride On My Ones”, and his favourite group track is “Curb Stomp”. Blessed favourite solo is "Vandross" which was featured on BBC Radio Introducing. And his favourite group track has to be an unreleased one that hasn’t got a name yet. The track samples Dmx shortly after he passed away, with a respect to him because he was a huge influence on them as rappers. It will be released on their upcoming album, Sinsink’s favourite solo is a song called “Hey Babe” because it always gets people moving on the dance floor. His favourite group track is another unreleased one with Tommy Brown titled “Saucy”. Closing the Interview Kizz and Blessed shared their future goals with us, “As much as I’d love to be at the top of the scene but not only that in 5 years I want to be exactly here with these exact same boys, doing exactly what we do, that is 100% it, we are a family” Kizz Blessed continued “We’re lucky enough to be where we are already and just keep going man. We’re pushing the boundaries each time we do an event, each time we host our own event or we put a track out. It’s really about putting Portsmouth on the map and being recognised. When one of us succeeds we all succeed.” Check out the full video Interview here: Word of Mouth Inside Story Interview at Victorious Festival

11
Oct

Jeeni's Pick of the Week - Flamingods

Jeeni's Pick of the Week is International psych explorers Flamingods. A four-piece, multi-instrumental band from Bahrain & London who were founded in 2010. The group explores and experiments with an array of influences from western psychedelia, jazz and indie to a wide-eyed obsession with music from the East. Using a vast selection of instruments from the Middle East and Asia. The band marries this with western instrumentations of synthesisers, guitars and drums. To create a potent sound all of its own that they call ‘Exotic Psychedelia’. As well as touring the UK and Europe numerous times the band have played at many festivals. Including Glastonbury, End of the Road, Green Man, Fusion, Into the Great Wide Open, The Great Escape and SXSW. Bands like Flamingods are the type of exciting artists that Jeeni supports on our platform. By creating showcases, supporting creative talent and promoting them to an audience on jeeni.com Flamingods newest album ‘Levitation’ digs deep into themes and sounds of the early Middle East and South Asia 70s psychedelia, proto-metal and British pop. The Bahrani-bred and London-based band pull out a masterful collage. During the process of writing and recording ‘Levitation’, Flamingods found themselves living in the same continent for the first time in four years. It’s this unified process that lends a feel to the new music and has allowed them to make good on their early potential. ‘Levitation’ is the follow-up to their breakthrough 2016 album ‘Majesty’ and follows their ‘Kewali’ EP release for Moshi Moshi in 2017 and a one-off release with Dan Carey for his Speedy Wunderground singles club. Since the release of ‘Majesty’, Flamingods have been travelling the globe. Spreading their exotic psychedelia to the masses and getting people dancing from Austin to Amsterdam. You can catch Flamingods performing live Saturday, October 16th at the Wild Paths Festival in Norwich. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Firstly we give creatives, independent artists and performers a showcase for their talent and services. Secondly we empower our audience and reward them every step of the way.Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Lastly and most importantly they keep 100% of everything they make. Check out Flamingods showcase here on Jeeni: Flamingods | Showcase | JEENI. Along with other showcases to add to your playlist.

08
Sep

Jeeni is going to Victorious Festival!

Victorious Festival is the UK’s biggest metropolitan festival and is set to return to Southsea Seafront this August Bank holiday weekend (27th-29th August). With an excellent line-up including Madness, The Streets, Royal Blood, Rag ‘n’ Bone Man and many more. At the event we will be busy spreading the word with our key messages, informing people of our most recent success in our latest Crowdcube round, how we managed to acheive "Mover and Shaker Status", raising nearly 70% of our £150k target in a week. Over the weekend we will be interviewing various artists and explaining why supporting a cause like Jeeni is so important, and if you have not already heard: Jeeni is the number one ethical alternative to streaming platforms like YouTube and Spotify. We allow artists and performers to keep 100% of everything they earn through our platform. No Adverts, No Fakes. We are excited about our slot at the Victorious Festival and we will be sure to take this priviledged opportunity to shout out to as many who will hear what makes Jeeni so great. We hope to meet you there if you are going, and if you do you can pledge on site. But you don't have to wait to see us at the festival. You can pledge investment today and become part of our movement that is fighting to save the face of music and protect artists. You can pledge as little as £10 investment in Jeeni today you will ensure artists will have a future music career worth working in. For more information check out our pitch - https://bit.ly/3BhEeia *Capital at Risk. And congratulations to our ticket winners! Earlier today gave away 2 Victorious Festival tickets to one of our social network followers and we hope they have a great time. Be sure to follow us on our Instagram @Jeenimusic to get involved with our other posts and keep in touch for future promotions and updates.

Jeeni Blog