Live Virtual Gigs in the Gaming Metaverse

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Live Virtual Gigs in the Gaming Metaverse

In November last year, a live virtual gig took place in the gaming Metaverse of world platforms. Rapper Lil Nas X took to the stage in Roblox, and performed in a free-to-view event, which broke all previous records to become one of the the most viewed concerts of all time, pulling in a worldwide record-breaking audience of over 35-million visits.

Roblox is a platform of over 50-million user designed video games. The concert was their first, but they have also partnered with music label Monstercat and delivered an album release party for Ava Max. Could this collective gaming audience be the music world's perfect audience of the future?

Taking inspiration from Lil Was X's videos and songs, various stages were created for in-game virtual performances using PBR rendering, lighting, shadowing and facial recognition technologies available on the Roblox platfom. Speaking ahead of his performance, Jon Vlassopulos, global head of music at Roblox, said: “We’re thrilled to partner with Columbia Records to bring Lil Nas X fans and the Roblox community together in an entirely new way.“This concert with Lil Nas X will transport players and their friends into the metaverse, and bring to life the future of what immersive, social experiences can look like.”

The experience is a long way from the first pixelated forms of performers or being able to control Michael Jackson in the 1990's 'Moonwalker' whilst he rescues children to the sound of his hit 'Smooth Criminal'. However, the online gaming world became a far greater player when Grand Theft Auto realised the potential of licensed music. They allowed players to access perfectly curated radio stations whilst creating chaos and mayhem in the streets of Miami.

Michael Jackson in the Moonwalker video game

Roblox are not the only gaming platform to take on the music gig. Fortnite allowed Travis Scott to host a gig from a stage in the water off the resort of Sweaty Sands. People attended the concert from wherever they were in the game, as their personally created avatar, whilst they continued to fire at the people around them.

The following concert was brief, just a 10-minute pop of Scott's hits, with incredible visual pyrotechnics. The world of Fortnite transformed kaleidoscopically around Scott and the artist came right up to the viewers, giving the sense of being able to reach out and touch him. One moment, fire poured from his body; the next, his face melted to reveal a robotic skull. According to developer Epic Games, more than 28m people watched the show.

Gaming Metaverse platforms like Roblox, Minecraft and Fortnite are being chosen for these live virtual gigs because their worlds are moving into something beyond gaming. The platforms are used by kids wanting to hang out with their mates and socialise, a virtual environment which has become so relevant and meaningful to the users during the pandemic lockdowns.

BACK

04
Jun

Top patent strategist for the Jeeni streaming revolution!

Dr Justin Hill Streaming music start-up Jeeni is determined to give new talent an ethical deal and hand over 100% of the profits to artists who do all the hard work. Jeeni is also determined to protect their artists from the pitfalls and rip-offs that traditionally beset the world of music. So Jeeni is fortunate to have Dr Justin Hill on their side. Justin is recognised as leader in the field of intellectual property, and is Head of Patent Prosecution at Dentons, one of the world’s top legal firms. Justin says, “Thank you for the opportunity to work with you. Last year, with your support, we were recommended in Legal 500 and as Leaders in Field by Chambers, as well as top-tier patent professionals.” He goes on to say that Dentons continue to support early stage businesses like Jeeni, “who we believe have world class technologies capable of disrupting existing sectors. Venture tech and accelerator programs keep us in touch with the next generation of technology titans.”

12
Jul

The People's Lounge - The Turbans

The Turbans is an international musical collective bringing together exciting music from traditional near-eastern and eastern-European styles and their own compositions. To create a modern and energetic performance with reverence for its ancient roots. Growing from the intertwining paths of many talented musicians travelling the world. This extraordinary project has grown in a few years from very humble beginnings, into a progressive name on the London music scene. You can catch The Turbans at the Global Bandstand Weekender presented by The People’s Lounge. At the Southsea Bandstand Portsmouth. It's members have gathered from countries such as Turkey, Bulgaria, Israel, Italy, Greece and England to perform in concerts and festivals around the UK, Turkey, India and Europe. The Turbans is independent and run by the musicians themselves, bringing music to the public, young and old alike. Meanwhile mixing vibrant spontaneity and authenticity with multi-genre instrumental and vocal excellence. Drawing on the rich cultural heritage of the Levantine and Balkan regions and their roots in Turkey, Bulgaria, Iran, Greece, Spain, Tunisia, Morocco and London. To create a high energy blend of original music for the 21st century, inspired by ancient melodies. Artists The Turbans are the type of creative talent that Jeeni supports on our platform. By creating showcases, supporting creative talent and promoting them to an audience on jeeni.com In a politically divided time, it’s hard to imagine a band comprised of members from across Europe and the Levant as not being inherently progressive. However, transmitting a political message was not their initial impulse. It was simply music. As well as friendship, as it turns out. Oshan Mahony, the “seventh best guitar player in the band” says the core group is seven members — met violinist Darius Luke Thompson in Kathmandu. The two half-Iranian, half-British nomads immediately hit it off. They began busking throughout India, picking up musicians along their Journey. The Turbans is rounded out by vocalist and guitarist Miroslav Morski, a former Bulgarian pop star who previously fronted the band. Django Ze, and has been described as a “musical tornado” with a broad range of musical styles; Greek folk music expert, vocalist Pavlos Mavromatakis; cajon player and flamenco guitarist Pablo Dominguez, whose father, Chano, is a well-known flamenco pianist; Israeli guitarist Moshe Zehavi, who parents are from Turkey and Tunisia; and oud player Maxim Shchedrovitzki, a native of Belarus. In addition to beyond the core group, the band is always playing with other musicians. Seven years later The Turbans delivers to global audiences the same high-energy blend of Balkan, klezmer, Gypsy, and sundry other styles they’ve been bringing to venues around the world for years. In India, Hong Kong, the Middle East, and all throughout Europe and North America. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Firstly we give creatives, independent artists and performers a showcase for their talent and services. Secondly we empower our audience and reward them every step of the way.Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Lastly and most importantly they keep 100% of everything they make. Check out Flamingods showcase here on Jeeni: The Turbans | Showcase | JEENI. Along with other showcases to add to your playlist. Also, you can find out more about their appearance at The Global BandStand Weekender. Presented by The People's Lounge, at the Southsea Bandstand Portsmouth. Sunday 1st August at 17:00

15
Mar

More Than Just Music with Jeeni

So far, 2021 has been a very busy year for the Jeeni team, so what's new? The platform is growing and growing, and it's more than just music with Jeeni. The first job was to update the website. The look changed, the user experience was enhanced and new channels were added, allowing all the varied talent joining us is easier to find. More than just music, means we welcome all the trades that support the industry, plus the industries that benefit from music itself. The new look channels added, mean we can offer separate sections for all these extra and supporting parts of the creative world. Our Goods and Services channel now gives members access to tutorials for singing, including Opera and Classical, guides to performance prep, as well as studio production. There is also advice on optimising your social media, recording your music, graphics and album artwork. And when the world seems to be spinning at 100mph, you can find help to unwind and seek peace and calm. Tara and Sharmayne - Opera Coaches In the Masterclasses channel, users can sharpen their skills from drums to guitar, and even try the bass guitar lessons from the legend Suzi Quattro. If you require the services of a photographer, director or editor, you can search the various talents listed in the Photography and Videography channel. Or follow the guides on how to do it yourself , even on a limited budget. Plus Jeeni's own image welder, Sharron Goodyear with her special rate offer for a 'virtual shoot' exclusive to our subscribers. Should you be thinking of going before the lens, you could check out the services in the Style and Grooming channel to grab some tips on all aspects of hair, make-up, style and image. CrackaLackTV Editing Tutorial Not forgetting the next generation of creatives, we have a special channel for Juniors to go to for music, dance, stories, teaching and performance tips aimed at the younger musicians and dancers. We are also building the Audio Books channel to encourage writers of stories for children and young adults. Not excluding the oldies, there are currently 31 episodes of Stephen Palmer's 'Hairy London' for the adults to immerse themselves in. One of our most exciting, up-coming channels is Royalty-Free Music for Dancers. Whether your routines are for performance or competition, using other peoples' music can be problematic and expensive. So, Jeeni has set up a channel specifically to address this issue. We are approaching some of our big name contacts, asking them to contribute to this cause and the response has been fantastic, so keep an eye out for the new uploads. If you are willing to allow your music to be used royalty-free, then please think about giving others the benefit of your talent and share the love by uploading to this specific channel. Check out the new look site, build your showcase and get uploading and sharing!

Jeeni Blog