Maple Sky, ‘Vision’ Single Review

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Maple Sky, ‘Vision’ Single Review

The already multi-faceted smooth jazz outfit, Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’.

Maple Sky have been a key component of Jeeni’s jazz channel (https://jeeni.com/channel/all-channels/jazz/) since last September and after a few different iterations, it seems that the group have found their most effective formula of members and mindsets.

Maple Sky have evolved. Their sweet lounge jazz tracks have their place and are performed and written superbly however, the control and dare I say, vision contained in this piece is so far, unparalleled in their work. Each instrument expresses individuality and flows with different breathes and personalities, yet they still exist solely in the context of each other and act as a part of a dynamic and expressive synergy.

Maple Sky told Jeeni that drummer, Ed Jordan handles the production of the group’s latest work and he’s done a fantastic job handling all of the energy that Joel, Olivia, Christian and of course, himself brings to this track. Ed gives more space to the instruments via natural-feeling reverb which creates physical dimensions and atmosphere to the funky soundtrack.

Keyboardist, Joel Bamigboye also has a hand in production and produced the entirety of the group’s self-titled EP from 2020. The group’s consistent musicianship has meant that this change-up of producers has so far not created any kind of conflict or contradictions in their tone and sound.

Following ‘Free Her’, their new EP, set to be released later this year is shaping up to be their strongest yet.

‘Vision’ is set to be released on Saturday, the 5^th of February.

Follow Maple Sky on socials:

Twitter: https://twitter.com/mapleskyband

Facebook: https://www.facebook.com/MapleSkyBand/

Instagram: https://www.instagram.com/mapleskyband/

Check out Maple Sky’s showcase on Jeeni here: https://jeeni.com/showcase/maple-sky/

How can Jeeni support artists like Maple Sky?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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22
Feb

Alana Sukul, ‘Good to you’ - Single Review

Although released in the shadow of Alana Sukul’s previous huge success, ‘Closer’, the newest track from the singer, songwriter and producer is an impactful genre-blurring feat in its own right. A newer addition to Jeeni, Alana has already added five tracks to Jeeni’s database in a sweep of popular genre channels. Learn more about Alana’s creative mission, her inspirations, influences and attitude as an artist with our recent Artist Focus blog all about her: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/ This new single shows a moodier side to Alana that demands your focus and attention. The reversed piano melody, heard first, is eerily beautiful and sets the tone of the track incredibly naturally, despite the artificial sound of a backwards piano. Alana’s approach to the percussion is subtle, yet constant; instead of a steady, imitable beat, understated rim hits decorate the offbeats with almost irregular patterns. This embrace of more interesting percussion is most likely a prime example of Alana’s Caribbean heritage and influences shining through, resulting in her music completely breaking the mould from other popular music. Alana regularly flaunts her adaptive and impressive vocal control in ‘Good to you’ as she dips lower than ever with the lyrics, ‘so heavy’ and then instantly soars upwards with a warbling and composed ‘closer to being buried’ delivery. Her fluent and gliding voice is perfect for communicating the angsty yet tuneful melodies that she’s designed here. The lyrics here address something deeper than just relationship turmoil. Alana uses her craft to process dark and consuming thoughts, ranging from depressive apathy, the incessant passing of time and overwhelming pressure weighing her down. Through the darkness, Alana does try to maintain optimism, “I deserve so much more than what I’m really settling for”, however, it can’t help but feel hopeless at this point in time that she’s addressing. The lyrics do a heartachingly accurate job of narrating a dark moment in one’s head and adds introspective layers to what could be mistaken as just a heart-break song. Check out this incredible track on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul And check out Alana’s Jeeni Showcase here: https://jeeni.com/showcase/alana-sukul/ How can Jeeni support artists like Alana Sukul? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

07
Sep

KICKSTART your career: Introducing our super-star video wrangler Aleah MO

JEENI are delighted to be employing with the Government’s Kickstart Scheme initiative. Aleah Mo (she/her) was our first Kickstart recruit. Aleah is a 19-year-old dancer and dance teacher from Portsmouth. Since Aleah joined the team, JEENI has helped her to showcase her talent and keep 100% of the rewards. Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. As a fast-growing new business, still in its exciting dewy youth. JEENI are delighted to have signed up for the scheme. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. To qualify for the Kickstart Scheme, jobs offered must be brand new positions that were not previously available at the company. For JEENI, this works perfectly as the company is currently growing and expanding at a rapid rate. Meaning that these exciting new roles have evolved naturally. Aleah joined Team JEENI in March. As one of our Marketing Assistants, she creates showcases for many different independent performers like herself. And she’s already using the skills she has learned so far to promote her own talent and services. With Kickstart Employees working for up to 25 hours per week. Aleah says her hours easily fit around her busy schedule of teaching and dancing. “JEENI is such a great company and the hours I work really fit around my dance, which is really beneficial for me, because I am a teacher, so most evenings I am dancing as well as on the weekends. “ Aleah Mo. The Movement Initiative The Dance Company that Aleah dances for is called The Movement Initiative (TMI). TMI is a Charity Dance School located in Southsea, formed to help dancers fulfil their full potential. By providing opportunities, facilities, and classes for dancers to learn excel, and perform regardless of their age and ability. TMI are World Champions in the International Dance Organisation. Aleah is already using what she's learnt as a Marketing Assistant for JEENI to help promote her dance school and increase their following. As well as her own individual talent, all or free. Aleah, along with some other dance school members, and a wide range of independent dancers will also be featuring in JEENI’s next online festival! Our first themed festival, the theme, of course, being DANCE which Aleah is “super-excited” about! If you’re interested in working for JEENI, featuring in one of our upcoming festivals or just want to find out how we can help you promote your talents and services. Contact the Business Helpdesk here: https://jeeni.com/support/ To check out the full Inside Story Interview with Aleah Mo click here: Inside Story: Aleah Mo interview

05
Jun

Can Twitch ‘Change the Economics’ for Artists?

Why channel subscriptions and “tipping” on the Amazon-owned platform could open up a significant new revenue stream for artists in the future. ByTim Ingham The explosion of music live-streaming during lockdown means most of the music business is now au fait with Twitch, but just for the newcomers: Twitch is an online platform that allows “creators” to host live video channels on its service. Fans can subscribe to these channels for three distinct price points: $4.99 a month, $9.99 a month, or $24.99 per month. Viewers of a channel can also tip (“Cheer”) creators using the platform’s fake money (Bits) that, obviously, actually costs real money ($1.40 for 100 Bits). Revenue paid for those subscriptions is split 50/50 (minus tax and processing fees) between Twitch and the creator, while the money fans Cheer is split approximately 70/30 in favor of the creator. A less-than-well-known fact: If you’re an Amazon Prime member, you can opt-in to Twitch Prime, which then supplies you with a cost-free subscription to any Twitch channel of your choosing. Or to put it another way: If an artist you love has a channel on Twitch, opting in to Twitch Prime allows you to pay them $2.50 per month, out of your existing Amazon Prime membership. Quarantine has brought more musicians flocking to Twitch than ever before, including the likes of Charlie Puth, Diplo and John Legend — who all appeared on Twitch’s Stream Aid in March to raise money for the COVID-19 Solidarity Response Fund. Twitch avoids the problematic “begging bowl” undertone that can plague artists on other direct subscription services like Patreon by offering fans something in return — an exclusive, interactive live video experience — that Olson believes has an immediate premium value in the mind of the audience. Twitch comments: “Ultimately the future of entertainment is live, interactive and community driven. It’s where anyone can play a role in creating a moment, and where the audience likes to participate and actually engage in the entertainment.” Twitch is particularly enthused about the idea of Gifted Subs, which enable someone to buy another fan of a Creator a subscription to their channel. “If you want to demonstrate your fandom and support an artist, right now there’s only so much you can pay for that Spotify subscription, only so much you can pay for a meet-and-greet, only so much you can pay for merchandise. We take the top off; you could contribute as many gift subscriptions as you want for that artist, you can Cheer as many Bits as you want for that artist.” Facebook Live and YouTube have presented their fair share of popular artist-to-camera performances of late, while Instagram has hosted arguably music’s most memorable recent live-stream series, the Verzuz battles (including RZA vs. DJ Premier, Swizz Beats vs. Timbaland, Babyface vs. Teddy Riley, and Erykah Badu vs. Jill Scott). Facebook last month announced that it will soon introduce the ability for live-streamers to charge fans for access to “events,” but made no mention of matching Twitch’s direct subscription offering. Twitch argues that its monetization options, which also include ad revenue sharing tools, set it apart from rival platforms. Even when physical venues are back to full strength, Twitch believes it will establish itself as a significant way for artists to generate money outside of their recorded music catalog, their publishing catalog and their ticketed live appearances. “We know artists make the vast majority of their take home revenue from live events, and we believe Twitch can be additive to that. Where it gets interesting is when you start to think about things you can do in a digital world that you couldn’t do in the [live] space. You couldn’t allow millions of fans into an intimate setting during a creative session, or [hold] an Ask Me Anything kind of Q&A roundtable. That feeling of VIP access is something we’re seeing a lot of artists leverage.” DJ/producer Illenium and rapper T-Pain, have both recently invited their Twitch fanbase to contribute to writing sessions, via the service’s in-built chat mechanic. It is certainly early days for Twitch as a significant player in music. According to one recent report, Twitch welcomed 17 million hours of watch-time on “Music & Performing Arts” channels in April, up 385% year-on-year; but that 17 million figure made up just 1% of total viewing hours on Twitch in the month, dwarfed by the hundreds of hours of watch-time on video games-related channels. Another big challenge: Prominent songwriter and music publisher advocates have voiced concern over elements of Twitch’s licensing. David Israelite, CEO of the National Music Publishers Association, the D.C-based body that is currently threatening to sue TikTok for an alleged lack of licensing, says: “While some portions of Twitch’s platform are licensed properly, there are other large segments that contain massive infringement of musical works and it is disappointing Twitch does not do more to license its content properly. All social media sites and digital streaming services need to realize that music has value.” Twitch’s in-built karaoke service for its Creators, Twitch Sings, has been licensed by over 180 music publishers worldwide. “We have been working very directly with rights-holders as music evolves on Twitch.” However many artists Twitch attracts to its platform in future — and however many music licensing deals it signs — the company is clearly making an effort to establish its name in music circles during the current COVID-hit period. Twitch recently built a music directory that Olson says was “a real investment for us as a company”, and also launched a dedicated on-boarding area for artists. Tim Ingham is the founder and publisher of Music Business Worldwide, which has serviced the global industry with news, analysis, and jobs since 2015. He writes a weekly column for Rolling Stone. Here at Jeeni HQ, we think that Tim is a brilliant writer and clearly knows his stuff so we will be curating his work for all our members. #jeeni #unsigned #musicians #performers #timingham #musicbusinessworldwide #twitch

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