Martha Eve – Artist Focus

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Martha Eve – Artist Focus

An up and coming artist like Martha is a rare gem. A young woman of 22, making waves in the acoustic scene, Martha Eve already has extensive experience in performing at festivals, including 2000 trees and Victorious Festival. Eve was a hit on the Jeeni sponsored People’s Lounge stage this year, part of the World Music Village sector of Victorious. The Arms Around The Child charity is responsible for the Village, their mission is to show love and care to children who have been diagnosed with HIV and aids.

Martha’s newest outing ‘Cold’ is soulful and pure, her voice reminiscent of Scottish talent Nina Nesbitt’s earlier work. However she remains distinctly her own artist; with a heartbreaking chorus, ‘You feel cold to me, like an icy breeze, more bitter by the minute, soon you’ll be finished with me’, ‘Cold’ is a much more mature release than previous songs ‘Silly Mind’ and ‘Honeymoon Phase’. Eve states that ‘Cold’ is her most relatable song and that it is her ‘most honest and sad song’ to date.

Born in South East London, Martha grew up in the countryside of nearby Kent, and can usually be found playing live shows in and around Brighton, honing her craft and winning over new fans all the time, with her calm yet sultry vocals that are not dissimilar to Jack Johnson. Martha is what’s becoming known as a ‘lockdown artist’, a creative person who has made the most of the recent pandemic by exploring their craft, and coming out the other end with a host of new ideas. In Martha’s case, although she couldn’t perform as she wanted, she wrote songs instead and is now ready to get releasing her wealth of creativity. Martha says she wrote ‘Cold’ about a lockdown romance, and didn’t expect it to become her first single, but at Jeeni, we’re sure our members will love her soulful and breathy vocals on the ballad. Listen to it HERE.

Martha is releasing new music all the time, so make sure you keep an eye on Jeeni.com for an upcoming Jeeni exclusive interview with Martha Eve, where she will tell us all about her latest releases and future gigs.

Here at Jeeni, we are so excited to welcome undiscovered artists just like Martha. Our platform breaks down the barrier between fan and artist to create a unique relationship and allows easy interaction.

How does Jeeni support artists like Martha Eve?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

· We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.

· We empower our audience and reward them every step of the way.

· We promise to treat our members ethically, fairly, honestly and with respect.

· Join us at Jeeni.com

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06
Jun

Why weird is my new wonderful.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. The dictionary definition of weird is “extraordinary, out of this world” I remember the feeling of utter hope and merriment when I read that. I suddenly didn’t feel alone anymore. Once I fully released my inner oddball, the magic started to happen. The people who I thought I loved and loved me just fell away. It was like watching grains of sand slip through my fingers. At the time it felt like a gigantic loss but in hindsight it was the best gift I could have been given. I’m grateful every day for all the losses as what I have gained surpasses anything I could have dreamt of. I came out of the “kooky closet” said a tentative hello to my new surroundings and have never looked back. Having always felt like I had trodden a different path in life, I used to feel embarrassed about my so called “weirdness”. A damaging label that was attributed over the course of many years. Always being on the periphery at school, shallow friendships and poor choices in men made me feel like there was something wrong with me. Decades later I began the journey of coming to terms with whatever it was that made me feel a bit different. I read countless books, watched documentaries on Gaia, downloaded as many spiritual audibles as I could afford and after a period of counselling I realised that actually being “different” totally rocked and I certainly wasn’t the only one experiencing all those feelings of self-doubt. Self-doubt had finally set sail to distant shores and my passport to a happier more soulful life had been stamped with creativity with no expiration date. My wired but wonderful List...So I’m not ashamed of saying that... 3am – the hour of writers, poets, musicians, silence seekers and overthinkers – In this crazy time that is 3am I really do achieve a lot of work. The silence is accompanied with prolific bird song and the sunrise paints a spectacular sunset across the fields. So there is no better landscape for creativity. Gardening at Night -I water my roses at midnight in an old fashioned Victorian nightie with a gin and tonic in hand. The kiss of the night time breeze provides a magical space to reflect on the past 24 hours and plan the next. Adventure at work -I have made a home office in my camper van and drive to various different places to work and mediate and be away from the humdrum of daily life. I need to be portable otherwise I feel stagnant and confined. My camper caters for most needs; a whistling kettle for fresh coffee, a writing station and insanely comfortable bed for those cheeky afternoon power naps. Writing Erotica -I love to write erotic poetry and have an entire bookcase at home dedicated to naughtiness throughout the ages. Ancient manuscripts and recent tomes dedicated to Love, and all of the emotions surrounding it adorn the shelves. Wild words and Soul Magic - I have about 10 different tarot desks I particularly Love Rebecca Campbell’s “Work your light” the illustrations are as magical as her words. I love to practice either quietly by myself or with my bestie in London. We savour our weekends as they are few and far between these days but we still write together and have created different worlds where we pretend to live like we were once warrior soul sisters. In fact lockdown has been perfect for that. There are so many other things I do in my arsenal of “weird but wonderful” and I wouldn’t be without any of them now. Lewis Carroll wrote in “Alice in Wonderland” “you’re mad, bonkers, completely off your head. But I’ll Tell you a secret. All the best people are”. Definitely my mantra, it even sits as a plaque on my wall in the studio. Have you got any practices or quirks that you embrace? We would love to hear about them. Click HERE to visit or return to jeeni.com

22
Oct

Jeeni Weekly Round-up #2

Jeeni's weekly round-up of music and entertainment news. One in three music industry jobs were lost during pandemic In a report by UK Music, it was revealed that one in three music industry jobs have been lost as a result of the coronavirus pandemic. The findings were published annual report, This Is Music 2021. According to the report, there has been a "devastating impact" on the music industry with 69,000 fewer jobs in 2020- a drop of 35%. Additionally, it was found that the music industry's contribution to the UK economy fell by 46%, from £5.8bn in 2019 to £3.1bn in 2020. Coronavirus enforced shutdowns of venues caused live music revenues in the UK to collapse by around 90 per cent in 2020, leaving many musicians, studio and venue staff without work. Music streaming market facing competition inquiry The UK’s competition watchdog is to launch an inquiry into the music streaming market and whether it is competitive and fair. Streaming services such as Spotify, Apple Music, Amazon and Youtube will be looked at by The Competition and Markets Authority (CMA). CMA chief executive Andrea Coscelli said: “The UK has a love affair with music and is home to many of the world’s most popular artists. We want to do everything we can to ensure that this sector is competitive, thriving and works in the interests of music lovers." COVID is 'creating a new genre' for live music Lockdowns have forced musicians to think of new ways to perform their music live. Many performing sets over live streaming to a worldwide audience. We've seen more cinematic experiences done by artists such as The Weeknd with his medley performance of Save Your Tears/In Your Eyes at last November's American Music Awards. Alex Lill, the creative force behind The Weeknd's recent videos and live performances, used a "single-shot tracking style and moved it outside onto the bare streets of Los Angeles, transforming the real-world Covid backdrop into his stage. Complete with fireworks, timed pyrotechnics and high-angle shots, it made the location and its atmosphere an active part of the performance." International touring DJ Hot Since 82 took to the sky using a hot air balloon as a new venue. Coldplay recieving backlash over "eco-friendly" world tour Coldplay has pledged to make their world tour eco-friendly, which will be powered with solar panels and kinetic dance floors. They have also modified effects such as lasers to be more energy-efficient, building their set from more sustainable materials such as bamboo and have pledged to plant a tree for every ticket sold. However, the band have received backlash that they will be continuing to fly by private jet. "And the people that give us backlash for that kind of thing, for flying, they're right. So we don't have any argument against that. Singer Chris Martin told the BBC " "We could stay at home and that may be better. But we want to tour and we want to meet people and connect with people - so try and do it in the cleanest way possible." Jeeni has always been eco-friendly and is something we are very conscious of as a company. Our audiences enjoy entertainment without the cost and pollution of travel, and all Team Jeeni works from home and meet up online. In Jeeni News Jeeni is Hiring! We are currently recruiting for the following roles: • Role 1: Marketing Assistant• Role 2: Marketing Executive (Digital Marketing)• Role 3: Marketing Executive (Public Relations)• Role 4: Jnr Developer• Role 5: Jnr Developer• Role 6: WordPress Specialist• Role 7: Senior Developer• Role 8: Senior Developer• Role 9: Sales Executive• Role 10: Sales Executive• Role 11: Partnership Co-ordinator These are Kickstarter Scheme positions (candidate must be aged between 16-24 and on, or have applied for, Universal Credit. If you'd like to apply for any of the above roles please send your resume to shena@jeeni.com

03
Sep

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earns us less than the cost of a pizza per month.Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you to keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition.Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us.Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate direct with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype.Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip Offs. We just can't break through, and even when we think we're making progress as artists we get ripped off.Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us we've made every mistake in the book. Our mission is to help you achieve success and avoid the rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names.Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to break through, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken-word?Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainments ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work, or can't find it even if they do.Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting?Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that?Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we’re working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE.

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