Jeeni Blog

Helping the next generation of talent to build a global fanbase

One of the world’s top record executives has joined Team Jeeni

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One of the world’s top record executives has joined Team Jeeni

Heard of Roger Watson? You’ve certainly heard his work. Grammy Award record producer with 500 million record sales to his name (and the velvet voice of the Viagra ads!) Now Roger is lending his experience and knowledge to help a new generation of undiscovered music talent in the Jeeni project.

Jeeni is a streamed music service based in Portsmouth, and the company is endorsed by Richard Branson’s Virgin Crowdboost programme. Listeners get to vote on who joins the next generation of stadium stars, and the young hopefuls are guided by experienced professionals. And they don’t come more experienced than Roger Watson. He was stage manager to The Beatles, and he went on to produce best-selling albums for superstars like Blondie and Tina Turner, as A&R Director of Chrysalis Records and Managing Director of Arista Records. Welcome aboard!

Roger Watson (right) with Jeeni founder Mel Croucher

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

06
Jun

My grandfather was killed by a rubbish truck.

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “I admit we’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! One bright Autumn morning, my grandfather was killed by a rubbish truck. He got run over crossing the road on his regular walk to work. He was 84. And I am comforted to know that he loved his work as much as he loved his walk. As for me, I have yet to reach that ripe old age but I am still working most hours, most days. It's not so much that I love my work, more that I don't know what else to do. When I was younger, so much younger than today, I was promised a sci-fi world where all labour would be performed by robots, leaving us humans to enjoy a more meaningful existence. Before my grandfather was born, Karl Marx wrote that in a mechanised society workers would be freed from the monotony of work to “hunt in the morning, fish in the afternoon, criticise after dinner.” My grandfather certainly never saw such a sci-fi world or Marxist society, and I'm still waiting for it. But the way things are going I may not have to wait much longer for robots to take over the tedium of work. Judging by their behaviour, I suspect that most telemarketers, receptionists, estate agents and bar tenders were replaced by robots ages ago. And for drivers, machine operators and manual workers, it can only be only a matter of time. The first robot aircraft pilot took to the skies then navigated flawlessly and landed safely way back in 1947. Robots have been successfully conducting complex heart surgery since 2004. Artificial intelligence has already reached the cognitive power of a nine year-old human, in which case it is qualified to run for President of the USA in November. But do we really need political leaders to tell us how best to fill our waking hours? If we can develop all these technological wonders then we should be smart enough to work it out for ourselves. Our waking hours are dominated by work, whether we are in work or not. Strikers are depicted as troublemakers. Artists are depicted as idle. The poor are depicted as scroungers. The state cajoles the unemployed, the sick and the disabled to get off their arses and work. We are educated with the goal of work in mind, then having worked all our lives we are grudgingly handed back a mingy pension which we paid for in the first place. The idealised worker works in order to pay the childminder, the Deliveroo driver, the dog walker, the baker, the brewer, the app maker, because the idealised worker has no time left for such things. The idealised worker is too busy working to do any of these things for herself. For huge numbers of us the significance of the old certainties of community, religion, politics, and even family, have all fallen away to be replaced by work. For huge numbers of us work is how we give our lives meaning, while at the same time work has become more precarious, more impersonal, more stressful, and the app-driven gig economy is a perfect example of this. Yet everybody knows that automation is already capable of doing most manual jobs of work, and now artificial intelligence is predicted as achieving the capability of taking over most desk-bound jobs too. Since the pandemic, the entire framework of work is falling apart. But as a species we are not hardwired to work for a living. We never have been. We were lied to by those who said we must work, either to deserve a mythological afterlife, or protect an artificial realm, or for supposed honour, or someone else's glory, or for tokens of currency that can only be spent at the store owned by the company that issues those tokens in the first place. But of course all of those motivations are a con. And an obvious con at that. So here's the thing. Now we have cheap reliable technology, let's get all the robots to do as much of the muscle work as they can, and let's get all the artificial intelligences to do as much of the brain work as they can. Then let's redistribute the remaining working hours evenly to we the people, and in return pay ourselves some of that fabricated stuff called money so we can buy good food and decent shelter. By my reckoning six hours a day, three days a week will do nicely to pick up the slack left by the robots. Work needn't be useless. Work includes child-rearing, caring for the elderly and protecting the vulnerable. It also includes growing food, dreaming up new businesses and fixing the tap. And work includes creating music and dance and poetry and streaming it on Jeeni.com. It is self-evident that all valid work is worth the same valid reward. This is not a Marxist idea, or even a socialist proposal. It's the Tories who bang on about work being such a good thing and everyone pulling their weight, and I completely agree with them. Margaret Thatcher, that champion of work culture, said, “The heresies of one period become the orthodoxies of the next.” Yes indeedy, so bring on the robots and the electronic brains. If work is such a good thing then let everyone have a go for a few hours a week for a universal payment. And don't worry about how the payment is distributed, the accounts have all been reckoned by computers for years. Click HERE to visit or return to jeeni.com

01
Feb

Maple Sky, ‘Vision’ Single Review

The already multi-faceted smooth jazz outfit, Maple Sky broaden their sound once more with this explosive, brand-new funk banger, named ‘Vision’.   Maple Sky have been a key component of Jeeni’s jazz channel (https://jeeni.com/channel/all-channels/jazz/) since last September and after a few different iterations, it seems that the group have found their most effective formula of members and mindsets.   Maple Sky have evolved. Their sweet lounge jazz tracks have their place and are performed and written superbly however, the control and dare I say, vision contained in this piece is so far, unparalleled in their work. Each instrument expresses individuality and flows with different breathes and personalities, yet they still exist solely in the context of each other and act as a part of a dynamic and expressive synergy.   Maple Sky told Jeeni that drummer, Ed Jordan handles the production of the group’s latest work and he’s done a fantastic job handling all of the energy that Joel, Olivia, Christian and of course, himself brings to this track. Ed gives more space to the instruments via natural-feeling reverb which creates physical dimensions and atmosphere to the funky soundtrack. Keyboardist, Joel Bamigboye also has a hand in production and produced the entirety of the group’s self-titled EP from 2020. The group’s consistent musicianship has meant that this change-up of producers has so far not created any kind of conflict or contradictions in their tone and sound.  Following ‘Free Her’, their new EP, set to be released later this year is shaping up to be their strongest yet.  ‘Vision’ is set to be released on Saturday, the 5th of February.  Follow Maple Sky on socials:  Twitter: https://twitter.com/mapleskyband   Facebook: https://www.facebook.com/MapleSkyBand/   Instagram: https://www.instagram.com/mapleskyband/   Check out Maple Sky’s showcase on Jeeni here: https://jeeni.com/showcase/maple-sky/   How can Jeeni support artists like Maple Sky?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.