The CEO of Spotify is worth 2.5 billion, meanwhile, artists are paid next to nothing.

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Helping the next generation of talent to build a global fanbase

The CEO of Spotify is worth 2.5 billion, meanwhile, artists are paid next to nothing.

Spotify CEO Daniel Ek has come under fire for claiming that musicians should be “recording and releasing music nonstop to make ends meet.” The CEO of Spotify is worth 2.5 billion, meanwhile, artists are paid next to nothing on the streaming giant. Many major artists have criticized the unfair revenue share, infamously Taylor Swift pulled all her music from the platform demanding better support and pay for musicians in 2014. Since more and more are expressing their views on the unfair treatment of artists on major streaming services.

Pink Floyd said this about Spotify, “those services (Spotify and other streaming services) should fairly pay the artists and creators who make the music at the core of their businesses. For almost all working musicians, it's also a question of economic survival."

Beck said, “What Spotify pays me is not even enough to pay the musicians playing with me or the people working on the discs, It's not working. Something is going to have to give."

Tim Burgess, lead singer of the Charlatans tweeted “So many artists forced to take second jobs, give up flats because they can’t pay their rent all while getting decent numbers of plays on spotify – yet the owner has enough to bid for a premier league team. It just doesn’t seem ethical to me”

Music fans added "That is the state of play in the world, the artist, creators & writers can only go through these global corporates and get paid next to nothing and they get paid the most. It is true with the statement someone said. "Billionaires don't make a billion, they take a billion"

Here at Jeeni we're working hard to do everything opposite to these streaming services, by offering an ethical alternative where artists are supported and treated fairly all while keeping 100% of everything they make on our platform. That's why we have taken to Crowdcube so we can scale up and continue supporting artists and performers. Join our fast-growing family of investors, and grab your rewards as you help us reach our target! Check out our pitch here. https://bit.ly/3BhEeia

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04
Aug

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earn us less than the cost of a pizza per month Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition. Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us. Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate directly with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype. Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip-Offs. We just can't breakthrough, and even when we think we're making progress as artists we get ripped off. Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us, we've made every mistake in the book. Our mission is to help you achieve success and avoid rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names. Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to breakthrough, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken word? Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainment ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work or can't find it even if they do. Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting? Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that? Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni raised 50k in the first 5 days and are working hard to get more investors on board with more investments still coming in. When we hit all our targets we can help give our new artists the recognition they deserve. If you want to see our pitch click HERE. You can invest for as little as 10 pounds and you will be directly helping independent musicians and performers take back the control.

01
Jul

Zeeteah Massiah - ‘Bad Guy’ Single Review

Zeeteah’s newest release is a genius reggae reimagining of Billie Eilish’s breakthrough hit, ‘Bad Guy’. Jeeni ambassador and long-term supporter, Zeeteah Massiah has now provided Jeeni with 21 individual pieces of her unique brand of jazz and reggae, all of which are available at her showcase. Her husband, Paul Caplin acts as both songwriter and producer for Zeeteah and the two of them have released two albums together, ‘Juice’ and ‘Maybe Tomorrow’. A certain level of musical depth and understanding is needed to undergo a stylistic transformation of an existing song. To some, it’s merely a process of downgrading the intensity and presence of the piece to a slow, acoustic setting. However, in a lot of these cases, the essence and arrangement of the pieces are largely unchanged. On the other end of that spectrum of effort and passion, you’ll find artists like Zeeteah Massiah who listened to the ‘Old Town Road’ dethroner and heard a hidden stylistic potential held in Billie’s hit that she knew would effortlessly make sense to any listener. Zeeteah set out to not just echo Billie’s Grammy-winning hit in a slightly different accent, but instead, wanted to transpose it into a completely different musical language. The result is a rejuvenated and refreshing take on ‘Bad Guy’ that has a vivid coat of Caribbean-styled paint applied to just about every element of the source material. Where the original was dark, somber yet playful, Zeeteah’s keeps just the playfulness for her rendition. The slow, creeping tempo compliments the lyrics and performance from Zeeteah in a way that could make you think that this might actually be the original. This almost sinister embrace of the villainous title is enhanced by the harmony that dips in and out of jazzy minor chords that keep the listener in a subtle state of unsettlement, and curiosity. As is to be expected from Zeeteah and her artistic proclivities, bright and colourful instrumentation commands the tone of this arrangement. Being the first component heard; a classic reggae drum roll makes the genre-shift immediately apparent. This Caribbean staple is then joined by its good friends; short offbeat guitar stabs and deep, bouncy basslines. In this introduction, we also hear a brilliant alteration from Billie and Finneas’ original arrangement. The quirky, recognisable synth melody heard after Billie’s isolated ‘Duh!’ is instead taken up by a muted trumpet, heard before the vocals even enter. This is a clever embrace of the fact that Zeeteah’s choice of cover is of course a colossal hit, so there’s no sense in shying away from its most recognisable moments. That melody is also expanded on later for a phenomenal trumpet solo towards the end of the cover that acts as a sort of replacement for the sudden shift in pace, heard at the end of the original. Considered a part of Billie Eilish’s brand as both a performer and a person, her vocals are often intentionally sleepy and low-energy, something that Zeeteah decided not to adopt for her interpretation. The vocal performance here is mischievous and rebellious to the core as opposed to Billie’s more disinterested and indifferent approach. Zeeteah also uses next to no effects on her voice compared to the first version, which is just as well because it would be a shame to distract from the raw talent and personality held in Zeeteah’s performance on ‘Bad Guy’. This task of reinventing one of the biggest hits from the last 10 years was a tall order, however, unsurprisingly, Zeeteah Massiah’s ‘Bad Guy’ is nothing but a triumph.

15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more. 16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

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