Jeeni Blog

Helping the next generation of talent to build a global fanbase

Why weird is my new wonderful.

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Why weird is my new wonderful.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger.

The dictionary definition of weird is “extraordinary, out of this world” I remember the feeling of utter hope and merriment when I read that. I suddenly didn’t feel alone anymore. Once I fully released my inner oddball, the magic started to happen. The people who I thought I loved and loved me just fell away. It was like watching grains of sand slip through my fingers. At the time it felt like a gigantic loss but in hindsight it was the best gift I could have been given. I’m grateful every day for all the losses as what I have gained surpasses anything I could have dreamt of. I came out of the “kooky closet” said a tentative hello to my new surroundings and have never looked back.

Having always felt like I had trodden a different path in life, I used to feel embarrassed about my so called “weirdness”. A damaging label that was attributed over the course of many years. Always being on the periphery at school, shallow friendships and poor choices in men made me feel like there was something wrong with me.

Decades later I began the journey of coming to terms with whatever it was that made me feel a bit different. I read countless books, watched documentaries on Gaia, downloaded as many spiritual audibles as I could afford and after a period of counselling I realised that actually being “different” totally rocked and I certainly wasn’t the only one experiencing all those feelings of self-doubt. Self-doubt had finally set sail to distant shores and my passport to a happier more soulful life had been stamped with creativity with no expiration date.

 My wired but wonderful List...So I’m not ashamed of saying that...

3am – the hour of writers, poets, musicians, silence seekers and overthinkers – In this crazy time that is 3am I really do achieve a lot of work. The silence is accompanied with prolific bird song and the sunrise paints a spectacular sunset across the fields. So there is no better landscape for creativity.

Gardening at Night -I water my roses at midnight in an old fashioned Victorian nightie with a gin and tonic in hand. The kiss of the night time breeze provides a magical space to reflect on the past 24 hours and plan the next.

Adventure at work -I have made a home office in my camper van and drive to various different places to work and mediate and be away from the humdrum of daily life. I need to be portable otherwise I feel stagnant and confined. My camper caters for most needs; a whistling kettle for fresh coffee, a writing station and insanely comfortable bed for those cheeky afternoon power naps.

Writing Erotica -I love to write erotic poetry and have an entire bookcase at home dedicated to naughtiness throughout the ages. Ancient manuscripts and recent tomes dedicated to Love, and all of the emotions surrounding it adorn the shelves.

Wild words and Soul Magic - I have about 10 different tarot desks I particularly Love Rebecca Campbell’s “Work your light” the illustrations are as magical as her words. I love to practice either quietly by myself or with my bestie in London. We savour our weekends as they are few and far between these days but we still write together and have created different worlds where we pretend to live like we were once warrior soul sisters. In fact lockdown has been perfect for that.

 There are so many other things I do in my arsenal of “weird but wonderful” and I wouldn’t be without any of them now. Lewis Carroll wrote in “Alice in Wonderland” “you’re mad, bonkers, completely off your head. But I’ll Tell you a secret. All the best people are”. Definitely my mantra, it even sits as a plaque on my wall in the studio.

Have you got any practices or quirks that you embrace? We would love to hear about them.

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13
Aug

Jeeni hits £100K of its funding target in 3 days

Jeeni has reached a whopping 67% of our Crowdcube funding target in record time, thanks to nearly 100 investors. Check out our pitch here and join in the fun. ttps://www.crowdcube.com/companies/jeeni/pitches/qD0WNq Jeeni is the ethical online platform dedicated to supporting unsigned musicians and performers by helping them reach a global fanbase. over 2,300 brilliant artist showcasesover 2.7 million audience outreachbuilt-in marketing tools for successkeep 100% of everything earned through the platformGRAMMY award-winning supporters No other streaming service helps like Jeeni Jeeni gives artists a built-in fan database to communicate and market to anyone who votes for them or likes their work. Safely, legally and all opted-in. With FREE marketing reports for all campaigns. Jeeni has a track record of success. Jeeni creator Mel Croucher founded the UK videogames industry! Now he has created the Jeeni platform, complete with all the tools, marketing and fan outeach that new talent deserves. He is joined by GRAMMY-Award-Winners and celebrities, including Roger Watson, the ex-boss of Arista Records, responsible for selling over 500,000 records. "We’ve all made it to the top, and now we’re giving something back to a new generation. We’ve got the experience, they’ve got the talent. Now we’re giving them all the tools they need to showcase their work on Jeeni, and get properly rewarded for their efforts, as well as own a piece of the action too.”Roger Watson, Jeeni Check out our pitch here. https://www.crowdcube.com/companies/jeeni/pitches/qD0WNq

15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more.   16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

17
Jan

Invest in JEENI

Grab your share of JEENI - the ethical streaming entertainment platform.   Our new funding round is about to go live on Crowdcube. We've been approved by market-leaders Crowdcube and Seed Legals for our funding vision and due diligence, and our company value has nowgrown from £2.4million to £5million.   Thanks to advance pledges from our wonderful Jeeni investors and followers, we've already reached £80,000 of our £150,000 target in less than 3 days. Now we want to reach 70% of our target before we go live, which means we’re likely to overfund with Crowdcube in record-breaking time, just like we have done in our previous rounds.   The value of Jeeni lies in our IP and user databases, and here’s where these stand at the start of the 2023.• 4million total audience access across all media.• 200,000 Jeeni artist online followers.• 57,000 Jeeni partner online followers.• 20,000 Jeeni business online followers.• 5,000 registered independent musicians and performers.• 4,000 registered social media champions.• 2,500 artist showcases.• 500 award nominees.We have money in the bank, no loans, no debt, no creditors, no factor-invoicing, and a zero burn-rate. We will use your investment to expand our databases and boost our value for exit by acquisition.   We invite you to join in now, before we go live on Crowdcube, so simply email shena@jeeni.com with the amount you’d like to pledge, and she’ll add you to our priority list.   We look forward to hearing from you and welcoming you on board!