Why weird is my new wonderful.

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Why weird is my new wonderful.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger.

The dictionary definition of weird is “extraordinary, out of this world” I remember the feeling of utter hope and merriment when I read that. I suddenly didn’t feel alone anymore. Once I fully released my inner oddball, the magic started to happen. The people who I thought I loved and loved me just fell away. It was like watching grains of sand slip through my fingers. At the time it felt like a gigantic loss but in hindsight it was the best gift I could have been given. I’m grateful every day for all the losses as what I have gained surpasses anything I could have dreamt of. I came out of the “kooky closet” said a tentative hello to my new surroundings and have never looked back.

Having always felt like I had trodden a different path in life, I used to feel embarrassed about my so called “weirdness”. A damaging label that was attributed over the course of many years. Always being on the periphery at school, shallow friendships and poor choices in men made me feel like there was something wrong with me.

Decades later I began the journey of coming to terms with whatever it was that made me feel a bit different. I read countless books, watched documentaries on Gaia, downloaded as many spiritual audibles as I could afford and after a period of counselling I realised that actually being “different” totally rocked and I certainly wasn’t the only one experiencing all those feelings of self-doubt. Self-doubt had finally set sail to distant shores and my passport to a happier more soulful life had been stamped with creativity with no expiration date.

My wired but wonderful List...So I’m not ashamed of saying that...

3am – the hour of writers, poets, musicians, silence seekers and overthinkers – In this crazy time that is 3am I really do achieve a lot of work. The silence is accompanied with prolific bird song and the sunrise paints a spectacular sunset across the fields. So there is no better landscape for creativity.

Gardening at Night -I water my roses at midnight in an old fashioned Victorian nightie with a gin and tonic in hand. The kiss of the night time breeze provides a magical space to reflect on the past 24 hours and plan the next.

Adventure at work -I have made a home office in my camper van and drive to various different places to work and mediate and be away from the humdrum of daily life. I need to be portable otherwise I feel stagnant and confined. My camper caters for most needs; a whistling kettle for fresh coffee, a writing station and insanely comfortable bed for those cheeky afternoon power naps.

Writing Erotica -I love to write erotic poetry and have an entire bookcase at home dedicated to naughtiness throughout the ages. Ancient manuscripts and recent tomes dedicated to Love, and all of the emotions surrounding it adorn the shelves.

Wild words and Soul Magic - I have about 10 different tarot desks I particularly Love Rebecca Campbell’s “Work your light” the illustrations are as magical as her words. I love to practice either quietly by myself or with my bestie in London. We savour our weekends as they are few and far between these days but we still write together and have created different worlds where we pretend to live like we were once warrior soul sisters. In fact lockdown has been perfect for that.

There are so many other things I do in my arsenal of “weird but wonderful” and I wouldn’t be without any of them now. Lewis Carroll wrote in “Alice in Wonderland” “you’re mad, bonkers, completely off your head. But I’ll Tell you a secret. All the best people are”. Definitely my mantra, it even sits as a plaque on my wall in the studio.

Have you got any practices or quirks that you embrace? We would love to hear about them.

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19
May

Five Great Songs About Real Places, by Wendy King

A songwriter finds many things to write about; emotions, events, people, and even places. Some of the finest songs of all time have been written with somewhere in mind, a place that touches the soul of the person with the pen.Mull of Kintyre, written by former Beatle Paul McCartney, is an example of this. It’s written about a part of Scotland the singer had a home and is a reference to feeling at home when he’s there. West Coast punk band Rancid, perhaps at the other end of the songwriting scale, had a song called Olympia WA on their album and Out Come The Wolves, written as much about New York as the Washington state capital.Those songs might not immediately trip off the tongue, but they are strong efforts in terms of writing about places. It isn’t always cities either – Gainsville resident Bacon James recently won a songwriting competition for a song about the Santa Fe river, called Lost and Found (At the Santa Fe). It drew emotions he experienced from the river with an actual place, in much the same way as McCartney did, and as many others have done about different places. Often, it isn't the place that is the full subject of the song, but how that place made the writer feel.This is a theme you’ll see running through some of the entries in our round-up of five great songs about places. Christie Road – Green Day (click to play) Green Day might be a global phenomenon now, a rock band that sells out arenas, but in 1994, pre-Dookie, they were just three angry, disaffected kids looking for an outlet. Back then, Bille-Jo Armstrong and bassist Mike Dirnt used to hang out at a place called Christie Road, doing what a band named after marijuana would be expected to do. Christie Road is an ode to their wasted days, their safe place before stardom came calling. Ewan MacColl - Dirty Old Town (click to play) The first song on our list made famous by another artist is Dirty Old Town by Ewan MacColl. It’s written about Salford in England, an industrial town that was once in the shadow of towers belching out smoke thanks to its place on the Manchester Ship Canal. MacColl wrote about his life there and finding love and an oasis of tranquillity, amongst the smoke and dirt. The song was later recorded by The Pogues, to critical acclaim. The White Stripes - Hotel Yorba (click to play) When you think of songs about Detroit and locations in Motor City, you most likely think of Kid Rock or Eminem, but the duo The White Stripes produced an iconic two-minute ode to a hotel along the I-75, the Hotel Yorba. It is now subsidized housing, but Jack wrote the song after hearing, incorrectly, that the Beatles once stayed there. Whilst there’s not a lot of emotion behind the location, it is a demonstration that a song doesn’t have to be written about a famous place at all. Billy Edd Wheeler - Jackson (click to play) Johnny Cash was a great storyteller, and whilst one of his most famous songs is a story about a place, he didn’t write it. Jackson, possibly written about Jackson, Tennessee, was actually penned by Billy Edd Wheeler and performed by the Kingston Trio. Cash made it his own, singing as a duo with June Carter. Jackson serves as a place of sin and iniquity, offering the married protagonist respite from what feels like a loveless marriage, the exact opposite of Johnny’s lifelong union with June. Lynyrd Skynyrd - Sweet Home Alabama (click to play) We’ve mentioned Kid Rock already in this article, and he’s going to get a mention again, but not for songwriting. He helped catapult Sweet Home Alabama, a rock classic, back up the charts in 2007 when he dropped All Summer Long, his tribute to growing up in Michigan, that borrowed the Lynyrd Skynyrd song’s structure. As for the original, it is rather more controversial than even the infamous Robert James Ritchie – it’s written as a retort to Neil Young’s anti-slavery song, Alabama, and seeks to defend the state’s people from being tarnished by the darkness of its history. Now that is a little more contentious than signing about a hotel! Have you written a great song about a place that's significant to you? Then upload it on Jeeni for everyone to enjoy. Who knows, you might just have a solid-gold hit on your hands! Several of Jeeni's most popular artists have done exactly that, including the award-winning Richard Murray. (click to play) This item was written by Wendy King for jeeni.com

05
Jun

How to grow your Facebook group.

Times are moving fast when it comes to social media, in particular the use of community groups to target your audiences with event, streaming and watch-parties going live every second of the day all around the globe. All of a sudden it feels like everyone except me is an expert at creating successful Facebook groups, so I decided I would take some time to try and unpick why are Facebook groups so successful. Had the groups been going for years and grown their members organically? Did they have large budgets and were they spending loads of money on Ads? Were they all marketing experts? Did they engage large teams of enthusiastic influencers? To my surprise I found that in most instances these assumptions were just not the case. Rock The Lock Down, founded by Lucy Pardoe & Ollie Hughes, is a great example, with over 887,000 members in less than 6 weeks. I finally had to admit I was missing the critical ingredients for a successful campaign. I only watched a selection of YouTube Videos, so not exhaustive, and I will watch some more tomorrow, but in the meantime to save you time, these were my key take-aways. 1. Make sure you take extra time to set up the group correctly, with an accurate, yet brief description. Check to make sure you have completed all sections, not just the about, which is the mistake I made. 2. Get as many people as possible to like your landing page, so that you can invite all of those people to your community group. Really simple and easy to use, but Facebook only allow you invite 50-100 in one day to stop you spamming. Which is what I also did!! 3. Make the group public, as you want as many members as possible to grow and contribute to organic growth. 4. Create as many discussions and engage with all your members as often as you can, be as helpful as possible, share and like and answer their questions. Be a guru, be supportive, open, honest and kind. 5. Use a bot to run competitions, contests, have freebies and giveaways , looping the bot back to join the group. 6. Join other relevant groups, share those groups and contribute as much knowledge and wisdom as you can helping members in those groups. It’s all about genuine and engaging conversation. Write guest posts and contribute wherever you can. Share and reuse your work on different sites, saving time and money. Keep the content helpful and meaningful. Cross-promote as often as you can and contact group's admin to share your group. 7. Test, test and trial Facebook ads that are targeted and specific, making sure you have set up demographics and location settings. 8. Create an exciting and interesting email campaign to support engagement from existing and new customer databases. 9. Interlink and entwine your groups posts and comments on You Tube and use back-links to improve your SEO. 10. Remember groups are for genuine enthusiasts who love music, or food, travel etc, and members do not want to see any information that is not relevant to what they love. At the end of the day this is all about them after all! In the meantime, please feel free to invite friends to our Independent Musicians and Performers Group and we will soon be at 2,000 members.

12
Oct

Kickstart Scheme - Jeeni Marketing Executive Freya Devlin

Launched by Rishi Sunak last September as a result of the COVID-19 pandemic. The Government’s Kickstart Scheme provides funding to employers to create jobs for 16–24-year-olds who are receiving Universal Credit and at risk of long-term unemployment. Jeeni have already successfully taken on young people through the scheme and will continue doing so. The successful Kickstart employees are taken on for initial placement of up to 6 months. And given training to learn new skills, and ongoing support to look for long-term, permanent work. What was your role within Jeeni? My title within Jeeni was marketing executive, but my responsibilities were very broad. Everything from content planning, crowdfunding, PR and copywriting. Although I mostly focused on promoting Jeeni events, writing blogs and social media management. What skills did you believe you have developed during your time at Jeeni? I’ve developed many skills everything from SEO to project planning. But most of all I believe I’ve developed my soft skills such as team working, critical thinking, and communication. Working remotely it's important to utilise time management and to be extremely organised, so these are skills I've further developed. Additionally, I've been encouraged to work both independently and collaborate with colleagues. In doing so I have become more self-sufficient as well as improving my interpersonal skills. What did you enjoy the most during your time at Jeeni? Overall, I have enjoyed my entire experience working at Jeeni as part of the Kickstart Scheme. A few notable things would definitely be promoting various types of artists, marketing for events and working alongside a team who are passionate about the work that they do. Seeing the success of projects I've worked on and the experience I've gained has helped me become more confident in my own capabilities. Do you have any tips for future Jeeni employees, that will help them succeed? I think that it’s important to trust in your own abilities while also taking on board advice from others and learning along the way. Jeeni is such a supportive company, that encourages creativity and personal growth. So I believe that just being yourself and working hard will guarantee success. What would you say are some of the best aspects / features of Jeeni? Jeeni is an incredible platform for creatives to share their work, they are treated fairly while keeping everything that they earn. It's a welcome contrast to the majority of streaming services that are available. Jeeni shines a spotlight on independent artists who otherwise may struggle to be heard over the noise of big record labels. Furthermore, Jeeni supports all types of creatives not just music artists but dancers, animators, voice actors and more. Do you have any suggestions on how Jeeni could perhaps be more effective as an overall streaming platform? To just keep improving on what they are already doing and to remain focused on independent talent. Goals for the future? I’d like to keep learning and improving my skills, take on bigger projects, and hopefully be working for a company that values its staff, customers, and creative talent just as Jeeni does. It's been a great opportunity to work with Jeeni through the Kickstart Scheme. And the experience I've gained will continue to support me throughout my career.

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