Jeeni Blog

Helping the next generation of talent to build a global fanbase

Weekly Round-Up #4

/ By Freya Devlin
Weekly Round-Up #4

The latest news on all things Jeeni, music and entertainment news.

The ongoing impact of Covid-19 on musicians

Like many other sectors, the music industry has been hit hard by coronavirus with live performance revenue the biggest casualty. During the lockdown, the cancellation and postponement of most live music has had a catastrophic impact on the entire industry. In addition to a reduction in physical sales from the closure of retail stores. There has even been a negative impact on synch opportunities due to less production of visual content. And while streaming revenue has increased, it is not a sustainable source of income due to unfair revenue shares.

According to National statistics even before the pandemic, a musician earned on average £23,059, well below the national average of £29,832, according to the Office for National Statistics. A report by UK Music predicted that musicians will have lost 65% of their income this year, rising to 80% for those most dependent on live performance and studio work.

Frances O’Grady TUC General Secretary sent a strong message of solidarity and support to Musician Union members at the 39th Musicians’ Union Delegate Conference. Highlighting the effects of Covid-19 on musicians.

“The pandemic has been a huge challenge to working people and musicians have been on its economic frontline, unable to work due to lockdown restrictions” she said.
“Too often this government left the self-employed high and dry. Now ministers must step up to give arts, culture, entertainment, and festivals the support we urgently need”.

Jeeni is ahead of the government in supporting musicians, the platform hosts a range of creative talent supporting them to grow an audience. On Jeeni, artists and creatives keep 100% of everything they earn, and thousands of performers are already on board, with an audience outreach that has grown to over two million.

Check out what we do at Jeeni and how we support independent creative talent

YouTubes ads business is now bigger than the entire global record business

According to revenue figures released last week from YouTube Parent company Alphabet, YouTube generated $7.205 billion in revenues from advertising in Q3 this year. Up 43%, or by over $2 billion, year-on-year versus the same quarter of 2020. The $7.205 billion figure did not include additional revenues from subscriptions which YouTube just announced it has surpassed 50 million global subscribers to YouTube Music and YouTube Premium. Meaning that the video streaming giant now has a bigger ads business than the entire global record business.

New artists face ‘massive competition’ from established acts due to streaming

New artists face massive competition from major established acts such as Queen and the Beatles due to the advent of streaming according to The Culture Committee. Peter Leathem, chief executive from the music copyright collective Phonographic Performance Ltd, told MPs that even the most talented performers were “struggling” to make a living from their music in part due to the competition they face for plays and revenue.

“They are faced with massive competition. If you look at 2019, the best-selling albums were Queen’s Bohemian Rhapsody, based on the film, and Abbey Road by the Beatles, on its 50-year anniversary. If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with.”

With lots of streaming taking place, the value of the market is much less and there is so much competition. Up-and-coming artists are also competing for a share of a “smaller pie”. He added, “If you are trying to break a new artist or trying to get your own streaming going you have got the last 50 years of the music industry to compete with."

MPs are continuing to examine what economic impact music streaming is having on artists, record labels and the sustainability of the wider industry. It's clear that the music industry needs more support in terms of the value gap and allowing the spotlight to be on new artists.

This is exactly what Jeeni are doing, by supporting independent artists. Jeeni is a platform that brings together creative talents and allows them to showcase their work to a wider audience. All while keeping 100% of everything they earn, and thousands of artists are already on board, with an audience outreach that has grown to over two million. Be sure to visit Jeeni and discover how we help independent artists rise above the limitations of major streaming services at Jeeni.com

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Artist Pairing Initiative

We had our very first artist pairing meeting hosted by Jeeni’s Ella Venvell. The artist pairing is a new initiative by Jeeni where we pair up artists of a similar genre, one with more experience and the other a fledgling artist. The more experienced artist is able able to give advice and words of wisdom. While both artists can encourage and inspire each other by sharing their individual experiences. Our first meeting with Daisy Chute and Ariana May was a huge success. Daisy shared her experiences of being signed to a major label before becoming an independent self-sufficient artist, expressing the benefits and downfalls to both. Furthermore advising Ariana on the best ways to promote her music through a variety of avenues and the different revenue streams available.

If you are an artist interested in Jeeni's pairing initiative then be sure to contact our Artist Liaison Ella Venvell at ella@jeeni.com, including info about yourself and why would like to be part of the artist pairing initiative.

Pick Of The Week

Our pick of the week is Glasgow based alt-rock band Respite. The band blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Respite released their first single, “Chemical Sleep” on the 3rd of October. Soon after following with their debut EP “Vol. 1” on the 29th of October which features five original tracks, and is available to stream everywhere right now!

Check out Respite's showcase on Jeeni - Respite | Showcase | JEENI

New Music Friday

In our New Music Friday segment, Daisy Chute has been selected with the release of her EP Songs of Solace on Friday 12th November. A collection of six original songs which tells a story ‘through the beginning, middle and end of a relationship. Songs of Solace is available on all streaming platforms.

Check out Daisy Chutes showcase on Jeeni - Daisy Chute | Showcase | JEENI

Jeeni and Chillblast Partnership

Jeeni has partnered with Chillblast to bring customers exclusive branded PCs designed for musicians and creatives. Chillblast is the UK’s Most Awarded PC Manufacturer. Find out more about Chillblast here, and discover why Jeeni has partnered with Chillblast to bring Special Edition music PCs with exclusive Jeeni branding. As well as a year's subscription to the Jeeni Platform with each order worth £85. Chillblast Jeeni PCs are perfect for all musicians and creatives, whether you're an independent bedroom pop artist or a music producer working on the next number 1 one single. Get the best deal on music PCs with our black Friday 2021 offer.

Buy your Jeeni Music PC built and warrantied by the UK’s most awarded PC manufacturer here Jeeni PCs (chillblast.com)

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Artist Focus: Amba Tremain, The South Coast Soultress

10
Dec

Artist Focus: Amba Tremain, The South Coast Soultress

Despite Amba Tremain’s proclivity towards the 'good ol’ days' of soul, motown and rhythm & blues, the Portsmouth singer’s attitude and approach to honoring the classics is refreshing, open and varied. The South coast soulstress -as aptly dubbed in her bio- has firmly re-opened a nostalgic and warm door to the golden-era of soul via spirited covers and fiery original tracks.  As lecturer and Head of Vocals, for Brighton’s WaterBear College, it should be no surprise that Amba’s vocal capabilities rival that of even the original godfathers and mothers of soul. Her pitch perfect voice has lead to her being the star talent on several collaborations, very much out of her typical creative choice.  Earlier this year, British electronic duo, Hollaphonic sampled a work of Amba’s for their summer house banger, ‘Shadows In The Sun’ which found its way on countless playlists. Up-and-coming Deltiimo also felt inspired by Amba’s talent, resulting in the floor-filling ‘Boy If You Want My Love’ back in 2018.  Her sheer vocal talent also got her an invitation on BBC1’s hit Saturday night show, ‘I Can See Your Voice’. Contestants had to guess from a selection of would-be performers who can and can’t sing. Amba was obviously (perhaps not at first to the contestants) the show’s jaw-dropping talent for the evening and sung her heart out for the primetime gameshow.  The pureness and clarity of Amba Tremain’s voice certainly makes her the perfect subject for electronic collaborations, however, she shines brightest on her own compositions. Most recently; ‘Baby You’re Gold’ which came out last Friday, is a laid-back, blissful tune with glossy and glamorous performances all around, (Check out Jeeni’s full review of the track here).  Far from a one-trick pony, Amba has embraced all sorts of traditional genres and styles such as funk, country, pop and rock. Unlike many of her other works, ‘More Than My Mistakes’ is an all-too relatable RnB piano ballad. Stripped back to the basics of vocals, piano and selective strings, this single from last year contains a raw and unfeigned passion that most vocalists could only dream to convey.  Sofar Sounds described Amba’s essence well, ‘Amba’s beautiful melodies and engaging energy make for a truly captivating experience. Amba breathes life and honesty into her soulful performances through her very honest lyrics and vocals’.  If her 2021 singles are anything to go by, Amba Tremain has built up a formidable momentum of releases which hopefully will only continue to grow.  Check out Amba on Jeeni here: https://jeeni.com/?s=amba+tremain  How can Jeeni support artists like Amba Tremain? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.

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Giack Bazz - 'Childhood Dream' Album Review

15
Dec

Giack Bazz - 'Childhood Dream' Album Review

Back in 2016, Giack Bazz released his first album, ‘Childhood Dream’. The debut of the Italian singer-songwriter is a dazzling and transportive dive into nostalgia, sentimental imagery and grief. After losing his mother at a young age, Giack had a mountain of un-processed emotion that he had to unleash, and ‘Childhood Dream’ is packed to each corner with every truth and painful memory Giack had to give.  Although Giack has now expressed his talent and creativity across many ground-breaking projects, including a giant 366 track album as a part of ‘The Royalty Instrumentality Project’, it can sometimes be incredibly insightful to reflect on the origins and context of fascinating and experimental artists. By looking at where an artist has been, in contrast to where they currently find themselves, you can gain an informative, albeit condensed idea of their journey as a person as well as a creative. In many ways, this beautifully in-depth debut inadvertently set out a loose blueprint for Giack’s future as an artist.  In comparison to Giack’s later work, ‘Childhood Dream’ tends to have a more fundamental and focused attitude to instrumentation and production techniques. The simplicity and clarity in these stripped-back arrangements end up giving the album a charming and effective tone as it doesn’t distract from the source of the bitter-sweet narratives: Giack’s voice.   Speaking of Giack’s voice, it's so expressive and rich in this album which is only enhanced with the use of double-tracking which fills the stereo space up with his emotional intent. Giack harnesses deep-set and perhaps previously under-processed feelings and thoughts in his performances. As he put it himself, “The album is the closure I needed to my childhood. It is an acknowledgement, the acceptance that the dreams we have and the rose-tinted glasses we have are painful to remove.”  In terms purely of songwriting and production choice, ‘Morning’ is a clear highlight for me on this album. The decision to have thrashing, distorted guitar with no accompaniment other than Giack’s voice works so well in the choruses and draws attention to the part instead of masking it with layers of bass and drums. The reverb on the two parts that make up the song creates a clear physical space causing an authentic sensation of atmosphere and immersion.  The joyous home-video samples from Giack’s childhood, heard in the title track, have a slightly melancholic and touching intention relating to how he honours his late Mother. As Giack put it, “The songs have some noise collections from my family tapes and it's a way to honour her memory and to tell her that I understand why she tried to keep the truth.”  This album is often dark and pained, especially in the penultimate track, ‘Piazza Roma’. Although (unlike the others), the track is exclusively sung in Italian, I don’t believe understanding the lyrics is necessary to comprehend the pain in this harrowing and anguished piece. In the verses, the guitar is exhausted as though it itself is emotionally drained. It sluggishly carries the jangling chords all by itself, as Giack gives a similarly tired, yet determined vocal performance. Just before the choruses, a pause can be heard as though Giack is about ready to resign to grief, yet triumphantly, he rises up to sing his heart out in his native tongue.  With the ‘This Is the Beginning’ intro and ‘This Is Not the End’ outro, Giack opens up his personal origin yet refuses to close it at this point because although, as Giack stated, that without his childhood bereavement, “I’d be someone else”, the grief does not define him. He therefore leaves the album open and even ends it as it begins, with a repeating sole note on the piano, implying optimism, self-growth and a strength in accepting his past. A stunningly poignant close to this expressive and emotionally challenging debut.  How can Jeeni support artists like Giack Bazz?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team  Check out Giack Bazz’s Showcase on Jeeni: https://jeeni.com/showcase/giack-bazz

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Baby Panna, ‘Golden’ - Single Review

26
Jan

Baby Panna, ‘Golden’ - Single Review

The final track from Baby Panna’s debut mixtape, ‘Vibes and Energies’ leaves the project with an honest and powerful impression that’s not easy to forget. The track tackles issues of race that are fuelled from real-life experiences and personal struggles.   Baby Panna has been an essential component of Jeeni and its hip-hop and rap channels since last Summer. He performed and was interviewed as a part of last year’s Victorious festival and has been an incredibly important and keen artist for Jeeni’s mission.  The instrumental landscape set for this frank and passionate narrative is an atmospheric and soulful wave of spaced-out beats and crackly samples. The warm, vintage fuzz of the sample, which opens the track, lays out a wistful, lo-fi vibe, reminiscent of old-school hip-hop. The beat leaves room for Panna to say what he needs to, to conclude his impactful and polished mixtape. A reverbed clave ripples through the sample and the rumbling sub bass as an understated percussive snare keeps the pace.  Panna reflects on his blessed life as a comparison to his ancestors who lived through even more difficult and blatant times of discrimination and struggle, “The lifestyle that I live is golden”. The emotion carried in the lyrics almost conveys a sense of guilt and mixed emotions with his happiness when contrasted with the struggle embedded in his ancestry. However, in actuality, it's more likely that he’s reflecting on how lucky he is and that he should cherish his success, “I’ve got to make the most of this shit”.  The clarity and focus of Panna’s vocals play a huge role in carrying the intention and emotion on this track. Where other rappers mumble and obscure their lyrics behind a sleepy and dull delivery, Baby Panna does not once miss an opportunity to express himself on ’Golden’.   Check out the video for Baby Panna’s ‘Golden’ here: https://jeeni.com/baby-panna-golden/ Check out Baby Panna’s showcase on Jeeni, here: https://jeeni.com/showcase/babypanna/ How can Jeeni support artists like Baby Panna?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

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