Profiiit ‘Alexander’ Album Review

Jeeni Blog

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Profiiit ‘Alexander’ Album Review

This indulgent and impressive album from East Coast rapper, Profiiit might be his most creatively realised and polished project yet.

Relatively new to Jeeni, Connecticut rapper, Profiiit has taken the hip-hop and rap channels to another level with his hard-hitting and thoughtful brand of introspective US rap music. He has recently contributed the entirety of this new album, ‘Alexander’ to his showcase. Check out his showcase on Jeeni here: https://jeeni.com/showcase/profiiit/

Throughout ‘Alexander’, Profiiit refuses to fall into the rut that so many rappers succumb to; repetitive beats, aimless song structures and uninspired lyrics. The way that Profiiit crafts these tracks, gives the impression that they’re important and demand your attention. Sometimes, Profiiit won’t feature his vocals until halfway through a track, because he’s not afraid to allow other components, features and instruments to shine and have their own moment before he contributes his poignant lyrics and flow to the pieces.

Possibly inspired by Kendrick Lamar, recorded spoken word samples heard throughout add an intimate and real level of substance and insight into Profiiit’s life and backstory. Something that makes a huge difference compared to other artists is Profiiit’s evident prowess in editing down tracks, trimming off fat and streamlining his work. The songs get to the point when necessary and take their time at other moments, depending on the tempo and momentum held in the album’s listen.

A tasteful and moving use of samples can be expected across this album, particularly in closers ‘Sodapop’ and ‘Red Baron’. Instead of just chopping up samples to construct the instrumental/beat and repeating sections over and over, samples are sometimes played unaccompanied for impact and as an effective means of progressing the tone and mood of the songs, this can be heard in ‘Yale (Josephine)’.

A perfect selection and amount of featured talent embellish ‘Alexander’ without distracting or diminishing from Profiiit. Peso Dollaz provides a melodic, trap-esque verse for the second half of ‘sant_thegod’ that does well do diversify both the track and the entire album. East London Jeeni artist Jada Freeman provides her soulful singing for some essential backing vocals and hooks in ‘Triggaotto’. And the talented and upcoming Cool Que gives a semi-sung mumble-rap verse on ‘D.R.E’ which is a fantastic contrast from Profiiit’s clear, and distinct rapping.

A fantastic and layered project from Profiiit, listen to it in full on Jeeni here: https://jeeni.com/showcase/profiiit/

How can Jeeni support artists like Profiiit?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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02
Dec

Jeeni Offers Two Ways of Becoming a Jeenius to Suit Your Needs.

Depending on whether you’re an artist or a viewer, Jeeni has introduced more options of signing on, to suit your needs. For our viewers, we have a huge range of features to make it as easy and ethical as possible to follow and support a massive roster of exciting and upcoming artists. And it’s absolutely free to sign up! Jeeni allows anyone and everyone to create and share playlists of new artists from hundreds of different channels and genres from Afro to Zydeco. Enjoy uninterrupted, ad-free surfing and discovering with live sessions, exclusive gigs and masterclasses from award winning superstars. Simply make your free account and get going! Discover fresh, unique artists that you’d otherwise never come across, share your discoveries with friends on social media and spread the word of Jeeni. If you’re an artist, we offer an extensive and supportive promotion service, with ethics and respect in mind. For just $10 a month, Jeeni artists receive their own dedicated commercial showcase and personal Jeeni email address as well as a direct platform and publicity service to their fans and entire Jeeni audience. Jeeni also provides a professional artist marketing suite with full analytics and reports so that you can track and manage how you’re received by your audience. Artists also receive automatic eligibility for Jeeni festivals and awards as well as access to Jeeni’s helpdesk service. And we haven’t even got to the best part yet; Jeeni artists keep 100% of all sales income, 100% of all of their donations and have complete control over their creative rights! Jeeni is first and foremost about the support and ethical treatment of artists as opposed to streaming services such as Spotify. Find out more about your Jeeni viewer membership here: https://jeeni.com/setnjsazwems/ Find out more about your Jeeni artist membership here: https://jeeni.com/93oavw85jjhe/ Join Jeeni today and become a Jeenius!

04
Feb

Zeeteah Massiah - ‘Wat A Ting’, Single Review.

Zeeteah Massiah’s 'Wat A Ting’ is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right. As an ambassador of Jeeni, Zeeteah Massiah is certainly something of a Jeeni royal. She has been a big part of the origins and early stages of Jeeni and her support is invaluable. Zeeteah Massiah is a Number One Billboard Dance Chart star who specialises in Reggae, Jazz and house music and has worked with the likes of Tom Jones, Sting and Robbie Williams. Now, she makes incredible music with her husband, Paul. The clarity of the production in ‘Wat A Ting’ is perfect. The off-beat pulse is so neat and perfectly edited and that’s with so much else going on; broken glass, rapid reggae drumrolls and several layers of backing vocals all fly over each other but this track never sounds messy or unintentional. The attention to detail in the mix for this single is exhaustive and thorough. That approach to production results in all sonic layers staying in their corner, but interacting with each other in total coherence and clarity. Everything in ‘Wat A Ting’ is tight, staccato and playful in its nature. It sounds like Zeeteah and her husband, Paul had so much fun with every layer of this track. As a counter-point to the short, abrupt timbre of the rest of this song, the pre-chorus is cleverly, much smoother with the addition of sweeping backing vocals and strummed guitar parts. This soft, calmer section is a great spot for the deceptively, reassuring lyrics “No need to fear now, what’s going on here now.” before the accepting chorus, “We've all gone crazy.” Zeeteah’s voice is pitch perfect and so adaptable; her singing is soft and caring for the pre-choruses but aptly manic and wild for the ‘Wat a ting, wat a ting!” choruses. The care and precision she carries in her voice could only be that of a seasoned professional vocalist. Although the track is undeniably fun, it addresses an incredibly important issue, “They told me there was COVID in the 5G, they told me the earth was flat.” Underneath the lively, mischievous tone of the track, 'Wat A Ting’ is an exasperated resignation to the persistent spread and sharing of false information as a result of fear and ignorance, “It’s all very clear now, we’ve all gone crazy.” Check out this fun and important track here: https://jeeni.com/wat-a-ting-zeeteah-massiah/ And check out Zeeteah’s Jeeni showcase here: https://jeeni.com/showcase/zeeteah-massiah/ Album review How can Jeeni support artists like Zeeteah Massiah? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

11
Jun

Inside Story with Keithian

Kethian is a Singer, Songwriter, Musician, Actor and Producer based in the US and who performed his song ‘Communicate’ in the JAM Festival collaboration in April. Kethian is relaxing in his Californian back yard as the interview with Kate takes place. “You recorded your track ‘Communicate’ live from your home studio for the JAM Festival, we have all faced the technical difficulties of working from home over the last year, but did you face any whilst recording?” she asks. He says that there were not any technical issues as such but recording at home always presents some issues, for example the neighbour had the lawnmower on but luckily, he didn’t think we could hear. His song ‘Communicate’ is beautiful and very emotive. When asked about his inspiration for writing it, he said that it came from his friend, who so sadly committed suicide, and so the song was an open letter to this friend, as well as anyone else that is struggling and needs to communicate as it is one of those things that “you actually have to do to feel better or to get your thoughts out, so that’s exactly what that song was about.” Kethian was born in New Orleans into a “showbizzy family.” Kate asks about what influence their work had on him as a child growing up and how it inspired his music and career. He grew up in Louisiana and Texas, “New Orleans is just full of music, everywhere you go”, his parents were in music as well as his grandparents so making music for him was something that “just happened, I’ve never known any different.” Kethian was previously signed to a major record label, but has ended up going independent, Kate asks why he made this decision “It wasn’t really the best experience. I figured if I went independent, I could give myself the better experience, and control creativity and stuff like that, and now that I’m my own everything, I’m able to understand myself more as an artist, what I need, what I want, how I want to promote, or what songs I want to choose” he shouts excitedly. In 2018 Kethian was working on music for Rhianna, he said “it was one of those things that just happened, although she hasn’t actually released the music yet and I wish I had some insider knowledge as to when she will, but I don’t! Basically, after I left the label, I was a writer and producer...I was writing for various artists and one of them said ‘this is gonna be for Rhianna’ and I was like ‘what?!’ and that’s how it happened. I met the [person] that I work with now and produce most of my music with currently and it has just been cohesive since then.” Kethian is currently raising investment for his next project: “It makes me feel really good as an artist when someone invests in me because it means that they believe in me as an artist, and as an art, a lot of our motivation and motivators are to make people happy and just to feel something or have an outlet, so to be supported in this way makes me feel so much more confident.” In response to this comment, Kate explains what Jeeni is: a platform for new and upcoming artists which seeks to support them in the best way possible and asks Kethian what his advice would be for aspiring artists that are just starting out. “Simply be the best artist that you can be and be the most you can be in life for you. It’s one of those things…being an artist is so giving, you walk around with your art, you are your art, and so when someone says something a little different or a little insane, it touches you more…just be confident, stay close to your art and stay close to you as a person and just love every bit of it.” What can we expect from him in the future? He expresses his excitement in regard to doing more shows with Jeeni and is hopeful for the future of live shows and touring as the world returns to normality after the Covid-19 pandemic. He says that he ultimately wants to “put out as much music as my fans want me to and as much as I want.” Through AmplifyX, one of our collaborators from the JAM festival, Kethian is working on his new EP called Green Clouds which is due at the end of May and you can invest now. To find out more about Kethian, listen to his music and invest, please visit https://jeeni.com/showcase/keithian/

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