Profiiit ‘Alexander’ Album Review

Jeeni Blog

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Profiiit ‘Alexander’ Album Review

This indulgent and impressive album from East Coast rapper, Profiiit might be his most creatively realised and polished project yet.

Relatively new to Jeeni, Connecticut rapper, Profiiit has taken the hip-hop and rap channels to another level with his hard-hitting and thoughtful brand of introspective US rap music. He has recently contributed the entirety of this new album, ‘Alexander’ to his showcase. Check out his showcase on Jeeni here: https://jeeni.com/showcase/profiiit/

Throughout ‘Alexander’, Profiiit refuses to fall into the rut that so many rappers succumb to; repetitive beats, aimless song structures and uninspired lyrics. The way that Profiiit crafts these tracks, gives the impression that they’re important and demand your attention. Sometimes, Profiiit won’t feature his vocals until halfway through a track, because he’s not afraid to allow other components, features and instruments to shine and have their own moment before he contributes his poignant lyrics and flow to the pieces.

Possibly inspired by Kendrick Lamar, recorded spoken word samples heard throughout add an intimate and real level of substance and insight into Profiiit’s life and backstory. Something that makes a huge difference compared to other artists is Profiiit’s evident prowess in editing down tracks, trimming off fat and streamlining his work. The songs get to the point when necessary and take their time at other moments, depending on the tempo and momentum held in the album’s listen.

A tasteful and moving use of samples can be expected across this album, particularly in closers ‘Sodapop’ and ‘Red Baron’. Instead of just chopping up samples to construct the instrumental/beat and repeating sections over and over, samples are sometimes played unaccompanied for impact and as an effective means of progressing the tone and mood of the songs, this can be heard in ‘Yale (Josephine)’.

A perfect selection and amount of featured talent embellish ‘Alexander’ without distracting or diminishing from Profiiit. Peso Dollaz provides a melodic, trap-esque verse for the second half of ‘sant_thegod’ that does well do diversify both the track and the entire album. East London Jeeni artist Jada Freeman provides her soulful singing for some essential backing vocals and hooks in ‘Triggaotto’. And the talented and upcoming Cool Que gives a semi-sung mumble-rap verse on ‘D.R.E’ which is a fantastic contrast from Profiiit’s clear, and distinct rapping.

A fantastic and layered project from Profiiit, listen to it in full on Jeeni here: https://jeeni.com/showcase/profiiit/

How can Jeeni support artists like Profiiit?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

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22
Nov

Kastopia - Self-titled EP Review

Kastopia’s eponymous debut project is a rapid and uncontainable demonstration of their light-hearted and fun-first brand of fusion jazz. Helpfully, the group have curated an excitable and varied ‘influences’ playlist on Spotify. Featuring Kamasi Washington, GoGo Penguin and TOOL, the only similarities here are a tendency for experimenting and expanding the constraints of rhythm and metre. Aptly, most of these tracks burst outwards with passion and the joy of musicianship and although the group quite accurately states in their short bio, ‘No one sounds like us’, they have certainly adopted that energetic mindset here in these three breathless tracks. A possible strain of influences not featured on their playlist is the superhuman Japanese brand of jazz fusion such as ‘Casiopea’ and ‘Dimension’. The latter of which lent their talent to Nintendo for select Mario Kart 8 soundtracks, a game that comes to mind regularly throughout ‘Kastopia’. Music like this where no sole part takes precedence can be a challenge to mix effectively due to a core reference point (typically vocals) being non-existent, but the production on these tracks is so solid. This is likely as a result of the musicians having an obviously adept understanding of their own instrumental tone and capabilities, but also from the pure time and care taken by the producers and mastering engineers to bring out the final dazzling qualities. The synergy between the Kastopia members is so satisfying to hear. At times, Kastopia are so tight and intuitively intwined that they come across as a sort of hivemind that has a masterful control over all elements of its sound. However, it’s important to remember that Kastopia runs on distinct individuality and personality expressed on each instrument; Scott Bentley’s adaptive and assertive distorted guitar, the atmospheric and mood-shifting keys from Nicholas Twine Padin, Felix Barret’s bass, commanding the rhythm section with slaps and rumbles and all three at the mercy of William Moore’s relentless and robust drumming. These make up the nuts and bolts of the new jazz fusion super power, Kastopia. How can Jeeni support artists like Kastopia? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team Check out Kastopia's page on Jeeni: https://jeeni.com/?s=kastopia

05
Jun

What can the music industry do to reduce its carbon footprint?

The carbon impact of all those gigs and gatherings is up for debate more now than ever, big acts such as ColdPlay and Massive Attack have cancelled gigs until they can measure the impact on the environment. But not all artists are in a financial position to cancel all their gigs and many artists rely on touring for an income. Let's be real most musicians and performers can not afford an environmental consciousness. Today on Radio 4 Tom Heap asks what the music industry can do to reduce its carbon footprint. Tom spoke to various different artists and also interviewed the founders of Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/. The main three areas for discussion included the emissions for the band travelling, moving the equipment, the venue emissions and the impact of audiences travelling to and from the event. Having listened to the show I checked out Music Declares Emergency - No Music On A Dead Planet https://www.musicdeclares.net/ which advocates the following: We call on governments and media institutions to tell the truth about the climate and ecological emergency.We call on governments to act now to reverse biodiversity loss and reach net zero greenhouse gas emissions by no later than 2030.We recognise that the emergency has arisen from global injustices and will work towards systemic change to protect life on Earth.We acknowledge the environmental impact of music industry practices and commit to taking urgent action. We have signed up and will follow Music Declares and are very interested in how our members can benefit, however the interview raised many contradictions and many of the suggestions for us were very weak and hypocritical. But it is very tough debate. We get that. To summaries the main suggestions in the interview with Tom included the following: Standard riders to not include plastic Not to allow single use plastics at events Always use renewable power sources when you can Event organizers to insist on recycling as a priority Working with responsible corporate partners Not to work with financial institutions that are not responsible Using LED lights to reduce energy use Put restrictions on touring, travelling and taking less equipment Use streaming media as an alternative to reach audiences Do not fly around the world to shoot gigs on environmental change Going on a bus rather than taking your own car Car share Put pressure on venues to be more environmentally friendly Getting rid of plastic CD cases Ecological packaging Environmental merchandise and use organic materials Higher train usage, go car free Ecological and renewable streaming and data storage Rent all the equipment at location and not travel with all the kit you need Do not produce and sell vinyls The largest omissions on carbon footprint is the audience travelling so a main argument from the artist is that they need to travel to the audience. Surely, the suggestions made in the interview is not enough and it will not deliver the outcomes to climate change that is needed, it is sycophantic and feeble for global change. In our view the recommendations and solutions suggested are not sustainable themselves. However, Music Declares Emergency have a great section on their website which is much more comprehensive and lists about actions for artists, songwriters, producers, a label, publisher, a venue, festival live music promoter, manager, agent and fan. So we are going to support them.

02
Dec

Artist Focus: Ariana May - Singer, Songwriter

Ariana May is a 16-year-old British singer-songwriter whose classical training in piano and singing from an early age has culminated in a deep love of composing and performing. Her style is a pot-pourri of alternative, pop, indie, rock and folk music. Ariana has a wide compass of influences: ranging from Kate Bush, Supertramp, AURORA and Birdy to Johannes Brahms, Leonard Bernstein, Michael Legrand, John Barry and Justin Hurwitz. Her passion for musicals and film soundtracks has led her to work on writing and orchestrating her own musical based on a classical novel, set in modern-day. Loving poetry so passionately has made her profoundly invested in writing metaphorical lyrics to help portray the emotion in her songs. Ariana May’s aim is for her songs to move people and to help free their trapped emotions. “Express yourself honestly and without any inhibitions” is Ariana May’s motto. Suffolk Bay is Ariana May's debut single, a highly nostalgic song about reminiscing over a romance that never even happened. The synergy between the wistful tune and the crashing waves will unlock your forgotten memories. You can watch our full interview with Ariana May here: Ariana May Inside Story Interview. Where she talked about her influences, inspirations and how platforms like Jeeni are helping artists like her to promote their work to a wider audience. Check out Ariana’s Showcase at: https://jeeni.com/showcase/arianamay/

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