Jeeni Blog

Helping the next generation of talent to build a global fanbase

Zeeteah Massiah - ‘Wat A Ting’, Single Review.

/ By Doug Phillips
Zeeteah Massiah - ‘Wat A Ting’, Single Review.

Zeeteah Massiah’s 'Wat A Ting’ is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right. 

As an ambassador of Jeeni, Zeeteah Massiah is certainly something of a Jeeni royal. She has been a big part of the origins and early stages of Jeeni and her support is invaluable. Zeeteah Massiah is a Number One Billboard Dance Chart star who specialises in Reggae, Jazz and house music and has worked with the likes of Tom Jones, Sting and Robbie Williams. Now, she makes incredible music with her husband, Paul. 

The clarity of the production in ‘Wat A Ting’ is perfect. The off-beat pulse is so neat and perfectly edited and that’s with so much else going on; broken glass, rapid reggae drumrolls and several layers of backing vocals all fly over each other but this track never sounds messy or unintentional. The attention to detail in the mix for this single is exhaustive and thorough. That approach to production results in all sonic layers staying in their corner, but interacting with each other in total coherence and clarity. 

Everything in ‘Wat A Ting’ is tight, staccato and playful in its nature. It sounds like Zeeteah and her husband, Paul had so much fun with every layer of this track. As a counter-point to the short, abrupt timbre of the rest of this song, the pre-chorus is cleverly, much smoother with the addition of sweeping backing vocals and strummed guitar parts. This soft, calmer section is a great spot for the deceptively, reassuring lyrics “No need to fear now, what’s going on here now.” before the accepting chorus, “We've all gone crazy.” 

Zeeteah’s voice is pitch perfect and so adaptable; her singing is soft and caring for the pre-choruses but aptly manic and wild for the ‘Wat a ting, wat a ting!” choruses. The care and precision she carries in her voice could only be that of a seasoned professional vocalist. 

Although the track is undeniably fun, it addresses an incredibly important issue, “They told me there was COVID in the 5G, they told me the earth was flat.” Underneath the lively, mischievous tone of the track, 'Wat A Ting’ is an exasperated resignation to the persistent spread and sharing of false information as a result of fear and ignorance, “It’s all very clear now, we’ve all gone crazy.” 

Check out this fun and important track here: https://jeeni.com/wat-a-ting-zeeteah-massiah/  

And check out Zeeteah’s Jeeni showcase here: https://jeeni.com/showcase/zeeteah-massiah/  

Album review

How can Jeeni support artists like Zeeteah Massiah?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327

17
Jan

Invest in JEENI

Grab your share of JEENI - the ethical streaming entertainment platform.   Our new funding round is about to go live on Crowdcube. We've been approved by market-leaders Crowdcube and Seed Legals for our funding vision and due diligence, and our company value has nowgrown from £2.4million to £5million.   Thanks to advance pledges from our wonderful Jeeni investors and followers, we've already reached £80,000 of our £150,000 target in less than 3 days. Now we want to reach 70% of our target before we go live, which means we’re likely to overfund with Crowdcube in record-breaking time, just like we have done in our previous rounds.   The value of Jeeni lies in our IP and user databases, and here’s where these stand at the start of the 2023.• 4million total audience access across all media.• 200,000 Jeeni artist online followers.• 57,000 Jeeni partner online followers.• 20,000 Jeeni business online followers.• 5,000 registered independent musicians and performers.• 4,000 registered social media champions.• 2,500 artist showcases.• 500 award nominees.We have money in the bank, no loans, no debt, no creditors, no factor-invoicing, and a zero burn-rate. We will use your investment to expand our databases and boost our value for exit by acquisition.   We invite you to join in now, before we go live on Crowdcube, so simply email shena@jeeni.com with the amount you’d like to pledge, and she’ll add you to our priority list.   We look forward to hearing from you and welcoming you on board!  

04
Mar

Jeeni’s Giant List of Channels!

Jeeni welcomes and supports a giant range of talent and art from music, spoken word, dance and more. Jeeni’s channels help viewers find exactly what they’re looking for and as a result, artists can select up to four channels that their art covers to reach those audiences.   Jeeni’s prime goal is to bring attention to artists that deserve it and luckily for all of our viewers, Jeeni is packed with them. Jeeni has over 100 channels of talent ripe for exploring and compiling. Anyone and everyone can create and share playlists from all of the channels that we offer and it’s absolutely free to sign up. Finding talent on Jeeni couldn’t be easier, simply choose a channel that interests you, from ambient, to death-metal, to slam poetry and begin unearthing Jeeni artists and their craft.   Here are just some of the channels Jeeni has to offer:  Hip-hop: https://jeeni.com/channel/all-channels/hip-hop/ One of Jeeni’s most frequented channels, hip-hop has anything from jazz rap (Cassius Gray) , hip house (WesLi D), afroswing (I K 8OY), conscious rap (Baby Panna) and instrumental hip-hop (Big Frank) added to it week-by-week.  Cassius Gray:  Cassius Gray is a 23 year old rapper, musician from South West London. Fusing soulful instrumentals, with introspective lyrics and a unique intonation, Cassius gives the listener an honest reflection on his approach to life - as a young man.   WesLi D:  Hailing from North West London, artist and producer WesLi D brings a refreshing take to UK underground and alternative rap using a blend of styles; from melodic and bouncy to somber and thoughtful, his expression is not limited sonically by any means.  I K 8OY:  I K 8OY is a Nigerian/British rising star. Although he describes his music as versatile, his musical style fits primarily within the Afrobeat mix genre with melodic rap – otherwise called as Afro-swing or Afro-pop.  Baby Panna:  Rapper Baby Panna is still in the preliminary stages of his career, but his new EP amplifies a hunger that seems to have been with him from the start. His style flitters between melodic, acoustically composed hip-hop and psychedelic trap.  Big Frank:   Big Frank is a Hip Hop producer from Cornwall, based in London. Since moving to the city in 2017 he has worked as a producer and engineer, and established his sound. His style is a blend of classic Hip Hop sounds, and experimental textures. Expect more releases with the UK underground's best rappers and singers in 2022.  Folk: https://jeeni.com/channel/all-channels/folk/ Daisy Chute A style of music as timeless and broad as folk never fails to both calm and inspire its fans. Keeping more traditional folk sentiments alive is the incredible Daisy Chute. Daisy has been an important and keen part of Jeeni by creating and uploading her enchanting tracks to Jeeni’s folk channel. She was also a key part of Jeeni’s artist partnership programme alongside Arianna May. Check out Daisy’s showcase here: https://jeeni.com/showcase/daisy-chute/  Richard Murray Bordering with country as well as folk is singer/songwriter, Richard Murray. Hailing from Northern Ireland, Richard Murray specialises in expanding the ideas some might have about country and folk music. He pushes the envelope in these genres by introducing alternative instruments, song writing approaches and mindsets. Richard contributed the entirety of his stellar last album, ‘Fire Sale’ onto Jeeni and we were then delighted to review the warm, romantic record, “With lush, full arrangements, creative use of instrumentation and authoritative vocal performances, Richard Murray’s newest album, ‘Fire Sale’ might just be his most impactful to date since his debut in 2007.” Check Richard’s brilliant and extensive showcase out on Jeeni here: https://jeeni.com/showcase/richardmurraymusic/    Rock: https://jeeni.com/channel/all-channels/rock/ Another strongly prevalent channel on Jeeni, is the sweeping genre of rock music. Jeeni boasts a formidable and growing roster of rockstars such as award-winning Eden James, revolutionary Giack Bazz and the newly formed five-piece, Respite.  Eden James:  Eden James is an indie rock-pop recording artist, winning multiple music awards from his native home of Australia and achieving a number one hit in Greece. Classic Rock magazine UK recently reviewed his new album 'All the Good Blank Are Taken' saying “Oozes urban cool and Springsteen swagger… a concise collision of catchiness and class.”  Here’s Eden James’ showcase on Jeeni: https://jeeni.com/showcase/edenjames/?view=about   Giack Bazz:  Giack Bazz is an explosive, relentless multi-instrumentalist songwriter based in London. The artist started igniting stages with his painfully honest lyrics and his screaming telecaster in 2015. He has since released three solo albums that were critically acclaimed (Blowup magazine, Decade, Rumore).  Check out Giack Bazz’s showcase here: https://jeeni.com/showcase/giack-bazz/?view=about   Respite:  Alt-rock quintet hailing from Glasgow, Scotland. Respite blends elements of punk, post-hardcore and pop music, with lyrics and vocals heavily inspired by pop-punk and emo. Influenced by bands such as Don Broco, Mallory Knox and A Day To Remember, Respite deliver catchy and energetic earworms with a subtle depth.  Check Respite’s Jeeni showcase out here: https://jeeni.com/showcase/respite-band/?view=videos   Jeeni also features a huge amount of the niche-est of niche genres and talents including slam poetry, audiobooks, various dance talent and loads more. Go exploring Jeeni's library of talent!