Jeeni Blog

Helping the next generation of talent to build a global fanbase

Zeeteah Massiah - ‘Wat A Ting’, Single Review.

/ By Doug Phillips
Zeeteah Massiah - ‘Wat A Ting’, Single Review.

Zeeteah Massiah’s 'Wat A Ting’ is a brilliant, tongue-in-cheek poke at misinformation and its relentless spreading, all the while being a dancehall banger in its own right. 

As an ambassador of Jeeni, Zeeteah Massiah is certainly something of a Jeeni royal. She has been a big part of the origins and early stages of Jeeni and her support is invaluable. Zeeteah Massiah is a Number One Billboard Dance Chart star who specialises in Reggae, Jazz and house music and has worked with the likes of Tom Jones, Sting and Robbie Williams. Now, she makes incredible music with her husband, Paul. 

The clarity of the production in ‘Wat A Ting’ is perfect. The off-beat pulse is so neat and perfectly edited and that’s with so much else going on; broken glass, rapid reggae drumrolls and several layers of backing vocals all fly over each other but this track never sounds messy or unintentional. The attention to detail in the mix for this single is exhaustive and thorough. That approach to production results in all sonic layers staying in their corner, but interacting with each other in total coherence and clarity. 

Everything in ‘Wat A Ting’ is tight, staccato and playful in its nature. It sounds like Zeeteah and her husband, Paul had so much fun with every layer of this track. As a counter-point to the short, abrupt timbre of the rest of this song, the pre-chorus is cleverly, much smoother with the addition of sweeping backing vocals and strummed guitar parts. This soft, calmer section is a great spot for the deceptively, reassuring lyrics “No need to fear now, what’s going on here now.” before the accepting chorus, “We've all gone crazy.” 

Zeeteah’s voice is pitch perfect and so adaptable; her singing is soft and caring for the pre-choruses but aptly manic and wild for the ‘Wat a ting, wat a ting!” choruses. The care and precision she carries in her voice could only be that of a seasoned professional vocalist. 

Although the track is undeniably fun, it addresses an incredibly important issue, “They told me there was COVID in the 5G, they told me the earth was flat.” Underneath the lively, mischievous tone of the track, 'Wat A Ting’ is an exasperated resignation to the persistent spread and sharing of false information as a result of fear and ignorance, “It’s all very clear now, we’ve all gone crazy.” 

Check out this fun and important track here: https://jeeni.com/wat-a-ting-zeeteah-massiah/  

And check out Zeeteah’s Jeeni showcase here: https://jeeni.com/showcase/zeeteah-massiah/  

Album review

How can Jeeni support artists like Zeeteah Massiah?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

04
Jun

JEENI WELCOMES JOHN ALTMAN

We are proud and privileged to announce that the legendary John Altman is backing Jeeni as Ambassador and Mentor.  John is the musician's musician, composer, producer, arranger, orchestrator, conductor of the Royal Philharmonic Orchestra, instrumental hit-maker for superstars like Bjork, George Michael, Diana Ross, Jimi Hendrix, Quincy Jones, Muddy Waters, Bob Marley, Eric Clapton, Little Richard, Van Morrison - in fact, everyone who's anyone!   Check out John's latest video here HERE John Altman

10
Apr

Daisy Chute on Music, Performing and Life during 2020

Tonight, is the night that we launch the JAM Festival where seventeen acts from around the world will beat the pandemic restrictions and join together to perform in a virtual festival called JAM, and they guarantee complete unknowns will get equal billing with world-famous headliners. So please register that you are Going or Interested, and we will keep you posted each day of acts and keep you informed about their performances. Please like, share and invite your friends to join in the fun, it's going to be awesome. https://fb.me/e/1etPauFMV Don't worry if your busy or miss it, we will be featuring the festival on Jeeni.com from the 11th of April 2021, for you to watch when you are next free. Ahead of the JAM Festival we had a quick catch up with Daisy Chute who is a favourite of mine as Daisy kept me company with her live streams all the way through lock down, most charming, and talented artist who is so lovely she just makes your heart melt. Daisy tells us: “I am really enjoying the sunny weather and I am very much looking forward to summer and performing at gigs again in person”! In the last 12 months Daisy fairly quickly started doing live streams as a replacement for gigs and festivals that she was supposed to be at such as Glastonbury and the Cambridge festival. Daisy was doing online shows which she said was ‘better than nothing’ due to the pandemic. Daisy said: “through the online shows and livestreams etc she was able to connect with many people internationally which she said was ‘really lovely and enabled her to build more of a following and connect with fans on an international scale’ which she wouldn't have been able to-do on a tour.” Daisy said:  “during this pandemic, she tried to use the time as best as she could to connect with her fans through the livestreams”! Kate asked Daisy: “Have you missed live performances”? “Absolutely’ the live streams are kind of like live performances, but they don’t feel the same because you don’t have the same connection and it’s much more casual! I miss performing with my band as I have not been able to see them during this time so my livestreams have also been missing that element of energy and adrenaline when performing a set. I am a very social person and I really miss the atmosphere of being at a gig and having drinks with friends and getting back to being in gig – performing and watching.” Kate asked Daisy: “are you excited to showcase your track”? ‘ABSOLOUTELY yes!’ “I love what Jeeni are doing, and I love how supportive the team are to all the artists and I am very grateful for these opportunities to work with some amazing people. I think the showcases and the festivals are so important and they keep the artists going and keep them motivated and connected”! Daisy also overfunded on her Rocket fuel campaign which was amazing and if you want to find out more check out her page here: https://rocketfuelhq.com/daisy-chute Daisy was raising the funds to help make some new music for Daisy’s Singles Club. Daisy reaching her target a week early, which is amazing. But you can still get involved as Daisy has decided to do a “Stretch Goal” to see if she can get some further support to make a series of new videos and Daisy will have new things on offer until 31 March 2021.  You can still get involved by buying something, subscribing monthly or making a one-off contribution.   Here is a video telling you all about it. https://youtu.be/0j-defCFQvA Best of luck Daisy we know you will be a great success and you have 100% support from Team Jeeni.

04
Jun

Top Ten Tips on How To Promote your Music Independently

Let's set the scene. We believed there would be a load of "How to Videos..." giving expert advice to help musicians, artists and performers along their merry way. We thought just Google it and the rest would be simple. But the quality of what we have found raises the question, "how helpful are these videos really, and do musicians and performers use them"? Do these videos add real value? To find out more, we're asking the new 400 Unsigned Artist Community members what they think. Maybe they have found a video or a blog which changed their fortunes, and they are willing share and let us know why it had such an impact. Let's see how far this forum opens new discussions and debate. Having listened to Jasmine from Ditto in the video below, we started to think that our first job might be to start a discussion around "how to promote and market your work". So you don't have to watch the whole 7 minute video, we have just listed the headlines to get a discussion going. (approx. 60 seconds read time) 1. Making great music, music always comes first. 2. Play as often as you can, make them remember you. Put on a killer live show and make an impact. 3. Start locally, go nationally and then head out on tour. Ed Sheeran says he played at least a thoiusand shows, before he became known in the music industry. 4. Create a website and build a mailing list - which links to your music, bio, promo images, tour dates, mailing list and sign-up form. 5. Get your social media sorted! Keep a consistent brand identity! Include competitions, polls, track snippets, press shots, backstage videos. Use targeted social adds, do not use mass advertising. 6. Check out what other successful performers are doing and learn from them, rather than starting from scratch. 7. Get your tracks PLAYLISTED. 8. Manage your own PR and contact journalists directly. Create an Electronic Press Kit, write a press release, upload your music, send to bloggers & journalists. 9. Surround yourself by the right people. Just because you are independent, that does not mean you have to do everything on your own. 10. Know your audience and focus on your niche! So that's it folks, let's create our own list and add value to this vital conversation. If you would like to join the new Unsigned Artists Community check us out and send in a request to join today. https://www.facebook.com/groups/2529935880656436/?source_id=459365401133253 https://vimeo.com/396502327