Wendy King - Five Ways a Budding Guitarist Can Get Noticed

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Wendy King - Five Ways a Budding Guitarist Can Get Noticed

The music industry is on a roll. A report by the World Economic Forum highlights how global music revenues have risen by 20% since 2021, largely due to a surge in streaming which accounts for 65% of the industry's revenues. Over the previous year, streaming revenues rose by 24.3% and reached £14.1 billion, showcasing the impact of digitalisation.

Despite the significant growth of the music industry, the sector remains notoriously difficult to enter. Our previous post on "The Hardships of Getting a Job in the Music Industry" visits how it can be tricky to get noticed in the music industry, especially with its unfair demand for work experience. While internship and work placement can be a great way to gain valuable experience, it's essential that young talent makes an effort to get recognised and recruited for these opportunities. In this article, we visit how budding musicians— specifically guitarists— can get noticed.

Establish an online presence

We all know that streaming and digitalisation have become a key part of the music industry— making it a great opportunity for budding guitarists to perform and showcase their talent. There are many ways to establish an online process, primarily through social media. To ease some self-marketing processes, consider signing up for a service connecting you and a global audience. Our platform Jeeni is a multi-channel service that allows artists and performers to showcase their talent, keep 100% of earnings, and have full creative rights. Through online opportunities, you can expand your reach and visibility as a guitarist.

Add in guitar effects

While you don't need special gear to get started, investing in a guitar rig and effects allows you to not only practice with equipment important in your career later on but enables you to change up your songs and how you present them. Many guitarists rely on Electro-Harmonix analogue delays, which have helped produce modern music's most sought-after and oft-imitated sounds. The Electro-Harmonix Memory Toy is suitable for those just developing their rig, as it's a simple board with three knobs but still provides clean tones. This device allows you to add subtle delay effects that still elevate your tunes.

Try busking or street performing

Many famous guitarists like Glen Hansard and Passenger (Michael Rosenberg) started as buskers before making it big. If you want to try your hand at busking, having an amp is necessary to get your tunes heard by people. Roland amps are well-known for their portable PA systems, making them convenient for playing on the go. The Roland Cube Street II is suited for street performances as it's battery-powered, as well as having an angled back for floor placement. This amp enables electric and acoustic players to amplify their music, allowing you to build confidence and showcase your talent to the public.

Collaborate with other indie musicians

For those looking to reach more music fans, it's essential to collaborate with other musicians. However, it's important to be mindful of their music style— you're more likely to retain an audience if your music aligns with theirs. If you've followed our earlier tips and already established yourself to a small audience, you can bring bigger value to others, opening the opportunity to work with more prominent artists. Check out the Jeeni channels to spot potential collaborators.

Keep making and performing music

Although it may seem straightforward to keep making and performing music, many tend to ignore the need to simply put yourself out there to help you get noticed by someone who likes your approach. Aside from exposure, being able to perform constantly can help you practice and identify areas of improvement— allowing you to master your talent fully.

There are plenty of opportunities to learn and expand your reach as a guitarist. For more guitar-related insights and songs, make sure to visit our Guitar channel to inspire your work.

Written by Wendy King for jeeni.com

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04
Apr

Zeeteah Massiah on Music, Performing and Life during 2020

Zeeteah Massiah is a Number One Billboard Dance Chart star who specialises in Reggae, Jazz and house music. Like many artists, the last year has provided many challenges for Zeeteah, but also a host of new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni's online JAM festival. It’s been the craziest year ever, but we’ve made it through thirteen months in and out of lockdown. At the beginning of 2020, I unveiled a brand-new sound and a wicked new band, and I was full of high hopes for the year. I was excited and ready to go. And then Covid hit. It took me three weeks into the first lockdown to come to terms with the fact that I wouldn’t be going on stage again for a long time. I was in a fog for weeks and then I thought: just because I can’t be on stage doesn’t mean I can’t make music. I suddenly had an impulse to record a new version of an old song that I’ve always loved – United We Stand by Brotherhood of Man. It seemed so right for that moment. Paul, my husband and musical partner, understood immediately the sound I was looking for, and we set to work in our studio. Three of my favourite musicians played on the track – remotely, of course – and family and friends in London, Germany and the Caribbean filmed lovely cameos for the video. It was such fun to do, and it got a wonderful response. You can check it out on Jeeni. And then a man called George Floyd died in Minnesota, and we were all plunged into a very different mood. I didn’t realise how painful many of my feelings about race were, and how deeply they were buried, until I started telling Paul, with tears in my eyes, about growing up in London as a young black girl from Barbados. I was constantly made to feel a certain way simply because of the colour of my skin. Here we are in 2021 and, sadly, many things are still the same. At one point I blurted out to Paul, “You don’t know how it feels to be Black”. He took those words and turned them into a song called You Don’t Know. We recorded it and made the video in July. It’s one of the most heartfelt things I’ve done, and I’ve been amazed by the incredible response it’s had and so grateful for the wonderful feedback. I did manage to squeeze in three London gigs in the gaps between the lockdowns: a reggae gig in Chelsea, and jazz gigs in Hampstead and in the West End. Better than nothing – and in fact, they were all lovely events. When it became clear that there weren’t going to be any more gigs, I decided to start doing live sessions at home with some of my favourite musicians and sharing them on YouTube. And so, the Massiah Sessions were born. We’ve released nine videos so far, in a variety of styles, and there are more to come. I was also invited to add vocals to a new rock album by a dear friend in Germany. Thanks, Günther – it was a blast. In February, I did a livestream with guitarist Marcin Bobkowski for a charity called Educ’aid Africa, run by Isa Bell, which is helping to provide music education to schools in Benin. A recent DNA test revealed that many of my ancestors were from Benin, and so the project had a special meaning for me. It was my first livestream, and I loved it. I’m going to be doing another one on 10 April, and hopefully regularly after that – join us at zeestream.live if you can! And so now here we are, approaching the end of what we pray will be the final lockdown. And soon I’ll be back on stage in front of a live audience doing what I love best. My first live gig of 2021 will be on Thursday 27 May at Crazy Coqs in London’s West End. Maybe see you there? In the meantime, I wish you all the best for what will, hopefully, end up being a much better year. Zeeteah will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

12
Mar

Would You Sell Your Song Catalogue?

Today, we hear another mega-star has sold their song catalogue. This time Neil Young has agreed a deal and sold 50% of the rights to his entire back catalogue. Hipgnosis Song Fund purchased 1,180 songs by the Canadian musician in a deal that is said to be worth an estimated $150 million (£110 million), according to the BBC. Neil Young - Photo: Getty The Young acquisition comes after the company acquired the rights to 100% of former Fleetwood Mac singer Lindsay Buckingham‘s back catalogue and 50% of his future work this week, as well as Jimmy Iovine’s worldwide producer royalties. “This is a deal that changes Hipgnosis forever,” Hipgnosis founder Merck Mercuriadis said of the Young deal. Hipgnosis are known for turning royalties into a steady income stream – with the firm making money every time one of its songs is played on the radio or featured in a film/TV show. Other recent acquisitions by Hipgnosis include catalogues by the likes of Blondie, L.A. Reid, RZA and The-Dream. The company also purchased a publishing portfolio from Kobalt in September. The sale included songs by Fleetwood Mac, 50 Cent, Beyoncé and many others. The Neil Young sale seems to be part of the growing trend of artists cashing in on their lifetimes work. Bob Dylan was reported in December 2020 as selling to Universal Music. According to the New York Times, the music icon has sold his back catalogue for an eye-watering $300 million (£225 million), giving Universal the ownership of over 600 songs spanning a period of almost six decades. Bob Dylan - Photo: Getty While the deal means that Universal now control one of the most celebrated back catalogues in history, Dylan is also listed as the principal songwriter on the vast majority of efforts – which means Universal does not have to share future revenues with any other songwriters. In the same month, Stevie Nicks agreed a deal with Primary Wave for $100million, giving them 80% of her back catalogue which includes her 70's hit 'Dreams' just as it is making a Billboard comeback after going viral in the TikTok video of skateboarder Nathan Apodaca drinking Ocean Spray juice. To make these kinds of figures, you have to have a catalogue which will give the buyer a payback, but with younger bands such as The Killers doing the same, is this the best way for songwriters, singers and bands to create certain income? With the poor payouts from the online streaming platforms, it makes good business sense, but only for those able to create enough desired material. For those new and emerging creative stars, companies like www.jeeni.com and Patreon have been created to redress the balance, so revenue generated goes to the creators, not the suits and pen-pushers, meaning artists of the future will possibly be able to afford to create back catalogues and continue to benefit from them.

10
Jun

Let’s celebrate the “F” word – unlocking the power of our feminity. By Sammie Venn

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Last week Jeeni returned to Crowdcube to raise more funds for helping new talent. We have been very encouraged with the positive response as we reached our target in just 6 days and now overfunding If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “For I conclude that the enemy is not lipstick, but guilt itself; we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious—or whatever we please. We are entitled to wear cowboy boots to our own revolution.” After reading Dr Naomi Wolfs powerful words I dug my cowboy boots out of the closet, turned the radio up and attempted to work through my own solitary revolution. I too wanted lipstick, love and liberty. I wanted to dance to my own beat and feel ecstatic about it. I have been in the retail industry for over 25 years now; understanding what women want and correlating that to how they feel, is a task both meaningful and joyful to me. It is something I continue to learn and explore daily as finding our inimitable style is part of the process of discovering our femininity; for me it is about how we show up in the world. I have never been an avid follower of fast fashion, the clothes we wear and how we choose to adorn ourselves is part of being authentically who we are. At heart I am a boho gypsy who longs to live her life in maxi dresses with no shoes, in the sunshine. This is of course not always practical but I like to kiss the earth with my toes as often as I can and working from home, especially at the moment provides me with that luxury. Celebrating our femininity should be a practice that connects both the pleasure and magic of being a woman. It’s easy to berate ourselves, finding fault in the smallest of details but it is those elements that we should embrace and nurture more than anything; it is after all what makes us unique in this world. I had a hip replacement a couple of years ago at the age of 45. As painful and heart breaking as it was, I learnt to love the scar I see every day, as it was that very operation which allowed me to walk again. Falling in love with your body, scars and all, is about accepting everything that is wild, vulnerable and rampant about it. Listening to our intuition and feeling the emotions that accompany it, is a practice worthy of time and dedication. I have always appreciated music, the soundtrack that accompanies my life is as varied and eclectic as the decades I have lived in. Maya Angelou wrote that “ a bird does not sing because it has the answers, it sings because it has a song”. So when we write, listen or perform, we give something of our heart to a receiving audience. I have been working on a series of practices that will hopefully help to reclaim our pleasure both internally and externally. Here are a few rituals that harness the wisdom that we all carry within ourselves. Something for the mind, body and spirit. Reclaiming Pleasure. When we feel pleasure, we radiate it. Our skin glows, our eyes smile and our bodies feel more fluid and engaged with life in the moment. Finding pleasure in our daily activities is all part of a healthy sacred self-care regime. Notice what brings you joy, is it walking in nature? Dancing slowly to a rhythmic beat? Eating delicious food? Meditating? Soaking in a candlelit bath? Whatever it is, write it down and designate some time to your desires. Fulfilling our deepest needs brings us joy and harmony. Date Yourself. Have a date with yourself, be your own lover. Imagine your ideal soiree then recreate that for yourself, it can be wildly extravagant or very simple. A few years ago I took myself out for dinner, I dressed as if I were going out for the perfect first date. It was an odd experience as I had never done anything like this before. I was as nervous about being alone in a restaurant as I would have been meeting a prospective partner. But after my first glass of prosecco, I eased into the evening. I pulled out my notebook and listed everything I wanted to attract into my life; health, the feeling of safety, oneness with myself and those I loved, a man who respected me on all levels and a career I could be proud of. I ate my dinner mindfully, observed those around me and then smiled to myself, I remember feeling happy for the first time in years. I still have the journal I wrote in that night, I see it as part of my self-healing revolution. When you commit to choosing you, that loving vibration will radiate into all areas of your life. Click HERE to visit or return to jeeni.com

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