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Wendy King - Five Ways a Budding Guitarist Can Get Noticed

/ By Admin
Wendy King - Five Ways a Budding Guitarist Can Get Noticed

 

The music industry is on a roll. A report by the World Economic Forum highlights how global music revenues have risen by 20% since 2021, largely due to a surge in streaming which accounts for 65% of the industry's revenues. Over the previous year, streaming revenues rose by 24.3% and reached £14.1 billion, showcasing the impact of digitalisation.

Despite the significant growth of the music industry, the sector remains notoriously difficult to enter. Our previous post on
"The Hardships of Getting a Job in the Music Industry" visits how it can be tricky to get noticed in the music industry, especially with its unfair demand for work experience. While internship and work placement can be a great way to gain valuable experience, it's essential that young talent makes an effort to get recognised and recruited for these opportunities. In this article, we visit how budding musicians— specifically guitarists— can get noticed.

Establish an online presence


We all know that streaming and digitalisation have become a key part of the music industry— making it a great opportunity for budding guitarists to perform and showcase their talent. There are many ways to establish an online process, primarily through social media. To ease some self-marketing processes, consider signing up for a service connecting you and a global audience. Our platform Jeeni is a multi-channel service that allows artists and performers to showcase their talent, keep 100% of earnings, and have full creative rights. Through online opportunities, you can expand your reach and visibility as a guitarist.

Add in guitar effects


While you don't need special gear to get started, investing in a guitar rig and effects allows you to not only practice with equipment important in your career later on but enables you to change up your songs and how you present them. Many guitarists rely on
Electro-Harmonix analogue delays, which have helped produce modern music's most sought-after and oft-imitated sounds. The Electro-Harmonix Memory Toy is suitable for those just developing their rig, as it's a simple board with three knobs but still provides clean tones. This device allows you to add subtle delay effects that still elevate your tunes.

Try busking or street performing


Many famous guitarists like Glen Hansard and Passenger (Michael Rosenberg) started as buskers before making it big. If you want to try your hand at busking, having an amp is necessary to get your tunes heard by people. 
Roland amps are well-known for their portable PA systems, making them convenient for playing on the go. The Roland Cube Street II is suited for street performances as it's battery-powered, as well as having an angled back for floor placement. This amp enables electric and acoustic players to amplify their music, allowing you to build confidence and showcase your talent to the public.

Collaborate with other indie musicians


For those looking to reach more music fans, it's essential to collaborate with other musicians. However, it's important to be mindful of their music style— you're more likely to retain an audience if your music aligns with theirs. If you've followed our earlier tips and already established yourself to a small audience, you can bring bigger value to others, opening the opportunity to work with more prominent artists. Check out the Jeeni channels to spot potential collaborators.

Keep making and performing music


Although it may seem straightforward to keep making and performing music, many tend to ignore the need to simply put yourself out there to help you get noticed by someone who likes your approach. Aside from exposure, being able to perform constantly can help you practice and identify areas of improvement— allowing you to master your talent fully.

There are plenty of opportunities to learn and expand your reach as a guitarist. For more guitar-related insights and songs, make sure to visit our 
Guitar channel to inspire your work.

Written by Wendy King for jeeni.com

 

12
Jan

Richard Murray - 'Fire Sale' Album Review

With lush, full arrangements, creative use of instrumentation and authoritative vocal performances, Richard Murray’s newest album, ‘Fire Sale’ might just be his most impactful to date since his debut in 2007.   Richard Murray is a Northern Irish singer and songwriter who specialises in expanding the pre-conceived ideas people have about country music. Richard pushes the country and western envelope by introducing alternative instruments, song writing approaches and mindsets. This record showcases all of these abilities to a tee and has really coloured-in Jeeni’s country channel. A favourite of mine on this record is the fourth track, ‘Devils 2’. This a more contemplative and gentler moment in the album where Richard is putting his charismatic and gravelly voice to good use as he communicates an intense emotional yearning. Richard uses bongos as a part of the minimal, yet compelling percussion section along with a steady kick drum. The guitar parts here twinkle and shimmer alongside Richard’s crooning vocals as the two sections enhance each other.  ‘Hard Love’, while still acoustic, really harnesses a moody rock ballad tone with a forceful beat, and almost mumbling vocals from Richard. An impressive direction to take; ‘Hard Love’ does a great job in creating a deeper and richer overall flavour to ‘Fire Sale’.  Towards the end of the album, Richard slightly showcases his Celtic heritage with ‘Sea Glass’. A fiddle doubles a jaunty guitar part in between the verses which creates a warm image of a rowdy and patriotic gathering. This track provides a last push in energy for this perfect campfire album, as its last moments wind the project down in an introspective and reflective fashion.  The last track on ‘Fire Sale’, 'You Get Wise' acts as a sort of summary and reflection on the stellar tracks that have come before it. A Jeeni and Bandcamp exclusive, the closing track holds some of Richard’s most thoughtful and tender songwriting and performances, making it a perfect choice to sum up this exciting and heart-warming album.  ‘Fire Sale’ is a sentimentally tender project. At times, Richard is longing for home, where other times, he’s just walked through the door and celebrations have begun. The album has a real range in emotions, moods and sentiments and is a must listen for all country fans.  How can Jeeni support artists like Richard Murray JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team.  Check out Richard’s Jeeni showcase here: https://jeeni.com/showcase/richardmurraymusic/

03
Mar

Team Jeeni- 4 months today since Lockdown.

LOCKDOWNThe impact of the pandemic crisis on the Jeeni project continues to be remarkably positive, not least because we have genuinely been able to help hard-hit artists and performers. The decision to open Jeeni for free subscriptions to all-comers in response to lockdown has seen mass sign-ups via our website and online community.  Yesterday, Jeeni returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases to hit all our targets, and give our new artists the recognition they deserve.” We have already reached 90% of our target so if you want to see our pitch click HERE. Shena Mitchell, Jeeni founding director, says: "I have never worked so hard in my life, but it's actually been a welcomed distraction. I am fortunate that I have been working from home for many years, so no change there, and fortunate to be living in a house with an office and a garden. Living on my own 24/7 for 120 days has been a challenge. Working with musicians and performers in lockdown has been a massive privilege, listening to music all day and watching magical performances is a treat for me, as up until 2 years ago I was mainly working in academia and public sector fundraising for start-ups, which I loved. But working with Team Jeeni creatives is a dream come true. Most importantly, during this time of lockdown we have been able to reduce the cost of acquisition from £3 an artist to zero, and has again proved the concepts successfully pioneered in our Directors' previous marketing campaigns. We are connecting, collaborating, sharing and supporting each other, while we have fun and make a real difference, and we are delivering well. We now have over 27,000 unsigned artists waiting to be uploaded, with over a 1,000 new artists joining every day. As predicted, once the flood gates opened we would have plenty of content and could easily reach 100,000 videos relatively fast at no cost. However, we need to carefully balance our success against storage and streaming costs and that is why we have decided to relaunch Jeeni as a paid subscription service."  Jeeni aim to raise £100k for 2.4% equity with a pre-money valuation of £4million. Jeeni is needed more now than ever and we have proven that the demand is high. Jeeni Generation-4 will only support 100,000 videos, so we must now embrace Generation-5 as we head for global roll-out. TEAM  We are pleased to welcome five new members to Team Jeeni. Andrea Harding: Social Media. Dedicated to reaching out to new audiences, spreading the word about Jeeni artists, and helping build their fanbases. Sharron Goodyear: Image Maker. Photographer of the Year Winner, Jeeni official photographer for artists, performers, promotions and events, specialising in online virtual shoots.  Sammie Venn: Writer, Columnist and Blogger. Syndicating Jeeni news, interviewing and promoting our members, and spearheading our poetry and drama channels. Louis Mitchell: Video Wrangler. Identifying up-and-coming unsigned musicians, performers and dancers focused on Asian Hip Hop, Grunge and Rap. Lizzie Crow. Popular presenter for the BBC and top commercial broadcasters, and our go-to expert for voice-overs, podcasts, jingles and spoken word channels.  Click HERE to visit or return to jeeni.com

06
Jun

Love in the Time of COVID-19: Working Apart but Creating Together.

By Sammie Venn Jeeni's Official Writer, Columnist and Blogger. Here at Jeeni.com we celebrate and support all musicians and performers, and poetry has its own dedicated channel for artists and performers to showcase their work and earn 100% of their sales, ticketing, merchandise and donations. Today, Jeeni has returned to Crowdcube to raise more funds for helping new talent. If you want to see our pitch click HERE. Today we showcase Sammie Venn as a very talented and creative writer. “No one can whistle a symphony. It takes a whole orchestra to play it” – H.E Luccock Sammie says, "Creativity brings people together. Artists, poets, writers and musicians have been forced apart, to distance, to isolate due to the COVID-19 pandemic. Yet collaboration has flourished. Adversity has brought us together to create in new and innovative ways. I have learnt over the years that it is not possible to be great at everything. Different skills that blend and morph with each other are key to an effective alliance. That’s where the magic happens. I have forged a new partnership with a UK-based award winning sound designer to launch a series of poetry short films – I call them “Poetry Porn” – on YouTube as a prelude to publishing an anthology of work in the autumn. Joe Churchman and I have worked on various projects together over the years. She wrote and co-directed the multi-award winning short film “Gloop” and collaborated with Sir David Attenborough. Joe has worked with MC Saatchi and the BBC, her talents and eye for creativity know no bounds . Where once we joined forces over the kitchen table, enjoying a glass of wine, we have been forced by the pandemic to find new ways of working together, including our latest venture. We both have a thirst for learning and a need to enthusiastically share and impart the wisdom we have gained. Creating during COVID-19 has been an exhilarating and challenging experience for us both, but one we have overcome and enjoyed with fervour and passion. Never before have Zoom, WhatsApp and the desire to teleport been at the forefront of our combined creativity. Despite the 50 plus miles between our respective homes the soul sister bond that we have nurtured over the years has never been lost.   The verve for all things lyrical has surfaced again whilst working on the Poetry films. Having created a series of 100 poems, I am now in the editorial process: altering verses, changing words and making sure rhythm, beat and iambic pentameter all synchronise. The work embodies the emotive journey of womanhood: traversing sorrow, despair, anger and liberation. The natural environment heals all woes and this journey is told through the changes in season. Death, loss, renewal and growth are all subjects covered within the poems and the films. Winter teaches us how to be patient, to rest, hibernate and prepare for growth. Autumn helps us to embrace the process of letting go. Spring is a period of regrowth and birth. Whilst Summer is our time to blossom and burst into the most vibrant versions of ourselves. In the depths of winter combined with a broken heart, “Kiss the Tinder” was born. Poetry was and still is my solace, it helped me to rediscover compassion, serenity and hope. I was lucky enough to meet a fellow poet and songwriter via the writing community on Instagram a couple of years ago, Renée is from Texas, so we have only ever virtually met but he kindly agreed to record this poem. A true gift. I woke one morning to his dulcet tones in my inbox, and with a voice of liquid silk, he is the soundscape to this film. This Poetry Short is therefore a true collaboration. Global restraints from continental distance to COVID-19 have not curbed our resourcefulness. The project has only just begun. This poem  was published in June in American Journal “The Starlight Emporium” along with a collection of my other work. “Kiss the Tinder” by Sammie Venn Kiss the tinder, fall in love with the ashesThe storm destroys the pain with lashesIndigo shards, incandescent stainsLife blood flowing, ripped like veins.Lightening shreds the Arial skyIt punches, spits and angrily criesGlorifying the night with celestial screamsMother Nature voices her savage dreams.Dancing with Hope, thunder follows alongside,For now, there is nowhere in the world to hide.Like a love-lorn couple, they rampantly combustTears of anguish wash away rage and lust. Click HERE to visit or return to jeeni.com