Jeeni Blog

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WesLi D - ‘Walk Of Life’ Single Review

/ By Doug Phillips
WesLi D - ‘Walk Of Life’ Single Review

WesLi D’s first single of this year is an inventive and ambitious hip house banger, sure to evoke warm summer memories from all. 

A new addition to Jeeni, ‘Walk Of Life’ is currently the only track on WesLi D’s showcase and yet, the track still paints a vivid and inspired image of his craft and creative capabilities. We can’t wait to add more of WesLi D’s older and future tracks to Jeeni’s database of talent. Check out WesLi D on Jeeni: https://jeeni.com/showcase/ctq6hi7bzb6e/?view=about 

WesLi’s versatile voice and production style means that he’s able to represent a host of sub-genres and influences. His album from last year, ‘Sunny Days Ahead’ covers UK jazz rap with ‘Time Flies’, garage with ‘Pressure’ and most relevant to his newest track, WesLi dabbles with house in the last two tracks, ‘Clear Mind’ and ‘Yours To Keep’. Featuring chopped-up piano chord stabs with intense, layered beats, WesLi does so well to incorporate old-school house elements into his sound without diluting either his or his muse’s style. WesLi’s entrance into hip house is a calculated and smart transition; the final tracks to his album acted as a hint at what he’s been experimenting with lately and then, chronologically, comes ‘Walk Of Life’.  

The introduction for 'Walk Of Life’ is brave and very unsubtle for such a chill single; instantly the majority of the beat is heard, except without the four-to-the-floor kick drums to act as its backbone. The result is frankly, a jarring and odd display of almost random drum hits. Which is why it’s so satisfying when the kick finally does enter after four bars. The payoff for that initially weird introduction is beyond worth it, because the perfect context and explanation for those eclectic drum beats is provided in the form of steady kick drums and a commanding bassline sitting under it all. A totally effective and brilliant introduction that catches the listener off-guard and lets them know that this single isn’t standard by any means. 

WesLi D’s particular step into hip house feels particularly reminiscent of Channel Tres and his approach to beats and rumbling basslines. However, something that WesLi can utilise that Channel Tres struggles with is an adaptable and flexible voice. Where Channel Tres mostly just speaks softly over his beats, WesLi can confidently speak, rap and sing on his tracks. On ‘Walk Of Life’, we mostly hear WesLi’s singing voice which is as velvety as the Rhoades-esque electric piano that warbles across the entire piece. 

A highlight for me on this single are the choruses which completely changes the vibe from the pre-chorus which is the most pessimistic and tonally dark section of the track. In fact, the lyrical sections of this single are so clever in that they each represent mood shifts in WesLi as he processes the passing of time and trying not to let his dreams pass him by: In the verses, we see a hopeful but concerned mind-set, “I don’t know where I’m going on this walk of life, But I’m hoping that everything will be alright”, then in the pre-choruses, WesLi is in a dark and gloomy place as he says, “I’ve been searching for some time now. Tryna take some time out. Feel like I’m running out of time now”. Finally, the choruses move from minor to major in an uplifting modulation to represent WesLi D at his most optimistic, “It’s all mine, walk of life. Ain’t no dream passing me by”. 

A deceptively simple track from WesLi D as he seemingly masters the hip house genre in one of his first attempts. Listen on Jeeni here: https://jeeni.com/walk-of-life-wesli-d/  

How can Jeeni support artists like WesLi D?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. 

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• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

11
Oct

Jeeni's Pick of the Week - Flamingods

Jeeni's Pick of the Week is International psych explorers Flamingods. A four-piece, multi-instrumental band from Bahrain & London who were founded in 2010. The group explores and experiments with an array of influences from western psychedelia, jazz and indie to a wide-eyed obsession with music from the East. Using a vast selection of instruments from the Middle East and Asia. The band marries this with western instrumentations of synthesisers, guitars and drums. To create a potent sound all of its own that they call ‘Exotic Psychedelia’. As well as touring the UK and Europe numerous times the band have played at many festivals. Including Glastonbury, End of the Road, Green Man, Fusion, Into the Great Wide Open, The Great Escape and SXSW. Bands like Flamingods are the type of exciting artists that Jeeni supports on our platform. By creating showcases, supporting creative talent and promoting them to an audience on jeeni.com Flamingods newest album ‘Levitation’ digs deep into themes and sounds of the early Middle East and South Asia 70s psychedelia, proto-metal and British pop. The Bahrani-bred and London-based band pull out a masterful collage. During the process of writing and recording ‘Levitation’, Flamingods found themselves living in the same continent for the first time in four years. It’s this unified process that lends a feel to the new music and has allowed them to make good on their early potential. ‘Levitation’ is the follow-up to their breakthrough 2016 album ‘Majesty’ and follows their ‘Kewali’ EP release for Moshi Moshi in 2017 and a one-off release with Dan Carey for his Speedy Wunderground singles club. Since the release of ‘Majesty’, Flamingods have been travelling the globe. Spreading their exotic psychedelia to the masses and getting people dancing from Austin to Amsterdam. You can catch Flamingods performing live Saturday, October 16th at the Wild Paths Festival in Norwich. JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. Firstly we give creatives, independent artists and performers a showcase for their talent and services. Secondly we empower our audience and reward them every step of the way.Thirdly we promise to treat our members ethically, fairly, honestly and with respect. Lastly and most importantly they keep 100% of everything they make. Check out Flamingods showcase here on Jeeni: Flamingods | Showcase | JEENI. Along with other showcases to add to your playlist.

10
Jun

The Death of Letitia

Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni founding director Mel Croucher says, “We’re ahead of our original schedule, but there’s still so much more to do. We need to scale our online platform globally now and build our mass artist showcases. Jeeni raised £100K in 6 days and we're working hard to get more investors on board. Then we can hit all our targets, and give our new artists the recognition they deserve.” If you want to see our pitch click HERE. Mel has been writing the best-loved column in top-selling tech magazines for over 30 years. Now he’s agreed to share his work with all our members. He’s a video games pioneer and musician, and to to find out more about Mel check out his Wikipedia page. https://en.wikipedia.org/wiki/Mel_Croucher. Here’s one of Mel’s latest! Black lives matter. Unless black lives feature in a videogame, in which case they don't matter a toss. I still remember the feeling of hope and despair when I played Daley Thompson's Decathlon for the first time. That was way back in the Olympic year of 1984, and it was a primitive sports simulation from Ocean software for a little home computer called the 48k Sinclair ZX Spectrum. Daley Thompson was an Olympic gold medal winner from Notting Hill. He had a fine body, and a great moustache, and according to his skin he was the son of his assassinated Nigerian dad. Anyway, I fired up the game and there on my glowing colour monitor was the pixilated figure of Daley, the great black athlete, running along a red cinder track. The thing was, the programmers had made him white. No, I couldn't believe it either. A huge crowd of spectators also appeared in the gameplay, and every one of them was as white as a Ku Klux Klan convention in a chalk pit. It's not as if no black characters ever appeared in videogames. Almost all the assassins, hoodlums, terrorists, monsters and mobsters were black, and their purpose was to be killed off willy nilly. Apart from Michael Jackson. He was the hero in a Sega videogame called Moonwalker and his role was to rescue kidnapped children and take them home. So there was nothing creepy about that, was there. Mind you, wee Michael was mostly as white in the game as he was in real life. For a real black and white issue from the early twenty-first century, I have revisited Ethnic Cleansing, developed by Resistance Records for PC desktop machines. That's the one where the white player gets sent off on a quest to murder blacks. It is equal opportunity racism, because you also score points for killing Latinos and Jews. And speaking of equal opportunities let's hear it for the computer character Letitia who appears in an update of Deus Ex, which is set in a cyberpunk future. Letitia lives on a rubbish dump, she is as horny as she is simple, and she speaks minstrel drivel in the sort of deep-South accent last heard in a Mel Brooks parody. You couldn't make it up. Except that's exactly what they did. And shame on you Mary DeMarle for writing it, Amanda Strawn for acting it, and Square Enix for publishing it. In the USA, over 70% of all African Americans play video games, but they make up less than 3% of game developers, which tells me quite a lot about the state of the play over there. This side of the pond, things are much better, where we have over 10% of people working in game development of a BAME demographic. That's a higher percentage than their number in the national working population, and way higher than in UK publishing, tv and music. This is good news, but it's where the good news ends. Last time I visited a major gaming studio in pre-lockdown, I did see several black faces. One was on security at street level, one was behind the reception desk, two were behind the counter in the canteen, and one was swilling out the bogs. The number of black and minority ethnic decision-makers in the UK computer gaming industry is shockingly low. As a result, race has lagged way behind gender and sexuality when it comes to stereotypes in gaming. Mainstream game designers tend not to question a norm, and they rarely rock the boat by refusing to carry out a questionable storyboard handed down to them by predominantly white hands from above. Most game designers I come across have less creative imagination than Rufus my Irish Setter, not to mention a much poorer sense of loyalty and the inability to lick their own genitalia. Video games have always followed movies in characterisation, and they are painfully stiff with stereotypes. Historically, lazy, myopic creatives have allocated blacks four roles - the violent black, the servile black, the sidekick black and the comedy black. I am removing sports games and music games from my list, since they exhibit no imagination whatsoever, but simply copy real people from the real world, unless you happen to be Daley Thompson or Michael Jackson, of course. The blame for all this lies squarely with the course leaders who purport to teach video game creation in universities and colleges. I have never met a creative course leader who is darker skinned than me, and I'm a sort of mottled puce. They may well instruct their students to bung in a character of the negro persuasion as if to fill some sort of racial minority quota, a bit like when those tv adverts suddenly started to feature blacks doing non-traditional things. Like working in building societies, and driving new cars. The change is coming through the independent video game creators, the so-called home-brew developers, and the change had begun in the UK way before the Black Lives Matter movement gathered such momentum. Creative change always comes from the mavericks and rarely from the corporates. As for the people who play the games, next time you come across a racial stereotype you know what to do. Take a knee. To the groin of the writer, programmer and publisher. The Death of Letitia, from Deus Ex: Human Revolution Click HERE to visit or return to jeeni.com

13
Dec

Christmas Auction Launched today with Emeli Sande, Beverley Knight, RAMZ, Christian Atsu, Mr Brainwash and more…..

Unique one to one zoom calls for Christmas with top Music Industry experts, artists and a footballer! And more! Arms Around The Child launch their unique online auction with Superstars which ends on Weds 16th December at 9pm.  AUCTION LINK HERE! Grab a unique experience. Bid on an exclusive video performance that has been created especially for the winner of this auction by Emeli Sande. No one else will ever see or hear this recording except you! The Queen of British Soul Beverley Knight is offering a face to face Zoom for budding songwriters and performers trying to get their music heard and forge a career in the music Industry.  Speak to Top A&R expert Nick Halkes on a face to face Zoom. Nick co-founded XL Recordings to discuss your musical aspirations and how best to move your career forward. RAMZ whose No1 single Barking made a huge impact is offering up his time to get on a face to face Zoom call with the winner to chat football and music, he’s an avid Arsenal fan! Top Producer/DJ SHADOWCHILD is offering a face to face Zoom mentoring session ideally for upcoming producers/DJs to learn and prepare for what lies ahead in the music industry. Premiership and International footballer Christian Atsu will have a one to one Zoom video session on football training and coaching tips for young players looking to improve their game. Stop Press! Exclusive Christian Louboutin Handbag just added! Additionally the auction offers the opportunity to bid on Mr Brainwash prints,  Alan Shearer rare Top Trumps signature card, Elton John concert tickets for 2021, a striking and vibrant Giclée print of David Bowie a signed Maradona presentation plaque, exclusive wines, a Star Wars storyboard, weekend breaks and other experiences all wrapped up in this Arms Around The Childs Christmas Auction. All to benefit children look after by Arms Around The Child who are affected by HIV/AIDS, abandoned, abused, orphaned, trafficked and living in child headed households in Ghana, India and South Africa. Help us to help them. Images available please contact  ellie@armsaroundthechild.org  (07801292553)  AUCTION LINK HERE!