Kelli Richards interviews Executive VP for Rock in Rio, Roberta Medina

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Music pioneer and business strategist Kelli Richards exclusive interview with Roberta Medina, Executive Vice President for Rock in Rio.Visit Kelli’s website (https://kellirichards.com) to sign up to her newsletter.Kelli Richards is a seasoned business development exec in digital media — especially in music tech — and a “swat team” strategist with a strong proven track record in identifying opportunities and driving a vision to life from concept to execution. As a ‘superconnector’ she has established long-term trusted relationships with stakeholders across the ecosystem including mainstream talent, content creators, media execs, tech innovators and leaders, brand execs and investors.

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Hope you enjoy it and thanks so much for the support to my channel over this difficult period. xx