Artist Focus: Khole Baldeo

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Helping the next generation of talent to build a global fanbase

Artist Focus: Khole Baldeo

We are very excited to introduce Khole Baldeo, one of the next great artists to come out of the Caribbean, and more specifically, the Island of Grenada. She is an extremely talented singer, performer and songwriter who has created a real name for herself on her island, and she’s now set her eyes on international success.

Having seen her perform in person I can say she has an incredible voice and can attract the attention of an audience with ease. Her electric, unforgiving nature during performance is a brilliant sight and you can only admire the clear love and dedication she has for her craft.

Her following has been eagerly awaiting her new journey in music, as she like many artists prepared to elevate her career to the next level. Having opened shows for notable artists such Buju Banton and Sizzla Kalonji, she took time to find her own new unique sound. Having previously been more of a Soul singer, she has found her calling in ‘Island Pop’. The genre is a clash of Dancehall and Pop, often very bouncy and easy to listen to, describing love, life, sex and relationships.

Her debut single ‘Island Girl’, produced by the excellent ‘Exit Daze’ currently residing in Grenada, is a joyful, exciting start to her new voyage. There is an incredible energy about the track, Khole has clearly entertained her past soulful style with her light, loving lyrics while also exploring the fiercer, sensual side of her character in the chorus. The happy-sad nature of the songs story adds a lot of emotion, as she speaks of two people dancing around one another, but feeling reluctant to ‘make a move’ as they are afraid of a bad reaction.

The mix consists of upbeat guitar chords, and a modern pop style beat, with some layering of piano keys, which really encapsulates an Island vibe. Khole sets the tone for the song “Would you run away if I told you I love you, would it make you stay, let’s take a chance”. The light start to the song progresses to a knocking chorus. She tells her audience of this relationship with great detail, creating spicy imagery as she leaves the specifics up to interpretation.

An electric song needs an electric music video and that is certainly the case here. The smooth moves of Khole and her dancers make you feel as if you are this elusive character who she is in love with. There is a lovely mix in the choreography between the joyful, coordinated but careless dancing, and the more seductive side of Khole towards her subject as you get a glimpse of what may be in store.

‘Island Girl’ is an exciting, jubilant and professional release. We love the vibe that Khole Baldeo has created here, a fantastic start to her new identity. We shall continue to keep you updated on her new releases as there is much more to come!

How can Jeeni support artists like Khole Baldeo?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

Check out Khole Baldeo’s Jeeni showcase here: https://jeeni.com/showcase/kholebaldeo/

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15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more. 16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

22
Feb

Alana Sukul, ‘Good to you’ - Single Review

Although released in the shadow of Alana Sukul’s previous huge success, ‘Closer’, the newest track from the singer, songwriter and producer is an impactful genre-blurring feat in its own right. A newer addition to Jeeni, Alana has already added five tracks to Jeeni’s database in a sweep of popular genre channels. Learn more about Alana’s creative mission, her inspirations, influences and attitude as an artist with our recent Artist Focus blog all about her: https://jeeni.com/blog/alana-sukul-artist-focus-blog-jeeni/ This new single shows a moodier side to Alana that demands your focus and attention. The reversed piano melody, heard first, is eerily beautiful and sets the tone of the track incredibly naturally, despite the artificial sound of a backwards piano. Alana’s approach to the percussion is subtle, yet constant; instead of a steady, imitable beat, understated rim hits decorate the offbeats with almost irregular patterns. This embrace of more interesting percussion is most likely a prime example of Alana’s Caribbean heritage and influences shining through, resulting in her music completely breaking the mould from other popular music. Alana regularly flaunts her adaptive and impressive vocal control in ‘Good to you’ as she dips lower than ever with the lyrics, ‘so heavy’ and then instantly soars upwards with a warbling and composed ‘closer to being buried’ delivery. Her fluent and gliding voice is perfect for communicating the angsty yet tuneful melodies that she’s designed here. The lyrics here address something deeper than just relationship turmoil. Alana uses her craft to process dark and consuming thoughts, ranging from depressive apathy, the incessant passing of time and overwhelming pressure weighing her down. Through the darkness, Alana does try to maintain optimism, “I deserve so much more than what I’m really settling for”, however, it can’t help but feel hopeless at this point in time that she’s addressing. The lyrics do a heartachingly accurate job of narrating a dark moment in one’s head and adds introspective layers to what could be mistaken as just a heart-break song. Check out this incredible track on Jeeni here: https://jeeni.com/good-to-you-alana-sukul/?channel=alana-sukul&rtn=btasc&artist=alana-sukul And check out Alana’s Jeeni Showcase here: https://jeeni.com/showcase/alana-sukul/ How can Jeeni support artists like Alana Sukul? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience. • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make. • We empower our audience and reward them every step of the way. • We promise to treat our members ethically, fairly, honestly and with respect. • Access to artist liaison and a supportive marketing team.

24
Nov

Black Friday Jeeni PC Sale On Now!

Jeeni are excited to announce that we will be taking part in the Black Friday sales madness by offering 5% off all exclusive Jeeni products with discount code BF2021, available now! Save up to £85 for a Jeeni PC that best suits you, whether it’s gaming, productivity or storage. Chillblast is the UK’s most awarded PC manufacturer and so Jeeni are delighted to be partnered with them with these exclusive Jeeni PCs. PCs designed for musicians and creatives Free UK delivery Five year warranty 5% off with code BF2021 Trust Pilot: five star rating Ready-built or customisable to suit your needs Free Jeeni membership with each order, worth £85 Finance options available Get a Jeeni PC for an all-time lowest price at: https://www.chillblast.com/celebrity-pcs/jeeni-pcs

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