Artist Focus: Khole Baldeo

Jeeni Blog

Helping the next generation of talent to build a global fanbase

Artist Focus: Khole Baldeo

We are very excited to introduce Khole Baldeo, one of the next great artists to come out of the Caribbean, and more specifically, the Island of Grenada. She is an extremely talented singer, performer and songwriter who has created a real name for herself on her island, and she’s now set her eyes on international success.

Having seen her perform in person I can say she has an incredible voice and can attract the attention of an audience with ease. Her electric, unforgiving nature during performance is a brilliant sight and you can only admire the clear love and dedication she has for her craft.

Her following has been eagerly awaiting her new journey in music, as she like many artists prepared to elevate her career to the next level. Having opened shows for notable artists such Buju Banton and Sizzla Kalonji, she took time to find her own new unique sound. Having previously been more of a Soul singer, she has found her calling in ‘Island Pop’. The genre is a clash of Dancehall and Pop, often very bouncy and easy to listen to, describing love, life, sex and relationships.

Her debut single ‘Island Girl’, produced by the excellent ‘Exit Daze’ currently residing in Grenada, is a joyful, exciting start to her new voyage. There is an incredible energy about the track, Khole has clearly entertained her past soulful style with her light, loving lyrics while also exploring the fiercer, sensual side of her character in the chorus. The happy-sad nature of the songs story adds a lot of emotion, as she speaks of two people dancing around one another, but feeling reluctant to ‘make a move’ as they are afraid of a bad reaction.

The mix consists of upbeat guitar chords, and a modern pop style beat, with some layering of piano keys, which really encapsulates an Island vibe. Khole sets the tone for the song “Would you run away if I told you I love you, would it make you stay, let’s take a chance”. The light start to the song progresses to a knocking chorus. She tells her audience of this relationship with great detail, creating spicy imagery as she leaves the specifics up to interpretation.

An electric song needs an electric music video and that is certainly the case here. The smooth moves of Khole and her dancers make you feel as if you are this elusive character who she is in love with. There is a lovely mix in the choreography between the joyful, coordinated but careless dancing, and the more seductive side of Khole towards her subject as you get a glimpse of what may be in store.

‘Island Girl’ is an exciting, jubilant and professional release. We love the vibe that Khole Baldeo has created here, a fantastic start to her new identity. We shall continue to keep you updated on her new releases as there is much more to come!

How can Jeeni support artists like Khole Baldeo?

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.
• We empower our audience and reward them every step of the way.
• We promise to treat our members ethically, fairly, honestly and with respect.
• Access to artist liaison and a supportive marketing team.

Check out Khole Baldeo’s Jeeni showcase here: https://jeeni.com/showcase/kholebaldeo/

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15
Oct

Jeeni Weekly Round-Up #1

Welcome to the first edition of our weekly round-up blog where we discuss the latest news in music, entertainment, and more. 16 Million Americans Learned to Play Guitar During the Pandemic, Fender Study Finds Guitar sales boomed during the pandemic in 2020, with Fender sales growing by 17%. It was clear more people were picking up the instrument during lockdowns. A new study from Fender has found that about 16 million Americans between the ages of 13 and 64 started learning to play the guitar during the last two years . The study was conducted between May and June 2021 by Fender and YouGov. With 62% citing COVID-19 and the associated lockdowns as a major motivator. 77% of those polled reported that they found themselves with additional free time during this period, which they used to play and practice. The “Fender’s New Guitar Player Analysis” study, analysed who new players were and how they took up the instrument. The major takeaways were that most new players are women, two-thirds of players are between the ages of 13 and 34, more than half of them use TikTok, and 38% of the new player identify as Latinx. Check out the Jeeni guitar channel to find a range of guitar-related content and tutorials. TikTok Adds Six Certified Sound Partners to Expand Commercial Music Library Music is an integral park of TikTok’s platform, with the power to spark global trends and even shoot artists to instant stardom. The platform has revealed six ‘certified Sound Partners’. According to TikTok in addition to its Commercial Music Library which includes over 150,000 pre-cleared, royalty-free tracks. This partnership will help expand the commercial music library in many surprising ways. Furthermore, TikTok has introduced a new series of parents with its marketing partner programme. Which will help brands make content with sound while also helping them better aline with key trends on the platform. Spotify’s New Music Friday Playlist Favors Indie Artists and Women, Study Finds Despite the challenges that independent label artists and women face in the music industry in a study published by the International Journal of Industrial Organisation concluded that independent artists and women are the top performers on the popular playlist New Music Friday, which is selected each week by publishers. Research conducted by the Carlson School of Management at the University of Minnesota analyzed more than 5,700 songs on the playlist throughout 2017. The researchers sought to find if there was a bias towards any label, artist or genre. Despite predictions, they found that music released by an independent labels generally received a higher ranking. Resulting in an average boost of two spots on the New Music Friday playlist. Additionally, songs by female artists also benefited from a higher ranking on the playlist. However it’s important to note that this research only applies to the Spotify New Music Friday playlist. “For instance, streams for music by women account for about a quarter of total streams, a share that is low compared to the number of women listening, among musicians and in the population as a whole,” Said researchers. “Instead, the takeaway is New Music Friday does not compound the challenges these groups face in the music industry.” Recorded music revenue grew by 27% according to the RIAA mid-year report Recorded music revenue grew by 27% in the first 6 months of 2021 according to the RIAA mid-year report, versus the prior year, from $5.6 to $7.1 billion. Paid subscriptions continued to be the strongest contributor to growth. Comprising nearly two-thirds of total revenue, and more than 80 million paid subscriptions for the first time. Inspite of the effects of Covid-19 that have continued to affect the industry the music revenue is still growing. However year-over-year comparisons are significantlympacted by store closures, tour cancellations, and other disruptions from both 2020 and 2021. It's well known that artists rely heavily on live performance income. And the major streaming platforms revenue share is extremely unfair and continue to undervalue the artist. Jeeni is working hard to do the opposite, dedicated to boosting new talent and established artists alike. We reward them and their audiences ethically and fairly. Become a memeber today to find out how we can help promote you and how you can help creative talent alike. Make sure to follow jeeni on our social platforms to keep upadated on everything we are doing. In Jeeni News Jeeni is always finding new ways to support creative talent, currently we are searching for artists, musicans and performers to create dedicated showcases for. As well as looking for creative talent to interview for our Inside Stories. If you are interested please contact our artist liason ella@jeeni.com.

05
Jun

Live Life Fully and Mindfully — Things Change Quickly

by Kelli Richards Jeeni MD USA Most of us coast along in life day-to-day, and we don’t always think and act mindfully in the moment. There are many reasons why it’s important to practice doing so most of the time, but perhaps the biggest one is that things change quickly in life — and often unexpectedly. When you’re mindful, you have fewer regrets when they do. Here are a couple of examples that have happened to me recently. Many of you are aware that I’ve been in the music/tech space as a veteran for most of my career, since the dawn of the digital music revolution. I’m proud not only of having been a pioneer steeped in co-creating many of the key milestones that have impacted the evolution along the way, BUT also in having shared those experiences with a cadre of cherished colleagues alongside — many of them for over 25 years now. One off those fellow visionaries was Jay Frank. Jay was instrumental in envisioning the future of streaming driven by user-influenced playlists years before that took off. Feel free to review more about Jay in this obituary on Billboard. He was only 47 when he passed of cancer; he hadn’t told many of us about it — and his loss was a real shock. He certainly accomplished a lot in his years on the planet and left a lasting and palpable legacy. I hadn’t been in as active touch with him during the past couple of years, which I regret, but he knew how much I respected him. I’m proud to be on the advisory council of Harvest Summit, an annual ‘field trip’ gathering of successful high achievers from different industries who come together in wine country to embrace innovation. Each year we feature a powerful keynote speaker to wrap up the event, and at this year’s event just a few weeks ago in mid-October we were fortunate enough to have Bernard Tyson join us. Bernard was the beloved CEO of Kaiser Permanente, the huge healthcare system, and he was responsible for creating some of Kaiser’s most progressive and innovative efforts during his nearly three decades with the company. He was someone who made a real impact & a lasting legacy. At Harvest Summit he was inspiring and infectious. And when I approached him afterwards, we had a brief chat and he was very warm and gracious. Just a few weeks later, Bernard passed suddenly at 60. His wife is a colleague of mine, and I’d heard about how wonderful he was for quite some time. I was so pleased I had the opportunity to connect with him and got to experience his presence firsthand. Finally, I’m enamored of wine country and Sonoma County at large; so much so that I intend to re-locate there in the coming years. I’ve built a large community of people I care about greatly in that region. Two years ago, over 5000 homes were lost to the devastating Tubbs Fire there. The week after I was at Harvest Summit in mid-October — right in that same location — the unthinkable happened in that the Kincade Fire took off like crazy with flames fanned by strong Santa Ana-like winds in that same general region causing widespread evacuation, power outages and unrest in that same region for over a week. Some homes were lost again, but owing to the brave firefighters who were determined to save lives and properties (and with some support from winds dying down), the fire was brought under control at last. This has all reinforced for me just how important it is to be prepared for natural disasters — I’ll be putting together an emergency “go bag/kit” shortly as a result. I guess in summary, the common thread here is that’s important to be present and mindful in all our interactions with others, and not take anyone or anything for granted. Because life is truly fragile, and what we’re privileged to enjoy today could be taken away without warning tomorrow. Be here now. Click HERE to visit or return to jeeni.com

26
Mar

Jeeni Live Music Festival

By Kelli Richards: Jeeni USA MD I’ve decided that I’m going to write blogs periodically about some of the cool clients I’m fortunate enough to work with. One of them is a UK-based venture called JEENI run by long-time client, colleague and friend — Mel Croucher; a legend in the UK games industry. Simply put, JEENI is a multi-channel streaming service for independent musicians and performers, providing a unique showcase to put undiscovered talent in front of a global audience. JEENI artists get to keep 100% of everything they earn from the sale of their music and merchandise. JEENI audiences are given the power to vote, donate and be rewarded too. JEENI treats its members ethically, fairly, honestly and with respect. Their numbers have been growing steadily over the past year or so, and this past weekend they ran a Live Music Festival featuring some of the amazing musicians in the global community. As an homage to my former A&R role at EMI, I was really impressed with the talent of several of the featured artists. The highlights reel runs about an hour, and that’s time well spent to discover some wonderful talent and be entertained by artists you others might not hear about — not yet anyway. It’s quite an eclectic line-up but some of my personal favorites from this festival include: red-headed wunderkind Harvie Joy, teen guitar virtuoso Toby Lee, vocalist Jem Cooke who appears to be channeling Adele, multi-instrumentalist Daniel Gerendas, and a spine-tingling track from Zeeteeah Massiah. I promise if you invest an hour in watching this online music festival, you’ll be very pleasantly rewarded. And consider joining JEENI as well! The incredible talented Zeeteah Massiah who starred in the Festival will be playing at The Crazy Cogs on Thursday the 8th of October 2020, if you fancy seeing her gig live. https://www.brasseriezedel.com/crazy-coqs/

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