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LOCKDOWN OPERA GOES GLOBAL

/ By Shena Mitchell
LOCKDOWN OPERA GOES GLOBAL

Ten years ago Pete Wyer won the Best Composer Award for his work with the English National Ballet and London Symphony Orchestra. When his celebration concert was performed in Liverpool, it drew crowds of 60,000. But today, because of Covid restrictions, he can't find a venue anywhere in the world to stage his latest work. SPRING STREET is a new opera, composed, rehearsed and performed during lockdown. The multinational stars and musicians have never even met, except on Zoom. But now they are turning the whole situation to their advantage, and Wyer has decided to release everything for free globally, using social media. 

He says, "It's been a very happy experience, and we're reaching out to a world-wide audience far bigger than any performance any of us have ever achieved before." Pete Wyer has teamed up with the Jeeni network, who specialise in putting performers in direct contact with their fans. "If a performer sells one T-shirt to a fan on Jeeni, they can make more in a minute than most performers make in a month from streaming services like Spotify and the rest. Jeeni is run by the artists themselves, and that's what appeals to me." 

SPRING STREET stars Japanese Netflix heartthrob Heday Inoue as The Caretaker, and triple-GRAMMY-Award-Winner Maren Montalbano as The Watcher. SPRING STREET will be premièred throughout the day on Saturday 24th July 2021 on jeeni.com/springstreet and simultaneously released across all social media by a network of thirty-four thousand fans of opera, jazz, poetry and rock music.

contact:

Shena Mitchell

FOUNDING DIRECTOR, JEENI

t: +44 7703 567 196
e: shena@jeeni.com

05
Jun

Can Twitch ‘Change the Economics’ for Artists?

Why channel subscriptions and “tipping” on the Amazon-owned platform could open up a significant new revenue stream for artists in the future. ByTim Ingham The explosion of music live-streaming during lockdown means most of the music business is now au fait with Twitch, but just for the newcomers: Twitch is an online platform that allows “creators” to host live video channels on its service. Fans can subscribe to these channels for three distinct price points: $4.99 a month, $9.99 a month, or $24.99 per month. Viewers of a channel can also tip (“Cheer”) creators using the platform’s fake money (Bits) that, obviously, actually costs real money ($1.40 for 100 Bits). Revenue paid for those subscriptions is split 50/50 (minus tax and processing fees) between Twitch and the creator, while the money fans Cheer is split approximately 70/30 in favor of the creator. A less-than-well-known fact: If you’re an Amazon Prime member, you can opt-in to Twitch Prime, which then supplies you with a cost-free subscription to any Twitch channel of your choosing. Or to put it another way: If an artist you love has a channel on Twitch, opting in to Twitch Prime allows you to pay them $2.50 per month, out of your existing Amazon Prime membership. Quarantine has brought more musicians flocking to Twitch than ever before, including the likes of Charlie Puth, Diplo and John Legend — who all appeared on Twitch’s Stream Aid in March to raise money for the COVID-19 Solidarity Response Fund. Twitch avoids the problematic “begging bowl” undertone that can plague artists on other direct subscription services like Patreon by offering fans something in return — an exclusive, interactive live video experience — that Olson believes has an immediate premium value in the mind of the audience. Twitch comments: “Ultimately the future of entertainment is live, interactive and community driven. It’s where anyone can play a role in creating a moment, and where the audience likes to participate and actually engage in the entertainment.” Twitch is particularly enthused about the idea of Gifted Subs, which enable someone to buy another fan of a Creator a subscription to their channel. “If you want to demonstrate your fandom and support an artist, right now there’s only so much you can pay for that Spotify subscription, only so much you can pay for a meet-and-greet, only so much you can pay for merchandise. We take the top off; you could contribute as many gift subscriptions as you want for that artist, you can Cheer as many Bits as you want for that artist.” Facebook Live and YouTube have presented their fair share of popular artist-to-camera performances of late, while Instagram has hosted arguably music’s most memorable recent live-stream series, the Verzuz battles (including RZA vs. DJ Premier, Swizz Beats vs. Timbaland, Babyface vs. Teddy Riley, and Erykah Badu vs. Jill Scott). Facebook last month announced that it will soon introduce the ability for live-streamers to charge fans for access to “events,” but made no mention of matching Twitch’s direct subscription offering. Twitch argues that its monetization options, which also include ad revenue sharing tools, set it apart from rival platforms. Even when physical venues are back to full strength, Twitch believes it will establish itself as a significant way for artists to generate money outside of their recorded music catalog, their publishing catalog and their ticketed live appearances. “We know artists make the vast majority of their take home revenue from live events, and we believe Twitch can be additive to that. Where it gets interesting is when you start to think about things you can do in a digital world that you couldn’t do in the [live] space. You couldn’t allow millions of fans into an intimate setting during a creative session, or [hold] an Ask Me Anything kind of Q&A roundtable. That feeling of VIP access is something we’re seeing a lot of artists leverage.” DJ/producer Illenium and rapper T-Pain,  have both recently invited their Twitch fanbase to contribute to writing sessions, via the service’s in-built chat mechanic. It is certainly early days for Twitch as a significant player in music. According to one recent report, Twitch welcomed 17 million hours of watch-time on “Music & Performing Arts” channels in April, up 385% year-on-year; but that 17 million figure made up just 1% of total viewing hours on Twitch in the month, dwarfed by the hundreds of hours of watch-time on video games-related channels. Another big challenge: Prominent songwriter and music publisher advocates have voiced concern over elements of Twitch’s licensing. David Israelite, CEO of the National Music Publishers Association, the D.C-based body that is currently threatening to sue TikTok for an alleged lack of licensing, says: “While some portions of Twitch’s platform are licensed properly, there are other large segments that contain massive infringement of musical works and it is disappointing Twitch does not do more to license its content properly. All social media sites and digital streaming services need to realize that music has value.” Twitch’s in-built karaoke service for its Creators, Twitch Sings, has been licensed by over 180 music publishers worldwide. “We have been working very directly with rights-holders as music evolves on Twitch.” However many artists Twitch attracts to its platform in future — and however many music licensing deals it signs — the company is clearly making an effort to establish its name in music circles during the current COVID-hit period. Twitch recently built a music directory that Olson says was “a real investment for us as a company”, and also launched a dedicated on-boarding area for artists. Tim Ingham is the founder and publisher of Music Business Worldwide, which has serviced the global industry with news, analysis, and jobs since 2015. He writes a weekly column for Rolling Stone. Here at Jeeni HQ, we think that Tim is a brilliant writer and clearly knows his stuff so we will be curating his work for all our members. #jeeni #unsigned #musicians #performers #timingham #musicbusinessworldwide #twitch

10
Mar

Artist Focus: DarkStarGraver – Rapper, Singer, Poet

While DarkStarGraver has a Zambian heritage, he lived in South Africa until he was two at which point, he bounced around the UK from Birmingham, to London, to Scotland and finally at ten years old, found where he identifies most, in Portsmouth. This is where Graver found his passion and drive as a rapper and has “been a Pompey lad ever since.”  With innovative wordplay and masterful creative insight, DarkStarGraver is making an exciting splash in the UK hiphop scene, particularly with last year’s ‘Burning Bridges’, a dark, and impressive debut EP that expertly showcases his range as a rapper, singer and producer. Criminally underrated and unexplored, it’s only a matter of time before DSG blows up.  Like all great artists, Graver grew up surrounded by iconic and memorable music. Marvin Gaye, Diana Ross and Sade all combined to create a powerful and soulful pool of inspirations for a young DarkStarGraver. Inspirations of the past collided with the then-current music landscape of garage and grime as the final push to convince him to start creating his own brand of the music that he loves.  Graver found a particular success with a cut from his Burning Bridges EP, ‘CodeRED’ which holds the key components of a modern hiphop hit; A hard-hitting, adaptive beat, a catchy sung chorus and pure skill on the mic. Graver's 'CodeRed' was last year, a long time on from his first ever beat, ‘Dark Stars’ which kicked off his journey and brand as an artist.  More than just a creative outlet, DarkStarGraver is inspired by artists like Tyler, The Creator and Kendrick for their tendencies towards lyrics deeper than just the surface. “Music is how I vent my most intimate thoughts and feelings, it’s therapeutic to me so I'm typically drawn to music that does the same”.  From Graver’s, ‘Nivana Over DIGITS’ video, it comes as no surprise that earlier this year, Graver was nominated for ‘Music Video of The Year’ by LMSUK’s Portsmouth Radar. DarkStarGraver’s vision is realised vibrantly and clearly in his visuals. Watch now on Jeeni: https://jeeni.com/bcewhactsrxr/  Last year, Respect Magazine said, “DarkStarGraver is one of the most exciting new acts on the UK rap scene” and they couldn’t be more accurate. Graver’s mindset is fresh, focused and inspiring and we can’t wait to hear his next project.  Check out DarkStarGraver’s Jeeni page: https://jeeni.com/?s=DarkStarGraver  How can Jeeni support artists like DarkStarGraver?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team 

19
May

Five Great Songs About Real Places, by Wendy King

  A songwriter finds many things to write about; emotions, events, people, and even places. Some of the finest songs of all time have been written with somewhere in mind, a place that touches the soul of the person with the pen.Mull of Kintyre, written by former Beatle Paul McCartney, is an example of this. It’s written about a part of Scotland the singer had a home and is a reference to feeling at home when he’s there. West Coast punk band Rancid, perhaps at the other end of the songwriting scale, had a song called Olympia WA on their album and Out Come The Wolves, written as much about New York as the Washington state capital.Those songs might not immediately trip off the tongue, but they are strong efforts in terms of writing about places. It isn’t always cities either – Gainsville resident Bacon James recently won a songwriting competition for a song about the Santa Fe river, called Lost and Found (At the Santa Fe). It drew emotions he experienced from the river with an actual place, in much the same way as McCartney did, and as many others have done about different places. Often, it isn't the place that is the full subject of the song, but how that place made the writer feel.This is a theme you’ll see running through some of the entries in our round-up of five great songs about places. Christie Road – Green Day (click to play) Green Day might be a global phenomenon now, a rock band that sells out arenas, but in 1994, pre-Dookie, they were just three angry, disaffected kids looking for an outlet. Back then, Bille-Jo Armstrong and bassist Mike Dirnt used to hang out at a place called Christie Road, doing what a band named after marijuana would be expected to do. Christie Road is an ode to their wasted days, their safe place before stardom came calling. Ewan MacColl - Dirty Old Town (click to play) The first song on our list made famous by another artist is Dirty Old Town by Ewan MacColl. It’s written about Salford in England, an industrial town that was once in the shadow of towers belching out smoke thanks to its place on the Manchester Ship Canal. MacColl wrote about his life there and finding love and an oasis of tranquillity, amongst the smoke and dirt. The song was later recorded by The Pogues, to critical acclaim. The White Stripes - Hotel Yorba (click to play) When you think of songs about Detroit and locations in Motor City, you most likely think of Kid Rock or Eminem, but the duo The White Stripes produced an iconic two-minute ode to a hotel along the I-75, the Hotel Yorba. It is now subsidized housing, but Jack wrote the song after hearing, incorrectly, that the Beatles once stayed there. Whilst there’s not a lot of emotion behind the location, it is a demonstration that a song doesn’t have to be written about a famous place at all. Billy Edd Wheeler - Jackson (click to play) Johnny Cash was a great storyteller, and whilst one of his most famous songs is a story about a place, he didn’t write it. Jackson, possibly written about Jackson, Tennessee, was actually penned by Billy Edd Wheeler and performed by the Kingston Trio. Cash made it his own, singing as a duo with June Carter. Jackson serves as a place of sin and iniquity, offering the married protagonist respite from what feels like a loveless marriage, the exact opposite of Johnny’s lifelong union with June. Lynyrd Skynyrd - Sweet Home Alabama (click to play) We’ve mentioned Kid Rock already in this article, and he’s going to get a mention again, but not for songwriting. He helped catapult Sweet Home Alabama, a rock classic, back up the charts in 2007 when he dropped All Summer Long, his tribute to growing up in Michigan, that borrowed the Lynyrd Skynyrd song’s structure. As for the original, it is rather more controversial than even the infamous Robert James Ritchie – it’s written as a retort to Neil Young’s anti-slavery song, Alabama, and seeks to defend the state’s people from being tarnished by the darkness of its history. Now that is a little more contentious than signing about a hotel! Have you written a great song about a place that's significant to you? Then upload it on Jeeni for everyone to enjoy. Who knows, you might just have a solid-gold hit on your hands! Several of Jeeni's most popular artists have done exactly that, including the award-winning Richard Murray. (click to play) This item was written by Wendy King for jeeni.com