Jeeni Blog

Helping the next generation of talent to build a global fanbase

LOCKDOWN OPERA GOES GLOBAL

/ By Shena Mitchell
LOCKDOWN OPERA GOES GLOBAL

Ten years ago Pete Wyer won the Best Composer Award for his work with the English National Ballet and London Symphony Orchestra. When his celebration concert was performed in Liverpool, it drew crowds of 60,000. But today, because of Covid restrictions, he can't find a venue anywhere in the world to stage his latest work. SPRING STREET is a new opera, composed, rehearsed and performed during lockdown. The multinational stars and musicians have never even met, except on Zoom. But now they are turning the whole situation to their advantage, and Wyer has decided to release everything for free globally, using social media. 

He says, "It's been a very happy experience, and we're reaching out to a world-wide audience far bigger than any performance any of us have ever achieved before." Pete Wyer has teamed up with the Jeeni network, who specialise in putting performers in direct contact with their fans. "If a performer sells one T-shirt to a fan on Jeeni, they can make more in a minute than most performers make in a month from streaming services like Spotify and the rest. Jeeni is run by the artists themselves, and that's what appeals to me." 

SPRING STREET stars Japanese Netflix heartthrob Heday Inoue as The Caretaker, and triple-GRAMMY-Award-Winner Maren Montalbano as The Watcher. SPRING STREET will be premièred throughout the day on Saturday 24th July 2021 on jeeni.com/springstreet and simultaneously released across all social media by a network of thirty-four thousand fans of opera, jazz, poetry and rock music.

contact:

Shena Mitchell

FOUNDING DIRECTOR, JEENI

t: +44 7703 567 196
e: shena@jeeni.com

09
Feb

Nnaomi - ‘Hate Me’ Single Review

Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’.   This new single from Nnaomi should certainly be praised for its daring and experimental nature. Currently, RnB and neo-soul are genres that are often at risk of being represented in incredibly dull and uninspired forms. Dragging structures, tired performances and bland instrumentation plagues the style, especially in the mainstream. Which is why a progressive, texturally interesting and innovative RnB single like ‘Hate Me’ is so important for that corner of contemporary music; it displays that even a genre that has travelled as far as RnB still has room to change, adapt and evolve.  The track begins with a lo-fi aesthetic due to the old home video tape that crackles over the opening piano. This nostalgic tone is then instantly contexualised with the opening lyrics, “Reminiscing on old days.” I think this clear emotive intention and focus from Nnaomi powers this single and is the main reason why the alternative creative choices work so well.  The filtering bass synth introduced near the middle is used as an early hint that these retrospective thoughts could be too much to deal with and are at risk of overwhelming her. This is then interrupted by Nnaomi trying to explain herself. The moment she sings “explain”, the intense bass is silenced, as is the emotional use of reverb and echo on her voice. This is a fantastic example of a production technique being repurposed as a narrative device.  At just over 2 minutes long, this track still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice which paints a tragic image of her thoughts and guilt becoming overpowering and too much to process.  The production prowess needed to craft such a powerful, yet carefully crafted wall of noise is impressive and brave, considering that Nnaomi’s voice is so delicate and vulnerable on this track. The dissonant and wild synths heard towards the end are kept in a cage just big enough to have a volatile effect but small enough as to not overpower too much in the mix.  The direction Nnaomi decided to go with this track is obviously genius however, the only way I could imagine it becoming more impactful is if the crescendo of noise grew even more and briefly took over completely before clearing out and finally letting her breathe.  Nnaomi has now contributed two tracks to Jeeni’s RnB channel and we look forward to expanding the channel with similarly brilliant tracks in the future. Nnaomi has been a keen member of Jeeni’s mission for several months now. She sat down for an ‘Inside Story’ interview last summer at Victorious Festival in which she mentions her influences and favourite artists which ranges from Tyler, The Creator to Whitney Houston. Jeeni would love to flood our RnB channel with more acts just like Nnaomi, so reach out to us on social media if you'd like to contribute your work to Jeeni's library of talent: Instagram: https://www.instagram.com/jeenimusic/   Facebook: https://www.facebook.com/jeenimusic   Twitter: https://twitter.com/jeenimusic   Check out Nnaomi's showcase on Jeeni: https://jeeni.com/showcase/nnaomi/   How can Jeeni support artists like Nnaomi?   JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.   • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

17
Mar

What is Music Without Collaborations?

What is music without collaborations? We all know the collaborations that have shaped our musical tastes, Lennon and McCartney, Dr Dre and Snoop Dogg, Kenny Rogers and Dolly Parton. Even the Strauss brothers worked together on classical orchestral pieces in the late 1800's. The choices are infinite and across all music genres. Whether in the writing or the production, two heads can be better than one. Dr Dre and Snoop Dog - Music Collaborators Within the industry, the 'business' side is also benefitting from collaborating. Last summer, we were delighted to announce the strategic alliance between Jeeni and California-based AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The alliance was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple Music and Entertainment division. This alliance gave a major advantage to Jeeni in the USA, our most important global territory in terms of artists and revenues. We gained access to more rising stars along with their followers and fanbases, with mutually advantageous joint promotions and publicity. The partnership will officially kicked off with a global streamed concert, featuring our 10 most popular artists from both sides of the Atlantic, and will be co-branded between Jeeni and AmplifyX. Co-founder of AmplifyX, Bobby Kamaris said, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” Adam Cowherd - CEO of AmplifyX CEO of AmplifyX Adam Cowherd added, "Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, 'The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.' [2] When the mechanics of the music industry are broken down, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels?" Founding Director Shena Mitchell adds, "Working with AmplifyX, is an exciting opportunity for Jeeni to develop strong relations with USA partners. AmplifyX is focused on building a new framework to fund independent artists with their unique platform for artists to raise capital from nontraditional sources. Our visions are entirely complementary and aligned." Jeeni, is the social music platform that brings artists closer to their fans, and shares revenue ethically. Become a member and build your showcase to promote your work and earn from it, or join as a fan and know that your money is going to the people who are entertaining you with their talents. www.jeeni.com www.amplifyx.com

04
May

Ariana May - ‘First Love’ Album Review

Ariana May’s first instrumental album is a delicate and stirring collection of piano excellence.   Ariana May has been a vital Jeeni member for a while now and has developed an incredibly in-depth and fascinating showcase full of art-pop and remarkable talent. Recently, she has uploaded the entirety of her new instrumental album, ‘First Love’ on to Jeeni. Listen now via Ariana’s showcase available here: https://jeeni.com/showcase/arianamay/.  As sweet and melodic her voice is, Ariana’s choice of expressing her compositions purely through her piano means that the structures are much more freeing and aren’t constricted to modern pop’s verse, chorus, verse, chorus, chorus forms. Her musicianship flows almost spontaneously; tempo decreases and increases as Ariana sees fit and phrases are fluid in length and timbre.  The titles are excellent tonal suggestions as they act as a sort of starting point of picturing the imagery that Ariana clearly has in mind during both composing and performing these dramatic and theatrical pieces. Ariana May shows a real knack for cinematographic songwriting as it’s not difficult at all to imagine any one of these pieces as a perfect accompaniment for a location-setting scene in cinema.  The final track, ‘Parting is Such Sweet Sorrow’ is exceptional, especially considering the tonal balance Ariana creates. A moody left hand mostly mumbles in a depressed, constant rotation of dark notes; meanwhile, the right is desperately trying to sound uplifting and optimistic through bright, ascending melodies and phrases. The two parts feel like two characters that are trying to influence the other to behave more like them at different moments of the piece, showing a vivid internal conflict, hence the ‘Sweet Sorrow’ in the title. The changes between these mindsets are sudden and frantic, a perfect representation of a troubled mind.  What’s special about these types of projects is that a breakdown or analysis of these compositions could easily be miles from what Ariana had envisioned when writing it, but the freedom given to the listener with a vague title and complete absence of lyrics allows your imagination to fill in gaps and colour in the compositions with meaning and intention that makes most sense to you; it becomes personal.  Throughout 'First Love', Ariana constantly shows an unprecedented level of emotion and control in her playing through her soft and poignant broken chords and melodies. Check out the entirety of this enchanting record on Jeeni: https://jeeni.com/showcase/arianamay/