More Than Just Music with Jeeni

Jeeni Blog

Helping the next generation of talent to build a global fanbase

More Than Just Music with Jeeni

So far, 2021 has been a very busy year for the Jeeni team, so what's new? The platform is growing and growing, and it's more than just music with Jeeni. The first job was to update the website. The look changed, the user experience was enhanced and new channels were added, allowing all the varied talent joining us is easier to find.

More than just music, means we welcome all the trades that support the industry, plus the industries that benefit from music itself. The new look channels added, mean we can offer separate sections for all these extra and supporting parts of the creative world. Our Goods and Services channel now gives members access to tutorials for singing, including Opera and Classical, guides to performance prep, as well as studio production. There is also advice on optimising your social media, recording your music, graphics and album artwork. And when the world seems to be spinning at 100mph, you can find help to unwind and seek peace and calm.

In the Masterclasses channel, users can sharpen their skills from drums to guitar, and even try the bass guitar lessons from the legend Suzi Quattro. If you require the services of a photographer, director or editor, you can search the various talents listed in the Photography and Videography channel. Or follow the guides on how to do it yourself , even on a limited budget. Plus Jeeni's own image welder, Sharron Goodyear with her special rate offer for a 'virtual shoot' exclusive to our subscribers. Should you be thinking of going before the lens, you could check out the services in the Style and Grooming channel to grab some tips on all aspects of hair, make-up, style and image.

Not forgetting the next generation of creatives, we have a special channel for Juniors to go to for music, dance, stories, teaching and performance tips aimed at the younger musicians and dancers. We are also building the Audio Books channel to encourage writers of stories for children and young adults. Not excluding the oldies, there are currently 31 episodes of Stephen Palmer's 'Hairy London' for the adults to immerse themselves in.

One of our most exciting, up-coming channels is Royalty-Free Music for Dancers. Whether your routines are for performance or competition, using other peoples' music can be problematic and expensive. So, Jeeni has set up a channel specifically to address this issue. We are approaching some of our big name contacts, asking them to contribute to this cause and the response has been fantastic, so keep an eye out for the new uploads. If you are willing to allow your music to be used royalty-free, then please think about giving others the benefit of your talent and share the love by uploading to this specific channel.

Check out the new look site, build your showcase and get uploading and sharing!

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10
Jun

Facing the Broken Music Industry.

By Adam Cowherd @ AmplifyX.com Did you know that artists take home only 12% of the $43 billion spent on music annually, according to Citigroup? [1] The hip-hop artist Russ put it perfectly when he said, “The music business isn’t set up for the artists to get rich. It’s set up for everyone else to get rich off the artists.” [2] If you start looking deeper into the music industry, one of the first things you’ll discover is how broken it is. Artists are the nucleus of the business, but somehow they’re the individuals left with no ownership of their Intellectual Property (IP), inhibited creative freedom, and only a sliver of the earnings. There are so many entities involved in the value chain of music that it has created a convoluted industry structure that lacks equality and transparency. When we break down the mechanics of the music industry, we see just how many hands are in the pot: record labels, managers, producers, booking agents, and streaming platforms. A report by Ernst & Young highlighted the post-tax payouts of streaming revenue and identified that record labels are taking nearly 75% of the payout. [3] Why are artists today signing with record labels? Signed artists have fans. They do not have a majority of royalties, ownership of their masters, or creative freedom. Artists have historically been enticed to join record labels as a way to grow their popularity, because major labels can provide global brand recognition. But the music industry is in the business of making a profit — not in the business of freebies. The artist’s growth may be guaranteed, but not their wealth. Take Thirty Seconds to Mars for instance: after multiple platinum records, they were still millions of dollars in debt to their label. [4] This is a result of the artist being forced to pay the label back for cash advances. Although advances may seem extremely alluring, many don’t realize how hard these loans will be to recoup from their small slice of royalties. Artists thriving off of their album sales are the exception, not the rule. This recognizable gap in income has inspired a large number of artists to start challenging the status quo of record label contracts. Artists today have more tools and resources to build their career — and wealth — independently. Traditional services formerly tied to record labels, like recording, distribution, and promotion, are becoming commodified. Also, modern artists have a wide range of social media platforms to engage listeners on, from Instagram to TikTok to Triller. Artists can grow their fame and find new fans on their own terms—retaining their rights and independence. Evaluating the industry today, music spending is at an all-time high. Goldman Sachs predicts we will have over 1.1 billion people on paid streaming platforms by 2030, generating over $130 billion in music industry revenue. [5] By pursuing alternative ways to release music, artists can take a larger cut of the profits while retaining ownership of their IP and a majority of royalties. The industry is projected to experience massive growth over the next decade. Artists should reap the rewards.

10
Jun

Jeeni Live Global Festival on 29 August 2020

Jeeni is proud to announce the next JEENI LIVE - our series of Free Festivals for Independent Musicians and Performers, where rising stars have a golden opportunity to step into the spotlight in front of a global audience, strut their stuff, stay safe and have fun. Best of all, they appear alongside some of our favourite superstar ambassadors. On 29th August 2020 we’ll be streaming the Jeeni Live Festival across music websites and social media. The event will be headlined by Sonique (Brit Award-Winner, Best Female Solo Artist) and Grammy Award-Winner Skyler Jett (hit-maker for Stevie Wonder, Celine Dion and Christina Aguillera) supported by Jeeni chart-toppers from both sides of the Atlantic. Showtimes: 21.00-23.00 GMT - 14.00-16.00 Los Angeles. With guest appearances from multi-award-winner Natasha Watts, the godfather of punk Jesus Hooligan, platinum-seller Daisy Chute, a blues genius we found down the pub, classical electro-diva Sarah Mallock, stadium favourites Filta, and a sensational new band with an average age of eight! More to be announced soon. All our performers will promote the event and share the live streaming to their fanbases, so we expecting lots of engagement. The live stream will also be saved on Jeeni.com, Jeeni Facebook and the Independent Musicians and Performers Group to replay later. This is our first event with our new Californian partners AmplifyX, the only FINRA and SEC compliant platform that allows investors to build a portfolio by directly funding musicians. The partnership was arranged by Kelli Richards, Jeeni Managing Director USA, who was mentored by Steve Jobs at Apple where she launched and managed the Apple music and entertainment division. Co-founder of AmplifyX Bobby Kamaris says, “Our companies run in an adjacent space helping independent artists, and our philosophies and motives are very very close. What you guys at Jeeni have done in putting it together and launching is actually incredible.” • Jeeni Live is a global festival of music.• Covid19 has closed live venues, so Jeeni Live goes out across social media and selected websites.• Jeeni Live gives equal exposure to brand new talent and world-class stars, with an exciting mix of new material and massive crowd-pleasers. • Jeeni Live reaches out across the whole range of styles and ages to deliver new audiences and new fans for our poll-winning artists.• No adverts, no hype, no rip-offs, no fakes. Jeeni - the ethical alternative.

02
Dec

Artist Focus: Ariana May - Singer, Songwriter

Ariana May is a 16-year-old British singer-songwriter whose classical training in piano and singing from an early age has culminated in a deep love of composing and performing. Her style is a pot-pourri of alternative, pop, indie, rock and folk music. Ariana has a wide compass of influences: ranging from Kate Bush, Supertramp, AURORA and Birdy to Johannes Brahms, Leonard Bernstein, Michael Legrand, John Barry and Justin Hurwitz. Her passion for musicals and film soundtracks has led her to work on writing and orchestrating her own musical based on a classical novel, set in modern-day. Loving poetry so passionately has made her profoundly invested in writing metaphorical lyrics to help portray the emotion in her songs. Ariana May’s aim is for her songs to move people and to help free their trapped emotions. “Express yourself honestly and without any inhibitions” is Ariana May’s motto. Suffolk Bay is Ariana May's debut single, a highly nostalgic song about reminiscing over a romance that never even happened. The synergy between the wistful tune and the crashing waves will unlock your forgotten memories. You can watch our full interview with Ariana May here: Ariana May Inside Story Interview. Where she talked about her influences, inspirations and how platforms like Jeeni are helping artists like her to promote their work to a wider audience. Check out Ariana’s Showcase at: https://jeeni.com/showcase/arianamay/

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