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Naëve on Music, Performing and Life during 2020

/ By Shena Mitchell
Naëve on Music, Performing and Life during 2020

Having described herself as an outcast in life and the music world we ask Naëve what have been the key challenges and new opportunities and ventures that would have never otherwise have been possible. We asked her to tell us about her experiences over the last year whilst we count down to Jeeni’s online JAM festival. 

Naëve is a project born at the beginning of 2019 as a rebellion against all rules and constrictions that keeps us into our ‘tiny given little boxes’ since birth. As for the film ‘Big  Fish’, my fishbowl started to feel a little too tight, I needed a bigger one for myself. Labelling and categorising everything, has always been something I refused to comply to since I remember. 

I’ve always been an outcast, in life and in the music I write and for this, I haven’t been  always understood. 

Felt horrible for a while but, in time, I got that people use to fear what they do not understand, they fear change and what is new so, I made sure to be clearer and clearer for them in time. To my surprise, more and more people started to get closer.  I decided to keep the influences and ditch the genres, even following an emotional and logical tie to every single one of the genres that I rework in my music.  This brand new fusion sub-genre that I would call ‘Retro Groove’, is based pretty much on writing what comes to mind, binding the genres together and following simple melodic similarities. With what concerns lyrics writing, instrumentals is what inspires me. I believe that music in general, is an identification of feelings, emotions that often differ very distinctively from each other, other times, instead, they layer up so, when I write lyrics, I  first listen carefully to the musical part, until it makes me feel something or leads right back to specific memories. Then I write about that. Because I never pretend to be the Diva that I am not, what you find in my songs is exactly what I would say to you if I ever meet you in person. No filters, no beating around the bush, pretty much "what you see (or hear)  is what you get". 

I am at a point in my life that I genuinely don’t care about what others may think or if I say something in a way, I may offend someone. I’m living my freedom happily and this, I  believe, is why I can write my songs in ways that have never been done before. I’m not the kind of person sugarcoating thoughts or happening, I try to make them feel sweeter and more bearable because, all in all, life is never like the cover of VOGUE. Also, more often than not, real heroes are the ones who are left unsung. I will sing and about them. I will celebrate them. 

Even before my first release, the project caught the attention of several labels. Despite lockdown restrictions, I have already signed a record deal with an international indie label,  been proposed other two record deals and two publishing deals and received very much support from Blogs, pluggers, radios and so on. My fan base has started to grow steadily and I cannot be happier.  

For the ‘big sound’ you can hear in my songs, you might think that a whole orchestra or something of the sort has been recorded in it. Truth is, that I work together with an 

incredibly talented producer (and boy, oh boy if I am picky with producers) that manages  everytime to get in my head and help developing the initial idea according to the inputs,  lines and melodies I give to him. 

For that very reason, I thought to be a good idea to involve a basic big band, usually, because big bands are pretty big so, I needed to recreate that studio sound live but without exceeding the number of players on stage. We are 11. 

One of my unreleased songs has even got us into the Yamaha Boogie & Blues future stars competition finals, that was our very first live gig with this project, then the World shut down, exactly two days before the finals. 

That was scary, a new born project could have collapsed at any time. 

When a project is that new, without the chance of playing live shows, it becomes very  difficult to grow a proper fanbase. 

‘Joy’, my first single release, has been extremely risky to put out. The willingness for people to change is always extremely hard to achieve and I was very concerned about that. 

I’m saying this because ‘Joy’ is a Gospel song, a genre that has always mostly been kept within Church doors. I took a leap of faith and... It worked. Many brothers and sisters from  Evangelic Communities around the World started to show their curiosity and support and it absolutely felt like winning the Euro Million!! 

The idea before ‘Joy’ was something between the lines: ‘Wow, Gospel music is such beautiful uplifting music of hope, let’s bring it to everyone. That was the reason behind this song. 

Thinking about it now, I feel very happy about how everything is progressing, mainly seeing how much interest people are having in my music. 

I decided to continue to write during the lockdown and between them, when was possible and safe to go recording, I decided to continue and work about the messages that I want to pass to my supporters and so ‘L.A.M.E.’ was born. 

Feminism is quite present in my work and more than ever is a concept, a way of life that needs to be supported today. Sometimes, I really believe that there has been a strong regression regarding how women are perceived in society and in the Music Industry. It seems, somehow, that very often women are seen as something that has to be used, not cherished. Thanks also to my upbringing (and to Madonna’s music), I understood that my value is decided by me, not everybody else and nevertheless by men (I don’t hate you, fellas, calm down) and that my life belongs to me and me only, I’m the only one who calls the shots end of story. 

So, L.A.M.E. was born after a date gone wrong. The kind of date that starts well and ends terribly wrong...you know the feeling. That ended wrong because sometimes, when people can’t get what they want, they can be incredibly mean and they aim to target your self-esteem attempting to decrease your value. I didn’t let him. I wrote a song about the whole story.

It’s an empowering song, for all women who have ever felt ‘not enough in their relationships, psychologically manipulated by ‘supposedly’ their better half. Sometimes,  people take advantage of our vulnerability to enforce their beliefs, it never ends well. 

The message that I would give is that you only know your value, don’t let anyone get to you, you are much more than that!! 

You can go out without makeup, without expensive clothes or cars, villas, a tan or a size 6  and a DD cup, because when you smile, all of a sudden the world stops. That is your strength as a woman and your beauty. You decide for your life, your happiness and yourself. 

Being very open-minded, I learned to know people at their true value and not the label been given to them and also, I can’t stand injustice of any kind. I want to channel this empowering message also to the LGBTQ+ Community.  

The reason behind that is that I have always been surrounded by friends from the  Community and some of them are among my best friends ever so, indirectly, I lived their struggle through them on how people are perceived in society.  

Is embarrassing how, still in 2021, we cannot still be understanding enough to leave people the freedom to live a happy life while feeling comfortable and loved in their own skin. 

Then the idea for the video of L.A.M.E. was born. I’ve been lucky enough to cast two incredible actors from the Community that are very successful artists, then the idea to interchange roles and to show that there is not fear in beauty and that doesn’t matter what  ‘form’ you get, your true beauty always shines. Another risky project, that bore the fruits I  was hoping for and here we are.  

The video has been watched more than 6k times within 4 months time (thanks to this platform as well as Youtube and Vevo) and liked/voted more than 3k times so, really glad with the results. 

From the live side, during the lockdown, I had the opportunity to collaborate with Hot Vox in support of War Child UK and I was very honoured to be part of this crowdfunding campaign, as it helped to raise money for children and their families hit by war all over the  World. 

I believe there will be more of these charity events for Naëve once it will be safe again to  play live. 

The collaboration with Hot Vox continued with an online ‘Listening party’ that will be  available to watch from the 21st of April from this link

https://hotvox.co.uk/event/naeve-listening-party/

Plus a funny interview I did for them so, I believe is something you really want to watch.

You know, when life gives you lemons..... 

I started to learn to play other instruments during the lockdown as well and I am quite a  confident player now. 

Also, I will be shortly in the studio for my 3rd official release, so, I will be in ‘planning mode’  for a while plus, a brand new music video and after, the tour.  

The very first tour for Naëve since the project was born so, pretty excited and feeling  blessed for what is coming.

Naëve will also be performing in the JAM festival which is a collaboration between Jeeni, AmplifyX and MultiView Media and will be held at 12 noon Los Angeles time, 8pm London time on Saturday, April 10th 2021. To find out more about the JAM Festival check out our events on Facebook. https://fb.me/e/1etPauFMV

17
Jan

Invest in JEENI

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12
Mar

A Christmas No:1 for 2020?

Rob Copsey from the website Officialcharts.com has given us the low down on the runners for the coveted UK Christmas No:1 single slot. The winner of the biggest chart of the year will be announced on Christmas Day itself, Friday December 25. The Christmas Number 1 is a British institution and has been claimed by some of the world’s most iconic music stars. Queen, The Beatles, Spice Girls, Cliff Richard and, ahem, Bob The Builder have all landed Christmas chart-toppers in the past. In 2019 YouTuber and dad-blogger LadBaby claim the festive crown for a second year in a row, with his second sausage roll-themed charity single, I Love Sausage Rolls - a spin on I Love Rock N' Roll - in aid of foodbank charity The Trussell Trust. He also topped the chart in 2018 with We Built This City, making him only the third act in chart history, after The Beatles and Spice Girls, to land consecutive chart Christmas Number 1s. "It’s the best feeling in the world - a Christmas miracle yet again!" LadBaby, real name Mark Hoyle, told us at the time. "It’s going to the Trussell Trust – to the 14 million people living in poverty in the UK. Who doesn’t love a sausage roll at Christmas?" Could this year could see a festive classic bag the top spot? We recently reported that Christmas favourites have re-entered the Official Singles Chart earlier than ever before, and Mariah Carey's All I Want For Christmas Is You has reached Number 1 in the UK for the first time ever this month.  However, they face competition from several big new releases for 2020. So who is in line as a challenger for this year's Official Christmas Number 1? The Official 2020 Christmas No: 1 Contenders 1. LadBaby - Don't Stop Me Eatin' https://youtu.be/s-shDEK85uA Can LadBaby make it three festive chart-toppers in a row? The dad blogger and his family are back with another sausage roll-themed song, this time to the tune of Journey's 1982 hit Don't Stop Believin'. Once again, the release is raising money for foodbank charity The Trussell Trust, who have seen a huge rise in demand after a difficult 2020. Out now 2. Justin Bieber ft. The Lewisham & Greenwich NHS Choir - Holy https://youtu.be/jXy0s9pexCo Five years after Bieber helped the choir claim the 2015 Christmas No: 1, the superstar has joined forces with them on a new version of his hit single, Holy.  Recorded at Abbey Road studios, proceeds from the song will be split between NHS Charities Together (which represents over 230 NHS charities) and the Lewisham and Greenwich NHS Trust Charity in recognition of the extraordinary efforts of those on the medical frontline during the Coronavirus crisis.  3. Jess Glynne - This Christmas https://youtu.be/F6Py60ponQo Jess Glynne has recorded a cover of Donny Hathaway's This Christmas as part of Amazon's Originals series. It's already proving popular, set to enter this week's Official Singles Chart Top 100, and CD and vinyl singles will be available to purchase from December 18. Similarly, Justin Bieber's new Amazon Original, a cover of Brenda Lee's Rockin' Around The Christmas Tree, is also shaping up to be a hit this Christmas. Last year saw Ellie Goulding's Amazon Originals track, a cover of Joni Mitchell's River, reach Number 1, so don't underestimate these. 4. Liam Gallagher - All You’re Dreaming Of https://youtu.be/TwX3_lQmYMQ A song that Bing Crosby would be proud of (according to Liam), All You’re Dreaming Of is a track that the Oasis legend says “is perfect for this time of year, considering the year that we’ve all had”. Billed as ‘Imagine meets Wonderful Life’ Liam is confident of his chances for a good chart performance; responding to a fan on Twitter who asked if it is going to Christmas Number 1, the rock legend said: “it’s gonna be rite up there you gotta be in it to win it.” All You’re Dreaming Of is available to stream and download now, with 12" and limited edition white 7" vinyl versions released on December 18. Proceeds of the song are going to UK charity Action For Children, who work to protect and support vulnerable children and young people across the country. 5. Rig Aid - It’s Christmas Time, It’s Time To Lash Archie Curzons is a social media influencer, the self-proclaimed CEO of London's Clapham, and is the host of The Rig Biz podcast - a comedy show with celebrity guests packed with lashings of #banter and #ladchat. He's roped in an impressive line-up of his so-called celebrity pals/podcast guests including Danny Care, James Haskell, Jeremy Irvine, Alex Paine and Darren Gough for a Christmas single - a light-hearted song to wave off a disastrous 2020 to raise money for Restart Rugby. Out now. 6. A Candle for Carson The Christmas Number 1 race is often about singles giving back to the community, and an example of that kindness this year comes from Blackburn music producers Chris Dewhurst and Andy Rose and vocalist Miranda Myles. The three have teamed up to record and release the track for Carlson,  who sadly died in November after battling congenital heart disease, which he was born with. Carson's family are hoping to set up a charity in his name with the proceeds. Out now. 7. Shine A Light To Fight – Together In Electric Dreams Recorded by a collective of choral and orchestral musicians performing from their Somerset bedrooms during lockdown, this heart-warming rendition of of Phil Oakey and Giorgio Moroder's Together In Electric Dreams is released on December 18, in remembrance of those we have lost in the UK during the Covid-19 pandemic. The song is led by Jeremy Millington of music duo The Portraits, and social media group Shine A Light To Fight, which was set up in March as an online meeting place for those affected by Covid-19. 8. ICU Liberty Singers - Every Breath You Take The ICU Liberty Singers are made up of NHS Critical Care staff from all over the country, who have come together virtually to create this rendition of The Police's Every Breath You Take. Out now. https://youtu.be/pm3z0qoDbo8 9. Cameron Barnes & Blythe Duff ft. The Red Hot Chilli Pipers - Fairytale of New York Scottish actor Blythe Duff and singer Cameron Barnes have teamed up for a re-imagining of The Pogues' Fairytale Of New York to raise funds for freelance creatives and their families. Their version tells the story of single mum called Christina Chalmers – or Chrissy - who encourages her son Guy to leave Glasgow and follow in her footsteps to find fame and fortune in New York City - but it didn’t work out. Out now.  https://youtu.be/g911zLtlmUQ 10. Rock Choir - Keeping The Dream Alive The Rock Choir have joined thousands across England, Wales and Scotland to form one virtual choir to record a rendition of Keeping the Dream Alive. Led by Vikki Hewitt and creator/founder Caroline Redman Lusher, the track is to raise awareness for the Mental Health Foundation. Out now. https://youtu.be/bVrL9zdDlH0 More Official Christmas Chart Contenders: Russ Abbott - Atmosphere - Two Nottingham University student radio presenters - George Scotland and Damian Stephen - have launched a campaign to get Chester comedian Russ Abbot to Number 1 this Christmas with his 1984 single Atmosphere because, well, why not? The campaign has been endorsed by Abbot himself and Paul Chuckle.  The Dancing Binmen - Boogie Round The Bins At Christmas - Three binmen from Wolverhampton - Jack Johnson, Henry Wright and Adrian Breakwell – shot to fame in the city earlier this year for dancing on their routes during the first lockdown. Now they've got their eye on the Christmas Number 1 with Boogie Round The Bins At Christmas. Money raised from the song will go to charity. Out now. Gemma Collins & Darren Day - Baby It's Cold Outside - can the GC land this year's Christmas Number 1 with a cover of a festive classic? Sam Fender - Winter Song - The musician has released a stunning cover of the '70s folk track by Newcastle legends Alan Hull/Lindisfarne. Money raised from the song goes to social enterprise People Of The Streets. Out now. Matt Lucas – Merry Christmas, Baked Potato - a seasonal continuation on from Thank You, Baked Potato, Matt’s first UK Top 40 single that he released in during the first lockdown which benefitted the NHS. Out now. Robbie Williams - Can’t Stop Christmas - a feel-good tale about how we need to enjoy ourselves over our five-day Christmas bubble this year, complete with references to social distancing and Zooms. The Celebs - Merry Christmas Everyone - a cover of Shakin' Stevens' classic featuring Sam Bailey and Good Morning Britain's Richard Arnold and Laura Tobin, released in support of the Alzheimer's Society. Out now. Collabro - Christmas Is Here - The successful musical theatre group and winners of 2014’s Britain’s Got Talent will be donating 100% of profits from the download of their original Christmas single to military charity Help for Heroes. The Kut - Waiting For Christmas grunge ballad released on December 18, raising money for the Red Cross Coronavirus Crisis Fund. Tone Def Tony - I Got Pissed With Santa Claus - Novelty track which is giving 50% of its royalties to help those in the pub trade who a struggling this year due to Covid-19. More info here. Raise The Woof! - The first ever Christmas single for dogs. Christmas in Denmark Street - British punk band Spizzenergi teams up with producer Tony Visconti to release this 'punchy, festive protest anthem'. Tune in to The Official Chart with Katie Thistleton on BBC Radio 1 on December 25 from 2-4pm to hear the Christmas Top 40 countdown and the exclusive reveal of the winner of the Official Christmas Number 1 2020. You can also catch Top Of The Pops on Christmas Day, more details of the broadcast to come. The full Top 100 Official Christmas Singles Chart and Albums Chart will be published on OfficialCharts.com from 5.45pm.

05
Jun

Is the virus an opportunity for us to evolve and come out of it better than before?

The industry is being very responsive and coming up with lots of ideas, like allowing artists to keep earning by adding donate buttons on streaming platforms. Some organisations are making grants available, some are discounting their streaming platforms, whereas others are allowing artists and fans to sign up for free. We expect to see many online services partnering with one another to combine their overall membership offerings, such as Soundcloud and Twitch. And we are very interested to see what the major global companies do and how they respond to these new and unknown market conditions. Musicians, performers, artists comedians and several actors are using social media to engage wit their fans like never before. https://www.newsandstar.co.uk/news/18361081.stars-social-media-help-lift-spirits/ Many performers are moving their live show to Facebook Live and while many artists have given lessons before in person, most have never given an online lesson. Since the start of the COVID-19 outbreak, Zoom, a video calling app, has been downloaded 50 million times on the Google Play Store alone according to BBC. https://thriveglobal.com/stories/how-musicians-can-advance-their-careers-despite-covid-19/ Apple Music is quietly making a $50m advance fund avilable for independent labels and distributors, to support the indie sector with vital cashflow during the uncertainty of global COVID-19 lock-down. https://www.musicbusinessworldwide.com/apple-music-launches-50m-advance-fund-for-independent-labels-hit-by-covid-19-impact/ Even famous musicians like Chris Martin of Coldplay, Hunter Hayes, Keith Urban, and Backstreet Boys have already performed or are scheduled to perform online performances as most concerts have been canceled. James Naleski, a musician and social media marketer who’s trained under songwriter Azara and interned under Grammy-award winner Will Champlin, believes this is the perfect opportunity for musicians to branch out and expand their following. When asked about the current situation musicians are coming face to face with, Naleski responded, “Now more than ever, it is important for people, especially artists and musicians to stay connected while we are all quarantined. Various musicians are doing an exceptional job of using their platforms and live videos to relate to their fans. In particular, Hunter Hayes has begun streaming-live high-quality concerts on YouTube to help people stay united.” For most people stuck at home during this time, it’s been the perfect time to finally get back into home studios and produce. Some of the greatest artists wrote masterpieces while in isolation. When The Beatles were coming to an end, Paul McCartney hid himself in his St John’s Wood house in London, where he wrote and recorded his solo album, McCartney, by himself. It was in this period of isolation that he wrote one of his greatest songs of all time, “Maybe I’m Amazed” as a tribute to his wife Linda at the time. Bon Iver wrote his debut album, For Emma, Forever Ago while alone in a cabin. Prince wrote Dirty Mind, Stevie Wonder wrote Innervisions, and Steve Winwood wrote Arc of a Diver in isolation. Tyler Donahue, Founder at Aessential Store states that: "While many creatives are concerned with where their next paycheck is going to come from, others are beginning to take advantage of the forced isolation of COVID-19. By transforming your live shows into Facebook live shows, offering music lessons, and stepping back into the studio for intentional, dedicated production time, you can come out ahead of this virus better than you entered". How practical these ideas are in real terms, only time will tell, and we will keep an eye out for scams, as in this very sad and challenging time it’s inevitable that many will try to profit from COVID – 19, by introducing unethical and downright crooked practices. We are making it our mission to name and shame projects and organisations that are under scrutiny and suspect, and encourage our members to do the same. The Independent Musicians and Performers Community powered by Jeeni is for everyone and anyone creative: musicians, voice-artists, performers, poets, singer-songwriters ... hey, the list is endless. We aim to connect, collaborate, share and support each other, while we have fun and make a real difference. Come and join us today https://www.facebook.com/groups/2529935880656436/about/