Jeeni Blog

Helping the next generation of talent to build a global fanbase

Nnaomi - ‘Hate Me’ Single Review

/ By Doug Phillips
Nnaomi - ‘Hate Me’ Single Review

Nnaomi evokes even more emotion and sentiment with her swirling, impactful and atmospheric new single, ‘Hate Me’.  

This new single from Nnaomi should certainly be praised for its daring and experimental nature. Currently, RnB and neo-soul are genres that are often at risk of being represented in incredibly dull and uninspired forms. Dragging structures, tired performances and bland instrumentation plagues the style, especially in the mainstream. Which is why a progressive, texturally interesting and innovative RnB single like ‘Hate Me’ is so important for that corner of contemporary music; it displays that even a genre that has travelled as far as RnB still has room to change, adapt and evolve. 

The track begins with a lo-fi aesthetic due to the old home video tape that crackles over the opening piano. This nostalgic tone is then instantly contexualised with the opening lyrics, “Reminiscing on old days.” I think this clear emotive intention and focus from Nnaomi powers this single and is the main reason why the alternative creative choices work so well. 

The filtering bass synth introduced near the middle is used as an early hint that these retrospective thoughts could be too much to deal with and are at risk of overwhelming her. This is then interrupted by Nnaomi trying to explain herself. The moment she sings “explain”, the intense bass is silenced, as is the emotional use of reverb and echo on her voice. This is a fantastic example of a production technique being repurposed as a narrative device. 

At just over 2 minutes long, this track still manages to progress so organically and timely; it takes its time to set the pace and tone of the story told in the lyrics. At the climax of the track, it feels like Nnaomi’s painful memories begin to swirl more unstably around her head as samples and synths begin to distort, warp and spin around the stereo space. These flittering pieces of audio eventually start to drown out Nnaomi’s voice which paints a tragic image of her thoughts and guilt becoming overpowering and too much to process. 

The production prowess needed to craft such a powerful, yet carefully crafted wall of noise is impressive and brave, considering that Nnaomi’s voice is so delicate and vulnerable on this track. The dissonant and wild synths heard towards the end are kept in a cage just big enough to have a volatile effect but small enough as to not overpower too much in the mix. 

The direction Nnaomi decided to go with this track is obviously genius however, the only way I could imagine it becoming more impactful is if the crescendo of noise grew even more and briefly took over completely before clearing out and finally letting her breathe. 

Nnaomi has now contributed two tracks to Jeeni’s RnB channel and we look forward to expanding the channel with similarly brilliant tracks in the future. Nnaomi has been a keen member of Jeeni’s mission for several months now. She sat down for an ‘Inside Story’ interview last summer at Victorious Festival in which she mentions her influences and favourite artists which ranges from Tyler, The Creator to Whitney Houston. Jeeni would love to flood our RnB channel with more acts just like Nnaomi, so reach out to us on social media if you'd like to contribute your work to Jeeni's library of talent:

Instagram: https://www.instagram.com/jeenimusic/  

Facebook: https://www.facebook.com/jeenimusic  

Twitter: https://twitter.com/jeenimusic  

Check out Nnaomi's showcase on Jeeni: https://jeeni.com/showcase/nnaomi/  

How can Jeeni support artists like Nnaomi?  

JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  

• We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  
• We empower our audience and reward them every step of the way.  
• We promise to treat our members ethically, fairly, honestly and with respect.  
• Access to artist liaison and a supportive marketing team. 

04
Aug

10 Reasons why the world needs Jeeni

My name is Mel Croucher. I'm a record producer and computer nerd. Over the years I've worked with a whole bunch of superstars like Prince, Frank Zappa and Eminem. In other words, I've been around successful musicians all my working life. A few years back I was hearing from more and more artists how unhappy they were with the big streaming services. So I polled 4,200 of them about their Top-Ten Problems with Spotify, Apple Music, Soundcloud, Deezer, and the rest. The poll result was a shocker, and I asked a bunch of the best brains in the music business to help me create an ethical alternative. It's taken us two years, and we call our alternative JEENI. Here's what the artists we polled told us, and here's our Jeeni solution to their problems. 1 - Money. Artists get paid a pittance. Platforms like YouTube pay $0.00069 per view, so even 10,000 views earn us less than the cost of a pizza per month Jeeni solution. OK, we get it. You do all the hard work, so you deserve all the rewards. How about a Jeeni deal where you keep 100% of all music sales, ticketing, and merchandise sold through our platform. 2 - Recognition. We try really hard, but streaming platforms just don't get us more fans or recognition. Jeeni solution. Right. Let's make Jeeni an artist development platform. Our founder invented viral marketing in 1994. Then he achieved the world's first million-user viral campaign. Now he's designed all the tools you need to grow your fanbase and get recognition: all part of the Jeeni service. 3 - Communication. We don't know the identity of who's streaming our stuff, so we can't get in direct contact with anyone who wants to know more about us. Jeeni solution. OK. Here's the deal. With Jeeni you get a built-in fan database to contact everyone who votes for you or likes your work, and you communicate directly with them as often as you like. Safely, legally and all opt-in. 4 - B*llsh*t. The big streaming platforms are full of it. We hate the adverts, we hate the artificial likes, we hate the paid-for recommendations, we hate the hype. Jeeni solution. The answer to this is an ethical alternative. We guarantee Jeeni will stay advert-free. We pledge our charts are the result of democratic votes by real people. And we promise that all Jeeni content comes from genuine unpaid sources. Oh yeah, we'll also pay our taxes in full, because we believe we should make a positive contribution to the society we live in. 5 - Rip-Offs. We just can't breakthrough, and even when we think we're making progress as artists we get ripped off. Jeeni solution. Yep. The entertainment business has always been full of shysters. Let's be honest here, the people behind Jeeni have all made it to the top somehow, and between us, we've made every mistake in the book. Our mission is to help you achieve success and avoid rip-offs. That's why our Jeeni Mentors, Ambassadors and Masterclasses have joined forces to do exactly that. 6 - Choice. The big streaming services all offer similar content, dominated by the same big star names. Jeeni solution. Agreed, so let's ignore the content everyone else uses and leave our competitors to fight it out! Jeeni is designed for undiscovered artists to breakthrough, based on talent alone, not ad-spend. 7 - Channels. My work doesn't fit into mainstream channels. For example, what about channels for spoken word? Jeeni solution. No problem. Jeeni already has dedicated spoken-word channels for poetry, comedy, and voice actors, plus channels for entertainment ranging from dance to videogame soundtracks. And if we don't already have a channel that suits your need ... we'll sit down and create it! 8 - Visibility. People either don't know about our work or can't find it even if they do. Jeeni solution. We've designed the smartest user interface we can. On Jeeni, you can search by name, type of channel, instrumentation, latest uploads, popularity, even by influences and heroes. But above all, our artists have complete control over publicising their own announcements to their specific Jeeni audience. 9 - Fakes. What's the difference between the Jeeni Awards and the fake results dominated by celebrity voting? Jeeni solution. Simple. Jeeni doesn't have celebrity voting. Our Awards will always be based on one member - one vote. No ifs, no buts. 10 - Live performance. I'd like to stream an event, and charge people to watch it. Can Jeeni do that? Jeeni solution. Um, not yet, but we're working on it! Come on now, we're not perfect, so we need your help. Jeeni has returned to Crowdcube to raise more funds for helping new talent. Jeeni raised 50k in the first 5 days and are working hard to get more investors on board with more investments still coming in. When we hit all our targets we can help give our new artists the recognition they deserve. If you want to see our pitch click HERE. You can invest for as little as 10 pounds and you will be directly helping independent musicians and performers take back the control.

24
Feb

Jada Freeman, ‘Vibe With Me’ - Single Review

Last year’s 'Vibe With Me’ is a seductive, inviting and playful single from Jada Freeman. The track has hugely diversified her style and expanded expectations for her work ever since.  Brand new to Jeeni, Jada Freeman is an exhilarating producer, singer and songwriter from East London. Although she thrives in the world of RnB, Jada casts a wide net of styles and approaches to her music that will catch you off-guard in the best possible ways. Jada has contributed all of her singles so far to Jeeni, including her successful track, ‘Illusions’ which has nearly 10,000 listens and is only available on Jeeni and Soundcloud. Check out her Jeeni showcase to listen to all of her music: https://jeeni.com/showcase/adkcmyfeevyu/   The first thing ‘Vibe With Me’ plays you is a creeping, mischievous bass line that darts around the beat and contains a lot of personality for a bass part. Underneath the bass is a warbling synth which acts as a sort of bed of sound and comfort. The flickering low-pass filter on the synth gives the entire track a relaxing, under-water tone which entices the listener in, hence the apt title. The beat is so fitting for this tranquil, yet alluring track. Alternative, new-age percussion is used to provide the beat instead of just kicks, snares and hi-hats. This choice makes the track entirely more interesting and stylistically layered than many other artists in this corner of contemporary music.  The more obviously captivating component of this single is Jada’s vocal talent. Occasionally conversational like her named influence, Lilly Allen and other times soulful and staggering, Jada’s voice is a powerful tool in carrying her creative intentions and in ‘Vibe With Me’, that weapon is in full force. Jada also makes an experimental use of her voice as backing vocals that echo the welcoming title. Pitch-shifted both up and down at the same time and synthesised, Jada makes her voice into an entirely different type of instrument to emphasise the title and sentiment of the track throughout; a genius production device from the upcoming artist.  Check out this brilliant track on Jeeni here: https://jeeni.com/vibe-with-me-jada-freeman/  How can Jeeni support artists like Jada Freeman? JEENI is a multi-channel platform for original entertainment on demand. We’re a direct service between creatives and the global audience.  Album Review album review album review • We give creatives, independent artists and performers a showcase for their talent and services. And they keep 100% of everything they make.  • We empower our audience and reward them every step of the way.  • We promise to treat our members ethically, fairly, honestly and with respect.  • Access to artist liaison and a supportive marketing team. 

12
Mar

The Best Biopics & Musical Films for 2021

There's a huge array to look forward to from the film world and after the delays of 2020, the backlog is now ready to be released. Below, is a short list of the best biopics and musical films for 2021, a mix of mainstream and online, in order of their release date. Johnny Flynn as David Bowie in 'Stardust" Stardust OUT: Jan 15Not to be confused with the Neil Gaiman fantasy, this Stardust is a biopic focused on David Bowie in the year or so before (and leading up to) Ziggy Stardust. Johnny Flynn will play a 24-year-old Bowie, with Gabriel Range directing from Christopher Bell's screenplay. Marc Maron plays Bowie's beleaguered American publicist Ron Oberman. Bar scene from 'One Night in Miami' One Night In Miami... OUT: Jan 15A fictional account of a night in 1964, as four icons of sports, music, and activism gather to celebrate one of the biggest upsets in boxing history: Cassius Clay's defeat of heavy weight champion Sonny Liston. Eli Goree is the soon-to-be Muhammed Ali, with Kingsley Ben-Adir as Malcolm X, Leslie Odom Jr as Sam Cooke, and Aldis Hodge as Jim Brown. Soul co-director/co-writer Kemp Powers adapted the film from his own stage play, and it'll stream on Amazon Prime. Hugh Bonneville and Keeley Hawes in 'To Olivia' To Olivia OUT: Feb 19Biopic focused on the tempestuous marriage of Patricia Neal and Roald Dahl. An adaptation of Stephen Michael Shearer's biography of Neal, titled An Unquiet Life, it stars Keeley Hawes and Hugh Bonneville as the central couple, with support from Conleth Hill and, in his final screen performance, the late Geoffrey Palmer. John Hay is the director. Max Harwood plays teenager, Jamie New Everybody’s Talking About Jamie OUT: Feb 26Jonathan Butterell helms an adaptation of his hit Brit musical. The based-on-a-true-story stage show centres on a teenager in Northern England (Sheffield in the story, Newcastle in real life) who is determined to attend his year 11 prom in drag, to the disapproval of the school. Andra Day as Billie Holiday The United States v Billie Holiday OUT: March 12Biopic following legendary soul singer Billie Holiday (Andra Day) during a difficult period of her career. Holiday was targeted during the 1940s by the Federal Department of Narcotics with an undercover sting operation led by Federal Agent Jimmy Fletcher (Trevante Rhodes), with whom she'd previously had a tumultuous affair. Partially based on Johann Hari's book Chasing the Scream: The First and Last Days Of The War On Drugs. The Beatles plying live, on top of Apple Corps in London The Beatles: Get Back sneak peek OUT: August 27Sticking with documentary following the success of They Shall Not Grow Old, Peter Jackson turns his attention to the final days of The Beatles. Get Back features never-before-seen footage of the band shot in 1969, with added material from their final live performance on top of the London Apple Corps offices. Ringo says it's a much truer portrait of the end of the Beatles than 1970's original Let It Be film. Jennifer Hudson stars as Aretha Franklin in 'Respect' Respect OUT: October 8Another musical biopic, in this case following Aretha Franklin's life from her early days singing in her father's church choir to her latterday status as civil rights activist and iconic soul superstar: the first woman inducted into the Rock & Roll Hall Of Fame. Franklin personally chose Jennifer Hudson to play her. The Jets and The Sharks in 'West Side Story' West Side Story OUT: December 10Steven Spielberg's first musical adapts Stephen Sondheim and Leonard Bernstein's classic stage show, itself an updated and relocated retelling of Shakespeare's Romeo and Juliet. The feuding families become warring gangs the Jets and the Sharks. Can Tony (Ansel Elgort) and Maria's (Rachel Zegler) love cross that great divide? For detailed listing of all upcoming releases go to: https://www.empireonline.com/movies/features/best-movies-2021/ For music, news, blogs, videos and playlists go to: http://www.jeeni.com